{"id":65534,"date":"2026-08-11T08:04:00","date_gmt":"2026-08-11T06:04:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=65534"},"modified":"2026-08-05T16:40:03","modified_gmt":"2026-08-05T14:40:03","slug":"geo-ai-visability-and-the-machine-readable-brands","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/de\/geo-ai-visability-and-the-machine-readable-brands\/","title":{"rendered":"GEO, AI visibility and the machine-readable brands"},"content":{"rendered":"<style>.kb-row-layout-id65534_d44c42-a1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id65534_d44c42-a1 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id65534_d44c42-a1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id65534_d44c42-a1 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id65534_d44c42-a1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id65534_d44c42-a1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id65534_d44c42-a1 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column65534_243b47-04 > .kt-inside-inner-col,.toluna-column65534_243b47-04 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_243b47-04 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_243b47-04 > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_243b47-04 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_243b47-04 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_243b47-04{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_243b47-04 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_243b47-04 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_243b47-04\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id65534_ff10f5-ad > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id65534_ff10f5-ad > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id65534_ff10f5-ad > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id65534_ff10f5-ad > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id65534_ff10f5-ad > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id65534_ff10f5-ad > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id65534_ff10f5-ad alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column65534_0dcd35-f7 > .kt-inside-inner-col,.toluna-column65534_0dcd35-f7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_0dcd35-f7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_0dcd35-f7 > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_0dcd35-f7 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_0dcd35-f7 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_0dcd35-f7{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_0dcd35-f7 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_0dcd35-f7 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_0dcd35-f7\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading65534_865983-a4, .wp-block-toluna-advancedheading.kt-adv-heading65534_865983-a4[data-kb-block=\"kb-adv-heading65534_865983-a4\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading65534_865983-a4 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading65534_865983-a4[data-kb-block=\"kb-adv-heading65534_865983-a4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading65534_865983-a4 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading65534_865983-a4\"><strong>Introduction<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-639382d0e7f55f0b5f758d4bc58a1327 wp-block-paragraph\">The next battle for brand visibility will not only be fought on shelves, search pages, or social feeds. It will be fought inside AI-generated answers, where brands are shortlisted, compared, cited or ignored before a consumer ever reaches a website. For marketers, this raises a pressing question: is your brand easy for machines to find, understand and recommend?&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-2417a99121e40bbea129bcd23d02e0fa wp-block-paragraph\">As generative AI systems increasingly mediate discovery, comparison and recommendation journeys, brands face a new operational challenge. They must become machine-readable across retrieval, citation and recommendation environments. This creates practical implications for brand infrastructure, content strategy, reputation management, and measurement systems.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column65534_c1c361-ff > .kt-inside-inner-col{display:flex;}.toluna-column65534_c1c361-ff > .kt-inside-inner-col,.toluna-column65534_c1c361-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_c1c361-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_c1c361-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.toluna-column65534_c1c361-ff > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column65534_c1c361-ff > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column65534_c1c361-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column65534_c1c361-ff{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_c1c361-ff{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_c1c361-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column65534_c1c361-ff > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_c1c361-ff{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column65534_c1c361-ff{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_c1c361-ff{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_c1c361-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column65534_c1c361-ff > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column65534_c1c361-ff{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_c1c361-ff{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_c1c361-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column65534_c1c361-ff > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_c1c361-ff\"><div class=\"kt-inside-inner-col\"><style>.kb-image65534_53a815-b7.kb-image-is-ratio-size, .kb-image65534_53a815-b7 .kb-image-is-ratio-size{max-width:413px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image65534_53a815-b7.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image65534_53a815-b7 .kb-image-is-ratio-size{align-self:unset;}.kb-image65534_53a815-b7{max-width:413px;}.image-is-svg.kb-image65534_53a815-b7{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image65534_53a815-b7 img{width:100%;}.kb-image65534_53a815-b7 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image65534_53a815-b7 size-large kb-image-max-width-set\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"895\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/08\/Group-39587-1024x895.png\" alt=\"\" class=\"kb-img wp-image-65538\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/08\/Group-39587-1024x895.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/08\/Group-39587-300x262.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/08\/Group-39587-768x671.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/08\/Group-39587-1536x1343.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/08\/Group-39587-2048x1790.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id65534_7fcff8-eb > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id65534_7fcff8-eb > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id65534_7fcff8-eb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id65534_7fcff8-eb > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id65534_7fcff8-eb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id65534_7fcff8-eb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id65534_7fcff8-eb alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column65534_9ccda0-91 > .kt-inside-inner-col,.toluna-column65534_9ccda0-91 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_9ccda0-91 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_9ccda0-91 > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_9ccda0-91 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_9ccda0-91 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_9ccda0-91{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_9ccda0-91 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_9ccda0-91 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_9ccda0-91\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading65534_ee2ae0-a9, .wp-block-toluna-advancedheading.kt-adv-heading65534_ee2ae0-a9[data-kb-block=\"kb-adv-heading65534_ee2ae0-a9\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading65534_ee2ae0-a9 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading65534_ee2ae0-a9[data-kb-block=\"kb-adv-heading65534_ee2ae0-a9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading65534_ee2ae0-a9 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading65534_ee2ae0-a9\"><strong>AI availability and discoverability<\/strong><\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-cdd66c0decd938e5598537d15a9e3e05 wp-block-paragraph\">AI availability is broader than SEO. It includes whether the brand is present in the sources that AI systems trust, whether its information is structured, whether it is consistently described across the open web, and whether it can be confidently associated with particular category entry points.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-734f3e7cf14d9e58005b6078489c0087 wp-block-paragraph\">AI tools are not only drawing from historical training data, but many also now retrieve live information from the web. This means brands are not only competing inside model memory, but they are also competing inside the live information environment.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id65534_3ced02-a7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id65534_3ced02-a7 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id65534_3ced02-a7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id65534_3ced02-a7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id65534_3ced02-a7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id65534_3ced02-a7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id65534_3ced02-a7 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column65534_2898b2-26 > .kt-inside-inner-col,.toluna-column65534_2898b2-26 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_2898b2-26 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_2898b2-26 > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_2898b2-26 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_2898b2-26 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_2898b2-26{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_2898b2-26 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_2898b2-26 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_2898b2-26\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading65534_ceadd6-c7, .wp-block-toluna-advancedheading.kt-adv-heading65534_ceadd6-c7[data-kb-block=\"kb-adv-heading65534_ceadd6-c7\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading65534_ceadd6-c7 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading65534_ceadd6-c7[data-kb-block=\"kb-adv-heading65534_ceadd6-c7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading65534_ceadd6-c7 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading65534_ceadd6-c7\"><strong>GEO, FAQs and the source layer<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-b3244bfd863fa4318308ce74874bf68d wp-block-paragraph\">A strong FAQ is not merely a customer-service asset; it may become a key AI source. If AI systems retrieve concise, structured answers from brand-owned pages, then FAQs, comparison pages, product explainers and policy pages become part of the brand\u2019s machine-facing identity. However, owned content alone is insufficient. LLMs often look for corroboration. A brand\u2019s own website tells the AI what the brand says about itself. Reviews, media, expert sources, marketplaces, and customer forums tell the AI whether others appear to agree.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id65534_3f6fc0-6f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id65534_3f6fc0-6f > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id65534_3f6fc0-6f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id65534_3f6fc0-6f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id65534_3f6fc0-6f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id65534_3f6fc0-6f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id65534_3f6fc0-6f alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column65534_d5fbc0-c2 > .kt-inside-inner-col,.toluna-column65534_d5fbc0-c2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_d5fbc0-c2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_d5fbc0-c2 > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_d5fbc0-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_d5fbc0-c2 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_d5fbc0-c2{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_d5fbc0-c2 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_d5fbc0-c2 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_d5fbc0-c2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading65534_d7f5f0-68, .wp-block-toluna-advancedheading.kt-adv-heading65534_d7f5f0-68[data-kb-block=\"kb-adv-heading65534_d7f5f0-68\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading65534_d7f5f0-68 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading65534_d7f5f0-68[data-kb-block=\"kb-adv-heading65534_d7f5f0-68\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading65534_d7f5f0-68 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading65534_d7f5f0-68\"><strong>The three-layer model of AI brand evidence<\/strong>&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id65534_3180ea-7d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id65534_3180ea-7d > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id65534_3180ea-7d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id65534_3180ea-7d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id65534_3180ea-7d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id65534_3180ea-7d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id65534_3180ea-7d alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column65534_7a31d8-d8 > .kt-inside-inner-col,.toluna-column65534_7a31d8-d8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_7a31d8-d8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_7a31d8-d8 > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_7a31d8-d8 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_7a31d8-d8 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_7a31d8-d8{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_7a31d8-d8 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_7a31d8-d8 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_7a31d8-d8\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-table is-style-regular\"><table class=\"has-toluna-black-color has-text-color has-link-color\"><thead><tr><th>Layer<\/th><th>Role<\/th><th>Brand risk<\/th><\/tr><\/thead><tbody><tr><td>1. Owned evidence&nbsp;<\/td><td>Brand website, FAQs, product pages, help centers, transcripts, claims&nbsp;<\/td><td>Too promotional, incomplete, hard to parse&nbsp;<\/td><\/tr><tr><td>2. Earned evidence&nbsp;<\/td><td>News, reviews, expert commentary, comparison sites, awards, forums&nbsp;<\/td><td>Negative sentiment, outdated information, inconsistent claims&nbsp;<\/td><\/tr><tr><td>3. Operational evidence&nbsp;<\/td><td>Availability, pricing, service quality, complaints, delivery, returns, loyalty, resolution&nbsp;<\/td><td>Brand promise contradicted by customer experience&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id65534_46a50b-72 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id65534_46a50b-72 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id65534_46a50b-72 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id65534_46a50b-72 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id65534_46a50b-72 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id65534_46a50b-72 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id65534_46a50b-72 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column65534_cb11e2-71 > .kt-inside-inner-col,.toluna-column65534_cb11e2-71 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_cb11e2-71 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_cb11e2-71 > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_cb11e2-71 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_cb11e2-71 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_cb11e2-71{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_cb11e2-71 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_cb11e2-71 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_cb11e2-71\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading65534_7779ac-dd, .wp-block-toluna-advancedheading.kt-adv-heading65534_7779ac-dd[data-kb-block=\"kb-adv-heading65534_7779ac-dd\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading65534_7779ac-dd mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading65534_7779ac-dd[data-kb-block=\"kb-adv-heading65534_7779ac-dd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading65534_7779ac-dd wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading65534_7779ac-dd\"><strong>Paid AI visibility complicates the picture<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-b3615a89caccd8d812bbaf7a6edd79d7 wp-block-paragraph\">AI-mediated discovery is not going to remain a purely organic environment. This matters because brand visibility in AI environments will probably develop across three layers:&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id65534_2cb127-c0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id65534_2cb127-c0 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id65534_2cb127-c0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);}.kb-row-layout-id65534_2cb127-c0 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id65534_2cb127-c0 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id65534_2cb127-c0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id65534_2cb127-c0 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id65534_2cb127-c0 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id65534_2cb127-c0 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id65534_2cb127-c0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id65534_2cb127-c0 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column65534_e374f0-34 > .kt-inside-inner-col{display:flex;}.toluna-column65534_e374f0-34 > .kt-inside-inner-col{padding-top:0px;padding-bottom:0px;}.toluna-column65534_e374f0-34 > .kt-inside-inner-col,.toluna-column65534_e374f0-34 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_e374f0-34 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_e374f0-34 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.toluna-column65534_e374f0-34 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column65534_e374f0-34 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column65534_e374f0-34 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column65534_e374f0-34{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_e374f0-34{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_e374f0-34 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column65534_e374f0-34 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_e374f0-34{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column65534_e374f0-34{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_e374f0-34{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_e374f0-34 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column65534_e374f0-34 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column65534_e374f0-34{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_e374f0-34{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_e374f0-34 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column65534_e374f0-34 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_e374f0-34\"><div class=\"kt-inside-inner-col\"><style>.kb-image65534_58721f-97 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image65534_58721f-97 size-large image-is-svg\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"82\" height=\"82\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/08\/Group-39233.svg\" alt=\"\" class=\"kb-img wp-image-65536\"\/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading65534_8073e8-90, .wp-block-toluna-advancedheading.kt-adv-heading65534_8073e8-90[data-kb-block=\"kb-adv-heading65534_8073e8-90\"]{padding-top:0px;padding-bottom:0px;margin-top:0px;text-align:center;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading65534_8073e8-90 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading65534_8073e8-90[data-kb-block=\"kb-adv-heading65534_8073e8-90\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading65534_8073e8-90 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading65534_8073e8-90\">Generated visibility &#8211; the brand appears in the AI answer&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column65534_586bac-7d > .kt-inside-inner-col{display:flex;}.toluna-column65534_586bac-7d > .kt-inside-inner-col{padding-top:0px;padding-bottom:0px;}.toluna-column65534_586bac-7d > .kt-inside-inner-col,.toluna-column65534_586bac-7d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_586bac-7d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_586bac-7d > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.toluna-column65534_586bac-7d > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column65534_586bac-7d > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column65534_586bac-7d > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column65534_586bac-7d{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_586bac-7d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_586bac-7d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column65534_586bac-7d > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_586bac-7d{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column65534_586bac-7d{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_586bac-7d{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_586bac-7d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column65534_586bac-7d > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column65534_586bac-7d{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_586bac-7d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_586bac-7d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column65534_586bac-7d > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_586bac-7d\"><div class=\"kt-inside-inner-col\"><style>.kb-image65534_417781-6c .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image65534_417781-6c image-is-svg\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"82\" height=\"82\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/08\/Group-39234.svg\" alt=\"\" class=\"kb-img wp-image-65537\"\/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading65534_c0af2b-38, .wp-block-toluna-advancedheading.kt-adv-heading65534_c0af2b-38[data-kb-block=\"kb-adv-heading65534_c0af2b-38\"]{padding-top:0px;padding-bottom:0px;margin-top:0px;text-align:center;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading65534_c0af2b-38 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading65534_c0af2b-38[data-kb-block=\"kb-adv-heading65534_c0af2b-38\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading65534_c0af2b-38 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading65534_c0af2b-38\">Cited visibility &#8211; the brand, or a source discussing the brand, is linked or referenced&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column65534_87277f-bf > .kt-inside-inner-col{display:flex;}.toluna-column65534_87277f-bf > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:0px;}.toluna-column65534_87277f-bf > .kt-inside-inner-col,.toluna-column65534_87277f-bf > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_87277f-bf > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_87277f-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.toluna-column65534_87277f-bf > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column65534_87277f-bf > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column65534_87277f-bf > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column65534_87277f-bf{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_87277f-bf{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_87277f-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column65534_87277f-bf > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_87277f-bf{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column65534_87277f-bf{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_87277f-bf{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_87277f-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column65534_87277f-bf > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column65534_87277f-bf{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_87277f-bf{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_87277f-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column65534_87277f-bf > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_87277f-bf\"><div class=\"kt-inside-inner-col\"><style>.kb-image65534_c3b874-2e .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image65534_c3b874-2e image-is-svg\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"82\" height=\"82\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/08\/Group-392343.svg\" alt=\"\" class=\"kb-img wp-image-65541\"\/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading65534_c52f89-e3, .wp-block-toluna-advancedheading.kt-adv-heading65534_c52f89-e3[data-kb-block=\"kb-adv-heading65534_c52f89-e3\"]{padding-top:0px;padding-bottom:0px;margin-top:0px;text-align:center;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading65534_c52f89-e3 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading65534_c52f89-e3[data-kb-block=\"kb-adv-heading65534_c52f89-e3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading65534_c52f89-e3 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading65534_c52f89-e3\">Paid visibility &#8211; the brand appears through sponsored placements around or within AI-mediated journeys&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id65534_2781d4-6f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id65534_2781d4-6f > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id65534_2781d4-6f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id65534_2781d4-6f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id65534_2781d4-6f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id65534_2781d4-6f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id65534_2781d4-6f alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column65534_a81430-44 > .kt-inside-inner-col,.toluna-column65534_a81430-44 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_a81430-44 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_a81430-44 > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_a81430-44 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_a81430-44 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_a81430-44{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_a81430-44 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_a81430-44 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_a81430-44\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading65534_3aaddf-71, .wp-block-toluna-advancedheading.kt-adv-heading65534_3aaddf-71[data-kb-block=\"kb-adv-heading65534_3aaddf-71\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading65534_3aaddf-71 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading65534_3aaddf-71[data-kb-block=\"kb-adv-heading65534_3aaddf-71\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading65534_3aaddf-71 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading65534_3aaddf-71\">These layers should not be collapsed into one metric. Being recommended by an AI answer is different from being cited as evidence. Being advertised next to an answer is different from being organically endorsed. Each may produce different levels of trust, persuasion, and skepticism. For research leaders, this is an immediate measurement issue.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id65534_0785f5-ed > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id65534_0785f5-ed > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id65534_0785f5-ed > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id65534_0785f5-ed > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id65534_0785f5-ed > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id65534_0785f5-ed > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id65534_0785f5-ed alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column65534_b84988-86 > .kt-inside-inner-col,.toluna-column65534_b84988-86 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_b84988-86 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_b84988-86 > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_b84988-86 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_b84988-86 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_b84988-86{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_b84988-86 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_b84988-86 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_b84988-86\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading65534_42056f-15, .wp-block-toluna-advancedheading.kt-adv-heading65534_42056f-15[data-kb-block=\"kb-adv-heading65534_42056f-15\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading65534_42056f-15 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading65534_42056f-15[data-kb-block=\"kb-adv-heading65534_42056f-15\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading65534_42056f-15 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading65534_42056f-15\"><strong>What this means for Insight teams and agency partners<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-25b415e65dc1fe270e9ab1ba6b91edc0 wp-block-paragraph\">The research function should help stakeholders understand how AI systems reconstruct their brand. That means moving beyond conventional tracking and adding a new layer of AI-mediated brand intelligence.<\/p>\n\n\n<style>.kb-row-layout-id65534_f06237-9b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id65534_f06237-9b > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id65534_f06237-9b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-sm, 1rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:0px;}.kb-row-layout-id65534_f06237-9b > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id65534_f06237-9b > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id65534_f06237-9b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id65534_f06237-9b > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id65534_f06237-9b > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id65534_f06237-9b > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id65534_f06237-9b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id65534_f06237-9b alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column65534_6092ff-45 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.toluna-column65534_6092ff-45 > .kt-inside-inner-col,.toluna-column65534_6092ff-45 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_6092ff-45 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_6092ff-45 > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_6092ff-45 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_6092ff-45 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_6092ff-45{position:relative;}.toluna-column65534_6092ff-45, .kt-inside-inner-col > .toluna-column65534_6092ff-45:not(.specificity){margin-top:0px;margin-right:0px;margin-bottom:0px;}@media all and (max-width: 1024px){.toluna-column65534_6092ff-45 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_6092ff-45 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_6092ff-45\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box65534_1da28d-45 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box65534_1da28d-45 .kt-blocks-info-box-link-wrap{border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#ffffff;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box65534_1da28d-45 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box65534_1da28d-45 .kt-info-svg-icon-flip, .kt-info-box65534_1da28d-45 .kt-blocks-info-box-number{font-size:18px;}.kt-info-box65534_1da28d-45 .kt-blocks-info-box-number{font-weight:bold;}.kt-info-box65534_1da28d-45 .kt-blocks-info-box-media{color:#F7F7FB;background:#007EE2;border-color:#444444;border-radius:200px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;margin-top:10px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box65534_1da28d-45 .kt-blocks-info-box-media .toluna-info-box-image-intrisic img{border-radius:200px;}.kt-info-box65534_1da28d-45 .kt-infobox-textcontent h5.kt-blocks-info-box-title{line-height:25px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:5px;margin-left:0px;}.kt-info-box65534_1da28d-45 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.wp-block-toluna-infobox.kt-info-box65534_1da28d-45 .kt-blocks-info-box-text{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box65534_1da28d-45 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box65534_1da28d-45\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">1<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>Visibility questions<\/strong>&nbsp;<\/h5><p class=\"kt-blocks-info-box-text\">Which brands appear across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews for core category prompts?&nbsp;<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column65534_b12e49-91 > .kt-inside-inner-col,.toluna-column65534_b12e49-91 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_b12e49-91 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_b12e49-91 > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_b12e49-91 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_b12e49-91 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_b12e49-91{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_b12e49-91 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_b12e49-91 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_b12e49-91\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box65534_efe19e-6a .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box65534_efe19e-6a .kt-blocks-info-box-link-wrap{border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#ffffff;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box65534_efe19e-6a .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box65534_efe19e-6a .kt-info-svg-icon-flip, .kt-info-box65534_efe19e-6a .kt-blocks-info-box-number{font-size:18px;}.kt-info-box65534_efe19e-6a .kt-blocks-info-box-number{font-weight:bold;}.kt-info-box65534_efe19e-6a .kt-blocks-info-box-media{color:#F7F7FB;background:#007EE2;border-color:#444444;border-radius:200px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;margin-top:10px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box65534_efe19e-6a .kt-blocks-info-box-media .toluna-info-box-image-intrisic img{border-radius:200px;}.kt-info-box65534_efe19e-6a .kt-infobox-textcontent h5.kt-blocks-info-box-title{line-height:25px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:5px;margin-left:0px;}.kt-info-box65534_efe19e-6a .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.wp-block-toluna-infobox.kt-info-box65534_efe19e-6a .kt-blocks-info-box-text{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box65534_efe19e-6a .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box65534_efe19e-6a\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">2<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>Prompt-entry questions<\/strong>&nbsp;<\/h5><p class=\"kt-blocks-info-box-text\">Which category entry points trigger the brand?&nbsp;<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column65534_d74fef-db > .kt-inside-inner-col,.toluna-column65534_d74fef-db > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_d74fef-db > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_d74fef-db > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_d74fef-db > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_d74fef-db > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_d74fef-db{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_d74fef-db > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_d74fef-db > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_d74fef-db\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box65534_b76ea5-8b .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box65534_b76ea5-8b .kt-blocks-info-box-link-wrap{border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#ffffff;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box65534_b76ea5-8b .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box65534_b76ea5-8b .kt-info-svg-icon-flip, .kt-info-box65534_b76ea5-8b .kt-blocks-info-box-number{font-size:18px;}.kt-info-box65534_b76ea5-8b .kt-blocks-info-box-number{font-weight:bold;}.kt-info-box65534_b76ea5-8b .kt-blocks-info-box-media{color:#F7F7FB;background:#007EE2;border-color:#444444;border-radius:200px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;margin-top:10px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box65534_b76ea5-8b .kt-blocks-info-box-media .toluna-info-box-image-intrisic img{border-radius:200px;}.kt-info-box65534_b76ea5-8b .kt-infobox-textcontent h5.kt-blocks-info-box-title{line-height:25px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:5px;margin-left:0px;}.kt-info-box65534_b76ea5-8b .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.wp-block-toluna-infobox.kt-info-box65534_b76ea5-8b .kt-blocks-info-box-text{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box65534_b76ea5-8b .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box65534_b76ea5-8b\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">3<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>Source questions<\/strong>&nbsp;<\/h5><p class=\"kt-blocks-info-box-text\">Which sources shape the answer: owned pages, FAQs, reviews, forums, media, expert sites, marketplaces, Wikipedia, YouTube, Reddit or ads?&nbsp;<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column65534_52ca09-a7 > .kt-inside-inner-col,.toluna-column65534_52ca09-a7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_52ca09-a7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_52ca09-a7 > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_52ca09-a7 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_52ca09-a7 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_52ca09-a7{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_52ca09-a7 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_52ca09-a7 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_52ca09-a7\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box65534_3804d2-a5 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box65534_3804d2-a5 .kt-blocks-info-box-link-wrap{border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#ffffff;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box65534_3804d2-a5 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box65534_3804d2-a5 .kt-info-svg-icon-flip, .kt-info-box65534_3804d2-a5 .kt-blocks-info-box-number{font-size:18px;}.kt-info-box65534_3804d2-a5 .kt-blocks-info-box-number{font-weight:bold;}.kt-info-box65534_3804d2-a5 .kt-blocks-info-box-media{color:#F7F7FB;background:#007EE2;border-color:#444444;border-radius:200px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;margin-top:10px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box65534_3804d2-a5 .kt-blocks-info-box-media .toluna-info-box-image-intrisic img{border-radius:200px;}.kt-info-box65534_3804d2-a5 .kt-infobox-textcontent h5.kt-blocks-info-box-title{line-height:25px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:5px;margin-left:0px;}.kt-info-box65534_3804d2-a5 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.wp-block-toluna-infobox.kt-info-box65534_3804d2-a5 .kt-blocks-info-box-text{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box65534_3804d2-a5 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box65534_3804d2-a5\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">4<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>Perception questions<\/strong>&nbsp;<\/h5><p class=\"kt-blocks-info-box-text\">After exposure to an AI answer, how do trust, quality, relevance, emotional fit and purchase intention shift?&nbsp;<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column65534_6951c7-53 > .kt-inside-inner-col,.toluna-column65534_6951c7-53 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_6951c7-53 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_6951c7-53 > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_6951c7-53 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_6951c7-53 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_6951c7-53{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_6951c7-53 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_6951c7-53 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_6951c7-53\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box65534_776aa5-a8 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box65534_776aa5-a8 .kt-blocks-info-box-link-wrap{border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#ffffff;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box65534_776aa5-a8 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box65534_776aa5-a8 .kt-info-svg-icon-flip, .kt-info-box65534_776aa5-a8 .kt-blocks-info-box-number{font-size:18px;}.kt-info-box65534_776aa5-a8 .kt-blocks-info-box-number{font-weight:bold;}.kt-info-box65534_776aa5-a8 .kt-blocks-info-box-media{color:#F7F7FB;background:#007EE2;border-color:#444444;border-radius:200px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;margin-top:10px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box65534_776aa5-a8 .kt-blocks-info-box-media .toluna-info-box-image-intrisic img{border-radius:200px;}.kt-info-box65534_776aa5-a8 .kt-infobox-textcontent h5.kt-blocks-info-box-title{line-height:25px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:5px;margin-left:0px;}.kt-info-box65534_776aa5-a8 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.wp-block-toluna-infobox.kt-info-box65534_776aa5-a8 .kt-blocks-info-box-text{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box65534_776aa5-a8 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box65534_776aa5-a8\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">5<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>Competitive questions<\/strong>\u00a0<\/h5><p class=\"kt-blocks-info-box-text\">Which competitors are being surfaced instead, and why? Are they winning because of brand equity, better source architecture, clearer category associations, stronger reviews, or better third-party validation?\u00a0<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column65534_cf881b-ff > .kt-inside-inner-col,.toluna-column65534_cf881b-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_cf881b-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_cf881b-ff > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_cf881b-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_cf881b-ff > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_cf881b-ff{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_cf881b-ff > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_cf881b-ff > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_cf881b-ff\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box65534_5aac06-4f .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box65534_5aac06-4f .kt-blocks-info-box-link-wrap{border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#ffffff;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box65534_5aac06-4f .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box65534_5aac06-4f .kt-info-svg-icon-flip, .kt-info-box65534_5aac06-4f .kt-blocks-info-box-number{font-size:18px;}.kt-info-box65534_5aac06-4f .kt-blocks-info-box-number{font-weight:bold;}.kt-info-box65534_5aac06-4f .kt-blocks-info-box-media{color:#F7F7FB;background:#007EE2;border-color:#444444;border-radius:200px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;margin-top:10px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box65534_5aac06-4f .kt-blocks-info-box-media .toluna-info-box-image-intrisic img{border-radius:200px;}.kt-info-box65534_5aac06-4f .kt-infobox-textcontent h5.kt-blocks-info-box-title{line-height:25px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:5px;margin-left:0px;}.kt-info-box65534_5aac06-4f .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.wp-block-toluna-infobox.kt-info-box65534_5aac06-4f .kt-blocks-info-box-text{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box65534_5aac06-4f .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box65534_5aac06-4f\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">6<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>Intervention questions<\/strong>\u00a0<\/h5><p class=\"kt-blocks-info-box-text\">If the brand improves FAQs, adds transcripts, structures product data, publishes comparison content or strengthens earned media, does AI visibility improve over time?\u00a0<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id65534_b397af-51 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id65534_b397af-51 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id65534_b397af-51 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id65534_b397af-51 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id65534_b397af-51 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id65534_b397af-51 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id65534_b397af-51 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column65534_d42523-c1 > .kt-inside-inner-col,.toluna-column65534_d42523-c1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_d42523-c1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_d42523-c1 > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_d42523-c1 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_d42523-c1 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_d42523-c1{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_d42523-c1 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_d42523-c1 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_d42523-c1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading65534_86b2c3-7b, .wp-block-toluna-advancedheading.kt-adv-heading65534_86b2c3-7b[data-kb-block=\"kb-adv-heading65534_86b2c3-7b\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading65534_86b2c3-7b mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading65534_86b2c3-7b[data-kb-block=\"kb-adv-heading65534_86b2c3-7b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading65534_86b2c3-7b wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading65534_86b2c3-7b\">We believe brands need more than GEO dashboards.&nbsp; They also need to understand the relationship between brand equity, source architecture, and AI-mediated perception.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id65534_c25dbf-4a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id65534_c25dbf-4a > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id65534_c25dbf-4a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id65534_c25dbf-4a > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id65534_c25dbf-4a a{color:#ED0A8D;}@media all and (max-width: 1024px){.kb-row-layout-id65534_c25dbf-4a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id65534_c25dbf-4a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id65534_c25dbf-4a alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column65534_daa0f4-14 > .kt-inside-inner-col,.toluna-column65534_daa0f4-14 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_daa0f4-14 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_daa0f4-14 > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_daa0f4-14 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_daa0f4-14 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_daa0f4-14{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_daa0f4-14 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_daa0f4-14 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_daa0f4-14\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading65534_767f43-d4, .wp-block-toluna-advancedheading.kt-adv-heading65534_767f43-d4[data-kb-block=\"kb-adv-heading65534_767f43-d4\"]{padding-bottom:0px;margin-bottom:0px;font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading65534_767f43-d4 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading65534_767f43-d4[data-kb-block=\"kb-adv-heading65534_767f43-d4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading65534_767f43-d4 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading65534_767f43-d4\"><strong>Strategic implications for CMOs and CIOs<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading65534_5d4d6d-99, .wp-block-toluna-advancedheading.kt-adv-heading65534_5d4d6d-99[data-kb-block=\"kb-adv-heading65534_5d4d6d-99\"]{margin-top:0px;font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading65534_5d4d6d-99 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading65534_5d4d6d-99[data-kb-block=\"kb-adv-heading65534_5d4d6d-99\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading65534_5d4d6d-99 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading65534_5d4d6d-99\"><strong>Brand equity becomes a discovery asset, not just a persuasion asset<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-48bfb1161aa7bfa4627b5390ae32369c wp-block-paragraph\">LLMs change where brand equity shows up. In AI-mediated journeys, equity may also affect whether the brand is named, compared, cited or recommended inside AI answers. <a href=\"https:\/\/www.warc.com\/en\">The World Advertising Research Center (WARC)<\/a>\u2019s recent guide argues that generative AI reinforces the need for strong brand fundamentals and suggests long-term brand equity may explain a large share of LLM visibility. Brands with consistent proof points, strong reviews, and clear differentiation will win.\u00a0<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-f41a44dcc5fcfa77b89940ef0b557049 wp-block-paragraph\">Treat brand-building as part of the \u201cdiscoverability budget\u201d, not a soft \u201cupper-funnel\u201d spend. We should defend and maintain long-term brand investment because it now supports both human mental availability and machine availability.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id65534_ab937e-67 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id65534_ab937e-67 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id65534_ab937e-67 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id65534_ab937e-67 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id65534_ab937e-67 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id65534_ab937e-67 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id65534_ab937e-67 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column65534_6263de-59 > .kt-inside-inner-col{display:flex;}.toluna-column65534_6263de-59 > .kt-inside-inner-col,.toluna-column65534_6263de-59 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_6263de-59 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_6263de-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.toluna-column65534_6263de-59 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column65534_6263de-59 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column65534_6263de-59 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column65534_6263de-59{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_6263de-59{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_6263de-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column65534_6263de-59 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_6263de-59{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column65534_6263de-59{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_6263de-59{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_6263de-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column65534_6263de-59 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column65534_6263de-59{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_6263de-59{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_6263de-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column65534_6263de-59 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_6263de-59\"><div class=\"kt-inside-inner-col\"><style>.kb-image65534_c2be06-b9.kb-image-is-ratio-size, .kb-image65534_c2be06-b9 .kb-image-is-ratio-size{max-width:365px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image65534_c2be06-b9.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image65534_c2be06-b9 .kb-image-is-ratio-size{align-self:unset;}.kb-image65534_c2be06-b9{max-width:365px;}.image-is-svg.kb-image65534_c2be06-b9{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image65534_c2be06-b9 img{width:100%;}.kb-image65534_c2be06-b9 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image65534_c2be06-b9 size-medium_large kb-image-max-width-set\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/08\/Group-40391-768x768.png\" alt=\"\" class=\"kb-img wp-image-65540\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/08\/Group-40391-768x768.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/08\/Group-40391-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/08\/Group-40391-1024x1024.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/08\/Group-40391-150x150.png 150w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/08\/Group-40391-1536x1536.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/08\/Group-40391-2048x2048.png 2048w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/08\/Group-40391-240x240.png 240w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column65534_a36cb9-c8 > .kt-inside-inner-col,.toluna-column65534_a36cb9-c8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_a36cb9-c8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_a36cb9-c8 > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_a36cb9-c8 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_a36cb9-c8 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_a36cb9-c8{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_a36cb9-c8 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_a36cb9-c8 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_a36cb9-c8\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading65534_903070-f1, .wp-block-toluna-advancedheading.kt-adv-heading65534_903070-f1[data-kb-block=\"kb-adv-heading65534_903070-f1\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading65534_903070-f1 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading65534_903070-f1[data-kb-block=\"kb-adv-heading65534_903070-f1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading65534_903070-f1 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading65534_903070-f1\"><strong>CMOs need to manage \u201cAI availability\u201d as a new brand KPI<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-9f33638aef3b1a8cad77cd771785ef7d wp-block-paragraph\">LLMs add a third layer to mental and physical availability: AI availability. A brand must be easy for AI systems to identify, retrieve, understand, compare and justify. Brands are competing not only in memory but also in the live information environment.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-43c62d6e1df7a57c882692e1bde144e4 wp-block-paragraph\">Build an AI-availability dashboard. Track whether the brand appears across ChatGPT, Claude, Gemini, Perplexity, Copilot and Google AI Overviews for category prompts, comparison prompts, value prompts, emotional prompts and purchase-intent prompts. Measure not only whether the brand appears, but how it is framed against your Category Entry Point drivers. Over time, organizations may also need to understand how brands become encoded into personalized agent ecosystems through repeat behavior, loyalty, preference reinforcement, and emotional association.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-toluna-rowlayout.kb-row-layout-id65534_7b7789-00{margin-bottom:var(--global-kb-spacing-xs, 1rem);}.kb-row-layout-id65534_7b7789-00 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id65534_7b7789-00 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id65534_7b7789-00 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id65534_7b7789-00 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id65534_7b7789-00 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id65534_7b7789-00 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id65534_7b7789-00 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column65534_a16eda-d8 > .kt-inside-inner-col,.toluna-column65534_a16eda-d8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_a16eda-d8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_a16eda-d8 > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_a16eda-d8 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_a16eda-d8 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_a16eda-d8{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_a16eda-d8 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_a16eda-d8 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_a16eda-d8\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading65534_b4148f-d5, .wp-block-toluna-advancedheading.kt-adv-heading65534_b4148f-d5[data-kb-block=\"kb-adv-heading65534_b4148f-d5\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading65534_b4148f-d5 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading65534_b4148f-d5[data-kb-block=\"kb-adv-heading65534_b4148f-d5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading65534_b4148f-d5 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading65534_b4148f-d5\"><strong>Reputation and earned media become algorithmic inputs into brand equity<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-b5f258ef2768d080c4211d68f73e5467 wp-block-paragraph\">In the LLM world, brand image is partly reconstructed from third-party sources. That means brand equity is no longer formed only through paid communication and direct experience; it is also shaped by the wider source environment from which AI systems retrieve and summarize.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-b4d4d0bf1c367b9c970648e42fbc94f9 wp-block-paragraph\">Stop treating PR, reviews, customer service, SEO, content and brand tracking as separate disciplines. CMOs need a cross-functional \u201csource influence\u201d strategy: identify which sources AI systems cite or appear to rely on, correct outdated information, improve owned explanations, strengthen earned validation, and reduce negative evidence caused by poor customer experience. This is brand management at the level of the machine-readable public record.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column65534_a60e96-1a > .kt-inside-inner-col,.toluna-column65534_a60e96-1a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_a60e96-1a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_a60e96-1a > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_a60e96-1a > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_a60e96-1a > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_a60e96-1a{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_a60e96-1a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_a60e96-1a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_a60e96-1a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading65534_009b8b-c9, .wp-block-toluna-advancedheading.kt-adv-heading65534_009b8b-c9[data-kb-block=\"kb-adv-heading65534_009b8b-c9\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading65534_009b8b-c9 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading65534_009b8b-c9[data-kb-block=\"kb-adv-heading65534_009b8b-c9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading65534_009b8b-c9 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading65534_009b8b-c9\"><strong>Paid AI visibility will not replace brand equity, but it will distort the measurement environment<\/strong><\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-aed718c56b1d31ccb454ccc3e70f1646 wp-block-paragraph\">AI discovery is already developing paid layers. Google has expanded ads in AI Overviews, and OpenAI began testing ads in ChatGPT for logged-in adult users on Free and Go tiers in the US, while stating that ads are separate from answers and do not influence ChatGPT\u2019s responses. This means AI environments will include organic recommendations, cited sources, and sponsored placements.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-12a2e91a9a3be4e040dba394f77d586d wp-block-paragraph\">Separate three metrics: generated visibility, cited visibility, and paid visibility. Do not let media teams report sponsored AI exposure as brand equity. Paid AI placements may create attention, but organic recommendation and positive framing are more meaningful equity signals. We should insist on AI visibility reporting to distinguish whether the brand was recommended, cited, advertised, merely mentioned or absent.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id65534_81d4b7-df > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id65534_81d4b7-df > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id65534_81d4b7-df > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id65534_81d4b7-df > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id65534_81d4b7-df > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id65534_81d4b7-df > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id65534_81d4b7-df alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column65534_6100cf-91 > .kt-inside-inner-col,.toluna-column65534_6100cf-91 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_6100cf-91 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_6100cf-91 > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_6100cf-91 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_6100cf-91 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_6100cf-91{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_6100cf-91 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_6100cf-91 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_6100cf-91\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading65534_ef6866-27, .wp-block-toluna-advancedheading.kt-adv-heading65534_ef6866-27[data-kb-block=\"kb-adv-heading65534_ef6866-27\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading65534_ef6866-27 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading65534_ef6866-27[data-kb-block=\"kb-adv-heading65534_ef6866-27\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading65534_ef6866-27 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading65534_ef6866-27\"><strong>Conclusion<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-24323fff0595093b9c7735e3c344416d wp-block-paragraph\">The machine-readable brand is not simply an SEO problem. It is an organizational coordination problem spanning brand, PR, customer experience, structured content, reputation management, and operational performance. As AI-mediated discovery grows, visibility will increasingly depend on whether brands are easy for machines to retrieve, justify and recommend. The new metric of AI Availability is critical to measure and understand its impact on brand equity.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-b45e27dc12208caf1d85ea34b1f6a246 wp-block-paragraph\">This article is the last in our three-part series on brand-building in an AI world. Across this series, we explore why AI visibility matters, how personal agents could reshape brand choice, and what AI Availability means for Insight leaders, CMOs and their teams. Together, these articles highlight a new strategic challenge for brands: becoming visible, trusted and recommended not only by people, but also by the AI systems increasingly shaping discovery and decision-making.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-toluna-rowlayout.kb-row-layout-id65534_ec670b-fb{margin-top:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id65534_ec670b-fb > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id65534_ec670b-fb > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id65534_ec670b-fb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, calc(10% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)))minmax(0, calc(60% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)))minmax(0, calc(30% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)));}.kb-row-layout-id65534_ec670b-fb{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;overflow:clip;isolation:isolate;}.kb-row-layout-id65534_ec670b-fb > .kt-row-layout-overlay{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kb-row-layout-id65534_ec670b-fb > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id65534_ec670b-fb > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id65534_ec670b-fb > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id65534_ec670b-fb > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id65534_ec670b-fb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id65534_ec670b-fb alignfull has-primary-blue-current-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column65534_386338-de > .kt-inside-inner-col,.toluna-column65534_386338-de > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_386338-de > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_386338-de > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_386338-de > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_386338-de > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_386338-de{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_386338-de > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_386338-de > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_386338-de\"><div class=\"kt-inside-inner-col\"><style>.kb-image65534_974e31-1d.kb-image-is-ratio-size, .kb-image65534_974e31-1d .kb-image-is-ratio-size{max-width:87px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image65534_974e31-1d.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image65534_974e31-1d .kb-image-is-ratio-size{align-self:unset;}.kb-image65534_974e31-1d figure{max-width:87px;}.kb-image65534_974e31-1d .image-is-svg, .kb-image65534_974e31-1d .image-is-svg img{width:100%;}.kb-image65534_974e31-1d .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-toluna-image kb-image65534_974e31-1d\"><figure class=\"aligncenter size-full\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-39233.png\" alt=\"\" class=\"kb-img wp-image-64080\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-39233.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-39233-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-39233-150x150.png 150w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-39233-240x240.png 240w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/div><\/figure><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column65534_91636a-e3 > .kt-inside-inner-col,.toluna-column65534_91636a-e3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_91636a-e3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_91636a-e3 > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_91636a-e3 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_91636a-e3 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_91636a-e3{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_91636a-e3 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_91636a-e3 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_91636a-e3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading65534_7db46e-a8, .wp-block-toluna-advancedheading.kt-adv-heading65534_7db46e-a8[data-kb-block=\"kb-adv-heading65534_7db46e-a8\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading65534_7db46e-a8 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading65534_7db46e-a8[data-kb-block=\"kb-adv-heading65534_7db46e-a8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading65534_7db46e-a8 wp-block-toluna-advancedheading has-toluna-white-color has-text-color\" data-kb-block=\"kb-adv-heading65534_7db46e-a8\">For an in-depth exploration of this topic, we invite you to read our full whitepaper.&nbsp;&nbsp;<\/h3>\n<\/div><\/div>\n\n\n<style>.toluna-column65534_27dc53-eb > .kt-inside-inner-col,.toluna-column65534_27dc53-eb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_27dc53-eb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_27dc53-eb > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_27dc53-eb > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_27dc53-eb > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_27dc53-eb{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_27dc53-eb > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_27dc53-eb > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_27dc53-eb\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedbtn.kb-btns65534_3b2824-59{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns65534_3b2824-59 .kt-button{font-weight:normal;font-style:normal;}.kt-btns65534_3b2824-59 .kt-btn-wrap-0{margin-right:5px;}.wp-block-toluna-advancedbtn.kt-btns65534_3b2824-59 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-toluna-advancedbtn.kt-btns65534_3b2824-59 .kt-btn-wrap-0 .kt-button:hover, .wp-block-toluna-advancedbtn.kt-btns65534_3b2824-59 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-toluna-advancedbtn.kt-btns65534_3b2824-59 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-toluna-advancedbtn.kt-btns65534_3b2824-59 .kt-btn-wrap-0 .kt-button:hover, .wp-block-toluna-advancedbtn.kt-btns65534_3b2824-59 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-toluna-advancedbtn kb-buttons-wrap kb-btns65534_3b2824-59\"><style>ul.menu .wp-block-toluna-advancedbtn .kb-btn65534_e71bbc-96.kb-button{width:initial;}.wp-block-toluna-advancedbtn .kb-btn65534_e71bbc-96.kb-button{color:#ffffff;background:#007EE2;border-top:1px solid #ffffff;border-right:1px solid #ffffff;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;}.wp-block-toluna-advancedbtn .kb-btn65534_e71bbc-96.kb-button:hover, .wp-block-toluna-advancedbtn .kb-btn65534_e71bbc-96.kb-button:focus{color:#007EE2;background:#ffffff;}@media all and (max-width: 1024px){.wp-block-toluna-advancedbtn .kb-btn65534_e71bbc-96.kb-button{border-top:1px solid #ffffff;border-right:1px solid #ffffff;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;}}@media all and (max-width: 1024px){.kb-btn65534_e71bbc-96.kb-button .kb-svg-icon-wrap{display:block;}}@media all and (max-width: 767px){.wp-block-toluna-advancedbtn .kb-btn65534_e71bbc-96.kb-button{border-top:1px solid #ffffff;border-right:1px solid #ffffff;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;}}<\/style><a class=\"kb-button kt-button button kb-btn65534_e71bbc-96 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false kt-btn-type-default wp-block-toluna-singlebtn\" href=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/AI-in-Marketing-whitepaper_v1_20260720.pdf\" download=\"\"><span class=\"kt-btn-inner-text\"><strong>Download the whitepaper<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kb-row-layout-id65534_8ed9f3-23 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id65534_8ed9f3-23 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id65534_8ed9f3-23 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id65534_8ed9f3-23{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;overflow:clip;isolation:isolate;}.kb-row-layout-id65534_8ed9f3-23 > .kt-row-layout-overlay{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kb-row-layout-id65534_8ed9f3-23 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id65534_8ed9f3-23 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id65534_8ed9f3-23 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id65534_8ed9f3-23 alignfull has-whisper-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column65534_20d424-31 > .kt-inside-inner-col,.toluna-column65534_20d424-31 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_20d424-31 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_20d424-31 > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_20d424-31 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_20d424-31 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_20d424-31{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_20d424-31 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_20d424-31 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_20d424-31\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id65534_62953c-b1 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id65534_62953c-b1 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id65534_62953c-b1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, calc(10% - ((var(--global-kb-gap-sm, 1rem) * 1 )\/2)))minmax(0, calc(90% - ((var(--global-kb-gap-sm, 1rem) * 1 )\/2)));}.kb-row-layout-id65534_62953c-b1 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id65534_62953c-b1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id65534_62953c-b1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id65534_62953c-b1 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column65534_5c5dcd-3d > .kt-inside-inner-col{display:flex;}.toluna-column65534_5c5dcd-3d > .kt-inside-inner-col{padding-bottom:0px;}.toluna-column65534_5c5dcd-3d > .kt-inside-inner-col,.toluna-column65534_5c5dcd-3d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_5c5dcd-3d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_5c5dcd-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.toluna-column65534_5c5dcd-3d > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column65534_5c5dcd-3d > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column65534_5c5dcd-3d > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column65534_5c5dcd-3d{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_5c5dcd-3d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_5c5dcd-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column65534_5c5dcd-3d > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_5c5dcd-3d{position:relative;}.toluna-column65534_5c5dcd-3d, .kt-inside-inner-col > .toluna-column65534_5c5dcd-3d:not(.specificity){margin-bottom:0px;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column65534_5c5dcd-3d{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_5c5dcd-3d{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_5c5dcd-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column65534_5c5dcd-3d > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column65534_5c5dcd-3d{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_5c5dcd-3d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_5c5dcd-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column65534_5c5dcd-3d > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_5c5dcd-3d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image65534_591529-13:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image65534_591529-13.kb-image-is-ratio-size, .kb-image65534_591529-13 .kb-image-is-ratio-size{max-width:80px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image65534_591529-13.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image65534_591529-13 .kb-image-is-ratio-size{align-self:unset;}.kb-image65534_591529-13 figure{max-width:80px;}.kb-image65534_591529-13 .image-is-svg, .kb-image65534_591529-13 .image-is-svg img{width:100%;}.kb-image65534_591529-13 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-toluna-image kb-image65534_591529-13\"><figure class=\"aligncenter size-full\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Jon.png\" alt=\"\" class=\"kb-img wp-image-64506\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Jon.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Jon-150x150.png 150w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Jon-240x240.png 240w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/figure><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column65534_377c02-90 > .kt-inside-inner-col{display:flex;}.toluna-column65534_377c02-90 > .kt-inside-inner-col{padding-bottom:var(--global-kb-spacing-md, 2rem);}.toluna-column65534_377c02-90 > .kt-inside-inner-col,.toluna-column65534_377c02-90 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_377c02-90 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_377c02-90 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column65534_377c02-90 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column65534_377c02-90{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_377c02-90{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_377c02-90 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column65534_377c02-90 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_377c02-90{position:relative;}.toluna-column65534_377c02-90, .kt-inside-inner-col > .toluna-column65534_377c02-90:not(.specificity){margin-top:0px;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column65534_377c02-90{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_377c02-90{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_377c02-90 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column65534_377c02-90 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column65534_377c02-90{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_377c02-90{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_377c02-90 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column65534_377c02-90 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_377c02-90\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading65534_355085-cf, .wp-block-toluna-advancedheading.kt-adv-heading65534_355085-cf[data-kb-block=\"kb-adv-heading65534_355085-cf\"]{margin-bottom:0px;font-size:var(--global-kb-font-size-md, 1rem);line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading65534_355085-cf mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading65534_355085-cf[data-kb-block=\"kb-adv-heading65534_355085-cf\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading65534_355085-cf wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading65534_355085-cf\">Author: Jon Arthurs<\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading65534_738c8e-1c, .wp-block-toluna-advancedheading.kt-adv-heading65534_738c8e-1c[data-kb-block=\"kb-adv-heading65534_738c8e-1c\"]{padding-bottom:0px;margin-top:0px;margin-bottom:0px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading65534_738c8e-1c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading65534_738c8e-1c[data-kb-block=\"kb-adv-heading65534_738c8e-1c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading65534_738c8e-1c wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading65534_738c8e-1c\">Managing Director, Eastern Europe at Toluna<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.toluna-column65534_88b855-d7 > .kt-inside-inner-col{padding-top:0px;}.toluna-column65534_88b855-d7 > .kt-inside-inner-col,.toluna-column65534_88b855-d7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_88b855-d7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_88b855-d7 > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_88b855-d7 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_88b855-d7 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_88b855-d7{position:relative;}.toluna-column65534_88b855-d7, .kt-inside-inner-col > .toluna-column65534_88b855-d7:not(.specificity){margin-top:0px;}@media all and (max-width: 1024px){.toluna-column65534_88b855-d7 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_88b855-d7 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_88b855-d7\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading65534_cc4398-9b, .wp-block-toluna-advancedheading.kt-adv-heading65534_cc4398-9b[data-kb-block=\"kb-adv-heading65534_cc4398-9b\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading65534_cc4398-9b mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading65534_cc4398-9b[data-kb-block=\"kb-adv-heading65534_cc4398-9b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading65534_cc4398-9b wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading65534_cc4398-9b\">This series is written by&nbsp;<strong>Jon&nbsp;Arthurs, Managing&nbsp;Director, Eastern Europe&nbsp;at&nbsp;Toluna<\/strong>&nbsp;and with&nbsp;thanks to&nbsp;<strong>Rick&nbsp;Candelari, Global Team Lead Solution Consulting at&nbsp;Toluna<\/strong>&nbsp;for&nbsp;additional&nbsp;contributions to these articles.&nbsp;<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id65534_832cfa-b9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id65534_832cfa-b9 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id65534_832cfa-b9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id65534_832cfa-b9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id65534_832cfa-b9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id65534_832cfa-b9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id65534_832cfa-b9 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column65534_93abe4-29 > .kt-inside-inner-col,.toluna-column65534_93abe4-29 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_93abe4-29 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_93abe4-29 > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_93abe4-29 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_93abe4-29 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_93abe4-29{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_93abe4-29 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_93abe4-29 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_93abe4-29\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading65534_f74586-fb, .wp-block-toluna-advancedheading.kt-adv-heading65534_f74586-fb[data-kb-block=\"kb-adv-heading65534_f74586-fb\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading65534_f74586-fb mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading65534_f74586-fb[data-kb-block=\"kb-adv-heading65534_f74586-fb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading65534_f74586-fb wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading65534_f74586-fb\"><strong>References<\/strong>&nbsp;<\/h6>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items65534_7db196-a1:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items65534_7db196-a1 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items65534_7db196-a1 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items65534_7db196-a1 .kb-svg-icon-wrap{font-size:5px;color:#000000;}.wp-block-toluna-iconlist.kt-svg-icon-list-items65534_7db196-a1 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items65534_7db196-a1 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items65534_7db196-a1 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-65534_3e3c56-24\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Aggarwal, P., Murahari, V., Rajpurohit, T., Kalyan, A., Narasimhan, K. and Deshpande, A. (2024) \u2018GEO: Generative Engine Optimization\u2019, arXiv. Available at: <a href=\"https:\/\/arxiv.org\/abs\/2311.09735\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/arxiv.org\/abs\/2311.09735<\/a>\u00a0<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-65534_daabf6-3d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Google (2026) About ads and AI Overviews. Available at: <a href=\"https:\/\/support.google.com\/google-ads\/answer\/16297775\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/support.google.com\/google-ads\/answer\/16297775<\/a>\u00a0<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-65534_f256d8-e3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Google Search Central (2026) Video SEO best practices. Available at: <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/video\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/developers.google.com\/search\/docs\/appearance\/video<\/a>\u00a0<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-65534_0bb363-c1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">M+C Saatchi Performance (2026) What really drives LLM search visibility? Available at: <a href=\"https:\/\/www.mcsaatchiperformance.com\/news\/what-really-drives-llm-search-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.mcsaatchiperformance.com\/news\/what-really-drives-llm-search-visibility\/<\/a>\u00a0<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-65534_f90ebc-8f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Omniscient Digital (2026) How LLMs source brand information: an analysis of 23,000+ AI citations. Available at: <a href=\"https:\/\/beomniscient.com\/blog\/how-llms-source-brand-information\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/beomniscient.com\/blog\/how-llms-source-brand-information\/<\/a>\u00a0<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-65534_bd228b-d4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">OpenAI (2024) Introducing ChatGPT search. Available at: <a href=\"https:\/\/openai.com\/index\/introducing-chatgpt-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/openai.com\/index\/introducing-chatgpt-search\/<\/a>\u00a0<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-65534_7716e9-9a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">OpenAI (2026a) Testing ads in ChatGPT. Available at: <a href=\"https:\/\/openai.com\/index\/testing-ads-in-chatgpt\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/openai.com\/index\/testing-ads-in-chatgpt\/<\/a>\u00a0<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-65534_8b59c4-f7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">WARC (2026) The WARC guide: brand building in the age of Gen AI. Available at: <a href=\"https:\/\/www.warc.com\/en\/the-warc-guide-brand-building-in-the-age-of-gen-ai\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.warc.com\/en\/the-warc-guide-brand-building-in-the-age-of-gen-ai<\/a>\u00a0<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id65534_ac3d9b-e7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id65534_ac3d9b-e7 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id65534_ac3d9b-e7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, calc(40% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(60% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id65534_ac3d9b-e7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id65534_ac3d9b-e7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id65534_ac3d9b-e7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id65534_ac3d9b-e7 alignfull has-primary-blue-current-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column65534_48c140-76 > .kt-inside-inner-col{display:flex;}.toluna-column65534_48c140-76 > .kt-inside-inner-col,.toluna-column65534_48c140-76 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_48c140-76 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_48c140-76 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:center;}.toluna-column65534_48c140-76 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column65534_48c140-76 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column65534_48c140-76 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column65534_48c140-76{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_48c140-76{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_48c140-76 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.toluna-column65534_48c140-76 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_48c140-76{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column65534_48c140-76{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_48c140-76{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_48c140-76 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.toluna-column65534_48c140-76 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column65534_48c140-76{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_48c140-76{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column65534_48c140-76 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.toluna-column65534_48c140-76 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_48c140-76\"><div class=\"kt-inside-inner-col\"><style>.kb-image65534_c89f88-a9 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image65534_c89f88-a9 size-large\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/Group-39236-1024x874.png\" alt=\"\" class=\"kb-img wp-image-3465\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/Group-39236-1024x874.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/Group-39236-300x256.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/Group-39236-768x655.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/Group-39236.png 1056w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column65534_43b900-67 > .kt-inside-inner-col,.toluna-column65534_43b900-67 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_43b900-67 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_43b900-67 > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_43b900-67 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_43b900-67 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_43b900-67{position:relative;}@media all and (max-width: 1024px){.toluna-column65534_43b900-67 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_43b900-67 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_43b900-67\"><div class=\"kt-inside-inner-col\"><style>.toluna-column65534_f4d345-b5 > .kt-inside-inner-col,.toluna-column65534_f4d345-b5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column65534_f4d345-b5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column65534_f4d345-b5 > .kt-inside-inner-col{flex-direction:column;}.toluna-column65534_f4d345-b5 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column65534_f4d345-b5 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column65534_f4d345-b5{position:relative;}.toluna-column65534_f4d345-b5, .kt-inside-inner-col > .toluna-column65534_f4d345-b5:not(.specificity){margin-bottom:40px;}@media all and (max-width: 1024px){.toluna-column65534_f4d345-b5 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column65534_f4d345-b5 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column65534_f4d345-b5\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading65534_87857d-38, .wp-block-toluna-advancedheading.kt-adv-heading65534_87857d-38[data-kb-block=\"kb-adv-heading65534_87857d-38\"]{margin-bottom:0px;font-size:var(--global-kb-font-size-xl, 2rem);line-height:45px;font-style:normal;color:#ffffff;}.wp-block-toluna-advancedheading.kt-adv-heading65534_87857d-38 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading65534_87857d-38[data-kb-block=\"kb-adv-heading65534_87857d-38\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading65534_87857d-38 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading65534_87857d-38\">Want to know more?<br>Get in touch!<\/h3>\n\n\n    <div class=\"marketo-form\" id=\"mkto_6a7c64b2ba712\">\n      <form id=\"mktoForm_1007\"><\/form>\n              <div class=\"form-success-message\" style=\"display: none;\">\n          <div class=\"success-message-inner\">\n            Thank you for getting in touch with us. We have received your message, and one of our team members will get back to you as soon as possible.          <\/div>\n        <\/div>\n      \n      \n      <script>\n        (function() { \/\/ Use IIFE to isolate each form's JavaScript\n          MktoForms2.loadForm(\"\/\/go.tolunacorporate.com\", \"162-YRA-500\", 1007, function(form) {\n            const formContainer = document.getElementById('mkto_6a7c64b2ba712');\n            form.onSuccess(function(values, followUpUrl) {\n              const successType = \"message\";\n              const redirectUrl = \"\";\n\n              if (successType === 'redirect') {\n                const pathname = window.location.pathname;\n                const langMatch = pathname.match(\/^\\\/([a-z]{2}(?:-[a-z]{2,4})?)\\\/\/i);\n                location.href = redirectUrl;\n              } else {\n                form.getFormElem().hide();\n                formContainer.querySelector('.form-success-message').style.display = 'block';\n              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              'PrivacyPolicy': \"<p>By clicking \\\"submit\\\" you are accepting our<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Privacy Policy<\\\/a><\\\/strong><\\\/span><span> <\\\/span>and<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Cookie Policy.<\\\/a><\\\/strong><\\\/span><\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  \"Quand souhaitez-vous r\u00e9pondre \u00e0 l'enqu\u00eate?\",\n                  'Tout de suite',\n                  \"D'ici 1 \u00e0 2 mois\",\n                  \"D'ici 3 \u00e0 6 mois\",\n                  'Je ne sais pas'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"Votre demande concerne :\",\n                  'D\u00e9mo de la plateforme Toluna Start',\n                  \"Support technique Toluna Start\",\n                  \"Nos solutions et tarifs\",\n                  \"Nouveau projet d'\u00e9tudes\",\n                  'RP & Marketing',\n                  'Devenir fournisseur'\n                ],\n                'Country': [\n                  'Pays *',\n                  'Afghanistan',\n                  '\u00celes \u00c5land',\n                  'Albanie',\n                  'Alg\u00e9rie',\n                  'Andorre',\n                  'Angola',\n                  'Anguilla',\n                  'Antigua-et-Barbuda',\n                  'Argentine',\n                  'Arm\u00e9nie',\n                  'Australie',\n                  'Autriche',\n                  'Azerba\u00efdjan',\n                  'Bahamas',\n                  'Bahre\u00efn',\n                  'Bangladesh',\n                  'Barbade',\n                  'Bi\u00e9lorussie',\n                  'Belgique',\n                  'Belize',\n                  'B\u00e9nin',\n                  'Bermudes',\n                  'Bhoutan',\n                  'Bolivie',\n                  'Bosnie-Herz\u00e9govine',\n                  'Botswana',\n                  'Br\u00e9sil',\n                  'Brunei',\n                  'Bulgarie',\n                  'Burkina Faso',\n                  'Burundi',\n                  'Cambodge',\n                  'Cameroun',\n                  'Canada',\n                  'Cap-Vert',\n                  '\u00celes Ca\u00efmans',\n                  'R\u00e9publique centrafricaine',\n                  'Tchad',\n                  'Chili',\n                  'Chine',\n                  'Colombie',\n                  'Comores',\n                  'Congo',\n                  'Costa Rica',\n                  'Croatie',\n                  'Cuba',\n                  'Cura\u00e7ao',\n                  'Chypre',\n                  'R\u00e9publique tch\u00e8que',\n                  'Danemark',\n                  'Djibouti',\n                  'R\u00e9publique dominicaine',\n                  '\u00c9quateur',\n                  '\u00c9gypte',\n                  'Salvador',\n                  'Guin\u00e9e \u00e9quatoriale',\n                  '\u00c9rythr\u00e9e',\n                  'Estonie',\n                  '\u00c9thiopie',\n                  '\u00celes F\u00e9ro\u00e9',\n                  '\u00celes Fidji',\n                  'Finlande',\n                  'France',\n                  'Guyane fran\u00e7aise',\n                  'Polyn\u00e9sie fran\u00e7aise',\n                  'Terres australes et antarctiques fran\u00e7aises',\n                  'Gabon',\n                  'Gambie',\n                  'G\u00e9orgie',\n                  'Allemagne',\n                  'Ghana',\n                  'Gibraltar',\n                  'Gr\u00e8ce',\n                  'Groenland',\n                  'Grenade',\n                  'Guadeloupe',\n                  'Guatemala',\n                  'Guernsey',\n                  'Guin\u00e9e',\n                  'Guyana',\n                  'Ha\u00efti',\n                  'Honduras',\n                  'Hong Kong',\n                  'Hongrie',\n                  'Islande',\n                  'Inde',\n                  'Indon\u00e9sie',\n                  'Iran',\n                  'Irak',\n                  'Irlande',\n                  '\u00cele de Man',\n                  'Isra\u00ebl',\n                  'Italie',\n                  'Jama\u00efque',\n                  'Japon',\n                  'Jersey',\n                  'Jordanie',\n                  'Kazakhstan',\n                  'Kenya',\n                  'Kiribati',\n                  'Cor\u00e9e du Sud',\n                  'Kosovo',\n                  'Kurdistan',\n                  'Kowe\u00eft',\n                  'Kirghizistan',\n                  'Laos',\n                  'Lettonie',\n                  'Liban',\n                  'Liberia',\n                  'Liechtenstein',\n                  'Lituanie',\n                  'Luxembourg',\n                  'Macao',\n                  'Madagascar',\n                  'Malawi',\n                  'Malaisie',\n                  'Maldives',\n                  'Mali',\n                  'Malte',\n                  'Martinique',\n                  'Mauritanie',\n                  '\u00cele Maurice',\n                  'Mayotte',\n                  'Mexique',\n                  'Moldavie',\n                  'Monaco',\n                  'Mongolie',\n                  'Mont\u00e9n\u00e9gro',\n                  'Montserrat',\n                  'Maroc',\n                  'Mozambique',\n                  'Myanmar (Birmanie)',\n                  'Namibie',\n                  'Nauru',\n                  'N\u00e9pal',\n                  'Pays-Bas',\n                  'Nouvelle-Cal\u00e9donie',\n                  'Nouvelle-Z\u00e9lande',\n                  'Nicaragua',\n                  'Nigeria',\n                  'Norv\u00e8ge',\n                  'Oman',\n                  'Autre',\n                  'Pakistan',\n                  'Panama',\n                  'Papouasie-Nouvelle-Guin\u00e9e',\n                  'Paraguay',\n                  'P\u00e9rou',\n                  'Philippines',\n                  'Pologne',\n                  'Portugal',\n                  'Qatar',\n                  'R\u00e9union',\n                  'Roumanie',\n                  'Russie',\n                  'Samoa',\n                  'Saint-Marin',\n                  'Saint-Vincent-et-les-Grenadines',\n                  'Arabie saoudite',\n                  'S\u00e9n\u00e9gal',\n                  'Serbie',\n                  'Seychelles',\n                  'Sierra Leone',\n                  'Singapour',\n                  'Slovaquie',\n                  'Slov\u00e9nie',\n                  'Somalie',\n                  'Afrique du Sud',\n                  'G\u00e9orgie du Sud-et-les \u00eeles Sandwich du Sud',\n                  'Espagne',\n                  'Sri Lanka',\n                  'Soudan',\n                  'Swaziland',\n                  'Su\u00e8de',\n                  'Suisse',\n                  'Syrie',\n                  'Ta\u00efwan',\n                  'Tanzanie',\n                  'Tha\u00eflande',\n                  'Trinit\u00e9-et-Tobago',\n                  'Tunisie',\n                  'Turquie',\n                  'Ouganda',\n                  'Ukraine',\n                  '\u00c9mirats Arabes Unis',\n                  'Royaume-Uni',\n                  '\u00c9tats-Unis',\n                  'Uruguay',\n                  'Ouzb\u00e9kistan',\n                  'Venezuela',\n                  'Vietnam',\n                  'Y\u00e9men',\n                  'Zimbabwe',\n                ],\n                'Webform_Notes__c': 'Parlez-nous davantage de votre demande...',\n                'How_did_you_hear_about_us__c': 'Comment avez-vous entendu parler de nous?',\n                'Industry': [\n                  \"Secteur d'activit\u00e9 *\",\n                  'Spiritueux & Boissons alcoolis\u00e9es',\n                  'Mode & V\u00eatements',\n                  'Automobile',\n                  'Grande consommation (CPG)',\n                  'Biens durables',\n                  'Education',\n                  'Finance et Assurances',\n                  'Jeux vid\u00e9os & jeux d\u2019argent',\n                  'Gouvernement',\n                  'Sant\u00e9',\n                  'Production industrielle',\n                  'Etudes de march\u00e9',\n                  'M\u00e9dias & Loisirs',\n                  'ONG',\n                  'Restaurants',\n                  'Distribution',\n                  'Services (Consulting ou Business)',\n                  'Technologies (Software & Hardware)',\n                  'T\u00e9l\u00e9communications & Fournisseurs d\u2019\u00e9nergies',\n                  'Tabac',\n                  'Transports & Logistique',\n                  'Voyage & H\u00f4tellerie',\n                  'Bien-\u00eatre & Fitness',\n                  'Autre',\n                ],\n                'RequestaDemo': \"R\u00e9servez une demo\",\n                'mktoCaptchaDisclaimer': \"Ce site est prot\\u00e9g\\u00e9 par reCAPTCHA et la <a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\" target=\\\"_blank\\\">Politique de confidentialit\\u00e9<\\\/a> et les <a href=\\\"https:\\\/\\\/policies.google.com\\\/terms\\\" target=\\\"_blank\\\">Conditions d'utilisation<\\\/a> de Google s'appliquent.\",\n              },\n              'it': {\n                'FirstName': 'Nome *',\n                'LastName': 'Cognome *',\n                'Email': 'Email *',\n                'Phone': 'Telefono *',\n                'Company': 'Azienda *',\n                'Country': 'Paese *',\n                'Button': 'Invia',\n                'Title': 'Titolo Professionale *',\n                'InfluencerCopy': 'Se sei interessato a diventare un fornitore, clicca <a href=\"https:\/\/www.tolunacorporate.com\/it\/becomeasupplier\/\" target=\"_blank\" rel=\"noopener noreferrer\">questo link<\/a>.',\n                'ConsumerPanel': 'Per supporto sul panel Toluna Influencers o per diventare membro, <a href=\"https:\/\/www.toluna.com\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\">clicca qui<\/a>.',\n                'PrivacyPolicy': \"<p>Cliccando su \\\"Invia\\\" accetta la nostra<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Politica sulla Privacy<\\\/a><\\\/strong><\\\/span><span> <\\\/span>e la<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Politica sui Cookie.<\\\/a><\\\/strong><\\\/span><\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  'Quando ha intenzione di completare il sondaggio?',\n                  'Immediatamente',\n                  'Entro 1 o 2 mesi',\n                  'Entro 3-6 mesi',\n                  'Non lo so'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"Come possiamo aiutarti?\",\n                  'Demo Toluna Start',\n                  \"Supporto Toluna Start\",\n                  \"Soluzioni e prezzi\",\n                  'Nuovo progetto di ricerca',\n                  'PR e Marketing',\n                  'Diventare un fornitore'\n                ],\n                'Country': [\n                  'Paese *',\n                  'Afghanistan',\n                  'Isole Aland',\n                  'Albania',\n                  'Algeria',\n                  'Andorra',\n                  'Angola',\n                  'Anguilla',\n                  'Antigua e Barbuda',\n                  'Argentina',\n                  'Armenia',\n                  'Australia',\n                  'Austria',\n                  'Azerbaigian',\n                  'Bahamas',\n                  'Bahrein',\n                  'Bangladesh',\n                  'Barbados',\n                  'Bielorussia',\n                  'Belgio',\n                  'Belize',\n                  'Benin',\n                  'Bermuda',\n                  'Bhutan',\n                  'Bolivia',\n                  'Bosnia ed Erzegovina',\n                  'Botswana',\n                  'Brasile',\n                  'Territorio britannico dell\\'Oceano Indiano ',\n                  'Bulgaria',\n                  'Burkina Faso',\n                  'Burundi',\n                  'Cambogia',\n                  'Camerun',\n                  'Canada',\n                  'Capo Verde',\n                  'Isole Cayman',\n                  'Repubblica Centrafricana',\n                  'Ciad',\n                  'Cile',\n                  'Cina',\n                  'Colombia',\n                  'Comore',\n                  'Congo',\n                  'Costa Rica',\n                  'Croazia',\n                  'Cuba',\n                  'Cura\u00e7ao',\n                  'Cipro',\n                  'Repubblica Ceca',\n                  'Danimarca',\n                  'Gibuti',\n                  'Repubblica Dominicana',\n                  'Ecuador',\n                  'Egitto',\n                  'El Salvador',\n                  'Guinea Equatoriale',\n                  'Eritrea',\n                  'Estonia',\n                  'Etiopia',\n                  'Isole Faroe',\n                  'Figi',\n                  'Finlandia',\n                  'Francia',\n                  'Guyana Francese',\n                  'Polinesia Francese',\n                  'Terre Australi Francesi',\n                  'Gabon',\n                  'Gambia',\n                  'Georgia',\n                  'Germania',\n                  'Ghana',\n                  'Gibilterra',\n                  'Grecia',\n                  'Groenlandia',\n                  'Grenada',\n                  'Guadalupa',\n                  'Guatemala',\n                  'Guernsey',\n                  'Guinea',\n                  'Guyana',\n                  'Haiti',\n                  'Honduras',\n                  'Hong Kong',\n                  'Ungheria',\n                  'Islanda',\n                  'India',\n                  'Indonesia',\n                  'Iran',\n                  'Iraq',\n                  'Irlanda',\n                  'Isola di Man',\n                  'Israele',\n                  'Italia',\n                  'Giamaica',\n                  'Giappone',\n                  'Jersey',\n                  'Giordania',\n                  'Kazakistan',\n                  'Kenya',\n                  'Kiribati',\n                  'Corea del Sud',\n                  'Kosovo',\n                  'Kurdistan',\n                  'Kuwait',\n                  'Kirghizistan',\n                  'Laos',\n                  'Lettonia',\n                  'Libano',\n                  'Liberia',\n                  'Liechtenstein',\n                  'Lituania',\n                  'Lussemburgo',\n                  'Macao',\n                  'Madagascar',\n                  'Malawi',\n                  'Malesia',\n                  'Maldive',\n                  'Mali',\n                  'Malta',\n                  'Martinica',\n                  'Mauritania',\n                  'Mauritius',\n                  'Mayotte',\n                  'Messico',\n                  'Moldavia',\n                  'Monaco',\n                  'Mongolia',\n                  'Montenegro',\n                  'Montserrat',\n                  'Marocco',\n                  'Mozambico',\n                  'Birmania',\n                  'Namibia',\n                  'Nauru',\n                  'Nepal',\n                  'Paesi Bassi',\n                  'Nuova Caledonia',\n                  'Nuova Zelanda',\n                  'Nicaragua',\n                  'Nigeria',\n                  'Norvegia',\n                  'Oman',\n                  'Altro',\n                  'Pakistan',\n                  'Panama',\n                  'Papua Nuova Guinea',\n                  'Paraguay',\n                  'Per\u00f9',\n                  'Filippine',\n                  'Polonia',\n                  'Portogallo',\n                  'Qatar',\n                  'Riunione',\n                  'Romania',\n                  'Russia',\n                  'Samoa',\n                  'San Marino',\n                  'Sao Tom\u00e9 e Principe',\n                  'Arabia Saudita',\n                  'Senegal',\n                  'Serbia',\n                  'Seychelles',\n                  'Sierra Leone',\n                  'Singapore',\n                  'Slovacchia',\n                  'Slovenia',\n                  'Isole Salomone',\n                  'Sudafrica',\n                  'Georgia del Sud e Isole Sandwich Meridionali',\n                  'Spagna',\n                  'Sri Lanka',\n                  'Sudan',\n                  'Swaziland',\n                  'Svezia',\n                  'Svizzera',\n                  'Siria',\n                  'Taiwan',\n                  'Tanzania',\n                  'Tailandia',\n                  'Trinidad e Tobago',\n                  'Tunisia',\n                  'Turchia',\n                  'Uganda',\n                  'Ucraina',\n                  'Emirati Arabi Uniti',\n                  'Regno Unito',\n                  'Stati Uniti',\n                  'Uruguay',\n                  'Uzbekistan',\n                  'Venezuela',\n                  'Vietnam',\n                  'Yemen',\n                  'Zimbabwe',\n                ],\n                'Webform_Notes__c': 'Raccontaci di pi\u00f9 sulla tua richiesta...',\n                'How_did_you_hear_about_us__c': 'Come ci hai conosciuto?',\n                'Industry': [\n                  'Settore *',\n                  'Beverage Alcolici',\n                  'Fashion & Apparel',\n                  'Automotive',\n                  'Beni di Largo Consumo (CPG)',\n                  'Beni Durevoli',\n                  'Istruzione',\n                  'Servizi Finanziari',\n                  'Gambling & Gaming',\n                  'Pubblica Amministrazione',\n                  'Healthcare & Pharma',\n                  'Industria Manifatturiera',\n                  'Ricerche di Mercato',\n                  'Media & Intrattenimento',\n                  'Settore Non-Profit',\n                  'Ristorazione',\n                  'Retail & GDO',\n                  'Consulenza Aziendale',\n                  'Tecnologia (Software & Hardware)',\n                  'Telecomunicazioni & Utilities',\n                  'Tabacco',\n                  'Trasporti & Logistica',\n                  'Travel & Hospitality',\n                  'Wellness & Fitness',\n                  'Altro',\n                ],\n                'RequestaDemo': \"Prenota un incontro\",\n                'mktoCaptchaDisclaimer': \"Questo sito \\u00e8 protetto da reCAPTCHA e si applicano la <a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\" target=\\\"_blank\\\">Privacy Policy<\\\/a> e i <a href=\\\"https:\\\/\\\/policies.google.com\\\/terms\\\" target=\\\"_blank\\\">Termini di Servizio<\\\/a> di Google.\",\n              },\n              'de': {\n                'FirstName': 'Vorname *',\n                'LastName': 'Nachname *',\n                'Email': 'Email *',\n                'Phone': 'Telefon *',\n                'Company': 'Firma *',\n                'Country': 'Land *',\n                'Button': 'Senden',\n                'Title': 'Berufsbezeichnung *',\n                'InfluencerCopy': 'Wenn Sie daran interessiert sind, Lieferant zu werden, folgen Sie bitte <a href=\"https:\/\/tolunacorporate.com\/de\/becomeasupplier\/\" target=\"_blank\" rel=\"noopener noreferrer\">diesem Link<\/a>.',\n                'ConsumerPanel': 'Haben Sie Fragen zum Toluna Influencers Panel oder m\u00f6chten Sie Mitglied werden? Dann kontaktieren Sie Toluna Influencers <a href=\"https:\/\/www.toluna.com\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\">hier<\/a>.',\n                'PrivacyPolicy': \"<p>Mit dem Klick auf \\\"Senden\\\" best\\u00e4tigen Sie, dass Sie unsere <span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Datenschutz<\\\/a><\\\/strong><\\\/span> und <span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Cookie-Richtlinien<\\\/a><\\\/strong> gelesen und verstanden haben und mit ihr einverstanden sind.<\\\/span><\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  'Wann m\u00f6chten Sie Ihre Umfrage abschlie\u00dfen?',\n                  'Unmittelbar',\n                  '1-2 Monate',\n                  '3-6 Monate',\n                  'Nicht sicher'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"Sie kontaktieren uns bez\u00fcglich:\",\n                  'Toluna Start Plattform-Demo',\n                  \"Toluna Start Support\",\n                  \"Toluna L\u00f6sungen und Preise\",\n                  'Neues Forschungsprojekt',\n                  'PR & Marketing',\n                  'Lieferant werden'\n                ],\n                'Country': [\n                  'Land *',\n                  'Afghanistan',\n                  '\u00c5land-Inseln',\n                  'Albanien',\n                  'Algerien',\n                  'Andorra',\n                  'Angola',\n                  'Anguilla',\n                  'Antigua und Barbuda',\n                  'Argentinien',\n                  'Armenien',\n                  'Australien',\n                  '\u00d6sterreich',\n                  'Aserbaidschan',\n                  'Bahamas',\n                  'Bahrain',\n                  'Bangladesch',\n                  'Barbados',\n                  'Wei\u00dfrussland',\n                  'Belgien',\n                  'Belize',\n                  'Benin',\n                  'Bermuda',\n                  'Bhutan',\n                  'Bolivien',\n                  'Bosnien und Herzegowina',\n                  'Botsuana',\n                  'Brasilien',\n                  'Britisches Territorium im Indischen Ozean',\n                  'Bulgarien',\n                  'Burkina Faso',\n                  'Burundi',\n                  'Kambodscha',\n                  'Kamerun',\n                  'Kanada',\n                  'Kap Verde',\n                  'Kaimaninseln',\n                  'Zentralafrikanische Republik',\n                  'Tschad',\n                  'Chile',\n                  'China',\n                  'Kolumbien',\n                  'Komoren',\n                  'Kongo',\n                  'Costa Rica',\n                  'Kroatien',\n                  'Kuba',\n                  'Cura\u00e7ao',\n                  'Zypern',\n                  'Tschechische Republik',\n                  'D\u00e4nemark',\n                  'Dschibuti',\n                  'Dominikanische Republik',\n                  'Ecuador',\n                  '\u00c4gypten',\n                  'El Salvador',\n                  '\u00c4quatorialguinea',\n                  'Eritrea',\n                  'Estland',\n                  '\u00c4thiopien',\n                  'F\u00e4r\u00f6er',\n                  'Fidschi',\n                  'Finnland',\n                  'Frankreich',\n                  'Franz\u00f6sisch-Guayana',\n                  'Franz\u00f6sisch-Polynesien',\n                  'Franz\u00f6sische S\u00fcdgebiete',\n                  'Gabun',\n                  'Gambia',\n                  'Georgien',\n                  'Deutschland',\n                  'Ghana',\n                  'Gibraltar',\n                  'Griechenland',\n                  'Gr\u00f6nland',\n                  'Grenada',\n                  'Guadeloupe',\n                  'Guatemala',\n                  'Guernsey',\n                  'Guinea',\n                  'Guyana',\n                  'Haiti',\n                  'Honduras',\n                  'Hong Kong',\n                  'Ungarn',\n                  'Island',\n                  'Indien',\n                  'Indonesien',\n                  'Iran',\n                  'Irak',\n                  'Irland',\n                  'Isle of Man',\n                  'Israel',\n                  'Italien',\n                  'Jamaika',\n                  'Japan',\n                  'Jersey',\n                  'Jordanien',\n                  'Kasachstan',\n                  'Kenia',\n                  'Kiribati',\n                  'S\u00fcdkorea',\n                  'Kosovo',\n                  'Kurdistan',\n                  'Kuwait',\n                  'Kirgisistan',\n                  'Laos',\n                  'Lettland',\n                  'Libanon',\n                  'Liberia',\n                  'Liechtenstein',\n                  'Litauen',\n                  'Luxemburg',\n                  'Macau',\n                  'Madagaskar',\n                  'Malawi',\n                  'Malaysia',\n                  'Malediven',\n                  'Mali',\n                  'Malta',\n                  'Martinique',\n                  'Mauretanien',\n                  'Mauritius',\n                  'Mayotte',\n                  'Mexiko',\n                  'Moldawien',\n                  'Monaco',\n                  'Mongolei',\n                  'Montenegro',\n                  'Montserrat',\n                  'Marokko',\n                  'Mosambik',\n                  'Myanmar',\n                  'Namibia',\n                  'Nauru',\n                  'Nepal',\n                  'Niederlande',\n                  'Neukaledonien',\n                  'Neuseeland',\n                  'Nicaragua',\n                  'Nigeria',\n                  'Norwegen',\n                  'Oman',\n                  'Andere',\n                  'Pakistan',\n                  'Panama',\n                  'Papua-Neuguinea',\n                  'Paraguay',\n                  'Peru',\n                  'Philippinen',\n                  'Polen',\n                  'Portugal',\n                  'Katar',\n                  'R\u00e9union',\n                  'Rum\u00e4nien',\n                  'Russland',\n                  'Samoa',\n                  'San Marino',\n                  'S\u00e3o Tom\u00e9 und Pr\u00edncipe',\n                  'Saudi-Arabien',\n                  'Senegal',\n                  'Serbien',\n                  'Seychellen',\n                  'Sierra Leone',\n                  'Singapur',\n                  'Slowakei',\n                  'Slowenien',\n                  'Salomonen',\n                  'S\u00fcdafrika',\n                  'S\u00fcdgeorgien und die S\u00fcdlichen Sandwichinseln',\n                  'Spanien',\n                  'Sri Lanka',\n                  'Sudan',\n                  'Swasiland',\n                  'Schweden',\n                  'Schweiz',\n                  'Syrien',\n                  'Taiwan',\n                  'Tansania',\n                  'Thailand',\n                  'Trinidad und Tobago',\n                  'Tunesien',\n                  'T\u00fcrkei',\n                  'Uganda',\n                  'Ukraine',\n                  'Vereinigte Arabische Emirate',\n                  'Vereinigtes K\u00f6nigreich',\n                  'Vereinigte Staaten',\n                  'Uruguay',\n                  'Usbekistan',\n                  'Venezuela',\n                  'Vietnam',\n                  'Jemen',\n                  'Simbabwe',\n                ],\n                'Webform_Notes__c': 'Geben Sie uns mehr Informationen zu Ihrer Anfrage...',\n                'How_did_you_hear_about_us__c': 'Wie haben Sie von uns erfahren?',\n                'Industry': [\n                  'Branche *',\n                  'Alkoholische Getr\u00e4nke',\n                  'Bekleidung',\n                  'Automobilindustrie',\n                  'Verpackte Konsumg\u00fcter (CPG)',\n                  'Langlebige G\u00fcter',\n                  'Bildung',\n                  'Finanzdienstleistungen',\n                  'Gl\u00fccksspiel & Gaming',\n                  'Regierung',\n                  'Gesundheitswesen',\n                  'Fertigung',\n                  'Marktforschung',\n                  'Medien und Unterhaltung',\n                  'Gemeinn\u00fctzige Organisationen',\n                  'Gastst\u00e4tten',\n                  'Einzelhandel',\n                  'Dienstleistungen (Beratung oder Handel)',\n                  'Technologie (Software und Hardware)',\n                  'Telekommunikation und Versorgungsunternehmen',\n                  'Tabakwaren',\n                  'Transport und Logistik',\n                  'Reisen und Gastgewerbe',\n                  'Wellness und Fitness',\n                  'Andere',\n                ],\n                'RequestaDemo': \"Demo anfordern\",\n                'mktoCaptchaDisclaimer': \"Diese Website wird durch reCAPTCHA gesch\\u00fctzt und es gelten die <a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\" target=\\\"_blank\\\">Datenschutzerkl\\u00e4rung<\\\/a> und <a href=\\\"https:\\\/\\\/policies.google.com\\\/terms\\\" target=\\\"_blank\\\">Nutzungsbedingungen<\\\/a> von Google.\",\n              },\n              'es': {\n                'FirstName': 'Nombre *',\n                'LastName': 'Apellido *',\n                'Email': 'Email *',\n                'Phone': 'N\u00famero de tel\u00e9fono *',\n                'Company': 'Empresa *',\n                'Country': 'Pa\u00eds *',\n                'Button': 'Enviar',\n                'Title': 'Cargo *',\n                'InfluencerCopy': 'Si est\u00e1 interesado en convertirse en proveedor, siga <a href=\"https:\/\/tolunacorporate.com\/es\/becomeasupplier\/\" target=\"_blank\" rel=\"noopener noreferrer\">este enlace<\/a>.',\n                'ConsumerPanel': 'Si tienes preguntas sobre el panel de consumidores de Toluna, o quieres hacerte miembro, contacta a Toluna Influencers <a href=\"https:\/\/www.toluna.com\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\">aqu\u00ed<\/a>.',\n                'PrivacyPolicy': \"<p>Haciendo clic en \\\"Enviar\\\" est\\u00e1 aceptando nuestra<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Pol\\u00edtica de Privacidad<\\\/a><\\\/strong><\\\/span><span> <\\\/span>y<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Pol\\u00edtica sobre Cookies.<\\\/a><\\\/strong><\\\/span><\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  '\u00bfCu\u00e1ndo piensa completar la encuesta?',\n                  'Inmediatamente',\n                  'De 1-2 meses',\n                  'De 3-6 meses',\n                  'No estoy seguro'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"\u00bfC\u00f3mo podemos ayudarte?\",\n                  'Demostraci\u00f3n de Toluna Start',\n                  \"Soporte de Toluna Start\",\n                  \"Soluciones y precios\",\n                  'Nuevo proyecto de investigaci\u00f3n',\n                  'PR y Marketing',\n                  'Proveedorores'\n\n                ],\n                'Country': [\n                  'Pa\u00eds *',\n                  'Afganist\u00e1n',\n                  'Islas Aland',\n                  'Albania',\n                  'Argelia',\n                  'Andorra',\n                  'Angola',\n                  'Anguila',\n                  'Antigua y Barbuda',\n                  'Argentina',\n                  'Armenia',\n                  'Australia',\n                  'Austria',\n                  'Azerbaiy\u00e1n',\n                  'Bahamas',\n                  'Bar\u00e9in',\n                  'Banglad\u00e9s',\n                  'Barbados',\n                  'Bielorrusia',\n                  'B\u00e9lgica',\n                  'Belice',\n                  'Ben\u00edn',\n                  'Bermudas',\n                  'But\u00e1n',\n                  'Bolivia',\n                  'Bosnia y Herzegovina',\n                  'Botsuana',\n                  'Brasil',\n                  'Territorio Brit\u00e1nico del Oc\u00e9ano \u00cdndico',\n                  'Bulgaria',\n                  'Burkina Faso',\n                  'Burundi',\n                  'Camboya',\n                  'Camer\u00fan',\n                  'Canad\u00e1',\n                  'Cabo Verde',\n                  'Islas Caim\u00e1n',\n                  'Rep\u00fablica Centroafricana',\n                  'Chad',\n                  'Chile',\n                  'China',\n                  'Colombia',\n                  'Comoras',\n                  'Congo',\n                  'Costa Rica',\n                  'Croacia',\n                  'Cuba',\n                  'Curazao',\n                  'Chipre',\n                  'Rep\u00fablica Checa',\n                  'Dinamarca',\n                  'Yibuti',\n                  'Rep\u00fablica Dominicana',\n                  'Ecuador',\n                  'Egipto',\n                  'El Salvador',\n                  'Guinea Ecuatorial',\n                  'Eritrea',\n                  'Estonia',\n                  'Etiop\u00eda',\n                  'Islas Feroe',\n                  'Fiyi',\n                  'Finlandia',\n                  'Francia',\n                  'Guayana Francesa',\n                  'Polinesia Francesa',\n                  'Territorios Australes Franceses',\n                  'Gab\u00f3n',\n                  'Gambia',\n                  'Georgia',\n                  'Alemania',\n                  'Ghana',\n                  'Gibraltar',\n                  'Grecia',\n                  'Groenlandia',\n                  'Granada',\n                  'Guadalupe',\n                  'Guatemala',\n                  'Guernsey',\n                  'Guinea',\n                  'Guyana',\n                  'Hait\u00ed',\n                  'Honduras',\n                  'Hong Kong',\n                  'Hungr\u00eda',\n                  'Islandia',\n                  'India',\n                  'Indonesia',\n                  'Ir\u00e1n',\n                  'Irak',\n                  'Irlanda',\n                  'Isla de Man',\n                  'Israel',\n                  'Italia',\n                  'Jamaica',\n                  'Jap\u00f3n',\n                  'Jersey',\n                  'Jordania',\n                  'Kazajist\u00e1n',\n                  'Kenia',\n                  'Kiribati',\n                  'Corea del Sur',\n                  'Kosovo',\n                  'Kurdist\u00e1n',\n                  'Kuwait',\n                  'Kirguist\u00e1n',\n                  'Laos',\n                  'Letonia',\n                  'L\u00edbano',\n                  'Liberia',\n                  'Liechtenstein',\n                  'Lituania',\n                  'Luxemburgo',\n                  'Macao',\n                  'Madagascar',\n                  'Malawi',\n                  'Malasia',\n                  'Maldivas',\n                  'Mal\u00ed',\n                  'Malta',\n                  'Martinica',\n                  'Mauritania',\n                  'Mauricio',\n                  'Mayotte',\n                  'M\u00e9xico',\n                  'Moldavia',\n                  'M\u00f3naco',\n                  'Mongolia',\n                  'Montenegro',\n                  'Montserrat',\n                  'Marruecos',\n                  'Mozambique',\n                  'Myanmar',\n                  'Namibia',\n                  'Nauru',\n                  'Nepal',\n                  'Pa\u00edses Bajos',\n                  'Nueva Caledonia',\n                  'Nueva Zelanda',\n                  'Nicaragua',\n                  'Nigeria',\n                  'Noruega',\n                  'Om\u00e1n',\n                  'Otro',\n                  'Pakist\u00e1n',\n                  'Panam\u00e1',\n                  'Pap\u00faa Nueva Guinea',\n                  'Paraguay',\n                  'Per\u00fa',\n                  'Filipinas',\n                  'Polonia',\n                  'Portugal',\n                  'Catar',\n                  'Reuni\u00f3n',\n                  'Rumania',\n                  'Rusia',\n                  'Samoa',\n                  'San Marino',\n                  'Santo Tom\u00e9 y Pr\u00edncipe',\n                  'Arabia Saudita',\n                  'Senegal',\n                  'Serbia',\n                  'Seychelles',\n                  'Sierra Leona',\n                  'Singapur',\n                  'Eslovaquia',\n                  'Eslovenia',\n                  'Islas Salom\u00f3n',\n                  'Sud\u00e1frica',\n                  'Islas Georgias del Sur y Sandwich del Sur',\n                  'Espa\u00f1a',\n                  'Sri Lanka',\n                  'Sud\u00e1n',\n                  'Suazilandia',\n                  'Suecia',\n                  'Suiza',\n                  'Siria',\n                  'Taiw\u00e1n',\n                  'Tanzania',\n                  'Tailandia',\n                  'Trinidad y Tobago',\n                  'T\u00fanez',\n                  'Turqu\u00eda',\n                  'Uganda',\n                  'Ucrania',\n                  'Emiratos \u00c1rabes Unidos',\n                  'Reino Unido',\n                  'Estados Unidos',\n                  'Uruguay',\n                  'Uzbekist\u00e1n',\n                  'Venezuela',\n                  'Vietnam',\n                  'Yemen',\n                  'Zimbabue',\n                ],\n                'Webform_Notes__c': 'Cu\u00e9ntanos m\u00e1s sobre tu consulta...',\n                'How_did_you_hear_about_us__c': '\u00bfC\u00f3mo nos has conocido?',\n                'Industry': [\n                  'Sector *',\n                  'Bebidas Alcoh\u00f3licas',\n                  'Textil, Confecci\u00f3n y Calzado',\n                  'Automotriz',\n                  'Bienes de Consumo (CPG)',\n                  'Bienes Duraderos',\n                  'Educaci\u00f3n',\n                  'Servicios Financieros',\n                  'Apuestas y Gaming',\n                  'Gobierno',\n                  'Salud',\n                  'Manufactura',\n                  'Investigaci\u00f3n de Mercados',\n                  'Medios y Entretenimiento',\n                  'Organizaciones sin Fines de Lucro',\n                  'Restaurantes',\n                  'Comercio Minorista',\n                  'Servicios (Consultor\u00eda o Negocios)',\n                  'Tecnolog\u00eda (Software y Hardware)',\n                  'Telecomunicaciones y Servicios P\u00fablicos',\n                  'Tabaco',\n                  'Transporte y Log\u00edstica',\n                  'Viajes, turismo y hosteler\u00eda',\n                  'Bienestar y Fitness',\n                  'Otros',\n                ],\n                'RequestaDemo': \"Reserva una demo\",\n                'mktoCaptchaDisclaimer': \"Este sitio est\\u00e1 protegido por reCAPTCHA y se aplican la <a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\" target=\\\"_blank\\\">Pol\\u00edtica de Privacidad<\\\/a> y los <a href=\\\"https:\\\/\\\/policies.google.com\\\/terms\\\" target=\\\"_blank\\\">T\\u00e9rminos de Servicio<\\\/a> de Google.\",\n              },\n              'pt-br': {\n                'FirstName': 'Primeiro Nome *',\n                'LastName': '\u00daltimo Nome *',\n                'Email': 'Email *',\n                'Phone': 'Telefone *',\n                'Company': 'Empresa *',\n                'Country': 'Pa\u00eds *',\n                'Button': 'Enviar',\n                'Title': 'Cargo *',\n                'InfluencerCopy': 'Se voc\u00ea tem interesse em se tornar um fornecedor, siga <a href=\"https:\/\/www.tolunacorporate.com\/pt\/becomeasupplier\/\" target=\"_blank\" rel=\"noopener noreferrer\">este link<\/a>.',\n                'ConsumerPanel': 'Para perguntas sobre o painel de consumidores da Toluna, ou para se tornar membro, entre em contato com a Toluna Influencers <a href=\"https:\/\/www.toluna.com\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\">aqui<\/a>.',\n                'PrivacyPolicy': \"<p>Ao clicar em \\\"Enviar\\\" voc\\u00ea estar\\u00e1 aceitando nossas<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Pol\\u00edticas de Privacidade<\\\/a><\\\/strong><\\\/span><span> <\\\/span>e<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Cookies.<\\\/a><\\\/strong><\\\/span><\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  'Quando voc\u00ea est\u00e1 pretendendo concluir sua pesquisa?',\n                  'Imediatamente',\n                  '1-2 meses',\n                  '3-6 meses',\n                  'N\u00e3o sei'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"Como podemos te ajudar?\",\n                  'Demonstra\u00e7\u00e3o do Toluna Start',\n                  \"Suporte do Toluna Start\",\n                  \"Solu\u00e7\u00f5es e pre\u00e7os\",\n                  'Novo projeto de pesquisa',\n                  'PR e Marketing',\n                  'Fornecedores'\n\n                ],\n                'Country': [\n                  'Pa\u00eds *',\n                  'Afeganist\u00e3o',\n                  'Ilhas Aland',\n                  'Alb\u00e2nia',\n                  'Arg\u00e9lia',\n                  'Andorra',\n                  'Angola',\n                  'Anguila',\n                  'Ant\u00edgua e Barbuda',\n                  'Argentina',\n                  'Arm\u00eania',\n                  'Austr\u00e1lia',\n                  '\u00c1ustria',\n                  'Azerbaij\u00e3o',\n                  'Bahamas',\n                  'Bahrein',\n                  'Bangladesh',\n                  'Barbados',\n                  'Bielorr\u00fassia',\n                  'B\u00e9lgica',\n                  'Belize',\n                  'Benin',\n                  'Bermudas',\n                  'But\u00e3o',\n                  'Bol\u00edvia',\n                  'B\u00f3snia e Herzegovina',\n                  'Botsuana',\n                  'Brasil',\n                  'Territ\u00f3rio Brit\u00e2nico do Oceano \u00cdndico',\n                  'Bulg\u00e1ria',\n                  'Burkina Faso',\n                  'Burundi',\n                  'Camboja',\n                  'Camar\u00f5es',\n                  'Canad\u00e1',\n                  'Cabo Verde',\n                  'Ilhas Cayman',\n                  'Rep\u00fablica Centro-Africana',\n                  'Chade',\n                  'Chile',\n                  'China',\n                  'Col\u00f4mbia',\n                  'Comores',\n                  'Congo',\n                  'Costa Rica',\n                  'Cro\u00e1cia',\n                  'Cuba',\n                  'Cura\u00e7ao',\n                  'Chipre',\n                  'Rep\u00fablica Tcheca',\n                  'Dinamarca',\n                  'Djibuti',\n                  'Rep\u00fablica Dominicana',\n                  'Equador',\n                  'Egito',\n                  'El Salvador',\n                  'Guin\u00e9 Equatorial',\n                  'Eritreia',\n                  'Est\u00f4nia',\n                  'Eti\u00f3pia',\n                  'Ilhas Faro\u00e9',\n                  'Fiji',\n                  'Finl\u00e2ndia',\n                  'Fran\u00e7a',\n                  'Guiana Francesa',\n                  'Polin\u00e9sia Francesa',\n                  'Territ\u00f3rios Franceses do Sul',\n                  'Gab\u00e3o',\n                  'G\u00e2mbia',\n                  'Ge\u00f3rgia',\n                  'Alemanha',\n                  'Gana',\n                  'Gibraltar',\n                  'Gr\u00e9cia',\n                  'Groenl\u00e2ndia',\n                  'Granada',\n                  'Guadalupe',\n                  'Guatemala',\n                  'Guernsey',\n                  'Guin\u00e9',\n                  'Guiana',\n                  'Haiti',\n                  'Honduras',\n                  'Hong Kong',\n                  'Hungria',\n                  'Isl\u00e2ndia',\n                  '\u00cdndia',\n                  'Indon\u00e9sia',\n                  'Ir\u00e3',\n                  'Iraque',\n                  'Irlanda',\n                  'Ilha de Man',\n                  'Israel',\n                  'It\u00e1lia',\n                  'Jamaica',\n                  'Jap\u00e3o',\n                  'Jersey',\n                  'Jord\u00e2nia',\n                  'Cazaquist\u00e3o',\n                  'Qu\u00eania',\n                  'Kiribati',\n                  'Coreia do Sul',\n                  'Kosovo',\n                  'Curdist\u00e3o',\n                  'Kuwait',\n                  'Quirguist\u00e3o',\n                  'Laos',\n                  'Let\u00f4nia',\n                  'L\u00edbano',\n                  'Lib\u00e9ria',\n                  'Liechtenstein',\n                  'Litu\u00e2nia',\n                  'Luxemburgo',\n                  'Macau',\n                  'Madagascar',\n                  'Malawi',\n                  'Mal\u00e1sia',\n                  'Maldivas',\n                  'Mali',\n                  'Malta',\n                  'Martinica',\n                  'Maurit\u00e2nia',\n                  'Maur\u00edcia',\n                  'Mayotte',\n                  'M\u00e9xico',\n                  'Mold\u00e1via',\n                  'M\u00f4naco',\n                  'Mong\u00f3lia',\n                  'Montenegro',\n                  'Montserrat',\n                  'Marrocos',\n                  'Mo\u00e7ambique',\n                  'Mianmar',\n                  'Nam\u00edbia',\n                  'Nauru',\n                  'Nepal',\n                  'Pa\u00edses Baixos',\n                  'Nova Caled\u00f4nia',\n                  'Nova Zel\u00e2ndia',\n                  'Nicar\u00e1gua',\n                  'Nig\u00e9ria',\n                  'Noruega',\n                  'Om\u00e3',\n                  'Outro',\n                  'Paquist\u00e3o',\n                  'Panam\u00e1',\n                  'Papua Nova Guin\u00e9',\n                  'Paraguai',\n                  'Peru',\n                  'Filipinas',\n                  'Pol\u00f4nia',\n                  'Portugal',\n                  'Catar',\n                  'Reuni\u00e3o',\n                  'Rom\u00eania',\n                  'R\u00fassia',\n                  'Samoa',\n                  'San Marino',\n                  'S\u00e3o Tom\u00e9 e Pr\u00edncipe',\n                  'Ar\u00e1bia Saudita',\n                  'Senegal',\n                  'S\u00e9rvia',\n                  'Seychelles',\n                  'Serra Leoa',\n                  'Singapura',\n                  'Eslov\u00e1quia',\n                  'Eslov\u00eania',\n                  'Ilhas Salom\u00e3o',\n                  '\u00c1frica do Sul',\n                  'Ge\u00f3rgia do Sul e Ilhas Sandwich do Sul',\n                  'Espanha',\n                  'Sri Lanka',\n                  'Sud\u00e3o',\n                  'Suazil\u00e2ndia',\n                  'Su\u00e9cia',\n                  'Su\u00ed\u00e7a',\n                  'S\u00edria',\n                  'Taiwan',\n                  'Tanz\u00e2nia',\n                  'Tail\u00e2ndia',\n                  'Trinidad e Tobago',\n                  'Tun\u00edsia',\n                  'Turquia',\n                  'Uganda',\n                  'Ucr\u00e2nia',\n                  'Emirados \u00c1rabes Unidos',\n                  'Reino Unido',\n                  'Estados Unidos',\n                  'Uruguai',\n                  'Uzbequist\u00e3o',\n                  'Venezuela',\n                  'Vietn\u00e3',\n                  'I\u00e9men',\n                  'Zimb\u00e1bue',\n                ],\n                'Webform_Notes__c': 'Conte-nos mais sobre sua solicita\u00e7\u00e3o...',\n                'How_did_you_hear_about_us__c': 'Como conheceu nossa empresa?',\n                'Industry': [\n                  'Ind\u00fastria *',\n                  'Bebidas Alco\u00f3licas',\n                  'T\u00eaxtil, Confec\u00e7\u00e3o e Cal\u00e7ados',\n                  'Automotivo',\n                  'Bens de Consumo (CPG)',\n                  'Bens Dur\u00e1veis',\n                  'Educa\u00e7\u00e3o',\n                  'Servi\u00e7os Financeiros',\n                  'Apostas e Gaming',\n                  'Governo',\n                  'Sa\u00fade',\n                  'Manufatura',\n                  'Pesquisa de Mercado',\n                  'M\u00eddia e Entretenimento',\n                  'Organiza\u00e7\u00f5es sem Fins Lucrativos',\n                  'Restaurantes',\n                  'Varejo',\n                  'Servi\u00e7os (Consultoria ou Neg\u00f3cios)',\n                  'Tecnologia (Software & Hardware)',\n                  'Telecomunica\u00e7\u00f5es e Servi\u00e7os P\u00fablicos',\n                  'Tabaco',\n                  'Transporte e Log\u00edstica',\n                  'Viagens, Turismo y Hotelaria',\n                  'Bem-Estar e Fitness',\n                  'Outros',\n                ],\n                'RequestaDemo': \"Solicite uma demo\",\n                'mktoCaptchaDisclaimer': \"<p>Este site \\u00e9 protegido pelo reCAPTCHA e aplicam-se a <a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\" target=\\\"_blank\\\">Pol\\u00edtica de Privacidade<\\\/a> e os <a href=\\\"https:\\\/\\\/policies.google.com\\\/terms\\\" target=\\\"_blank\\\">Termos de Servi\\u00e7o<\\\/a> do Google.<\\\/p>\",\n              },\n              'ja': {\n                'FirstName': '\u540d *',\n                'LastName': '\u59d3 *',\n                'Email': '\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9 *',\n                'Phone': '\u96fb\u8a71\u756a\u53f7 *',\n                'Company': '\u4f1a\u793e\u540d *',\n                'Country': '\u56fd *',\n                'Button': '\u304a\u554f\u3044\u5408\u308f\u305b',\n                'Title': '\u5f79\u8077 *',\n                'InfluencerCopy': '\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3068\u3057\u3066\u306e\u63d0\u643a\u306b\u3054\u8208\u5473\u304c\u3042\u308b\u5834\u5408\u306f\u3001<a href=\"https:\/\/www.tolunacorporate.com\/jp\/becomeasupplier\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u3061\u3089\u306e\u30ea\u30f3\u30af<\/a> \u3092\u3054\u5229\u7528\u304f\u3060\u3055\u3044\u3002',\n                'ConsumerPanel': 'Toluna\u6d88\u8cbb\u8005\u30d1\u30cd\u30eb\u306b\u95a2\u3059\u308b\u304a\u554f\u3044\u5408\u308f\u305b\u3001\u307e\u305f\u306f\u30e1\u30f3\u30d0\u30fc\u767b\u9332\u3092\u3054\u5e0c\u671b\u306e\u65b9\u306f\u3001<a href=\"https:\/\/www.toluna.com\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u3061\u3089\u306e\u30ea\u30f3\u30af<\/a>\u3092\u3054\u5229\u7528\u304f\u3060\u3055\u3044\u3002',\n                'PrivacyPolicy': \"<p>[\\u304a\\u554f\\u3044\\u5408\\u308f\\u305b] \\u3092\\u30af\\u30ea\\u30c3\\u30af\\u3059\\u308b\\u3068\\u3001<span>&nbsp;<\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Privacy Policy<\\\/a><\\\/strong><\\\/span><span>&nbsp;<\\\/span>\\u3001\\u3068<span>&nbsp;<\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Cookie Policy<\\\/a><\\\/strong><\\\/span>\\u306b\\u540c\\u610f\\u3057\\u305f\\u3053\\u3068\\u306b\\u306a\\u308a\\u307e\\u3059\\u3002<\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  '\u304a\u9078\u3073\u304f\u3060\u3055\u3044...',\n                  '\u3059\u3050\u306b',\n                  '1-2\u30f6\u6708\u4ee5\u5185',\n                  '3-6\u30f6\u6708\u4ee5\u5185',\n                  '\u307e\u3060\u308f\u304b\u3089\u306a\u3044'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"\u304a\u554f\u3044\u5408\u308f\u305b\u5185\u5bb9:\",\n                  'Toluna Start \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30c7\u30e2\u306b\u3064\u3044\u3066',\n                  \"Toluna Start \u306e\u30b5\u30dd\u30fc\u30c8\u306b\u3064\u3044\u3066\",\n                  \"Toluna \u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304a\u3088\u3073\u6599\u91d1\u306b\u3064\u3044\u3066\",\n                  '\u65b0\u3057\u3044\u8abf\u67fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u3054\u76f8\u8ac7\u306b\u3064\u3044\u3066',\n                  '\u5e83\u5831\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066',\n                  '\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3068\u3057\u3066\u306e\u63d0\u643a\u306b\u3064\u3044\u3066'\n\n                ],\n                'Country': [\n                  '\u56fd *',\n                  '\u30a2\u30d5\u30ac\u30cb\u30b9\u30bf\u30f3',\n                  '\u30aa\u30fc\u30e9\u30f3\u30c9\u8af8\u5cf6',\n                  '\u30a2\u30eb\u30d0\u30cb\u30a2',\n                  '\u30a2\u30eb\u30b8\u30a7\u30ea\u30a2',\n                  '\u30a2\u30f3\u30c9\u30e9',\n                  '\u30a2\u30f3\u30b4\u30e9',\n                  '\u30a2\u30f3\u30ae\u30e9',\n                  '\u30a2\u30f3\u30c6\u30a3\u30b0\u30a2\u30fb\u30d0\u30fc\u30d6\u30fc\u30c0',\n                  '\u30a2\u30eb\u30bc\u30f3\u30c1\u30f3',\n                  '\u30a2\u30eb\u30e1\u30cb\u30a2',\n                  '\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2',\n                  '\u30aa\u30fc\u30b9\u30c8\u30ea\u30a2',\n                  '\u30a2\u30bc\u30eb\u30d0\u30a4\u30b8\u30e3\u30f3',\n                  '\u30d0\u30cf\u30de',\n                  '\u30d0\u30fc\u30ec\u30fc\u30f3',\n                  '\u30d0\u30f3\u30b0\u30e9\u30c7\u30b7\u30e5',\n                  '\u30d0\u30eb\u30d0\u30c9\u30b9',\n                  '\u30d9\u30e9\u30eb\u30fc\u30b7',\n                  '\u30d9\u30eb\u30ae\u30fc',\n                  '\u30d9\u30ea\u30fc\u30ba',\n                  '\u30d9\u30ca\u30f3',\n                  '\u30d0\u30df\u30e5\u30fc\u30c0',\n                  '\u30d6\u30fc\u30bf\u30f3',\n                  '\u30dc\u30ea\u30d3\u30a2',\n                  '\u30dc\u30b9\u30cb\u30a2\u30fb\u30d8\u30eb\u30c4\u30a7\u30b4\u30d3\u30ca',\n                  '\u30dc\u30c4\u30ef\u30ca',\n                  '\u30d6\u30e9\u30b8\u30eb',\n                  '\u30a4\u30ae\u30ea\u30b9\u9818\u30a4\u30f3\u30c9\u6d0b\u5730\u57df',\n                  '\u30d6\u30eb\u30ac\u30ea\u30a2',\n                  '\u30d6\u30eb\u30ad\u30ca\u30d5\u30a1\u30bd',\n                  '\u30d6\u30eb\u30f3\u30b8',\n                  '\u30ab\u30f3\u30dc\u30b8\u30a2',\n                  '\u30ab\u30e1\u30eb\u30fc\u30f3',\n                  '\u30ab\u30ca\u30c0',\n                  '\u30ab\u30fc\u30dc\u30d9\u30eb\u30c7',\n                  '\u30b1\u30a4\u30de\u30f3\u8af8\u5cf6',\n                  '\u4e2d\u592e\u30a2\u30d5\u30ea\u30ab\u5171\u548c\u56fd',\n                  '\u30c1\u30e3\u30c9',\n                  '\u30c1\u30ea',\n                  '\u4e2d\u56fd',\n                  '\u30b3\u30ed\u30f3\u30d3\u30a2',\n                  '\u30b3\u30e2\u30ed',\n                  '\u30b3\u30f3\u30b4',\n                  '\u30b3\u30b9\u30bf\u30ea\u30ab',\n                  '\u30af\u30ed\u30a2\u30c1\u30a2',\n                  '\u30ad\u30e5\u30fc\u30d0',\n                  '\u30ad\u30e5\u30e9\u30bd\u30fc',\n                  '\u30ad\u30d7\u30ed\u30b9',\n                  '\u30c1\u30a7\u30b3\u5171\u548c\u56fd',\n                  '\u30c7\u30f3\u30de\u30fc\u30af',\n                  '\u30b8\u30d6\u30c1',\n                  '\u30c9\u30df\u30cb\u30ab\u5171\u548c\u56fd',\n                  '\u30a8\u30af\u30a2\u30c9\u30eb',\n                  '\u30a8\u30b8\u30d7\u30c8',\n                  '\u30a8\u30eb\u30b5\u30eb\u30d0\u30c9\u30eb',\n                  '\u8d64\u9053\u30ae\u30cb\u30a2',\n                  '\u30a8\u30ea\u30c8\u30ea\u30a2',\n                  '\u30a8\u30b9\u30c8\u30cb\u30a2',\n                  '\u30a8\u30c1\u30aa\u30d4\u30a2',\n                  '\u30d5\u30a7\u30ed\u30fc\u8af8\u5cf6',\n                  '\u30d5\u30a3\u30b8\u30fc',\n                  '\u30d5\u30a3\u30f3\u30e9\u30f3\u30c9',\n                  '\u30d5\u30e9\u30f3\u30b9',\n                  '\u30d5\u30e9\u30f3\u30b9\u9818\u30ae\u30a2\u30ca',\n                  '\u30d5\u30e9\u30f3\u30b9\u9818\u30dd\u30ea\u30cd\u30b7\u30a2',\n                  '\u30d5\u30e9\u30f3\u30b9\u9818\u5357\u65b9\u30fb\u5357\u6975\u5730\u57df',\n                  '\u30ac\u30dc\u30f3',\n                  '\u30ac\u30f3\u30d3\u30a2',\n                  '\u30b8\u30e7\u30fc\u30b8\u30a2',\n                  '\u30c9\u30a4\u30c4',\n                  '\u30ac\u30fc\u30ca',\n                  '\u30b8\u30d6\u30e9\u30eb\u30bf\u30eb',\n                  '\u30ae\u30ea\u30b7\u30e3',\n                  '\u30b0\u30ea\u30fc\u30f3\u30e9\u30f3\u30c9',\n                  '\u30b0\u30ec\u30ca\u30c0',\n                  '\u30b0\u30a2\u30c9\u30eb\u30fc\u30d7',\n                  '\u30b0\u30a2\u30c6\u30de\u30e9',\n                  '\u30ac\u30fc\u30f3\u30b8\u30fc',\n                  '\u30ae\u30cb\u30a2',\n                  '\u30ac\u30a4\u30a2\u30ca',\n                  '\u30cf\u30a4\u30c1',\n                  '\u30db\u30f3\u30b8\u30e5\u30e9\u30b9',\n                  '\u9999\u6e2f',\n                  '\u30cf\u30f3\u30ac\u30ea\u30fc',\n                  '\u30a2\u30a4\u30b9\u30e9\u30f3\u30c9',\n                  '\u30a4\u30f3\u30c9',\n                  '\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2',\n                  '\u30a4\u30e9\u30f3',\n                  '\u30a4\u30e9\u30af',\n                  '\u30a2\u30a4\u30eb\u30e9\u30f3\u30c9',\n                  '\u30de\u30f3\u5cf6',\n                  '\u30a4\u30b9\u30e9\u30a8\u30eb',\n                  '\u30a4\u30bf\u30ea\u30a2',\n                  '\u30b8\u30e3\u30de\u30a4\u30ab',\n                  '\u65e5\u672c',\n                  '\u30b8\u30e3\u30fc\u30b8\u30fc',\n                  '\u30e8\u30eb\u30c0\u30f3',\n                  '\u30ab\u30b6\u30d5\u30b9\u30bf\u30f3',\n                  '\u30b1\u30cb\u30a2',\n                  '\u30ad\u30ea\u30d0\u30b9',\n                  '\u5927\u97d3\u6c11\u56fd',\n                  '\u30b3\u30bd\u30dc',\n                  '\u30af\u30eb\u30c7\u30a3\u30b9\u30bf\u30f3',\n                  '\u30af\u30a6\u30a7\u30fc\u30c8',\n                  '\u30ad\u30eb\u30ae\u30b9',\n                  '\u30e9\u30aa\u30b9',\n                  '\u30e9\u30c8\u30d3\u30a2',\n                  '\u30ec\u30d0\u30ce\u30f3',\n                  '\u30ea\u30d9\u30ea\u30a2',\n                  '\u30ea\u30d2\u30c6\u30f3\u30b7\u30e5\u30bf\u30a4\u30f3',\n                  '\u30ea\u30c8\u30a2\u30cb\u30a2',\n                  '\u30eb\u30af\u30bb\u30f3\u30d6\u30eb\u30af',\n                  '\u30de\u30ab\u30aa',\n                  '\u30de\u30c0\u30ac\u30b9\u30ab\u30eb',\n                  '\u30de\u30e9\u30a6\u30a4',\n                  '\u30de\u30ec\u30fc\u30b7\u30a2',\n                  '\u30e2\u30eb\u30c7\u30a3\u30d6',\n                  '\u30de\u30ea',\n                  '\u30de\u30eb\u30bf',\n                  '\u30de\u30eb\u30c6\u30a3\u30cb\u30fc\u30af',\n                  '\u30e2\u30fc\u30ea\u30bf\u30cb\u30a2',\n                  '\u30e2\u30fc\u30ea\u30b7\u30e3\u30b9',\n                  '\u30de\u30e8\u30c3\u30c8',\n                  '\u30e1\u30ad\u30b7\u30b3',\n                  '\u30e2\u30eb\u30c9\u30d0\u5171\u548c\u56fd',\n                  '\u30e2\u30ca\u30b3',\n                  '\u30e2\u30f3\u30b4\u30eb',\n                  '\u30e2\u30f3\u30c6\u30cd\u30b0\u30ed',\n                  '\u30e2\u30f3\u30c8\u30bb\u30e9\u30c8',\n                  '\u30e2\u30ed\u30c3\u30b3',\n                  '\u30e2\u30b6\u30f3\u30d3\u30fc\u30af',\n                  '\u30df\u30e3\u30f3\u30de\u30fc',\n                  '\u30ca\u30df\u30d3\u30a2',\n                  '\u30ca\u30a6\u30eb',\n                  '\u30cd\u30d1\u30fc\u30eb',\n                  '\u30aa\u30e9\u30f3\u30c0',\n                  '\u30cb\u30e5\u30fc\u30ab\u30ec\u30c9\u30cb\u30a2',\n                  '\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9',\n                  '\u30cb\u30ab\u30e9\u30b0\u30a2',\n                  '\u30ca\u30a4\u30b8\u30a7\u30ea\u30a2',\n                  '\u30ce\u30eb\u30a6\u30a7\u30fc',\n                  '\u30aa\u30de\u30fc\u30f3',\n                  '\u305d\u306e\u4ed6',\n                  '\u30d1\u30ad\u30b9\u30bf\u30f3',\n                  '\u30d1\u30ca\u30de',\n                  '\u30d1\u30d7\u30a2\u30cb\u30e5\u30fc\u30ae\u30cb\u30a2',\n                  '\u30d1\u30e9\u30b0\u30a2\u30a4',\n                  '\u30da\u30eb\u30fc',\n                  '\u30d5\u30a3\u30ea\u30d4\u30f3',\n                  '\u30dd\u30fc\u30e9\u30f3\u30c9',\n                  '\u30dd\u30eb\u30c8\u30ac\u30eb',\n                  '\u30ab\u30bf\u30fc\u30eb',\n                  '\u30ec\u30e6\u30cb\u30aa\u30f3',\n                  '\u30eb\u30fc\u30de\u30cb\u30a2',\n                  '\u30ed\u30b7\u30a2',\n                  '\u30b5\u30e2\u30a2',\n                  '\u30b5\u30f3\u30de\u30ea\u30ce',\n                  '\u30b5\u30f3\u30c8\u30e1\u30fb\u30d7\u30ea\u30f3\u30b7\u30da',\n                  '\u30b5\u30a6\u30b8\u30a2\u30e9\u30d3\u30a2',\n                  '\u30bb\u30cd\u30ac\u30eb',\n                  '\u30bb\u30eb\u30d3\u30a2',\n                  '\u30bb\u30fc\u30b7\u30a7\u30eb',\n                  '\u30b7\u30a8\u30e9\u30ec\u30aa\u30cd',\n                  '\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb',\n                  '\u30b9\u30ed\u30d0\u30ad\u30a2',\n                  '\u30b9\u30ed\u30d9\u30cb\u30a2',\n                  '\u30bd\u30ed\u30e2\u30f3\u8af8\u5cf6',\n                  '\u5357\u30a2\u30d5\u30ea\u30ab',\n                  '\u30b5\u30a6\u30b9\u30b8\u30e7\u30fc\u30b8\u30a2\u30fb\u30b5\u30a6\u30b9\u30b5\u30f3\u30c9\u30a6\u30a3\u30c3\u30c1\u8af8\u5cf6',\n                  '\u30b9\u30da\u30a4\u30f3',\n                  '\u30b9\u30ea\u30e9\u30f3\u30ab',\n                  '\u30b9\u30fc\u30c0\u30f3',\n                  '\u30b9\u30ef\u30b8\u30e9\u30f3\u30c9',\n                  '\u30b9\u30a6\u30a7\u30fc\u30c7\u30f3',\n                  '\u30b9\u30a4\u30b9',\n                  '\u30b7\u30ea\u30a2',\n                  '\u53f0\u6e7e',\n                  '\u30bf\u30f3\u30b6\u30cb\u30a2',\n                  '\u30bf\u30a4',\n                  '\u30c8\u30ea\u30cb\u30c0\u30fc\u30c9\u30fb\u30c8\u30d0\u30b4',\n                  '\u30c1\u30e5\u30cb\u30b8\u30a2',\n                  '\u30c8\u30eb\u30b3',\n                  '\u30a6\u30ac\u30f3\u30c0',\n                  '\u30a6\u30af\u30e9\u30a4\u30ca',\n                  '\u30a2\u30e9\u30d6\u9996\u9577\u56fd\u9023\u90a6',\n                  '\u30a4\u30ae\u30ea\u30b9',\n                  '\u30a2\u30e1\u30ea\u30ab\u5408\u8846\u56fd',\n                  '\u30a6\u30eb\u30b0\u30a2\u30a4',\n                  '\u30a6\u30ba\u30d9\u30ad\u30b9\u30bf\u30f3',\n                  '\u30d9\u30cd\u30ba\u30a8\u30e9',\n                  '\u30d9\u30c8\u30ca\u30e0',\n                  '\u30a4\u30a8\u30e1\u30f3',\n                  '\u30b8\u30f3\u30d0\u30d6\u30a8',\n                ],\n                'mktoCaptchaDisclaimer': \"\\u3053\\u306e\\u30b5\\u30a4\\u30c8\\u306freCAPTCHA\\u306b\\u3088\\u3063\\u3066\\u4fdd\\u8b77\\u3055\\u308c\\u3066\\u304a\\u308a\\u3001Google\\u306e<a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\" target=\\\"_blank\\\">Privacy Policy<\\\/a>\\u3068<a href=\\\"<a href=\\\"https:\\\/\\\/policies.google.com\\\/terms\\\" target=\\\"_blank\\\">Terms of Service<\\\/a>\\u304c\\u9069\\u7528\\u3055\\u308c\\u307e\\u3059\\u3002\",\n                'Industry': [\n                  '\u304a\u9078\u3073\u304f\u3060\u3055\u3044...',\n                  '\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599',\n                  '\u30a2\u30d1\u30ec\u30eb\u8863\u670d',\n                  '\u81ea\u52d5\u8eca\u7523\u696d',\n                  '\u6d88\u8cbb\u8ca1 (CPG)',\n                  '\u8010\u4e45\u6d88\u8cbb\u8ca1',\n                  '\u6559\u80b2',\n                  '\u91d1\u878d\u30b5\u30fc\u30d3\u30b9',\n                  '\u30ae\u30e3\u30f3\u30d6\u30eb\u3068\u30b2\u30fc\u30e0',\n                  '\u653f\u5e9c',\n                  '\u30d8\u30eb\u30b9\u30b1\u30a2',\n                  '\u88fd\u9020\u696d',\n                  '\u5e02\u5834\u8abf\u67fb',\n                  '\u30e1\u30c7\u30a3\u30a2\u3068\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8',\n                  '\u975e\u55b6\u5229\u56e3\u4f53',\n                  '\u98f2\u98df\u5e97',\n                  '\u5c0f\u58f2\u696d',\n                  'BtoB\u30b5\u30fc\u30d3\u30b9\uff08\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30fb\u30d3\u30b8\u30cd\u30b9\u30b5\u30fc\u30d3\u30b9\uff09',\n                  '\u30c6\u30af\u30ce\u30ed\u30b8\u30fc (\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3068\u30cf\u200b\u200b\u30fc\u30c9\u30a6\u30a7\u30a2)',\n                  '\u96fb\u6c17\u901a\u4fe1\u4e8b\u696d\u304a\u3088\u3073\u516c\u5171\u4e8b\u696d',\n                  '\u30bf\u30d0\u30b3',\n                  '\u904b\u9001\u696d\u304a\u3088\u3073\u7269\u6d41\u696d',\n                  '\u65c5\u884c\u696d\u3068\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3',\n                  '\u30b9\u30dd\u30fc\u30c4\u3001\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u3001\u30a6\u30a7\u30eb\u30cd\u30b9\u30b5\u30fc\u30d3\u30b9\u4e8b\u696d',\n                  '\u4ed6\u306e',\n                ],\n                'RequestaDemo': \"\u30c7\u30e2\u3092\u30ea\u30af\u30a8\u30b9\u30c8\u3059\u308b\",\n                'Webform_Notes__c': \"\u304a\u554f\u3044\u5408\u308f\u305b\u306e\u5185\u5bb9\u306b\u3064\u3044\u3066\u3001\u3082\u3046\u5c11\u3057\u8a73\u3057\u304f\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002\",\n              },\n              'zh-hans': {\n                'FirstName': '\u540d *',\n                'LastName': '\u59d3 *',\n                'Email': '\u516c\u53f8\u90ae\u7bb1 *',\n                'Phone': '\u624b\u673a\u53f7 *',\n                'Company': '\u516c\u53f8\u540d *',\n                'Country': '\u56fd\u5bb6\/\u5730\u533a *',\n                'Button': '\u63d0\u4ea4',\n                'Title': '\u804c\u4f4d\u540d\u79f0 *',\n                'InfluencerCopy': '\u5982\u9700\u54a8\u8be2\u4f9b\u5e94\u5546\u5408\u4f5c\u4e8b\u5b9c\uff0c\u8bf7\u70b9\u51fb<a href=\"https:\/\/tolunacorporate.com\/becomeasupplier\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6b64\u94fe\u63a5<\/a>\u3002',\n                'ConsumerPanel': '\u5982\u9700\u54a8\u8be2 Toluna \u6d88\u8d39\u8005\u6837\u672c\u793e\u533a\u6210\u5458\u76f8\u5173\u95ee\u9898\uff0c\u8bf7<a href=\"https:\/\/www.toluna.com\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\">\u70b9\u51fb\u6b64\u5904<\/a>\u8054\u7cfb Toluna Influencers\u3002',\n                'PrivacyPolicy': \"<p>\\u70b9\\u51fb\\u201c\\u63d0\\u4ea4\\u201d\\u540e\\uff0c\\u5373\\u8868\\u793a\\u60a8\\u5df2\\u9605\\u8bfb\\u5e76\\u540c\\u610f\\u6211\\u4eec\\u7684<span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">\\u300a\\u9690\\u79c1\\u6761\\u6b3e\\u300b<\\\/a><\\\/strong><\\\/span>\\u4e0e<span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">\\u300aCookie\\u6761\\u6b3e\\u300b<\\\/a><\\\/strong><\\\/span>\\u3002<\\\/p>\",\n                'Contact_Form_Inquiry_Type__c': [\n                  '\u8bf7\u9009\u62e9\u60a8\u7684\u9700\u6c42\u4e8b\u9879\uff1a',\n                  'Toluna Start \u6d1e\u5bdf\u5e73\u53f0\u6f14\u793a',\n                  'Toluna Start \u652f\u6301',\n                  'Toluna \u89e3\u51b3\u65b9\u6848\u4e0e\u62a5\u4ef7',\n                  '\u65b0\u8c03\u7814\u9879\u76ee\u54a8\u8be2',\n                  '\u516c\u5173\u4e0e\u5e02\u573a\u5408\u4f5c',\n                  '\u6837\u672c\u4f9b\u5e94\u5546\u5408\u4f5c',\n                ],\n                'Country': [\n                  '\u56fd\u5bb6\/\u5730\u533a *',\n                  '\u963f\u5bcc\u6c57',\n                  '\u5965\u5170\u7fa4\u5c9b',\n                  '\u963f\u5c14\u5df4\u5c3c\u4e9a',\n                  '\u963f\u5c14\u53ca\u5229\u4e9a',\n                  '\u5b89\u9053\u5c14',\n                  '\u5b89\u54e5\u62c9',\n                  '\u5b89\u572d\u62c9',\n                  '\u5b89\u63d0\u74dc\u548c\u5df4\u5e03\u8fbe',\n                  '\u963f\u6839\u5ef7',\n                  '\u4e9a\u7f8e\u5c3c\u4e9a',\n                  '\u6fb3\u5927\u5229\u4e9a',\n                  '\u5965\u5730\u5229',\n                  '\u963f\u585e\u62dc\u7586',\n                  '\u5df4\u54c8\u9a6c',\n                  '\u5df4\u6797',\n                  '\u5b5f\u52a0\u62c9\u56fd',\n                  '\u5df4\u5df4\u591a\u65af',\n                  '\u767d\u4fc4\u7f57\u65af',\n                  '\u6bd4\u5229\u65f6',\n                  '\u4f2f\u5229\u5179',\n                  '\u8d1d\u5b81',\n                  '\u767e\u6155\u5927',\n                  '\u4e0d\u4e39',\n                  '\u73bb\u5229\u7ef4\u4e9a',\n                  '\u6ce2\u65af\u5c3c\u4e9a\u548c\u9ed1\u585e\u54e5\u7ef4\u90a3',\n                  '\u535a\u8328\u74e6\u7eb3',\n                  '\u5df4\u897f',\n                  '\u82f1\u5c5e\u5370\u5ea6\u6d0b\u9886\u5730',\n                  '\u4fdd\u52a0\u5229\u4e9a',\n                  '\u5e03\u57fa\u7eb3\u6cd5\u7d22',\n                  '\u5e03\u9686\u8fea',\n                  '\u67ec\u57d4\u5be8',\n                  '\u5580\u9ea6\u9686',\n                  '\u52a0\u62ff\u5927',\n                  '\u4f5b\u5f97\u89d2',\n                  '\u5f00\u66fc\u7fa4\u5c9b',\n                  '\u4e2d\u975e\u5171\u548c\u56fd',\n                  '\u4e4d\u5f97',\n                  '\u667a\u5229',\n                  '\u4e2d\u56fd',\n                  '\u54e5\u4f26\u6bd4\u4e9a',\n                  '\u79d1\u6469\u7f57',\n                  '\u521a\u679c',\n                  '\u54e5\u65af\u8fbe\u9ece\u52a0',\n                  '\u514b\u7f57\u5730\u4e9a',\n                  '\u53e4\u5df4',\n                  '\u5e93\u62c9\u7d22',\n                  '\u585e\u6d66\u8def\u65af',\n                  '\u6377\u514b',\n                  '\u4e39\u9ea6',\n                  '\u5409\u5e03\u63d0',\n                  '\u591a\u7c73\u5c3c\u52a0\u5171\u548c\u56fd',\n                  '\u5384\u74dc\u591a\u5c14',\n                  '\u57c3\u53ca',\n                  '\u8428\u5c14\u74e6\u591a',\n                  '\u8d64\u9053\u51e0\u5185\u4e9a',\n                  '\u5384\u7acb\u7279\u91cc\u4e9a',\n                  '\u7231\u6c99\u5c3c\u4e9a',\n                  '\u57c3\u585e\u4fc4\u6bd4\u4e9a',\n                  '\u6cd5\u7f57\u7fa4\u5c9b',\n                  '\u6590\u6d4e',\n                  '\u82ac\u5170',\n                  '\u6cd5\u56fd',\n                  '\u6cd5\u5c5e\u572d\u4e9a\u90a3',\n                  '\u6cd5\u5c5e\u6ce2\u5229\u5c3c\u897f\u4e9a',\n                  '\u6cd5\u5c5e\u5357\u90e8\u9886\u5730',\n                  '\u52a0\u84ec',\n                  '\u5188\u6bd4\u4e9a',\n                  '\u683c\u9c81\u5409\u4e9a',\n                  '\u5fb7\u56fd',\n                  '\u52a0\u7eb3',\n                  '\u76f4\u5e03\u7f57\u9640',\n                  '\u5e0c\u814a',\n                  '\u683c\u9675\u5170',\n                  '\u683c\u6797\u7eb3\u8fbe',\n                  '\u74dc\u5fb7\u7f57\u666e',\n                  '\u5371\u5730\u9a6c\u62c9',\n                  '\u6839\u897f\u5c9b',\n                  '\u51e0\u5185\u4e9a',\n                  '\u572d\u4e9a\u90a3',\n                  '\u6d77\u5730',\n                  '\u6d2a\u90fd\u62c9\u65af',\n                  '\u4e2d\u56fd\u9999\u6e2f',\n                  '\u5308\u7259\u5229',\n                  '\u51b0\u5c9b',\n                  '\u5370\u5ea6',\n                  '\u5370\u5ea6\u5c3c\u897f\u4e9a',\n                  '\u4f0a\u6717',\n                  '\u4f0a\u62c9\u514b',\n                  '\u7231\u5c14\u5170',\n                  '\u9a6c\u6069\u5c9b',\n                  '\u4ee5\u8272\u5217',\n                  '\u610f\u5927\u5229',\n                  '\u7259\u4e70\u52a0',\n                  '\u65e5\u672c',\n                  '\u6cfd\u897f\u5c9b',\n                  '\u7ea6\u65e6',\n                  '\u54c8\u8428\u514b\u65af\u5766',\n                  '\u80af\u5c3c\u4e9a',\n                  '\u57fa\u91cc\u5df4\u65af',\n                  '\u97e9\u56fd',\n                  '\u79d1\u7d22\u6c83',\n                  '\u5e93\u5c14\u5fb7\u65af\u5766',\n                  '\u79d1\u5a01\u7279',\n                  '\u5409\u5c14\u5409\u65af\u65af\u5766',\n                  '\u8001\u631d',\n                  '\u62c9\u8131\u7ef4\u4e9a',\n                  '\u9ece\u5df4\u5ae9',\n                  '\u5229\u6bd4\u91cc\u4e9a',\n                  '\u5217\u652f\u6566\u58eb\u767b',\n                  '\u7acb\u9676\u5b9b',\n                  '\u5362\u68ee\u5821',\n                  '\u4e2d\u56fd\u6fb3\u95e8',\n                  '\u9a6c\u8fbe\u52a0\u65af\u52a0',\n                  '\u9a6c\u62c9\u7ef4',\n                  '\u9a6c\u6765\u897f\u4e9a',\n                  '\u9a6c\u5c14\u4ee3\u592b',\n                  '\u9a6c\u91cc',\n                  '\u9a6c\u8033\u4ed6',\n                  '\u9a6c\u63d0\u5c3c\u514b',\n                  '\u6bdb\u91cc\u5854\u5c3c\u4e9a',\n                  '\u6bdb\u91cc\u6c42\u65af',\n                  '\u9a6c\u7ea6\u7279',\n                  '\u58a8\u897f\u54e5',\n                  '\u6469\u5c14\u591a\u74e6',\n                  '\u6469\u7eb3\u54e5',\n                  '\u8499\u53e4',\n                  '\u9ed1\u5c71',\n                  '\u8499\u7279\u585e\u62c9\u7279',\n                  '\u6469\u6d1b\u54e5',\n                  '\u83ab\u6851\u6bd4\u514b',\n                  '\u7f05\u7538',\n                  '\u7eb3\u7c73\u6bd4\u4e9a',\n                  '\u7459\u9c81',\n                  '\u5c3c\u6cca\u5c14',\n                  '\u8377\u5170',\n                  '\u65b0\u5580\u91cc\u591a\u5c3c\u4e9a',\n                  '\u65b0\u897f\u5170',\n                  '\u5c3c\u52a0\u62c9\u74dc',\n                  '\u5c3c\u65e5\u5229\u4e9a',\n                  '\u632a\u5a01',\n                  '\u963f\u66fc',\n                  '\u5176\u4ed6',\n                  '\u5df4\u57fa\u65af\u5766',\n                  '\u5df4\u62ff\u9a6c',\n                  '\u5df4\u5e03\u4e9a\u65b0\u51e0\u5185\u4e9a',\n                  '\u5df4\u62c9\u572d',\n                  '\u79d8\u9c81',\n                  '\u83f2\u5f8b\u5bbe',\n                  '\u6ce2\u5170',\n                  '\u8461\u8404\u7259',\n                  '\u5361\u5854\u5c14',\n                  '\u7559\u5c3c\u6c6a',\n                  '\u7f57\u9a6c\u5c3c\u4e9a',\n                  '\u4fc4\u7f57\u65af',\n                  '\u8428\u6469\u4e9a',\n                  '\u5723\u9a6c\u529b\u8bfa',\n                  '\u5723\u591a\u7f8e\u548c\u666e\u6797\u897f\u6bd4',\n                  '\u6c99\u7279\u963f\u62c9\u4f2f',\n                  '\u585e\u5185\u52a0\u5c14',\n                  '\u585e\u5c14\u7ef4\u4e9a',\n                  '\u585e\u820c\u5c14',\n                  '\u585e\u62c9\u5229\u6602',\n                  '\u65b0\u52a0\u5761',\n                  '\u65af\u6d1b\u4f10\u514b',\n                  '\u65af\u6d1b\u6587\u5c3c\u4e9a',\n                  '\u6240\u7f57\u95e8\u7fa4\u5c9b',\n                  '\u5357\u975e',\n                  '\u5357\u4e54\u6cbb\u4e9a\u548c\u5357\u6851\u5a01\u5947\u7fa4\u5c9b',\n                  '\u897f\u73ed\u7259',\n                  '\u65af\u91cc\u5170\u5361',\n                  '\u82cf\u4e39',\n                  '\u65af\u5a01\u58eb\u5170',\n                  '\u745e\u5178',\n                  '\u745e\u58eb',\n                  '\u53d9\u5229\u4e9a',\n                  '\u53f0\u6e7e',\n                  '\u5766\u6851\u5c3c\u4e9a',\n                  '\u6cf0\u56fd',\n                  '\u7279\u7acb\u5c3c\u8fbe\u548c\u591a\u5df4\u54e5',\n                  '\u7a81\u5c3c\u65af',\n                  '\u571f\u8033\u5176',\n                  '\u4e4c\u5e72\u8fbe',\n                  '\u4e4c\u514b\u5170',\n                  '\u963f\u62c9\u4f2f\u8054\u5408\u914b\u957f\u56fd',\n                  '\u82f1\u56fd',\n                  '\u7f8e\u56fd',\n                  '\u4e4c\u62c9\u572d',\n                  '\u4e4c\u5179\u522b\u514b\u65af\u5766',\n                  '\u59d4\u5185\u745e\u62c9',\n                  '\u8d8a\u5357',\n                  '\u4e5f\u95e8',\n                  '\u6d25\u5df4\u5e03\u97e6',\n                ],\n                'Webform_Notes__c': '\u8bf7\u544a\u8bc9\u6211\u4eec\u66f4\u591a\u5173\u4e8e\u60a8\u7684\u9700\u6c42\u6216\u54a8\u8be2\u5185\u5bb9\uff1a',\n                'Industry': [\n                  '\u884c\u4e1a *',\n                  '\u9152\u7c7b',\n                  '\u670d\u88c5',\n                  '\u6c7d\u8f66',\n                  '\u5feb\u6d88\u54c1',\n                  '\u8010\u6d88\u54c1',\n                  '\u6559\u80b2',\n                  '\u91d1\u878d',\n                  '\u535a\u5f69\u5a31\u4e50',\n                  '\u653f\u5e9c',\n                  '\u533b\u7597',\n                  '\u5236\u9020',\n                  '\u5e02\u573a\u8c03\u7814',\n                  '\u5a92\u4f53\u4e0e\u5a31\u4e50',\n                  '\u975e\u8425\u5229\u7ec4\u7ec7',\n                  '\u9910\u996e',\n                  '\u96f6\u552e',\n                  '\u4e13\u4e1a\u670d\u52a1\uff08\u54a8\u8be2\u6216\u5546\u4e1a\u670d\u52a1\uff09',\n                  '\u79d1\u6280\uff08\u8f6f\u4ef6\u4e0e\u786c\u4ef6\uff09',\n                  '\u7535\u4fe1\u4e0e\u516c\u7528',\n                  '\u70df\u8349',\n                  '\u4ea4\u901a\u4e0e\u7269\u6d41',\n                  '\u9152\u5e97\u4e0e\u65c5\u6e38',\n                  '\u5065\u5eb7\u4e0e\u4fdd\u5065',\n                  '\u5176\u4ed6',\n                ],\n                'mktoCaptchaDisclaimer': \"\\u672c\\u7f51\\u7ad9\\u5df2\\u542f\\u7528 reCAPTCHA \\u4fdd\\u62a4\\uff0c\\u5e76\\u9002\\u7528 Google \\u7684<a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\" target=\\\"_blank\\\">\\u9690\\u79c1\\u653f\\u7b56<\\\/a>\\u548c<a href=\\\"https:\\\/\\\/policies.google.com\\\/terms\\\" target=\\\"_blank\\\">\\u670d\\u52a1\\u6761\\u6b3e<\\\/a>\\u3002\",\n              },\n              'en': {\n                'FirstName': 'First name *',\n                'LastName': 'Last Name *',\n                'Email': 'Work Email *',\n                'Phone': 'Phone Number *',\n                'Company': 'Company *',\n                'Country': 'Country *',\n                'Button': 'Submit',\n                'Title': 'Job Title *',\n                'InfluencerCopy': 'If you interested in becoming a supplier, please follow <a href=\"https:\/\/tolunacorporate.com\/becomeasupplier\/\" target=\"_blank\" rel=\"noopener noreferrer\">this link<\/a>.',\n                'ConsumerPanel': 'For questions about the Toluna Consumer Panel, or to become a member, please contact Toluna Influencers <a href=\"https:\/\/www.toluna.com\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.',\n                'PrivacyPolicy': \"<p>By clicking \\\"submit\\\" you are accepting our<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Privacy Policy<\\\/a><\\\/strong><\\\/span><span> <\\\/span>and<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Cookie Policy.<\\\/a><\\\/strong><\\\/span><\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  'When are you looking to complete your survey?',\n                  'Immediately',\n                  '1-2 Months',\n                  '3-6 Months',\n                  'Not sure'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"You are contacting us about:\",\n                  'Toluna Start Insights Platform Demo',\n                  \"Toluna Start Support\",\n                  \"Toluna Solutions and Pricing\",\n                  'New Research Project',\n                  'PR & Marketing',\n                  'Becoming a Supplier'\n\n                ],\n                'Country': [\n                  'Country *',\n                  'Afghanistan',\n                  'Aland Islands',\n                  'Albania',\n                  'Algeria',\n                  'Andorra',\n                  'Angola',\n                  'Anguilla',\n                  'Antigua and Barbuda',\n                  'Argentina',\n                  'Armenia',\n                  'Australia',\n                  'Austria',\n                  'Azerbaijian',\n                  'Bahamas',\n                  'Bahrain',\n                  'Bangladesh',\n                  'Barbados',\n                  'Belarus',\n                  'Belgium',\n                  'Belize',\n                  'Benin',\n                  'Bermuda',\n                  'Bhutan',\n                  'Bolivia',\n                  'Bosnia and Herzegovina',\n                  'Botswana',\n                  'Brazil',\n                  'British Indian Ocean Territory',\n                  'Bulgaria',\n                  'Burkina Faso',\n                  'Burundi',\n                  'Cambodia',\n                  'Cameroon',\n                  'Canada',\n                  'Cape Verde',\n                  'Cayman Islands',\n                  'Central African Republic',\n                  'Chad',\n                  'Chile',\n                  'China',\n                  'Colombia',\n                  'Comoros',\n                  'Congo',\n                  'Costa Rica',\n                  'Croatia',\n                  'Cuba',\n                  'Cura\u00e7ao',\n                  'Cyprus',\n                  'Czech Republic',\n                  'Denmark',\n                  'Djibouti',\n                  'Dominican Republic',\n                  'Ecuador',\n                  'Egypt',\n                  'El Salvador',\n                  'Equatorial Guinea',\n                  'Eritrea',\n                  'Estonia',\n                  'Ethiopia',\n                  'Feroe Islands',\n                  'Fiji',\n                  'Finland',\n                  'France',\n                  'French Guiana',\n                  'French Polynesia',\n                  'French Southern Territories',\n                  'Gabon',\n                  'Gambia',\n                  'Georgia',\n                  'Germany',\n                  'Ghana',\n                  'Gibraltar',\n                  'Greece',\n                  'Greenland',\n                  'Grenada',\n                  'Guadeloupe',\n                  'Guatemala',\n                  'Guernsey',\n                  'Guinea',\n                  'Guyana',\n                  'Haiti',\n                  'Honduras',\n                  'Hong Kong SAR',\n                  'Hungary',\n                  'Iceland',\n                  'India',\n                  'Indonesia',\n                  'Iran, Islamic Republic of',\n                  'Iraq',\n                  'Ireland',\n                  'Isle of Man',\n                  'Israel',\n                  'Italy',\n                  'Jamaica',\n                  'Japan',\n                  'Jersey',\n                  'Jordan',\n                  'Kazakhstan',\n                  'Kenya',\n                  'Kiribati',\n                  'Korea, Republic of',\n                  'Kosovo',\n                  'Kurdistan',\n                  'Kuwait',\n                  'Kyrgyzstan',\n                  'Laos',\n                  'Latvia',\n                  'Lebanon',\n                  'Liberia',\n                  'Liechtenstein',\n                  'Lithuania',\n                  'Luxembourg',\n                  'Macau SAR',\n                  'Madagascar',\n                  'Malawi',\n                  'Malaysia',\n                  'Maldives',\n                  'Mali',\n                  'Malta',\n                  'Martinique',\n                  'Mauritania',\n                  'Mauritius',\n                  'Mayotte',\n                  'Mexico',\n                  'Moldova, Republic of',\n                  'Monaco',\n                  'Mongolia',\n                  'Montenegro',\n                  'Montserrat',\n                  'Morocco',\n                  'Mozambique',\n                  'Myanmar',\n                  'Namibia',\n                  'Nauru',\n                  'Nepal',\n                  'Netherlands',\n                  'New Caledonia',\n                  'New Zealand',\n                  'Nicaragua',\n                  'Nigeria',\n                  'Norway',\n                  'Oman',\n                  'Other',\n                  'Pakistan',\n                  'Panama',\n                  'Papua New Guinea',\n                  'Paraguay',\n                  'Peru',\n                  'Philippines',\n                  'Poland',\n                  'Portugal',\n                  'Qatar',\n                  'Reunion',\n                  'Romania',\n                  'Russia',\n                  'Samoa',\n                  'San Marino',\n                  'Sao Tome and Principe',\n                  'Saudi Arabia',\n                  'Senegal',\n                  'Serbia',\n                  'Seychelles',\n                  'Sierra Leone',\n                  'Singapore',\n                  'Slovakia',\n                  'Slovenia',\n                  'Solomon Islands',\n                  'South Africa',\n                  'South Georgia and the South Sandwich Islands',\n                  'Spain',\n                  'Sri Lanka',\n                  'Sudan',\n                  'Swaziland',\n                  'Sweden',\n                  'Switzerland',\n                  'Syrian Arab Republic',\n                  'Taiwan',\n                  'Tanzania, United Republic o',\n                  'Thailand',\n                  'Trinidad and Tobago',\n                  'Tunisia',\n                  'Turkey',\n                  'Uganda',\n                  'Ukraine',\n                  'United Arab Emirates',\n                  'United Kingdom',\n                  'United States',\n                  'Uruguay',\n                  'Uzbekistan',\n                  'Venezuela, Bolivarian Republic of',\n                  'Viet Nam',\n                  'Yemen',\n                  'Zimbabwe',\n                ],\n                'Webform_Notes__c': \"Please tell us more about your inquiry...\",\n                'How_did_you_hear_about_us__c': 'How did you hear about us?',\n                'Industry': [\n                  'Select Industry *',\n                  'Alcoholic Beverages',\n                  'Apparel',\n                  'Automotive',\n                  'Consumer Packaged Goods (CPG)',\n                  'Durables',\n                  'Education',\n                  'Financial Services',\n                  'Gambling & Gaming',\n                  'Government',\n                  'Healthcare',\n                  'Manufacturing',\n                  'Market Research',\n                  'Media & Entertainment',\n                  'Non-Profit',\n                  'Restaurants',\n                  'Retail',\n                  'Services (Consulting or Business)',\n                  'Technology (Software & Hardware)',\n                  'Telecom & Utilities',\n                  'Tobacco',\n                  'Transportation & Logistics',\n                  'Travel & Hospitality',\n                  'Wellness & Fitness',\n                  'Other',\n                ],\n                'RequestaDemo': \"Request a Demo\",\n                'mktoCaptchaDisclaimer': \"This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.\",\n              },\n              'ko': {\n                'FirstName': '\uc774\ub984*',\n                'LastName': '\uc131*',\n                'Email': '\ud68c\uc0ac \uc774\uba54\uc77c*',\n                'Phone': '\ud734\ub300\uc804\ud654 \ubc88\ud638*',\n                'Company': '\ud68c\uc0ac\uba85*',\n                'Country': '\uad6d\uac00 \uc120\ud0dd*',\n                'Button': '\uc81c\ucd9c\ud558\uae30',\n                'Title': '\uc9c1\uae09*',\n                'InfluencerCopy': '\ud611\ub825\uc5c5\uccb4\uac00 \ub418\uace0 \uc2f6\uc73c\uc2e0 \uacbd\uc6b0, <a href=\"https:\/\/www.tolunacorporate.com\/ko\/becomeasupplier\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc774 \ub9c1\ud06c<\/a>\ub97c \ub97c \ud074\ub9ad\ud574 \uc8fc\uc138\uc694.',\n                'ConsumerPanel': 'Toluna \ud328\ub110\uc5d0 \ub300\ud574 \ubb38\uc758\ud558\uc2dc\uac70\ub098 \ud68c\uc6d0 \uac00\uc785\uc744 \uc6d0\ud558\uc2dc\ub294 \uacbd\uc6b0, <a href=\"https:\/\/www.toluna.com\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\">\uc774 \ub9c1\ud06c<\/a>\ub97c \ub530\ub77c\uac00 \uc8fc\uc138\uc694.',\n                'PrivacyPolicy': \"<p>\\u2018\\uc81c\\ucd9c\\ud558\\uae30\\u2018\\ub97c \\ud074\\ub9ad\\ud558\\uc2dc\\uba74 <strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">\\uac1c\\uc778\\uc815\\ubcf4 \\ucc98\\ub9ac\\ubc29\\uce68<\\\/a><\\\/strong> \\ubc0f <strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">\\ucfe0\\ud0a4 \\uc815\\ucc45<\\\/a><\\\/strong>\\uc5d0 \\ub3d9\\uc758\\ud558\\uac8c \\ub429\\ub2c8\\ub2e4.<\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  'When are you looking to complete your survey?',\n                  'Immediately',\n                  '1-2 Months',\n                  '3-6 Months',\n                  'Not sure'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"\ubb38\uc758 \ub0b4\uc6a9:\",\n                  'Toluna Start \ud50c\ub7ab\ud3fc \ub370\ubaa8',\n                  \"Toluna Start \uc9c0\uc6d0\",\n                  \"Toluna\uc758 \uc194\ub8e8\uc158 \ubc0f \ube44\uc6a9\",\n                  '\uc0c8\ub85c\uc6b4 \ub9ac\uc11c\uce58 \ud504\ub85c\uc81d\ud2b8',\n                  '\ud64d\ubcf4 \ubc0f \ub9c8\ucf00\ud305',\n                  '\ud611\ub825\uc5c5\uccb4 \ub418\uae30'\n\n                ],\n                'Country': [\n                  '\uad6d\uac00 \uc120\ud0dd*',\n                  '\uc544\ud504\uac00\ub2c8\uc2a4\ud0c4',\n                  '\uc62c\ub780\ub4dc \uc81c\ub3c4',\n                  '\uc54c\ubc14\ub2c8\uc544',\n                  '\uc54c\uc81c\ub9ac',\n                  '\uc548\ub3c4\ub77c',\n                  '\uc559\uace8\ub77c',\n                  '\uc575\uadc8\ub77c',\n                  '\uc564\ud2f0\uac00 \ubc14\ubd80\ub2e4',\n                  '\uc544\ub974\ud5e8\ud2f0\ub098',\n                  '\uc544\ub974\uba54\ub2c8\uc544',\n                  '\ud638\uc8fc',\n                  '\uc624\uc2a4\ud2b8\ub9ac\uc544',\n                  '\uc544\uc81c\ub974\ubc14\uc774\uc794',\n                  '\ubc14\ud558\ub9c8',\n                  '\ubc14\ub808\uc778',\n                  '\ubc29\uae00\ub77c\ub370\uc2dc',\n                  '\ubc14\ubca0\uc774\ub3c4\uc2a4',\n                  '\ubca8\ub77c\ub8e8\uc2a4',\n                  '\ubca8\uae30\uc5d0',\n                  '\ubca8\ub9ac\uc988',\n                  '\ubca0\ub0c9',\n                  '\ubc84\ubba4\ub2e4',\n                  '\ubd80\ud0c4',\n                  '\ubcfc\ub9ac\ube44\uc544',\n                  '\ubcf4\uc2a4\ub2c8\uc544 \ud5e4\ub974\uccb4\uace0\ube44\ub098',\n                  '\ubcf4\uce20\uc640\ub098',\n                  '\ube0c\ub77c\uc9c8',\n                  '\uc601\uad6d\ub839 \uc778\ub3c4\uc591 \uc9c0\uc5ed',\n                  '\ubd88\uac00\ub9ac\uc544',\n                  '\ubd80\ub974\ud0a4\ub098\ud30c\uc18c',\n                  '\ubd80\ub8ec\ub514',\n                  '\uce84\ubcf4\ub514\uc544',\n                  '\uce74\uba54\ub8ec',\n                  '\uce90\ub098\ub2e4',\n                  '\uce74\ubcf4\ubca0\ub974\ub370',\n                  '\ucf00\uc774\ub9e8 \uc81c\ub3c4',\n                  '\uc911\uc559\uc544\ud504\ub9ac\uce74\uacf5\ud654\uad6d',\n                  '\ucc28\ub4dc',\n                  '\uce60\ub808',\n                  '\uc911\uad6d',\n                  '\ucf5c\ub86c\ube44\uc544',\n                  '\ucf54\ubaa8\ub85c',\n                  '\ucf69\uace0',\n                  '\ucf54\uc2a4\ud0c0\ub9ac\uce74',\n                  '\ud06c\ub85c\uc544\ud2f0\uc544',\n                  '\ucfe0\ubc14',\n                  '\ud034\ub77c\uc18c',\n                  '\ud0a4\ud504\ub85c\uc2a4',\n                  '\uccb4\ucf54 \uacf5\ud654\uad6d',\n                  '\ub374\ub9c8\ud06c',\n                  '\uc9c0\ubd80\ud2f0',\n                  '\ub3c4\ubbf8\ub2c8\uce74 \uacf5\ud654\uad6d',\n                  '\uc5d0\ucf70\ub3c4\ub974',\n                  '\uc774\uc9d1\ud2b8',\n                  '\uc5d8\uc0b4\ubc14\ub3c4\ub974',\n                  '\uc801\ub3c4 \uae30\ub2c8',\n                  '\uc5d0\ub9ac\ud2b8\ub808\uc544',\n                  '\uc5d0\uc2a4\ud1a0\ub2c8\uc544',\n                  '\uc5d0\ud2f0\uc624\ud53c\uc544',\n                  '\ud398\ub85c \uc81c\ub3c4',\n                  '\ud53c\uc9c0',\n                  '\ud540\ub780\ub4dc',\n                  '\ud504\ub791\uc2a4',\n                  '\ud504\ub791\uc2a4\ub839 \uae30\uc544\ub098',\n                  '\ud504\ub791\uc2a4\ub839 \ud3f4\ub9ac\ub124\uc2dc\uc544',\n                  '\ud504\ub791\uc2a4\ub839 \ub0a8\ubd80 \uc9c0\uc5ed',\n                  '\uac00\ubd09',\n                  '\uac10\ube44\uc544',\n                  '\uc870\uc9c0\uc544',\n                  '\ub3c5\uc77c',\n                  '\uac00\ub098',\n                  '\uc9c0\ube0c\ub864\ud130',\n                  '\uadf8\ub9ac\uc2a4',\n                  '\uadf8\ub9b0\ub780\ub4dc',\n                  '\uadf8\ub808\ub098\ub2e4',\n                  '\uacfc\ub4e4\ub8e8\ud504',\n                  '\uacfc\ud14c\ub9d0\ub77c',\n                  '\uac74\uc9c0',\n                  '\uae30\ub2c8',\n                  '\uac00\uc774\uc544\ub098',\n                  '\uc544\uc774\ud2f0',\n                  '\uc628\ub450\ub77c\uc2a4',\n                  '\ud64d\ucf69',\n                  '\ud5dd\uac00\ub9ac',\n                  '\uc544\uc774\uc2ac\ub780\ub4dc',\n                  '\uc778\ub3c4',\n                  '\uc778\ub3c4\ub124\uc2dc\uc544',\n                  '\uc774\ub780',\n                  '\uc774\ub77c\ud06c',\n                  '\uc544\uc77c\ub79c\ub4dc',\n                  '\ub9e8\uc12c',\n                  '\uc774\uc2a4\ub77c\uc5d8',\n                  '\uc774\ud0c8\ub9ac\uc544',\n                  '\uc790\uba54\uc774\uce74',\n                  '\uc77c\ubcf8',\n                  '\uc800\uc9c0',\n                  '\uc694\ub974\ub2e8',\n                  '\uce74\uc790\ud750\uc2a4\ud0c4',\n                  '\ucf00\ub0d0',\n                  '\ud0a4\ub9ac\ubc14\uc2dc',\n                  '\ub300\ud55c\ubbfc\uad6d',\n                  '\ucf54\uc18c\ubcf4',\n                  '\ucfe0\ub974\ub514\uc2a4\ud0c4',\n                  '\ucfe0\uc6e8\uc774\ud2b8',\n                  '\ud0a4\ub974\uae30\uc2a4\uc2a4\ud0c4',\n                  '\ub77c\uc624\uc2a4',\n                  '\ub77c\ud2b8\ube44\uc544',\n                  '\ub808\ubc14\ub17c',\n                  '\ub77c\uc774\ubca0\ub9ac\uc544',\n                  '\ub9ac\ud788\ud150\uc288\ud0c0\uc778',\n                  '\ub9ac\ud22c\uc544\ub2c8\uc544',\n                  '\ub8e9\uc148\ubd80\ub974\ud06c',\n                  '\ub9c8\uce74\uc624',\n                  '\ub9c8\ub2e4\uac00\uc2a4\uce74\ub974',\n                  '\ub9d0\ub77c\uc704',\n                  '\ub9d0\ub808\uc774\uc2dc\uc544',\n                  '\ubab0\ub514\ube0c',\n                  '\ub9d0\ub9ac',\n                  '\ubab0\ud0c0',\n                  '\ub9c8\ub974\ud2f0\ub2c8\ud06c',\n                  '\ubaa8\ub9ac\ud0c0\ub2c8\uc544',\n                  '\ubaa8\ub9ac\uc154\uc2a4',\n                  '\ub9c8\uc694\ud2b8',\n                  '\uba55\uc2dc\ucf54',\n                  '\ubab0\ub3c4\ubc14',\n                  '\ubaa8\ub098\ucf54',\n                  '\ubabd\uace8',\n                  '\ubaac\ud14c\ub124\uadf8\ub85c',\n                  '\ubaac\ud2b8\uc138\ub77c\ud2b8',\n                  '\ubaa8\ub85c\ucf54',\n                  '\ubaa8\uc7a0\ube44\ud06c',\n                  '\ubbf8\uc580\ub9c8',\n                  '\ub098\ubbf8\ube44\uc544',\n                  '\ub098\uc6b0\ub8e8',\n                  '\ub124\ud314',\n                  '\ub124\ub35c\ub780\ub4dc',\n                  '\ub274\uce7c\ub808\ub3c4\ub2c8\uc544',\n                  '\ub274\uc9c8\ub79c\ub4dc',\n                  '\ub2c8\uce74\ub77c\uacfc',\n                  '\ub098\uc774\uc9c0\ub9ac\uc544',\n                  '\ub178\ub974\uc6e8\uc774',\n                  '\uc624\ub9cc',\n                  '\uae30\ud0c0',\n                  '\ud30c\ud0a4\uc2a4\ud0c4',\n                  '\ud30c\ub098\ub9c8',\n                  '\ud30c\ud478\uc544\ub274\uae30\ub2c8',\n                  '\ud30c\ub77c\uacfc\uc774',\n                  '\ud398\ub8e8',\n                  '\ud544\ub9ac\ud540',\n                  '\ud3f4\ub780\ub4dc',\n                  '\ud3ec\ub974\ud22c\uac08',\n                  '\uce74\ud0c0\ub974',\n                  '\ub808\uc704\ub2c8\uc639',\n                  '\ub8e8\ub9c8\ub2c8\uc544',\n                  '\ub7ec\uc2dc\uc544',\n                  '\uc0ac\ubaa8\uc544',\n                  '\uc0b0\ub9c8\ub9ac\ub178',\n                  '\uc0c1\ud22c\uba54 \ud504\ub9b0\uc2dc\ud398',\n                  '\uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544',\n                  '\uc138\ub124\uac08',\n                  '\uc138\ub974\ube44\uc544',\n                  '\uc138\uc774\uc178',\n                  '\uc2dc\uc5d0\ub77c\ub9ac\uc628',\n                  '\uc2f1\uac00\ud3ec\ub974',\n                  '\uc2ac\ub85c\ubc14\ud0a4\uc544',\n                  '\uc2ac\ub85c\ubca0\ub2c8\uc544',\n                  '\uc194\ub85c\ubaac \uc81c\ub3c4',\n                  '\ub0a8\uc544\ud504\ub9ac\uce74 \uacf5\ud654\uad6d',\n                  '\uc0ac\uc6b0\uc2a4\uc870\uc9c0\uc544 \ubc0f \uc0ac\uc6b0\uc2a4\uc0cc\ub4dc\uc704\uce58 \uc81c\ub3c4',\n                  '\uc2a4\ud398\uc778',\n                  '\uc2a4\ub9ac\ub791\uce74',\n                  '\uc218\ub2e8',\n                  '\uc5d0\uc2a4\uc640\ud2f0\ub2c8',\n                  '\uc2a4\uc6e8\ub374',\n                  '\uc2a4\uc704\uc2a4',\n                  '\uc2dc\ub9ac\uc544',\n                  '\ub300\ub9cc',\n                  '\ud0c4\uc790\ub2c8\uc544',\n                  '\ud0dc\uad6d',\n                  '\ud2b8\ub9ac\ub2c8\ub2e4\ub4dc \ud1a0\ubc14\uace0',\n                  '\ud280\ub2c8\uc9c0',\n                  '\ud130\ud0a4',\n                  '\uc6b0\uac04\ub2e4',\n                  '\uc6b0\ud06c\ub77c\uc774\ub098',\n                  '\uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8',\n                  '\uc601\uad6d',\n                  '\ubbf8\uad6d',\n                  '\uc6b0\ub8e8\uacfc\uc774',\n                  '\uc6b0\uc988\ubca0\ud0a4\uc2a4\ud0c4',\n                  '\ubca0\ub124\uc218\uc5d8\ub77c',\n                  '\ubca0\ud2b8\ub0a8',\n                  '\uc608\uba58',\n                  '\uc9d0\ubc14\ube0c\uc6e8',\n                ],\n                'Webform_Notes__c': \"\ubb38\uc758\ud558\uc2e0 \ub0b4\uc6a9\uc5d0 \ub300\ud574 \uc870\uae08 \ub354 \uc54c\ub824\uc8fc\uc138\uc694...\",\n                'How_did_you_hear_about_us__c': '\uc54c\uac8c\ub41c \uacbd\ub85c\uac00 \uc5b4\ub5bb\uac8c \ub418\uc2dc\ub098\uc694?',\n                'Industry': [\n                  '\uc0b0\uc5c5 \uc120\ud0dd*',\n                  '\uc8fc\ub958',\n                  '\uc758\ub958',\n                  '\uc790\ub3d9\ucc28',\n                  '\uc18c\ube44\uc7ac (CPG)',\n                  '\ub0b4\uad6c\uc7ac',\n                  '\uad50\uc721',\n                  '\uae08\uc735 \uc11c\ube44\uc2a4',\n                  '\ub3c4\ubc15 \ubc0f \uac8c\uc784',\n                  '\uc815\ubd80',\n                  '\ud5ec\uc2a4\ucf00\uc5b4',\n                  '\uc81c\uc870\uc5c5',\n                  '\uc2dc\uc7a5 \uc870\uc0ac',\n                  '\ubbf8\ub514\uc5b4 \ubc0f \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8',\n                  '\ube44\uc601\ub9ac',\n                  '\uc678\uc2dd\uc5c5',\n                  '\uc18c\ub9e4',\n                  '\uc11c\ube44\uc2a4 (\ucee8\uc124\ud305 \ub610\ub294 \ube44\uc988\ub2c8\uc2a4)',\n                  '\uae30\uc220 (\uc18c\ud504\ud2b8\uc6e8\uc5b4 \ubc0f \ud558\ub4dc\uc6e8\uc5b4)',\n                  '\ud1b5\uc2e0 \ubc0f \uc720\ud2f8\ub9ac\ud2f0',\n                  '\ub2f4\ubc30',\n                  '\uc6b4\uc1a1 \ubc0f \ubb3c\ub958',\n                  '\uc5ec\ud589 \ubc0f \uc219\ubc15',\n                  '\uc6f0\ub2c8\uc2a4 \ubc0f \ud53c\ud2b8\ub2c8\uc2a4',\n                  '\uae30\ud0c0',\n                ],\n                'RequestaDemo': \"\uc81c\ucd9c\ud558\uae30\",\n                'mktoCaptchaDisclaimer': \"\\uc774 \\uc0ac\\uc774\\ud2b8\\ub294 reCAPTCHA\\ub85c \\ubcf4\\ud638\\ub418\\uba70 Google \\uac1c\\uc778\\uc815\\ubcf4\\ucc98\\ub9ac\\ubc29\\uce68\\uacfc \\uc11c\\ube44\\uc2a4 \\uc57d\\uad00\\uc774 \\uc801\\uc6a9\\ub429\\ub2c8\\ub2e4.\",\n              }\n            };\n\n\n\n            const pathname = window.location.pathname;\n            const langMatch = pathname.match(\/^\\\/([a-z]{2}(?:-[a-z]{2,4})?)\\\/\/i);\n            var lang = langMatch ? langMatch[1] : 'en';\n\n            var formElem = form.getFormElem()[0];\n            var language = lang;\n\n            var formID = form.getId();\n\n\n\n            \/\/ Check if Landing_Page_URL__c field exists and update or add it\n            var formFields = form.getFormElem().find('[name=\"Landing_Page_URL__c\"]');\n            if (formFields.length > 0) {\n              \/\/ Field exists, update value\n              form.vals({\n                \"Landing_Page_URL__c\": window.location.href\n              });\n            } else {\n              \/\/ Field doesn't exist, add it\n              form.addHiddenFields({\n                \"Landing_Page_URL__c\": window.location.href\n              });\n            }\n\n            \/\/Go through all the form label translations in the defined language\n            for (var labelTranslation in translations[language]) {\n\n              \/\/Identify each element and change placeholder, but only try to replace a placeholder, if the field exists\n              if (formElem.querySelector('#' + labelTranslation)) {\n                if (labelTranslation == \"Industry\") {\n                  var industryField = formElem.querySelector('#Industry');\n                  var numOptions = industryField.options.length;\n                  for (let i = 1; i <= numOptions; i++) {\n                    if (i <= translations[language][labelTranslation].length) {\n                      industryField.querySelector('option:nth-child(' + i + ')').text = translations[language][labelTranslation][i - 1];\n                    } else {\n                      industryField.querySelector('option:nth-child(' + i + ')').style.display = \"none\";\n                    }\n                  }\n                } else if (labelTranslation == \"Country\") {\n                  if (formID != 2689) {\n                    \/\/ formElem.querySelector('#Country > option:nth-child(1)').text = translations[language][labelTranslation];\n                    var launchField = formElem.querySelector('#Country');\n                    launchField.querySelector('option:nth-child(1)').text = translations[language][labelTranslation][0];\n                    var numOptions = launchField.options.length;\n                    for (let i = 1; i <= numOptions; i++) {\n                      if (i <= translations[language][labelTranslation].length) {\n                        launchField.querySelector('option:nth-child(' + i + ')').text = translations[language][labelTranslation][i - 1];\n                      } else {\n                        launchField.querySelector('option:nth-child(' + i + ')').style.display = \"none\";\n                      }\n                    }\n\n                    \/\/ Sort country options alphabetically by label, keeping the first (placeholder) option pinned\n                    var firstOption = launchField.options[0];\n                    var sortableOptions = Array.from(launchField.options).slice(1).filter(function(opt) { return opt.style.display !== \"none\"; });\n                    sortableOptions.sort(function(a, b) { return a.text.localeCompare(b.text); });\n                    while (launchField.options.length > 1) { launchField.remove(1); }\n                    sortableOptions.forEach(function(opt) { launchField.add(opt); });\n                  }\n                } else if (labelTranslation == \"When_do_you_want_to_launch__c\") {\n                  var launchField = formElem.querySelector('#When_do_you_want_to_launch__c');\n                  launchField.querySelector('option:nth-child(1)').text = translations[language][labelTranslation][0];\n                  var numOptions = launchField.options.length;\n                  for (let i = 1; i <= numOptions; i++) {\n                    if (i <= translations[language][labelTranslation].length) {\n                      launchField.querySelector('option:nth-child(' + i + ')').text = translations[language][labelTranslation][i - 1];\n                    } else {\n                      launchField.querySelector('option:nth-child(' + i + ')').style.display = \"none\";\n                    }\n                  }\n                } else if (labelTranslation == \"Contact_Form_Inquiry_Type__c\") {\n                  var inquiryField = formElem.querySelector('#Contact_Form_Inquiry_Type__c');\n                  inquiryField.querySelector('option:nth-child(1)').text = translations[language][labelTranslation][0];\n                  var numOptions = inquiryField.options.length;\n                  for (let i = 1; i <= numOptions; i++) {\n                    if (i <= translations[language][labelTranslation].length) {\n                      inquiryField.querySelector('option:nth-child(' + i + ')').text = translations[language][labelTranslation][i - 1];\n                    } else {\n                      inquiryField.querySelector('option:nth-child(' + i + ')').style.display = \"none\";\n                    }\n                  }\n                } else if (labelTranslation == \"Webform_Notes__c\") {\n                  if (formID != 2689) {\n                    formElem.querySelector('#' + labelTranslation).placeholder = translations[language][labelTranslation];\n                  }\n\n                } else {\n\n           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