{"id":51633,"date":"2025-12-02T16:42:49","date_gmt":"2025-12-02T15:42:49","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=51633"},"modified":"2025-12-03T15:21:07","modified_gmt":"2025-12-03T14:21:07","slug":"observatoire-cetelem-auto-2026","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/fr\/observatoire-cetelem-auto-2026\/","title":{"rendered":"Observatoire\u00a0Cetelem\u00a0Auto 2026"},"content":{"rendered":"\n<p><em>Enqu\u00eates&nbsp;r\u00e9alis\u00e9es&nbsp;en ligne et en simultan\u00e9&nbsp;par Toluna Harris Interactive&nbsp;dans 13 pays (9 en Europe, ainsi qu\u2019en Turquie, Japon, Chine et Etats-Unis). 13 \u00e9chantillons repr\u00e9sentatifs de la population nationale&nbsp;\u00e2g\u00e9e de 18 ans et plus&nbsp;de chaque pays ont \u00e9t\u00e9 interrog\u00e9s&nbsp;du&nbsp;30&nbsp;juin&nbsp;au&nbsp;11&nbsp;juillet&nbsp;2025.&nbsp;Au total, 15&nbsp;774 personnes&nbsp;(3\u202f144 en France et plus de 1\u202f000 dans chacun des autres pays)&nbsp;ont \u00e9t\u00e9 interrog\u00e9es.<\/em>&nbsp;<\/p>\n\n\n\n<p><em>M\u00e9thode des quotas et redressement appliqu\u00e9s aux variables suivantes :<\/em>&nbsp;<em>sexe, \u00e2ge, r\u00e9gion d\u2019habitation et niveau de revenus (ou cat\u00e9gorie socio-professionnelle dans le cas de la France) des interrog\u00e9s dans chacun des pays. Chaque pays a ensuite \u00e9t\u00e9 remis \u00e0 son poids au sein de l\u2019\u00e9chantillon global, selon la taille de sa population totale.<\/em>&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Paris, le 2 d\u00e9cembre,<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>5 voies pour le rebond<\/em><\/strong><\/p>\n\n\n\n<p>Retrouvez les r\u00e9sultats de l\u2019Observatoire Cetelem 2026&nbsp;(volet automobile), \u00e9tude internationale r\u00e9alis\u00e9e par&nbsp;Toluna&nbsp;Harris Interactive aupr\u00e8s d\u2019\u00e9chantillons nationaux repr\u00e9sentatifs de&nbsp;plus de&nbsp;15&nbsp;000 personnes au total, r\u00e9parties dans 13&nbsp;pays du monde.&nbsp;<\/p>\n\n\n\n<p>Cette ann\u00e9e, l\u2019Observatoire&nbsp;Cetelem&nbsp;s\u2019int\u00e9resse plus particuli\u00e8rement&nbsp;aux&nbsp;diff\u00e9rents leviers qui pourraient permettre au secteur&nbsp;automobile de rebondir, dans un contexte&nbsp;difficile&nbsp;\u00e0 la fois&nbsp;en termes de ventes, de production et d\u2019emplois.&nbsp;L\u2019enqu\u00eate&nbsp;s\u2019int\u00e9resse \u00e0 l\u2019image de l\u2019automobile aupr\u00e8s des populations interrog\u00e9es, aux&nbsp;priorit\u00e9s des automobilistes, mais \u00e9galement&nbsp;\u00e0 leurs attentes vis-\u00e0-vis des principaux acteurs du secteur.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Vous trouverez les principaux&nbsp;r\u00e9sultats&nbsp;de l\u2019\u00e9tude sur le site&nbsp;de l\u2019<a href=\"https:\/\/observatoirecetelem.com\/lobservatoire-cetelem-de-lautomobile\/5-voies-pour-le-rebond\/edito\">Observatoire&nbsp;Cetelem<\/a>\u202f.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enqu\u00eates&nbsp;r\u00e9alis\u00e9es&nbsp;en ligne et en simultan\u00e9&nbsp;par Toluna Harris Interactive&nbsp;dans 13 pays (9 en<\/p>\n","protected":false},"author":47,"featured_media":51593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[233],"tags":[101],"class_list":["post-51633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-france-fr","tag-poll-2","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts\/51633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/comments?post=51633"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts\/51633\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/media\/51593"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/media?parent=51633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/categories?post=51633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/tags?post=51633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}