{"id":48399,"date":"2025-09-18T03:03:00","date_gmt":"2025-09-18T01:03:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=48399"},"modified":"2026-01-16T13:43:49","modified_gmt":"2026-01-16T12:43:49","slug":"new-cheers-tracking-motion-trends","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/es\/new-cheers-tracking-motion-trends\/","title":{"rendered":"A new \u00abcheers\u00bb: tracking trends in motion\u00a0"},"content":{"rendered":"\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-022285cfced0a2b0ab9e119e628eddb0\">From functional buzz to emotional escape, how is alcohol consumption evolving?<br><br>Earlier this year, we launched \u00ab<a href=\"https:\/\/tolunacorporate.com\/a-new-cheers-part-1-the-future-of-drinking-is-here\/\" data-type=\"link\" data-id=\"https:\/\/tolunacorporate.com\/a-new-cheers-part-1-the-future-of-drinking-is-here\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-blue-current-color\">A new cheers<\/mark><\/a>\u00ab: a data-fueled content series on shifting habits, values, and choices that define how Americans drink today. Powered by a nationwide quantitative study of 2,000+ alcohol consumers via <a href=\"https:\/\/tolunacorporate.com\/toluna-start-platform\/\" data-type=\"page\" data-id=\"7305\">Toluna Start<\/a>, our research set out to go beyond the buzz and track not just what people are drinking, but why.<br><br>Now, with the 2<sup>nd<\/sup> wave of the study complete, we\u2019re not seeing static trends. We\u2019re witnessing momentum across behaviors and attitudes, as well as some surprising shifts across generations. Let\u2019s explore what\u2019s holding steady, what\u2019s accelerating, and what\u2019s quietly disrupting the alcohol landscape.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48399_402f88-a2, .wp-block-toluna-advancedheading.kt-adv-heading48399_402f88-a2[data-kb-block=\"kb-adv-heading48399_402f88-a2\"]{font-size:var(--global-kb-font-size-xxl, 2.5rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48399_402f88-a2 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48399_402f88-a2[data-kb-block=\"kb-adv-heading48399_402f88-a2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading48399_402f88-a2 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading48399_402f88-a2\"><strong>Steady trends: stress, sobriety &amp; social connection<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48399_f76f22-4c, .wp-block-toluna-advancedheading.kt-adv-heading48399_f76f22-4c[data-kb-block=\"kb-adv-heading48399_f76f22-4c\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48399_f76f22-4c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48399_f76f22-4c[data-kb-block=\"kb-adv-heading48399_f76f22-4c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading48399_f76f22-4c wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading48399_f76f22-4c\">Emotional escape is still the top driver of consumption. Drinking to relax, cope with stress, and feel connected to others remains a key motivation. Across both waves, anxiety is the dominant feeling consumers have towards the state of the world, with 1 in 4 rating their mental health as fair or poor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1544\" height=\"1016\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-3.23.32-PM.png\" alt=\"\" class=\"wp-image-48660\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-3.23.32-PM.png 1544w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-3.23.32-PM-300x197.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-3.23.32-PM-1024x674.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-3.23.32-PM-768x505.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-3.23.32-PM-1536x1011.png 1536w\" sizes=\"(max-width: 1544px) 100vw, 1544px\" \/><\/figure>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-b77c7b707dee43a99e5c0fcd7be4206f\">Cost continues to shape choices. Tariffs are a wildcard: half of consumers claim they would cut back if import prices rise. Wine is also losing ground, with 51% finding it too expensive (a sentiment especially strong among younger drinkers).<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-ad73bd6f534b32437c25cbe34a9ea61f\">Health is the biggest buzzkill \u2013 and opportunity. Weight loss, hangover avoidance, and a desire to feel better are pushing people toward alternatives like THC, CBD-infused drinks, and non-alcoholic cocktails.<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-74092de4f409dbcf28ebb7c205ef444e\">Sober curiosity is still trending; the non-alcoholic movement isn\u2019t fading. In fact, 66% expect non-alcoholic cocktails to gain popularity, with Millennials and Gen X leading the shift.<a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Reasons to consume recreational drugs \/ infused drinks<\/strong><\/h5>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1916\" height=\"914\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-3.14.31-PM.png\" alt=\"Reasons to consume recreational drugs \/ infused drinks\" class=\"wp-image-48642\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-3.14.31-PM.png 1916w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-3.14.31-PM-300x143.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-3.14.31-PM-1024x488.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-3.14.31-PM-768x366.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-3.14.31-PM-1536x733.png 1536w\" sizes=\"(max-width: 1916px) 100vw, 1916px\" \/><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48399_2e96a0-e9, .wp-block-toluna-advancedheading.kt-adv-heading48399_2e96a0-e9[data-kb-block=\"kb-adv-heading48399_2e96a0-e9\"]{font-size:var(--global-kb-font-size-xxl, 2.5rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48399_2e96a0-e9 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48399_2e96a0-e9[data-kb-block=\"kb-adv-heading48399_2e96a0-e9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading48399_2e96a0-e9 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading48399_2e96a0-e9\"><strong>What\u2019s changing: Gen Z, wellness, THC, and Mind Shifts<\/strong><\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-707e5669335cf784136aaf24831cea63\">Gen Z is drinking more and feeling worse. Contrary to the \u201csober generation\u201d narrative, 35% of Gen Z have increased alcohol consumption. But they&#8217;re not drinking to party; they&#8217;re drinking to cope.<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-8fb77ab4171ae65cbc149a1c57f1ef66\">THC is seeing a modest increase, with 35% of consumers reporting usage (up from 31% in wave 1). Additionally, 64% of non-users say they are open to trying it, indicating a continued curiosity around cannabis-based products.<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-ecc35a8923dc6e09fd2fcb6c3391ed5f\">Psilocybin and mushroom-infused drinks show modest growth, signaling openness to exploration. Millennials are the most willing: from wellness drinks and non-alcoholic spirits to CBD and magic mushrooms, Millennials are redefining what &#8216;drinking&#8217; means.<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-0eb0601366cc1e13f8ae0f8c236f8619\">&nbsp;Wellness drinks have staying power. With 86% of consumers drinking them at least weekly, these beverages aren\u2019t a trend \u2013 they\u2019re a new category of habit.<a id=\"_msocom_1\"><\/a><\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48399_1119de-ae, .wp-block-toluna-advancedheading.kt-adv-heading48399_1119de-ae[data-kb-block=\"kb-adv-heading48399_1119de-ae\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48399_1119de-ae mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48399_1119de-ae[data-kb-block=\"kb-adv-heading48399_1119de-ae\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading48399_1119de-ae wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading48399_1119de-ae\"><strong>Wellness \/ Functional Drinks Attributes<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1712\" height=\"816\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-2.55.16-PM.png\" alt=\"\" class=\"wp-image-48621\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-2.55.16-PM.png 1712w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-2.55.16-PM-300x143.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-2.55.16-PM-1024x488.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-2.55.16-PM-768x366.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-2.55.16-PM-1536x732.png 1536w\" sizes=\"(max-width: 1712px) 100vw, 1712px\" \/><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48399_dc715a-e3, .wp-block-toluna-advancedheading.kt-adv-heading48399_dc715a-e3[data-kb-block=\"kb-adv-heading48399_dc715a-e3\"]{font-size:var(--global-kb-font-size-xxl, 2.5rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48399_dc715a-e3 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48399_dc715a-e3[data-kb-block=\"kb-adv-heading48399_dc715a-e3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading48399_dc715a-e3 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading48399_dc715a-e3\"><strong><strong>What this means for brands<\/strong><\/strong><\/h2>\n\n\n\n<p>Wave 2&#8217;s data suggests that brands have a clear opportunity to innovate and stay ahead of an industry in flux. Here are a few ways how:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"228\" height=\"73\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/1@2x.png\" alt=\"\" class=\"wp-image-48585\"\/><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48399_e7cb20-5f, .wp-block-toluna-advancedheading.kt-adv-heading48399_e7cb20-5f[data-kb-block=\"kb-adv-heading48399_e7cb20-5f\"]{line-height:24px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48399_e7cb20-5f mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48399_e7cb20-5f[data-kb-block=\"kb-adv-heading48399_e7cb20-5f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading48399_e7cb20-5f wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading48399_e7cb20-5f\">Reformulate for relevance<\/h5>\n\n\n\n<p>Whether it\u2019s lowering alcohol by volume (ABV), cutting sugar, or introducing functional ingredients, meeting consumers where their health goals are is no longer optional.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"281\" height=\"74\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/2@2x.png\" alt=\"\" class=\"wp-image-48594\"\/><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48399_78c027-ae, .wp-block-toluna-advancedheading.kt-adv-heading48399_78c027-ae[data-kb-block=\"kb-adv-heading48399_78c027-ae\"]{line-height:24px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48399_78c027-ae mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48399_78c027-ae[data-kb-block=\"kb-adv-heading48399_78c027-ae\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading48399_78c027-ae wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading48399_78c027-ae\">Go beyond the bottle<\/h5>\n\n\n\n<p>THC, mushroom-infused drinks, and nootropics are becoming legitimate lifestyle choices. There\u2019s a whitespace in crossover branding that hasn\u2019t been fully claimed yet.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"281\" height=\"86\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/3@2x.png\" alt=\"\" class=\"wp-image-48603\"\/><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48399_f53ec5-df, .wp-block-toluna-advancedheading.kt-adv-heading48399_f53ec5-df[data-kb-block=\"kb-adv-heading48399_f53ec5-df\"]{line-height:24px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48399_f53ec5-df mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48399_f53ec5-df[data-kb-block=\"kb-adv-heading48399_f53ec5-df\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading48399_f53ec5-df wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading48399_f53ec5-df\">Follow Gen Z closely (but don\u2019t make assumptions)<\/h5>\n\n\n\n<p>While Gen Z is drinking more, they\u2019re doing it differently. Emotional triggers, economic stress, and experimentation define their behavior.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"280\" height=\"73\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/4@2x.png\" alt=\"\" class=\"wp-image-48612\"\/><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48399_ad80a8-30, .wp-block-toluna-advancedheading.kt-adv-heading48399_ad80a8-30[data-kb-block=\"kb-adv-heading48399_ad80a8-30\"]{line-height:24px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48399_ad80a8-30 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48399_ad80a8-30[data-kb-block=\"kb-adv-heading48399_ad80a8-30\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading48399_ad80a8-30 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading48399_ad80a8-30\">Millennials are your testing ground<\/h5>\n\n\n\n<p>If a new category or crossover innovation has legs, Millennials are the ones giving it a shot.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"405\" height=\"405\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/drinks.png\" alt=\"\" class=\"wp-image-48651\" style=\"aspect-ratio:1;object-fit:contain;width:266px;height:auto\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/drinks.png 405w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/drinks-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/drinks-150x150.png 150w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\"><style>.wp-block-toluna-advancedheading.kt-adv-heading48399_bd7685-ec, .wp-block-toluna-advancedheading.kt-adv-heading48399_bd7685-ec[data-kb-block=\"kb-adv-heading48399_bd7685-ec\"]{font-size:var(--global-kb-font-size-xxl, 2.5rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48399_bd7685-ec mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48399_bd7685-ec[data-kb-block=\"kb-adv-heading48399_bd7685-ec\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading48399_bd7685-ec wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading48399_bd7685-ec\"><strong><strong>The last sip<\/strong><\/strong><\/h2>\n\n\n\n<p>The <em>New cheer<\/em>s study isn\u2019t just capturing data; it&#8217;s mapping a cultural evolution. From relaxation rituals to substance swaps, we\u2019re seeing a redefinition of what it means to unwind, celebrate, and cope.<\/p>\n\n\n\n<p>Whether your brand sits squarely in spirits, is dabbling in non-alcoholic products, or dreaming of its first THC-infused drop, one thing is certain: staying still isn\u2019t an option. Consumers are changing fast, and if you\u2019re not watching closely, you might miss the wave entirely.<\/p>\n\n\n\n<p>Stay tuned for wave 3 \u2013 the next round\u2019s on us.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><br>Download the\u00a0<a href=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/09\/AlcBevNewCheers-wave2_OnePager_v2_20250917.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">one-pager<\/a>\u00a0for a quick view of the 5 trends in motion across this evolving market. Want to know more? Contact\u00a0<a href=\"mailto:adriana.sousa@toluna.com\">adriana.sousa@toluna.com<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From functional buzz to emotional escape, how is alcohol consumption evolving? Earlier<\/p>\n","protected":false},"author":12,"featured_media":48542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[50],"tags":[240],"class_list":["post-48399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-consumer-insights","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/posts\/48399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/comments?post=48399"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/posts\/48399\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/media\/48542"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/media?parent=48399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/categories?post=48399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/tags?post=48399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}