{"id":7014,"date":"2020-09-16T13:24:00","date_gmt":"2020-09-16T13:24:00","guid":{"rendered":"https:\/\/toluna-2025.local\/?p=7014"},"modified":"2025-03-24T10:28:24","modified_gmt":"2025-03-24T10:28:24","slug":"4-ways-you-can-optimize-your-creative-testing-process-by-using-an-ai-powered-pre-testing-solution","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/es\/4-ways-you-can-optimize-your-creative-testing-process-by-using-an-ai-powered-pre-testing-solution\/","title":{"rendered":"4 ways you can optimize your creative testing process by using an AI-powered pre-testing solution"},"content":{"rendered":"\n<p>It\u2019s 2025. The speed of business demands solutions that help your organization keep pace in the ever-evolving world of advertising. Enter the rise of AI-powered solutions. But how does the technology actually help you do your job better, as an insights professional? Our newest pre-testing solution\u00a0<a href=\"https:\/\/www.metrixlab.com\/solutions\/advertising-brand\/ai-ad-performance-pretesting-in-24-hours-with-act-instant\/\">ACT Instant<\/a>\u00a0was designed to help alleviate the challenges you face in today\u2019s media and creative environments. For when you don\u2019t have time to wait on results,\u00a0<a href=\"https:\/\/www.metrixlab.com\/our-videos\/\">ACT Instant predicts ad performance<\/a>\u00a0so you can optimize and select your best creative for hundreds of ads as quickly as possible.<\/p>\n\n\n\n<p>With all the buzz that AI and machine learning has generated in the insights industry in recent years, you must have heard the hype by now. But if you\u2019re still unsure whether AI can deliver the results you need, here are 4 reasons we think you should consider that the future of creative testing just may be AI-powered.<\/p>\n\n\n<style>.kb-image7014_461a3c-44 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-toluna-image kb-image7014_461a3c-44\"><figure class=\"aligncenter size-large\"><div class=\"\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/Act-Instant-BlogPost-01-2-1024x512.png\" alt=\"Four reasons why AI-powered solutions are the future of creative testing\" class=\"kb-img wp-image-7033\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/Act-Instant-BlogPost-01-2-1024x512.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/Act-Instant-BlogPost-01-2-300x150.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/Act-Instant-BlogPost-01-2-768x384.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/Act-Instant-BlogPost-01-2.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Combine powerful AI technology with human expertise to get the best of both worlds<\/strong><\/h2>\n\n\n\n<p>The capabilities of AI technology are progressing by leaps and bounds, but there are still limits to what we can automate. We can write machine learning programs to analyze a lot of visual ad elements, like the number of scene changes, whether there\u2019s music in the background, where a brand logo appears and for how long, and so on. But today\u2019s algorithms can\u2019t yet accurately process subtle elements related to humor, or identify which words being used are the key messages within an ad. With ACT Instant, a machine learning program analyzes and codes the ad by breaking down its distinctive elements. 70% of the coding is done automatically by algorithms with the remaining 30% coded by (human) advertising experts. In the end, you get an in-depth understanding of your ads\u2019 performance faster than by using surveys and respondents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Don\u2019t spend extra time analyzing your own data<\/strong><\/h2>\n\n\n\n<p>You\u2019re busy enough as it is, why not save yourself some trouble and take advantage of someone else\u2019s expertise? Another benefit of combining AI technology with human expertise is that an advertising specialist can deliver actionable insights and clear recommendations for you. Other AI-powered solutions may deliver fast results, but without the human analysis you don\u2019t get the full picture to help you make decisions or know what to optimize in your ads. You might also have to analyze the data yourself. A human advertising expert does a deep-dive analysis to interpret your ACT Instant results into a clear story for you and your team. You\u2019ll know exactly what your next steps should be without putting more of your time into the analysis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Leverage 15+ years of in-context ad testing experience in one go<\/strong><\/h2>\n\n\n\n<p>In order to develop ACT Instant\u2019s predictive capabilities, we leveraged a database of over 16,000 ads to develop models that can predict performance based on our gold-standard pre-testing solutions. Those solutions utilize in-context exposure to measure breakthrough via consumer engagement and attention, so your results are as true to life as possible. In today\u2019s media environment, consumers have more control than ever over the content they pay attention to. That\u2019s why breakthrough measurement is key in assessing ad performance \u2013 it shows whether your ad is capable of getting consumers\u2019 attention in the first place. Our approaches have always tested ads in an unforced environment, which gives viewers the choice to engage or not just as they\u2019ll have when seeing ads in real life. Models based only on forced exposure approaches don\u2019t accurately reflect today\u2019s media landscape and the dynamic nature of digital platforms because they don\u2019t measure breakthrough \u2013 whether or not an ad is actually noticed by viewers. ACT Instant models take these elements into account since they are based on in-context, behavior-driven approaches.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Get results in as little as 2 hours to make better decisions faster<\/strong><\/h2>\n\n\n\n<p>By leveraging automated predictive modeling, ACT Instant can deliver results at the speed at which you need to make decisions. Today\u2019s creative development process moves so quickly that brands don\u2019t always have the time to include the consumer perspective, even though they\u2019re producing creative in higher volumes than ever. An AI-powered solution like ACT Instant can help by adding agility, automation and affordability so that you can integrate research into your creative testing process when there isn\u2019t time or budget for traditional research tools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Welcome to the future of creative testing<\/h2>\n\n\n\n<p>When you need to make better decisions faster on the creative impact of your brand\u2019s campaigns, ACT Instant predicts ad performance so that you can optimize your creative across social video, online video, TV, banner and social static ad formats. By combining the latest AI technology with our validated pre-testing methodology and human advertising expertise, ACT Instant delivers actionable insights that show you the full picture of your ad performance. Get results in as little as 2 hours.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">To learn more about ACT Instant,&nbsp;<a href=\"https:\/\/www.tolunacorporate.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">get in touch<\/a>&nbsp;with one of our AI experts.<\/h3>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s 2025. The speed of business demands solutions that help your organization<\/p>\n","protected":false},"author":11,"featured_media":7059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-7014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/posts\/7014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/comments?post=7014"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/posts\/7014\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/media\/7059"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/media?parent=7014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/categories?post=7014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/es\/wp-json\/wp\/v2\/tags?post=7014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}