Published June 13, 2022
In the wake of the invasion of Ukraine, Toluna launched a social initiative for the Toluna Influencer community in partnership with the Red Cross. This initiative gave the global community of Influencers the opportunity to donate their points from sharing their insights to support the Red Cross on humanitarian missions in Ukraine.
Today, the company is proud to announce that the Toluna Influencer community has made over 66,000 individual donations. To show appreciation for the care and generosity of the Influencer community, Toluna has fulfilled its promise to match each donation—adding up to a total of over €30,000 EUR donated to the Red Cross and their humanitarian efforts in Ukraine.
Paul Hambly, Senior Vice President of Global Panels & Supply at Toluna, said, “When news broke about the invasion of Ukraine, we immediately thought about how we, as a global company, could provide our support. Our community of Toluna Influencers has always been very active in our social initiatives as a company, so we thought this partnership with the Red Cross was a natural way to enlist their help. With over 66,000 individual donations made, it further reinforces the value proposition of our panel: being part of a unique, global community that cares and stands together—using their voices to positively impact and influence the world around them.”
Frédéric-Charles Petit, CEO and Founder of Toluna, added, “Toluna was founded with the goal of creating the world’s largest social voting community. To this day, the Toluna Influencers continue to amaze us in their engagement, generosity, and willingness to share their voices whenever we invite them to join us on important social initiatives. We are delighted to match their donation in order to support this important cause with the Red Cross.”
Toluna delivers real-time consumer insights at the speed of the on-demand economy. With a commitment to leading by technology innovation, Toluna revolutionizes market research and empowers clients with the agility to instantly conduct quantitative and qualitative research. By combining global scale and local expertise with innovative digital solutions and award-winning research design, Toluna helps clients explore tomorrow, now.