{"id":15632,"date":"2023-06-01T20:59:46","date_gmt":"2023-06-01T18:59:46","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=15632"},"modified":"2025-05-09T21:02:44","modified_gmt":"2025-05-09T19:02:44","slug":"questions-de-communication-tilder-bfm-business-hebdocom-vague-26","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/fr\/questions-de-communication-tilder-bfm-business-hebdocom-vague-26\/","title":{"rendered":"Questions de communication \u2013 Tilder-BFM Business \u2013 Hebdocom \u2013 Vague 26"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\">Enqu\u00eate r\u00e9alis\u00e9e en ligne les 30 et 31 mai 2023. \u00c9chantillon de 1 053 personnes repr\u00e9sentatif des Fran\u00e7ais \u00e2g\u00e9s de 18 ans et plus.<br>M\u00e9thode des quotas et redressement appliqu\u00e9s aux variables suivantes : sexe, \u00e2ge, cat\u00e9gorie socioprofessionnelle, r\u00e9gion et taille d\u2019agglom\u00e9ration de l\u2019interview\u00e9(e).<\/h5>\n\n\n\n<p><strong>Paris, le 1er juin,<\/strong><\/p>\n\n\n\n<p>Chaque semaine, dans le cadre de l\u2019\u00e9mission de BFM Business HEBDO COM, Toluna Harris Interactive r\u00e9alise pour la chaine et Tilder une enqu\u00eate pour sonder l\u2019opinion des Fran\u00e7ais autour d\u2019un sujet ou d\u2019un enjeu d\u2019actualit\u00e9.<\/p>\n\n\n\n<p>T\u00e9l\u00e9charger le\u00a0<a href=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/05\/Rapport-Harris-BFM-Business-x-Tilder-Vague-26-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">rapport complet<\/a><\/p>\n\n\n\n<p><strong>Vague 26 \u2013 Le changement de nom du Rassemblement National<\/strong><\/p>\n\n\n\n<p>Il y a cinq ans, apr\u00e8s sa premi\u00e8re d\u00e9faite \u00e0 la pr\u00e9sidentielle face \u00e0 Emmanuel Macron, Marine Le Pen annon\u00e7ait le changement de nom du Front National, qui devenait le Rassemblement National. Cette d\u00e9cision \u00e9tait essentiellement symbolique et participait \u00e0 la volont\u00e9 de \u00ab&nbsp;normalisation&nbsp;\u00bb de la formation avec notamment la volont\u00e9 de s\u2019inscrire en rupture avec les ann\u00e9es de pr\u00e9sidence de Jean-Marie Le Pen. Cinq ans plus tard, le parti a bien \u00e9volu\u00e9 et cette strat\u00e9gie semble relativement payante, comme en t\u00e9moigne le nombre record de d\u00e9put\u00e9s \u00e9lus \u00e0 l\u2019Assembl\u00e9e nationale lors des derni\u00e8res \u00e9lections l\u00e9gislatives. Mais les Fran\u00e7ais associent-ils ce changement de nom a un r\u00e9el changement id\u00e9ologique&nbsp;?<\/p>\n\n\n\n<p>Ils se montrent plut\u00f4t partag\u00e9s sur la question, m\u00eame si une majorit\u00e9 d\u2019entre eux estime que les id\u00e9es port\u00e9es par le Rassemblement National sont rest\u00e9es les m\u00eames que du temps du Front National (58%). N\u00e9anmoins, les sympathisants du parti ne partagent pas ce point de vue et plus de deux tiers d\u2019entre eux (71%) pensent au contraire que ce changement de nom a \u00e9t\u00e9 accompagn\u00e9 d\u2019une \u00e9volution id\u00e9ologique.<\/p>\n\n\n\n<p>T\u00e9l\u00e9charger le\u00a0<a href=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/05\/Rapport-Harris-BFM-Business-x-Tilder-Vague-26.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">rapport complet<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enqu\u00eate r\u00e9alis\u00e9e en ligne les 30 et 31 mai 2023. \u00c9chantillon de<\/p>\n","protected":false},"author":59,"featured_media":15649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[233],"tags":[101],"class_list":["post-15632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-france-fr","tag-poll-2","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts\/15632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/comments?post=15632"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts\/15632\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/media\/15649"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/media?parent=15632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/categories?post=15632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/tags?post=15632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}