L'evoluzione del piacere: ciò che i consumatori desiderano quando il piacere richiede un permesso
Il piacere ha sempre fatto parte della vita dei consumatori. Ma cosa significa "piacere"?
Salute, abitudini di consumo e scelta degli integratori in Thailandia e in Cina
I consumatori cercano di condurre una vita più sana, ma faticano a trovare un equilibrio
Unlocking Social Commerce for Gen Z
Social commerce is undergoing a transformation. Discover how Gen Z and Millennials in Germany convert scrolling into shopping.
The missing brand metric: why brands can’t afford to ignore user-generated content
Authors: Gilbert Saktoe, Selin Varol Brand tracking has long depended on structured
The pulse of health apps: what keeps users coming back
Authors: Selin Varol, Gilbert Saktoe, Kaitlin Lucas, Jessie Higgins Health monitoring apps
The sustainability communications playbook: 12 best practices
As the world continues to grapple with climate change, sustainability has become
Strategic storytelling: building brand success through effective hooks
It’s no secret that video platforms provide an abundance of content that
The Gen Z & social media equation
Gen Z, post-millennials, iGeneration, zoomers…there are many names for the generation born
It’s not easy being green: how brands can drive consumer engagement
An increasing number of consumers worldwide understand that governments, companies, and consumers must