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    Leading market research company based in Dubai.

    Our team of experts is here to help you get the insights you need to make informed business decisions.

We're proud to have worked with some of the biggest names in the GCC region.

  • Coca-Cola
  • Danone
  • Kellogg's
  • L'Oreal
  • P&G
  • Sony


Providing consumer insights to

Looking to stand out from the crowd and win more business?

Our team has years of experience in both agency and consultancy settings, and we know what it takes to differentiate your offering, perfect your pitches, and grow your brand – both for yourself and for your clients.

Ready to truly understand your customers and optimize your marketing mix?

We’ve got you covered. Our team has a deep understanding of consumer needs, behaviors, and attitudes, and we use that knowledge to help you succeed in an ever-changing world. Whether you need help with a new product launch or ad testing, we’re here to help.

Want to deepen your understanding of your target audiences and inform your policy decisions and communication strategies?

We’re the experts you need. Our team has a wealth of experience in policy-making and communications, and we know how to reach and engage with key stakeholders – whether they’re the general public, policymakers, or anyone in between.

Do you have an insights challenge?

We’d love to help.

Understand your market & brand

Understand your market & brand

Know how big your market is, what makes your consumers tick, how and when they use your product and more.

Launch a product or a service

Launch a product or a service

Get feedback on new concepts, find out what needs improving, get the packaging and pricing right.

Test messages and creative

Test messages and creative

Make sure your creative is effective, test ad recall and evaluate ad performance and campaign impact.

React to fast moving developments

React to fast moving developments

Get actionable insights in hours and capitalise on key market trends no matter when they arise.

Discover what our clients say about us.

Judith RoucairolConsumer Centricity Acceleration Director

Judith Roucairol

Consumer Centricity Acceleration Director

Richard ThorogoodVice President, Global Head of Consumer and Market Insights

Richard Thorogood

Vice President, Global Head of Consumer and Market Insights

Joel RenkemaGlobal Insights & Analytics Director

Joel Renkema

Global Insights & Analytics Director

A lot of planned changes to insight process were accelerated by the pandemic. Being able to access consumers through Toluna Start has become more important to keep the business agile.

Judith Roucairol

Consumer Centricity Acceleration Director

Increasingly our expertise needs to be bringing the disruptive thinking to the business in a provocative way because platforms like Toluna’s enable the data to be captured in hours (not the weeks of old).​

Richard Thorogood

Vice President, Global Head of Consumer and Market Insights

The last year have brought back the focus on the consumer and uncovering their needs and we’ve had to test, learn and innovate fast because the demand and the pace of the change was so dramatic.​

Joel Renkema

Global Insights & Analytics Director

Get in touch with us today to learn how we can help you unlock the full potential of qual & quant insights.

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