{"id":15733,"date":"2023-05-18T21:16:05","date_gmt":"2023-05-18T19:16:05","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=15733"},"modified":"2025-05-09T21:19:21","modified_gmt":"2025-05-09T19:19:21","slug":"questions-de-communication-hebdocom-vague-25","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/fr\/questions-de-communication-hebdocom-vague-25\/","title":{"rendered":"Questions de communication \u2013 Hebdocom \u2013 Vague 25"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\">Enqu\u00eate r\u00e9alis\u00e9e&nbsp;<strong>en ligne&nbsp;<\/strong>les 12 et 15 mai2023. \u00c9chantillon de&nbsp;<strong>1 036<\/strong>&nbsp;personnes repr\u00e9sentatif des Fran\u00e7ais \u00e2g\u00e9s de 18 ans et plus. M\u00e9thode des quotas et redressement appliqu\u00e9s aux variables suivantes : sexe, \u00e2ge, cat\u00e9gorie socioprofessionnelle, r\u00e9gion et taille d\u2019agglom\u00e9ration de l\u2019interview\u00e9(e).<\/h5>\n\n\n\n<p><strong>Paris, le 17 mai,<\/strong><\/p>\n\n\n\n<p>Chaque semaine, dans le cadre de l\u2019\u00e9mission de BFM Business HEBDO COM, Toluna Harris Interactive r\u00e9alise pour la chaine et Tilder une enqu\u00eate pour sonder l\u2019opinion des Fran\u00e7ais autour d\u2019un sujet ou d\u2019un enjeu d\u2019actualit\u00e9.<\/p>\n\n\n\n<p>T\u00e9l\u00e9charger le\u00a0<a href=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/05\/Rapport-Toluna-Harris-BFM-Business-x-Tilder-Vague-25-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">rapport complet<\/a><\/p>\n\n\n\n<p><strong>Vague 25 \u2013 Les Fran\u00e7ais et la communication d\u2019Elisabeth Borne<\/strong><\/p>\n\n\n\n<p>Ce mardi, Elisabeth Borne a f\u00eat\u00e9 sa premi\u00e8re ann\u00e9e en tant que Premi\u00e8re ministre, elle qui a \u00e9t\u00e9 nomm\u00e9e le 16 mai 2022. Douze mois mouvement\u00e9s pour la cheffe du gouvernement, ayant d\u00fb notamment composer avec une Assembl\u00e9e sans majorit\u00e9 absolue. Si elle avait annonc\u00e9 apr\u00e8s les \u00e9lections l\u00e9gislatives rechercher le compromis en construisant des \u00ab&nbsp;majorit\u00e9s de projet&nbsp;\u00bb, elle s\u2019est ensuite heurt\u00e9e \u00e0 l\u2019\u00e9preuve de la r\u00e9forme des retraites, dont elle est sortie fragilis\u00e9e. Mais au-del\u00e0 du fond de son action, quelle perception ont les Fran\u00e7ais de sa communication&nbsp;?<\/p>\n\n\n\n<p>La communication d\u2019Elisabeth Borne est per\u00e7ue de mani\u00e8re assez nuanc\u00e9e par les Fran\u00e7ais, qui en distinguent des aspects plus ou moins positifs. Si pr\u00e8s de la moiti\u00e9 d\u2019entre eux l\u2019estiment claire (46%), et dans une moindre mesure, coh\u00e9rente (43%), ils sont n\u00e9anmoins beaucoup plus sceptiques vis-\u00e0-vis de sa modernit\u00e9 (31%) et de sa capacit\u00e9 \u00e0 rassurer (28%). Enfin, 4 Fran\u00e7ais sur 10 jugent la communication de la Premi\u00e8re ministre sinc\u00e8re.<\/p>\n\n\n\n<p>T\u00e9l\u00e9charger le\u00a0<a href=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/05\/Rapport-Toluna-Harris-BFM-Business-x-Tilder-Vague-25.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">rapport complet<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enqu\u00eate r\u00e9alis\u00e9e&nbsp;en ligne&nbsp;les 12 et 15 mai2023. \u00c9chantillon de&nbsp;1 036&nbsp;personnes repr\u00e9sentatif des<\/p>\n","protected":false},"author":59,"featured_media":15750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[233],"tags":[101],"class_list":["post-15733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-france-fr","tag-poll-2","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts\/15733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/comments?post=15733"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts\/15733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/media\/15750"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/media?parent=15733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/categories?post=15733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/tags?post=15733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}