{"id":64079,"date":"2026-07-15T08:27:00","date_gmt":"2026-07-15T06:27:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=64079"},"modified":"2026-10-27T15:34:01","modified_gmt":"2026-10-27T14:34:01","slug":"whitepaper-creative-effectiveness-at-ai-speed","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/de\/whitepaper-creative-effectiveness-at-ai-speed\/","title":{"rendered":"Creative\u00a0effectiveness at AI\u00a0speed"},"content":{"rendered":"<style>.kb-row-layout-id64079_4d0aea-36 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id64079_4d0aea-36 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id64079_4d0aea-36 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id64079_4d0aea-36 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id64079_4d0aea-36 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id64079_4d0aea-36 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id64079_4d0aea-36 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column64079_5b571c-bd > .kt-inside-inner-col,.toluna-column64079_5b571c-bd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64079_5b571c-bd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64079_5b571c-bd > .kt-inside-inner-col{flex-direction:column;}.toluna-column64079_5b571c-bd > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64079_5b571c-bd > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64079_5b571c-bd{position:relative;}@media all and (max-width: 1024px){.toluna-column64079_5b571c-bd > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64079_5b571c-bd > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64079_5b571c-bd\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading64079_b7d6d6-98, .wp-block-toluna-advancedheading.kt-adv-heading64079_b7d6d6-98[data-kb-block=\"kb-adv-heading64079_b7d6d6-98\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:45px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64079_b7d6d6-98 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64079_b7d6d6-98[data-kb-block=\"kb-adv-heading64079_b7d6d6-98\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading64079_b7d6d6-98 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading64079_b7d6d6-98\"><strong>What&nbsp;synthetic&nbsp;personas&nbsp;teach&nbsp;us&nbsp;about&nbsp;great&nbsp;advertising<\/strong>&nbsp;<\/h2>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id64079_0a59db-e8 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id64079_0a59db-e8 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id64079_0a59db-e8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, calc(20% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(80% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id64079_0a59db-e8 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id64079_0a59db-e8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id64079_0a59db-e8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id64079_0a59db-e8 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column64079_ff4de4-ae > .kt-inside-inner-col,.toluna-column64079_ff4de4-ae > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64079_ff4de4-ae > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64079_ff4de4-ae > .kt-inside-inner-col{flex-direction:column;}.toluna-column64079_ff4de4-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64079_ff4de4-ae > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64079_ff4de4-ae{position:relative;}@media all and (max-width: 1024px){.toluna-column64079_ff4de4-ae > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64079_ff4de4-ae > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64079_ff4de4-ae\"><div class=\"kt-inside-inner-col\"><style>.kb-image64079_a9fa2a-98.kb-image-is-ratio-size, .kb-image64079_a9fa2a-98 .kb-image-is-ratio-size{max-width:363px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image64079_a9fa2a-98.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image64079_a9fa2a-98 .kb-image-is-ratio-size{align-self:unset;}.kb-image64079_a9fa2a-98{max-width:363px;}.image-is-svg.kb-image64079_a9fa2a-98{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image64079_a9fa2a-98 img{width:100%;}.kb-image64079_a9fa2a-98 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image64079_a9fa2a-98 size-full kb-image-max-width-set\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"828\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Rectangle-4321.png\" alt=\"Toluna's Creative Pre-Test Instant\" class=\"kb-img wp-image-64113\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Rectangle-4321.png 900w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Rectangle-4321-300x276.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Rectangle-4321-768x707.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column64079_f0f639-31 > .kt-inside-inner-col,.toluna-column64079_f0f639-31 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64079_f0f639-31 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64079_f0f639-31 > .kt-inside-inner-col{flex-direction:column;}.toluna-column64079_f0f639-31 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64079_f0f639-31 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64079_f0f639-31{position:relative;}@media all and (max-width: 1024px){.toluna-column64079_f0f639-31 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64079_f0f639-31 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64079_f0f639-31\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading64079_cbcae8-84, .wp-block-toluna-advancedheading.kt-adv-heading64079_cbcae8-84[data-kb-block=\"kb-adv-heading64079_cbcae8-84\"]{padding-bottom:0px;margin-bottom:0px;font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64079_cbcae8-84 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64079_cbcae8-84[data-kb-block=\"kb-adv-heading64079_cbcae8-84\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading64079_cbcae8-84 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading64079_cbcae8-84\"><strong>How do you know if your advertising will truly work?<\/strong><\/h3>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64079_69e102-c5, .wp-block-toluna-advancedheading.kt-adv-heading64079_69e102-c5[data-kb-block=\"kb-adv-heading64079_69e102-c5\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64079_69e102-c5 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64079_69e102-c5[data-kb-block=\"kb-adv-heading64079_69e102-c5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-toluna-advancedheading.kt-adv-heading64079_69e102-c5[data-kb-block=\"kb-adv-heading64079_69e102-c5\"] a, .kt-adv-heading-link64079_69e102-c5, .kt-adv-heading-link64079_69e102-c5 .kt-adv-heading64079_69e102-c5[data-kb-block=\"kb-adv-heading64079_69e102-c5\"]{color:#007EE2;}<\/style>\n<p class=\"kt-adv-heading64079_69e102-c5 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading64079_69e102-c5\">In a world where attention is scarce and creativity takes countless&nbsp;forms,&nbsp;traditional rules&nbsp;aren\u2019t&nbsp;enough. This whitepaper reveals how&nbsp;<strong><a href=\"https:\/\/tolunacorporate.com\/ai-and-innovation\/toluna-synthetic-personas\/\" data-type=\"page\" data-id=\"59194\">AI-powered&nbsp;synthetic&nbsp;personas<\/a><\/strong>&nbsp;are transforming advertising research\u2014delivering human-like insights at unprecedented speed and scale.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id64079_6adea5-28 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id64079_6adea5-28 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id64079_6adea5-28 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id64079_6adea5-28 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id64079_6adea5-28 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id64079_6adea5-28 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id64079_6adea5-28 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column64079_91dcc7-3f > .kt-inside-inner-col,.toluna-column64079_91dcc7-3f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64079_91dcc7-3f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64079_91dcc7-3f > .kt-inside-inner-col{flex-direction:column;}.toluna-column64079_91dcc7-3f > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64079_91dcc7-3f > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64079_91dcc7-3f{position:relative;}@media all and (max-width: 1024px){.toluna-column64079_91dcc7-3f > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64079_91dcc7-3f > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64079_91dcc7-3f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading64079_62cdcb-0d, .wp-block-toluna-advancedheading.kt-adv-heading64079_62cdcb-0d[data-kb-block=\"kb-adv-heading64079_62cdcb-0d\"]{margin-bottom:0px;font-size:var(--global-kb-font-size-xl, 2rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64079_62cdcb-0d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64079_62cdcb-0d[data-kb-block=\"kb-adv-heading64079_62cdcb-0d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading64079_62cdcb-0d wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading64079_62cdcb-0d\"><strong>What&nbsp;you\u2019ll&nbsp;learn<\/strong>&nbsp;<\/h2>\n\n\n<style>.kb-row-layout-id64079_3d889e-49 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id64079_3d889e-49 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id64079_3d889e-49 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-right:0px;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:0px;}.kb-row-layout-id64079_3d889e-49 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id64079_3d889e-49 > .kt-row-column-wrap{grid-template-columns:repeat(4, minmax(0, 1fr));}.kb-row-layout-id64079_3d889e-49 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id64079_3d889e-49 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id64079_3d889e-49 > .kt-row-column-wrap{grid-template-columns:repeat(4, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id64079_3d889e-49 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id64079_3d889e-49 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id64079_3d889e-49 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-4-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column64079_a0eeb2-be > .kt-inside-inner-col,.toluna-column64079_a0eeb2-be > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64079_a0eeb2-be > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64079_a0eeb2-be > .kt-inside-inner-col{flex-direction:column;}.toluna-column64079_a0eeb2-be > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64079_a0eeb2-be > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64079_a0eeb2-be{position:relative;}@media all and (max-width: 1024px){.toluna-column64079_a0eeb2-be > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64079_a0eeb2-be > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64079_a0eeb2-be\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading64079_43e58e-48, .wp-block-toluna-advancedheading.kt-adv-heading64079_43e58e-48[data-kb-block=\"kb-adv-heading64079_43e58e-48\"]{margin-bottom:0px;line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64079_43e58e-48 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64079_43e58e-48[data-kb-block=\"kb-adv-heading64079_43e58e-48\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading64079_43e58e-48 wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading64079_43e58e-48\"><strong>Why emotion drives attention<\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64079_a3b3a4-fa, .wp-block-toluna-advancedheading.kt-adv-heading64079_a3b3a4-fa[data-kb-block=\"kb-adv-heading64079_a3b3a4-fa\"]{margin-top:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64079_a3b3a4-fa mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64079_a3b3a4-fa[data-kb-block=\"kb-adv-heading64079_a3b3a4-fa\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading64079_a3b3a4-fa wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading64079_a3b3a4-fa\">Ads with strong emotional storytelling achieve up to 2x higher attention. Synthetic Personas respond to emotional depth just like humans\u2014considering story, visuals, and messaging together.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column64079_18a591-8d > .kt-inside-inner-col,.toluna-column64079_18a591-8d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64079_18a591-8d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64079_18a591-8d > .kt-inside-inner-col{flex-direction:column;}.toluna-column64079_18a591-8d > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64079_18a591-8d > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64079_18a591-8d{position:relative;}@media all and (max-width: 1024px){.toluna-column64079_18a591-8d > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64079_18a591-8d > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64079_18a591-8d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading64079_8a9860-e6, .wp-block-toluna-advancedheading.kt-adv-heading64079_8a9860-e6[data-kb-block=\"kb-adv-heading64079_8a9860-e6\"]{margin-bottom:0px;line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64079_8a9860-e6 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64079_8a9860-e6[data-kb-block=\"kb-adv-heading64079_8a9860-e6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading64079_8a9860-e6 wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading64079_8a9860-e6\"><strong><strong>The power of meaningful brand integration<\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64079_a599f9-7c, .wp-block-toluna-advancedheading.kt-adv-heading64079_a599f9-7c[data-kb-block=\"kb-adv-heading64079_a599f9-7c\"]{margin-top:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64079_a599f9-7c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64079_a599f9-7c[data-kb-block=\"kb-adv-heading64079_a599f9-7c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading64079_a599f9-7c wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading64079_a599f9-7c\">Brand presence alone isn\u2019t enough. Ads where the brand is central to the story are 2x more likely to deliver strong branding impact.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column64079_6d89b4-36 > .kt-inside-inner-col,.toluna-column64079_6d89b4-36 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64079_6d89b4-36 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64079_6d89b4-36 > .kt-inside-inner-col{flex-direction:column;}.toluna-column64079_6d89b4-36 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64079_6d89b4-36 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64079_6d89b4-36{position:relative;}@media all and (max-width: 1024px){.toluna-column64079_6d89b4-36 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64079_6d89b4-36 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64079_6d89b4-36\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading64079_2ac315-c6, .wp-block-toluna-advancedheading.kt-adv-heading64079_2ac315-c6[data-kb-block=\"kb-adv-heading64079_2ac315-c6\"]{margin-bottom:0px;line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64079_2ac315-c6 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64079_2ac315-c6[data-kb-block=\"kb-adv-heading64079_2ac315-c6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading64079_2ac315-c6 wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading64079_2ac315-c6\"><strong>How cognitive load impacts performance<\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64079_2a5c8c-7d, .wp-block-toluna-advancedheading.kt-adv-heading64079_2a5c8c-7d[data-kb-block=\"kb-adv-heading64079_2a5c8c-7d\"]{margin-top:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64079_2a5c8c-7d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64079_2a5c8c-7d[data-kb-block=\"kb-adv-heading64079_2a5c8c-7d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading64079_2a5c8c-7d wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading64079_2a5c8c-7d\">Clarity matters. Ads that are easy to follow and balanced in complexity are up to 3x more effective, while overly complex creatives can reduce impact by up to 30%.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column64079_2afd64-ae > .kt-inside-inner-col,.toluna-column64079_2afd64-ae > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64079_2afd64-ae > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64079_2afd64-ae > .kt-inside-inner-col{flex-direction:column;}.toluna-column64079_2afd64-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64079_2afd64-ae > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64079_2afd64-ae{position:relative;}@media all and (max-width: 1024px){.toluna-column64079_2afd64-ae > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64079_2afd64-ae > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64079_2afd64-ae\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading64079_175e3e-bd, .wp-block-toluna-advancedheading.kt-adv-heading64079_175e3e-bd[data-kb-block=\"kb-adv-heading64079_175e3e-bd\"]{margin-bottom:0px;line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64079_175e3e-bd mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64079_175e3e-bd[data-kb-block=\"kb-adv-heading64079_175e3e-bd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading64079_175e3e-bd wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading64079_175e3e-bd\"><strong>The role of real-life relevance<\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64079_99596f-1f, .wp-block-toluna-advancedheading.kt-adv-heading64079_99596f-1f[data-kb-block=\"kb-adv-heading64079_99596f-1f\"]{margin-top:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64079_99596f-1f mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64079_99596f-1f[data-kb-block=\"kb-adv-heading64079_99596f-1f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading64079_99596f-1f wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading64079_99596f-1f\">Connecting your brand to everyday usage moments boosts memorability and persuasion by&nbsp;<strong>up to 1.5x<\/strong>\u2014mirroring how real consumers build brand associations.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id64079_fc91d9-57 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id64079_fc91d9-57 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id64079_fc91d9-57 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(85% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id64079_fc91d9-57{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;overflow:clip;isolation:isolate;}.kb-row-layout-id64079_fc91d9-57 > .kt-row-layout-overlay{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kb-row-layout-id64079_fc91d9-57{background-color:rgba(0,202,235,0.36);}.kb-row-layout-id64079_fc91d9-57 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id64079_fc91d9-57 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id64079_fc91d9-57 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id64079_fc91d9-57 alignfull kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column64079_b50773-d9 > .kt-inside-inner-col{display:flex;}.toluna-column64079_b50773-d9 > .kt-inside-inner-col,.toluna-column64079_b50773-d9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64079_b50773-d9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64079_b50773-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column64079_b50773-d9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column64079_b50773-d9{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column64079_b50773-d9{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column64079_b50773-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column64079_b50773-d9 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64079_b50773-d9{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column64079_b50773-d9{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column64079_b50773-d9{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column64079_b50773-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column64079_b50773-d9 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column64079_b50773-d9{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column64079_b50773-d9{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column64079_b50773-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column64079_b50773-d9 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64079_b50773-d9\"><div class=\"kt-inside-inner-col\"><style>.kb-image64079_f2ab04-7a.kb-image-is-ratio-size, .kb-image64079_f2ab04-7a .kb-image-is-ratio-size{max-width:957px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image64079_f2ab04-7a.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image64079_f2ab04-7a .kb-image-is-ratio-size{align-self:unset;}.kb-image64079_f2ab04-7a{max-width:957px;}.image-is-svg.kb-image64079_f2ab04-7a{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image64079_f2ab04-7a img{width:100%;}.kb-image64079_f2ab04-7a .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image64079_f2ab04-7a size-full kb-image-max-width-set\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-39233.png\" alt=\"\" class=\"kb-img wp-image-64080\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-39233.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-39233-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-39233-150x150.png 150w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-39233-240x240.png 240w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column64079_fe7d59-7a > .kt-inside-inner-col,.toluna-column64079_fe7d59-7a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64079_fe7d59-7a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64079_fe7d59-7a > .kt-inside-inner-col{flex-direction:column;}.toluna-column64079_fe7d59-7a > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64079_fe7d59-7a > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64079_fe7d59-7a{position:relative;}@media all and (max-width: 1024px){.toluna-column64079_fe7d59-7a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64079_fe7d59-7a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64079_fe7d59-7a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading64079_b16e79-e4, .wp-block-toluna-advancedheading.kt-adv-heading64079_b16e79-e4[data-kb-block=\"kb-adv-heading64079_b16e79-e4\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:45px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64079_b16e79-e4 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64079_b16e79-e4[data-kb-block=\"kb-adv-heading64079_b16e79-e4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading64079_b16e79-e4 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading64079_b16e79-e4\"><strong>Why&nbsp;download&nbsp;this&nbsp;whitepaper?<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64079_cafcaf-38, .wp-block-toluna-advancedheading.kt-adv-heading64079_cafcaf-38[data-kb-block=\"kb-adv-heading64079_cafcaf-38\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64079_cafcaf-38 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64079_cafcaf-38[data-kb-block=\"kb-adv-heading64079_cafcaf-38\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading64079_cafcaf-38 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading64079_cafcaf-38\">Discover how&nbsp;<strong>Toluna&nbsp;Synthetic Personas (TSPs)<\/strong>, think and react like real people while assessing advertising and creative effectiveness.&nbsp;&nbsp;Unlike rigid scoring models, TSPs engage with ads naturally, enabling more nuanced, reliable, and actionable insights.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64079_77eb41-73, .wp-block-toluna-advancedheading.kt-adv-heading64079_77eb41-73[data-kb-block=\"kb-adv-heading64079_77eb41-73\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64079_77eb41-73 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64079_77eb41-73[data-kb-block=\"kb-adv-heading64079_77eb41-73\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading64079_77eb41-73 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading64079_77eb41-73\">With proven validation and benchmarked results,&nbsp;you\u2019ll&nbsp;learn how to confidently test and&nbsp;optimize&nbsp;your creative- instantly.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id64079_90a7c8-db > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id64079_90a7c8-db > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id64079_90a7c8-db > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id64079_90a7c8-db{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;isolation:isolate;}.kb-row-layout-id64079_90a7c8-db > .kt-row-layout-overlay{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kb-row-layout-id64079_90a7c8-db{border-top:10px solid transparent;border-right:10px solid transparent;border-bottom:10px solid transparent;border-left:10px solid transparent;}.kb-row-layout-id64079_90a7c8-db > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id64079_90a7c8-db > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id64079_90a7c8-db{border-top:10px solid transparent;border-right:10px solid transparent;border-bottom:10px solid transparent;border-left:10px solid transparent;}}@media all and (max-width: 767px){.kb-row-layout-id64079_90a7c8-db > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id64079_90a7c8-db{border-top:10px solid transparent;border-right:10px solid transparent;border-bottom:10px solid transparent;border-left:10px solid transparent;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id64079_90a7c8-db alignfull has-toluna-white-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column64079_dc524e-5f > .kt-inside-inner-col{padding-left:0px;}.toluna-column64079_dc524e-5f > .kt-inside-inner-col,.toluna-column64079_dc524e-5f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64079_dc524e-5f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64079_dc524e-5f > .kt-inside-inner-col{flex-direction:column;}.toluna-column64079_dc524e-5f > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64079_dc524e-5f > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64079_dc524e-5f{position:relative;}.toluna-column64079_dc524e-5f, .kt-inside-inner-col > .toluna-column64079_dc524e-5f:not(.specificity){margin-left:0px;}@media all and (max-width: 1024px){.toluna-column64079_dc524e-5f > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64079_dc524e-5f > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64079_dc524e-5f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading64079_4c66a5-47, .wp-block-toluna-advancedheading.kt-adv-heading64079_4c66a5-47[data-kb-block=\"kb-adv-heading64079_4c66a5-47\"]{padding-left:0px;margin-bottom:0px;font-size:var(--global-kb-font-size-xl, 2rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64079_4c66a5-47 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64079_4c66a5-47[data-kb-block=\"kb-adv-heading64079_4c66a5-47\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading64079_4c66a5-47 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading64079_4c66a5-47\">A new era of advertising research<\/h3>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64079_59b3be-67, .wp-block-toluna-advancedheading.kt-adv-heading64079_59b3be-67[data-kb-block=\"kb-adv-heading64079_59b3be-67\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64079_59b3be-67 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64079_59b3be-67[data-kb-block=\"kb-adv-heading64079_59b3be-67\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-toluna-advancedheading.kt-adv-heading64079_59b3be-67[data-kb-block=\"kb-adv-heading64079_59b3be-67\"] a, .kt-adv-heading-link64079_59b3be-67, .kt-adv-heading-link64079_59b3be-67 .kt-adv-heading64079_59b3be-67[data-kb-block=\"kb-adv-heading64079_59b3be-67\"]{color:#007EE2;}<\/style>\n<p class=\"kt-adv-heading64079_59b3be-67 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading64079_59b3be-67\">This whitepaper shows how <a href=\"https:\/\/tolunacorporate.com\/our-solutions\/creative-and-campaigns\/creative-pretest-instant\/\" data-type=\"page\" data-id=\"58892\">Creative Pre-test Instant<\/a>, powered by Synthetic Personas, goes beyond predicting scores:<\/p>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items64079_35b6f7-9c:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items64079_35b6f7-9c ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items64079_35b6f7-9c ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items64079_35b6f7-9c .kb-svg-icon-wrap{color:#ED0A8D;}.wp-block-toluna-iconlist.kt-svg-icon-list-items64079_35b6f7-9c ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items64079_35b6f7-9c ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items64079_35b6f7-9c ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:#000000;color:#000000;}.kt-svg-icon-list-items64079_35b6f7-9c ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items64079_35b6f7-9c kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-64079_5e3dd4-5e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Evaluates ads with human-like reasoning<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-64079_9c08b4-1f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Identifies what truly drives attention, memory, and impact<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-64079_8de18c-74\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Works across formats, markets, and creative styles&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-64079_01cf86-d0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Delivers results&nbsp;at speed and scale<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kb-row-layout-id64079_fc61fe-43 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id64079_fc61fe-43 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id64079_fc61fe-43 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(65% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(35% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id64079_fc61fe-43{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;overflow:clip;isolation:isolate;}.kb-row-layout-id64079_fc61fe-43 > .kt-row-layout-overlay{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kb-row-layout-id64079_fc61fe-43 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id64079_fc61fe-43 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id64079_fc61fe-43 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id64079_fc61fe-43 alignfull has-primary-blue-current-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column64079_735781-75 > .kt-inside-inner-col{display:flex;}.toluna-column64079_735781-75 > .kt-inside-inner-col,.toluna-column64079_735781-75 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64079_735781-75 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64079_735781-75 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column64079_735781-75 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column64079_735781-75{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column64079_735781-75{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column64079_735781-75 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column64079_735781-75 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64079_735781-75{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column64079_735781-75{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column64079_735781-75{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column64079_735781-75 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column64079_735781-75 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column64079_735781-75{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column64079_735781-75{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column64079_735781-75 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column64079_735781-75 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64079_735781-75\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading64079_19bd99-4e, .wp-block-toluna-advancedheading.kt-adv-heading64079_19bd99-4e[data-kb-block=\"kb-adv-heading64079_19bd99-4e\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64079_19bd99-4e mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64079_19bd99-4e[data-kb-block=\"kb-adv-heading64079_19bd99-4e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading64079_19bd99-4e wp-block-toluna-advancedheading has-toluna-white-color has-text-color\" data-kb-block=\"kb-adv-heading64079_19bd99-4e\">Unlock the future of creative testing and discover how to make smarter, faster, more impactful advertising decisions.&nbsp;<\/h5>\n<\/div><\/div>\n\n\n<style>.toluna-column64079_712fa1-5f > .kt-inside-inner-col,.toluna-column64079_712fa1-5f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64079_712fa1-5f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64079_712fa1-5f > .kt-inside-inner-col{flex-direction:column;}.toluna-column64079_712fa1-5f > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64079_712fa1-5f > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64079_712fa1-5f{position:relative;}@media all and (max-width: 1024px){.toluna-column64079_712fa1-5f > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64079_712fa1-5f > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64079_712fa1-5f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedbtn.kb-btns64079_95b549-c6{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns64079_95b549-c6 .kt-button{font-weight:normal;font-style:normal;}.kt-btns64079_95b549-c6 .kt-btn-wrap-0{margin-right:5px;}.wp-block-toluna-advancedbtn.kt-btns64079_95b549-c6 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-toluna-advancedbtn.kt-btns64079_95b549-c6 .kt-btn-wrap-0 .kt-button:hover, .wp-block-toluna-advancedbtn.kt-btns64079_95b549-c6 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-toluna-advancedbtn.kt-btns64079_95b549-c6 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-toluna-advancedbtn.kt-btns64079_95b549-c6 .kt-btn-wrap-0 .kt-button:hover, .wp-block-toluna-advancedbtn.kt-btns64079_95b549-c6 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-toluna-advancedbtn kb-buttons-wrap kb-btns64079_95b549-c6\"><style>ul.menu .wp-block-toluna-advancedbtn .kb-btn64079_7360dc-25.kb-button{width:initial;}.wp-block-toluna-advancedbtn .kb-btn64079_7360dc-25.kb-button{color:#ffffff;background:#ED0A8D;}.wp-block-toluna-advancedbtn .kb-btn64079_7360dc-25.kb-button:hover, .wp-block-toluna-advancedbtn .kb-btn64079_7360dc-25.kb-button:focus{color:#ffffff;background:#007EE2;border-top:1px solid #ffffff;border-right:1px solid #ffffff;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;}@media all and (max-width: 1024px){.wp-block-toluna-advancedbtn .kb-btn64079_7360dc-25.kb-button:hover, .wp-block-toluna-advancedbtn .kb-btn64079_7360dc-25.kb-button:focus{border-top:1px solid #ffffff;border-right:1px solid #ffffff;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;}}@media all and (max-width: 1024px){.kb-btn64079_7360dc-25.kb-button .kb-svg-icon-wrap{display:block;}}@media all and (max-width: 767px){.wp-block-toluna-advancedbtn .kb-btn64079_7360dc-25.kb-button:hover, .wp-block-toluna-advancedbtn .kb-btn64079_7360dc-25.kb-button:focus{border-top:1px solid #ffffff;border-right:1px solid #ffffff;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;}}<\/style><a class=\"kb-button kt-button button kb-btn64079_7360dc-25 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-true kt-btn-type-default wp-block-toluna-singlebtn\" href=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/Creative-Effective-at-AI-Speed-whitepaper_20261027.pdf\" download=\"\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-btn-icon-side-left\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-btn-inner-text\"><strong>Download the whitepaper to dive in<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64079_eea5a6-fa, .wp-block-toluna-advancedheading.kt-adv-heading64079_eea5a6-fa[data-kb-block=\"kb-adv-heading64079_eea5a6-fa\"]{padding-left:0px;margin-bottom:0px;font-size:var(--global-kb-font-size-xl, 2rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64079_eea5a6-fa mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64079_eea5a6-fa[data-kb-block=\"kb-adv-heading64079_eea5a6-fa\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading64079_eea5a6-fa wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading64079_eea5a6-fa\">The bottom line<\/h3>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64079_163f05-0a, .wp-block-toluna-advancedheading.kt-adv-heading64079_163f05-0a[data-kb-block=\"kb-adv-heading64079_163f05-0a\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64079_163f05-0a mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64079_163f05-0a[data-kb-block=\"kb-adv-heading64079_163f05-0a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading64079_163f05-0a wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading64079_163f05-0a\">Great advertising doesn\u2019t follow one formula\u2014but it does follow human truth.<br>Synthetic Personas capture those truths, helping you create better, more effective ads\u2014faster than ever before.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id64079_179ce4-eb > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id64079_179ce4-eb > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id64079_179ce4-eb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id64079_179ce4-eb > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id64079_179ce4-eb > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id64079_179ce4-eb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id64079_179ce4-eb alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column64079_f0b853-ae > .kt-inside-inner-col,.toluna-column64079_f0b853-ae > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64079_f0b853-ae > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64079_f0b853-ae > .kt-inside-inner-col{flex-direction:column;}.toluna-column64079_f0b853-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64079_f0b853-ae > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64079_f0b853-ae{position:relative;}@media all and (max-width: 1024px){.toluna-column64079_f0b853-ae > .kt-inside-inner-col{flex-direction:column;}}@media all and 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767px){.toluna-column64079_3ca91c-0b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64079_3ca91c-0b\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>What&nbsp;synthetic&nbsp;personas&nbsp;teach&nbsp;us&nbsp;about&nbsp;great&nbsp;advertising&nbsp; How do you know if your advertising will truly work? In<\/p>\n","protected":false},"author":11,"featured_media":68131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"_toluna_use_new_nav":false,"footnotes":""},"categories":[51],"tags":[442,512,541,540,510,443],"class_list":["post-64079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whitepaper","tag-ai-ad-testing","tag-ai-in-insights","tag-ai-inisghts","tag-creative-pre-test","tag-synthetic-data","tag-synthetic-personas","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/posts\/64079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/comments?post=64079"}],"version-history":[{"count":5,"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/posts\/64079\/revisions"}],"predecessor-version":[{"id":241876,"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/posts\/64079\/revisions\/241876"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/media\/68131"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/media?parent=64079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/categories?post=64079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/de\/wp-json\/wp\/v2\/tags?post=64079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}