{"id":234273,"date":"2026-10-21T18:58:17","date_gmt":"2026-10-21T16:58:17","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=234273"},"modified":"2026-10-21T18:58:19","modified_gmt":"2026-10-21T16:58:19","slug":"observatoire-cetelem-auto-2027","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/fr\/observatoire-cetelem-auto-2027\/","title":{"rendered":"Observatoire\u00a0Cetelem\u00a0Auto 2027"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Enqu\u00eates r\u00e9alis\u00e9es en ligne et en simultan\u00e9 par Toluna Harris Interactive dans 13 pays (9 en Europe, ainsi qu\u2019en Turquie, Japon, Chine et Etats-Unis). 13 \u00e9chantillons repr\u00e9sentatifs de la population nationale \u00e2g\u00e9e de 18 ans et plus de chaque pays ont \u00e9t\u00e9 interrog\u00e9s du 8 juin au 19 juin 2026. Au total, 15 770 personnes (3\u202f151 en France et plus de 1\u202f000 dans chacun des autres pays) ont \u00e9t\u00e9 interrog\u00e9es.<\/em>&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>M\u00e9thode des quotas et redressement appliqu\u00e9s aux variables suivantes :<\/em> <em>sexe, \u00e2ge, r\u00e9gion d\u2019habitation et niveau de revenus (ou cat\u00e9gorie socio-professionnelle dans le cas de la France) des interrog\u00e9s dans chacun des pays. Chaque pays a ensuite \u00e9t\u00e9 remis \u00e0 son poids au sein de l\u2019\u00e9chantillon global, selon la taille de sa population totale.<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paris, le 21 octobre,<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em><strong><em>La patrie ou le prix ? Les automobilistes ont choisi<\/em><\/strong>\u00a0<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retrouvez les r\u00e9sultats de l\u2019Observatoire Cetelem 2027 (volet automobile), \u00e9tude internationale r\u00e9alis\u00e9e par Toluna Harris Interactive aupr\u00e8s d\u2019\u00e9chantillons nationaux repr\u00e9sentatifs de plus de 15 000 personnes au total, r\u00e9parties dans 13 pays du monde.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette ann\u00e9e, l\u2019Observatoire Cetelem s\u2019int\u00e9resse au rapport qu&rsquo;entretiennent les automobilistes avec les marques automobiles, des plus anciennes et prestigieuses aux plus r\u00e9centes, et cherche plus particuli\u00e8rement \u00e0 comprendre comment les marques et leurs nations d&rsquo;origine influent sur les comportements d&rsquo;achat.&nbsp;\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous trouverez les principaux r\u00e9sultats de l\u2019\u00e9tude sur le site de l\u2019<a href=\"https:\/\/observatoirecetelem.com\/lobservatoire-cetelem-de-lautomobile\/observatoire-auto-2027-la-patrie-ou-le-prix-les-automobilistes-ont-choisi\/edito-observatoire-cetelem-de-lautomobile-2027\" target=\"_blank\" rel=\"noopener\">Observatoire Cetelem\u202f.<\/a>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enqu\u00eates r\u00e9alis\u00e9es en ligne et en simultan\u00e9 par Toluna Harris Interactive dans<\/p>\n","protected":false},"author":11,"featured_media":51593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"_toluna_use_new_nav":false,"footnotes":""},"categories":[233],"tags":[101],"class_list":["post-234273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-france-fr","tag-poll-2","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts\/234273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/comments?post=234273"}],"version-history":[{"count":1,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts\/234273\/revisions"}],"predecessor-version":[{"id":234288,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts\/234273\/revisions\/234288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/media\/51593"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/media?parent=234273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/categories?post=234273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/tags?post=234273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}