With over 85 years of category experience, Nestl\u00e9 Purina are the experts in pets\u2019 nutritional needs.<\/p>\n\n\n\n
And when it comes to pet nutrition, they don\u2019t just try to meet standards \u2013 they strive to exceed them. That\u2019s why Nestl\u00e9 Purina relied on Toluna to gauge market demand and consumer sentiment surrounding a new sustainable dog food product.<\/p>\n\n\n\n
Fast and robust insight is vital in today\u2019s complex, connected, and fast-changing world, with products being developed and launched faster than ever before.<\/p>\n\n\n\n
By leveraging our on-demand consumer insights platform, the insights team at Nestl\u00e9 Purina was able to reach a pre-profiled target of 200 dog owners in a matter of hours.<\/p>\n\n\n\n
Results were available to see in real-time through our visualization and analytics tools, enabling the insights team to access reporting and analyze results directly in an online environment.<\/p>\n\n\n\n
Toluna provided the team at Nestl\u00e9 the tools they needed to conduct effective voice-of-the-customer interviews\u2014helping them validate a new product in just two days, and ultimately preparing them to go after their target market.<\/p>\n\n\n\n
Conducting research at an early stage of the new product development process was critical for Nestl\u00e9 Purina to assess consumer demand and market size. This enabled them to commit to the idea, continue developing it, and launch the product into the market.<\/p>\n","protected":false},"excerpt":{"rendered":"
The challenge Fast insights in a nich market With over 85 years<\/p>\n","protected":false},"author":11,"featured_media":11524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-6818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/posts\/6818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/comments?post=6818"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/posts\/6818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/media\/11524"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/media?parent=6818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/categories?post=6818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/tags?post=6818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}