{"id":16168,"date":"2023-03-30T22:39:46","date_gmt":"2023-03-30T20:39:46","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=16168"},"modified":"2025-05-09T22:43:26","modified_gmt":"2025-05-09T20:43:26","slug":"questions-de-communication-hebdocom-vague-18","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/fr\/questions-de-communication-hebdocom-vague-18\/","title":{"rendered":"Questions de communication \u2013 Hebdocom \u2013 Vague 18"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\">Enqu\u00eate r\u00e9alis\u00e9e&nbsp;<strong>en ligne&nbsp;<\/strong>les&nbsp;<strong>28<\/strong>&nbsp;et&nbsp;<strong>29 mars&nbsp;<\/strong>2023. \u00c9chantillon de&nbsp;<strong>1 038<\/strong>&nbsp;personnes repr\u00e9sentatif des Fran\u00e7ais \u00e2g\u00e9s de 18 ans et plus. M\u00e9thode des quotas et redressement appliqu\u00e9s aux variables suivantes : sexe, \u00e2ge, cat\u00e9gorie socioprofessionnelle, r\u00e9gion et taille d\u2019agglom\u00e9ration de l\u2019interview\u00e9(e).<\/h5>\n\n\n\n<p><strong>Paris, le 30 mars,<\/strong><\/p>\n\n\n\n<p>Chaque semaine, dans le cadre de l\u2019\u00e9mission de BFM Business HEBDO COM, Toluna Harris Interactive r\u00e9alise pour la chaine et Tilder une enqu\u00eate pour sonder l\u2019opinion des Fran\u00e7ais autour d\u2019un sujet ou d\u2019un enjeu d\u2019actualit\u00e9.<\/p>\n\n\n\n<p>T\u00e9l\u00e9charger le\u00a0<a href=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/05\/Rapport-Harris-BFM-Business-x-Tilder-Vague-18-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">rapport complet<\/a><\/p>\n\n\n\n<p><strong>Vague 18 \u2013 Les Fran\u00e7ais et la publicit\u00e9 cibl\u00e9e<\/strong><\/p>\n\n\n\n<p>Depuis 2020, la publicit\u00e9 segment\u00e9e \u00e0 la t\u00e9l\u00e9vision est autoris\u00e9e en France. Rejoignant le mod\u00e8le d\u00e9j\u00e0 mis en \u0153uvre sur Internet, elle permet aux annonceurs de diffuser leurs campagnes de publicit\u00e9 en ciblant des profils particuliers de foyers selon diff\u00e9rents crit\u00e8res (g\u00e9olocalisation, composition du foyer, centres d\u2019int\u00e9r\u00eat, etc.). Ce ciblage est permis par les donn\u00e9es contenues dans les box ou les t\u00e9l\u00e9visions connect\u00e9es mais reste soumis au recueil du consentement de l\u2019utilisateur. Nous nous sommes donc int\u00e9ress\u00e9s au regard que portent les Fran\u00e7ais sur ce d\u00e9veloppement de la publicit\u00e9 personnalis\u00e9e.<\/p>\n\n\n\n<p>Une courte majorit\u00e9 de Fran\u00e7ais se prononcent en faveur de cette individualisation, 6 d\u2019entre eux sur 10 d\u00e9clarant pr\u00e9f\u00e9rer voir une publicit\u00e9 personnalis\u00e9e selon leurs centres d\u2019int\u00e9r\u00eat plut\u00f4t qu\u2019une publicit\u00e9 qui n\u2019y corresponde pas forc\u00e9ment. Cette proportion est en l\u00e9g\u00e8re hausse depuis un an et on peut \u00e9galement noter que ce sont les plus jeunes qui s\u2019y montrent les plus favorables.<\/p>\n\n\n\n<p>T\u00e9l\u00e9charger le\u00a0<a href=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/05\/Rapport-Harris-BFM-Business-x-Tilder-Vague-18.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">rapport complet<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enqu\u00eate r\u00e9alis\u00e9e&nbsp;en ligne&nbsp;les&nbsp;28&nbsp;et&nbsp;29 mars&nbsp;2023. \u00c9chantillon de&nbsp;1 038&nbsp;personnes repr\u00e9sentatif des Fran\u00e7ais \u00e2g\u00e9s de<\/p>\n","protected":false},"author":59,"featured_media":16185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[233],"tags":[101],"class_list":["post-16168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-france-fr","tag-poll-2","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts\/16168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/comments?post=16168"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts\/16168\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/media\/16185"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/media?parent=16168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/categories?post=16168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/tags?post=16168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}