{"id":47478,"date":"2025-08-15T14:15:48","date_gmt":"2025-08-15T12:15:48","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=47478"},"modified":"2025-08-15T14:18:16","modified_gmt":"2025-08-15T12:18:16","slug":"staying-ahead-in-a-shifting-industry-reflections-from-our-tolunaid-summer-event","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/fr\/staying-ahead-in-a-shifting-industry-reflections-from-our-tolunaid-summer-event\/","title":{"rendered":"Staying ahead in a shifting industry: reflections from our TolunaID Summer Event"},"content":{"rendered":"\n<p><strong>Jamie Clarke<\/strong> &#8211; Managing Director &#8211; France, Netherlands &amp; UK &#8211; TolunaID<\/p>\n\n\n\n<p>As TolunaID UK&rsquo;s Managing Director, I\u2019m fortunate to work closely with clients across the insight agency and consultancy landscape. These relationships give me a front row seat to the priorities, pressures, and progress shaping our industry. I hear what\u2019s keeping people up at night, what\u2019s changing in their client conversations, and where they see the greatest potential for growth.<\/p>\n\n\n\n<p>Last month, we brought many of these voices together at the TolunaID Summer Event in London. It was an afternoon of shared insight, expert discussion and (fortunately) sunshine. The conversations confirmed what I\u2019ve already been hearing from clients across the agency and consultancy world: <strong>the insight industry is in a period of flux<\/strong>.<\/p>\n\n\n\n<p>Insight firms are navigating complex challenges, from the rise in bots and survey fraud and &nbsp;the impact of generative AI on research delivery to squeezed budgets and shifting expectations from end clients. At the same time, the pace of innovation continues to accelerate, bringing new tools, new thinking, and new possibilities.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"602\" height=\"338\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Industry-in-flux.png\" alt=\"\" class=\"wp-image-47506\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Industry-in-flux.png 602w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Industry-in-flux-300x168.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<p>In this environment, partnership really matters. That\u2019s why we\u2019ve doubled down, focusing even more on how we support our clients and work alongside them day to day. For us, that means being more than just a supplier:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We\u2019re offering tailored quality consultations to help clients stay ahead of emerging threats.<\/li>\n\n\n\n<li>We\u2019re supporting clients with pitch tools and insight to help win new business.<\/li>\n\n\n\n<li>&nbsp;We\u2019re continuing to invest in our proprietary panel to ensure scale and consistency.<\/li>\n\n\n\n<li>We\u2019re developing tools like <a href=\"https:\/\/tolunacorporate.com\/ai-and-innovation\/ai-is-everywhere\/harmonaize\/\">HarmonAIze<\/a> Personas, which use synthetic respondents (built from anonymised, first-party data sourced from our proprietary panel)&nbsp;to help clients&nbsp;test, optimize, and anticipate consumer preferences faster and more accurately than ever before.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Partnership-the-way-forward.png\" alt=\"\" class=\"wp-image-47544\" style=\"width:400px\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Partnership-the-way-forward.png 1280w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Partnership-the-way-forward-300x169.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Partnership-the-way-forward-1024x576.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Partnership-the-way-forward-768x432.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p>We&rsquo;re also committed to being open and transparent. At the event, our Global Head of Quality, Marie Hense, &nbsp;and Head of Labs at System1, Will Headley, &nbsp;hosted a session that pulled back the curtain on what\u2019s really happening behind the scenes in survey data. From \u2018Systematic Swindlers\u2019 running coordinated fraud operations, to \u2018Half-Hearted Hobgoblins\u2019 who simply lose interest mid-survey, these challenges call for a layered, tech + human approach with intelligent survey design and sophisticated fraud detection \u2013 one that protects data quality without punishing genuine respondents.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"602\" height=\"338\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/VIGs.png\" alt=\"\" class=\"wp-image-47533\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/VIGs.png 602w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/VIGs-300x168.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<p>So yes, things are shifting, but if there\u2019s one thing the event reinforced, it\u2019s that by working closely together and keeping quality and innovation front of mind, we\u2019re well placed to tackle these challenges through genuine partnership.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jamie Clarke &#8211; Managing Director &#8211; France, Netherlands &amp; UK &#8211; TolunaID<\/p>\n","protected":false},"author":26,"featured_media":47488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[50,72],"tags":[345,363,364,365],"class_list":["post-47478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-united-kingdom","tag-data-quality","tag-harmonaize-personas","tag-summer-event","tag-tolunaid","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts\/47478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/comments?post=47478"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts\/47478\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/media\/47488"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/media?parent=47478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/categories?post=47478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/tags?post=47478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}