{"id":55333,"date":"2026-03-31T08:05:00","date_gmt":"2026-03-31T06:05:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=55333"},"modified":"2026-04-02T09:57:46","modified_gmt":"2026-04-02T07:57:46","slug":"reach-and-frequency-illusion-why-more-is-not-more-in-modern-media","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/fr\/reach-and-frequency-illusion-why-more-is-not-more-in-modern-media\/","title":{"rendered":"The\u00a0reach and\u00a0frequency\u00a0illusion:\u00a0why\u00a0more\u00a0isn\u2019t\u00a0more in\u00a0modern\u00a0media\u00a0"},"content":{"rendered":"<style>.kb-row-layout-id55333_e00315-96 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id55333_e00315-96 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id55333_e00315-96 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id55333_e00315-96 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id55333_e00315-96 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id55333_e00315-96 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id55333_e00315-96 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column55333_97d914-0f > .kt-inside-inner-col,.toluna-column55333_97d914-0f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column55333_97d914-0f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column55333_97d914-0f > .kt-inside-inner-col{flex-direction:column;}.toluna-column55333_97d914-0f > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column55333_97d914-0f > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column55333_97d914-0f{position:relative;}@media all and (max-width: 1024px){.toluna-column55333_97d914-0f > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column55333_97d914-0f > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column55333_97d914-0f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading55333_2eee99-f5, .wp-block-toluna-advancedheading.kt-adv-heading55333_2eee99-f5[data-kb-block=\"kb-adv-heading55333_2eee99-f5\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading55333_2eee99-f5 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading55333_2eee99-f5[data-kb-block=\"kb-adv-heading55333_2eee99-f5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading55333_2eee99-f5 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading55333_2eee99-f5\">For decades, media planning has revolved around three familiar currencies:&nbsp;impressions,&nbsp;reach,&nbsp;and&nbsp;frequency. These&nbsp;are clean, tradable,&nbsp;and operationally convenient. They map neatly to inventory, pricing,&nbsp;and guarantees.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-26b0c5487440c772b7d51ff54362ea69\">And yet, they may also be quietly undermining campaign effectiveness.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-c6cddf9432cf342ff10ea879e1ae971f\">When the\u00a0objective\u00a0is\u00a0<em>awareness<\/em>, planners\u00a0push for maximum\u00a0reach, distributing impressions as broadly as possible.\u00a0When\u00a0<em>conversion<\/em>\u00a0is\u00a0the goal,\u00a0frequency increases, reinforcing messaging among those already exposed.\u00a0A\u00a0balance is\u00a0often\u00a0struck using a \u2018one-size-fits-all\u2019 planning heuristics like the \u201ceffective frequency\u201d rule of\u00a03+ exposures within a channel.\u00a0<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-f14c4d920e69f72d2395365ab3b02db5\">But&nbsp;here\u2019s&nbsp;the uncomfortable truth:&nbsp;reach and&nbsp;frequency only tell us&nbsp;<em>how many&nbsp;saw&nbsp;<\/em>and<em>&nbsp;how often<\/em>.&nbsp;They don\u2019t tell us&nbsp;<em>what&nbsp;actually worked<\/em>.&nbsp;Even more critically, they treat each channel in isolation, ignoring how real people experience campaigns: as connected&nbsp;multi-touch journeys across&nbsp;platforms, formats,&nbsp;and environments.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-1fc07861177681fea3b525d95b434165\">That\u2019s&nbsp;where&nbsp;inefficiency&nbsp;begins.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-e2bf44347211604adf7b65fb322535f2\">Because when we shift the lens from delivery metrics to incremental brand lift,&nbsp;a very different&nbsp;story&nbsp;emerges&nbsp;\u2013&nbsp;one that challenges long-standing planning dogma and reveals hidden inefficiencies inside even the most well-optimized media plans.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id55333_2e6874-99 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id55333_2e6874-99 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id55333_2e6874-99 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id55333_2e6874-99 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id55333_2e6874-99 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id55333_2e6874-99 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id55333_2e6874-99 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column55333_c4a6a2-c2 > .kt-inside-inner-col,.toluna-column55333_c4a6a2-c2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column55333_c4a6a2-c2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column55333_c4a6a2-c2 > .kt-inside-inner-col{flex-direction:column;}.toluna-column55333_c4a6a2-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column55333_c4a6a2-c2 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column55333_c4a6a2-c2{position:relative;}@media all and (max-width: 1024px){.toluna-column55333_c4a6a2-c2 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column55333_c4a6a2-c2 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column55333_c4a6a2-c2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading55333_c2b649-51, .wp-block-toluna-advancedheading.kt-adv-heading55333_c2b649-51[data-kb-block=\"kb-adv-heading55333_c2b649-51\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading55333_c2b649-51 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading55333_c2b649-51[data-kb-block=\"kb-adv-heading55333_c2b649-51\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading55333_c2b649-51 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading55333_c2b649-51\"><strong>What&nbsp;happens&nbsp;when&nbsp;you&nbsp;measure&nbsp;incrementality,&nbsp;not&nbsp;just&nbsp;delivery<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading55333_1bd749-53, .wp-block-toluna-advancedheading.kt-adv-heading55333_1bd749-53[data-kb-block=\"kb-adv-heading55333_1bd749-53\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading55333_1bd749-53 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading55333_1bd749-53[data-kb-block=\"kb-adv-heading55333_1bd749-53\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading55333_1bd749-53 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading55333_1bd749-53\">Across hundreds of\u00a0cross-media\u00a0effectiveness studies, we analyzed campaigns using a control\u2013exposed design to\u00a0establish\u00a0true causal lift.\u00a0We then applied\u00a0Toluna\u2019s\u00a0proprietary Media Attribution\u00a0tool\u00a0to isolate\u00a0and quantify\u00a0the incremental contribution generated at\u00a0different levels\u00a0of media exposure.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-4f140530e7cf4c4ccf45e9676ceea739\">The goal was&nbsp;to understand:&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box55333_079698-11 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box55333_079698-11 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box55333_079698-11 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box55333_079698-11.wp-block-toluna-infobox{max-width:100%;}.kt-info-box55333_079698-11 .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box55333_079698-11 .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box55333_079698-11 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box55333_079698-11 .kt-info-svg-icon-flip, .kt-info-box55333_079698-11 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box55333_079698-11 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box55333_079698-11 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box55333_079698-11 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box55333_079698-11 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box55333_079698-11 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box55333_079698-11 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box55333_079698-11 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box55333_079698-11\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">What happens when audiences see advertising through one channel only?&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box55333_25abae-b7 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box55333_25abae-b7 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box55333_25abae-b7 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box55333_25abae-b7.wp-block-toluna-infobox{max-width:100%;}.kt-info-box55333_25abae-b7 .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box55333_25abae-b7 .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box55333_25abae-b7 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box55333_25abae-b7 .kt-info-svg-icon-flip, .kt-info-box55333_25abae-b7 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box55333_25abae-b7 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box55333_25abae-b7 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box55333_25abae-b7 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box55333_25abae-b7 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box55333_25abae-b7 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box55333_25abae-b7 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box55333_25abae-b7 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box55333_25abae-b7\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">What happens when they see&nbsp;it through&nbsp;two channels?&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box55333_dd5ab1-a1 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box55333_dd5ab1-a1 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;}.kt-info-box55333_dd5ab1-a1 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box55333_dd5ab1-a1.wp-block-toluna-infobox{max-width:100%;}.kt-info-box55333_dd5ab1-a1 .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box55333_dd5ab1-a1 .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box55333_dd5ab1-a1 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box55333_dd5ab1-a1 .kt-info-svg-icon-flip, .kt-info-box55333_dd5ab1-a1 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box55333_dd5ab1-a1 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box55333_dd5ab1-a1 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box55333_dd5ab1-a1 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box55333_dd5ab1-a1 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box55333_dd5ab1-a1 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box55333_dd5ab1-a1 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box55333_dd5ab1-a1 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box55333_dd5ab1-a1\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">What happens when&nbsp;they see it through&nbsp;three or more channels?&nbsp;<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column55333_8dfebf-01 > .kt-inside-inner-col{display:flex;}.toluna-column55333_8dfebf-01 > .kt-inside-inner-col,.toluna-column55333_8dfebf-01 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column55333_8dfebf-01 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column55333_8dfebf-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column55333_8dfebf-01 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column55333_8dfebf-01{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_8dfebf-01{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_8dfebf-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column55333_8dfebf-01 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column55333_8dfebf-01{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column55333_8dfebf-01{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_8dfebf-01{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_8dfebf-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column55333_8dfebf-01 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column55333_8dfebf-01{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_8dfebf-01{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_8dfebf-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column55333_8dfebf-01 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column55333_8dfebf-01\"><div class=\"kt-inside-inner-col\"><style>.kb-image55333_2751d2-ab.kb-image-is-ratio-size, .kb-image55333_2751d2-ab .kb-image-is-ratio-size{max-width:392px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image55333_2751d2-ab.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image55333_2751d2-ab .kb-image-is-ratio-size{align-self:unset;}.kb-image55333_2751d2-ab figure{max-width:392px;}.kb-image55333_2751d2-ab .image-is-svg, .kb-image55333_2751d2-ab .image-is-svg img{width:100%;}.kb-image55333_2751d2-ab .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-toluna-image kb-image55333_2751d2-ab\"><figure class=\"aligncenter size-full\"><div class=\"\"><img decoding=\"async\" width=\"783\" height=\"388\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Picture-1.png\" alt=\"\" class=\"kb-img wp-image-55374\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Picture-1.png 783w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Picture-1-300x149.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Picture-1-768x381.png 768w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><\/div><\/figure><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id55333_29ec00-20 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id55333_29ec00-20 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id55333_29ec00-20 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id55333_29ec00-20 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id55333_29ec00-20 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id55333_29ec00-20 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id55333_29ec00-20 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column55333_2d0c84-4a > .kt-inside-inner-col,.toluna-column55333_2d0c84-4a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column55333_2d0c84-4a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column55333_2d0c84-4a > .kt-inside-inner-col{flex-direction:column;}.toluna-column55333_2d0c84-4a > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column55333_2d0c84-4a > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column55333_2d0c84-4a{position:relative;}@media all and (max-width: 1024px){.toluna-column55333_2d0c84-4a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column55333_2d0c84-4a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column55333_2d0c84-4a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading55333_8cc1f4-84, .wp-block-toluna-advancedheading.kt-adv-heading55333_8cc1f4-84[data-kb-block=\"kb-adv-heading55333_8cc1f4-84\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading55333_8cc1f4-84 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading55333_8cc1f4-84[data-kb-block=\"kb-adv-heading55333_8cc1f4-84\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading55333_8cc1f4-84 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading55333_8cc1f4-84\"><strong>What the data told us&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-b3f22be9257cdbe9450516829735fb8d\">The charts&nbsp;accompanying&nbsp;this article reflect real campaign data and illustrate patterns we consistently&nbsp;observe&nbsp;across brands, categories,&nbsp;and&nbsp;objectives.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-6726bd3c08b55c79cfbee0e9fd4fd000\">The top section&nbsp;below&nbsp;shows&nbsp;Brand&nbsp;Lifts&nbsp;delivered by the full campaign,&nbsp;representing&nbsp;the impact of the full media&nbsp;mix.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-93bf35026d8834590f53ef6316e45137\">The bottom section deconstructs each Lift, isolating the contribution generated by single-channel exposure, two-channel exposure,&nbsp;and three-or-more-channel exposure, with the&nbsp;reach at each level shown for context.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id55333_f62307-21 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id55333_f62307-21 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id55333_f62307-21 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id55333_f62307-21 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id55333_f62307-21 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id55333_f62307-21 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id55333_f62307-21 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column55333_a3cb29-39 > .kt-inside-inner-col{display:flex;}.toluna-column55333_a3cb29-39 > .kt-inside-inner-col,.toluna-column55333_a3cb29-39 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column55333_a3cb29-39 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column55333_a3cb29-39 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.toluna-column55333_a3cb29-39 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column55333_a3cb29-39 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column55333_a3cb29-39 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column55333_a3cb29-39{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_a3cb29-39{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_a3cb29-39 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column55333_a3cb29-39 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column55333_a3cb29-39{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column55333_a3cb29-39{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_a3cb29-39{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_a3cb29-39 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column55333_a3cb29-39 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column55333_a3cb29-39{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_a3cb29-39{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_a3cb29-39 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column55333_a3cb29-39 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column55333_a3cb29-39\"><div class=\"kt-inside-inner-col\"><style>.kb-image55333_59abac-d8 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image55333_59abac-d8 size-large\"><div class=\"\"><img decoding=\"async\" width=\"1024\" height=\"423\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Picture-2-1024x423.png\" alt=\"\" class=\"kb-img wp-image-55596\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Picture-2-1024x423.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Picture-2-300x124.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Picture-2-768x317.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Picture-2-1536x634.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Picture-2-2048x846.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading55333_b05bde-06, .wp-block-toluna-advancedheading.kt-adv-heading55333_b05bde-06[data-kb-block=\"kb-adv-heading55333_b05bde-06\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading55333_b05bde-06 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading55333_b05bde-06[data-kb-block=\"kb-adv-heading55333_b05bde-06\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading55333_b05bde-06 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading55333_b05bde-06\">The results are striking.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id55333_f5776f-87 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id55333_f5776f-87 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id55333_f5776f-87 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id55333_f5776f-87 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id55333_f5776f-87 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id55333_f5776f-87 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id55333_f5776f-87 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column55333_e14400-6f > .kt-inside-inner-col,.toluna-column55333_e14400-6f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column55333_e14400-6f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column55333_e14400-6f > .kt-inside-inner-col{flex-direction:column;}.toluna-column55333_e14400-6f > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column55333_e14400-6f > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column55333_e14400-6f{position:relative;}@media all and (max-width: 1024px){.toluna-column55333_e14400-6f > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column55333_e14400-6f > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column55333_e14400-6f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading55333_9efdba-3b, .wp-block-toluna-advancedheading.kt-adv-heading55333_9efdba-3b[data-kb-block=\"kb-adv-heading55333_9efdba-3b\"]{text-align:center;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading55333_9efdba-3b mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading55333_9efdba-3b[data-kb-block=\"kb-adv-heading55333_9efdba-3b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading55333_9efdba-3b wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading55333_9efdba-3b\"><strong>Three&nbsp;patterns&nbsp;that&nbsp;challenge&nbsp;traditional&nbsp;media&nbsp;planning<\/strong>&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id55333_e9efa3-b2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id55333_e9efa3-b2 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id55333_e9efa3-b2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id55333_e9efa3-b2 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id55333_e9efa3-b2 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id55333_e9efa3-b2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id55333_e9efa3-b2 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id55333_e9efa3-b2 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id55333_e9efa3-b2 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id55333_e9efa3-b2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id55333_e9efa3-b2 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column55333_fa80b3-1a > .kt-inside-inner-col{display:flex;}.toluna-column55333_fa80b3-1a > .kt-inside-inner-col,.toluna-column55333_fa80b3-1a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column55333_fa80b3-1a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column55333_fa80b3-1a > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column55333_fa80b3-1a > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column55333_fa80b3-1a > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column55333_fa80b3-1a > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column55333_fa80b3-1a > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column55333_fa80b3-1a{position:relative;}@media all and (max-width: 1024px){.toluna-column55333_fa80b3-1a > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column55333_fa80b3-1a > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column55333_fa80b3-1a\"><div class=\"kt-inside-inner-col\"><style>.kb-image55333_4d6ae7-8c.kb-image-is-ratio-size, .kb-image55333_4d6ae7-8c .kb-image-is-ratio-size{max-width:111px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image55333_4d6ae7-8c.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image55333_4d6ae7-8c .kb-image-is-ratio-size{align-self:unset;}.kb-image55333_4d6ae7-8c{max-width:111px;}.image-is-svg.kb-image55333_4d6ae7-8c{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image55333_4d6ae7-8c img{width:100%;}.kb-image55333_4d6ae7-8c .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image55333_4d6ae7-8c size-full kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39233-1.png\" alt=\"\" class=\"kb-img wp-image-55530\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39233-1.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39233-1-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39233-1-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading55333_abcf76-80, .wp-block-toluna-advancedheading.kt-adv-heading55333_abcf76-80[data-kb-block=\"kb-adv-heading55333_abcf76-80\"]{text-align:left;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading55333_abcf76-80 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading55333_abcf76-80[data-kb-block=\"kb-adv-heading55333_abcf76-80\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading55333_abcf76-80 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading55333_abcf76-80\"><strong>1. Campaign impact&nbsp;doesn\u2019t&nbsp;grow linearly.&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-a7b5f96ea5feb5a0e0c1c793c7cd47bb\">Incrementality tends to plateau when&nbsp;optimizing&nbsp;within single channels.&nbsp;More impressions in the same environment do not proportionally increase brand outcomes. Returns diminish.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column55333_35ba04-62 > .kt-inside-inner-col{display:flex;}.toluna-column55333_35ba04-62 > .kt-inside-inner-col,.toluna-column55333_35ba04-62 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column55333_35ba04-62 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column55333_35ba04-62 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column55333_35ba04-62 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column55333_35ba04-62 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column55333_35ba04-62 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column55333_35ba04-62 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column55333_35ba04-62{position:relative;}@media all and (max-width: 1024px){.toluna-column55333_35ba04-62 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column55333_35ba04-62 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column55333_35ba04-62\"><div class=\"kt-inside-inner-col\"><style>.kb-image55333_621d9e-4e.kb-image-is-ratio-size, .kb-image55333_621d9e-4e .kb-image-is-ratio-size{max-width:111px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image55333_621d9e-4e.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image55333_621d9e-4e .kb-image-is-ratio-size{align-self:unset;}.kb-image55333_621d9e-4e{max-width:111px;}.image-is-svg.kb-image55333_621d9e-4e{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image55333_621d9e-4e img{width:100%;}.kb-image55333_621d9e-4e .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image55333_621d9e-4e size-full kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39233-1.png\" alt=\"\" class=\"kb-img wp-image-55530\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39233-1.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39233-1-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39233-1-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading55333_932ad0-88, .wp-block-toluna-advancedheading.kt-adv-heading55333_932ad0-88[data-kb-block=\"kb-adv-heading55333_932ad0-88\"]{text-align:left;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading55333_932ad0-88 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading55333_932ad0-88[data-kb-block=\"kb-adv-heading55333_932ad0-88\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading55333_932ad0-88 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading55333_932ad0-88\"><strong>2. The sharpest&nbsp;lift occurs at 3+ channels working&nbsp;together.<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-04369eb920253deea33c8048d09171f9\">For upper- and mid-funnel KPIs \u2013 awareness, message association, brand perceptions, preference, etc. \u2013 the real acceleration happens when audiences are exposed to 3 or more media channels.<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-c511e4ac17bf610e7ed7b6c8c90c2e71\">This is where reinforcement turns into resonance.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-7719285dc9ddf676ac3b5a29ac3d1d52\">Projecting the brand narrative across multiple channels creates a cognitive and emotional echo that strengthens memory encoding, deepens persuasion, and amplifies impact.&nbsp;<br><\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column55333_4053f0-26 > .kt-inside-inner-col{display:flex;}.toluna-column55333_4053f0-26 > .kt-inside-inner-col,.toluna-column55333_4053f0-26 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column55333_4053f0-26 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column55333_4053f0-26 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column55333_4053f0-26 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column55333_4053f0-26 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column55333_4053f0-26 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column55333_4053f0-26 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column55333_4053f0-26{position:relative;}@media all and (max-width: 1024px){.toluna-column55333_4053f0-26 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column55333_4053f0-26 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column55333_4053f0-26\"><div class=\"kt-inside-inner-col\"><style>.kb-image55333_a5af47-03.kb-image-is-ratio-size, .kb-image55333_a5af47-03 .kb-image-is-ratio-size{max-width:111px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image55333_a5af47-03.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image55333_a5af47-03 .kb-image-is-ratio-size{align-self:unset;}.kb-image55333_a5af47-03{max-width:111px;}.image-is-svg.kb-image55333_a5af47-03{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image55333_a5af47-03 img{width:100%;}.kb-image55333_a5af47-03 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image55333_a5af47-03 size-full kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39233-1.png\" alt=\"\" class=\"kb-img wp-image-55530\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39233-1.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39233-1-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39233-1-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading55333_b254aa-8d, .wp-block-toluna-advancedheading.kt-adv-heading55333_b254aa-8d[data-kb-block=\"kb-adv-heading55333_b254aa-8d\"]{text-align:left;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading55333_b254aa-8d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading55333_b254aa-8d[data-kb-block=\"kb-adv-heading55333_b254aa-8d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading55333_b254aa-8d wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading55333_b254aa-8d\"><strong>3. A small share of the campaign\u2019s&nbsp;reach drives most of the lift<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-ad35eedcf893aaa50bf330583d4f6a03\">In the representative example&nbsp;shown&nbsp;above, only 13% of total&nbsp;reach&nbsp;got to audiences that saw the advertising&nbsp;through 3+ channels.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-df78683fe4f68b0800d0683146c06de0\">Yet,&nbsp;that small&nbsp;portion&nbsp;of campaign&nbsp;reach&nbsp;accounted for:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-toluna-black-color has-text-color has-link-color wp-elements-390ac1a933744025d391a5c0aed7310c\">100% of the lift in&nbsp;consideration<\/li>\n\n\n\n<li class=\"has-toluna-black-color has-text-color has-link-color wp-elements-550913d894c4da1268d6fdda76b538c6\">91% of the lift in&nbsp;emotional&nbsp;resonance&nbsp;<\/li>\n\n\n\n<li class=\"has-toluna-black-color has-text-color has-link-color wp-elements-e5f4de09f43a32ba76a0edcaf00c9d8d\">52% of the lift in&nbsp;campaign&nbsp;message&nbsp;association.&nbsp;&nbsp;<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-34c14b6b3a28c670fcbcffcd6a568940\">In other words, a relatively small portion of total&nbsp;reach generated&nbsp;the majority of&nbsp;brand impact.&nbsp;Meanwhile,&nbsp;the larger&nbsp;portion&nbsp;of campaign&nbsp;reach&nbsp;\u2013&nbsp;those exposed through only one or two channels&nbsp;\u2013&nbsp;contributed little meaningful incrementality.&nbsp;&nbsp;<\/p>\n\n\n<style>.kb-row-layout-id55333_32900e-5c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id55333_32900e-5c > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id55333_32900e-5c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id55333_32900e-5c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id55333_32900e-5c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id55333_32900e-5c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id55333_32900e-5c alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column55333_98a512-f5 > .kt-inside-inner-col,.toluna-column55333_98a512-f5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column55333_98a512-f5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column55333_98a512-f5 > .kt-inside-inner-col{flex-direction:column;}.toluna-column55333_98a512-f5 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column55333_98a512-f5 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column55333_98a512-f5{position:relative;}@media all and (max-width: 1024px){.toluna-column55333_98a512-f5 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column55333_98a512-f5 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column55333_98a512-f5\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading55333_d600be-2d, .wp-block-toluna-advancedheading.kt-adv-heading55333_d600be-2d[data-kb-block=\"kb-adv-heading55333_d600be-2d\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading55333_d600be-2d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading55333_d600be-2d[data-kb-block=\"kb-adv-heading55333_d600be-2d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading55333_d600be-2d wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading55333_d600be-2d\"><strong>The&nbsp;hidden&nbsp;inefficiency of \u201cmaximize&nbsp;reach\u201d<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-b6d58afb0a5b2fee9b83e1c646eb4254\">When we examined sub-audiences based on number of channels exposed, the pattern remained consistent: meaningful lift&nbsp;emerged&nbsp;only when at least three channels worked together. Exposure through one&nbsp;or&nbsp;even two&nbsp;channels&nbsp;delivered limited incremental value.&nbsp;<\/p>\n\n\n<style>.kb-row-layout-id55333_9fd002-33 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id55333_9fd002-33 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id55333_9fd002-33 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id55333_9fd002-33 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id55333_9fd002-33 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id55333_9fd002-33 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id55333_9fd002-33 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column55333_2e93e1-25 > .kt-inside-inner-col{display:flex;}.toluna-column55333_2e93e1-25 > .kt-inside-inner-col,.toluna-column55333_2e93e1-25 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column55333_2e93e1-25 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column55333_2e93e1-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.toluna-column55333_2e93e1-25 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column55333_2e93e1-25 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column55333_2e93e1-25 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column55333_2e93e1-25{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_2e93e1-25{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_2e93e1-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column55333_2e93e1-25 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column55333_2e93e1-25{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column55333_2e93e1-25{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_2e93e1-25{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_2e93e1-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column55333_2e93e1-25 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column55333_2e93e1-25{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_2e93e1-25{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_2e93e1-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column55333_2e93e1-25 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column55333_2e93e1-25\"><div class=\"kt-inside-inner-col\"><style>.kb-image55333_ba5de6-13 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image55333_ba5de6-13 size-large\"><div class=\"\"><img decoding=\"async\" width=\"1024\" height=\"441\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Picture-3-1024x441.png\" alt=\"\" class=\"kb-img wp-image-55607\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Picture-3-1024x441.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Picture-3-300x129.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Picture-3-768x331.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Picture-3-1536x662.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Picture-3-2048x883.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-f8613b99ebcc69ec9b234935f9326a96\">Traditional planning dogma says:&nbsp;<em>If the&nbsp;objective&nbsp;is brand building, boost&nbsp;reach.<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-0a223f309e1e57f19ef22b101b876b6e\">So,&nbsp;budgets get stretched thin to broaden exposure. On paper, the campaign looks&nbsp;expansive.&nbsp;But in reality,&nbsp;many consumers&nbsp;experience&nbsp;the ad in just one&nbsp;or two environments.&nbsp;And those lower cross-channel&nbsp;exposure&nbsp;levels tend to be&nbsp;largely ineffective.<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-4da023e4487ac80eed1c6c5dfbb25f70\">The result?&nbsp;A significant share of campaign impressions generates little real value.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-dccae17530c5c4c1ba57f72f8df4b195\">This&nbsp;isn\u2019t&nbsp;a media cost issue.&nbsp;It\u2019s&nbsp;an allocation issue.&nbsp;<\/p>\n\n\n<style>.kb-row-layout-id55333_1b26ad-a4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id55333_1b26ad-a4 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id55333_1b26ad-a4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id55333_1b26ad-a4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id55333_1b26ad-a4 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id55333_1b26ad-a4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id55333_1b26ad-a4 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column55333_abc78d-49 > .kt-inside-inner-col,.toluna-column55333_abc78d-49 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column55333_abc78d-49 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column55333_abc78d-49 > .kt-inside-inner-col{flex-direction:column;}.toluna-column55333_abc78d-49 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column55333_abc78d-49 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column55333_abc78d-49{position:relative;}@media all and (max-width: 1024px){.toluna-column55333_abc78d-49 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column55333_abc78d-49 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column55333_abc78d-49\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading55333_b49def-33, .wp-block-toluna-advancedheading.kt-adv-heading55333_b49def-33[data-kb-block=\"kb-adv-heading55333_b49def-33\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:42px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading55333_b49def-33 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading55333_b49def-33[data-kb-block=\"kb-adv-heading55333_b49def-33\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading55333_b49def-33 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading55333_b49def-33\"><strong>Channel&nbsp;frequency vs.&nbsp;synergy:&nbsp;a&nbsp;critical&nbsp;distinction<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-8d5c18760105644b625339abfa01159c\">We also explored another core assumption:&nbsp;is increasing&nbsp;frequency within a single channel equivalent to cross-channel reinforcement?&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-95c00413328380af2ed00f3836581792\">The data&nbsp;says&nbsp;no.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-f9297f084bcb432e228b148b2c9627f3\">When comparing:&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box55333_0029b2-05 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box55333_0029b2-05 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:0px;}.kt-info-box55333_0029b2-05 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box55333_0029b2-05.wp-block-toluna-infobox{max-width:100%;}.kt-info-box55333_0029b2-05 .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box55333_0029b2-05 .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box55333_0029b2-05 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box55333_0029b2-05 .kt-info-svg-icon-flip, .kt-info-box55333_0029b2-05 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box55333_0029b2-05 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:10px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box55333_0029b2-05 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box55333_0029b2-05 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box55333_0029b2-05 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box55333_0029b2-05 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box55333_0029b2-05 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box55333_0029b2-05 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box55333_0029b2-05\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">Single-channel exposures delivered at high&nbsp;frequency&nbsp;&nbsp;<br>versus&nbsp;<br>&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box55333_16ad7e-68 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box55333_16ad7e-68 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:0px;}.kt-info-box55333_16ad7e-68 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box55333_16ad7e-68.wp-block-toluna-infobox{max-width:100%;}.kt-info-box55333_16ad7e-68 .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box55333_16ad7e-68 .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box55333_16ad7e-68 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box55333_16ad7e-68 .kt-info-svg-icon-flip, .kt-info-box55333_16ad7e-68 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box55333_16ad7e-68 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:10px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box55333_16ad7e-68 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box55333_16ad7e-68 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box55333_16ad7e-68 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box55333_16ad7e-68 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box55333_16ad7e-68 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box55333_16ad7e-68 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box55333_16ad7e-68\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">Cross-channel exposures where each channel in the mix runs at low&nbsp;frequency&nbsp;<br>&nbsp;<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column55333_891175-da > .kt-inside-inner-col{display:flex;}.toluna-column55333_891175-da > .kt-inside-inner-col,.toluna-column55333_891175-da > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column55333_891175-da > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column55333_891175-da > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column55333_891175-da > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column55333_891175-da{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_891175-da{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_891175-da > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column55333_891175-da > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column55333_891175-da{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column55333_891175-da{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_891175-da{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_891175-da > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column55333_891175-da > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column55333_891175-da{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_891175-da{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_891175-da > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column55333_891175-da > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column55333_891175-da\"><div class=\"kt-inside-inner-col\"><style>.kb-image55333_2bdc27-a5 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image55333_2bdc27-a5 size-full\"><div class=\"\"><img decoding=\"async\" width=\"850\" height=\"383\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Picture-4.png\" alt=\"\" class=\"kb-img wp-image-55618\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Picture-4.png 850w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Picture-4-300x135.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Picture-4-768x346.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id55333_ea8240-9d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id55333_ea8240-9d > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id55333_ea8240-9d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id55333_ea8240-9d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id55333_ea8240-9d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id55333_ea8240-9d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id55333_ea8240-9d alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column55333_82858c-31 > .kt-inside-inner-col,.toluna-column55333_82858c-31 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column55333_82858c-31 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column55333_82858c-31 > .kt-inside-inner-col{flex-direction:column;}.toluna-column55333_82858c-31 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column55333_82858c-31 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column55333_82858c-31{position:relative;}@media all and (max-width: 1024px){.toluna-column55333_82858c-31 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column55333_82858c-31 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column55333_82858c-31\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading55333_f82469-39, .wp-block-toluna-advancedheading.kt-adv-heading55333_f82469-39[data-kb-block=\"kb-adv-heading55333_f82469-39\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading55333_f82469-39 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading55333_f82469-39[data-kb-block=\"kb-adv-heading55333_f82469-39\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading55333_f82469-39 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading55333_f82469-39\">We found that&nbsp;reinforcing a message across channels amplifies impact more effectively than repeating it within one channel.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-b8614c4d4e9d9b6eb184018ac95238a5\">Advertising that&nbsp;reaches people&nbsp;from multiple directions&nbsp;deepens&nbsp;engagement,&nbsp;strengthens&nbsp;memory, and boosts&nbsp;impact,&nbsp;while&nbsp;minimizing&nbsp;ad fatigue.&nbsp;It creates reinforcement,&nbsp;not just repetition.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id55333_a185b9-b0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id55333_a185b9-b0 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id55333_a185b9-b0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id55333_a185b9-b0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id55333_a185b9-b0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id55333_a185b9-b0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id55333_a185b9-b0 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column55333_93681a-a1 > .kt-inside-inner-col,.toluna-column55333_93681a-a1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column55333_93681a-a1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column55333_93681a-a1 > .kt-inside-inner-col{flex-direction:column;}.toluna-column55333_93681a-a1 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column55333_93681a-a1 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column55333_93681a-a1{position:relative;}@media all and (max-width: 1024px){.toluna-column55333_93681a-a1 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column55333_93681a-a1 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column55333_93681a-a1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading55333_578b1a-c0, .wp-block-toluna-advancedheading.kt-adv-heading55333_578b1a-c0[data-kb-block=\"kb-adv-heading55333_578b1a-c0\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading55333_578b1a-c0 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading55333_578b1a-c0[data-kb-block=\"kb-adv-heading55333_578b1a-c0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading55333_578b1a-c0 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading55333_578b1a-c0\"><strong>From&nbsp;volume to&nbsp;value:&nbsp;rethinking&nbsp;media&nbsp;effectiveness<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-d71cff39de7fe2259ec6f9e0e46df9fe\">Campaign budgets are never infinite. Every&nbsp;plan&nbsp;operates&nbsp;within a fixed pool of impressions.<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-aa69e78dffb64888bd0762e75f82f7b5\">So,&nbsp;the real question is not:&nbsp;<em>How do we maximize&nbsp;reach?&nbsp;<\/em>But&nbsp;rather:&nbsp;<em>How&nbsp;do we&nbsp;deploy those impressions most effectively to maximize returns?<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-623b9c320b298cd1e7668f887378a6fb\">Our findings suggest that maximizing&nbsp;reach without enabling coordinated exposure can be suboptimal. Impressions that&nbsp;drive single-channel and two-channel&nbsp;exposures&nbsp;tend to underperform. The strongest gains come from&nbsp;multi-platform&nbsp;integrated exposure patterns that reinforce one another and create&nbsp;impact&nbsp;greater than the sum of their parts.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-58ab7ff79da01da5ea01d7bf56456cfc\">Yes, that may mean sacrificing some&nbsp;reach \u2013 the ineffective&nbsp;portion.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-b44335a0742472514662a121018dd17e\">But the trade-off is clear: fewer wasted impressions, stronger incremental&nbsp;returns.&nbsp;<\/p>\n\n\n<style>.kb-row-layout-id55333_46cbf3-83 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id55333_46cbf3-83 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id55333_46cbf3-83 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id55333_46cbf3-83 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id55333_46cbf3-83 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id55333_46cbf3-83 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id55333_46cbf3-83 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column55333_9997a7-f0 > .kt-inside-inner-col,.toluna-column55333_9997a7-f0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column55333_9997a7-f0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column55333_9997a7-f0 > .kt-inside-inner-col{flex-direction:column;}.toluna-column55333_9997a7-f0 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column55333_9997a7-f0 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column55333_9997a7-f0{position:relative;}@media all and (max-width: 1024px){.toluna-column55333_9997a7-f0 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column55333_9997a7-f0 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column55333_9997a7-f0\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading55333_a0b405-f3, .wp-block-toluna-advancedheading.kt-adv-heading55333_a0b405-f3[data-kb-block=\"kb-adv-heading55333_a0b405-f3\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading55333_a0b405-f3 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading55333_a0b405-f3[data-kb-block=\"kb-adv-heading55333_a0b405-f3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading55333_a0b405-f3 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading55333_a0b405-f3\"><strong>It\u2019s&nbsp;time to&nbsp;evolve the&nbsp;planning&nbsp;currency<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-7adda5758943f9919f01284ea686d754\">Media planning needs to shift:&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box55333_a76deb-9d .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box55333_a76deb-9d .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box55333_a76deb-9d .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box55333_a76deb-9d.wp-block-toluna-infobox{max-width:100%;}.kt-info-box55333_a76deb-9d .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box55333_a76deb-9d .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box55333_a76deb-9d .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box55333_a76deb-9d .kt-info-svg-icon-flip, .kt-info-box55333_a76deb-9d .kt-blocks-info-box-number{font-size:50px;}.kt-info-box55333_a76deb-9d .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box55333_a76deb-9d .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box55333_a76deb-9d .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box55333_a76deb-9d .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box55333_a76deb-9d .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box55333_a76deb-9d .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box55333_a76deb-9d .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box55333_a76deb-9d\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">From impressions to incrementality&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box55333_951585-fa .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box55333_951585-fa .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box55333_951585-fa .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box55333_951585-fa.wp-block-toluna-infobox{max-width:100%;}.kt-info-box55333_951585-fa .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box55333_951585-fa .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box55333_951585-fa .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box55333_951585-fa .kt-info-svg-icon-flip, .kt-info-box55333_951585-fa .kt-blocks-info-box-number{font-size:50px;}.kt-info-box55333_951585-fa .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box55333_951585-fa .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box55333_951585-fa .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box55333_951585-fa .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box55333_951585-fa .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box55333_951585-fa .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box55333_951585-fa .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box55333_951585-fa\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">From channel silos to cross-channel orchestration&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box55333_87597c-ad .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box55333_87597c-ad .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box55333_87597c-ad .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box55333_87597c-ad.wp-block-toluna-infobox{max-width:100%;}.kt-info-box55333_87597c-ad .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box55333_87597c-ad .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box55333_87597c-ad .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box55333_87597c-ad .kt-info-svg-icon-flip, .kt-info-box55333_87597c-ad .kt-blocks-info-box-number{font-size:50px;}.kt-info-box55333_87597c-ad .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box55333_87597c-ad .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box55333_87597c-ad .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box55333_87597c-ad .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box55333_87597c-ad .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box55333_87597c-ad .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box55333_87597c-ad .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box55333_87597c-ad\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">From volume metrics to value creation&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading55333_3310f5-c3, .wp-block-toluna-advancedheading.kt-adv-heading55333_3310f5-c3[data-kb-block=\"kb-adv-heading55333_3310f5-c3\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading55333_3310f5-c3 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading55333_3310f5-c3[data-kb-block=\"kb-adv-heading55333_3310f5-c3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading55333_3310f5-c3 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading55333_3310f5-c3\">Because advertising&nbsp;isn\u2019t&nbsp;experienced in silos.&nbsp;It&nbsp;shouldn\u2019t&nbsp;be planned that way,&nbsp;either.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-a01589ecc1b0d1c0cc4f04593b43f905\">The future of media&nbsp;planning&nbsp;and execution&nbsp;isn\u2019t&nbsp;about reaching more people.&nbsp;It\u2019s&nbsp;about&nbsp;ensuring impressions work harder&nbsp;and&nbsp;create&nbsp;coordinated&nbsp;multi-touch&nbsp;exposure that&nbsp;augments&nbsp;impact.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-7b7037d578c5dcb731b08c94f638e2fe\">That\u2019s&nbsp;the real growth engine hiding inside today\u2019s media plans.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id55333_09b8d7-be > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id55333_09b8d7-be > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id55333_09b8d7-be > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id55333_09b8d7-be > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id55333_09b8d7-be > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id55333_09b8d7-be > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id55333_09b8d7-be alignfull has-primary-blue-current-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column55333_be6eaa-ae > .kt-inside-inner-col{display:flex;}.toluna-column55333_be6eaa-ae > .kt-inside-inner-col,.toluna-column55333_be6eaa-ae > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column55333_be6eaa-ae > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column55333_be6eaa-ae > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:center;}.toluna-column55333_be6eaa-ae > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column55333_be6eaa-ae > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column55333_be6eaa-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column55333_be6eaa-ae{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_be6eaa-ae{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_be6eaa-ae > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.toluna-column55333_be6eaa-ae > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column55333_be6eaa-ae{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column55333_be6eaa-ae{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_be6eaa-ae{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_be6eaa-ae > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.toluna-column55333_be6eaa-ae > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column55333_be6eaa-ae{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_be6eaa-ae{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column55333_be6eaa-ae > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.toluna-column55333_be6eaa-ae > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column55333_be6eaa-ae\"><div class=\"kt-inside-inner-col\"><style>.kb-image55333_cb30ca-90 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image55333_cb30ca-90 size-large\"><div class=\"\"><img decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/Group-39236-1024x874.png\" alt=\"\" class=\"kb-img wp-image-3465\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/Group-39236-1024x874.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/Group-39236-300x256.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/Group-39236-768x655.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/Group-39236.png 1056w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column55333_a12064-cd > .kt-inside-inner-col,.toluna-column55333_a12064-cd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column55333_a12064-cd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column55333_a12064-cd > .kt-inside-inner-col{flex-direction:column;}.toluna-column55333_a12064-cd > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column55333_a12064-cd > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column55333_a12064-cd{position:relative;}@media all and (max-width: 1024px){.toluna-column55333_a12064-cd > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column55333_a12064-cd > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column55333_a12064-cd\"><div class=\"kt-inside-inner-col\"><style>.toluna-column55333_bba10c-82 > .kt-inside-inner-col,.toluna-column55333_bba10c-82 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column55333_bba10c-82 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column55333_bba10c-82 > .kt-inside-inner-col{flex-direction:column;}.toluna-column55333_bba10c-82 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column55333_bba10c-82 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column55333_bba10c-82{position:relative;}.toluna-column55333_bba10c-82, .kt-inside-inner-col > .toluna-column55333_bba10c-82:not(.specificity){margin-bottom:40px;}@media all and (max-width: 1024px){.toluna-column55333_bba10c-82 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column55333_bba10c-82 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column55333_bba10c-82\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading55333_9da8ab-cd, .wp-block-toluna-advancedheading.kt-adv-heading55333_9da8ab-cd[data-kb-block=\"kb-adv-heading55333_9da8ab-cd\"]{margin-bottom:0px;font-size:var(--global-kb-font-size-xl, 2rem);line-height:45px;font-style:normal;color:#ffffff;}.wp-block-toluna-advancedheading.kt-adv-heading55333_9da8ab-cd mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading55333_9da8ab-cd[data-kb-block=\"kb-adv-heading55333_9da8ab-cd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading55333_9da8ab-cd wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading55333_9da8ab-cd\">Want to know more?<br>Get in touch!<\/h3>\n\n\n    <div class=\"marketo-form\" id=\"mkto_69e762bd5d320\">\n      <form id=\"mktoForm_1007\"><\/form>\n              <div class=\"form-success-message\" style=\"display: none;\">\n          <div class=\"success-message-inner\">\n            Thank you for getting in touch with us. We have received your message, and one of our team members will get back to you as soon as possible.          <\/div>\n        <\/div>\n      \n      \n      <script>\n        (function() { \/\/ Use IIFE to isolate each form's JavaScript\n          MktoForms2.loadForm(\"\/\/go.tolunacorporate.com\", \"162-YRA-500\", 1007, function(form) {\n            const formContainer = document.getElementById('mkto_69e762bd5d320');\n            form.onSuccess(function(values, followUpUrl) {\n              const successType = \"message\";\n              const redirectUrl = \"\";\n\n              if (successType === 'redirect') {\n                const pathname = window.location.pathname;\n                const langMatch = pathname.match(\/^\\\/([a-z]{2}(?:-[a-z]{2})?)\\\/\/i);\n                location.href = redirectUrl;\n              } else {\n                form.getFormElem().hide();\n                formContainer.querySelector('.form-success-message').style.display = 'block';\n              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href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Privacy Policy<\\\/a><\\\/strong><\\\/span><span> <\\\/span>and<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Cookie Policy.<\\\/a><\\\/strong><\\\/span><\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  \"Quand souhaitez-vous r\u00e9pondre \u00e0 l'enqu\u00eate?\",\n                  'Tout de suite',\n                  \"D'ici 1 \u00e0 2 mois\",\n                  \"D'ici 3 \u00e0 6 mois\",\n                  'Je ne sais pas'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"Votre demande concerne :\",\n                  'D\u00e9mo de la plateforme Toluna Start',\n                  \"Support technique Toluna Start\",\n                  \"Nos solutions et tarifs\",\n                  \"Nouveau projet d'\u00e9tudes\",\n                  'RP & Marketing',\n                  'Devenir fournisseur'\n                ],\n                'Country': [\n                  'Pays *',\n                  'Afghanistan',\n                  '\u00celes \u00c5land',\n                  'Albanie',\n                  'Alg\u00e9rie',\n                  'Andorre',\n                  'Angola',\n                  'Anguilla',\n                  'Antigua-et-Barbuda',\n                  'Argentine',\n                  'Arm\u00e9nie',\n                  'Australie',\n                  'Autriche',\n                  'Azerba\u00efdjan',\n                  'Bahamas',\n                  'Bahre\u00efn',\n                  'Bangladesh',\n                  'Barbade',\n                  'Bi\u00e9lorussie',\n                  'Belgique',\n                  'Belize',\n                  'B\u00e9nin',\n                  'Bermudes',\n                  'Bhoutan',\n                  'Bolivie',\n                  'Bosnie-Herz\u00e9govine',\n                  'Botswana',\n                  'Br\u00e9sil',\n                  'Brunei',\n                  'Bulgarie',\n                  'Burkina Faso',\n                  'Burundi',\n                  'Cambodge',\n                  'Cameroun',\n                  'Canada',\n                  'Cap-Vert',\n                  '\u00celes Ca\u00efmans',\n                  'R\u00e9publique centrafricaine',\n                  'Tchad',\n                  'Chili',\n                  'Chine',\n                  'Colombie',\n                  'Comores',\n                  'Congo',\n                  'Costa Rica',\n                  'Croatie',\n                  'Cuba',\n                  'Cura\u00e7ao',\n                  'Chypre',\n                  'R\u00e9publique tch\u00e8que',\n                  'Danemark',\n                  'Djibouti',\n                  'R\u00e9publique dominicaine',\n                  '\u00c9quateur',\n                  '\u00c9gypte',\n                  'Salvador',\n                  'Guin\u00e9e \u00e9quatoriale',\n                  '\u00c9rythr\u00e9e',\n                  'Estonie',\n                  '\u00c9thiopie',\n                  '\u00celes F\u00e9ro\u00e9',\n                  '\u00celes Fidji',\n                  'Finlande',\n                  'France',\n                  'Guyane fran\u00e7aise',\n                  'Polyn\u00e9sie fran\u00e7aise',\n                  'Terres australes et antarctiques fran\u00e7aises',\n                  'Gabon',\n                  'Gambie',\n                  'G\u00e9orgie',\n                  'Allemagne',\n                  'Ghana',\n                  'Gibraltar',\n                  'Gr\u00e8ce',\n                  'Groenland',\n                  'Grenade',\n                  'Guadeloupe',\n                  'Guatemala',\n                  'Guernsey',\n                  'Guin\u00e9e',\n                  'Guyana',\n                  'Ha\u00efti',\n                  'Honduras',\n                  'Hong Kong',\n                  'Hongrie',\n                  'Islande',\n                  'Inde',\n                  'Indon\u00e9sie',\n                  'Iran',\n                  'Irak',\n                  'Irlande',\n                  '\u00cele de Man',\n                  'Isra\u00ebl',\n                  'Italie',\n                  'Jama\u00efque',\n                  'Japon',\n                  'Jersey',\n                  'Jordanie',\n                  'Kazakhstan',\n                  'Kenya',\n                  'Kiribati',\n                  'Cor\u00e9e du Sud',\n                  'Kosovo',\n                  'Kurdistan',\n                  'Kowe\u00eft',\n                  'Kirghizistan',\n                  'Laos',\n                  'Lettonie',\n                  'Liban',\n                  'Liberia',\n                  'Liechtenstein',\n                  'Lituanie',\n                  'Luxembourg',\n                  'Macao',\n                  'Madagascar',\n                  'Malawi',\n                  'Malaisie',\n                  'Maldives',\n                  'Mali',\n                  'Malte',\n                  'Martinique',\n                  'Mauritanie',\n                  '\u00cele Maurice',\n                  'Mayotte',\n                  'Mexique',\n                  'Moldavie',\n                  'Monaco',\n                  'Mongolie',\n                  'Mont\u00e9n\u00e9gro',\n                  'Montserrat',\n                  'Maroc',\n                  'Mozambique',\n                  'Myanmar (Birmanie)',\n                  'Namibie',\n                  'Nauru',\n                  'N\u00e9pal',\n                  'Pays-Bas',\n                  'Nouvelle-Cal\u00e9donie',\n                  'Nouvelle-Z\u00e9lande',\n                  'Nicaragua',\n                  'Nigeria',\n                  'Norv\u00e8ge',\n                  'Oman',\n                  'Autre',\n                  'Pakistan',\n                  'Panama',\n                  'Papouasie-Nouvelle-Guin\u00e9e',\n                  'Paraguay',\n                  'P\u00e9rou',\n                  'Philippines',\n                  'Pologne',\n                  'Portugal',\n                  'Qatar',\n                  'R\u00e9union',\n                  'Roumanie',\n                  'Russie',\n                  'Samoa',\n                  'Saint-Marin',\n                  'Saint-Vincent-et-les-Grenadines',\n                  'Arabie saoudite',\n                  'S\u00e9n\u00e9gal',\n                  'Serbie',\n                  'Seychelles',\n                  'Sierra Leone',\n                  'Singapour',\n                  'Slovaquie',\n                  'Slov\u00e9nie',\n                  'Somalie',\n                  'Afrique du Sud',\n                  'G\u00e9orgie du Sud-et-les \u00eeles Sandwich du Sud',\n                  'Espagne',\n                  'Sri Lanka',\n                  'Soudan',\n                  'Swaziland',\n                  'Su\u00e8de',\n                  'Suisse',\n                  'Syrie',\n                  'Ta\u00efwan',\n                  'Tanzanie',\n                  'Tha\u00eflande',\n                  'Trinit\u00e9-et-Tobago',\n                  'Tunisie',\n                  'Turquie',\n                  'Ouganda',\n                  'Ukraine',\n                  '\u00c9mirats Arabes Unis',\n                  'Royaume-Uni',\n                  '\u00c9tats-Unis',\n                  'Uruguay',\n                  'Ouzb\u00e9kistan',\n                  'Venezuela',\n                  'Vietnam',\n                  'Y\u00e9men',\n                  'Zimbabwe',\n                ],\n                'Webform_Notes__c': 'Parlez-nous davantage de votre demande...',\n                'How_did_you_hear_about_us__c': 'Comment avez-vous entendu parler de nous?',\n                'Industry': [\n                  \"Secteur d'activit\u00e9 *\",\n                  'Spiritueux & Boissons alcoolis\u00e9es',\n                  'Mode & V\u00eatements',\n                  'Automobile',\n                  'Grande consommation (CPG)',\n                  'Biens durables',\n                  'Education',\n                  'Finance et Assurances',\n                  'Jeux vid\u00e9os & jeux d\u2019argent',\n                  'Gouvernement',\n                  'Sant\u00e9',\n                  'Production industrielle',\n                  'Etudes de march\u00e9',\n                  'M\u00e9dias & Loisirs',\n                  'ONG',\n                  'Restaurants',\n                  'Distribution',\n                  'Services (Consulting ou Business)',\n                  'Technologies (Software & Hardware)',\n                  'T\u00e9l\u00e9communications & Fournisseurs d\u2019\u00e9nergies',\n                  'Tabac',\n                  'Transports & Logistique',\n                  'Voyage & H\u00f4tellerie',\n                  'Bien-\u00eatre & Fitness',\n                  'Autre',\n                ],\n                'RequestaDemo': \"R\u00e9servez une demo\",\n                'mktoCaptchaDisclaimer': \"Ce site est prot\\u00e9g\\u00e9 par reCAPTCHA et la <a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\" target=\\\"_blank\\\">Politique de confidentialit\\u00e9<\\\/a> et les <a href=\\\"https:\\\/\\\/policies.google.com\\\/terms\\\" target=\\\"_blank\\\">Conditions d'utilisation<\\\/a> de Google s'appliquent.\",\n              },\n              'it': {\n                'FirstName': 'Nome *',\n                'LastName': 'Cognome *',\n                'Email': 'Email *',\n                'Phone': 'Telefono *',\n                'Company': 'Azienda *',\n                'Country': 'Paese *',\n                'Button': 'Invia',\n                'Title': 'Titolo Professionale *',\n                'InfluencerCopy': 'Se sei un Toluna Influencer o sei interessato a diventarlo, segui <a href=\"https:\/\/www.toluna.com\/it\/home\" target=\"_blank\" rel=\"noopener noreferrer\">questo link<\/a>.',\n                'PrivacyPolicy': \"<p>Cliccando su \\\"Invia\\\" accetta la nostra<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Politica sulla Privacy<\\\/a><\\\/strong><\\\/span><span> <\\\/span>e la<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Politica sui Cookie.<\\\/a><\\\/strong><\\\/span><\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  'Quando ha intenzione di completare il sondaggio?',\n                  'Immediatamente',\n                  'Entro 1 o 2 mesi',\n                  'Entro 3-6 mesi',\n                  'Non lo so'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"Come possiamo aiutarti?\",\n                  'Demo Toluna Start',\n                  \"Supporto Toluna Start\",\n                  \"Soluzioni e prezzi\",\n                  'Nuovo progetto di ricerca',\n                  'PR e Marketing',\n                  'Diventare un fornitore'\n                ],\n                'Country': [\n                  'Paese *',\n                  'Afghanistan',\n                  'Isole Aland',\n                  'Albania',\n                  'Algeria',\n                  'Andorra',\n                  'Angola',\n                  'Anguilla',\n                  'Antigua e Barbuda',\n                  'Argentina',\n                  'Armenia',\n                  'Australia',\n                  'Austria',\n                  'Azerbaigian',\n                  'Bahamas',\n                  'Bahrein',\n                  'Bangladesh',\n                  'Barbados',\n                  'Bielorussia',\n                  'Belgio',\n                  'Belize',\n                  'Benin',\n                  'Bermuda',\n                  'Bhutan',\n                  'Bolivia',\n                  'Bosnia ed Erzegovina',\n                  'Botswana',\n                  'Brasile',\n                  'Territorio britannico dell\\'Oceano Indiano ',\n                  'Bulgaria',\n                  'Burkina Faso',\n                  'Burundi',\n                  'Cambogia',\n                  'Camerun',\n                  'Canada',\n                  'Capo Verde',\n                  'Isole Cayman',\n                  'Repubblica Centrafricana',\n                  'Ciad',\n                  'Cile',\n                  'Cina',\n                  'Colombia',\n                  'Comore',\n                  'Congo',\n                  'Costa Rica',\n                  'Croazia',\n                  'Cuba',\n                  'Cura\u00e7ao',\n                  'Cipro',\n                  'Repubblica Ceca',\n                  'Danimarca',\n                  'Gibuti',\n                  'Repubblica Dominicana',\n                  'Ecuador',\n                  'Egitto',\n                  'El Salvador',\n                  'Guinea Equatoriale',\n                  'Eritrea',\n                  'Estonia',\n                  'Etiopia',\n                  'Isole Faroe',\n                  'Figi',\n                  'Finlandia',\n                  'Francia',\n                  'Guyana Francese',\n                  'Polinesia Francese',\n                  'Terre Australi Francesi',\n                  'Gabon',\n                  'Gambia',\n                  'Georgia',\n                  'Germania',\n                  'Ghana',\n                  'Gibilterra',\n                  'Grecia',\n                  'Groenlandia',\n                  'Grenada',\n                  'Guadalupa',\n                  'Guatemala',\n                  'Guernsey',\n                  'Guinea',\n                  'Guyana',\n                  'Haiti',\n                  'Honduras',\n                  'Hong Kong',\n                  'Ungheria',\n                  'Islanda',\n                  'India',\n                  'Indonesia',\n                  'Iran',\n                  'Iraq',\n                  'Irlanda',\n                  'Isola di Man',\n                  'Israele',\n                  'Italia',\n                  'Giamaica',\n                  'Giappone',\n                  'Jersey',\n                  'Giordania',\n                  'Kazakistan',\n                  'Kenya',\n                  'Kiribati',\n                  'Corea del Sud',\n                  'Kosovo',\n                  'Kurdistan',\n                  'Kuwait',\n                  'Kirghizistan',\n                  'Laos',\n                  'Lettonia',\n                  'Libano',\n                  'Liberia',\n                  'Liechtenstein',\n                  'Lituania',\n                  'Lussemburgo',\n                  'Macao',\n                  'Madagascar',\n                  'Malawi',\n                  'Malesia',\n                  'Maldive',\n                  'Mali',\n                  'Malta',\n                  'Martinica',\n                  'Mauritania',\n                  'Mauritius',\n                  'Mayotte',\n                  'Messico',\n                  'Moldavia',\n                  'Monaco',\n                  'Mongolia',\n                  'Montenegro',\n                  'Montserrat',\n                  'Marocco',\n                  'Mozambico',\n                  'Birmania',\n                  'Namibia',\n                  'Nauru',\n                  'Nepal',\n                  'Paesi Bassi',\n                  'Nuova Caledonia',\n                  'Nuova Zelanda',\n                  'Nicaragua',\n                  'Nigeria',\n                  'Norvegia',\n                  'Oman',\n                  'Altro',\n                  'Pakistan',\n                  'Panama',\n                  'Papua Nuova Guinea',\n                  'Paraguay',\n                  'Per\u00f9',\n                  'Filippine',\n                  'Polonia',\n                  'Portogallo',\n                  'Qatar',\n                  'Riunione',\n                  'Romania',\n                  'Russia',\n                  'Samoa',\n                  'San Marino',\n                  'Sao Tom\u00e9 e Principe',\n                  'Arabia Saudita',\n                  'Senegal',\n                  'Serbia',\n                  'Seychelles',\n                  'Sierra Leone',\n                  'Singapore',\n                  'Slovacchia',\n                  'Slovenia',\n                  'Isole Salomone',\n                  'Sudafrica',\n                  'Georgia del Sud e Isole Sandwich Meridionali',\n                  'Spagna',\n                  'Sri Lanka',\n                  'Sudan',\n                  'Swaziland',\n                  'Svezia',\n                  'Svizzera',\n                  'Siria',\n                  'Taiwan',\n                  'Tanzania',\n                  'Tailandia',\n                  'Trinidad e Tobago',\n                  'Tunisia',\n                  'Turchia',\n                  'Uganda',\n                  'Ucraina',\n                  'Emirati Arabi Uniti',\n                  'Regno Unito',\n                  'Stati Uniti',\n                  'Uruguay',\n                  'Uzbekistan',\n                  'Venezuela',\n                  'Vietnam',\n                  'Yemen',\n                  'Zimbabwe',\n                ],\n                'Webform_Notes__c': 'Raccontaci di pi\u00f9 sulla tua richiesta...',\n                'How_did_you_hear_about_us__c': 'Come ci hai conosciuto?',\n                'Industry': [\n                  'Settore *',\n                  'Beverage Alcolici',\n                  'Fashion & Apparel',\n                  'Automotive',\n                  'Beni di Largo Consumo (CPG)',\n                  'Beni Durevoli',\n                  'Istruzione',\n                  'Servizi Finanziari',\n                  'Gambling & Gaming',\n                  'Pubblica Amministrazione',\n                  'Healthcare & Pharma',\n                  'Industria Manifatturiera',\n                  'Ricerche di Mercato',\n                  'Media & Intrattenimento',\n                  'Settore Non-Profit',\n                  'Ristorazione',\n                  'Retail & GDO',\n                  'Consulenza Aziendale',\n                  'Tecnologia (Software & Hardware)',\n                  'Telecomunicazioni & Utilities',\n                  'Tabacco',\n                  'Trasporti & Logistica',\n                  'Travel & Hospitality',\n                  'Wellness & Fitness',\n                  'Altro',\n                ],\n                'RequestaDemo': \"Prenota un incontro\",\n                'mktoCaptchaDisclaimer': \"Questo sito \\u00e8 protetto da reCAPTCHA e si applicano la <a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\" target=\\\"_blank\\\">Privacy Policy<\\\/a> e i <a href=\\\"https:\\\/\\\/policies.google.com\\\/terms\\\" target=\\\"_blank\\\">Termini di Servizio<\\\/a> di Google.\",\n              },\n              'de': {\n                'FirstName': 'Vorname *',\n                'LastName': 'Nachname *',\n                'Email': 'Email *',\n                'Phone': 'Telefon *',\n                'Company': 'Firma *',\n                'Country': 'Land *',\n                'Button': 'Senden',\n                'Title': 'Berufsbezeichnung *',\n                'InfluencerCopy': 'Wenn Sie ein Toluna Influencer sind oder daran interessiert sind, einer zu werden, folgen Sie bitte <a href=\"https:\/\/www.toluna.com\/de\/home\" target=\"_blank\" rel=\"noopener noreferrer\">diesem Link<\/a>.',\n                'PrivacyPolicy': \"<p>Mit dem Klick auf \\\"Senden\\\" best\\u00e4tigen Sie, dass Sie unsere <span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Datenschutz<\\\/a><\\\/strong><\\\/span> und <span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Cookie-Richtlinien<\\\/a><\\\/strong> gelesen und verstanden haben und mit ihr einverstanden sind.<\\\/span><\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  'Wann m\u00f6chten Sie Ihre Umfrage abschlie\u00dfen?',\n                  'Unmittelbar',\n                  '1-2 Monate',\n                  '3-6 Monate',\n                  'Nicht sicher'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"Sie kontaktieren uns bez\u00fcglich:\",\n                  'Toluna Start Plattform-Demo',\n                  \"Toluna Start Support\",\n                  \"Toluna L\u00f6sungen und Preise\",\n                  'Neues Forschungsprojekt',\n                  'PR & Marketing',\n                  'Lieferant werden'\n                ],\n                'Country': [\n                  'Land *',\n                  'Afghanistan',\n                  '\u00c5land-Inseln',\n                  'Albanien',\n                  'Algerien',\n                  'Andorra',\n                  'Angola',\n                  'Anguilla',\n                  'Antigua und Barbuda',\n                  'Argentinien',\n                  'Armenien',\n                  'Australien',\n                  '\u00d6sterreich',\n                  'Aserbaidschan',\n                  'Bahamas',\n                  'Bahrain',\n                  'Bangladesch',\n                  'Barbados',\n                  'Wei\u00dfrussland',\n                  'Belgien',\n                  'Belize',\n                  'Benin',\n                  'Bermuda',\n                  'Bhutan',\n                  'Bolivien',\n                  'Bosnien und Herzegowina',\n                  'Botsuana',\n                  'Brasilien',\n                  'Britisches Territorium im Indischen Ozean',\n                  'Bulgarien',\n                  'Burkina Faso',\n                  'Burundi',\n                  'Kambodscha',\n                  'Kamerun',\n                  'Kanada',\n                  'Kap Verde',\n                  'Kaimaninseln',\n                  'Zentralafrikanische Republik',\n                  'Tschad',\n                  'Chile',\n                  'China',\n                  'Kolumbien',\n                  'Komoren',\n                  'Kongo',\n                  'Costa Rica',\n                  'Kroatien',\n                  'Kuba',\n                  'Cura\u00e7ao',\n                  'Zypern',\n                  'Tschechische Republik',\n                  'D\u00e4nemark',\n                  'Dschibuti',\n                  'Dominikanische Republik',\n                  'Ecuador',\n                  '\u00c4gypten',\n                  'El Salvador',\n                  '\u00c4quatorialguinea',\n                  'Eritrea',\n                  'Estland',\n                  '\u00c4thiopien',\n                  'F\u00e4r\u00f6er',\n                  'Fidschi',\n                  'Finnland',\n                  'Frankreich',\n                  'Franz\u00f6sisch-Guayana',\n                  'Franz\u00f6sisch-Polynesien',\n                  'Franz\u00f6sische S\u00fcdgebiete',\n                  'Gabun',\n                  'Gambia',\n                  'Georgien',\n                  'Deutschland',\n                  'Ghana',\n                  'Gibraltar',\n                  'Griechenland',\n                  'Gr\u00f6nland',\n                  'Grenada',\n                  'Guadeloupe',\n                  'Guatemala',\n                  'Guernsey',\n                  'Guinea',\n                  'Guyana',\n                  'Haiti',\n                  'Honduras',\n                  'Hong Kong',\n                  'Ungarn',\n                  'Island',\n                  'Indien',\n                  'Indonesien',\n                  'Iran',\n                  'Irak',\n                  'Irland',\n                  'Isle of Man',\n                  'Israel',\n                  'Italien',\n                  'Jamaika',\n                  'Japan',\n                  'Jersey',\n                  'Jordanien',\n                  'Kasachstan',\n                  'Kenia',\n                  'Kiribati',\n                  'S\u00fcdkorea',\n                  'Kosovo',\n                  'Kurdistan',\n                  'Kuwait',\n                  'Kirgisistan',\n                  'Laos',\n                  'Lettland',\n                  'Libanon',\n                  'Liberia',\n                  'Liechtenstein',\n                  'Litauen',\n                  'Luxemburg',\n                  'Macau',\n                  'Madagaskar',\n                  'Malawi',\n                  'Malaysia',\n                  'Malediven',\n                  'Mali',\n                  'Malta',\n                  'Martinique',\n                  'Mauretanien',\n                  'Mauritius',\n                  'Mayotte',\n                  'Mexiko',\n                  'Moldawien',\n                  'Monaco',\n                  'Mongolei',\n                  'Montenegro',\n                  'Montserrat',\n                  'Marokko',\n                  'Mosambik',\n                  'Myanmar',\n                  'Namibia',\n                  'Nauru',\n                  'Nepal',\n                  'Niederlande',\n                  'Neukaledonien',\n                  'Neuseeland',\n                  'Nicaragua',\n                  'Nigeria',\n                  'Norwegen',\n                  'Oman',\n                  'Andere',\n                  'Pakistan',\n                  'Panama',\n                  'Papua-Neuguinea',\n                  'Paraguay',\n                  'Peru',\n                  'Philippinen',\n                  'Polen',\n                  'Portugal',\n                  'Katar',\n                  'R\u00e9union',\n                  'Rum\u00e4nien',\n                  'Russland',\n                  'Samoa',\n                  'San Marino',\n                  'S\u00e3o Tom\u00e9 und Pr\u00edncipe',\n                  'Saudi-Arabien',\n                  'Senegal',\n                  'Serbien',\n                  'Seychellen',\n                  'Sierra Leone',\n                  'Singapur',\n                  'Slowakei',\n                  'Slowenien',\n                  'Salomonen',\n                  'S\u00fcdafrika',\n                  'S\u00fcdgeorgien und die S\u00fcdlichen Sandwichinseln',\n                  'Spanien',\n                  'Sri Lanka',\n                  'Sudan',\n                  'Swasiland',\n                  'Schweden',\n                  'Schweiz',\n                  'Syrien',\n                  'Taiwan',\n                  'Tansania',\n                  'Thailand',\n                  'Trinidad und Tobago',\n                  'Tunesien',\n                  'T\u00fcrkei',\n                  'Uganda',\n                  'Ukraine',\n                  'Vereinigte Arabische Emirate',\n                  'Vereinigtes K\u00f6nigreich',\n                  'Vereinigte Staaten',\n                  'Uruguay',\n                  'Usbekistan',\n                  'Venezuela',\n                  'Vietnam',\n                  'Jemen',\n                  'Simbabwe',\n                ],\n                'Webform_Notes__c': 'Geben Sie uns mehr Informationen zu Ihrer Anfrage...',\n                'How_did_you_hear_about_us__c': 'Wie haben Sie von uns erfahren?',\n                'Industry': [\n                  'Branche *',\n                  'Alkoholische Getr\u00e4nke',\n                  'Bekleidung',\n                  'Automobilindustrie',\n                  'Verpackte Konsumg\u00fcter (CPG)',\n                  'Langlebige G\u00fcter',\n                  'Bildung',\n                  'Finanzdienstleistungen',\n                  'Gl\u00fccksspiel & Gaming',\n                  'Regierung',\n                  'Gesundheitswesen',\n                  'Fertigung',\n                  'Marktforschung',\n                  'Medien und Unterhaltung',\n                  'Gemeinn\u00fctzige Organisationen',\n                  'Gastst\u00e4tten',\n                  'Einzelhandel',\n                  'Dienstleistungen (Beratung oder Handel)',\n                  'Technologie (Software und Hardware)',\n                  'Telekommunikation und Versorgungsunternehmen',\n                  'Tabakwaren',\n                  'Transport und Logistik',\n                  'Reisen und Gastgewerbe',\n                  'Wellness und Fitness',\n                  'Andere',\n                ],\n                'RequestaDemo': \"Demo anfordern\",\n                'mktoCaptchaDisclaimer': \"Diese Website wird durch reCAPTCHA gesch\\u00fctzt und es gelten die <a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\" target=\\\"_blank\\\">Datenschutzerkl\\u00e4rung<\\\/a> und <a href=\\\"https:\\\/\\\/policies.google.com\\\/terms\\\" target=\\\"_blank\\\">Nutzungsbedingungen<\\\/a> von Google.\",\n              },\n              'es': {\n                'FirstName': 'Nombre *',\n                'LastName': 'Apellido *',\n                'Email': 'Email *',\n                'Phone': 'N\u00famero de tel\u00e9fono *',\n                'Company': 'Empresa *',\n                'Country': 'Pa\u00eds *',\n                'Button': 'Enviar',\n                'Title': 'Cargo *',\n                'InfluencerCopy': 'Si eres miembro del panel Toluna Influencers o est\u00e1s interesado en unirte, sigue <a href=\"https:\/\/www.toluna.com\/es\/home\" target=\"_blank\" rel=\"noopener noreferrer\">este enlace<\/a>.',\n                'PrivacyPolicy': \"<p>Haciendo clic en \\\"Enviar\\\" est\\u00e1 aceptando nuestra<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Pol\\u00edtica de Privacidad<\\\/a><\\\/strong><\\\/span><span> <\\\/span>y<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Pol\\u00edtica sobre Cookies.<\\\/a><\\\/strong><\\\/span><\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  '\u00bfCu\u00e1ndo piensa completar la encuesta?',\n                  'Inmediatamente',\n                  'De 1-2 meses',\n                  'De 3-6 meses',\n                  'No estoy seguro'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"\u00bfC\u00f3mo podemos ayudarte?\",\n                  'Demostraci\u00f3n de Toluna Start',\n                  \"Soporte de Toluna Start\",\n                  \"Soluciones y precios\",\n                  'Nuevo proyecto de investigaci\u00f3n',\n                  'PR y Marketing',\n                  'Proveedorores'\n\n                ],\n                'Country': [\n                  'Pa\u00eds *',\n                  'Afganist\u00e1n',\n                  'Islas Aland',\n                  'Albania',\n                  'Argelia',\n                  'Andorra',\n                  'Angola',\n                  'Anguila',\n                  'Antigua y Barbuda',\n                  'Argentina',\n                  'Armenia',\n                  'Australia',\n                  'Austria',\n                  'Azerbaiy\u00e1n',\n                  'Bahamas',\n                  'Bar\u00e9in',\n                  'Banglad\u00e9s',\n                  'Barbados',\n                  'Bielorrusia',\n                  'B\u00e9lgica',\n                  'Belice',\n                  'Ben\u00edn',\n                  'Bermudas',\n                  'But\u00e1n',\n                  'Bolivia',\n                  'Bosnia y Herzegovina',\n                  'Botsuana',\n                  'Brasil',\n                  'Territorio Brit\u00e1nico del Oc\u00e9ano \u00cdndico',\n                  'Bulgaria',\n                  'Burkina Faso',\n                  'Burundi',\n                  'Camboya',\n                  'Camer\u00fan',\n                  'Canad\u00e1',\n                  'Cabo Verde',\n                  'Islas Caim\u00e1n',\n                  'Rep\u00fablica Centroafricana',\n                  'Chad',\n                  'Chile',\n                  'China',\n                  'Colombia',\n                  'Comoras',\n                  'Congo',\n                  'Costa Rica',\n                  'Croacia',\n                  'Cuba',\n                  'Curazao',\n                  'Chipre',\n                  'Rep\u00fablica Checa',\n                  'Dinamarca',\n                  'Yibuti',\n                  'Rep\u00fablica Dominicana',\n                  'Ecuador',\n                  'Egipto',\n                  'El Salvador',\n                  'Guinea Ecuatorial',\n                  'Eritrea',\n                  'Estonia',\n                  'Etiop\u00eda',\n                  'Islas Feroe',\n                  'Fiyi',\n                  'Finlandia',\n                  'Francia',\n                  'Guayana Francesa',\n                  'Polinesia Francesa',\n                  'Territorios Australes Franceses',\n                  'Gab\u00f3n',\n                  'Gambia',\n                  'Georgia',\n                  'Alemania',\n                  'Ghana',\n                  'Gibraltar',\n                  'Grecia',\n                  'Groenlandia',\n                  'Granada',\n                  'Guadalupe',\n                  'Guatemala',\n                  'Guernsey',\n                  'Guinea',\n                  'Guyana',\n                  'Hait\u00ed',\n                  'Honduras',\n                  'Hong Kong',\n                  'Hungr\u00eda',\n                  'Islandia',\n                  'India',\n                  'Indonesia',\n                  'Ir\u00e1n',\n                  'Irak',\n                  'Irlanda',\n                  'Isla de Man',\n                  'Israel',\n                  'Italia',\n                  'Jamaica',\n                  'Jap\u00f3n',\n                  'Jersey',\n                  'Jordania',\n                  'Kazajist\u00e1n',\n                  'Kenia',\n                  'Kiribati',\n                  'Corea del Sur',\n                  'Kosovo',\n                  'Kurdist\u00e1n',\n                  'Kuwait',\n                  'Kirguist\u00e1n',\n                  'Laos',\n                  'Letonia',\n                  'L\u00edbano',\n                  'Liberia',\n                  'Liechtenstein',\n                  'Lituania',\n                  'Luxemburgo',\n                  'Macao',\n                  'Madagascar',\n                  'Malawi',\n                  'Malasia',\n                  'Maldivas',\n                  'Mal\u00ed',\n                  'Malta',\n                  'Martinica',\n                  'Mauritania',\n                  'Mauricio',\n                  'Mayotte',\n                  'M\u00e9xico',\n                  'Moldavia',\n                  'M\u00f3naco',\n                  'Mongolia',\n                  'Montenegro',\n                  'Montserrat',\n                  'Marruecos',\n                  'Mozambique',\n                  'Myanmar',\n                  'Namibia',\n                  'Nauru',\n                  'Nepal',\n                  'Pa\u00edses Bajos',\n                  'Nueva Caledonia',\n                  'Nueva Zelanda',\n                  'Nicaragua',\n                  'Nigeria',\n                  'Noruega',\n                  'Om\u00e1n',\n                  'Otro',\n                  'Pakist\u00e1n',\n                  'Panam\u00e1',\n                  'Pap\u00faa Nueva Guinea',\n                  'Paraguay',\n                  'Per\u00fa',\n                  'Filipinas',\n                  'Polonia',\n                  'Portugal',\n                  'Catar',\n                  'Reuni\u00f3n',\n                  'Rumania',\n                  'Rusia',\n                  'Samoa',\n                  'San Marino',\n                  'Santo Tom\u00e9 y Pr\u00edncipe',\n                  'Arabia Saudita',\n                  'Senegal',\n                  'Serbia',\n                  'Seychelles',\n                  'Sierra Leona',\n                  'Singapur',\n                  'Eslovaquia',\n                  'Eslovenia',\n                  'Islas Salom\u00f3n',\n                  'Sud\u00e1frica',\n                  'Islas Georgias del Sur y Sandwich del Sur',\n                  'Espa\u00f1a',\n                  'Sri Lanka',\n                  'Sud\u00e1n',\n                  'Suazilandia',\n                  'Suecia',\n                  'Suiza',\n                  'Siria',\n                  'Taiw\u00e1n',\n                  'Tanzania',\n                  'Tailandia',\n                  'Trinidad y Tobago',\n                  'T\u00fanez',\n                  'Turqu\u00eda',\n                  'Uganda',\n                  'Ucrania',\n                  'Emiratos \u00c1rabes Unidos',\n                  'Reino Unido',\n                  'Estados Unidos',\n                  'Uruguay',\n                  'Uzbekist\u00e1n',\n                  'Venezuela',\n                  'Vietnam',\n                  'Yemen',\n                  'Zimbabue',\n                ],\n                'Webform_Notes__c': 'Cu\u00e9ntanos m\u00e1s sobre tu consulta...',\n                'How_did_you_hear_about_us__c': '\u00bfC\u00f3mo nos has conocido?',\n                'Industry': [\n                  'Sector *',\n                  'Bebidas Alcoh\u00f3licas',\n                  'Textil, Confecci\u00f3n y Calzado',\n                  'Automotriz',\n                  'Bienes de Consumo (CPG)',\n                  'Bienes Duraderos',\n                  'Educaci\u00f3n',\n                  'Servicios Financieros',\n                  'Apuestas y Gaming',\n                  'Gobierno',\n                  'Salud',\n                  'Manufactura',\n                  'Investigaci\u00f3n de Mercados',\n                  'Medios y Entretenimiento',\n                  'Organizaciones sin Fines de Lucro',\n                  'Restaurantes',\n                  'Comercio Minorista',\n                  'Servicios (Consultor\u00eda o Negocios)',\n                  'Tecnolog\u00eda (Software y Hardware)',\n                  'Telecomunicaciones y Servicios P\u00fablicos',\n                  'Tabaco',\n                  'Transporte y Log\u00edstica',\n                  'Viajes, turismo y hosteler\u00eda',\n                  'Bienestar y Fitness',\n                  'Otros',\n                ],\n                'RequestaDemo': \"Reserva una demo\",\n                'mktoCaptchaDisclaimer': \"Este sitio est\\u00e1 protegido por reCAPTCHA y se aplican la <a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\" target=\\\"_blank\\\">Pol\\u00edtica de Privacidad<\\\/a> y los <a href=\\\"https:\\\/\\\/policies.google.com\\\/terms\\\" target=\\\"_blank\\\">T\\u00e9rminos de Servicio<\\\/a> de Google.\",\n              },\n              'pt-br': {\n                'FirstName': 'Primeiro Nome *',\n                'LastName': '\u00daltimo Nome *',\n                'Email': 'Email *',\n                'Phone': 'Telefone *',\n                'Company': 'Empresa *',\n                'Country': 'Pa\u00eds *',\n                'Button': 'Enviar',\n                'Title': 'Cargo *',\n                'InfluencerCopy': 'Se voc\u00ea j\u00e1 faz parte do painel Toluna Influencers ou tem interesse em participar, siga <a href=\"https:\/\/www.toluna.com\/pt\/home\" target=\"_blank\" rel=\"noopener noreferrer\">este link<\/a>.',\n                'PrivacyPolicy': \"<p>Ao clicar em \\\"Enviar\\\" voc\\u00ea estar\\u00e1 aceitando nossas<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Pol\\u00edticas de Privacidade<\\\/a><\\\/strong><\\\/span><span> <\\\/span>e<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Cookies.<\\\/a><\\\/strong><\\\/span><\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  'Quando voc\u00ea est\u00e1 pretendendo concluir sua pesquisa?',\n                  'Imediatamente',\n                  '1-2 meses',\n                  '3-6 meses',\n                  'N\u00e3o sei'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"Como podemos te ajudar?\",\n                  'Demonstra\u00e7\u00e3o do Toluna Start',\n                  \"Suporte do Toluna Start\",\n                  \"Solu\u00e7\u00f5es e pre\u00e7os\",\n                  'Novo projeto de pesquisa',\n                  'PR e Marketing',\n                  'Fornecedores'\n\n                ],\n                'Country': [\n                  'Pa\u00eds *',\n                  'Afeganist\u00e3o',\n                  'Ilhas Aland',\n                  'Alb\u00e2nia',\n                  'Arg\u00e9lia',\n                  'Andorra',\n                  'Angola',\n                  'Anguila',\n                  'Ant\u00edgua e Barbuda',\n                  'Argentina',\n                  'Arm\u00eania',\n                  'Austr\u00e1lia',\n                  '\u00c1ustria',\n                  'Azerbaij\u00e3o',\n                  'Bahamas',\n                  'Bahrein',\n                  'Bangladesh',\n                  'Barbados',\n                  'Bielorr\u00fassia',\n                  'B\u00e9lgica',\n                  'Belize',\n                  'Benin',\n                  'Bermudas',\n                  'But\u00e3o',\n                  'Bol\u00edvia',\n                  'B\u00f3snia e Herzegovina',\n                  'Botsuana',\n                  'Brasil',\n                  'Territ\u00f3rio Brit\u00e2nico do Oceano \u00cdndico',\n                  'Bulg\u00e1ria',\n                  'Burkina Faso',\n                  'Burundi',\n                  'Camboja',\n                  'Camar\u00f5es',\n                  'Canad\u00e1',\n                  'Cabo Verde',\n                  'Ilhas Cayman',\n                  'Rep\u00fablica Centro-Africana',\n                  'Chade',\n                  'Chile',\n                  'China',\n                  'Col\u00f4mbia',\n                  'Comores',\n                  'Congo',\n                  'Costa Rica',\n                  'Cro\u00e1cia',\n                  'Cuba',\n                  'Cura\u00e7ao',\n                  'Chipre',\n                  'Rep\u00fablica Tcheca',\n                  'Dinamarca',\n                  'Djibuti',\n                  'Rep\u00fablica Dominicana',\n                  'Equador',\n                  'Egito',\n                  'El Salvador',\n                  'Guin\u00e9 Equatorial',\n                  'Eritreia',\n                  'Est\u00f4nia',\n                  'Eti\u00f3pia',\n                  'Ilhas Faro\u00e9',\n                  'Fiji',\n                  'Finl\u00e2ndia',\n                  'Fran\u00e7a',\n                  'Guiana Francesa',\n                  'Polin\u00e9sia Francesa',\n                  'Territ\u00f3rios Franceses do Sul',\n                  'Gab\u00e3o',\n                  'G\u00e2mbia',\n                  'Ge\u00f3rgia',\n                  'Alemanha',\n                  'Gana',\n                  'Gibraltar',\n                  'Gr\u00e9cia',\n                  'Groenl\u00e2ndia',\n                  'Granada',\n                  'Guadalupe',\n                  'Guatemala',\n                  'Guernsey',\n                  'Guin\u00e9',\n                  'Guiana',\n                  'Haiti',\n                  'Honduras',\n                  'Hong Kong',\n                  'Hungria',\n                  'Isl\u00e2ndia',\n                  '\u00cdndia',\n                  'Indon\u00e9sia',\n                  'Ir\u00e3',\n                  'Iraque',\n                  'Irlanda',\n                  'Ilha de Man',\n                  'Israel',\n                  'It\u00e1lia',\n                  'Jamaica',\n                  'Jap\u00e3o',\n                  'Jersey',\n                  'Jord\u00e2nia',\n                  'Cazaquist\u00e3o',\n                  'Qu\u00eania',\n                  'Kiribati',\n                  'Coreia do Sul',\n                  'Kosovo',\n                  'Curdist\u00e3o',\n                  'Kuwait',\n                  'Quirguist\u00e3o',\n                  'Laos',\n                  'Let\u00f4nia',\n                  'L\u00edbano',\n                  'Lib\u00e9ria',\n                  'Liechtenstein',\n                  'Litu\u00e2nia',\n                  'Luxemburgo',\n                  'Macau',\n                  'Madagascar',\n                  'Malawi',\n                  'Mal\u00e1sia',\n                  'Maldivas',\n                  'Mali',\n                  'Malta',\n                  'Martinica',\n                  'Maurit\u00e2nia',\n                  'Maur\u00edcia',\n                  'Mayotte',\n                  'M\u00e9xico',\n                  'Mold\u00e1via',\n                  'M\u00f4naco',\n                  'Mong\u00f3lia',\n                  'Montenegro',\n                  'Montserrat',\n                  'Marrocos',\n                  'Mo\u00e7ambique',\n                  'Mianmar',\n                  'Nam\u00edbia',\n                  'Nauru',\n                  'Nepal',\n                  'Pa\u00edses Baixos',\n                  'Nova Caled\u00f4nia',\n                  'Nova Zel\u00e2ndia',\n                  'Nicar\u00e1gua',\n                  'Nig\u00e9ria',\n                  'Noruega',\n                  'Om\u00e3',\n                  'Outro',\n                  'Paquist\u00e3o',\n                  'Panam\u00e1',\n                  'Papua Nova Guin\u00e9',\n                  'Paraguai',\n                  'Peru',\n                  'Filipinas',\n                  'Pol\u00f4nia',\n                  'Portugal',\n                  'Catar',\n                  'Reuni\u00e3o',\n                  'Rom\u00eania',\n                  'R\u00fassia',\n                  'Samoa',\n                  'San Marino',\n                  'S\u00e3o Tom\u00e9 e Pr\u00edncipe',\n                  'Ar\u00e1bia Saudita',\n                  'Senegal',\n                  'S\u00e9rvia',\n                  'Seychelles',\n                  'Serra Leoa',\n                  'Singapura',\n                  'Eslov\u00e1quia',\n                  'Eslov\u00eania',\n                  'Ilhas Salom\u00e3o',\n                  '\u00c1frica do Sul',\n                  'Ge\u00f3rgia do Sul e Ilhas Sandwich do Sul',\n                  'Espanha',\n                  'Sri Lanka',\n                  'Sud\u00e3o',\n                  'Suazil\u00e2ndia',\n                  'Su\u00e9cia',\n                  'Su\u00ed\u00e7a',\n                  'S\u00edria',\n                  'Taiwan',\n                  'Tanz\u00e2nia',\n                  'Tail\u00e2ndia',\n                  'Trinidad e Tobago',\n                  'Tun\u00edsia',\n                  'Turquia',\n                  'Uganda',\n                  'Ucr\u00e2nia',\n                  'Emirados \u00c1rabes Unidos',\n                  'Reino Unido',\n                  'Estados Unidos',\n                  'Uruguai',\n                  'Uzbequist\u00e3o',\n                  'Venezuela',\n                  'Vietn\u00e3',\n                  'I\u00e9men',\n                  'Zimb\u00e1bue',\n                ],\n                'Webform_Notes__c': 'Conte-nos mais sobre sua solicita\u00e7\u00e3o...',\n                'How_did_you_hear_about_us__c': 'Como conheceu nossa empresa?',\n                'Industry': [\n                  'Ind\u00fastria *',\n                  'Bebidas Alco\u00f3licas',\n                  'T\u00eaxtil, Confec\u00e7\u00e3o e Cal\u00e7ados',\n                  'Automotivo',\n                  'Bens de Consumo (CPG)',\n                  'Bens Dur\u00e1veis',\n                  'Educa\u00e7\u00e3o',\n                  'Servi\u00e7os Financeiros',\n                  'Apostas e Gaming',\n                  'Governo',\n                  'Sa\u00fade',\n                  'Manufatura',\n                  'Pesquisa de Mercado',\n                  'M\u00eddia e Entretenimento',\n                  'Organiza\u00e7\u00f5es sem Fins Lucrativos',\n                  'Restaurantes',\n                  'Varejo',\n                  'Servi\u00e7os (Consultoria ou Neg\u00f3cios)',\n                  'Tecnologia (Software & Hardware)',\n                  'Telecomunica\u00e7\u00f5es e Servi\u00e7os P\u00fablicos',\n                  'Tabaco',\n                  'Transporte e Log\u00edstica',\n                  'Viagens, Turismo y Hotelaria',\n                  'Bem-Estar e Fitness',\n                  'Outros',\n                ],\n                'RequestaDemo': \"Solicite uma demo\",\n                'mktoCaptchaDisclaimer': \"<p>Este site \\u00e9 protegido pelo reCAPTCHA e aplicam-se a <a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\" target=\\\"_blank\\\">Pol\\u00edtica de Privacidade<\\\/a> e os <a href=\\\"https:\\\/\\\/policies.google.com\\\/terms\\\" target=\\\"_blank\\\">Termos de Servi\\u00e7o<\\\/a> do Google.<\\\/p>\",\n              },\n              'ja': {\n                'FirstName': '\u540d *',\n                'LastName': '\u59d3 *',\n                'Email': '\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9 *',\n                'Phone': '\u96fb\u8a71\u756a\u53f7 *',\n                'Company': '\u4f1a\u793e\u540d *',\n                'Country': '\u56fd *',\n                'Button': '\u304a\u554f\u3044\u5408\u308f\u305b',\n                'Title': '\u5f79\u8077 *',\n                'InfluencerCopy': 'Toluna\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u65b9\u3001\u307e\u305f\u306fToluna\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u306a\u308b\u3053\u3068\u3092\u3054\u5e0c\u671b\u306e\u65b9\u306f\u3001\u3053\u3061\u3089\u306e <a href=\"https:\/\/www.toluna.com\/home\" target=\"_blank\" rel=\"noopener noreferrer\">\u30ea\u30f3\u30af<\/a> \u3092\u3054\u5229\u7528\u304f\u3060\u3055\u3044',\n                'PrivacyPolicy': \"<p>[\\u304a\\u554f\\u3044\\u5408\\u308f\\u305b] \\u3092\\u30af\\u30ea\\u30c3\\u30af\\u3059\\u308b\\u3068\\u3001<span>&nbsp;<\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Privacy Policy<\\\/a><\\\/strong><\\\/span><span>&nbsp;<\\\/span>\\u3001\\u3068<span>&nbsp;<\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Cookie Policy<\\\/a><\\\/strong><\\\/span>\\u306b\\u540c\\u610f\\u3057\\u305f\\u3053\\u3068\\u306b\\u306a\\u308a\\u307e\\u3059\\u3002<\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  '\u304a\u9078\u3073\u304f\u3060\u3055\u3044...',\n                  '\u3059\u3050\u306b',\n                  '1-2\u30f6\u6708\u4ee5\u5185',\n                  '3-6\u30f6\u6708\u4ee5\u5185',\n                  '\u307e\u3060\u308f\u304b\u3089\u306a\u3044'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"\u304a\u554f\u3044\u5408\u308f\u305b\u5185\u5bb9:\",\n                  'Toluna Start \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30c7\u30e2\u306b\u3064\u3044\u3066',\n                  \"Toluna Start \u306e\u30b5\u30dd\u30fc\u30c8\u306b\u3064\u3044\u3066\",\n                  \"Toluna \u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304a\u3088\u3073\u6599\u91d1\u306b\u3064\u3044\u3066\",\n                  '\u65b0\u3057\u3044\u8abf\u67fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u3054\u76f8\u8ac7\u306b\u3064\u3044\u3066',\n                  '\u5e83\u5831\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066',\n                  '\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3068\u3057\u3066\u306e\u63d0\u643a\u306b\u3064\u3044\u3066'\n\n                ],\n                'Country': [\n                  '\u56fd *',\n                  '\u30a2\u30d5\u30ac\u30cb\u30b9\u30bf\u30f3',\n                  '\u30aa\u30fc\u30e9\u30f3\u30c9\u8af8\u5cf6',\n                  '\u30a2\u30eb\u30d0\u30cb\u30a2',\n                  '\u30a2\u30eb\u30b8\u30a7\u30ea\u30a2',\n                  '\u30a2\u30f3\u30c9\u30e9',\n                  '\u30a2\u30f3\u30b4\u30e9',\n                  '\u30a2\u30f3\u30ae\u30e9',\n                  '\u30a2\u30f3\u30c6\u30a3\u30b0\u30a2\u30fb\u30d0\u30fc\u30d6\u30fc\u30c0',\n                  '\u30a2\u30eb\u30bc\u30f3\u30c1\u30f3',\n                  '\u30a2\u30eb\u30e1\u30cb\u30a2',\n                  '\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2',\n                  '\u30aa\u30fc\u30b9\u30c8\u30ea\u30a2',\n                  '\u30a2\u30bc\u30eb\u30d0\u30a4\u30b8\u30e3\u30f3',\n                  '\u30d0\u30cf\u30de',\n                  '\u30d0\u30fc\u30ec\u30fc\u30f3',\n                  '\u30d0\u30f3\u30b0\u30e9\u30c7\u30b7\u30e5',\n                  '\u30d0\u30eb\u30d0\u30c9\u30b9',\n                  '\u30d9\u30e9\u30eb\u30fc\u30b7',\n                  '\u30d9\u30eb\u30ae\u30fc',\n                  '\u30d9\u30ea\u30fc\u30ba',\n                  '\u30d9\u30ca\u30f3',\n                  '\u30d0\u30df\u30e5\u30fc\u30c0',\n                  '\u30d6\u30fc\u30bf\u30f3',\n                  '\u30dc\u30ea\u30d3\u30a2',\n                  '\u30dc\u30b9\u30cb\u30a2\u30fb\u30d8\u30eb\u30c4\u30a7\u30b4\u30d3\u30ca',\n                  '\u30dc\u30c4\u30ef\u30ca',\n                  '\u30d6\u30e9\u30b8\u30eb',\n                  '\u30a4\u30ae\u30ea\u30b9\u9818\u30a4\u30f3\u30c9\u6d0b\u5730\u57df',\n                  '\u30d6\u30eb\u30ac\u30ea\u30a2',\n                  '\u30d6\u30eb\u30ad\u30ca\u30d5\u30a1\u30bd',\n                  '\u30d6\u30eb\u30f3\u30b8',\n                  '\u30ab\u30f3\u30dc\u30b8\u30a2',\n                  '\u30ab\u30e1\u30eb\u30fc\u30f3',\n                  '\u30ab\u30ca\u30c0',\n                  '\u30ab\u30fc\u30dc\u30d9\u30eb\u30c7',\n                  '\u30b1\u30a4\u30de\u30f3\u8af8\u5cf6',\n                  '\u4e2d\u592e\u30a2\u30d5\u30ea\u30ab\u5171\u548c\u56fd',\n                  '\u30c1\u30e3\u30c9',\n                  '\u30c1\u30ea',\n                  '\u4e2d\u56fd',\n                  '\u30b3\u30ed\u30f3\u30d3\u30a2',\n                  '\u30b3\u30e2\u30ed',\n                  '\u30b3\u30f3\u30b4',\n                  '\u30b3\u30b9\u30bf\u30ea\u30ab',\n                  '\u30af\u30ed\u30a2\u30c1\u30a2',\n                  '\u30ad\u30e5\u30fc\u30d0',\n                  '\u30ad\u30e5\u30e9\u30bd\u30fc',\n                  '\u30ad\u30d7\u30ed\u30b9',\n                  '\u30c1\u30a7\u30b3\u5171\u548c\u56fd',\n                  '\u30c7\u30f3\u30de\u30fc\u30af',\n                  '\u30b8\u30d6\u30c1',\n                  '\u30c9\u30df\u30cb\u30ab\u5171\u548c\u56fd',\n                  '\u30a8\u30af\u30a2\u30c9\u30eb',\n                  '\u30a8\u30b8\u30d7\u30c8',\n                  '\u30a8\u30eb\u30b5\u30eb\u30d0\u30c9\u30eb',\n                  '\u8d64\u9053\u30ae\u30cb\u30a2',\n                  '\u30a8\u30ea\u30c8\u30ea\u30a2',\n                  '\u30a8\u30b9\u30c8\u30cb\u30a2',\n                  '\u30a8\u30c1\u30aa\u30d4\u30a2',\n                  '\u30d5\u30a7\u30ed\u30fc\u8af8\u5cf6',\n                  '\u30d5\u30a3\u30b8\u30fc',\n                  '\u30d5\u30a3\u30f3\u30e9\u30f3\u30c9',\n                  '\u30d5\u30e9\u30f3\u30b9',\n                  '\u30d5\u30e9\u30f3\u30b9\u9818\u30ae\u30a2\u30ca',\n                  '\u30d5\u30e9\u30f3\u30b9\u9818\u30dd\u30ea\u30cd\u30b7\u30a2',\n                  '\u30d5\u30e9\u30f3\u30b9\u9818\u5357\u65b9\u30fb\u5357\u6975\u5730\u57df',\n                  '\u30ac\u30dc\u30f3',\n                  '\u30ac\u30f3\u30d3\u30a2',\n                  '\u30b8\u30e7\u30fc\u30b8\u30a2',\n                  '\u30c9\u30a4\u30c4',\n                  '\u30ac\u30fc\u30ca',\n                  '\u30b8\u30d6\u30e9\u30eb\u30bf\u30eb',\n                  '\u30ae\u30ea\u30b7\u30e3',\n                  '\u30b0\u30ea\u30fc\u30f3\u30e9\u30f3\u30c9',\n                  '\u30b0\u30ec\u30ca\u30c0',\n                  '\u30b0\u30a2\u30c9\u30eb\u30fc\u30d7',\n                  '\u30b0\u30a2\u30c6\u30de\u30e9',\n                  '\u30ac\u30fc\u30f3\u30b8\u30fc',\n                  '\u30ae\u30cb\u30a2',\n                  '\u30ac\u30a4\u30a2\u30ca',\n                  '\u30cf\u30a4\u30c1',\n                  '\u30db\u30f3\u30b8\u30e5\u30e9\u30b9',\n                  '\u9999\u6e2f',\n                  '\u30cf\u30f3\u30ac\u30ea\u30fc',\n                  '\u30a2\u30a4\u30b9\u30e9\u30f3\u30c9',\n                  '\u30a4\u30f3\u30c9',\n                  '\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2',\n                  '\u30a4\u30e9\u30f3',\n                  '\u30a4\u30e9\u30af',\n                  '\u30a2\u30a4\u30eb\u30e9\u30f3\u30c9',\n                  '\u30de\u30f3\u5cf6',\n                  '\u30a4\u30b9\u30e9\u30a8\u30eb',\n                  '\u30a4\u30bf\u30ea\u30a2',\n                  '\u30b8\u30e3\u30de\u30a4\u30ab',\n                  '\u65e5\u672c',\n                  '\u30b8\u30e3\u30fc\u30b8\u30fc',\n                  '\u30e8\u30eb\u30c0\u30f3',\n                  '\u30ab\u30b6\u30d5\u30b9\u30bf\u30f3',\n                  '\u30b1\u30cb\u30a2',\n                  '\u30ad\u30ea\u30d0\u30b9',\n                  '\u5927\u97d3\u6c11\u56fd',\n                  '\u30b3\u30bd\u30dc',\n                  '\u30af\u30eb\u30c7\u30a3\u30b9\u30bf\u30f3',\n                  '\u30af\u30a6\u30a7\u30fc\u30c8',\n                  '\u30ad\u30eb\u30ae\u30b9',\n                  '\u30e9\u30aa\u30b9',\n                  '\u30e9\u30c8\u30d3\u30a2',\n                  '\u30ec\u30d0\u30ce\u30f3',\n                  '\u30ea\u30d9\u30ea\u30a2',\n                  '\u30ea\u30d2\u30c6\u30f3\u30b7\u30e5\u30bf\u30a4\u30f3',\n                  '\u30ea\u30c8\u30a2\u30cb\u30a2',\n                  '\u30eb\u30af\u30bb\u30f3\u30d6\u30eb\u30af',\n                  '\u30de\u30ab\u30aa',\n                  '\u30de\u30c0\u30ac\u30b9\u30ab\u30eb',\n                  '\u30de\u30e9\u30a6\u30a4',\n                  '\u30de\u30ec\u30fc\u30b7\u30a2',\n                  '\u30e2\u30eb\u30c7\u30a3\u30d6',\n                  '\u30de\u30ea',\n                  '\u30de\u30eb\u30bf',\n                  '\u30de\u30eb\u30c6\u30a3\u30cb\u30fc\u30af',\n                  '\u30e2\u30fc\u30ea\u30bf\u30cb\u30a2',\n                  '\u30e2\u30fc\u30ea\u30b7\u30e3\u30b9',\n                  '\u30de\u30e8\u30c3\u30c8',\n                  '\u30e1\u30ad\u30b7\u30b3',\n                  '\u30e2\u30eb\u30c9\u30d0\u5171\u548c\u56fd',\n                  '\u30e2\u30ca\u30b3',\n                  '\u30e2\u30f3\u30b4\u30eb',\n                  '\u30e2\u30f3\u30c6\u30cd\u30b0\u30ed',\n                  '\u30e2\u30f3\u30c8\u30bb\u30e9\u30c8',\n                  '\u30e2\u30ed\u30c3\u30b3',\n                  '\u30e2\u30b6\u30f3\u30d3\u30fc\u30af',\n                  '\u30df\u30e3\u30f3\u30de\u30fc',\n                  '\u30ca\u30df\u30d3\u30a2',\n                  '\u30ca\u30a6\u30eb',\n                  '\u30cd\u30d1\u30fc\u30eb',\n                  '\u30aa\u30e9\u30f3\u30c0',\n                  '\u30cb\u30e5\u30fc\u30ab\u30ec\u30c9\u30cb\u30a2',\n                  '\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9',\n                  '\u30cb\u30ab\u30e9\u30b0\u30a2',\n                  '\u30ca\u30a4\u30b8\u30a7\u30ea\u30a2',\n                  '\u30ce\u30eb\u30a6\u30a7\u30fc',\n                  '\u30aa\u30de\u30fc\u30f3',\n                  '\u305d\u306e\u4ed6',\n                  '\u30d1\u30ad\u30b9\u30bf\u30f3',\n                  '\u30d1\u30ca\u30de',\n                  '\u30d1\u30d7\u30a2\u30cb\u30e5\u30fc\u30ae\u30cb\u30a2',\n                  '\u30d1\u30e9\u30b0\u30a2\u30a4',\n                  '\u30da\u30eb\u30fc',\n                  '\u30d5\u30a3\u30ea\u30d4\u30f3',\n                  '\u30dd\u30fc\u30e9\u30f3\u30c9',\n                  '\u30dd\u30eb\u30c8\u30ac\u30eb',\n                  '\u30ab\u30bf\u30fc\u30eb',\n                  '\u30ec\u30e6\u30cb\u30aa\u30f3',\n                  '\u30eb\u30fc\u30de\u30cb\u30a2',\n                  '\u30ed\u30b7\u30a2',\n                  '\u30b5\u30e2\u30a2',\n                  '\u30b5\u30f3\u30de\u30ea\u30ce',\n                  '\u30b5\u30f3\u30c8\u30e1\u30fb\u30d7\u30ea\u30f3\u30b7\u30da',\n                  '\u30b5\u30a6\u30b8\u30a2\u30e9\u30d3\u30a2',\n                  '\u30bb\u30cd\u30ac\u30eb',\n                  '\u30bb\u30eb\u30d3\u30a2',\n                  '\u30bb\u30fc\u30b7\u30a7\u30eb',\n                  '\u30b7\u30a8\u30e9\u30ec\u30aa\u30cd',\n                  '\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb',\n                  '\u30b9\u30ed\u30d0\u30ad\u30a2',\n                  '\u30b9\u30ed\u30d9\u30cb\u30a2',\n                  '\u30bd\u30ed\u30e2\u30f3\u8af8\u5cf6',\n                  '\u5357\u30a2\u30d5\u30ea\u30ab',\n                  '\u30b5\u30a6\u30b9\u30b8\u30e7\u30fc\u30b8\u30a2\u30fb\u30b5\u30a6\u30b9\u30b5\u30f3\u30c9\u30a6\u30a3\u30c3\u30c1\u8af8\u5cf6',\n                  '\u30b9\u30da\u30a4\u30f3',\n                  '\u30b9\u30ea\u30e9\u30f3\u30ab',\n                  '\u30b9\u30fc\u30c0\u30f3',\n                  '\u30b9\u30ef\u30b8\u30e9\u30f3\u30c9',\n                  '\u30b9\u30a6\u30a7\u30fc\u30c7\u30f3',\n                  '\u30b9\u30a4\u30b9',\n                  '\u30b7\u30ea\u30a2',\n                  '\u53f0\u6e7e',\n                  '\u30bf\u30f3\u30b6\u30cb\u30a2',\n                  '\u30bf\u30a4',\n                  '\u30c8\u30ea\u30cb\u30c0\u30fc\u30c9\u30fb\u30c8\u30d0\u30b4',\n                  '\u30c1\u30e5\u30cb\u30b8\u30a2',\n                  '\u30c8\u30eb\u30b3',\n                  '\u30a6\u30ac\u30f3\u30c0',\n                  '\u30a6\u30af\u30e9\u30a4\u30ca',\n                  '\u30a2\u30e9\u30d6\u9996\u9577\u56fd\u9023\u90a6',\n                  '\u30a4\u30ae\u30ea\u30b9',\n                  '\u30a2\u30e1\u30ea\u30ab\u5408\u8846\u56fd',\n                  '\u30a6\u30eb\u30b0\u30a2\u30a4',\n                  '\u30a6\u30ba\u30d9\u30ad\u30b9\u30bf\u30f3',\n                  '\u30d9\u30cd\u30ba\u30a8\u30e9',\n                  '\u30d9\u30c8\u30ca\u30e0',\n                  '\u30a4\u30a8\u30e1\u30f3',\n                  '\u30b8\u30f3\u30d0\u30d6\u30a8',\n                ],\n                'mktoCaptchaDisclaimer': \"\\u3053\\u306e\\u30b5\\u30a4\\u30c8\\u306freCAPTCHA\\u306b\\u3088\\u3063\\u3066\\u4fdd\\u8b77\\u3055\\u308c\\u3066\\u304a\\u308a\\u3001Google\\u306e<a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\" target=\\\"_blank\\\">Privacy Policy<\\\/a>\\u3068<a href=\\\"<a href=\\\"https:\\\/\\\/policies.google.com\\\/terms\\\" target=\\\"_blank\\\">Terms of Service<\\\/a>\\u304c\\u9069\\u7528\\u3055\\u308c\\u307e\\u3059\\u3002\",\n                'Industry': [\n                  '\u304a\u9078\u3073\u304f\u3060\u3055\u3044...',\n                  '\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599',\n                  '\u30a2\u30d1\u30ec\u30eb\u8863\u670d',\n                  '\u81ea\u52d5\u8eca\u7523\u696d',\n                  '\u6d88\u8cbb\u8ca1 (CPG)',\n                  '\u8010\u4e45\u6d88\u8cbb\u8ca1',\n                  '\u6559\u80b2',\n                  '\u91d1\u878d\u30b5\u30fc\u30d3\u30b9',\n                  '\u30ae\u30e3\u30f3\u30d6\u30eb\u3068\u30b2\u30fc\u30e0',\n                  '\u653f\u5e9c',\n                  '\u30d8\u30eb\u30b9\u30b1\u30a2',\n                  '\u88fd\u9020\u696d',\n                  '\u5e02\u5834\u8abf\u67fb',\n                  '\u30e1\u30c7\u30a3\u30a2\u3068\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8',\n                  '\u975e\u55b6\u5229\u56e3\u4f53',\n                  '\u98f2\u98df\u5e97',\n                  '\u5c0f\u58f2\u696d',\n                  'BtoB\u30b5\u30fc\u30d3\u30b9\uff08\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30fb\u30d3\u30b8\u30cd\u30b9\u30b5\u30fc\u30d3\u30b9\uff09',\n                  '\u30c6\u30af\u30ce\u30ed\u30b8\u30fc (\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3068\u30cf\u200b\u200b\u30fc\u30c9\u30a6\u30a7\u30a2)',\n                  '\u96fb\u6c17\u901a\u4fe1\u4e8b\u696d\u304a\u3088\u3073\u516c\u5171\u4e8b\u696d',\n                  '\u30bf\u30d0\u30b3',\n                  '\u904b\u9001\u696d\u304a\u3088\u3073\u7269\u6d41\u696d',\n                  '\u65c5\u884c\u696d\u3068\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3',\n                  '\u30b9\u30dd\u30fc\u30c4\u3001\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u3001\u30a6\u30a7\u30eb\u30cd\u30b9\u30b5\u30fc\u30d3\u30b9\u4e8b\u696d',\n                  '\u4ed6\u306e',\n                ],\n                'RequestaDemo': \"\u30c7\u30e2\u3092\u30ea\u30af\u30a8\u30b9\u30c8\u3059\u308b\",\n                'Webform_Notes__c': \"\u304a\u554f\u3044\u5408\u308f\u305b\u306e\u5185\u5bb9\u306b\u3064\u3044\u3066\u3001\u3082\u3046\u5c11\u3057\u8a73\u3057\u304f\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002\",\n              },\n              'en': {\n                'FirstName': 'First name *',\n                'LastName': 'Last Name *',\n                'Email': 'Work Email *',\n                'Phone': 'Phone Number *',\n                'Company': 'Company *',\n                'Country': 'Country *',\n                'Button': 'Submit',\n                'Title': 'Job Title *',\n                'InfluencerCopy': 'If you are a Toluna Influencer or are interested in becoming one, please follow <a href=\"https:\/\/www.toluna.com\/home\" target=\"_blank\" rel=\"noopener noreferrer\">this link<\/a>.',\n                'PrivacyPolicy': \"<p>By clicking \\\"submit\\\" you are accepting our<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Privacy Policy<\\\/a><\\\/strong><\\\/span><span> <\\\/span>and<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Cookie Policy.<\\\/a><\\\/strong><\\\/span><\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  'When are you looking to complete your survey?',\n                  'Immediately',\n                  '1-2 Months',\n                  '3-6 Months',\n                  'Not sure'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"You are contacting us about:\",\n                  'Toluna Start Insights Platform Demo',\n                  \"Toluna Start Support\",\n                  \"Toluna Solutions and Pricing\",\n                  'New Research Project',\n                  'PR & Marketing',\n                  'Becoming a Supplier'\n\n                ],\n                'Country': [\n                  'Country *',\n                  'Afghanistan',\n                  'Aland Islands',\n                  'Albania',\n     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      'Kazakhstan',\n                  'Kenya',\n                  'Kiribati',\n                  'Korea, Republic of',\n                  'Kosovo',\n                  'Kurdistan',\n                  'Kuwait',\n                  'Kyrgyzstan',\n                  'Laos',\n                  'Latvia',\n                  'Lebanon',\n                  'Liberia',\n                  'Liechtenstein',\n                  'Lithuania',\n                  'Luxembourg',\n                  'Macau SAR',\n                  'Madagascar',\n                  'Malawi',\n                  'Malaysia',\n                  'Maldives',\n                  'Mali',\n                  'Malta',\n                  'Martinique',\n                  'Mauritania',\n                  'Mauritius',\n                  'Mayotte',\n                  'Mexico',\n                  'Moldova, Republic of',\n                  'Monaco',\n                  'Mongolia',\n                  'Montenegro',\n                  'Montserrat',\n                  'Morocco',\n                  'Mozambique',\n                  'Myanmar',\n                  'Namibia',\n                  'Nauru',\n                  'Nepal',\n                  'Netherlands',\n                  'New Caledonia',\n                  'New Zealand',\n                  'Nicaragua',\n                  'Nigeria',\n                  'Norway',\n                  'Oman',\n                  'Other',\n                  'Pakistan',\n                  'Panama',\n                  'Papua New Guinea',\n                  'Paraguay',\n                  'Peru',\n                  'Philippines',\n                  'Poland',\n                  'Portugal',\n                  'Qatar',\n                  'Reunion',\n                  'Romania',\n                  'Russia',\n                  'Samoa',\n                  'San Marino',\n                  'Sao Tome and Principe',\n                  'Saudi Arabia',\n                  'Senegal',\n                  'Serbia',\n                  'Seychelles',\n                  'Sierra Leone',\n                  'Singapore',\n                  'Slovakia',\n                  'Slovenia',\n                  'Solomon Islands',\n                  'South Africa',\n                  'South Georgia and the South Sandwich Islands',\n                  'Spain',\n                  'Sri Lanka',\n                  'Sudan',\n                  'Swaziland',\n                  'Sweden',\n                  'Switzerland',\n                  'Syrian Arab Republic',\n                  'Taiwan',\n                  'Tanzania, United Republic o',\n                  'Thailand',\n                  'Trinidad and Tobago',\n                  'Tunisia',\n                  'Turkey',\n                  'Uganda',\n                  'Ukraine',\n                  'United Arab Emirates',\n                  'United Kingdom',\n                  'United States',\n                  'Uruguay',\n                  'Uzbekistan',\n                  'Venezuela, Bolivarian Republic of',\n                  'Viet Nam',\n                  'Yemen',\n                  'Zimbabwe',\n                ],\n                'Webform_Notes__c': \"Please tell us more about your inquiry...\",\n                'How_did_you_hear_about_us__c': 'How did you hear about us?',\n                'Industry': [\n                  'Select Industry *',\n                  'Alcoholic Beverages',\n                  'Apparel',\n                  'Automotive',\n                  'Consumer Packaged Goods (CPG)',\n                  'Durables',\n                  'Education',\n                  'Financial Services',\n                  'Gambling & Gaming',\n                  'Government',\n                  'Healthcare',\n                  'Manufacturing',\n                  'Market Research',\n                  'Media & Entertainment',\n                  'Non-Profit',\n                  'Restaurants',\n                  'Retail',\n                  'Services (Consulting or Business)',\n                  'Technology (Software & Hardware)',\n                  'Telecom & Utilities',\n                  'Tobacco',\n                  'Transportation & Logistics',\n                  'Travel & Hospitality',\n                  'Wellness & Fitness',\n                  'Other',\n                ],\n                'RequestaDemo': \"Request a Demo\",\n                'mktoCaptchaDisclaimer': \"This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.\",\n              },\n              'ko': {\n                'FirstName': '\uc774\ub984*',\n                'LastName': '\uc131*',\n                'Email': '\ud68c\uc0ac \uc774\uba54\uc77c*',\n                'Phone': '\ud734\ub300\uc804\ud654 \ubc88\ud638*',\n                'Company': '\ud68c\uc0ac\uba85*',\n                'Country': '\uad6d\uac00 \uc120\ud0dd*',\n                'Button': '\uc81c\ucd9c\ud558\uae30',\n                'Title': '\uc9c1\uae09*',\n                'InfluencerCopy': 'Toluna \uc778\ud50c\ub8e8\uc5b8\uc11c\uc774\uac70\ub098 \uc778\ud50c\ub8e8\uc5b8\uc11c\uac00 \ub418\uace0 \uc2f6\uc73c\uc2e0 \uacbd\uc6b0, <a href=\"https:\/\/www.toluna.com\/ko\/home\" target=\"_blank\" rel=\"noopener noreferrer\">\uc774 \ub9c1\ud06c<\/a>\ub97c \ub530\ub77c\uac00 \uc8fc\uc138\uc694.',\n                'PrivacyPolicy': \"<p>\\u2018\\uc81c\\ucd9c\\ud558\\uae30\\u2018\\ub97c \\ud074\\ub9ad\\ud558\\uc2dc\\uba74 <strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">\\uac1c\\uc778\\uc815\\ubcf4 \\ucc98\\ub9ac\\ubc29\\uce68<\\\/a><\\\/strong> \\ubc0f <strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">\\ucfe0\\ud0a4 \\uc815\\ucc45<\\\/a><\\\/strong>\\uc5d0 \\ub3d9\\uc758\\ud558\\uac8c \\ub429\\ub2c8\\ub2e4.<\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  'When are you looking to complete your 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