{"id":46656,"date":"2025-07-22T10:14:00","date_gmt":"2025-07-22T08:14:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=46656"},"modified":"2026-01-22T13:48:33","modified_gmt":"2026-01-22T12:48:33","slug":"high-volume-physician-genai-confidence-and-caution","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/fr\/high-volume-physician-genai-confidence-and-caution\/","title":{"rendered":"The high-volume physician paradox: confidence and caution about GenAI"},"content":{"rendered":"\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image alignleft size-full is-resized wp-container-content-06f487a6\"><img decoding=\"async\" width=\"938\" height=\"625\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px.png\" alt=\"\" class=\"wp-image-45837\" style=\"width:118px;height:auto\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px.png 938w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px-300x200.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px-768x512.png 768w\" sizes=\"(max-width: 938px) 100vw, 938px\" \/><\/figure>\n\n\n\n<p><strong>Glenna Crooks,<\/strong> PhD and <strong>Paul Hambly<\/strong>, EVP of Supply at Toluna<\/p>\n<\/div>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46656_2117e4-a8, .wp-block-toluna-advancedheading.kt-adv-heading46656_2117e4-a8[data-kb-block=\"kb-adv-heading46656_2117e4-a8\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46656_2117e4-a8 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46656_2117e4-a8[data-kb-block=\"kb-adv-heading46656_2117e4-a8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46656_2117e4-a8 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46656_2117e4-a8\"><strong>AI is transforming industries across the board, and healthcare is no exception. This is the third in a series of articles reviewing physicians&rsquo; perspectives on GenAI. It addresses the views of physicians who provide care in high-volume practices (150+ patients per week) and mixed adult-pediatric patient settings. &nbsp;<\/strong><\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46656_b71d11-d5, .wp-block-toluna-advancedheading.kt-adv-heading46656_b71d11-d5[data-kb-block=\"kb-adv-heading46656_b71d11-d5\"]{font-size:var(--global-kb-font-size-xl, 2rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46656_b71d11-d5 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46656_b71d11-d5[data-kb-block=\"kb-adv-heading46656_b71d11-d5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading46656_b71d11-d5 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46656_b71d11-d5\"><strong>GenAI&rsquo;s biggest supporters<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46656_5c0cb9-5c, .wp-block-toluna-advancedheading.kt-adv-heading46656_5c0cb9-5c[data-kb-block=\"kb-adv-heading46656_5c0cb9-5c\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46656_5c0cb9-5c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46656_5c0cb9-5c[data-kb-block=\"kb-adv-heading46656_5c0cb9-5c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46656_5c0cb9-5c wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46656_5c0cb9-5c\">Physicians seeing 150+ patients weekly demonstrate statistically higher enthusiasm across every key metric we measured. They&rsquo;re not just optimistic; they&rsquo;re expecting widespread adoption within 3-5 years to aid in:<\/p>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items46656_f347e8-84:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46656_f347e8-84 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46656_f347e8-84 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46656_f347e8-84 .kb-svg-icon-wrap{color:#007EE2;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46656_f347e8-84 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items46656_f347e8-84 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items46656_f347e8-84 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-46656_77b6e9-67\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Uncovering insights<\/strong>: 90% (high-volume physicians) vs. 86% (low-volume physicians)<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-46656_d856dd-b7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Making work easier<\/strong>: 85% vs. 79% (low-volume) and 81% (mid-volume physicians)<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-46656_bc9961-1a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Job efficiency<\/strong>: 88% vs. 83% (low-volume) and 84% (mid-volume physicians)<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-46656_5b53bc-15\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Adoption timeline (3-5 years)<\/strong>: 92% vs. 86% (low-volume physicians)<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.kb-row-layout-id46656_b66cba-41 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id46656_b66cba-41 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id46656_b66cba-41 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id46656_b66cba-41 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id46656_b66cba-41 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id46656_b66cba-41 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id46656_b66cba-41 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column46656_ea02b6-73 > .kt-inside-inner-col,.toluna-column46656_ea02b6-73 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column46656_ea02b6-73 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column46656_ea02b6-73 > .kt-inside-inner-col{flex-direction:column;}.toluna-column46656_ea02b6-73 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column46656_ea02b6-73 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column46656_ea02b6-73{position:relative;}@media all and (max-width: 1024px){.toluna-column46656_ea02b6-73 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column46656_ea02b6-73 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column46656_ea02b6-73\"><div class=\"kt-inside-inner-col\"><style>.kb-image46656_559c9b-2a .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image46656_559c9b-2a\"><div class=\"\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/Group-39309.png\" alt=\"Doctor consulting with patient during a medical appointment, discussing health concerns\" class=\"kb-img wp-image-46669\"\/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column46656_81523c-65 > .kt-inside-inner-col,.toluna-column46656_81523c-65 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column46656_81523c-65 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column46656_81523c-65 > .kt-inside-inner-col{flex-direction:column;}.toluna-column46656_81523c-65 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column46656_81523c-65 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column46656_81523c-65{position:relative;}@media all and (max-width: 1024px){.toluna-column46656_81523c-65 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column46656_81523c-65 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column46656_81523c-65\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading46656_ac2e79-8d, .wp-block-toluna-advancedheading.kt-adv-heading46656_ac2e79-8d[data-kb-block=\"kb-adv-heading46656_ac2e79-8d\"]{font-size:var(--global-kb-font-size-xl, 2rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46656_ac2e79-8d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46656_ac2e79-8d[data-kb-block=\"kb-adv-heading46656_ac2e79-8d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading46656_ac2e79-8d wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46656_ac2e79-8d\"><strong>High-volume paradox<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46656_f3f684-ac, .wp-block-toluna-advancedheading.kt-adv-heading46656_f3f684-ac[data-kb-block=\"kb-adv-heading46656_f3f684-ac\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46656_f3f684-ac mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46656_f3f684-ac[data-kb-block=\"kb-adv-heading46656_f3f684-ac\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46656_f3f684-ac wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46656_f3f684-ac\">Physicians\u2019 enthusiasm for GenAI comes with a striking contradiction that highlights the complex realities of modern medical practice. Across all demographics, 73-76% of physicians agree that patients should be informed when GenAI assists with diagnoses and treatment recommendations.<br>&nbsp;<br>Here\u2019s where the story gets complicated for high-volume physicians: although nearly one-third of all physicians (32%) <strong><em>fear losing patients<\/em><\/strong> if they become aware that physicians use GenAI, this <strong><em>fear is more prevalent among high-volume physicians<\/em><\/strong> (40%, compared to 32% of mid-volume physicians and 30% of low-volume physicians).<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46656_22f336-a5, .wp-block-toluna-advancedheading.kt-adv-heading46656_22f336-a5[data-kb-block=\"kb-adv-heading46656_22f336-a5\"]{font-size:var(--global-kb-font-size-xl, 2rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46656_22f336-a5 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46656_22f336-a5[data-kb-block=\"kb-adv-heading46656_22f336-a5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading46656_22f336-a5 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46656_22f336-a5\"><strong>Accountability realists<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46656_5d2d93-04, .wp-block-toluna-advancedheading.kt-adv-heading46656_5d2d93-04[data-kb-block=\"kb-adv-heading46656_5d2d93-04\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46656_5d2d93-04 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46656_5d2d93-04[data-kb-block=\"kb-adv-heading46656_5d2d93-04\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46656_5d2d93-04 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46656_5d2d93-04\">High-volume physicians also exhibit more sophisticated attitudes towards GenAI responsibility and accountability:<\/p>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items46656_1ac254-d9:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46656_1ac254-d9 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46656_1ac254-d9 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46656_1ac254-d9 .kb-svg-icon-wrap{color:#007EE2;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46656_1ac254-d9 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items46656_1ac254-d9 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items46656_1ac254-d9 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-46656_676291-50\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Developer responsibility<\/strong>: 27% believe GenAI developers should bear primary responsibility for patient harm, compared to 24% of low-volume and 21% of mid-volume physicians.<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-46656_455fba-59\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>\u00ab\u00a0Black box\u00a0\u00bb concerns<\/strong>: 75% worry about GenAI&rsquo;s opaque decision making, compared to 83% of low-volume physicians.<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-46656_113305-86\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>\u00ab\u00a0Unearned trust\u00a0\u00bb worries<\/strong>: 71% fear people will grant GenAI unearned trust, compared to 78% of low-volume physicians.<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46656_6a8a35-ea, .wp-block-toluna-advancedheading.kt-adv-heading46656_6a8a35-ea[data-kb-block=\"kb-adv-heading46656_6a8a35-ea\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46656_6a8a35-ea mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46656_6a8a35-ea[data-kb-block=\"kb-adv-heading46656_6a8a35-ea\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46656_6a8a35-ea wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46656_6a8a35-ea\">This suggests that high-volume physicians have more realistic expectations about the limitations of technology. They&rsquo;re accustomed to making rapid decisions with imperfect information \u2013 a core skill in high-throughput practice. Their higher expectations for developer accountability might reflect a business-oriented mindset, where GenAI is viewed not only as a medical tool but also as a potential business risk.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46656_eca694-85, .wp-block-toluna-advancedheading.kt-adv-heading46656_eca694-85[data-kb-block=\"kb-adv-heading46656_eca694-85\"]{font-size:var(--global-kb-font-size-xl, 2rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46656_eca694-85 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46656_eca694-85[data-kb-block=\"kb-adv-heading46656_eca694-85\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading46656_eca694-85 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46656_eca694-85\">Coming next<\/h2>\n\n\n\n<p>Our next article will explore the views of physicians who practice in hospitals or who teach and practice medicine. &nbsp;<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kb-image46656_4713c6-46.kb-image-is-ratio-size, .kb-image46656_4713c6-46 .kb-image-is-ratio-size{max-width:300px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image46656_4713c6-46.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image46656_4713c6-46 .kb-image-is-ratio-size{align-self:unset;}.kb-image46656_4713c6-46{max-width:300px;}.image-is-svg.kb-image46656_4713c6-46{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image46656_4713c6-46 img{width:100%;}.kb-image46656_4713c6-46 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image46656_4713c6-46 size-full\"><div class=\"\"><img decoding=\"async\" width=\"600\" height=\"100\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-1.png\" alt=\"\" class=\"kb-img wp-image-45829\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-1.png 600w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-1-300x50.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/figure>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kb-row-layout-id46656_9ed1f4-86 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id46656_9ed1f4-86 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id46656_9ed1f4-86 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id46656_9ed1f4-86 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id46656_9ed1f4-86 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id46656_9ed1f4-86 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id46656_9ed1f4-86 alignfull has-whisper-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column46656_e48101-df > .kt-inside-inner-col,.toluna-column46656_e48101-df > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column46656_e48101-df > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column46656_e48101-df > .kt-inside-inner-col{flex-direction:column;}.toluna-column46656_e48101-df > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column46656_e48101-df > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column46656_e48101-df{position:relative;}@media all and (max-width: 1024px){.toluna-column46656_e48101-df > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column46656_e48101-df > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column46656_e48101-df\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading46656_f8cb1e-b8, .wp-block-toluna-advancedheading.kt-adv-heading46656_f8cb1e-b8[data-kb-block=\"kb-adv-heading46656_f8cb1e-b8\"]{font-size:var(--global-kb-font-size-md, 1rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46656_f8cb1e-b8 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46656_f8cb1e-b8[data-kb-block=\"kb-adv-heading46656_f8cb1e-b8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading46656_f8cb1e-b8 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46656_f8cb1e-b8\">Endnote:<\/h5>\n\n\n\n<p>As part of our \u201cAI Everywhere\u201d strategy, Toluna is committed to helping organizations navigate the opportunities and responsibilities that AI brings with it. We partnered with Glenna Crooks, PhD, a recognized policy strategist in global healthcare, to engage over 2,000 physicians on their views of generative AI.<a href=\"#footnote\">[1]<\/a><\/p>\n\n\n\n<p>Using Curizon, Toluna\u2019s proprietary panel of healthcare professionals, we explored perceived benefits and risks of AI in healthcare, accountability in the event of harm, and the need for ethical guidelines. The research also examined the advisability of a GenAI Oath modeled after traditional oaths taken by healthcare professionals.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p id=\"footnote\"><a href=\"#footnote\">[1]<\/a>This survey was scripted and programmed by Toluna and fielded in February 2025 with 2,739 healthcare professionals in Toluna\u2019s proprietary healthcare panel Curizon. Survey author: PersonaPanels &amp; Glenna Crooks, PhD. <em>All percentage data points and significance markers (p &lt; 0.05) are derived directly from the survey cross-tabulation analysis.<\/em><a id=\"_msocom_1\"><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Glenna Crooks, PhD and Paul Hambly, EVP of Supply at Toluna AI<\/p>\n","protected":false},"author":11,"featured_media":46687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[50],"tags":[355,351,354],"class_list":["post-46656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ai-in-healthcare","tag-genai","tag-generative-ai","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts\/46656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/comments?post=46656"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts\/46656\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/media\/46687"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/media?parent=46656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/categories?post=46656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/tags?post=46656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}