{"id":52456,"date":"2026-01-20T08:43:00","date_gmt":"2026-01-20T07:43:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=52456"},"modified":"2026-01-29T16:55:52","modified_gmt":"2026-01-29T15:55:52","slug":"identifying-the-1-christmas-ad-with-toluna-synthetic-personas","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/fr\/identifying-the-1-christmas-ad-with-toluna-synthetic-personas\/","title":{"rendered":"Identifying\u00a0the #1\u00a0Christmas ad with\u00a0Toluna\u00a0Synthetic Personas\u00a0"},"content":{"rendered":"<style>.kb-row-layout-id52456_13f2db-c3 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id52456_13f2db-c3 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id52456_13f2db-c3 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id52456_13f2db-c3 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id52456_13f2db-c3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id52456_13f2db-c3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id52456_13f2db-c3 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column52456_c3585d-c1 > .kt-inside-inner-col,.toluna-column52456_c3585d-c1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52456_c3585d-c1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52456_c3585d-c1 > .kt-inside-inner-col{flex-direction:column;}.toluna-column52456_c3585d-c1 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52456_c3585d-c1 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52456_c3585d-c1{position:relative;}@media all and (max-width: 1024px){.toluna-column52456_c3585d-c1 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column52456_c3585d-c1 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52456_c3585d-c1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading52456_ba786b-e4, .wp-block-toluna-advancedheading.kt-adv-heading52456_ba786b-e4[data-kb-block=\"kb-adv-heading52456_ba786b-e4\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52456_ba786b-e4 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52456_ba786b-e4[data-kb-block=\"kb-adv-heading52456_ba786b-e4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52456_ba786b-e4 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52456_ba786b-e4\">Christmas ads hold a special place in our&nbsp;hearts: festive jingles,&nbsp;stories&nbsp;of connection, and&nbsp;familiar visual cues&nbsp;all&nbsp;evoke a sense of nostalgia that&nbsp;stays&nbsp;in our&nbsp;cultural memory. I had the privilege of&nbsp;leading the testing of some of the UK&rsquo;s most iconic Christmas campaigns. After moving to Australia, our team applied the same rigorous lens to Australian Christmas campaigns.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52456_e23be6-00, .wp-block-toluna-advancedheading.kt-adv-heading52456_e23be6-00[data-kb-block=\"kb-adv-heading52456_e23be6-00\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52456_e23be6-00 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52456_e23be6-00[data-kb-block=\"kb-adv-heading52456_e23be6-00\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52456_e23be6-00 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52456_e23be6-00\">While Australian Christmas advertising&nbsp;doesn\u2019t&nbsp;arrive with quite the same national fanfare as new UK launches, it&nbsp;remains&nbsp;one of the most commercially important periods for brands to get right. Stakes are high, budgets are concentrated, and audiences are both emotionally primed and fiercely distracted.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id52456_51f2ae-f3 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id52456_51f2ae-f3 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id52456_51f2ae-f3 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id52456_51f2ae-f3 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id52456_51f2ae-f3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id52456_51f2ae-f3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id52456_51f2ae-f3 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column52456_a37004-3a > .kt-inside-inner-col,.toluna-column52456_a37004-3a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52456_a37004-3a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52456_a37004-3a > .kt-inside-inner-col{flex-direction:column;}.toluna-column52456_a37004-3a > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52456_a37004-3a > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52456_a37004-3a{position:relative;}@media all and (max-width: 1024px){.toluna-column52456_a37004-3a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column52456_a37004-3a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52456_a37004-3a\"><div class=\"kt-inside-inner-col\"><style>.kb-image52456_1673be-2e .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52456_1673be-2e\"><div class=\"\"><img decoding=\"async\" width=\"1440\" height=\"1440\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/3efb5a6807b68b7a06028d4e113b72d0c79f52bb.png\" alt=\"\" class=\"kb-img wp-image-50192\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/3efb5a6807b68b7a06028d4e113b72d0c79f52bb.png 1440w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/3efb5a6807b68b7a06028d4e113b72d0c79f52bb-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/3efb5a6807b68b7a06028d4e113b72d0c79f52bb-1024x1024.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/3efb5a6807b68b7a06028d4e113b72d0c79f52bb-150x150.png 150w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/3efb5a6807b68b7a06028d4e113b72d0c79f52bb-768x768.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column52456_8b499b-53 > .kt-inside-inner-col,.toluna-column52456_8b499b-53 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52456_8b499b-53 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52456_8b499b-53 > .kt-inside-inner-col{flex-direction:column;}.toluna-column52456_8b499b-53 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52456_8b499b-53 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52456_8b499b-53{position:relative;}@media all and (max-width: 1024px){.toluna-column52456_8b499b-53 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column52456_8b499b-53 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52456_8b499b-53\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading52456_a1ba9e-b5, .wp-block-toluna-advancedheading.kt-adv-heading52456_a1ba9e-b5[data-kb-block=\"kb-adv-heading52456_a1ba9e-b5\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52456_a1ba9e-b5 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52456_a1ba9e-b5[data-kb-block=\"kb-adv-heading52456_a1ba9e-b5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading52456_a1ba9e-b5 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading52456_a1ba9e-b5\"><strong>Putting&nbsp;synthetic&nbsp;personas to the&nbsp;test<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52456_0c8bfe-bf, .wp-block-toluna-advancedheading.kt-adv-heading52456_0c8bfe-bf[data-kb-block=\"kb-adv-heading52456_0c8bfe-bf\"]{margin-bottom:0px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52456_0c8bfe-bf mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52456_0c8bfe-bf[data-kb-block=\"kb-adv-heading52456_0c8bfe-bf\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52456_0c8bfe-bf wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52456_0c8bfe-bf\">Following the recent launch of&nbsp;<a href=\"https:\/\/tolunacorporate.com\/ai-and-innovation\/ai-is-everywhere\/harmonaize\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-blue-current-color\">Toluna&nbsp;Synthetic&nbsp;Personas<\/mark><\/a>&nbsp;testing, we set ourselves a real-world challenge:&nbsp;Could synthetic audiences meaningfully evaluate and differentiate&nbsp;between&nbsp;25&nbsp;Christmas AV campaigns aired in Australia?&nbsp;<br>&nbsp;<br>Rather than focusing on novelty, we grounded the assessment in the same principles&nbsp;we\u2019ve&nbsp;used for decades of human-based ad testing.&nbsp;At&nbsp;Toluna, we&nbsp;use&nbsp;<a href=\"https:\/\/tolunacorporate.com\/our-solutions\/brand-and-campaign\/advertising-testing\/act-instant-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-blue-current-color\">ACT Instant AI<\/mark><\/a>&nbsp;to&nbsp;measure&nbsp;advertising effectiveness across two core dimensions:&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box52456_fbfc7e-2f .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box52456_fbfc7e-2f .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:0px;margin-left:0px;}.kt-info-box52456_fbfc7e-2f.wp-block-toluna-infobox{max-width:100%;}.kt-info-box52456_fbfc7e-2f .toluna-info-box-image-inner-intrisic-container{max-width:50px;}.kt-info-box52456_fbfc7e-2f .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:100%;width:326px;height:0px;max-width:100%;}.kt-info-box52456_fbfc7e-2f .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box52456_fbfc7e-2f .kt-info-svg-icon-flip, .kt-info-box52456_fbfc7e-2f .kt-blocks-info-box-number{font-size:50px;}.kt-info-box52456_fbfc7e-2f .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:5px;padding-right:5px;padding-bottom:5px;padding-left:5px;margin-top:0px;margin-right:9px;margin-bottom:0px;margin-left:0px;}.kt-info-box52456_fbfc7e-2f .kt-infobox-textcontent h5.kt-blocks-info-box-title{color:#000000;font-size:var(--global-kb-font-size-md, 1rem);line-height:30px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box52456_fbfc7e-2f .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.wp-block-toluna-infobox.kt-info-box52456_fbfc7e-2f .kt-blocks-info-box-text{font-size:var(--global-kb-font-size-sm, 0.875rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box52456_fbfc7e-2f .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box52456_fbfc7e-2f .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box52456_fbfc7e-2f .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box52456_fbfc7e-2f\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Group-39233.png\" alt=\"\" width=\"326\" height=\"326\" class=\"kt-info-box-image wp-image-52466\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Group-39233.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Group-39233-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Group-39233-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\">Breakthrough<\/h5><p class=\"kt-blocks-info-box-text\">The ability to capture and command attention,&nbsp;encoding brand and message into memory.&nbsp;In an era of dual screening, shorter attention spans, and relentless media noise, this is non-negotiable. You can have a beautiful story, but if it&nbsp;doesn\u2019t&nbsp;cut through,&nbsp;you\u2019re&nbsp;simply wasting&nbsp;your media&nbsp;investment.&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box52456_063afd-d5 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box52456_063afd-d5 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:0px;margin-left:0px;}.kt-info-box52456_063afd-d5.wp-block-toluna-infobox{max-width:100%;}.kt-info-box52456_063afd-d5 .toluna-info-box-image-inner-intrisic-container{max-width:49px;}.kt-info-box52456_063afd-d5 .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:100%;width:326px;height:0px;max-width:100%;}.kt-info-box52456_063afd-d5 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box52456_063afd-d5 .kt-info-svg-icon-flip, .kt-info-box52456_063afd-d5 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box52456_063afd-d5 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:5px;padding-right:5px;padding-bottom:5px;padding-left:5px;margin-top:0px;margin-right:9px;margin-bottom:0px;margin-left:0px;}.kt-info-box52456_063afd-d5 .kt-infobox-textcontent h5.kt-blocks-info-box-title{color:#000000;font-size:var(--global-kb-font-size-md, 1rem);line-height:30px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box52456_063afd-d5 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.wp-block-toluna-infobox.kt-info-box52456_063afd-d5 .kt-blocks-info-box-text{font-size:var(--global-kb-font-size-sm, 0.875rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box52456_063afd-d5 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box52456_063afd-d5 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box52456_063afd-d5 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box52456_063afd-d5\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Group-39234.png\" alt=\"\" width=\"326\" height=\"326\" class=\"kt-info-box-image wp-image-52475\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Group-39234.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Group-39234-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Group-39234-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\">Response&nbsp;<\/h5><p class=\"kt-blocks-info-box-text\">The ability to connect&nbsp;with viewers, both&nbsp;emotionally and rationally,&nbsp;in ways that drive brand action&nbsp;across&nbsp;the&nbsp;short&nbsp;AND&nbsp;long term.&nbsp;&nbsp;This is where storytelling, relevance, and brand meaning combine to create&nbsp;real commercial&nbsp;impact.&nbsp;<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id52456_e0436f-fc > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id52456_e0436f-fc > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id52456_e0436f-fc > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id52456_e0436f-fc > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id52456_e0436f-fc > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id52456_e0436f-fc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id52456_e0436f-fc alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column52456_eebb2a-46 > .kt-inside-inner-col{display:flex;}.toluna-column52456_eebb2a-46 > .kt-inside-inner-col,.toluna-column52456_eebb2a-46 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52456_eebb2a-46 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52456_eebb2a-46 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column52456_eebb2a-46 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column52456_eebb2a-46{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column52456_eebb2a-46{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column52456_eebb2a-46 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column52456_eebb2a-46 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52456_eebb2a-46{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column52456_eebb2a-46{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column52456_eebb2a-46{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column52456_eebb2a-46 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column52456_eebb2a-46 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column52456_eebb2a-46{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column52456_eebb2a-46{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column52456_eebb2a-46 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column52456_eebb2a-46 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52456_eebb2a-46\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading52456_18ca5f-66, .wp-block-toluna-advancedheading.kt-adv-heading52456_18ca5f-66[data-kb-block=\"kb-adv-heading52456_18ca5f-66\"]{margin-bottom:0px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52456_18ca5f-66 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52456_18ca5f-66[data-kb-block=\"kb-adv-heading52456_18ca5f-66\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52456_18ca5f-66 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52456_18ca5f-66\">Across the 25 ads tested, one campaign clearly rose to the top.\u00a0<a href=\"https:\/\/youtu.be\/j80laKb6cR4?si=VHLfTzrYWI5FUu-z\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-blue-current-color\">LEGO&rsquo;s\u00a0Christmas ad<\/mark><\/a>,\u00a0<em>If\u00a0it&rsquo;s\u00a0play\u00a0you&rsquo;re\u00a0looking for?<\/em>\u00a0brings the season to life through a joyful holiday choir made up entirely of LEGO minifigures. The ad\u00a0brings\u00a0together characters from across different LEGO worlds in a playful celebration of togetherness.\u00a0They say that music itself is pure emotion, and\u00a0set to the\u00a0instantly recognizable soundtrack,\u00a0<em>Hello\u00a0\u2013 Is It Me\u00a0You\u2019re\u00a0Looking\u00a0For<\/em>\u00a0by Lionel Richie, the ad leans into nostalgia\u00a0&#8211;\u00a0the warmth and emotional familiarity of the song\u00a0&#8211;\u00a0to drive\u00a0viewer connection and sentiment.\u00a0<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52456_bb2741-56, .wp-block-toluna-advancedheading.kt-adv-heading52456_bb2741-56[data-kb-block=\"kb-adv-heading52456_bb2741-56\"]{margin-bottom:0px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52456_bb2741-56 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52456_bb2741-56[data-kb-block=\"kb-adv-heading52456_bb2741-56\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52456_bb2741-56 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52456_bb2741-56\">As more figures join in, the performance&nbsp;builds&nbsp;on&nbsp;individual moments of play&nbsp;to create&nbsp;a collective, feel-good chorus, amplifying both charm and emotional impact. The contrast between the miniature LEGO scale and the crescendo payoff creates strong festive breakthrough, reinforcing LEGO\u2019s role as a catalyst for creativity, connection and shared joy during the moments that matter most.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52456_95d76a-5d, .wp-block-toluna-advancedheading.kt-adv-heading52456_95d76a-5d[data-kb-block=\"kb-adv-heading52456_95d76a-5d\"]{margin-bottom:0px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52456_95d76a-5d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52456_95d76a-5d[data-kb-block=\"kb-adv-heading52456_95d76a-5d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52456_95d76a-5d wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52456_95d76a-5d\">The result? Earning the #1 spot, beating even Coca Cola&rsquo;s&nbsp;<em>Holidays are coming&nbsp;<\/em>and Uber&rsquo;s&nbsp;<em>Holiday Story.<\/em>&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52456_675696-54, .wp-block-toluna-advancedheading.kt-adv-heading52456_675696-54[data-kb-block=\"kb-adv-heading52456_675696-54\"]{margin-bottom:0px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52456_675696-54 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52456_675696-54[data-kb-block=\"kb-adv-heading52456_675696-54\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52456_675696-54 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52456_675696-54\">Through their ad,&nbsp;LEGO&nbsp;stayed true to what it stands for, while appealing to a broad audience through&nbsp;showcasing&nbsp;many different figurine franchises. As&nbsp;humans,&nbsp;we have an affinity&nbsp;for&nbsp;the&nbsp;familiar,&nbsp;and LEGO&nbsp;played to this&nbsp;brilliantly. Congratulations to all involved on&nbsp;what&nbsp;turned out to be&nbsp;a cracking Christmas ad.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column52456_06f07f-ae > .kt-inside-inner-col,.toluna-column52456_06f07f-ae > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52456_06f07f-ae > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52456_06f07f-ae > .kt-inside-inner-col{flex-direction:column;}.toluna-column52456_06f07f-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52456_06f07f-ae > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52456_06f07f-ae{position:relative;}@media all and (max-width: 1024px){.toluna-column52456_06f07f-ae > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column52456_06f07f-ae > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52456_06f07f-ae\"><div class=\"kt-inside-inner-col\"><style>.kb-image52456_3ee7bf-6e .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52456_3ee7bf-6e size-large\"><div class=\"\"><img decoding=\"async\" width=\"1024\" height=\"1022\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Group-39834-1024x1022.png\" alt=\"\" class=\"kb-img wp-image-52484\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Group-39834-1024x1022.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Group-39834-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Group-39834-150x150.png 150w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Group-39834-768x766.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Group-39834-1536x1533.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Group-39834-2048x2044.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id52456_f330fe-25 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id52456_f330fe-25 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id52456_f330fe-25 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id52456_f330fe-25 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id52456_f330fe-25 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id52456_f330fe-25 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id52456_f330fe-25 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column52456_0614d3-af > .kt-inside-inner-col,.toluna-column52456_0614d3-af > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52456_0614d3-af > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52456_0614d3-af > .kt-inside-inner-col{flex-direction:column;}.toluna-column52456_0614d3-af > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52456_0614d3-af > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52456_0614d3-af{position:relative;}@media all and (max-width: 1024px){.toluna-column52456_0614d3-af > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column52456_0614d3-af > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52456_0614d3-af\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading52456_973f4c-88, .wp-block-toluna-advancedheading.kt-adv-heading52456_973f4c-88[data-kb-block=\"kb-adv-heading52456_973f4c-88\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52456_973f4c-88 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52456_973f4c-88[data-kb-block=\"kb-adv-heading52456_973f4c-88\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52456_973f4c-88 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52456_973f4c-88\">We tested the Christmas ads in batches, with each set taking only hours to evaluate quantitatively. With this ability to test at speed and&nbsp;at scale,&nbsp;it\u2019s&nbsp;clear that synthetic personas&nbsp;are&nbsp;tipping the scales in&nbsp;market research, enabling researchers to shift&nbsp;from&nbsp;<em>\u201cCan we afford to test?\u201d<\/em>&nbsp;to&nbsp;<em>\u201cWhy would we risk not testing?\u201d<\/em>&nbsp;<br>&nbsp;<br>Curious to know how&nbsp;Toluna&nbsp;Synthetic Personas&nbsp;evaluated the rest of Australia\u2019s Christmas advertising?&nbsp;We\u2019ll&nbsp;be unpacking and sharing&nbsp;more insights soon, so stay tuned!&nbsp;<br>&nbsp;<br>For now, I wish you a&nbsp;happy new year.&nbsp;Here&rsquo;s&nbsp;to 2026!&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Christmas ads hold a special place in our&nbsp;hearts: festive jingles,&nbsp;stories&nbsp;of connection, and&nbsp;familiar<\/p>\n","protected":false},"author":64,"featured_media":52493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[50],"tags":[440,441,442,443],"class_list":["post-52456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-advertising-testing","tag-ai-ad-insights","tag-ai-ad-testing","tag-synthetic-personas","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts\/52456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/comments?post=52456"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/posts\/52456\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/media\/52493"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/media?parent=52456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/categories?post=52456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/fr\/wp-json\/wp\/v2\/tags?post=52456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}