{"id":3616,"date":"2024-05-09T09:36:00","date_gmt":"2024-05-09T09:36:00","guid":{"rendered":"https:\/\/toluna-2025.local\/?p=3616"},"modified":"2025-03-24T19:55:08","modified_gmt":"2025-03-24T19:55:08","slug":"navigating-the-future-of-insights-leadership-and-ai-innovations-at-the-heart-of-industry-transformation","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/fr\/navigating-the-future-of-insights-leadership-and-ai-innovations-at-the-heart-of-industry-transformation\/","title":{"rendered":"Navigating the future of insights: leadership and AI innovations at the heart of industry transformation"},"content":{"rendered":"\n<p>At the end of March, I hosted Toluna\u2019s latest Insight Leader\u2019s Lunch in London, where senior leaders from our MR &amp; Consulting team were joined by 14 C-Level executives from the UK\u2019s top insight firms.<\/p>\n\n\n\n<p>We host these events quarterly and they are built on the premise that leaders of insight firms have many shared challenges. The events provide a forum for a Chatham House Rule discussion (where participants are free to use the information received, but neither the identity nor the affiliation of the speakers, nor that of any other participant, may be revealed) of these challenges, one of which is how AI and Synthetic Data will impact their businesses.<\/p>\n\n\n\n<p>When I attended the May 2023 Quirk\u2019s event, AI was the hottest topic. At the time, I felt that half the delegates were excited about the positive impact it would have on our industry, while the other half had the exact opposite viewpoint. Just ten months later, I attended the MRS Conference and it felt like every session had AI or Synthetic Data in its title. I even recall one session where the panel host commented how extraordinary it was that it took ten minutes before AI was mentioned.<\/p>\n\n\n\n<p>While AI and Synthetic Data were at the core of the conversation, it felt as though our industry had only progressed from \u201cAI is going to take all our jobs\u201d to \u201cAI won\u2019t take your job, but someone using AI might.\u201d<\/p>\n\n\n\n<p>Knowing I was about to host 14 industry leaders just a few weeks later, I reached out to Renee Smith, our EVP of Innovation, for an update that offered practical ways we might be able to partner with our clients on this topic.<\/p>\n\n\n\n<p>At Toluna, we began leveraging AI and Machine Learning in our business long before ChatGPT was a \u201cthing\u201d by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creating a dedicated team of machine learning engineers<\/li>\n\n\n\n<li>Improving internal tools like our survey router<\/li>\n\n\n\n<li>Deploying Large Language Models (LLMs) to create automated tools for data quality checks<\/li>\n\n\n\n<li>Migrating to ChatGPT tools<\/li>\n\n\n\n<li>Running the latest GPT-4 models on-premises (with no confidential client information going off-premises)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"602\" height=\"338\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/ai-ml-journey-at-toluna.png\" alt=\"How we use AI in our market research platform to enhance your insights. \" class=\"wp-image-3617\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/ai-ml-journey-at-toluna.png 602w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/ai-ml-journey-at-toluna-300x168.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<p>Renee also spoke about our views on Synthetic Data and how it can be used to mimic the statistical features of real data. She shared examples of how we\u2019re already partnering with clients on this, what we\u2019re BETA testing, what\u2019s on our roadmap, and possible areas for partnership in the near future.<\/p>\n\n\n\n<p>At Toluna, we\u2019re acutely aware that AI, Machine Learning, and Synthetic Data are topics that will transform our industry. That\u2019s why we\u2019ve invested in these areas and will continue to do so going forward. To ensure our clients thrive in these areas, too, we\u2019re offering \u2018Lunch &amp; Learn\u2019 sessions with our clients to share our view of the market and how we\u2019re helping companies tackle these topics.<\/p>\n\n\n\n<p>If you feel your team could benefit from a Lunch &amp; Learn session, or if you\u2019d like to attend one of our quarterly Insight Leaders Lunches, please don\u2019t hesitate to&nbsp;<a href=\"mailto:Jamie.Clarke@Toluna.com\">get in touch<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the end of March, I hosted Toluna\u2019s latest Insight Leader\u2019s Lunch<\/p>\n","protected":false},"author":26,"featured_media":10124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-3616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts\/3616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/comments?post=3616"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts\/3616\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/media\/10124"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/media?parent=3616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/categories?post=3616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/tags?post=3616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}