{"id":51532,"date":"2025-12-11T09:34:00","date_gmt":"2025-12-11T08:34:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=51532"},"modified":"2026-09-22T16:54:29","modified_gmt":"2026-09-22T14:54:29","slug":"online-research-fraud-adaptation","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/de\/online-research-fraud-adaptation\/","title":{"rendered":"The\u00a0invisible\u00a0adversary: how\u00a0fraud\u00a0changed\u00a0&#8211; and\u00a0how\u00a0we\u00a0adapted in 2025\u00a0"},"content":{"rendered":"<style>.kb-row-layout-id51532_68d0a6-28 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id51532_68d0a6-28 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id51532_68d0a6-28 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id51532_68d0a6-28 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id51532_68d0a6-28 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id51532_68d0a6-28 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id51532_68d0a6-28 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column51532_5951cd-d9 > .kt-inside-inner-col,.toluna-column51532_5951cd-d9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column51532_5951cd-d9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column51532_5951cd-d9 > .kt-inside-inner-col{flex-direction:column;}.toluna-column51532_5951cd-d9 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column51532_5951cd-d9 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column51532_5951cd-d9{position:relative;}@media all and (max-width: 1024px){.toluna-column51532_5951cd-d9 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column51532_5951cd-d9 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column51532_5951cd-d9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading51532_8bc1a4-74, .wp-block-toluna-advancedheading.kt-adv-heading51532_8bc1a4-74[data-kb-block=\"kb-adv-heading51532_8bc1a4-74\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading51532_8bc1a4-74 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading51532_8bc1a4-74[data-kb-block=\"kb-adv-heading51532_8bc1a4-74\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-toluna-advancedheading.kt-adv-heading51532_8bc1a4-74[data-kb-block=\"kb-adv-heading51532_8bc1a4-74\"] a, .kt-adv-heading-link51532_8bc1a4-74, .kt-adv-heading-link51532_8bc1a4-74 .kt-adv-heading51532_8bc1a4-74[data-kb-block=\"kb-adv-heading51532_8bc1a4-74\"]{color:#000000;}.wp-block-toluna-advancedheading.kt-adv-heading51532_8bc1a4-74[data-kb-block=\"kb-adv-heading51532_8bc1a4-74\"] a, a.kb-advanced-heading-link.kt-adv-heading-link51532_8bc1a4-74{text-decoration:underline;}.wp-block-toluna-advancedheading.kt-adv-heading51532_8bc1a4-74[data-kb-block=\"kb-adv-heading51532_8bc1a4-74\"] a:hover, a.kb-advanced-heading-link.kt-adv-heading-link51532_8bc1a4-74:hover{text-decoration:underline;}<\/style>\n<p class=\"kt-adv-heading51532_8bc1a4-74 wp-block-toluna-advancedheading has-toluna-black-color has-text-color hls-underline\" data-kb-block=\"kb-adv-heading51532_8bc1a4-74\">Fraud in <a href=\"https:\/\/en.wikipedia.org\/wiki\/Market_research\" target=\"_blank\" rel=\"noreferrer noopener\">market research<\/a> used to feel like a quiet nuisance, an occasional bad apple, a duplicate respondent here or there. But over the last few years, it has turned into something else entirely: a shape-shifting adversary. Smarter, faster, and eerily good at blending in.\u00a0<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading51532_4f1010-99, .wp-block-toluna-advancedheading.kt-adv-heading51532_4f1010-99[data-kb-block=\"kb-adv-heading51532_4f1010-99\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading51532_4f1010-99 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading51532_4f1010-99[data-kb-block=\"kb-adv-heading51532_4f1010-99\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading51532_4f1010-99 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading51532_4f1010-99\">As researchers,&nbsp;we\u2019ve&nbsp;always been trained to spot the obvious: gibberish open-ends, super-human speeders, nonsensical answers. But this year, the challenge&nbsp;wasn\u2019t&nbsp;just detection. It was understanding how fraud&nbsp;is&nbsp;<em>evolving<\/em>&nbsp;and how our prevention tactics needed to evolve, too.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id51532_7171c4-f5 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id51532_7171c4-f5 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id51532_7171c4-f5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id51532_7171c4-f5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id51532_7171c4-f5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id51532_7171c4-f5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id51532_7171c4-f5 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column51532_d8b0e7-bc > .kt-inside-inner-col,.toluna-column51532_d8b0e7-bc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column51532_d8b0e7-bc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column51532_d8b0e7-bc > .kt-inside-inner-col{flex-direction:column;}.toluna-column51532_d8b0e7-bc > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column51532_d8b0e7-bc > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column51532_d8b0e7-bc{position:relative;}@media all and (max-width: 1024px){.toluna-column51532_d8b0e7-bc > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column51532_d8b0e7-bc > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column51532_d8b0e7-bc\"><div class=\"kt-inside-inner-col\"><style>.kb-image51532_cec1c6-f1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image51532_cec1c6-f1 size-large\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1001\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/12\/Group-39803-1024x1001.png\" alt=\"A man assures research quality on his laptop\" class=\"kb-img wp-image-51533\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/12\/Group-39803-1024x1001.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/12\/Group-39803-300x293.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/12\/Group-39803-768x751.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/12\/Group-39803-1536x1501.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/12\/Group-39803-2048x2002.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column51532_cbfc67-7e > .kt-inside-inner-col,.toluna-column51532_cbfc67-7e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column51532_cbfc67-7e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column51532_cbfc67-7e > .kt-inside-inner-col{flex-direction:column;}.toluna-column51532_cbfc67-7e > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column51532_cbfc67-7e > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column51532_cbfc67-7e{position:relative;}@media all and (max-width: 1024px){.toluna-column51532_cbfc67-7e > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column51532_cbfc67-7e > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column51532_cbfc67-7e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading51532_167eb7-d8, .wp-block-toluna-advancedheading.kt-adv-heading51532_167eb7-d8[data-kb-block=\"kb-adv-heading51532_167eb7-d8\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:45px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading51532_167eb7-d8 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading51532_167eb7-d8[data-kb-block=\"kb-adv-heading51532_167eb7-d8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading51532_167eb7-d8 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading51532_167eb7-d8\"><strong>From&nbsp;fakes to&nbsp;fine-tuned&nbsp;mimics<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading51532_72bfb2-6c, .wp-block-toluna-advancedheading.kt-adv-heading51532_72bfb2-6c[data-kb-block=\"kb-adv-heading51532_72bfb2-6c\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading51532_72bfb2-6c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading51532_72bfb2-6c[data-kb-block=\"kb-adv-heading51532_72bfb2-6c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading51532_72bfb2-6c wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading51532_72bfb2-6c\">If 2024 was about catching the blatantly fake, 2025 was about exposing the&nbsp;<em>plausible<\/em>. Fraudsters have learned the language of research.&nbsp;They\u2019re&nbsp;not clicking through at lightning speed anymore;&nbsp;they\u2019re&nbsp;pacing themselves, using AI to generate believable answers, and mimicking natural human inconsistencies.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading51532_e796b8-e1, .wp-block-toluna-advancedheading.kt-adv-heading51532_e796b8-e1[data-kb-block=\"kb-adv-heading51532_e796b8-e1\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading51532_e796b8-e1 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading51532_e796b8-e1[data-kb-block=\"kb-adv-heading51532_e796b8-e1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading51532_e796b8-e1 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading51532_e796b8-e1\">The old rules of thumb&nbsp;like time-in-survey or trap questions&nbsp;are no longer enough. Many organizations learned this the hard way: datasets that looked \u201cclean\u201d on paper but later showed subtle inconsistencies when cross-analysed&nbsp;or referenced with secondary data.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading51532_69dcbd-23, .wp-block-toluna-advancedheading.kt-adv-heading51532_69dcbd-23[data-kb-block=\"kb-adv-heading51532_69dcbd-23\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading51532_69dcbd-23 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading51532_69dcbd-23[data-kb-block=\"kb-adv-heading51532_69dcbd-23\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading51532_69dcbd-23 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading51532_69dcbd-23\">Our biggest learning?&nbsp;<em>Fraud detection needs to be a carefully fine-tuned&nbsp;system&nbsp;that needs to continuously&nbsp;evolve.<\/em>&nbsp;The best prevention comes from adaptive checks that learn as fraudsters do, pairing&nbsp;predictive&nbsp;detection&nbsp;algorithms&nbsp;with human intuition.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id51532_5a5998-fc > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id51532_5a5998-fc > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id51532_5a5998-fc > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id51532_5a5998-fc > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id51532_5a5998-fc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id51532_5a5998-fc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id51532_5a5998-fc alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column51532_855c72-75 > .kt-inside-inner-col,.toluna-column51532_855c72-75 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column51532_855c72-75 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column51532_855c72-75 > .kt-inside-inner-col{flex-direction:column;}.toluna-column51532_855c72-75 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column51532_855c72-75 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column51532_855c72-75{position:relative;}@media all and (max-width: 1024px){.toluna-column51532_855c72-75 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column51532_855c72-75 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column51532_855c72-75\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading51532_e33d2b-ca, .wp-block-toluna-advancedheading.kt-adv-heading51532_e33d2b-ca[data-kb-block=\"kb-adv-heading51532_e33d2b-ca\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:45px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading51532_e33d2b-ca mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading51532_e33d2b-ca[data-kb-block=\"kb-adv-heading51532_e33d2b-ca\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading51532_e33d2b-ca wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading51532_e33d2b-ca\"><strong>When&nbsp;culture&nbsp;meets&nbsp;code<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading51532_79e50c-b0, .wp-block-toluna-advancedheading.kt-adv-heading51532_79e50c-b0[data-kb-block=\"kb-adv-heading51532_79e50c-b0\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading51532_79e50c-b0 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading51532_79e50c-b0[data-kb-block=\"kb-adv-heading51532_79e50c-b0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading51532_79e50c-b0 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading51532_79e50c-b0\">One of the most&nbsp;insightful&nbsp;lessons of 2025 was that not all \u201csuspicious\u201d data is fraudulent. Cultural norms, language patterns, and even device usage can make&nbsp;some&nbsp;honest respondents look like bots.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading51532_d7acc7-a3, .wp-block-toluna-advancedheading.kt-adv-heading51532_d7acc7-a3[data-kb-block=\"kb-adv-heading51532_d7acc7-a3\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading51532_d7acc7-a3 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading51532_d7acc7-a3[data-kb-block=\"kb-adv-heading51532_d7acc7-a3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading51532_d7acc7-a3 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading51532_d7acc7-a3\">This year, many in the industry began refining fraud detection to account for these nuances. Instead of penalizing differences, we started\u00a0<em>understanding<\/em>\u00a0them\u00a0&#8211;\u00a0building checks that reflect local behavior rather than universal assumptions. Because if fraud adapts, so must fairness.\u00a0\u00a0<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading51532_87d0d4-cb, .wp-block-toluna-advancedheading.kt-adv-heading51532_87d0d4-cb[data-kb-block=\"kb-adv-heading51532_87d0d4-cb\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading51532_87d0d4-cb mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading51532_87d0d4-cb[data-kb-block=\"kb-adv-heading51532_87d0d4-cb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading51532_87d0d4-cb wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading51532_87d0d4-cb\">Our key takeaway:\u00a0As researchers,\u00a0<em>we need to sometimes also know when to stop cleaning our data\u00a0<\/em>and account for these differences and their impact on response behavior.\u00a0Otherwise, our most\u00a0valuable asset\u00a0\u2013 our respondents \u2013 will become tired of being cleaned out of surveys and will\u00a0possibly turn\u00a0their back on research altogether.\u00a0<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id51532_b386bc-b0 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id51532_b386bc-b0 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id51532_b386bc-b0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id51532_b386bc-b0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id51532_b386bc-b0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id51532_b386bc-b0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id51532_b386bc-b0 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column51532_7f68c5-30 > .kt-inside-inner-col,.toluna-column51532_7f68c5-30 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column51532_7f68c5-30 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column51532_7f68c5-30 > .kt-inside-inner-col{flex-direction:column;}.toluna-column51532_7f68c5-30 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column51532_7f68c5-30 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column51532_7f68c5-30{position:relative;}@media all and (max-width: 1024px){.toluna-column51532_7f68c5-30 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column51532_7f68c5-30 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column51532_7f68c5-30\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading51532_945730-7b, .wp-block-toluna-advancedheading.kt-adv-heading51532_945730-7b[data-kb-block=\"kb-adv-heading51532_945730-7b\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:45px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading51532_945730-7b mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading51532_945730-7b[data-kb-block=\"kb-adv-heading51532_945730-7b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading51532_945730-7b wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading51532_945730-7b\"><strong>Collaboration&nbsp;is the&nbsp;new&nbsp;firewall<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading51532_6bf140-c4, .wp-block-toluna-advancedheading.kt-adv-heading51532_6bf140-c4[data-kb-block=\"kb-adv-heading51532_6bf140-c4\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading51532_6bf140-c4 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading51532_6bf140-c4[data-kb-block=\"kb-adv-heading51532_6bf140-c4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading51532_6bf140-c4 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading51532_6bf140-c4\">Perhaps the&nbsp;biggest win of 2025 was collaboration. Agencies, tech providers, and clients began sharing patterns and signals more openly,&nbsp;promoting openness&nbsp;and&nbsp;collaboration&nbsp;across the industry.&nbsp;Toluna&nbsp;has been part of several work groups as part of the Global Data Quality Initiative and will continue&nbsp;promoting the benefits of a strong, united front against online fraud.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading51532_4ef3e8-6b, .wp-block-toluna-advancedheading.kt-adv-heading51532_4ef3e8-6b[data-kb-block=\"kb-adv-heading51532_4ef3e8-6b\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading51532_4ef3e8-6b mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading51532_4ef3e8-6b[data-kb-block=\"kb-adv-heading51532_4ef3e8-6b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading51532_4ef3e8-6b wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading51532_4ef3e8-6b\">Fraud&nbsp;doesn\u2019t&nbsp;care where your data comes from, but it&nbsp;<em>does<\/em>&nbsp;thrive on silos. The more we compared notes, the faster we adapted. And it turns out that transparency,&nbsp;long seen as a competitive risk,&nbsp;became one of our strongest defences.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column51532_8dc3ae-1b > .kt-inside-inner-col,.toluna-column51532_8dc3ae-1b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column51532_8dc3ae-1b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column51532_8dc3ae-1b > .kt-inside-inner-col{flex-direction:column;}.toluna-column51532_8dc3ae-1b > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column51532_8dc3ae-1b > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column51532_8dc3ae-1b{position:relative;}@media all and (max-width: 1024px){.toluna-column51532_8dc3ae-1b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column51532_8dc3ae-1b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column51532_8dc3ae-1b\"><div class=\"kt-inside-inner-col\"><style>.kb-image51532_5bcb48-06 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image51532_5bcb48-06 size-large\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1022\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/12\/Group-39805-1024x1022.png\" alt=\"Woman on laptop representing Toluna\u2019s role in Global Data Quality Initiative work groups against online fraud\" class=\"kb-img wp-image-51542\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/12\/Group-39805-1024x1022.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/12\/Group-39805-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/12\/Group-39805-150x150.png 150w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/12\/Group-39805-768x767.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/12\/Group-39805-1536x1534.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/12\/Group-39805-2048x2045.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id51532_973883-53 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id51532_973883-53 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id51532_973883-53 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id51532_973883-53 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id51532_973883-53 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id51532_973883-53 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id51532_973883-53 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column51532_ca0827-13 > .kt-inside-inner-col,.toluna-column51532_ca0827-13 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column51532_ca0827-13 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column51532_ca0827-13 > .kt-inside-inner-col{flex-direction:column;}.toluna-column51532_ca0827-13 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column51532_ca0827-13 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column51532_ca0827-13{position:relative;}@media all and (max-width: 1024px){.toluna-column51532_ca0827-13 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column51532_ca0827-13 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column51532_ca0827-13\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading51532_f4b143-8f, .wp-block-toluna-advancedheading.kt-adv-heading51532_f4b143-8f[data-kb-block=\"kb-adv-heading51532_f4b143-8f\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:45px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading51532_f4b143-8f mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading51532_f4b143-8f[data-kb-block=\"kb-adv-heading51532_f4b143-8f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading51532_f4b143-8f wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading51532_f4b143-8f\"><strong>Looking&nbsp;ahead:&nbsp;smarter,&nbsp;not&nbsp;harder<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading51532_d1c3ad-55, .wp-block-toluna-advancedheading.kt-adv-heading51532_d1c3ad-55[data-kb-block=\"kb-adv-heading51532_d1c3ad-55\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading51532_d1c3ad-55 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading51532_d1c3ad-55[data-kb-block=\"kb-adv-heading51532_d1c3ad-55\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading51532_d1c3ad-55 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading51532_d1c3ad-55\">As 2025 closes, the invisible adversary is still out there:&nbsp;adapting, learning, and testing our defences. But so are we.&nbsp;Toluna&nbsp;QSphere, our comprehensive set of quality protocols, embodies&nbsp;our&nbsp;holistic approach&nbsp;to data quality.&nbsp;Combining&nbsp;AI-powered&nbsp;fraud detection technology,&nbsp;regular quality checks of our tools, and&nbsp;a focus on best practices,&nbsp;Toluna&nbsp;QSphere&nbsp;empowers our clients with&nbsp;high-quality data they can trust.&nbsp;Learn more about&nbsp;<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-blue-current-color\"><a href=\"https:\/\/tolunacorporate.com\/ai-and-innovation\/quality\/\" data-type=\"page\" data-id=\"2696\"><strong>QSphere<\/strong><\/a><\/mark>.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading51532_8f2f56-f3, .wp-block-toluna-advancedheading.kt-adv-heading51532_8f2f56-f3[data-kb-block=\"kb-adv-heading51532_8f2f56-f3\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading51532_8f2f56-f3 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading51532_8f2f56-f3[data-kb-block=\"kb-adv-heading51532_8f2f56-f3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading51532_8f2f56-f3 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading51532_8f2f56-f3\">The future of fraud prevention&nbsp;isn\u2019t&nbsp;just about tighter&nbsp;screening or smarter algorithms.&nbsp;It\u2019s&nbsp;about a mindset shift: treating fraud not as a problem to&nbsp;<em>eliminate<\/em>, but as a moving target that keeps us innovating.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading51532_62be3f-5b, .wp-block-toluna-advancedheading.kt-adv-heading51532_62be3f-5b[data-kb-block=\"kb-adv-heading51532_62be3f-5b\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading51532_62be3f-5b mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading51532_62be3f-5b[data-kb-block=\"kb-adv-heading51532_62be3f-5b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading51532_62be3f-5b wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading51532_62be3f-5b\">Because in the end, every time fraud evolves, so does our industry\u2019s commitment to trust:&nbsp;and&nbsp;that\u2019s&nbsp;a fight worth showing up for.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id51532_831e4a-53 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id51532_831e4a-53 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id51532_831e4a-53 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id51532_831e4a-53{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;overflow:clip;isolation:isolate;}.kb-row-layout-id51532_831e4a-53 > .kt-row-layout-overlay{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kb-row-layout-id51532_831e4a-53 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id51532_831e4a-53 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id51532_831e4a-53 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id51532_831e4a-53 alignfull has-whisper-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column51532_5a24ba-62 > .kt-inside-inner-col,.toluna-column51532_5a24ba-62 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column51532_5a24ba-62 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column51532_5a24ba-62 > .kt-inside-inner-col{flex-direction:column;}.toluna-column51532_5a24ba-62 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column51532_5a24ba-62 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column51532_5a24ba-62{position:relative;}@media all and (max-width: 1024px){.toluna-column51532_5a24ba-62 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column51532_5a24ba-62 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column51532_5a24ba-62\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading51532_c0a482-28, .wp-block-toluna-advancedheading.kt-adv-heading51532_c0a482-28[data-kb-block=\"kb-adv-heading51532_c0a482-28\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading51532_c0a482-28 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading51532_c0a482-28[data-kb-block=\"kb-adv-heading51532_c0a482-28\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading51532_c0a482-28 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading51532_c0a482-28\">FAQs<\/h2>\n\n\n<style>.kt-accordion-id51532_3a2b5a-32 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:0px;}.kt-accordion-id51532_3a2b5a-32 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-accordion-id51532_3a2b5a-32 .wp-block-toluna-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:1px solid #042444;border-left:0px solid #f2f2f2;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#F7F7FB;font-weight:bold;color:#042444;padding-top:10px;padding-right:14px;padding-bottom:10px;padding-left:14px;}.kt-accordion-id51532_3a2b5a-32:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id51532_3a2b5a-32:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-icon-trigger:before{background:#042444;}.kt-accordion-id51532_3a2b5a-32:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#042444;}.kt-accordion-id51532_3a2b5a-32:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id51532_3a2b5a-32:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#F7F7FB;}.kt-accordion-id51532_3a2b5a-32 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id51532_3a2b5a-32 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{color:#042444;background:#F7F7FB;border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id51532_3a2b5a-32:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id51532_3a2b5a-32:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id51532_3a2b5a-32:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id51532_3a2b5a-32:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#042444;}.kt-accordion-id51532_3a2b5a-32:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id51532_3a2b5a-32:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#042444;}.kt-accordion-id51532_3a2b5a-32:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id51532_3a2b5a-32:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id51532_3a2b5a-32:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id51532_3a2b5a-32:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#F7F7FB;}.kt-accordion-id51532_3a2b5a-32 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id51532_3a2b5a-32 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{color:#042444;background:#F7F7FB;border-top-color:#444444;border-top-style:solid;border-right-color:#444444;border-right-style:solid;border-bottom-color:#444444;border-bottom-style:solid;border-left-color:#444444;border-left-style:solid;}.kt-accordion-id51532_3a2b5a-32:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id51532_3a2b5a-32:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#042444;}.kt-accordion-id51532_3a2b5a-32:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#042444;}.kt-accordion-id51532_3a2b5a-32:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id51532_3a2b5a-32:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#F7F7FB;}@media all and (max-width: 1024px){.kt-accordion-id51532_3a2b5a-32 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id51532_3a2b5a-32 .wp-block-toluna-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:1px solid #042444;border-left:0px solid #f2f2f2;}}@media all and (max-width: 1024px){.kt-accordion-id51532_3a2b5a-32 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id51532_3a2b5a-32 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id51532_3a2b5a-32 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id51532_3a2b5a-32 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#444444;border-top-style:solid;border-right-color:#444444;border-right-style:solid;border-bottom-color:#444444;border-bottom-style:solid;border-left-color:#444444;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id51532_3a2b5a-32 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id51532_3a2b5a-32 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:0px;}.kt-accordion-id51532_3a2b5a-32 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id51532_3a2b5a-32 .wp-block-toluna-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:1px solid #042444;border-left:0px solid #f2f2f2;}.kt-accordion-id51532_3a2b5a-32 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id51532_3a2b5a-32 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id51532_3a2b5a-32 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id51532_3a2b5a-32 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#444444;border-top-style:solid;border-right-color:#444444;border-right-style:solid;border-bottom-color:#444444;border-bottom-style:solid;border-left-color:#444444;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-toluna-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id51532_3a2b5a-32 kt-accordion-has-7-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-toluna-pane kt-accordion-pane kt-accordion-pane-1 kt-pane51532_9ec762-1b\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">1. How has fraud in market research changed?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-toluna-advancedheading.kt-adv-heading51532_1937cc-8d, .wp-block-toluna-advancedheading.kt-adv-heading51532_1937cc-8d[data-kb-block=\"kb-adv-heading51532_1937cc-8d\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading51532_1937cc-8d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading51532_1937cc-8d[data-kb-block=\"kb-adv-heading51532_1937cc-8d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading51532_1937cc-8d wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading51532_1937cc-8d\">Fraud in market research has become more sophisticated and harder to detect. Rather than producing obviously poor-quality data, fraudulent respondents may use AI-generated answers, imitate natural response patterns, and behave in ways that appear credible at first glance.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-toluna-pane kt-accordion-pane kt-accordion-pane-2 kt-pane51532_1eba72-df\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">2. Why are traditional fraud checks no longer enough?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-toluna-advancedheading.kt-adv-heading51532_4459a5-f3, .wp-block-toluna-advancedheading.kt-adv-heading51532_4459a5-f3[data-kb-block=\"kb-adv-heading51532_4459a5-f3\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading51532_4459a5-f3 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading51532_4459a5-f3[data-kb-block=\"kb-adv-heading51532_4459a5-f3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading51532_4459a5-f3 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading51532_4459a5-f3\">Traditional checks such as survey speed, trap questions, and response consistency still have value, but they may not detect more advanced forms of fraud. Effective prevention increasingly depends on adaptive systems that assess multiple signals and evolve as fraudulent behavior changes.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-toluna-pane kt-accordion-pane kt-accordion-pane-3 kt-pane51532_d3c47a-02\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">3. Why can legitimate respondents sometimes appear suspicious?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-toluna-advancedheading.kt-adv-heading51532_b27eaa-d9, .wp-block-toluna-advancedheading.kt-adv-heading51532_b27eaa-d9[data-kb-block=\"kb-adv-heading51532_b27eaa-d9\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading51532_b27eaa-d9 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading51532_b27eaa-d9[data-kb-block=\"kb-adv-heading51532_b27eaa-d9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading51532_b27eaa-d9 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading51532_b27eaa-d9\">Response patterns can vary by market, culture, language, device, and individual behavior. A pattern that appears unusual in one context may be entirely valid in another, which is why fraud detection should consider local and behavioral context rather than relying on rigid rules alone.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-toluna-pane kt-accordion-pane kt-accordion-pane-4 kt-pane51532_5fcfec-a8\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">4. How can researchers balance fraud prevention with fairness?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-toluna-advancedheading.kt-adv-heading51532_ebea69-96, .wp-block-toluna-advancedheading.kt-adv-heading51532_ebea69-96[data-kb-block=\"kb-adv-heading51532_ebea69-96\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading51532_ebea69-96 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading51532_ebea69-96[data-kb-block=\"kb-adv-heading51532_ebea69-96\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading51532_ebea69-96 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading51532_ebea69-96\">Fraud prevention should protect data quality without excluding genuine participants unnecessarily. This requires combining automated detection with contextual understanding, ongoing review, and safeguards that reduce the risk of valid respondents being incorrectly removed.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-toluna-pane kt-accordion-pane kt-accordion-pane-5 kt-pane51532_c87ae9-a9\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">5. Why is collaboration important in tackling research fraud?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-toluna-advancedheading.kt-adv-heading51532_d2bf02-bb, .wp-block-toluna-advancedheading.kt-adv-heading51532_d2bf02-bb[data-kb-block=\"kb-adv-heading51532_d2bf02-bb\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading51532_d2bf02-bb mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading51532_d2bf02-bb[data-kb-block=\"kb-adv-heading51532_d2bf02-bb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading51532_d2bf02-bb wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading51532_d2bf02-bb\">Fraud evolves quickly, and no single organization sees the full picture. Collaboration between research agencies, technology providers, panel companies, and clients helps the industry identify emerging patterns, share intelligence, and strengthen defenses more effectively.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-toluna-pane kt-accordion-pane kt-accordion-pane-6 kt-pane51532_587e29-f4\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">6. What is Toluna QSphere?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-toluna-advancedheading.kt-adv-heading51532_05edbe-9c, .wp-block-toluna-advancedheading.kt-adv-heading51532_05edbe-9c[data-kb-block=\"kb-adv-heading51532_05edbe-9c\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading51532_05edbe-9c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading51532_05edbe-9c[data-kb-block=\"kb-adv-heading51532_05edbe-9c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-toluna-advancedheading.kt-adv-heading51532_05edbe-9c[data-kb-block=\"kb-adv-heading51532_05edbe-9c\"] a, .kt-adv-heading-link51532_05edbe-9c, .kt-adv-heading-link51532_05edbe-9c .kt-adv-heading51532_05edbe-9c[data-kb-block=\"kb-adv-heading51532_05edbe-9c\"]{color:#ED0A8D;}<\/style>\n<p class=\"kt-adv-heading51532_05edbe-9c wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading51532_05edbe-9c\"><a href=\"https:\/\/tolunacorporate.com\/ai-and-innovation\/quality\/\" data-type=\"page\" data-id=\"59224\">Toluna QSphere<\/a> is Toluna\u2019s holistic approach to data quality. It brings together AI-powered fraud detection, continuous monitoring, regular quality checks, and established research protocols to help ensure that data remains reliable throughout the research process.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-toluna-pane kt-accordion-pane kt-accordion-pane-7 kt-pane51532_c07b67-39\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">7. What should researchers consider when evaluating fraud-prevention solutions?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-toluna-advancedheading.kt-adv-heading51532_57fb2a-81, .wp-block-toluna-advancedheading.kt-adv-heading51532_57fb2a-81[data-kb-block=\"kb-adv-heading51532_57fb2a-81\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading51532_57fb2a-81 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading51532_57fb2a-81[data-kb-block=\"kb-adv-heading51532_57fb2a-81\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-toluna-advancedheading.kt-adv-heading51532_57fb2a-81[data-kb-block=\"kb-adv-heading51532_57fb2a-81\"] a, .kt-adv-heading-link51532_57fb2a-81, .kt-adv-heading-link51532_57fb2a-81 .kt-adv-heading51532_57fb2a-81[data-kb-block=\"kb-adv-heading51532_57fb2a-81\"]{color:#ED0A8D;}<\/style>\n<p class=\"kt-adv-heading51532_57fb2a-81 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading51532_57fb2a-81\">Researchers should look beyond individual checks or tools. Important considerations include how the system adapts to new threats, which behavioral and technical signals it assesses, how it accounts for market context, and how it balances fraud detection with respondent fairness.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As fraud in market research evolves, so must our defenses. Learn more in this article from our Global Head of Quality.<\/p>\n","protected":false},"author":14,"featured_media":51551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"_toluna_use_new_nav":false,"footnotes":""},"categories":[50],"tags":[434,415,432,433],"class_list":["post-51532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-fraud-detection","tag-fraud-prevention","tag-online-fraud","tag-research-fraud","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/posts\/51532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/comments?post=51532"}],"version-history":[{"count":5,"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/posts\/51532\/revisions"}],"predecessor-version":[{"id":132205,"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/posts\/51532\/revisions\/132205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/media\/51551"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/media?parent=51532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/categories?post=51532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/tags?post=51532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}