{"id":49437,"date":"2025-10-14T01:50:00","date_gmt":"2025-10-13T23:50:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=49437"},"modified":"2026-01-15T14:40:19","modified_gmt":"2026-01-15T13:40:19","slug":"smarter-survey-design-prevent-fraud","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/es\/smarter-survey-design-prevent-fraud\/","title":{"rendered":"Not today, fraudster: smarter survey design starts here"},"content":{"rendered":"<style>.wp-block-toluna-advancedheading.kt-adv-heading49437_91504d-38, .wp-block-toluna-advancedheading.kt-adv-heading49437_91504d-38[data-kb-block=\"kb-adv-heading49437_91504d-38\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading49437_91504d-38 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading49437_91504d-38[data-kb-block=\"kb-adv-heading49437_91504d-38\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading49437_91504d-38 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading49437_91504d-38\">Incentivised surveys attract more than just honest respondents \u2013 they also attract fraudsters and inattentive users trying to game the system. To separate genuine respondents from fraudsters, we need to make it difficult for dishonest respondents to slip through (without punishing genuine participants along the way).&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading49437_ff9ee0-43, .wp-block-toluna-advancedheading.kt-adv-heading49437_ff9ee0-43[data-kb-block=\"kb-adv-heading49437_ff9ee0-43\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading49437_ff9ee0-43 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading49437_ff9ee0-43[data-kb-block=\"kb-adv-heading49437_ff9ee0-43\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading49437_ff9ee0-43 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading49437_ff9ee0-43\">Protecting our surveys through in-survey checks is an essential part of a holistic quality assurance system. Surveys without quality checks are essentially fraud magnets, as they make it extremely easy for dishonest respondents to make it through and collect their incentive. &nbsp;<br>&nbsp;<br>In a random selection of 61 surveys submitted to Toluna for scripting in August 2025, we found that 64% of surveys did not have <strong>any<\/strong> quality checks included in their questionnaire design. This highlights the need for further education on fraud prevention in the industry.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading49437_92da11-0a, .wp-block-toluna-advancedheading.kt-adv-heading49437_92da11-0a[data-kb-block=\"kb-adv-heading49437_92da11-0a\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading49437_92da11-0a mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading49437_92da11-0a[data-kb-block=\"kb-adv-heading49437_92da11-0a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading49437_92da11-0a wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading49437_92da11-0a\">Let\u2019s look at three core principles to designing surveys that are both fraud-resistant and human-friendly.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading49437_d03157-b8, .wp-block-toluna-advancedheading.kt-adv-heading49437_d03157-b8[data-kb-block=\"kb-adv-heading49437_d03157-b8\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading49437_d03157-b8 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading49437_d03157-b8[data-kb-block=\"kb-adv-heading49437_d03157-b8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading49437_d03157-b8 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading49437_d03157-b8\"><strong>1. Make it difficult for fraudsters, easy for real respondents<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-8bb9fc493ed28a0d313971435812020d\">The most effective way to fraud-proof a survey is to weave detection into the design, not bolt it on after the fact. When quality checks are subtle and embedded, they don\u2019t interrupt the experience for real participants, but they trip up fraudsters quickly.&nbsp;<\/p>\n\n\n<style>.kb-row-layout-id49437_e204df-c0 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id49437_e204df-c0 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id49437_e204df-c0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id49437_e204df-c0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id49437_e204df-c0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id49437_e204df-c0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id49437_e204df-c0 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column49437_d102b8-94 > .kt-inside-inner-col{display:flex;}.toluna-column49437_d102b8-94 > .kt-inside-inner-col,.toluna-column49437_d102b8-94 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column49437_d102b8-94 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column49437_d102b8-94 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column49437_d102b8-94 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column49437_d102b8-94{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_d102b8-94{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_d102b8-94 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column49437_d102b8-94 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column49437_d102b8-94{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column49437_d102b8-94{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_d102b8-94{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_d102b8-94 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column49437_d102b8-94 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column49437_d102b8-94{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_d102b8-94{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_d102b8-94 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column49437_d102b8-94 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column49437_d102b8-94\"><div class=\"kt-inside-inner-col\"><style>.kb-image49437_f1150d-3c .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image49437_f1150d-3c size-large\"><div class=\"\"><img decoding=\"async\" width=\"1024\" height=\"1016\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39595-1024x1016.png\" alt=\"Make the survey questions difficult for fraudsters but easy for real respndents\" class=\"kb-img wp-image-49438\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39595-1024x1016.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39595-300x298.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39595-150x150.png 150w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39595-768x762.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39595-1536x1524.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39595-2048x2032.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column49437_435198-a8 > .kt-inside-inner-col{display:flex;}.toluna-column49437_435198-a8 > .kt-inside-inner-col,.toluna-column49437_435198-a8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column49437_435198-a8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column49437_435198-a8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column49437_435198-a8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column49437_435198-a8{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_435198-a8{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_435198-a8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column49437_435198-a8 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column49437_435198-a8{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column49437_435198-a8{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_435198-a8{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_435198-a8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column49437_435198-a8 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column49437_435198-a8{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_435198-a8{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_435198-a8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column49437_435198-a8 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column49437_435198-a8\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading49437_d3e31d-9c, .wp-block-toluna-advancedheading.kt-adv-heading49437_d3e31d-9c[data-kb-block=\"kb-adv-heading49437_d3e31d-9c\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading49437_d3e31d-9c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading49437_d3e31d-9c[data-kb-block=\"kb-adv-heading49437_d3e31d-9c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading49437_d3e31d-9c wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading49437_d3e31d-9c\"><strong>The most effective way to fraud-proof a survey is to weave detection into the design, not bolt it on after the fact. When quality checks are subtle and embedded, they don\u2019t interrupt the experience for real participants, but they trip up fraudsters quickly.&nbsp;<\/strong><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-6da4961348169b3f0e4e5547012864c4\">Recommendations include:&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-8b3a5626c324363b1443aa112d8cf079\"><strong>Avoid obvious screening questions<\/strong>. Fraudsters recognise typical filters (e.g. \u00abDid you rent a car in the last 7 days?\u00bb) and can answer strategically. Instead, embed screeners in neutral groupings, e.g. \u201cWhich of the following activities have you done in the last 7 days?\u201d with a mix of targets and decoys. In the same dataset analyzed as above, the Toluna team found that almost 20% of surveys had obvious or leading screening questions.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-toluna-black-color has-text-color has-link-color wp-elements-4063a3ee280c636a057e5a09c47f08e3\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-cobalt-fusion-color\">Why it\u2019s important<\/mark><\/strong>: Fraudsters want to qualify for as many surveys as possible, so an easy screening section is like an open invitation. If they can\u2019t figure out how to qualify for your survey and keep getting screened out, they need to waste several survey attempts on finding a way in.<s> \u2013<\/s> I<s>i<\/s>n the meantime, honest respondents can fill your survey and take away opportunities for fraudsters.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-cb37e4ca77ade81b2e3de5584f87fa10\"><strong>Use fake or unlikely options<\/strong>. For example, adding a made-up brand in a list of real car brands or adding \u2018space travel\u2019 to a list of hobbies.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-toluna-black-color has-text-color has-link-color wp-elements-6cd4a1af8e343a217cc3778fca2ac7d1\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-cobalt-fusion-color\">Why it\u2019s important<\/mark><\/strong>: Fraudsters don\u2019t care about the content of what they\u2019re answering. They don\u2019t know the topic they\u2019re talking about and therefore it\u2019s more difficult for them to identify impossible or illogical answer options. This means they\u2019re more likely to fall into these traps.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-48cc1340a53537a6b79d6a4850c9d3c6\"><strong>Overstatement<\/strong> traps work well too. Include one or two rare or unlikely items in multi-choice lists. If someone claims they\u2019ve bought a DVD, car insurance, and chocolates all in the past seven days, they may be over-claiming.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-toluna-black-color has-text-color has-link-color wp-elements-b1cd21e05d227d680dd1185f47d6f0c3\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-cobalt-fusion-color\">Why it\u2019s important<\/mark><\/strong>: Fraudsters have learned over the years that if they select a lot of options in a multi-select question \u2013 especially within the screening section \u2013 they have a higher likelihood of staying in the survey. Therefore, they often tend to select lots of options in these questions.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-8c2d26eaae6f47df0ae3b71674f2932a\"><strong>Include open ends<\/strong>. The balance is fine here, as too many open ends can annoy genuine respondents \u2013 however, open ends create an extra layer of complexity for fraudsters.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-toluna-black-color has-text-color has-link-color wp-elements-39f227c6f6ac5e015b93b0c15cbdefc2\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-cobalt-fusion-color\">Why it\u2019s important<\/mark><\/strong>: Fraudsters have to program their bots to give good open ends that are at the same time not repetitive. This creates an extra hurdle for some who will abandon the survey or not put a lot of effort into their answer and make it easily detectable through automated open-end checks.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-6ac3914d1c8bd3d2bc2ea3cbc4329be7\"><strong>Leverage automation<\/strong> to remove poor responses in real time.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-toluna-black-color has-text-color has-link-color wp-elements-c882879e21cef9217403a47b6fd96224\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-cobalt-fusion-color\">Why it\u2019s important<\/mark><\/strong>: Fraudsters know that many checks happen after survey completion. By the time they\u2019re identified as low quality, they\u2019ve already received their incentive (which is often automatically awarded after completing a survey) and cashed out. This makes surveys without real-time terminations even more appealing for targeted fraud attacks.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-bed50148e5e7aeaf9be3ce8f86ef7cef\">These checks are unintrusive to honest users but stop bad actors before the data is compromised or rewards are issued.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading49437_77ae38-4b, .wp-block-toluna-advancedheading.kt-adv-heading49437_77ae38-4b[data-kb-block=\"kb-adv-heading49437_77ae38-4b\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading49437_77ae38-4b mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading49437_77ae38-4b[data-kb-block=\"kb-adv-heading49437_77ae38-4b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading49437_77ae38-4b wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading49437_77ae38-4b\"><strong>2. Basic quality checks have their place, but smart ones are the future<\/strong>&nbsp;<\/h2>\n\n\n<style>.kb-row-layout-id49437_cd7cbf-e9 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id49437_cd7cbf-e9 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id49437_cd7cbf-e9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id49437_cd7cbf-e9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id49437_cd7cbf-e9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id49437_cd7cbf-e9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id49437_cd7cbf-e9 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column49437_ece178-15 > .kt-inside-inner-col{display:flex;}.toluna-column49437_ece178-15 > .kt-inside-inner-col,.toluna-column49437_ece178-15 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column49437_ece178-15 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column49437_ece178-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column49437_ece178-15 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column49437_ece178-15{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_ece178-15{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_ece178-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column49437_ece178-15 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column49437_ece178-15{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column49437_ece178-15{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_ece178-15{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_ece178-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column49437_ece178-15 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column49437_ece178-15{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_ece178-15{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_ece178-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column49437_ece178-15 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column49437_ece178-15\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading49437_3aa1cb-a7, .wp-block-toluna-advancedheading.kt-adv-heading49437_3aa1cb-a7[data-kb-block=\"kb-adv-heading49437_3aa1cb-a7\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading49437_3aa1cb-a7 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading49437_3aa1cb-a7[data-kb-block=\"kb-adv-heading49437_3aa1cb-a7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading49437_3aa1cb-a7 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading49437_3aa1cb-a7\"><strong>Yes, speeding flags, straight-lining, and attention check questions still help. But they likely catch more real respondents &#8211; tired ones, distracted ones, those who are real people. Fraudsters? They know these checks inside out and have adapted their algorithms and tools to circumvent them.&nbsp;<\/strong><\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column49437_0dab67-44 > .kt-inside-inner-col{display:flex;}.toluna-column49437_0dab67-44 > .kt-inside-inner-col,.toluna-column49437_0dab67-44 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column49437_0dab67-44 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column49437_0dab67-44 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column49437_0dab67-44 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column49437_0dab67-44{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_0dab67-44{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_0dab67-44 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column49437_0dab67-44 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column49437_0dab67-44{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column49437_0dab67-44{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_0dab67-44{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_0dab67-44 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column49437_0dab67-44 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column49437_0dab67-44{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_0dab67-44{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_0dab67-44 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column49437_0dab67-44 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column49437_0dab67-44\"><div class=\"kt-inside-inner-col\"><style>.kb-image49437_c7bd0c-36 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image49437_c7bd0c-36 size-large\"><div class=\"\"><img decoding=\"async\" width=\"1024\" height=\"941\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39599-1024x941.png\" alt=\"Continuously evolve the survey defences with smarter techniques like logic checks, behavioural signals, and aggregated data checks to prevent fraudsters\" class=\"kb-img wp-image-49456\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39599-1024x941.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39599-300x276.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39599-768x705.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39599-1536x1411.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39599-2048x1881.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-6511022ea6dc147b0869018b22a500d6\">Evolve your defences with smarter techniques:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-toluna-black-color has-text-color has-link-color wp-elements-cec4d062bbcf9afc5aac16d2702ea388\"><strong>Logic checks<\/strong>: These flag inconsistencies that are very unlikely. For example: saying you\u2019re 18 years old with five children, claiming to buy the brand, but not being aware of it.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-toluna-black-color has-text-color has-link-color wp-elements-274132b0a2e871486906f0c9cdf3afe6\"><strong>Behavioural signals<\/strong>: Keep an eye on how respondents interact with the survey, not just what they answer. Do they use copy &amp; paste? Is the typing speed too fast? Are the mouse movements human? All this behavioural metadata from within the survey gives further insight into the nature of a survey\u2019s respondent.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-toluna-black-color has-text-color has-link-color wp-elements-971c3662d534c2b17fc0b4444c93b884\"><strong>Aggregated data checks<\/strong>: It is sometimes overlooked, but checking the data at an aggregate level is just as important as looking at individual respondents. If KPIs are looking very unexpected, it may be that the survey was compromised by fraudsters that aren\u2019t visible at the individual respondent level. In such cases, looking at the overall data patterns can make it clear that something is off. Questioning our data is key to achieving good quality results.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-a702e83f39c8bcc89fbfb60bbbb721fb\">The trick here is to continuously evolve our in-survey checks alongside fraudsters\u2019 tricks. Traditional quality checks still have their place, but fraudsters develop their technology on an ongoing basis, and we need to do the same to keep up with them.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading49437_43ee32-01, .wp-block-toluna-advancedheading.kt-adv-heading49437_43ee32-01[data-kb-block=\"kb-adv-heading49437_43ee32-01\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading49437_43ee32-01 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading49437_43ee32-01[data-kb-block=\"kb-adv-heading49437_43ee32-01\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading49437_43ee32-01 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading49437_43ee32-01\"><strong>3. <strong>Common pitfalls to avoid<\/strong><\/strong>&nbsp;<\/h2>\n\n\n<style>.kb-row-layout-id49437_189abd-8d > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id49437_189abd-8d > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id49437_189abd-8d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id49437_189abd-8d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id49437_189abd-8d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id49437_189abd-8d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id49437_189abd-8d alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column49437_94ad92-26 > .kt-inside-inner-col{display:flex;}.toluna-column49437_94ad92-26 > .kt-inside-inner-col,.toluna-column49437_94ad92-26 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column49437_94ad92-26 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column49437_94ad92-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column49437_94ad92-26 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column49437_94ad92-26{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_94ad92-26{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_94ad92-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column49437_94ad92-26 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column49437_94ad92-26{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column49437_94ad92-26{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_94ad92-26{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_94ad92-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column49437_94ad92-26 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column49437_94ad92-26{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_94ad92-26{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_94ad92-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column49437_94ad92-26 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column49437_94ad92-26\"><div class=\"kt-inside-inner-col\"><style>.kb-image49437_6c80ed-17 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image49437_6c80ed-17 size-large\"><div class=\"\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39600-1024x1024.png\" alt=\"\u2022\tExcessive checks or poorly placed ones can lead to biased results. Balance is essential.\" class=\"kb-img wp-image-49465\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39600-1024x1024.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39600-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39600-150x150.png 150w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39600-768x768.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39600-1536x1536.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39600-2048x2048.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column49437_53d008-6b > .kt-inside-inner-col{display:flex;}.toluna-column49437_53d008-6b > .kt-inside-inner-col,.toluna-column49437_53d008-6b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column49437_53d008-6b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column49437_53d008-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column49437_53d008-6b > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column49437_53d008-6b{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_53d008-6b{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_53d008-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column49437_53d008-6b > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column49437_53d008-6b{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column49437_53d008-6b{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_53d008-6b{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_53d008-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column49437_53d008-6b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column49437_53d008-6b{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_53d008-6b{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column49437_53d008-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column49437_53d008-6b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column49437_53d008-6b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading49437_ebe362-f8, .wp-block-toluna-advancedheading.kt-adv-heading49437_ebe362-f8[data-kb-block=\"kb-adv-heading49437_ebe362-f8\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading49437_ebe362-f8 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading49437_ebe362-f8[data-kb-block=\"kb-adv-heading49437_ebe362-f8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading49437_ebe362-f8 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading49437_ebe362-f8\"><strong>With all the quality checks, data points, and talk about fraud, it\u2019s easy to start seeing patterns or issues that may not be there. Even well-meaning quality control can backfire. Here\u2019s what to watch out for:&nbsp;<\/strong><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-c29488fdbf9f538c4299442b9c562ca5\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-cobalt-fusion-color\">Over-correcting<\/mark><\/strong>: Using too many trap questions, harsh speed limits, or too many \u2018one strike and you\u2019re out rules\u2019 can remove real respondents. This does not only result in potentially biased data, but also a bad respondent experience as respondents may feel they\u2019re being unfairly removed. This may mean they\u2019re less likely to participate in research in the future \u2013 and this in turn creates more opportunities for fraudsters.<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-65782bd2f357fea906216a0a41f4fa81\">ChatGPT tends to use hyphens and semicolons, yes, but so do some humans. Just because an answer has perfect punctuation and spelling doesn\u2019t mean it\u2019s bot-generated. But it\u2019s definitely worth combining with other data points!&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-d86be8dc14f46eef702cc71212de1903\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-cobalt-fusion-color\">Ignoring cultural, generational, and device nuance<\/mark><\/strong>: Some regions may prefer shorter responses; others value detail. Language structure, device habits, and even survey etiquette vary market to market. This is especially important to remember when running multi-country studies.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-f7bf5087a3661404d7c161c25bf53a6b\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-cobalt-fusion-color\">Assuming automation is everything<\/mark><\/strong>: Automated real-time checks are critical, but human review still plays a role, especially with open ends, contradictions, and context-specific fraud indicators. A healthy combination of artificial and human intelligence is the key to achieving high data quality.&nbsp;<\/p>\n\n\n\n<p class=\"has-primary-cobalt-fusion-color has-text-color has-link-color wp-elements-535312323dbf4c0843304c30299a6978\"><strong>Remember: <\/strong><strong>balance is everything<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-e6bd8b5bd76bb985d0b529a450f827ba\">To fraud-proof a survey, think like a fraudster, then design like a researcher. The best systems are layered, adaptive, and invisible to real users. Start with thoughtful questionnaire design, mix in smart quality logic, and stay agile. And always ask: Does this feel fair to a genuine respondent?&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-4f8cc18d402040daf08bc673d3228f0f\">Because at the end of the day, we\u2019re not just filtering out fraud. We\u2019re protecting the voices we do want to hear.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-f2e9664e34b9c1558d525c0d3fee122d\">Toluna\u2019s QSphere brings these principles to life, using AI and layered logic to keep surveys high-quality and make sure real voices heard. Learn more about how QSphere safeguards survey integrity <a href=\"https:\/\/tolunacorporate.com\/ai-and-innovation\/quality\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-blue-current-color\">here<\/mark><\/a>.\u00a0<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Incentivised surveys attract more than just honest respondents \u2013 they also attract<\/p>\n","protected":false},"author":14,"featured_media":49447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[50],"tags":[345,415,414],"class_list":["post-49437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-data-quality","tag-fraud-prevention","tag-survey-quality","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/posts\/49437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/comments?post=49437"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/posts\/49437\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/media\/49447"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/media?parent=49437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/categories?post=49437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/tags?post=49437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}