{"id":20169,"date":"2022-10-25T10:36:54","date_gmt":"2022-10-25T08:36:54","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=20169"},"modified":"2025-05-20T10:40:10","modified_gmt":"2025-05-20T08:40:10","slug":"le-consommateur-omnicanal-en-grande-distribution-en-2022","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/fr\/le-consommateur-omnicanal-en-grande-distribution-en-2022\/","title":{"rendered":"Le consommateur omnicanal en grande distribution en 2022"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\">Etude Harris Interactive, budgetbox et Sogec r\u00e9alis\u00e9e en ligne en mars 2022 aupr\u00e8s de 1708 Fran\u00e7ais et 889 consommateurs omnicanaux.<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019acc\u00e9l\u00e9ration du digital a boulevers\u00e9 les habitudes des consommateurs d\u00e9sormais connect\u00e9s, surinform\u00e9s et habitu\u00e9s \u00e0 jongler d\u2019un canal de distribution \u00e0 l\u2019autre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deux ans apr\u00e8s la crise li\u00e9e au Covid-19, ils sont dor\u00e9navant plus de la moiti\u00e9 \u00e0 faire leurs courses du quotidien \u00e0 la fois en magasin et en ligne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afin de mieux comprendre le comportement du consommateur omnicanal Fran\u00e7ais en grande distribution, budgetbox, Sogec et Harris Interactive ont men\u00e9 pour une troisi\u00e8me fois une \u00e9tude \u00e0 ce propos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qui sont ces consommateurs omnicanaux ? Ont-ils gard\u00e9 les m\u00eames habitudes depuis 2020 ? Sont-ils rest\u00e9s aussi fid\u00e8les aux parcours digitaux ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9couvrez aussi dans ce barom\u00e8tre :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 L\u2019\u00e9tat des lieux des circuits de courses connect\u00e9s ;<br>\u2013 Le profil du consommateur omnicanal en 2022 ;<br>\u2013 Leurs pratiques de courses ;<br>\u2013 L\u2019influence de la promotion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Etude Harris Interactive, budgetbox et Sogec r\u00e9alis\u00e9e en ligne en mars 2022<\/p>\n","protected":false},"author":59,"featured_media":20170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"_toluna_use_new_nav":false,"footnotes":""},"categories":[254],"tags":[101],"class_list":["post-20169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-france-fr-2","tag-poll-2","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts\/20169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/comments?post=20169"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts\/20169\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/media\/20170"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/media?parent=20169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/categories?post=20169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/tags?post=20169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}