{"id":3846,"date":"2023-11-27T15:47:00","date_gmt":"2023-11-27T15:47:00","guid":{"rendered":"https:\/\/toluna-2025.local\/?p=3846"},"modified":"2025-03-26T04:40:51","modified_gmt":"2025-03-26T03:40:51","slug":"the-gen-z-social-media-equation","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/es\/the-gen-z-social-media-equation\/","title":{"rendered":"The Gen Z & social media equation"},"content":{"rendered":"\n

Gen Z, post-millennials, iGeneration, zoomers\u2026there are many names for the generation born between the late 90s and early 2000s. Quirky names aside, Gen Z has quickly become a force to be reckoned with and an increasingly important target group for brands and marketers. They\u2019re expected to become the largest global cohort by 2030, taking up\u00a026%<\/a>\u00a0of the world\u2019s population.<\/p>\n\n\n\n

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Appealing to Gen Z is easier said than done. To truly grab the attention of Gen Z, brands need to gain a thorough understanding of who they are, what their characteristics, values, and behaviors are, and what they expect from the brands they buy from.<\/p>\n\n\n