{"id":3599,"date":"2024-07-31T09:33:00","date_gmt":"2024-07-31T09:33:00","guid":{"rendered":"https:\/\/toluna-2025.local\/?p=3599"},"modified":"2025-11-03T16:18:04","modified_gmt":"2025-11-03T15:18:04","slug":"the-future-of-insights-is-ai-powered","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/de\/the-future-of-insights-is-ai-powered\/","title":{"rendered":"The future of insights is AI-powered"},"content":{"rendered":"<style>.wp-block-toluna-advancedheading.kt-adv-heading3599_d25dde-b2, .wp-block-toluna-advancedheading.kt-adv-heading3599_d25dde-b2[data-kb-block=\"kb-adv-heading3599_d25dde-b2\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading3599_d25dde-b2 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading3599_d25dde-b2[data-kb-block=\"kb-adv-heading3599_d25dde-b2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading3599_d25dde-b2 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading3599_d25dde-b2\"><strong>The insights industry is undergoing a transformation thanks to AI. At Toluna, AI is at the core of our business. Our \u201cAI Everywhere\u201d campaign is based on our vision of the ways in which AI combined with human intelligence (HI) is transforming \u2013 and will continue to transform \u2013 the industry in the future.&nbsp;<\/strong><a href=\"https:\/\/tolunacorporate.com\/the-future-of-insights-is-ai-powered\/#_ftn1\"><\/a><\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading3599_93a316-ad, .wp-block-toluna-advancedheading.kt-adv-heading3599_93a316-ad[data-kb-block=\"kb-adv-heading3599_93a316-ad\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading3599_93a316-ad mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading3599_93a316-ad[data-kb-block=\"kb-adv-heading3599_93a316-ad\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading3599_93a316-ad wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading3599_93a316-ad\">Across Toluna, we\u2019re enhancing our research practices as we apply AI, including Large Language Models (LLMs) and Toluna proprietary GPT and machine learning models, in the areas of client insights, platforms and tools, and data quality.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading3599_01e6a2-51, .wp-block-toluna-advancedheading.kt-adv-heading3599_01e6a2-51[data-kb-block=\"kb-adv-heading3599_01e6a2-51\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading3599_01e6a2-51 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading3599_01e6a2-51[data-kb-block=\"kb-adv-heading3599_01e6a2-51\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading3599_01e6a2-51 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading3599_01e6a2-51\">There will always be a need for the types of qualitative and quantitative research we do today, especially for ground truth and validation studies. We&#8217;re seeing the adoption of new AI-based options at a faster rate than seen in the shift from offline to online research.&nbsp;Since AI-based approaches help increase speed to action, they&#8217;re appealing to CMOs and insights leaders facing increased pressure for faster business growth.&nbsp;<\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-2ce5439f01d8cd46c916f642f9b901ab\"><strong>New AI-based approaches are emerging across a wide range of research and insight activities occurring today. In our view, the future of insights will be shaped by new solutions that are more predictive, more conversational, and that infuse AI features into traditional approaches.&nbsp; We refer to these 3 types of insight solution areas as:&nbsp;<\/strong><\/p>\n\n\n<style>.kb-row-layout-id3599_68d80e-0c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3599_68d80e-0c > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id3599_68d80e-0c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id3599_68d80e-0c > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id3599_68d80e-0c > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id3599_68d80e-0c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3599_68d80e-0c > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id3599_68d80e-0c > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id3599_68d80e-0c > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id3599_68d80e-0c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3599_68d80e-0c alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column3599_eaaa54-d5 > .kt-inside-inner-col{display:flex;}.toluna-column3599_eaaa54-d5 > .kt-inside-inner-col,.toluna-column3599_eaaa54-d5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column3599_eaaa54-d5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column3599_eaaa54-d5 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column3599_eaaa54-d5 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column3599_eaaa54-d5 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column3599_eaaa54-d5 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column3599_eaaa54-d5 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column3599_eaaa54-d5{position:relative;}@media all and (max-width: 1024px){.toluna-column3599_eaaa54-d5 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column3599_eaaa54-d5 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column3599_eaaa54-d5\"><div class=\"kt-inside-inner-col\"><style>.kb-image3599_7125c6-28.kb-image-is-ratio-size, .kb-image3599_7125c6-28 .kb-image-is-ratio-size{max-width:75px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image3599_7125c6-28.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image3599_7125c6-28 .kb-image-is-ratio-size{align-self:unset;}.kb-image3599_7125c6-28{max-width:75px;}.image-is-svg.kb-image3599_7125c6-28{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image3599_7125c6-28 img{width:100%;}.kb-image3599_7125c6-28 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image3599_7125c6-28 size-full\"><div class=\"\"><img decoding=\"async\" width=\"327\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2024\/07\/1.png\" alt=\"\" class=\"kb-img wp-image-47189\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2024\/07\/1.png 327w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2024\/07\/1-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2024\/07\/1-150x150.png 150w\" sizes=\"(max-width: 327px) 100vw, 327px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading3599_f5864d-42, .wp-block-toluna-advancedheading.kt-adv-heading3599_f5864d-42[data-kb-block=\"kb-adv-heading3599_f5864d-42\"]{margin-top:0px;text-align:center;font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading3599_f5864d-42 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading3599_f5864d-42[data-kb-block=\"kb-adv-heading3599_f5864d-42\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading3599_f5864d-42 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading3599_f5864d-42\"><strong>Direct-to-prediction approaches<\/strong><\/h3>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading3599_1482bf-15, .wp-block-toluna-advancedheading.kt-adv-heading3599_1482bf-15[data-kb-block=\"kb-adv-heading3599_1482bf-15\"]{margin-top:0px;text-align:center;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading3599_1482bf-15 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading3599_1482bf-15[data-kb-block=\"kb-adv-heading3599_1482bf-15\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading3599_1482bf-15 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading3599_1482bf-15\">where all insights are generated by a predictive model with no surveys or research participants involved.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column3599_14aa31-af > .kt-inside-inner-col{display:flex;}.toluna-column3599_14aa31-af > .kt-inside-inner-col,.toluna-column3599_14aa31-af > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column3599_14aa31-af > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column3599_14aa31-af > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column3599_14aa31-af > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column3599_14aa31-af > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column3599_14aa31-af > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column3599_14aa31-af > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column3599_14aa31-af{position:relative;}@media all and (max-width: 1024px){.toluna-column3599_14aa31-af > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column3599_14aa31-af > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column3599_14aa31-af\"><div class=\"kt-inside-inner-col\"><style>.kb-image3599_58dbcc-fc.kb-image-is-ratio-size, .kb-image3599_58dbcc-fc .kb-image-is-ratio-size{max-width:75px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image3599_58dbcc-fc.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image3599_58dbcc-fc .kb-image-is-ratio-size{align-self:unset;}.kb-image3599_58dbcc-fc{max-width:75px;}.image-is-svg.kb-image3599_58dbcc-fc{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image3599_58dbcc-fc img{width:100%;}.kb-image3599_58dbcc-fc .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image3599_58dbcc-fc\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2024\/07\/2.png\" alt=\"\" class=\"kb-img wp-image-47198\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2024\/07\/2.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2024\/07\/2-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2024\/07\/2-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading3599_2b1936-ee, .wp-block-toluna-advancedheading.kt-adv-heading3599_2b1936-ee[data-kb-block=\"kb-adv-heading3599_2b1936-ee\"]{margin-top:0px;text-align:center;font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading3599_2b1936-ee mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading3599_2b1936-ee[data-kb-block=\"kb-adv-heading3599_2b1936-ee\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading3599_2b1936-ee wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading3599_2b1936-ee\"><strong><strong>Conversational approaches<\/strong><\/strong><\/h3>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading3599_1d5c31-d4, .wp-block-toluna-advancedheading.kt-adv-heading3599_1d5c31-d4[data-kb-block=\"kb-adv-heading3599_1d5c31-d4\"]{margin-top:0px;text-align:center;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading3599_1d5c31-d4 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading3599_1d5c31-d4[data-kb-block=\"kb-adv-heading3599_1d5c31-d4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading3599_1d5c31-d4 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading3599_1d5c31-d4\">which involve a fluid, adaptive dialogue or conversation, either with human participants or with synthetic personas designed to mimic human responses. Conversations may replace surveys or discussion guides for data collection but can also replace certain aspects of analysis and reporting (e.g., Ask Your Data).<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column3599_77f9b9-42 > .kt-inside-inner-col{display:flex;}.toluna-column3599_77f9b9-42 > .kt-inside-inner-col,.toluna-column3599_77f9b9-42 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column3599_77f9b9-42 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column3599_77f9b9-42 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column3599_77f9b9-42 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column3599_77f9b9-42 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column3599_77f9b9-42 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column3599_77f9b9-42 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column3599_77f9b9-42{position:relative;}@media all and (max-width: 1024px){.toluna-column3599_77f9b9-42 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column3599_77f9b9-42 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column3599_77f9b9-42\"><div class=\"kt-inside-inner-col\"><style>.kb-image3599_c9e098-a4.kb-image-is-ratio-size, .kb-image3599_c9e098-a4 .kb-image-is-ratio-size{max-width:75px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image3599_c9e098-a4.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image3599_c9e098-a4 .kb-image-is-ratio-size{align-self:unset;}.kb-image3599_c9e098-a4{max-width:75px;}.image-is-svg.kb-image3599_c9e098-a4{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image3599_c9e098-a4 img{width:100%;}.kb-image3599_c9e098-a4 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image3599_c9e098-a4\"><div class=\"\"><img decoding=\"async\" width=\"327\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2024\/07\/3.png\" alt=\"\" class=\"kb-img wp-image-47207\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2024\/07\/3.png 327w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2024\/07\/3-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2024\/07\/3-150x150.png 150w\" sizes=\"(max-width: 327px) 100vw, 327px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading3599_ccc9f7-ce, .wp-block-toluna-advancedheading.kt-adv-heading3599_ccc9f7-ce[data-kb-block=\"kb-adv-heading3599_ccc9f7-ce\"]{margin-top:0px;text-align:center;font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading3599_ccc9f7-ce mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading3599_ccc9f7-ce[data-kb-block=\"kb-adv-heading3599_ccc9f7-ce\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading3599_ccc9f7-ce wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading3599_ccc9f7-ce\"><strong><strong>AI-infused traditional approaches<\/strong><\/strong><\/h3>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading3599_cd09f9-e3, .wp-block-toluna-advancedheading.kt-adv-heading3599_cd09f9-e3[data-kb-block=\"kb-adv-heading3599_cd09f9-e3\"]{margin-top:0px;text-align:center;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading3599_cd09f9-e3 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading3599_cd09f9-e3[data-kb-block=\"kb-adv-heading3599_cd09f9-e3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading3599_cd09f9-e3 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading3599_cd09f9-e3\">that add AI elements to existing solutions or ways of conducting research today.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading3599_2ea5fb-cf, .wp-block-toluna-advancedheading.kt-adv-heading3599_2ea5fb-cf[data-kb-block=\"kb-adv-heading3599_2ea5fb-cf\"]{max-width:1015px;margin-right:auto;margin-left:auto;text-align:center;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading3599_2ea5fb-cf mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading3599_2ea5fb-cf[data-kb-block=\"kb-adv-heading3599_2ea5fb-cf\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading3599_2ea5fb-cf wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading3599_2ea5fb-cf\"><strong>Transformations in synthetic data \u2013 data generated artificially as a synthesis of information to mimic the statistical features of real data \u2013 are particularly exciting for us at Toluna. Our Toluna HarmonAIze solution suite harnesses the power of synthetic data to help brands optimize decision-making, scale research, and predict real-world outcomes:&nbsp;&nbsp;<\/strong><\/p>\n\n\n<style>.kb-row-layout-id3599_5f1800-00 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3599_5f1800-00 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id3599_5f1800-00 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id3599_5f1800-00 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3599_5f1800-00 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id3599_5f1800-00 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3599_5f1800-00 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column3599_30ad90-89 > .kt-inside-inner-col{display:flex;}.toluna-column3599_30ad90-89 > .kt-inside-inner-col,.toluna-column3599_30ad90-89 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column3599_30ad90-89 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column3599_30ad90-89 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column3599_30ad90-89 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column3599_30ad90-89 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column3599_30ad90-89 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column3599_30ad90-89 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column3599_30ad90-89{position:relative;}@media all and (max-width: 1024px){.toluna-column3599_30ad90-89 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column3599_30ad90-89 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column3599_30ad90-89 kb-section-has-link\"><div class=\"kt-inside-inner-col\"><style>.kb-image3599_abbb1a-27.kb-image-is-ratio-size, .kb-image3599_abbb1a-27 .kb-image-is-ratio-size{max-width:250px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image3599_abbb1a-27.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image3599_abbb1a-27 .kb-image-is-ratio-size{align-self:unset;}.kb-image3599_abbb1a-27{max-width:250px;}.image-is-svg.kb-image3599_abbb1a-27{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image3599_abbb1a-27 img{width:100%;}.kb-image3599_abbb1a-27 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image3599_abbb1a-27 kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><div class=\"\"><img decoding=\"async\" width=\"1440\" height=\"1440\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/dae62338f70d3bcc0eb4864a335f2eb4e6d46581.png\" class=\"kb-img wp-image-49894\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/dae62338f70d3bcc0eb4864a335f2eb4e6d46581.png 1440w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/dae62338f70d3bcc0eb4864a335f2eb4e6d46581-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/dae62338f70d3bcc0eb4864a335f2eb4e6d46581-1024x1024.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/dae62338f70d3bcc0eb4864a335f2eb4e6d46581-150x150.png 150w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/dae62338f70d3bcc0eb4864a335f2eb4e6d46581-768x768.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/div><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading3599_739365-68, .wp-block-toluna-advancedheading.kt-adv-heading3599_739365-68[data-kb-block=\"kb-adv-heading3599_739365-68\"]{margin-top:0px;margin-bottom:0px;font-size:var(--global-kb-font-size-lg, 1.5rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading3599_739365-68 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading3599_739365-68[data-kb-block=\"kb-adv-heading3599_739365-68\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading3599_739365-68 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading3599_739365-68\"><strong>Toluna Synthetic Personas<\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading3599_d166cf-a6, .wp-block-toluna-advancedheading.kt-adv-heading3599_d166cf-a6[data-kb-block=\"kb-adv-heading3599_d166cf-a6\"]{margin-top:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading3599_d166cf-a6 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading3599_d166cf-a6[data-kb-block=\"kb-adv-heading3599_d166cf-a6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading3599_d166cf-a6 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading3599_d166cf-a6\">Unique, lifelike synthetic personas built upon anonymized first-party data (sourced from our industry-leading panel) and available at a moment&#8217;s notice. These personas aren&#8217;t merely data points &#8211; they reason, express emotion, and have distinct perspectives.&nbsp;&nbsp;<\/p>\n<\/div><a href=\"https:\/\/tolunacorporate.com\/ai-and-innovation\/ai-is-everywhere\/harmonaize\/\" class=\"kb-section-link-overlay\"><\/a><\/div>\n\n\n<style>.toluna-column3599_09c819-9d > .kt-inside-inner-col{display:flex;}.toluna-column3599_09c819-9d > .kt-inside-inner-col,.toluna-column3599_09c819-9d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column3599_09c819-9d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column3599_09c819-9d > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column3599_09c819-9d > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column3599_09c819-9d > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column3599_09c819-9d > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column3599_09c819-9d > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column3599_09c819-9d{position:relative;}@media all and (max-width: 1024px){.toluna-column3599_09c819-9d > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column3599_09c819-9d > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column3599_09c819-9d kb-section-has-link\"><div class=\"kt-inside-inner-col\"><style>.kb-image3599_8f8585-76.kb-image-is-ratio-size, .kb-image3599_8f8585-76 .kb-image-is-ratio-size{max-width:250px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image3599_8f8585-76.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image3599_8f8585-76 .kb-image-is-ratio-size{align-self:unset;}.kb-image3599_8f8585-76{max-width:250px;}.image-is-svg.kb-image3599_8f8585-76{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image3599_8f8585-76 img{width:100%;}.kb-image3599_8f8585-76 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image3599_8f8585-76 kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><div class=\"\"><img decoding=\"async\" width=\"521\" height=\"464\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/HarmonAlze-boost.png\" alt=\"\" class=\"kb-img wp-image-45873\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/HarmonAlze-boost.png 521w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/HarmonAlze-boost-300x267.png 300w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/><\/div><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading3599_2d70c4-12, .wp-block-toluna-advancedheading.kt-adv-heading3599_2d70c4-12[data-kb-block=\"kb-adv-heading3599_2d70c4-12\"]{margin-top:0px;margin-bottom:0px;font-size:var(--global-kb-font-size-lg, 1.5rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading3599_2d70c4-12 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading3599_2d70c4-12[data-kb-block=\"kb-adv-heading3599_2d70c4-12\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading3599_2d70c4-12 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading3599_2d70c4-12\"><strong>HarmonAIze Boost<\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading3599_210447-da, .wp-block-toluna-advancedheading.kt-adv-heading3599_210447-da[data-kb-block=\"kb-adv-heading3599_210447-da\"]{margin-top:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading3599_210447-da mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading3599_210447-da[data-kb-block=\"kb-adv-heading3599_210447-da\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading3599_210447-da wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading3599_210447-da\">Our innovative solution, designed to unlock valuable insights without the need for additional data collection. By amplifying patterns in existing data, Toluna HarmonAIze Boost helps clients conduct deep-dive analysis on small or niche subgroups where collecting enough real-world data would traditionally be time-consuming or impossible.<\/p>\n<\/div><a href=\"https:\/\/tolunacorporate.com\/ai-and-innovation\/ai-is-everywhere\/harmonaize\/\" class=\"kb-section-link-overlay\"><\/a><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-toluna-advancedbtn.kb-btns3599_b70390-4a{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns3599_b70390-4a .kt-button{font-weight:normal;font-style:normal;}.kt-btns3599_b70390-4a .kt-btn-wrap-0{margin-right:5px;}.wp-block-toluna-advancedbtn.kt-btns3599_b70390-4a .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-toluna-advancedbtn.kt-btns3599_b70390-4a .kt-btn-wrap-0 .kt-button:hover, .wp-block-toluna-advancedbtn.kt-btns3599_b70390-4a .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-toluna-advancedbtn.kt-btns3599_b70390-4a .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-toluna-advancedbtn.kt-btns3599_b70390-4a .kt-btn-wrap-0 .kt-button:hover, .wp-block-toluna-advancedbtn.kt-btns3599_b70390-4a .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-toluna-advancedbtn kb-buttons-wrap kb-btns3599_b70390-4a\"><style>ul.menu .wp-block-toluna-advancedbtn .kb-btn3599_707738-4c.kb-button{width:initial;}@media all and (max-width: 1024px){.kb-btn3599_707738-4c.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn3599_707738-4c kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-true kt-btn-type-default wp-block-toluna-singlebtn\" href=\"https:\/\/tolunacorporate.com\/toluna-harmonaize-launches-transforming-market-research-with-advanced-synthetic-data-solutions\/\"><span class=\"kt-btn-inner-text\"><strong>Discover our synthetic personas<\/strong><\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kb-row-layout-id3599_e4562c-63 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id3599_e4562c-63 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id3599_e4562c-63 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id3599_e4562c-63 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3599_e4562c-63 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id3599_e4562c-63 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3599_e4562c-63 alignfull has-whisper-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column3599_a3db40-8f > .kt-inside-inner-col,.toluna-column3599_a3db40-8f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column3599_a3db40-8f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column3599_a3db40-8f > .kt-inside-inner-col{flex-direction:column;}.toluna-column3599_a3db40-8f > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column3599_a3db40-8f > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column3599_a3db40-8f{position:relative;}@media all and (max-width: 1024px){.toluna-column3599_a3db40-8f > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column3599_a3db40-8f > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column3599_a3db40-8f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading3599_d8f0c0-a2, .wp-block-toluna-advancedheading.kt-adv-heading3599_d8f0c0-a2[data-kb-block=\"kb-adv-heading3599_d8f0c0-a2\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading3599_d8f0c0-a2 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading3599_d8f0c0-a2[data-kb-block=\"kb-adv-heading3599_d8f0c0-a2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading3599_d8f0c0-a2 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading3599_d8f0c0-a2\">In a world of synthetic data, <a href=\"https:\/\/tolunacorporate.com\/ai-and-data-quality-navigating-risks-and-embracing-opportunities-in-market-research\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\">high-quality<\/mark><\/a>, up-to-date real data is key. <a href=\"https:\/\/tolunacorporate.com\/ai-and-innovation\/quality\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\">Toluna QSphere<\/mark><\/a>, our proprietary quality framework, plays an important role in our strategy to produce high fidelity synthetic data. We build synthetic personas starting with 1st party data from our Toluna Influencer panels, which incorporate 79M+ individuals across the globe. And the outputs from Boost algorithms are based on data patterns from freshly and\/or previously collected real data from projects with Toluna or even other vendors (e.g., bring-your-own data).&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column3599_1cc238-74 > .kt-inside-inner-col,.toluna-column3599_1cc238-74 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column3599_1cc238-74 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column3599_1cc238-74 > .kt-inside-inner-col{flex-direction:column;}.toluna-column3599_1cc238-74 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column3599_1cc238-74 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column3599_1cc238-74{position:relative;}@media all and (max-width: 1024px){.toluna-column3599_1cc238-74 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column3599_1cc238-74 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column3599_1cc238-74\"><div class=\"kt-inside-inner-col\"><style>.kb-image3599_78a19a-f5 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image3599_78a19a-f5\"><div class=\"\"><img decoding=\"async\" width=\"896\" height=\"638\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/toluna-qsphere.png\" alt=\"\" class=\"kb-img wp-image-8845\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/toluna-qsphere.png 896w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/toluna-qsphere-300x214.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/toluna-qsphere-768x547.png 768w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-2cf634d141bca4ebc2aeda10cd79e52f\">One area of transformation that especially excites us is the evolution of conversational insights and the convergence of qual and quant. We are laying the foundation for this transformation today. One example is QProbe, our generative AI-powered probing tool. QProbe identifies vague or unclear answers to open-ended survey questions and creates personalized follow-up questions to gain more relevant insights. Initially launched for quantitative research, QProbe is also now available as a moderator assistant for qualitative research in <a href=\"https:\/\/tolunacorporate.com\/toluna-start-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\">Toluna Start<\/mark><\/a>. And that&#8217;s not all \u2013 further developments are focused on making QProbe instrumental in conversational insights.&nbsp;<\/p>\n\n\n<style>.kb-row-layout-id3599_f7fda6-c9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3599_f7fda6-c9 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id3599_f7fda6-c9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id3599_f7fda6-c9 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id3599_f7fda6-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr) minmax(0, 1fr) minmax(0, 1fr);}.kb-row-layout-id3599_f7fda6-c9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3599_f7fda6-c9 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id3599_f7fda6-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr) minmax(0, 1fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id3599_f7fda6-c9 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id3599_f7fda6-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3599_f7fda6-c9 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-4-columns kt-row-layout-left-forty kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column3599_9b4af2-d6 > .kt-inside-inner-col{display:flex;}.toluna-column3599_9b4af2-d6 > .kt-inside-inner-col,.toluna-column3599_9b4af2-d6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column3599_9b4af2-d6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column3599_9b4af2-d6 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column3599_9b4af2-d6 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column3599_9b4af2-d6 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column3599_9b4af2-d6 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column3599_9b4af2-d6 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column3599_9b4af2-d6{position:relative;}@media all and (max-width: 1024px){.toluna-column3599_9b4af2-d6 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column3599_9b4af2-d6 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column3599_9b4af2-d6\"><div class=\"kt-inside-inner-col\"><style>.kb-image3599_c976d8-68.kb-image-is-ratio-size, .kb-image3599_c976d8-68 .kb-image-is-ratio-size{max-width:300px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image3599_c976d8-68.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image3599_c976d8-68 .kb-image-is-ratio-size{align-self:unset;}.kb-image3599_c976d8-68{max-width:300px;}.image-is-svg.kb-image3599_c976d8-68{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image3599_c976d8-68 img{width:100%;}.kb-image3599_c976d8-68 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image3599_c976d8-68 size-full\"><div class=\"\"><img decoding=\"async\" width=\"1017\" height=\"960\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/05\/qprobe.png\" alt=\"\" class=\"kb-img wp-image-30871\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/05\/qprobe.png 1017w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/05\/qprobe-300x283.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/05\/qprobe-768x725.png 768w\" sizes=\"(max-width: 1017px) 100vw, 1017px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column3599_e83374-54 > .kt-inside-inner-col,.toluna-column3599_e83374-54 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column3599_e83374-54 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column3599_e83374-54 > .kt-inside-inner-col{flex-direction:column;}.toluna-column3599_e83374-54 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column3599_e83374-54 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column3599_e83374-54{position:relative;}@media all and (max-width: 1024px){.toluna-column3599_e83374-54 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column3599_e83374-54 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column3599_e83374-54\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading3599_6d9dff-57, .wp-block-toluna-advancedheading.kt-adv-heading3599_6d9dff-57[data-kb-block=\"kb-adv-heading3599_6d9dff-57\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading3599_6d9dff-57 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading3599_6d9dff-57[data-kb-block=\"kb-adv-heading3599_6d9dff-57\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading3599_6d9dff-57 wp-block-toluna-advancedheading has-primary-open-sky-color has-text-color\" data-kb-block=\"kb-adv-heading3599_6d9dff-57\">QProbe<\/h2>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items3599_ef40b7-79:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items3599_ef40b7-79 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items3599_ef40b7-79 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items3599_ef40b7-79 .kb-svg-icon-wrap{font-size:6px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items3599_ef40b7-79 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items3599_ef40b7-79 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items3599_ef40b7-79 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:#000000;line-height:20px;color:#000000;}.kt-svg-icon-list-items3599_ef40b7-79 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items3599_ef40b7-79 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3599_3b6964-a8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">For quant open-end responses<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3599_e89a35-1b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Uses stim as context for probe<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3599_4624cd-79\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">1 probe per response<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3599_fb06cc-4e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Available now<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column3599_e05b86-88 > .kt-inside-inner-col,.toluna-column3599_e05b86-88 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column3599_e05b86-88 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column3599_e05b86-88 > .kt-inside-inner-col{flex-direction:column;}.toluna-column3599_e05b86-88 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column3599_e05b86-88 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column3599_e05b86-88{position:relative;}@media all and (max-width: 1024px){.toluna-column3599_e05b86-88 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column3599_e05b86-88 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column3599_e05b86-88\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading3599_6ef161-4b, .wp-block-toluna-advancedheading.kt-adv-heading3599_6ef161-4b[data-kb-block=\"kb-adv-heading3599_6ef161-4b\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading3599_6ef161-4b mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading3599_6ef161-4b[data-kb-block=\"kb-adv-heading3599_6ef161-4b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading3599_6ef161-4b wp-block-toluna-advancedheading has-accent-charged-magenta-color has-text-color\" data-kb-block=\"kb-adv-heading3599_6ef161-4b\"><strong>QProbe for Moderation<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items3599_5bfa1a-76:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items3599_5bfa1a-76 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items3599_5bfa1a-76 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items3599_5bfa1a-76 .kb-svg-icon-wrap{font-size:6px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items3599_5bfa1a-76 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items3599_5bfa1a-76 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items3599_5bfa1a-76 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:#000000;line-height:20px;color:#000000;}.kt-svg-icon-list-items3599_5bfa1a-76 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items3599_5bfa1a-76 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3599_bbfc0d-78\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">For responses in asynchronous qual discussions<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3599_1ab710-c7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Uses stim as context for probe<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3599_0694f2-d3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">1 probe per response<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3599_644c51-4f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Any or all questions can be probed<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3599_daba06-a2\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Available now<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column3599_a6779b-6d > .kt-inside-inner-col,.toluna-column3599_a6779b-6d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column3599_a6779b-6d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column3599_a6779b-6d > .kt-inside-inner-col{flex-direction:column;}.toluna-column3599_a6779b-6d > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column3599_a6779b-6d > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column3599_a6779b-6d{position:relative;}@media all and (max-width: 1024px){.toluna-column3599_a6779b-6d > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column3599_a6779b-6d > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column3599_a6779b-6d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading3599_bfb08f-01, .wp-block-toluna-advancedheading.kt-adv-heading3599_bfb08f-01[data-kb-block=\"kb-adv-heading3599_bfb08f-01\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading3599_bfb08f-01 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading3599_bfb08f-01[data-kb-block=\"kb-adv-heading3599_bfb08f-01\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading3599_bfb08f-01 wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading3599_bfb08f-01\"><strong>QProbe \u201cthreaded\u201d conversations<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items3599_762b3a-fd:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items3599_762b3a-fd ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items3599_762b3a-fd ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items3599_762b3a-fd .kb-svg-icon-wrap{font-size:6px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items3599_762b3a-fd ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items3599_762b3a-fd ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items3599_762b3a-fd ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:#000000;line-height:20px;color:#000000;}.kt-svg-icon-list-items3599_762b3a-fd ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items3599_762b3a-fd kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3599_c468b9-94\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">For adaptive conversation modules<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3599_e8b960-5a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">At early prototype stage<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-123efcd4024a2a22f89b7708c851f0cb\">This exemplifies our dual-purpose AI development strategy, aimed at developing solutions that not only solve an existing client pain point but is also a building block for future needs.<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-a0ccff44fb6883b0a4922e5e7928ddf4\">As seen in our vision, we are seeing widespread transformation, touching research design and end-to-end delivery practices from scoping to final recommendations. Toluna is well-placed to help clients navigate these changes because transformation is in our DNA.<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-1158ca17e1467c5391ce107f68c7fa64\">We started over 25 years ago as a panel company, moved to field and tab and then to full-service, while also developing and launching DIY QuickSurveys followed by our robust Toluna Start DIY platform with integrated sample sourcing.\u00a0 We set up a dedicated AI\/ML Lab <a>of<\/a> software engineers and data scientists back in 2018 \u2013 earlier than most.\u00a0 We were the first company in the industry to launch an insights solution that used only AI and HI \u2013 a copy testing solution called ACT Instant \u2013 and we did it in 2019<a>.\u00a0 <\/a>And earlier this year, we became the first in our industry to launch synthetic survey-taking personas in our Rapid Claims Testing powered by Toluna Synthetic Personas.<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-48cfd128b4fd0b760750ef1f14ef5ae6\">We hope you share our vision, and we look forward to having you join us on this journey of transformation. All aboard!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The insights industry is undergoing a transformation thanks to AI. At Toluna,<\/p>\n","protected":false},"author":27,"featured_media":47235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-3599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/posts\/3599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/comments?post=3599"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/posts\/3599\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/media\/47235"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/media?parent=3599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/categories?post=3599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/tags?post=3599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}