{"id":4171,"date":"2022-10-22T04:00:00","date_gmt":"2022-10-22T04:00:00","guid":{"rendered":"https:\/\/toluna-2025.local\/?p=4171"},"modified":"2025-03-25T21:28:33","modified_gmt":"2025-03-25T20:28:33","slug":"trolley-dashes-for-own-brands-step-up-as-shoppers-cut-costs","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/fr\/trolley-dashes-for-own-brands-step-up-as-shoppers-cut-costs\/","title":{"rendered":"Trolley dashes for own-brands step up as shoppers cut costs"},"content":{"rendered":"\n
Originally Published by\u00a0The Daily Express<\/em>. Written by Emily Braeger<\/h5>\n\n\n\n

Cash-strapped shoppers are heading to budget supermarkets for cheaper own-brand labels in a bid to off-set rising costs.<\/p>\n\n\n\n

The changing habits come as food inflation rose to a 42-year high of 14.6 per cent last month.<\/p>\n\n\n\n

More than half (51 per cent) of consumers want to reduce their outlay at the tills, according to Toluna\u2019s Global Consumer Barometer<\/a> Study.<\/p>\n\n\n\n

Shoppers are dismayed by price hikes of brands such as a 750g tub of Lurpak butter spread, which went up by 33 per cent in July compared with a year ago.<\/p>\n\n\n\n

And 42 per cent of consumers say they plan to switch to own-label products. Experts are warning the most recognisable branded foods could become a thing of the past as inflation skyrockets. Jane Hawkes said even the likes of Heinz, makers of family favourites baked beans and tomato ketchup, could be ditched.<\/p>\n\n\n\n

She said: \u201cShoppers are doing everything they can to reduce the cost of a weekly grocery shop.<\/p>\n\n\n\n

\u201cTo retain customer loyalty, big-labeled brands need to freeze or reduce prices, take the short-term hit and be the brand can count on.<\/p>\n\n\n\n

\u201cFailure to do so is short-sighted at the very least and fatal at worst.\u201d<\/p>\n\n\n\n

Some 31 per cent of those surveyed said they will move to budget stores Aldi and Lidl. Both rely on own-label lines for 90 per cent of sales and are the fifth and sixth-biggest chains respectively.<\/p>\n\n\n\n

It comes as retail sales fell more than expected last month with squeezed shoppers now buying less than before the pandemic, figures from the Office for National Statistics show.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Originally Published by\u00a0The Daily Express. Written by Emily Braeger Cash-strapped shoppers are<\/p>\n","protected":false},"author":11,"featured_media":11154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-4171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-press","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts\/4171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/comments?post=4171"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts\/4171\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/media\/11154"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/media?parent=4171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/categories?post=4171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/tags?post=4171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}