{"id":45110,"date":"2008-03-08T17:55:00","date_gmt":"2008-03-08T16:55:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=45110"},"modified":"2025-06-08T17:56:49","modified_gmt":"2025-06-08T15:56:49","slug":"enseignements-de-la-16eme-vague-de-letude-netobserver-europe","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/fr\/enseignements-de-la-16eme-vague-de-letude-netobserver-europe\/","title":{"rendered":"Enseignements de la 16\u00e8me vague de l\u2019\u00e9tude NetObserver \u00ae Europe"},"content":{"rendered":"\n<p>Des diff\u00e9rences sensibles entre g\u00e9n\u00e9rations d\u2019internautes sur leurs usages des m\u00e9dias et sur les grands facteurs influen\u00e7ant leurs d\u00e9cisions d\u2019achat.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Parmi les principaux enseignements, nous retiendrons notamment que :<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>les jeunes internautes exploitent bien plus les dimensions divertissantes des m\u00e9dias que leurs a\u00een\u00e9s<\/li>\n\n\n\n<li>les d\u00e9cisions d\u2019achat des 15-34 ans sont plus influenc\u00e9es par la publicit\u00e9 dans les m\u00e9dias que celles des plus de 35 ans<\/li>\n\n\n\n<li>le marketing direct joue un r\u00f4le important sur les d\u00e9cisions d\u2019achat des plus de 35 ans<\/li>\n\n\n\n<li>les avis et conseils ext\u00e9rieurs exercent une influence comparable aupr\u00e8s des deux g\u00e9n\u00e9rations d\u2019internautes \u00e9tudi\u00e9es<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/HI_FR_NetObserverEurope_V16_FR_Mar08.pdf\">T\u00e9l\u00e9charger le rapport dans son entier<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des diff\u00e9rences sensibles entre g\u00e9n\u00e9rations d\u2019internautes sur leurs usages des m\u00e9dias et<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[233],"tags":[101],"class_list":["post-45110","post","type-post","status-publish","format-standard","hentry","category-france-fr","tag-poll-2","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts\/45110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/comments?post=45110"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts\/45110\/revisions"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/media?parent=45110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/categories?post=45110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/tags?post=45110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}