{"id":239605,"date":"2026-10-29T01:48:00","date_gmt":"2026-10-29T00:48:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=239605"},"modified":"2026-10-27T11:11:24","modified_gmt":"2026-10-27T10:11:24","slug":"consumer-trends-asia-what-scales-what-changes","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/it\/consumer-trends-asia-what-scales-what-changes\/","title":{"rendered":"The future takes shape locally"},"content":{"rendered":"<style>.kb-row-layout-id239605_851eea-b8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id239605_851eea-b8 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id239605_851eea-b8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id239605_851eea-b8 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id239605_851eea-b8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id239605_851eea-b8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id239605_851eea-b8 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column239605_62195e-6b > .kt-inside-inner-col,.toluna-column239605_62195e-6b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column239605_62195e-6b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column239605_62195e-6b > .kt-inside-inner-col{flex-direction:column;}.toluna-column239605_62195e-6b > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column239605_62195e-6b > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column239605_62195e-6b{position:relative;}@media all and (max-width: 1024px){.toluna-column239605_62195e-6b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column239605_62195e-6b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column239605_62195e-6b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading239605_c7f3a8-01, .wp-block-toluna-advancedheading.kt-adv-heading239605_c7f3a8-01[data-kb-block=\"kb-adv-heading239605_c7f3a8-01\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_c7f3a8-01 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_c7f3a8-01[data-kb-block=\"kb-adv-heading239605_c7f3a8-01\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_c7f3a8-01 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_c7f3a8-01\">For multinational brands, spotting an emerging consumer trend is often the easy part. <strong>Knowing what can scale is harder.<\/strong><\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_325ee6-99, .wp-block-toluna-advancedheading.kt-adv-heading239605_325ee6-99[data-kb-block=\"kb-adv-heading239605_325ee6-99\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_325ee6-99 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_325ee6-99[data-kb-block=\"kb-adv-heading239605_325ee6-99\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_325ee6-99 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_325ee6-99\">A behavior gaining momentum across Asia might suggest a clear regional opportunity. Look closer, though, and the picture becomes more nuanced. The people shaping the purchase, the benefits consumers believe in and the cues that build trust can vary significantly from one market to another. For global Insights, Marketing and Innovation teams, those differences matter. A proposition that looks strong at regional level may need different claims, positioning or execution locally. Yet adapting everything market by market can slow innovation, fragment strategy and add unnecessary complexity.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_6b54e9-4d, .wp-block-toluna-advancedheading.kt-adv-heading239605_6b54e9-4d[data-kb-block=\"kb-adv-heading239605_6b54e9-4d\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_6b54e9-4d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_6b54e9-4d[data-kb-block=\"kb-adv-heading239605_6b54e9-4d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_6b54e9-4d wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_6b54e9-4d\">The real challenge is working out where consistency creates scale and where local context changes the opportunity. Toluna conducted three studies across selected Asian markets to explore emerging shifts in <a href=\"https:\/\/en.wikipedia.org\/wiki\/Generation_Alpha\">Gen Alpha<\/a> beauty, ingredient-led innovation and preventive wellness.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_948bd8-46, .wp-block-toluna-advancedheading.kt-adv-heading239605_948bd8-46[data-kb-block=\"kb-adv-heading239605_948bd8-46\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_948bd8-46 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_948bd8-46[data-kb-block=\"kb-adv-heading239605_948bd8-46\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_948bd8-46 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_948bd8-46\">Together, they highlight an important lesson for multinational businesses: consumer trends can travel across borders without meaning the same thing everywhere.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id239605_cd2f28-d2 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id239605_cd2f28-d2 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id239605_cd2f28-d2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id239605_cd2f28-d2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id239605_cd2f28-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id239605_cd2f28-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id239605_cd2f28-d2 alignfull has-toluna-white-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column239605_8afe5d-80 > .kt-inside-inner-col,.toluna-column239605_8afe5d-80 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column239605_8afe5d-80 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column239605_8afe5d-80 > .kt-inside-inner-col{flex-direction:column;}.toluna-column239605_8afe5d-80 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column239605_8afe5d-80 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column239605_8afe5d-80{position:relative;}@media all and (max-width: 1024px){.toluna-column239605_8afe5d-80 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column239605_8afe5d-80 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column239605_8afe5d-80\"><div class=\"kt-inside-inner-col\"><style>.kb-image239605_4958d6-b7 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image239605_4958d6-b7 size-large\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/gen-alpha-mom-kid-blue-1024x1024.png\" alt=\"\" class=\"kb-img wp-image-239875\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/gen-alpha-mom-kid-blue-1024x1024.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/gen-alpha-mom-kid-blue-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/gen-alpha-mom-kid-blue-150x150.png 150w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/gen-alpha-mom-kid-blue-768x768.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/gen-alpha-mom-kid-blue-1536x1536.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/gen-alpha-mom-kid-blue-2048x2048.png 2048w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/gen-alpha-mom-kid-blue-240x240.png 240w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column239605_22fcab-92 > .kt-inside-inner-col,.toluna-column239605_22fcab-92 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column239605_22fcab-92 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column239605_22fcab-92 > .kt-inside-inner-col{flex-direction:column;}.toluna-column239605_22fcab-92 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column239605_22fcab-92 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column239605_22fcab-92{position:relative;}@media all and (max-width: 1024px){.toluna-column239605_22fcab-92 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column239605_22fcab-92 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column239605_22fcab-92\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading239605_7957bd-b4, .wp-block-toluna-advancedheading.kt-adv-heading239605_7957bd-b4[data-kb-block=\"kb-adv-heading239605_7957bd-b4\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_7957bd-b4 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_7957bd-b4[data-kb-block=\"kb-adv-heading239605_7957bd-b4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading239605_7957bd-b4 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_7957bd-b4\">A new generation is changing how influence works<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_2ff2fc-a3, .wp-block-toluna-advancedheading.kt-adv-heading239605_2ff2fc-a3[data-kb-block=\"kb-adv-heading239605_2ff2fc-a3\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_2ff2fc-a3 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_2ff2fc-a3[data-kb-block=\"kb-adv-heading239605_2ff2fc-a3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_2ff2fc-a3 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_2ff2fc-a3\">Gen Alpha is becoming an increasingly important audience for beauty brands. But understanding this generation means looking beyond the young consumer alone. Who discovers the brand? Who expresses a preference? Who assesses whether the product is appropriate? And who ultimately pays?<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_a707d3-58, .wp-block-toluna-advancedheading.kt-adv-heading239605_a707d3-58[data-kb-block=\"kb-adv-heading239605_a707d3-58\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_a707d3-58 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_a707d3-58[data-kb-block=\"kb-adv-heading239605_a707d3-58\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_a707d3-58 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_a707d3-58\">Toluna surveyed mothers of Gen Alpha children across China, Korea and Indonesia to explore early beauty adoption, shared purchase decisions and the factors shaping brand choice.<br>The findings suggest that Gen Alpha has not replaced parental influence. Instead, the balance of influence is shifting.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_fa42e1-c7, .wp-block-toluna-advancedheading.kt-adv-heading239605_fa42e1-c7[data-kb-block=\"kb-adv-heading239605_fa42e1-c7\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_fa42e1-c7 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_fa42e1-c7[data-kb-block=\"kb-adv-heading239605_fa42e1-c7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_fa42e1-c7 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_fa42e1-c7\">Daughters can introduce brands, express preferences and drive discovery, while mothers continue to assess safety, manage spending and provide final approval.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id239605_f2f84b-f2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id239605_f2f84b-f2 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id239605_f2f84b-f2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id239605_f2f84b-f2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id239605_f2f84b-f2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id239605_f2f84b-f2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id239605_f2f84b-f2 alignfull has-toluna-white-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column239605_29da6e-73 > .kt-inside-inner-col,.toluna-column239605_29da6e-73 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column239605_29da6e-73 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column239605_29da6e-73 > .kt-inside-inner-col{flex-direction:column;}.toluna-column239605_29da6e-73 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column239605_29da6e-73 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column239605_29da6e-73{position:relative;}@media all and (max-width: 1024px){.toluna-column239605_29da6e-73 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column239605_29da6e-73 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column239605_29da6e-73\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">That broad dynamic appears across all three markets, but how it plays out differs. In China, beauty decisions are comparatively mother-led, with safety front and centre. In Korea, daughters show greater independence and product knowledge. In Indonesia, social media plays a particularly important role in discovery, followed by research and parental validation.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_8ec5e5-9a, .wp-block-toluna-advancedheading.kt-adv-heading239605_8ec5e5-9a[data-kb-block=\"kb-adv-heading239605_8ec5e5-9a\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_8ec5e5-9a mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_8ec5e5-9a[data-kb-block=\"kb-adv-heading239605_8ec5e5-9a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_8ec5e5-9a wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_8ec5e5-9a\">For multinational brands, that distinction has practical implications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A single regional audience strategy may miss the fact that different people influence different parts of the journey. The person creating demand may not <a>be the person<\/a> assessing risk. The person discovering the brand may not control the spend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Insights and Marketing teams, the opportunity is to understand where influence sits at each stage \u2014 and how far one regional engagement strategy can stretch before local differences start to matter.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id239605_cca52d-19 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id239605_cca52d-19 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id239605_cca52d-19 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(75% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(25% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id239605_cca52d-19{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;overflow:clip;isolation:isolate;}.kb-row-layout-id239605_cca52d-19 > .kt-row-layout-overlay{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kb-row-layout-id239605_cca52d-19 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id239605_cca52d-19 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id239605_cca52d-19 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id239605_cca52d-19 alignfull has-primary-cobalt-fusion-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column239605_154b05-33 > .kt-inside-inner-col,.toluna-column239605_154b05-33 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column239605_154b05-33 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column239605_154b05-33 > .kt-inside-inner-col{flex-direction:column;}.toluna-column239605_154b05-33 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column239605_154b05-33 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column239605_154b05-33{position:relative;}@media all and (max-width: 1024px){.toluna-column239605_154b05-33 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column239605_154b05-33 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column239605_154b05-33\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading239605_69f152-c2, .wp-block-toluna-advancedheading.kt-adv-heading239605_69f152-c2[data-kb-block=\"kb-adv-heading239605_69f152-c2\"]{padding-bottom:0px;margin-bottom:0px;font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_69f152-c2 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_69f152-c2[data-kb-block=\"kb-adv-heading239605_69f152-c2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading239605_69f152-c2 wp-block-toluna-advancedheading has-toluna-white-color has-text-color\" data-kb-block=\"kb-adv-heading239605_69f152-c2\"><strong>From playground to purchase<\/strong><\/h3>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_9c0dac-6a, .wp-block-toluna-advancedheading.kt-adv-heading239605_9c0dac-6a[data-kb-block=\"kb-adv-heading239605_9c0dac-6a\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_9c0dac-6a mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_9c0dac-6a[data-kb-block=\"kb-adv-heading239605_9c0dac-6a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_9c0dac-6a wp-block-toluna-advancedheading has-toluna-white-color has-text-color\" data-kb-block=\"kb-adv-heading239605_9c0dac-6a\">Explore how Gen Alpha and mothers share beauty decisions across China, Korea and Indonesia.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_71650c-58, .wp-block-toluna-advancedheading.kt-adv-heading239605_71650c-58[data-kb-block=\"kb-adv-heading239605_71650c-58\"]{font-size:var(--global-kb-font-size-xs, 0.75rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_71650c-58 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_71650c-58[data-kb-block=\"kb-adv-heading239605_71650c-58\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_71650c-58 wp-block-toluna-advancedheading has-whisper-color has-text-color\" data-kb-block=\"kb-adv-heading239605_71650c-58\"><em>Online research conducted in June 2026 among mothers of Gen Alpha children in China, Korea and Indonesia, with 100 respondents per market.<\/em><\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column239605_90853d-3e > .kt-inside-inner-col,.toluna-column239605_90853d-3e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column239605_90853d-3e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column239605_90853d-3e > .kt-inside-inner-col{flex-direction:column;}.toluna-column239605_90853d-3e > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column239605_90853d-3e > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column239605_90853d-3e{position:relative;}@media all and (max-width: 1024px){.toluna-column239605_90853d-3e > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column239605_90853d-3e > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column239605_90853d-3e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedbtn.kb-btns239605_9d7b8b-3b{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns239605_9d7b8b-3b .kt-button{font-weight:normal;font-style:normal;}.kt-btns239605_9d7b8b-3b .kt-btn-wrap-0{margin-right:5px;}.wp-block-toluna-advancedbtn.kt-btns239605_9d7b8b-3b .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-toluna-advancedbtn.kt-btns239605_9d7b8b-3b .kt-btn-wrap-0 .kt-button:hover, .wp-block-toluna-advancedbtn.kt-btns239605_9d7b8b-3b .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-toluna-advancedbtn.kt-btns239605_9d7b8b-3b .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-toluna-advancedbtn.kt-btns239605_9d7b8b-3b .kt-btn-wrap-0 .kt-button:hover, .wp-block-toluna-advancedbtn.kt-btns239605_9d7b8b-3b .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-toluna-advancedbtn kb-buttons-wrap kb-btns239605_9d7b8b-3b\"><style>ul.menu .wp-block-toluna-advancedbtn .kb-btn239605_271128-70.kb-button{width:initial;}.wp-block-toluna-advancedbtn .kb-btn239605_271128-70.kb-button{color:#ffffff;background:#ED0A8D;}.wp-block-toluna-advancedbtn .kb-btn239605_271128-70.kb-button:hover, .wp-block-toluna-advancedbtn .kb-btn239605_271128-70.kb-button:focus{color:#ffffff;background:#0017AC;border-top:1px solid #ffffff;border-right:1px solid #ffffff;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;}@media all and (max-width: 1024px){.wp-block-toluna-advancedbtn .kb-btn239605_271128-70.kb-button:hover, .wp-block-toluna-advancedbtn .kb-btn239605_271128-70.kb-button:focus{border-top:1px solid #ffffff;border-right:1px solid #ffffff;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;}}@media all and (max-width: 1024px){.kb-btn239605_271128-70.kb-button .kb-svg-icon-wrap{display:block;}}@media all and (max-width: 767px){.wp-block-toluna-advancedbtn .kb-btn239605_271128-70.kb-button:hover, .wp-block-toluna-advancedbtn .kb-btn239605_271128-70.kb-button:focus{border-top:1px solid #ffffff;border-right:1px solid #ffffff;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;}}<\/style><a class=\"kb-button kt-button button kb-btn239605_271128-70 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false kt-btn-type-default wp-block-toluna-singlebtn\" href=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/From-Playground-to-Purchase-Final.pdf\" download=\"\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\"><strong>Download the report<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id239605_e6fd8c-09 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id239605_e6fd8c-09 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id239605_e6fd8c-09 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id239605_e6fd8c-09 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id239605_e6fd8c-09 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id239605_e6fd8c-09 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id239605_e6fd8c-09 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column239605_cc940b-36 > .kt-inside-inner-col,.toluna-column239605_cc940b-36 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column239605_cc940b-36 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column239605_cc940b-36 > .kt-inside-inner-col{flex-direction:column;}.toluna-column239605_cc940b-36 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column239605_cc940b-36 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column239605_cc940b-36{position:relative;}@media all and (max-width: 1024px){.toluna-column239605_cc940b-36 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column239605_cc940b-36 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column239605_cc940b-36\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading239605_938f78-82, .wp-block-toluna-advancedheading.kt-adv-heading239605_938f78-82[data-kb-block=\"kb-adv-heading239605_938f78-82\"]{margin-bottom:0px;font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_938f78-82 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_938f78-82[data-kb-block=\"kb-adv-heading239605_938f78-82\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading239605_938f78-82 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_938f78-82\">Ingredients are becoming a language of trust<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_218acc-10, .wp-block-toluna-advancedheading.kt-adv-heading239605_218acc-10[data-kb-block=\"kb-adv-heading239605_218acc-10\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_218acc-10 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_218acc-10[data-kb-block=\"kb-adv-heading239605_218acc-10\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_218acc-10 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_218acc-10\">As consumers become more knowledgeable about formulations, ingredients are increasingly acting as shorthand for the benefits they expect from a product.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_84276f-58, .wp-block-toluna-advancedheading.kt-adv-heading239605_84276f-58[data-kb-block=\"kb-adv-heading239605_84276f-58\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_84276f-58 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_84276f-58[data-kb-block=\"kb-adv-heading239605_84276f-58\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_84276f-58 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_84276f-58\">That creates interesting possibilities for innovation teams. A familiar ingredient can make a proposition easier to understand, support benefit communication and help consumers navigate increasingly complex categories.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_353ba8-b0, .wp-block-toluna-advancedheading.kt-adv-heading239605_353ba8-b0[data-kb-block=\"kb-adv-heading239605_353ba8-b0\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_353ba8-b0 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_353ba8-b0[data-kb-block=\"kb-adv-heading239605_353ba8-b0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_353ba8-b0 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_353ba8-b0\">But being familiar is not the same as having the same meaning everywhere.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_e34059-26, .wp-block-toluna-advancedheading.kt-adv-heading239605_e34059-26[data-kb-block=\"kb-adv-heading239605_e34059-26\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_e34059-26 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_e34059-26[data-kb-block=\"kb-adv-heading239605_e34059-26\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_e34059-26 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_e34059-26\">Toluna explored the associations consumers make between beauty ingredients and benefits across China, Taiwan, India and Indonesia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some ingredients show the potential to support broad platforms. Green tea, for example, has the widest range of beauty associations across the markets studied, including radiance, hydration, healthy ageing and antioxidants.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column239605_d7a6f2-9a > .kt-inside-inner-col,.toluna-column239605_d7a6f2-9a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column239605_d7a6f2-9a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column239605_d7a6f2-9a > .kt-inside-inner-col{flex-direction:column;}.toluna-column239605_d7a6f2-9a > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column239605_d7a6f2-9a > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column239605_d7a6f2-9a{position:relative;}@media all and (max-width: 1024px){.toluna-column239605_d7a6f2-9a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column239605_d7a6f2-9a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column239605_d7a6f2-9a\"><div class=\"kt-inside-inner-col\"><style>.kb-image239605_eef02d-bc .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image239605_eef02d-bc size-large\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"992\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/wellness-1024x992.png\" alt=\"\" class=\"kb-img wp-image-239851\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/wellness-1024x992.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/wellness-300x291.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/wellness-768x744.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/wellness-1536x1488.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/wellness-2048x1984.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id239605_74866e-5f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id239605_74866e-5f > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id239605_74866e-5f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id239605_74866e-5f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id239605_74866e-5f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id239605_74866e-5f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id239605_74866e-5f alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column239605_e0cfae-fe > .kt-inside-inner-col,.toluna-column239605_e0cfae-fe > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column239605_e0cfae-fe > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column239605_e0cfae-fe > .kt-inside-inner-col{flex-direction:column;}.toluna-column239605_e0cfae-fe > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column239605_e0cfae-fe > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column239605_e0cfae-fe{position:relative;}@media all and (max-width: 1024px){.toluna-column239605_e0cfae-fe > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column239605_e0cfae-fe > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column239605_e0cfae-fe\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading239605_f7b060-6e, .wp-block-toluna-advancedheading.kt-adv-heading239605_f7b060-6e[data-kb-block=\"kb-adv-heading239605_f7b060-6e\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_f7b060-6e mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_f7b060-6e[data-kb-block=\"kb-adv-heading239605_f7b060-6e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_f7b060-6e wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_f7b060-6e\">Others occupy more distinctive territories. Turmeric is more strongly linked with glow and brightening, while black sesame has particularly clear associations with hair health. Snow fungus, also known as tremella, stands out around hydration and collagen support.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Local context adds another layer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Traditional Chinese ingredients carry particular authority in China. Taiwan shows a developed beauty-from-within mindset. In India, turmeric, amla and green tea benefit from established cultural credibility. In Indonesia, natural glow and traditional botanical care offer potentially relevant positioning territories. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For global innovation teams, the distinction between <strong>ingredient awareness<\/strong> and <strong>benefit ownership<\/strong> is an important one. An ingredient may be recognized across several markets, giving it potential scale. But what consumers believe that ingredient actually does will determine whether the proposition feels credible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means the same ingredient could support different claims, products or narratives from one market to the next.<br>Regional averages can point to broad appeal, but they do not always reveal what is driving it. Before taking a concept across markets, teams need to understand whether an ingredient can genuinely support one regional proposition or whether its strongest potential comes from locally relevant benefit positioning.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id239605_ad2031-04 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id239605_ad2031-04 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id239605_ad2031-04 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, calc(75% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(25% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id239605_ad2031-04{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;overflow:clip;isolation:isolate;}.kb-row-layout-id239605_ad2031-04 > .kt-row-layout-overlay{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kb-row-layout-id239605_ad2031-04 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id239605_ad2031-04 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id239605_ad2031-04 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id239605_ad2031-04 alignfull has-primary-blue-current-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column239605_d56b06-dd > .kt-inside-inner-col,.toluna-column239605_d56b06-dd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column239605_d56b06-dd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column239605_d56b06-dd > .kt-inside-inner-col{flex-direction:column;}.toluna-column239605_d56b06-dd > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column239605_d56b06-dd > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column239605_d56b06-dd{position:relative;}@media all and (max-width: 1024px){.toluna-column239605_d56b06-dd > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column239605_d56b06-dd > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column239605_d56b06-dd\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading239605_749c0a-f6, .wp-block-toluna-advancedheading.kt-adv-heading239605_749c0a-f6[data-kb-block=\"kb-adv-heading239605_749c0a-f6\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_749c0a-f6 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_749c0a-f6[data-kb-block=\"kb-adv-heading239605_749c0a-f6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading239605_749c0a-f6 wp-block-toluna-advancedheading has-toluna-white-color has-text-color\" data-kb-block=\"kb-adv-heading239605_749c0a-f6\">Beyond skin deep<\/h3>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_5f6294-f3, .wp-block-toluna-advancedheading.kt-adv-heading239605_5f6294-f3[data-kb-block=\"kb-adv-heading239605_5f6294-f3\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_5f6294-f3 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_5f6294-f3[data-kb-block=\"kb-adv-heading239605_5f6294-f3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_5f6294-f3 wp-block-toluna-advancedheading has-toluna-white-color has-text-color\" data-kb-block=\"kb-adv-heading239605_5f6294-f3\">See how consumers in four Asian markets connect emerging beauty ingredients with radiance, hydration, healthy ageing, collagen and hair health.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_b0bd6f-cb, .wp-block-toluna-advancedheading.kt-adv-heading239605_b0bd6f-cb[data-kb-block=\"kb-adv-heading239605_b0bd6f-cb\"]{font-size:var(--global-kb-font-size-xs, 0.75rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_b0bd6f-cb mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_b0bd6f-cb[data-kb-block=\"kb-adv-heading239605_b0bd6f-cb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_b0bd6f-cb wp-block-toluna-advancedheading has-whisper-color has-text-color\" data-kb-block=\"kb-adv-heading239605_b0bd6f-cb\"><em>Online research conducted in July 2026 among adults aged 18 and over in China, Taiwan, India and Indonesia, with 100 respondents per market.<\/em><\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column239605_f0daab-6d > .kt-inside-inner-col{display:flex;}.toluna-column239605_f0daab-6d > .kt-inside-inner-col,.toluna-column239605_f0daab-6d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column239605_f0daab-6d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column239605_f0daab-6d > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column239605_f0daab-6d > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column239605_f0daab-6d > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column239605_f0daab-6d > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column239605_f0daab-6d > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column239605_f0daab-6d{position:relative;}@media all and (max-width: 1024px){.toluna-column239605_f0daab-6d > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column239605_f0daab-6d > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column239605_f0daab-6d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedbtn.kb-btns239605_c18217-32{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns239605_c18217-32 .kt-button{font-weight:normal;font-style:normal;}.kt-btns239605_c18217-32 .kt-btn-wrap-0{margin-right:5px;}.wp-block-toluna-advancedbtn.kt-btns239605_c18217-32 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-toluna-advancedbtn.kt-btns239605_c18217-32 .kt-btn-wrap-0 .kt-button:hover, .wp-block-toluna-advancedbtn.kt-btns239605_c18217-32 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-toluna-advancedbtn.kt-btns239605_c18217-32 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-toluna-advancedbtn.kt-btns239605_c18217-32 .kt-btn-wrap-0 .kt-button:hover, .wp-block-toluna-advancedbtn.kt-btns239605_c18217-32 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-toluna-advancedbtn kb-buttons-wrap kb-btns239605_c18217-32\"><style>ul.menu .wp-block-toluna-advancedbtn .kb-btn239605_bcf236-07.kb-button{width:initial;}.wp-block-toluna-advancedbtn .kb-btn239605_bcf236-07.kb-button{color:#ffffff;background:#ED0A8D;}.wp-block-toluna-advancedbtn .kb-btn239605_bcf236-07.kb-button:hover, .wp-block-toluna-advancedbtn .kb-btn239605_bcf236-07.kb-button:focus{color:#ffffff;background:#007EE2;border-top:1px solid #ffffff;border-right:1px solid #ffffff;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;}@media all and (max-width: 1024px){.wp-block-toluna-advancedbtn .kb-btn239605_bcf236-07.kb-button:hover, .wp-block-toluna-advancedbtn .kb-btn239605_bcf236-07.kb-button:focus{border-top:1px solid #ffffff;border-right:1px solid #ffffff;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;}}@media all and (max-width: 1024px){.kb-btn239605_bcf236-07.kb-button .kb-svg-icon-wrap{display:block;}}@media all and (max-width: 767px){.wp-block-toluna-advancedbtn .kb-btn239605_bcf236-07.kb-button:hover, .wp-block-toluna-advancedbtn .kb-btn239605_bcf236-07.kb-button:focus{border-top:1px solid #ffffff;border-right:1px solid #ffffff;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;}}<\/style><a class=\"kb-button kt-button button kb-btn239605_bcf236-07 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false kt-btn-type-default wp-block-toluna-singlebtn\" href=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/Beyond-Skin-Deep-The-Rise-of-Ingredient-Led-Beauty-Innovation.pdf\" download=\"\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\"><strong>Download the report<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kb-row-layout-id239605_a97cf0-28 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id239605_a97cf0-28 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id239605_a97cf0-28 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id239605_a97cf0-28 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id239605_a97cf0-28 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id239605_a97cf0-28 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id239605_a97cf0-28 alignfull has-toluna-white-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column239605_5fb1d3-11 > .kt-inside-inner-col,.toluna-column239605_5fb1d3-11 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column239605_5fb1d3-11 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column239605_5fb1d3-11 > .kt-inside-inner-col{flex-direction:column;}.toluna-column239605_5fb1d3-11 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column239605_5fb1d3-11 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column239605_5fb1d3-11{position:relative;}@media all and (max-width: 1024px){.toluna-column239605_5fb1d3-11 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column239605_5fb1d3-11 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column239605_5fb1d3-11\"><div class=\"kt-inside-inner-col\"><style>.kb-image239605_642aba-bd .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image239605_642aba-bd\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2419\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/gen-alpha-mom-kid-scaled.png\" alt=\"Mother and son looking at a laptop together, illustrating how children can influence family product discovery and purchase decisions.\" class=\"kb-img wp-image-239889\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/gen-alpha-mom-kid-scaled.png 2560w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/gen-alpha-mom-kid-300x283.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/gen-alpha-mom-kid-1024x967.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/gen-alpha-mom-kid-768x726.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/gen-alpha-mom-kid-1536x1451.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/gen-alpha-mom-kid-2048x1935.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column239605_68a6d6-d7 > .kt-inside-inner-col,.toluna-column239605_68a6d6-d7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column239605_68a6d6-d7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column239605_68a6d6-d7 > .kt-inside-inner-col{flex-direction:column;}.toluna-column239605_68a6d6-d7 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column239605_68a6d6-d7 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column239605_68a6d6-d7{position:relative;}@media all and (max-width: 1024px){.toluna-column239605_68a6d6-d7 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column239605_68a6d6-d7 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column239605_68a6d6-d7\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading239605_c1cced-df, .wp-block-toluna-advancedheading.kt-adv-heading239605_c1cced-df[data-kb-block=\"kb-adv-heading239605_c1cced-df\"]{padding-bottom:0px;margin-bottom:0px;font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_c1cced-df mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_c1cced-df[data-kb-block=\"kb-adv-heading239605_c1cced-df\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading239605_c1cced-df wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_c1cced-df\"><strong>Prevention is giving traditional ingredients new relevance<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Preventive health is reshaping expectations across supplements, functional beverages, healthy ageing and everyday wellness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For global brands, this opens up significant opportunities. But the broad trend only tells part of the story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many ingredients associated with preventive wellness are far from new. What is changing is the role consumers see them playing in their health and wellbeing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toluna\u2019s research into perceived health benefits found that green tea supports the broadest wellness platform across the markets studied, with associations spanning digestion, relaxation, sleep, weight management, antioxidants, and healthy ageing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other ingredients have more focused associations. Ginger is particularly strongly linked with immunity. Turmeric is connected with inflammation, recovery, gut health and pain management. Goji berry shows potential relevance around vision and cognitive health.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id239605_3c748a-e2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id239605_3c748a-e2 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id239605_3c748a-e2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id239605_3c748a-e2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id239605_3c748a-e2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id239605_3c748a-e2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id239605_3c748a-e2 alignfull has-toluna-white-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column239605_ad3eca-0a > .kt-inside-inner-col,.toluna-column239605_ad3eca-0a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column239605_ad3eca-0a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column239605_ad3eca-0a > .kt-inside-inner-col{flex-direction:column;}.toluna-column239605_ad3eca-0a > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column239605_ad3eca-0a > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column239605_ad3eca-0a{position:relative;}@media all and (max-width: 1024px){.toluna-column239605_ad3eca-0a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column239605_ad3eca-0a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column239605_ad3eca-0a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading239605_b606cc-98, .wp-block-toluna-advancedheading.kt-adv-heading239605_b606cc-98[data-kb-block=\"kb-adv-heading239605_b606cc-98\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_b606cc-98 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_b606cc-98[data-kb-block=\"kb-adv-heading239605_b606cc-98\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_b606cc-98 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_b606cc-98\">How those ingredients are understood also depends on the market.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_6f6ab6-e6, .wp-block-toluna-advancedheading.kt-adv-heading239605_6f6ab6-e6[data-kb-block=\"kb-adv-heading239605_6f6ab6-e6\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_6f6ab6-e6 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_6f6ab6-e6[data-kb-block=\"kb-adv-heading239605_6f6ab6-e6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_6f6ab6-e6 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_6f6ab6-e6\">Traditional Chinese medicine ingredients carry substantial authority in China. Taiwan combines traditional wellness with modern opportunities around healthy ageing, women\u2019s health and beauty from within. India shows strong confidence in Ayurvedic ingredients, alongside potential for communication grounded in science-backed tradition. In Indonesia, herbal and functional positioning may feel more natural than heavily clinical language. <\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_84686d-fb, .wp-block-toluna-advancedheading.kt-adv-heading239605_84686d-fb[data-kb-block=\"kb-adv-heading239605_84686d-fb\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_84686d-fb mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_84686d-fb[data-kb-block=\"kb-adv-heading239605_84686d-fb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_84686d-fb wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_84686d-fb\">Importantly, these findings reflect consumers\u2019 perceived associations rather than clinical efficacy. Their value is in showing the mental connections that can make a proposition feel familiar, relevant and credible.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_4f8c95-ce, .wp-block-toluna-advancedheading.kt-adv-heading239605_4f8c95-ce[data-kb-block=\"kb-adv-heading239605_4f8c95-ce\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_4f8c95-ce mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_4f8c95-ce[data-kb-block=\"kb-adv-heading239605_4f8c95-ce\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_4f8c95-ce wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_4f8c95-ce\">For innovation and portfolio teams, that can directly affect how a concept is developed.A preventive wellness proposition may have regional potential while requiring a different entry point in each market. Tradition might strengthen the story in one country. A more functional or science-oriented framing could work better in another. Elsewhere, overtly clinical language may create distance rather than reassurance.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_4c6d8f-24, .wp-block-toluna-advancedheading.kt-adv-heading239605_4c6d8f-24[data-kb-block=\"kb-adv-heading239605_4c6d8f-24\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_4c6d8f-24 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_4c6d8f-24[data-kb-block=\"kb-adv-heading239605_4c6d8f-24\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_4c6d8f-24 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_4c6d8f-24\">Understanding those differences can help teams decide which concepts to progress, which claims to prioritize, where more validation is needed and how investment should be allocated across a regional portfolio.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id239605_bec089-de > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id239605_bec089-de > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id239605_bec089-de > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, calc(75% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(25% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id239605_bec089-de{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;overflow:clip;isolation:isolate;}.kb-row-layout-id239605_bec089-de > .kt-row-layout-overlay{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kb-row-layout-id239605_bec089-de > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id239605_bec089-de > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id239605_bec089-de > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id239605_bec089-de alignfull has-primary-cobalt-fusion-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column239605_d58783-c0 > .kt-inside-inner-col,.toluna-column239605_d58783-c0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column239605_d58783-c0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column239605_d58783-c0 > .kt-inside-inner-col{flex-direction:column;}.toluna-column239605_d58783-c0 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column239605_d58783-c0 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column239605_d58783-c0{position:relative;}@media all and (max-width: 1024px){.toluna-column239605_d58783-c0 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column239605_d58783-c0 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column239605_d58783-c0\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading239605_701c3e-8d, .wp-block-toluna-advancedheading.kt-adv-heading239605_701c3e-8d[data-kb-block=\"kb-adv-heading239605_701c3e-8d\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_701c3e-8d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_701c3e-8d[data-kb-block=\"kb-adv-heading239605_701c3e-8d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading239605_701c3e-8d wp-block-toluna-advancedheading has-toluna-white-color has-text-color\" data-kb-block=\"kb-adv-heading239605_701c3e-8d\">The future of healthcare is preventive<\/h3>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_d489fa-44, .wp-block-toluna-advancedheading.kt-adv-heading239605_d489fa-44[data-kb-block=\"kb-adv-heading239605_d489fa-44\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_d489fa-44 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_d489fa-44[data-kb-block=\"kb-adv-heading239605_d489fa-44\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_d489fa-44 wp-block-toluna-advancedheading has-toluna-white-color has-text-color\" data-kb-block=\"kb-adv-heading239605_d489fa-44\">Explore the emerging ingredient associations shaping immunity, digestion, healthy ageing, cognition and holistic wellness.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_7a16af-ef, .wp-block-toluna-advancedheading.kt-adv-heading239605_7a16af-ef[data-kb-block=\"kb-adv-heading239605_7a16af-ef\"]{font-size:var(--global-kb-font-size-xs, 0.75rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_7a16af-ef mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_7a16af-ef[data-kb-block=\"kb-adv-heading239605_7a16af-ef\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_7a16af-ef wp-block-toluna-advancedheading has-whisper-color has-text-color\" data-kb-block=\"kb-adv-heading239605_7a16af-ef\"><em><em>Online research conducted in July 2026 among adults aged 18 and over in China, Taiwan, India and Indonesia, with 100 respondents per market.<\/em><\/em><\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column239605_bf3fe3-4c > .kt-inside-inner-col{display:flex;}.toluna-column239605_bf3fe3-4c > .kt-inside-inner-col,.toluna-column239605_bf3fe3-4c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column239605_bf3fe3-4c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column239605_bf3fe3-4c > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column239605_bf3fe3-4c > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column239605_bf3fe3-4c > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column239605_bf3fe3-4c > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column239605_bf3fe3-4c > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column239605_bf3fe3-4c{position:relative;}@media all and (max-width: 1024px){.toluna-column239605_bf3fe3-4c > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column239605_bf3fe3-4c > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column239605_bf3fe3-4c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedbtn.kb-btns239605_82889a-0b{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns239605_82889a-0b .kt-button{font-weight:normal;font-style:normal;}.kt-btns239605_82889a-0b .kt-btn-wrap-0{margin-right:5px;}.wp-block-toluna-advancedbtn.kt-btns239605_82889a-0b .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-toluna-advancedbtn.kt-btns239605_82889a-0b .kt-btn-wrap-0 .kt-button:hover, .wp-block-toluna-advancedbtn.kt-btns239605_82889a-0b .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-toluna-advancedbtn.kt-btns239605_82889a-0b .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-toluna-advancedbtn.kt-btns239605_82889a-0b .kt-btn-wrap-0 .kt-button:hover, .wp-block-toluna-advancedbtn.kt-btns239605_82889a-0b .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-toluna-advancedbtn kb-buttons-wrap kb-btns239605_82889a-0b\"><style>ul.menu .wp-block-toluna-advancedbtn .kb-btn239605_675542-56.kb-button{width:initial;}.wp-block-toluna-advancedbtn .kb-btn239605_675542-56.kb-button{color:#ffffff;background:#ED0A8D;}.wp-block-toluna-advancedbtn .kb-btn239605_675542-56.kb-button:hover, .wp-block-toluna-advancedbtn .kb-btn239605_675542-56.kb-button:focus{color:#ffffff;background:#007EE2;border-top:1px solid #ffffff;border-right:1px solid #ffffff;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;}@media all and (max-width: 1024px){.wp-block-toluna-advancedbtn .kb-btn239605_675542-56.kb-button:hover, .wp-block-toluna-advancedbtn .kb-btn239605_675542-56.kb-button:focus{border-top:1px solid #ffffff;border-right:1px solid #ffffff;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;}}@media all and (max-width: 1024px){.kb-btn239605_675542-56.kb-button .kb-svg-icon-wrap{display:block;}}@media all and (max-width: 767px){.wp-block-toluna-advancedbtn .kb-btn239605_675542-56.kb-button:hover, .wp-block-toluna-advancedbtn .kb-btn239605_675542-56.kb-button:focus{border-top:1px solid #ffffff;border-right:1px solid #ffffff;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;}}<\/style><a class=\"kb-button kt-button button kb-btn239605_675542-56 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false kt-btn-type-default wp-block-toluna-singlebtn\" href=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/The-Future-of-Healthcare-is-Preventive-Signals-from-Emerging-Ingredient-Trends.pdf\" download=\"\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\"><strong>Download the report<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id239605_07148b-8a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id239605_07148b-8a > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id239605_07148b-8a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id239605_07148b-8a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id239605_07148b-8a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id239605_07148b-8a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id239605_07148b-8a alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column239605_c6c0e5-cb > .kt-inside-inner-col,.toluna-column239605_c6c0e5-cb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column239605_c6c0e5-cb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column239605_c6c0e5-cb > .kt-inside-inner-col{flex-direction:column;}.toluna-column239605_c6c0e5-cb > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column239605_c6c0e5-cb > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column239605_c6c0e5-cb{position:relative;}@media all and (max-width: 1024px){.toluna-column239605_c6c0e5-cb > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column239605_c6c0e5-cb > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column239605_c6c0e5-cb\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading239605_217d0a-4e, .wp-block-toluna-advancedheading.kt-adv-heading239605_217d0a-4e[data-kb-block=\"kb-adv-heading239605_217d0a-4e\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_217d0a-4e mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_217d0a-4e[data-kb-block=\"kb-adv-heading239605_217d0a-4e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading239605_217d0a-4e wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_217d0a-4e\"><strong>The bigger risk is misreading what a trend means<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_4569a8-6c, .wp-block-toluna-advancedheading.kt-adv-heading239605_4569a8-6c[data-kb-block=\"kb-adv-heading239605_4569a8-6c\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_4569a8-6c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_4569a8-6c[data-kb-block=\"kb-adv-heading239605_4569a8-6c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_4569a8-6c wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_4569a8-6c\">These three studies cover different audiences and categories, but they point to a common challenge for multinational businesses. A trend can spread internationally without creating one universal consumer response. Gen Alpha may be gaining influence, but the relationship between child and parent changes by market. Ingredient-led innovation may be growing, but the benefits attached to individual ingredients are shaped by cultural knowledge and category expectations.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_adb6fa-c8, .wp-block-toluna-advancedheading.kt-adv-heading239605_adb6fa-c8[data-kb-block=\"kb-adv-heading239605_adb6fa-c8\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_adb6fa-c8 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_adb6fa-c8[data-kb-block=\"kb-adv-heading239605_adb6fa-c8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_adb6fa-c8 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_adb6fa-c8\">Preventive wellness may be a shared direction of travel, but consumers can arrive there through tradition, function, science or holistic wellbeing. That is what makes regional decision-making difficult. Global teams need to find efficiencies, move faster and identify opportunities with the potential to scale. Local teams are often closer to the cultural context that determines whether those opportunities will resonate.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_2aafcb-a9, .wp-block-toluna-advancedheading.kt-adv-heading239605_2aafcb-a9[data-kb-block=\"kb-adv-heading239605_2aafcb-a9\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_2aafcb-a9 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_2aafcb-a9[data-kb-block=\"kb-adv-heading239605_2aafcb-a9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_2aafcb-a9 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_2aafcb-a9\">Lean too heavily on regional averages and important differences can disappear. Treat every market as completely separate and decisions become slower and more complex than they need to be. The goal is to know what can remain consistent \u2014 and where local meaning genuinely changes the decision.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id239605_8b8faa-0e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id239605_8b8faa-0e > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id239605_8b8faa-0e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id239605_8b8faa-0e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id239605_8b8faa-0e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id239605_8b8faa-0e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id239605_8b8faa-0e alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column239605_bac0a7-7f > .kt-inside-inner-col,.toluna-column239605_bac0a7-7f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column239605_bac0a7-7f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column239605_bac0a7-7f > .kt-inside-inner-col{flex-direction:column;}.toluna-column239605_bac0a7-7f > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column239605_bac0a7-7f > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column239605_bac0a7-7f{position:relative;}@media all and (max-width: 1024px){.toluna-column239605_bac0a7-7f > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column239605_bac0a7-7f > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column239605_bac0a7-7f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading239605_7f37b0-30, .wp-block-toluna-advancedheading.kt-adv-heading239605_7f37b0-30[data-kb-block=\"kb-adv-heading239605_7f37b0-30\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_7f37b0-30 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_7f37b0-30[data-kb-block=\"kb-adv-heading239605_7f37b0-30\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading239605_7f37b0-30 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_7f37b0-30\"><strong>From regional signal to confident market decision<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_25a54f-e0, .wp-block-toluna-advancedheading.kt-adv-heading239605_25a54f-e0[data-kb-block=\"kb-adv-heading239605_25a54f-e0\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_25a54f-e0 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_25a54f-e0[data-kb-block=\"kb-adv-heading239605_25a54f-e0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_25a54f-e0 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_25a54f-e0\">Regional research can help organizations make that distinction before assumptions become expensive. It can help Insights, Marketing and Innovation teams understand:<\/p>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items239605_660eed-d9:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items239605_660eed-d9 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items239605_660eed-d9 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items239605_660eed-d9 .kb-svg-icon-wrap{font-size:8px;color:#000000;}.wp-block-toluna-iconlist.kt-svg-icon-list-items239605_660eed-d9 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items239605_660eed-d9 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items239605_660eed-d9 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-239605_7bdf93-15\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Which parts of an emerging proposition have the potential to scale<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-239605_ee5c21-84\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Which associations need local validation<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-239605_3d0aa7-b0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Where cultural familiarity strengthens credibility<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-239605_3ce951-f5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">When global consistency starts to oversimplify the opportunity<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-239605_fad230-e0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Who creates demand, who evaluates the proposition and who makes the final decision<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-239605_d659fa-49\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Where adaptation adds value \u2014 and where it does not<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-239605_ab6b77-73\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Which opportunities warrant further investment before the next stage-gate decision<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_7d2252-b6, .wp-block-toluna-advancedheading.kt-adv-heading239605_7d2252-b6[data-kb-block=\"kb-adv-heading239605_7d2252-b6\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_7d2252-b6 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_7d2252-b6[data-kb-block=\"kb-adv-heading239605_7d2252-b6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_7d2252-b6 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_7d2252-b6\">Doing that well takes more than trend monitoring. It requires direct access to consumers, a consistent framework across markets and interpretation that takes cultural context seriously. It also needs to happen quickly. Enterprise Insights teams are being asked to support more decisions across more markets, often against shorter innovation cycles and growing expectations around AI-enabled research.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_4854be-fd, .wp-block-toluna-advancedheading.kt-adv-heading239605_4854be-fd[data-kb-block=\"kb-adv-heading239605_4854be-fd\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_4854be-fd mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_4854be-fd[data-kb-block=\"kb-adv-heading239605_4854be-fd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_4854be-fd wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_4854be-fd\">Technology can accelerate that process. The key is making sure speed does not come at the expense of consumer understanding, methodological rigor or the confidence needed for high-stakes decisions.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_3049b3-41, .wp-block-toluna-advancedheading.kt-adv-heading239605_3049b3-41[data-kb-block=\"kb-adv-heading239605_3049b3-41\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_3049b3-41 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_3049b3-41[data-kb-block=\"kb-adv-heading239605_3049b3-41\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_3049b3-41 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_3049b3-41\">At Toluna, we bring together global research infrastructure, AI-enabled research capabilities and local market expertise to help Insights and Marketing teams identify emerging opportunities, understand where consumer meaning diverges and decide what to scale, adapt or investigate further. Because in multi-market innovation, seeing what is coming is only part of the job. The real advantage comes from understanding what it will mean in each market.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id239605_86818d-54 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id239605_86818d-54 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id239605_86818d-54 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id239605_86818d-54 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id239605_86818d-54 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id239605_86818d-54 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id239605_86818d-54 alignfull has-primary-blue-current-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column239605_d4eab4-d0 > .kt-inside-inner-col{display:flex;}.toluna-column239605_d4eab4-d0 > .kt-inside-inner-col,.toluna-column239605_d4eab4-d0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column239605_d4eab4-d0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column239605_d4eab4-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:center;}.toluna-column239605_d4eab4-d0 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column239605_d4eab4-d0 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column239605_d4eab4-d0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column239605_d4eab4-d0{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column239605_d4eab4-d0{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column239605_d4eab4-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.toluna-column239605_d4eab4-d0 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column239605_d4eab4-d0{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column239605_d4eab4-d0{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column239605_d4eab4-d0{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column239605_d4eab4-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.toluna-column239605_d4eab4-d0 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column239605_d4eab4-d0{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column239605_d4eab4-d0{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column239605_d4eab4-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.toluna-column239605_d4eab4-d0 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column239605_d4eab4-d0\"><div class=\"kt-inside-inner-col\"><style>.kb-image239605_3487e7-4f .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image239605_3487e7-4f size-large\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"1024\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/Rectangle-4321-2-975x1024.png\" alt=\"\" class=\"kb-img wp-image-5165\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/Rectangle-4321-2-975x1024.png 975w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/Rectangle-4321-2-286x300.png 286w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/Rectangle-4321-2-768x807.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/Rectangle-4321-2.png 1056w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column239605_0b7fbe-5e > .kt-inside-inner-col,.toluna-column239605_0b7fbe-5e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column239605_0b7fbe-5e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column239605_0b7fbe-5e > .kt-inside-inner-col{flex-direction:column;}.toluna-column239605_0b7fbe-5e > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column239605_0b7fbe-5e > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column239605_0b7fbe-5e{position:relative;}@media all and (max-width: 1024px){.toluna-column239605_0b7fbe-5e > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column239605_0b7fbe-5e > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column239605_0b7fbe-5e\"><div class=\"kt-inside-inner-col\"><style>.toluna-column239605_04bf90-47 > .kt-inside-inner-col,.toluna-column239605_04bf90-47 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column239605_04bf90-47 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column239605_04bf90-47 > .kt-inside-inner-col{flex-direction:column;}.toluna-column239605_04bf90-47 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column239605_04bf90-47 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column239605_04bf90-47{position:relative;}.toluna-column239605_04bf90-47, .kt-inside-inner-col > .toluna-column239605_04bf90-47:not(.specificity){margin-bottom:40px;}@media all and (max-width: 1024px){.toluna-column239605_04bf90-47 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column239605_04bf90-47 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column239605_04bf90-47\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading239605_f82d1f-64, .wp-block-toluna-advancedheading.kt-adv-heading239605_f82d1f-64[data-kb-block=\"kb-adv-heading239605_f82d1f-64\"]{margin-bottom:0px;font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;color:#ffffff;}.wp-block-toluna-advancedheading.kt-adv-heading239605_f82d1f-64 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_f82d1f-64[data-kb-block=\"kb-adv-heading239605_f82d1f-64\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading239605_f82d1f-64 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_f82d1f-64\"><strong>Planning an innovation, category or growth decision across multiple Asian markets?<\/strong><\/h3>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_fb8c3d-6c, .wp-block-toluna-advancedheading.kt-adv-heading239605_fb8c3d-6c[data-kb-block=\"kb-adv-heading239605_fb8c3d-6c\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_fb8c3d-6c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_fb8c3d-6c[data-kb-block=\"kb-adv-heading239605_fb8c3d-6c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_fb8c3d-6c wp-block-toluna-advancedheading has-toluna-white-color has-text-color\" data-kb-block=\"kb-adv-heading239605_fb8c3d-6c\">Contact Toluna to explore how to validate the opportunity before assumptions turn into investment decisions.<\/p>\n\n\n    <div class=\"marketo-form\" id=\"mkto_6ae2c25e82a0d\">\n      <form id=\"mktoForm_1007\"><\/form>\n              <div class=\"form-success-message\" style=\"display: none;\">\n          <div class=\"success-message-inner\">\n            \n<div class=\"wp-block-toluna-marketo-form\"><style>.wp-block-toluna-advancedheading.kt-adv-heading239605_5b7690-5e, .wp-block-toluna-advancedheading.kt-adv-heading239605_5b7690-5e[data-kb-block=\"kb-adv-heading239605_5b7690-5e\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-size:var(--global-kb-font-size-md, 1rem);font-style:normal;color:var(--wp--preset--color--white);}.wp-block-toluna-advancedheading.kt-adv-heading239605_5b7690-5e mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_5b7690-5e[data-kb-block=\"kb-adv-heading239605_5b7690-5e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_5b7690-5e wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_5b7690-5e\">Thank you, we have received your message and our team will contact you soon.<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n      \n      \n      <script>\n        (function() { \/\/ Use IIFE to isolate each form's JavaScript\n          MktoForms2.loadForm(\"\/\/go.tolunacorporate.com\", \"162-YRA-500\", 1007, function(form) {\n            const formContainer = document.getElementById('mkto_6ae2c25e82a0d');\n            form.onSuccess(function(values, followUpUrl) {\n              const successType = \"message\";\n              const redirectUrl = \"\";\n\n              if (successType === 'redirect') {\n                const pathname = window.location.pathname;\n                const langMatch = pathname.match(\/^\\\/([a-z]{2}(?:-[a-z]{2,4})?)\\\/\/i);\n                location.href = redirectUrl;\n              } else {\n                form.getFormElem().hide();\n                formContainer.querySelector('.form-success-message').style.display = 'block';\n              }\n              return false;\n            });\n          });\n          MktoForms2.whenReady(function(form) {\n            var translations = {\n              'fr': {\n                'FirstName': 'Pr\u00e9nom *',\n                'LastName': 'Nom de famille *',\n                'Email': 'Email professionnel *',\n                'Phone': 'T\u00e9l\u00e9phone *',\n                'Company': 'Soci\u00e9t\u00e9 *',\n                'Country': 'Pays *',\n                'Button': 'Envoyer',\n                'Title': 'Fonction *',\n                'InfluencerCopy': 'Si vous souhaitez devenir fournisseur, veuillez suivre <a href=\"https:\/\/tolunacorporate.com\/fr\/becomeasupplier\/\" target=\"_blank\" rel=\"noopener noreferrer\">ce lien<\/a>.',\n                'ConsumerPanel': 'Pour toute question concernant le panel de Toluna, ou pour devenir membre, contactez Toluna Influencers <a href=\"https:\/\/www.toluna.com\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\">ici<\/a>.',\n                'PrivacyPolicy': \"<p>By clicking \\\"submit\\\" you are accepting our<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Privacy Policy<\\\/a><\\\/strong><\\\/span><span> <\\\/span>and<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Cookie Policy.<\\\/a><\\\/strong><\\\/span><\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  \"Quand souhaitez-vous r\u00e9pondre \u00e0 l'enqu\u00eate?\",\n                  'Tout de suite',\n                  \"D'ici 1 \u00e0 2 mois\",\n                  \"D'ici 3 \u00e0 6 mois\",\n                  'Je ne sais pas'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"Votre demande concerne :\",\n                  'D\u00e9mo de la plateforme Toluna Start',\n                  \"Support technique Toluna Start\",\n                  \"Nos solutions et tarifs\",\n                  \"Nouveau projet d'\u00e9tudes\",\n                  'RP & Marketing',\n                  'Devenir fournisseur'\n                ],\n                'Country': [\n                  'Pays *',\n                  'Afghanistan',\n                  '\u00celes \u00c5land',\n                  'Albanie',\n                  'Alg\u00e9rie',\n                  'Andorre',\n                  'Angola',\n                  'Anguilla',\n                  'Antigua-et-Barbuda',\n                  'Argentine',\n                  'Arm\u00e9nie',\n                  'Australie',\n                  'Autriche',\n                  'Azerba\u00efdjan',\n                  'Bahamas',\n                  'Bahre\u00efn',\n                  'Bangladesh',\n                  'Barbade',\n                  'Bi\u00e9lorussie',\n                  'Belgique',\n                  'Belize',\n                  'B\u00e9nin',\n                  'Bermudes',\n                  'Bhoutan',\n                  'Bolivie',\n                  'Bosnie-Herz\u00e9govine',\n                  'Botswana',\n                  'Br\u00e9sil',\n                  'Brunei',\n                  'Bulgarie',\n                  'Burkina Faso',\n                  'Burundi',\n                  'Cambodge',\n                  'Cameroun',\n                  'Canada',\n                  'Cap-Vert',\n                  '\u00celes Ca\u00efmans',\n                  'R\u00e9publique centrafricaine',\n                  'Tchad',\n                  'Chili',\n                  'Chine',\n                  'Colombie',\n                  'Comores',\n                  'Congo',\n                  'Costa Rica',\n                  'Croatie',\n                  'Cuba',\n                  'Cura\u00e7ao',\n                  'Chypre',\n                  'R\u00e9publique tch\u00e8que',\n                  'Danemark',\n                  'Djibouti',\n                  'R\u00e9publique dominicaine',\n                  '\u00c9quateur',\n                  '\u00c9gypte',\n                  'Salvador',\n                  'Guin\u00e9e \u00e9quatoriale',\n                  '\u00c9rythr\u00e9e',\n                  'Estonie',\n                  '\u00c9thiopie',\n                  '\u00celes F\u00e9ro\u00e9',\n                  '\u00celes Fidji',\n                  'Finlande',\n                  'France',\n                  'Guyane fran\u00e7aise',\n                  'Polyn\u00e9sie fran\u00e7aise',\n                  'Terres australes et antarctiques fran\u00e7aises',\n                  'Gabon',\n                  'Gambie',\n                  'G\u00e9orgie',\n                  'Allemagne',\n                  'Ghana',\n                  'Gibraltar',\n                  'Gr\u00e8ce',\n                  'Groenland',\n                  'Grenade',\n                  'Guadeloupe',\n                  'Guatemala',\n                  'Guernsey',\n                  'Guin\u00e9e',\n                  'Guyana',\n                  'Ha\u00efti',\n                  'Honduras',\n                  'Hong Kong',\n                  'Hongrie',\n                  'Islande',\n                  'Inde',\n                  'Indon\u00e9sie',\n                  'Iran',\n                  'Irak',\n                  'Irlande',\n                  '\u00cele de Man',\n                  'Isra\u00ebl',\n                  'Italie',\n                  'Jama\u00efque',\n                  'Japon',\n                  'Jersey',\n                  'Jordanie',\n                  'Kazakhstan',\n                  'Kenya',\n                  'Kiribati',\n                  'Cor\u00e9e du Sud',\n                  'Kosovo',\n                  'Kurdistan',\n                  'Kowe\u00eft',\n                  'Kirghizistan',\n                  'Laos',\n                  'Lettonie',\n                  'Liban',\n                  'Liberia',\n                  'Liechtenstein',\n                  'Lituanie',\n                  'Luxembourg',\n                  'Macao',\n                  'Madagascar',\n                  'Malawi',\n                  'Malaisie',\n                  'Maldives',\n                  'Mali',\n                  'Malte',\n                  'Martinique',\n                  'Mauritanie',\n                  '\u00cele Maurice',\n                  'Mayotte',\n                  'Mexique',\n                  'Moldavie',\n                  'Monaco',\n                  'Mongolie',\n                  'Mont\u00e9n\u00e9gro',\n                  'Montserrat',\n                  'Maroc',\n                  'Mozambique',\n                  'Myanmar (Birmanie)',\n                  'Namibie',\n                  'Nauru',\n                  'N\u00e9pal',\n                  'Pays-Bas',\n                  'Nouvelle-Cal\u00e9donie',\n                  'Nouvelle-Z\u00e9lande',\n                  'Nicaragua',\n                  'Nigeria',\n                  'Norv\u00e8ge',\n                  'Oman',\n                  'Autre',\n                  'Pakistan',\n                  'Panama',\n                  'Papouasie-Nouvelle-Guin\u00e9e',\n                  'Paraguay',\n                  'P\u00e9rou',\n                  'Philippines',\n                  'Pologne',\n                  'Portugal',\n                  'Qatar',\n                  'R\u00e9union',\n                  'Roumanie',\n                  'Russie',\n                  'Samoa',\n                  'Saint-Marin',\n                  'Saint-Vincent-et-les-Grenadines',\n                  'Arabie saoudite',\n                  'S\u00e9n\u00e9gal',\n                  'Serbie',\n                  'Seychelles',\n                  'Sierra Leone',\n                  'Singapour',\n                  'Slovaquie',\n                  'Slov\u00e9nie',\n                  'Somalie',\n                  'Afrique du Sud',\n                  'G\u00e9orgie du Sud-et-les \u00eeles Sandwich du Sud',\n                  'Espagne',\n                  'Sri Lanka',\n                  'Soudan',\n                  'Swaziland',\n                  'Su\u00e8de',\n                  'Suisse',\n                  'Syrie',\n                  'Ta\u00efwan',\n                  'Tanzanie',\n                  'Tha\u00eflande',\n                  'Trinit\u00e9-et-Tobago',\n                  'Tunisie',\n                  'Turquie',\n                  'Ouganda',\n                  'Ukraine',\n                  '\u00c9mirats Arabes Unis',\n                  'Royaume-Uni',\n                  '\u00c9tats-Unis',\n                  'Uruguay',\n                  'Ouzb\u00e9kistan',\n                  'Venezuela',\n                  'Vietnam',\n                  'Y\u00e9men',\n                  'Zimbabwe',\n                ],\n                'Webform_Notes__c': 'Parlez-nous davantage de votre demande...',\n                'How_did_you_hear_about_us__c': 'Comment avez-vous entendu parler de nous?',\n                'Industry': [\n                  \"Secteur d'activit\u00e9 *\",\n                  'Spiritueux & Boissons alcoolis\u00e9es',\n                  'Mode & V\u00eatements',\n                  'Automobile',\n                  'Grande consommation (CPG)',\n                  'Biens durables',\n                  'Education',\n                  'Finance et Assurances',\n                  'Jeux vid\u00e9os & jeux d\u2019argent',\n                  'Gouvernement',\n                  'Sant\u00e9',\n                  'Production industrielle',\n                  'Etudes de march\u00e9',\n                  'M\u00e9dias & Loisirs',\n                  'ONG',\n                  'Restaurants',\n                  'Distribution',\n                  'Services (Consulting ou Business)',\n                  'Technologies (Software & Hardware)',\n                  'T\u00e9l\u00e9communications & Fournisseurs d\u2019\u00e9nergies',\n                  'Tabac',\n                  'Transports & Logistique',\n                  'Voyage & H\u00f4tellerie',\n                  'Bien-\u00eatre & Fitness',\n                  'Autre',\n                ],\n                'RequestaDemo': \"R\u00e9servez une demo\",\n                'mktoCaptchaDisclaimer': \"Ce site est prot\\u00e9g\\u00e9 par reCAPTCHA et la <a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\" target=\\\"_blank\\\">Politique de confidentialit\\u00e9<\\\/a> et les <a href=\\\"https:\\\/\\\/policies.google.com\\\/terms\\\" target=\\\"_blank\\\">Conditions d'utilisation<\\\/a> de Google s'appliquent.\",\n              },\n              'it': {\n                'FirstName': 'Nome *',\n                'LastName': 'Cognome *',\n                'Email': 'Email *',\n                'Phone': 'Telefono *',\n                'Company': 'Azienda *',\n                'Country': 'Paese *',\n                'Button': 'Invia',\n                'Title': 'Titolo Professionale *',\n                'InfluencerCopy': 'Se sei interessato a diventare un fornitore, clicca <a href=\"https:\/\/www.tolunacorporate.com\/it\/becomeasupplier\/\" target=\"_blank\" rel=\"noopener noreferrer\">questo link<\/a>.',\n                'ConsumerPanel': 'Per supporto sul panel Toluna Influencers o per diventare membro, <a href=\"https:\/\/www.toluna.com\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\">clicca qui<\/a>.',\n                'PrivacyPolicy': \"<p>Cliccando su \\\"Invia\\\" accetta la nostra<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Politica sulla Privacy<\\\/a><\\\/strong><\\\/span><span> <\\\/span>e la<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Politica sui Cookie.<\\\/a><\\\/strong><\\\/span><\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  'Quando ha intenzione di completare il sondaggio?',\n                  'Immediatamente',\n                  'Entro 1 o 2 mesi',\n                  'Entro 3-6 mesi',\n                  'Non lo so'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"Come possiamo aiutarti?\",\n                  'Demo Toluna Start',\n                  \"Supporto Toluna Start\",\n                  \"Soluzioni e prezzi\",\n                  'Nuovo progetto di ricerca',\n                  'PR e Marketing',\n                  'Diventare un fornitore'\n                ],\n                'Country': [\n                  'Paese *',\n                  'Afghanistan',\n                  'Isole Aland',\n                  'Albania',\n                  'Algeria',\n                  'Andorra',\n                  'Angola',\n                  'Anguilla',\n                  'Antigua e Barbuda',\n                  'Argentina',\n                  'Armenia',\n                  'Australia',\n                  'Austria',\n                  'Azerbaigian',\n                  'Bahamas',\n                  'Bahrein',\n                  'Bangladesh',\n                  'Barbados',\n                  'Bielorussia',\n                  'Belgio',\n                  'Belize',\n                  'Benin',\n                  'Bermuda',\n                  'Bhutan',\n                  'Bolivia',\n                  'Bosnia ed Erzegovina',\n                  'Botswana',\n                  'Brasile',\n                  'Territorio britannico dell\\'Oceano Indiano ',\n                  'Bulgaria',\n                  'Burkina Faso',\n                  'Burundi',\n                  'Cambogia',\n                  'Camerun',\n                  'Canada',\n                  'Capo Verde',\n                  'Isole Cayman',\n                  'Repubblica Centrafricana',\n                  'Ciad',\n                  'Cile',\n                  'Cina',\n                  'Colombia',\n                  'Comore',\n                  'Congo',\n                  'Costa Rica',\n                  'Croazia',\n                  'Cuba',\n                  'Cura\u00e7ao',\n                  'Cipro',\n                  'Repubblica Ceca',\n                  'Danimarca',\n                  'Gibuti',\n                  'Repubblica Dominicana',\n                  'Ecuador',\n                  'Egitto',\n                  'El Salvador',\n                  'Guinea Equatoriale',\n                  'Eritrea',\n                  'Estonia',\n                  'Etiopia',\n                  'Isole Faroe',\n                  'Figi',\n                  'Finlandia',\n                  'Francia',\n                  'Guyana Francese',\n                  'Polinesia Francese',\n                  'Terre Australi Francesi',\n                  'Gabon',\n                  'Gambia',\n                  'Georgia',\n                  'Germania',\n                  'Ghana',\n                  'Gibilterra',\n                  'Grecia',\n                  'Groenlandia',\n                  'Grenada',\n                  'Guadalupa',\n                  'Guatemala',\n                  'Guernsey',\n                  'Guinea',\n                  'Guyana',\n                  'Haiti',\n                  'Honduras',\n                  'Hong Kong',\n                  'Ungheria',\n                  'Islanda',\n                  'India',\n                  'Indonesia',\n                  'Iran',\n                  'Iraq',\n                  'Irlanda',\n                  'Isola di Man',\n                  'Israele',\n                  'Italia',\n                  'Giamaica',\n                  'Giappone',\n                  'Jersey',\n                  'Giordania',\n                  'Kazakistan',\n                  'Kenya',\n                  'Kiribati',\n                  'Corea del Sud',\n                  'Kosovo',\n                  'Kurdistan',\n                  'Kuwait',\n                  'Kirghizistan',\n                  'Laos',\n                  'Lettonia',\n                  'Libano',\n                  'Liberia',\n                  'Liechtenstein',\n                  'Lituania',\n                  'Lussemburgo',\n                  'Macao',\n                  'Madagascar',\n                  'Malawi',\n                  'Malesia',\n                  'Maldive',\n                  'Mali',\n                  'Malta',\n                  'Martinica',\n                  'Mauritania',\n                  'Mauritius',\n                  'Mayotte',\n                  'Messico',\n                  'Moldavia',\n                  'Monaco',\n                  'Mongolia',\n                  'Montenegro',\n                  'Montserrat',\n                  'Marocco',\n                  'Mozambico',\n                  'Birmania',\n                  'Namibia',\n                  'Nauru',\n                  'Nepal',\n                  'Paesi Bassi',\n                  'Nuova Caledonia',\n                  'Nuova Zelanda',\n                  'Nicaragua',\n                  'Nigeria',\n                  'Norvegia',\n                  'Oman',\n                  'Altro',\n                  'Pakistan',\n                  'Panama',\n                  'Papua Nuova Guinea',\n                  'Paraguay',\n                  'Per\u00f9',\n                  'Filippine',\n                  'Polonia',\n                  'Portogallo',\n                  'Qatar',\n                  'Riunione',\n                  'Romania',\n                  'Russia',\n                  'Samoa',\n                  'San Marino',\n                  'Sao Tom\u00e9 e Principe',\n                  'Arabia Saudita',\n                  'Senegal',\n                  'Serbia',\n                  'Seychelles',\n                  'Sierra Leone',\n                  'Singapore',\n                  'Slovacchia',\n                  'Slovenia',\n                  'Isole Salomone',\n                  'Sudafrica',\n                  'Georgia del Sud e Isole Sandwich Meridionali',\n                  'Spagna',\n                  'Sri Lanka',\n                  'Sudan',\n                  'Swaziland',\n                  'Svezia',\n                  'Svizzera',\n                  'Siria',\n                  'Taiwan',\n                  'Tanzania',\n                  'Tailandia',\n                  'Trinidad e Tobago',\n                  'Tunisia',\n                  'Turchia',\n                  'Uganda',\n                  'Ucraina',\n                  'Emirati Arabi Uniti',\n                  'Regno Unito',\n                  'Stati Uniti',\n                  'Uruguay',\n                  'Uzbekistan',\n                  'Venezuela',\n                  'Vietnam',\n                  'Yemen',\n                  'Zimbabwe',\n                ],\n                'Webform_Notes__c': 'Raccontaci di pi\u00f9 sulla tua richiesta...',\n                'How_did_you_hear_about_us__c': 'Come ci hai conosciuto?',\n                'Industry': [\n                  'Settore *',\n                  'Beverage Alcolici',\n                  'Fashion & Apparel',\n                  'Automotive',\n                  'Beni di Largo Consumo (CPG)',\n                  'Beni Durevoli',\n                  'Istruzione',\n                  'Servizi Finanziari',\n                  'Gambling & Gaming',\n                  'Pubblica Amministrazione',\n                  'Healthcare & Pharma',\n                  'Industria Manifatturiera',\n                  'Ricerche di Mercato',\n                  'Media & Intrattenimento',\n                  'Settore Non-Profit',\n                  'Ristorazione',\n                  'Retail & GDO',\n                  'Consulenza Aziendale',\n                  'Tecnologia (Software & Hardware)',\n                  'Telecomunicazioni & Utilities',\n                  'Tabacco',\n                  'Trasporti & Logistica',\n                  'Travel & Hospitality',\n                  'Wellness & Fitness',\n                  'Altro',\n                ],\n                'RequestaDemo': \"Prenota un incontro\",\n                'mktoCaptchaDisclaimer': \"Questo sito \\u00e8 protetto da reCAPTCHA e si applicano la <a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\" target=\\\"_blank\\\">Privacy Policy<\\\/a> e i <a href=\\\"https:\\\/\\\/policies.google.com\\\/terms\\\" target=\\\"_blank\\\">Termini di Servizio<\\\/a> di Google.\",\n              },\n              'de': {\n                'FirstName': 'Vorname *',\n                'LastName': 'Nachname *',\n                'Email': 'Email *',\n                'Phone': 'Telefon *',\n                'Company': 'Firma *',\n                'Country': 'Land *',\n                'Button': 'Senden',\n                'Title': 'Berufsbezeichnung *',\n                'InfluencerCopy': 'Wenn Sie daran interessiert sind, Lieferant zu werden, folgen Sie bitte <a href=\"https:\/\/tolunacorporate.com\/de\/becomeasupplier\/\" target=\"_blank\" rel=\"noopener noreferrer\">diesem Link<\/a>.',\n                'ConsumerPanel': 'Haben Sie Fragen zum Toluna Influencers Panel oder m\u00f6chten Sie Mitglied werden? Dann kontaktieren Sie Toluna Influencers <a href=\"https:\/\/www.toluna.com\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\">hier<\/a>.',\n                'PrivacyPolicy': \"<p>Mit dem Klick auf \\\"Senden\\\" best\\u00e4tigen Sie, dass Sie unsere <span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Datenschutz<\\\/a><\\\/strong><\\\/span> und <span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Cookie-Richtlinien<\\\/a><\\\/strong> gelesen und verstanden haben und mit ihr einverstanden sind.<\\\/span><\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  'Wann m\u00f6chten Sie Ihre Umfrage abschlie\u00dfen?',\n                  'Unmittelbar',\n                  '1-2 Monate',\n                  '3-6 Monate',\n                  'Nicht sicher'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"Sie kontaktieren uns bez\u00fcglich:\",\n                  'Toluna Start Plattform-Demo',\n                  \"Toluna Start Support\",\n                  \"Toluna L\u00f6sungen und Preise\",\n                  'Neues Forschungsprojekt',\n                  'PR & Marketing',\n                  'Lieferant werden'\n                ],\n                'Country': [\n                  'Land *',\n                  'Afghanistan',\n                  '\u00c5land-Inseln',\n                  'Albanien',\n                  'Algerien',\n                  'Andorra',\n                  'Angola',\n                  'Anguilla',\n                  'Antigua und Barbuda',\n                  'Argentinien',\n                  'Armenien',\n                  'Australien',\n                  '\u00d6sterreich',\n                  'Aserbaidschan',\n                  'Bahamas',\n                  'Bahrain',\n                  'Bangladesch',\n                  'Barbados',\n                  'Wei\u00dfrussland',\n                  'Belgien',\n                  'Belize',\n                  'Benin',\n                  'Bermuda',\n                  'Bhutan',\n                  'Bolivien',\n                  'Bosnien und Herzegowina',\n                  'Botsuana',\n                  'Brasilien',\n                  'Britisches Territorium im Indischen Ozean',\n                  'Bulgarien',\n                  'Burkina Faso',\n                  'Burundi',\n                  'Kambodscha',\n                  'Kamerun',\n                  'Kanada',\n                  'Kap Verde',\n                  'Kaimaninseln',\n                  'Zentralafrikanische Republik',\n                  'Tschad',\n                  'Chile',\n                  'China',\n                  'Kolumbien',\n                  'Komoren',\n                  'Kongo',\n                  'Costa Rica',\n                  'Kroatien',\n                  'Kuba',\n                  'Cura\u00e7ao',\n                  'Zypern',\n                  'Tschechische Republik',\n                  'D\u00e4nemark',\n                  'Dschibuti',\n                  'Dominikanische Republik',\n                  'Ecuador',\n                  '\u00c4gypten',\n                  'El Salvador',\n                  '\u00c4quatorialguinea',\n                  'Eritrea',\n                  'Estland',\n                  '\u00c4thiopien',\n                  'F\u00e4r\u00f6er',\n                  'Fidschi',\n                  'Finnland',\n                  'Frankreich',\n                  'Franz\u00f6sisch-Guayana',\n                  'Franz\u00f6sisch-Polynesien',\n                  'Franz\u00f6sische S\u00fcdgebiete',\n                  'Gabun',\n                  'Gambia',\n                  'Georgien',\n                  'Deutschland',\n                  'Ghana',\n                  'Gibraltar',\n                  'Griechenland',\n                  'Gr\u00f6nland',\n                  'Grenada',\n                  'Guadeloupe',\n                  'Guatemala',\n                  'Guernsey',\n                  'Guinea',\n                  'Guyana',\n                  'Haiti',\n                  'Honduras',\n                  'Hong Kong',\n                  'Ungarn',\n                  'Island',\n                  'Indien',\n                  'Indonesien',\n                  'Iran',\n                  'Irak',\n                  'Irland',\n                  'Isle of Man',\n                  'Israel',\n                  'Italien',\n                  'Jamaika',\n                  'Japan',\n                  'Jersey',\n                  'Jordanien',\n                  'Kasachstan',\n                  'Kenia',\n                  'Kiribati',\n                  'S\u00fcdkorea',\n                  'Kosovo',\n                  'Kurdistan',\n                  'Kuwait',\n                  'Kirgisistan',\n                  'Laos',\n                  'Lettland',\n                  'Libanon',\n                  'Liberia',\n                  'Liechtenstein',\n                  'Litauen',\n                  'Luxemburg',\n                  'Macau',\n                  'Madagaskar',\n                  'Malawi',\n                  'Malaysia',\n                  'Malediven',\n                  'Mali',\n                  'Malta',\n                  'Martinique',\n                  'Mauretanien',\n                  'Mauritius',\n                  'Mayotte',\n                  'Mexiko',\n                  'Moldawien',\n                  'Monaco',\n                  'Mongolei',\n                  'Montenegro',\n                  'Montserrat',\n                  'Marokko',\n                  'Mosambik',\n                  'Myanmar',\n                  'Namibia',\n                  'Nauru',\n                  'Nepal',\n                  'Niederlande',\n                  'Neukaledonien',\n                  'Neuseeland',\n                  'Nicaragua',\n                  'Nigeria',\n                  'Norwegen',\n                  'Oman',\n                  'Andere',\n                  'Pakistan',\n                  'Panama',\n                  'Papua-Neuguinea',\n                  'Paraguay',\n                  'Peru',\n                  'Philippinen',\n                  'Polen',\n                  'Portugal',\n                  'Katar',\n                  'R\u00e9union',\n                  'Rum\u00e4nien',\n                  'Russland',\n                  'Samoa',\n                  'San Marino',\n                  'S\u00e3o Tom\u00e9 und Pr\u00edncipe',\n                  'Saudi-Arabien',\n                  'Senegal',\n                  'Serbien',\n                  'Seychellen',\n                  'Sierra Leone',\n                  'Singapur',\n                  'Slowakei',\n                  'Slowenien',\n                  'Salomonen',\n                  'S\u00fcdafrika',\n                  'S\u00fcdgeorgien und die S\u00fcdlichen Sandwichinseln',\n                  'Spanien',\n                  'Sri Lanka',\n                  'Sudan',\n                  'Swasiland',\n                  'Schweden',\n                  'Schweiz',\n                  'Syrien',\n                  'Taiwan',\n                  'Tansania',\n                  'Thailand',\n                  'Trinidad und Tobago',\n                  'Tunesien',\n                  'T\u00fcrkei',\n                  'Uganda',\n                  'Ukraine',\n                  'Vereinigte Arabische Emirate',\n                  'Vereinigtes K\u00f6nigreich',\n                  'Vereinigte Staaten',\n                  'Uruguay',\n                  'Usbekistan',\n                  'Venezuela',\n                  'Vietnam',\n                  'Jemen',\n                  'Simbabwe',\n                ],\n                'Webform_Notes__c': 'Geben Sie uns mehr Informationen zu Ihrer Anfrage...',\n                'How_did_you_hear_about_us__c': 'Wie haben Sie von uns erfahren?',\n                'Industry': [\n                  'Branche *',\n                  'Alkoholische Getr\u00e4nke',\n                  'Bekleidung',\n                  'Automobilindustrie',\n                  'Verpackte Konsumg\u00fcter (CPG)',\n                  'Langlebige G\u00fcter',\n                  'Bildung',\n                  'Finanzdienstleistungen',\n                  'Gl\u00fccksspiel & Gaming',\n                  'Regierung',\n                  'Gesundheitswesen',\n                  'Fertigung',\n                  'Marktforschung',\n                  'Medien und Unterhaltung',\n                  'Gemeinn\u00fctzige Organisationen',\n                  'Gastst\u00e4tten',\n                  'Einzelhandel',\n                  'Dienstleistungen (Beratung oder Handel)',\n                  'Technologie (Software und Hardware)',\n                  'Telekommunikation und Versorgungsunternehmen',\n                  'Tabakwaren',\n                  'Transport und Logistik',\n                  'Reisen und Gastgewerbe',\n                  'Wellness und Fitness',\n                  'Andere',\n                ],\n                'RequestaDemo': \"Demo anfordern\",\n                'mktoCaptchaDisclaimer': \"Diese Website wird durch reCAPTCHA gesch\\u00fctzt und es gelten die <a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\" target=\\\"_blank\\\">Datenschutzerkl\\u00e4rung<\\\/a> und <a href=\\\"https:\\\/\\\/policies.google.com\\\/terms\\\" target=\\\"_blank\\\">Nutzungsbedingungen<\\\/a> von Google.\",\n              },\n              'es': {\n                'FirstName': 'Nombre *',\n                'LastName': 'Apellido *',\n                'Email': 'Email *',\n                'Phone': 'N\u00famero de tel\u00e9fono *',\n                'Company': 'Empresa *',\n                'Country': 'Pa\u00eds *',\n                'Button': 'Enviar',\n                'Title': 'Cargo *',\n                'InfluencerCopy': 'Si est\u00e1 interesado en convertirse en proveedor, siga <a href=\"https:\/\/tolunacorporate.com\/es\/becomeasupplier\/\" target=\"_blank\" rel=\"noopener noreferrer\">este enlace<\/a>.',\n                'ConsumerPanel': 'Si tienes preguntas sobre el panel de consumidores de Toluna, o quieres hacerte miembro, contacta a Toluna Influencers <a href=\"https:\/\/www.toluna.com\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\">aqu\u00ed<\/a>.',\n                'PrivacyPolicy': \"<p>Haciendo clic en \\\"Enviar\\\" est\\u00e1 aceptando nuestra<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Pol\\u00edtica de Privacidad<\\\/a><\\\/strong><\\\/span><span> <\\\/span>y<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Pol\\u00edtica sobre Cookies.<\\\/a><\\\/strong><\\\/span><\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  '\u00bfCu\u00e1ndo piensa completar la encuesta?',\n                  'Inmediatamente',\n                  'De 1-2 meses',\n                  'De 3-6 meses',\n                  'No estoy seguro'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"\u00bfC\u00f3mo podemos ayudarte?\",\n                  'Demostraci\u00f3n de Toluna Start',\n                  \"Soporte de Toluna Start\",\n                  \"Soluciones y precios\",\n                  'Nuevo proyecto de investigaci\u00f3n',\n                  'PR y Marketing',\n                  'Proveedorores'\n\n                ],\n                'Country': [\n                  'Pa\u00eds *',\n                  'Afganist\u00e1n',\n                  'Islas Aland',\n                  'Albania',\n                  'Argelia',\n                  'Andorra',\n                  'Angola',\n                  'Anguila',\n                  'Antigua y Barbuda',\n                  'Argentina',\n                  'Armenia',\n                  'Australia',\n                  'Austria',\n                  'Azerbaiy\u00e1n',\n                  'Bahamas',\n                  'Bar\u00e9in',\n                  'Banglad\u00e9s',\n                  'Barbados',\n                  'Bielorrusia',\n                  'B\u00e9lgica',\n                  'Belice',\n                  'Ben\u00edn',\n                  'Bermudas',\n                  'But\u00e1n',\n                  'Bolivia',\n                  'Bosnia y Herzegovina',\n                  'Botsuana',\n                  'Brasil',\n                  'Territorio Brit\u00e1nico del Oc\u00e9ano \u00cdndico',\n                  'Bulgaria',\n                  'Burkina Faso',\n                  'Burundi',\n                  'Camboya',\n                  'Camer\u00fan',\n                  'Canad\u00e1',\n                  'Cabo Verde',\n                  'Islas Caim\u00e1n',\n                  'Rep\u00fablica Centroafricana',\n                  'Chad',\n                  'Chile',\n                  'China',\n                  'Colombia',\n                  'Comoras',\n                  'Congo',\n                  'Costa Rica',\n                  'Croacia',\n                  'Cuba',\n                  'Curazao',\n                  'Chipre',\n                  'Rep\u00fablica Checa',\n                  'Dinamarca',\n                  'Yibuti',\n                  'Rep\u00fablica Dominicana',\n                  'Ecuador',\n                  'Egipto',\n                  'El Salvador',\n                  'Guinea Ecuatorial',\n                  'Eritrea',\n                  'Estonia',\n                  'Etiop\u00eda',\n                  'Islas Feroe',\n                  'Fiyi',\n                  'Finlandia',\n                  'Francia',\n                  'Guayana Francesa',\n                  'Polinesia Francesa',\n                  'Territorios Australes Franceses',\n                  'Gab\u00f3n',\n                  'Gambia',\n                  'Georgia',\n                  'Alemania',\n                  'Ghana',\n                  'Gibraltar',\n                  'Grecia',\n                  'Groenlandia',\n                  'Granada',\n                  'Guadalupe',\n                  'Guatemala',\n                  'Guernsey',\n                  'Guinea',\n                  'Guyana',\n                  'Hait\u00ed',\n                  'Honduras',\n                  'Hong Kong',\n                  'Hungr\u00eda',\n                  'Islandia',\n                  'India',\n                  'Indonesia',\n                  'Ir\u00e1n',\n                  'Irak',\n                  'Irlanda',\n                  'Isla de Man',\n                  'Israel',\n                  'Italia',\n                  'Jamaica',\n                  'Jap\u00f3n',\n                  'Jersey',\n                  'Jordania',\n                  'Kazajist\u00e1n',\n                  'Kenia',\n                  'Kiribati',\n                  'Corea del Sur',\n                  'Kosovo',\n                  'Kurdist\u00e1n',\n                  'Kuwait',\n                  'Kirguist\u00e1n',\n                  'Laos',\n                  'Letonia',\n                  'L\u00edbano',\n                  'Liberia',\n                  'Liechtenstein',\n                  'Lituania',\n                  'Luxemburgo',\n                  'Macao',\n                  'Madagascar',\n                  'Malawi',\n                  'Malasia',\n                  'Maldivas',\n                  'Mal\u00ed',\n                  'Malta',\n                  'Martinica',\n                  'Mauritania',\n                  'Mauricio',\n                  'Mayotte',\n                  'M\u00e9xico',\n                  'Moldavia',\n                  'M\u00f3naco',\n                  'Mongolia',\n                  'Montenegro',\n                  'Montserrat',\n                  'Marruecos',\n                  'Mozambique',\n                  'Myanmar',\n                  'Namibia',\n                  'Nauru',\n                  'Nepal',\n                  'Pa\u00edses Bajos',\n                  'Nueva Caledonia',\n                  'Nueva Zelanda',\n                  'Nicaragua',\n                  'Nigeria',\n                  'Noruega',\n                  'Om\u00e1n',\n                  'Otro',\n                  'Pakist\u00e1n',\n                  'Panam\u00e1',\n                  'Pap\u00faa Nueva Guinea',\n                  'Paraguay',\n                  'Per\u00fa',\n                  'Filipinas',\n                  'Polonia',\n                  'Portugal',\n                  'Catar',\n                  'Reuni\u00f3n',\n                  'Rumania',\n                  'Rusia',\n                  'Samoa',\n                  'San Marino',\n                  'Santo Tom\u00e9 y Pr\u00edncipe',\n                  'Arabia Saudita',\n                  'Senegal',\n                  'Serbia',\n                  'Seychelles',\n                  'Sierra Leona',\n                  'Singapur',\n                  'Eslovaquia',\n                  'Eslovenia',\n                  'Islas Salom\u00f3n',\n                  'Sud\u00e1frica',\n                  'Islas Georgias del Sur y Sandwich del Sur',\n                  'Espa\u00f1a',\n                  'Sri Lanka',\n                  'Sud\u00e1n',\n                  'Suazilandia',\n                  'Suecia',\n                  'Suiza',\n                  'Siria',\n                  'Taiw\u00e1n',\n                  'Tanzania',\n                  'Tailandia',\n                  'Trinidad y Tobago',\n                  'T\u00fanez',\n                  'Turqu\u00eda',\n                  'Uganda',\n                  'Ucrania',\n                  'Emiratos \u00c1rabes Unidos',\n                  'Reino Unido',\n                  'Estados Unidos',\n                  'Uruguay',\n                  'Uzbekist\u00e1n',\n                  'Venezuela',\n                  'Vietnam',\n                  'Yemen',\n                  'Zimbabue',\n                ],\n                'Webform_Notes__c': 'Cu\u00e9ntanos m\u00e1s sobre tu consulta...',\n                'How_did_you_hear_about_us__c': '\u00bfC\u00f3mo nos has conocido?',\n                'Industry': [\n                  'Sector *',\n                  'Bebidas Alcoh\u00f3licas',\n                  'Textil, Confecci\u00f3n y Calzado',\n                  'Automotriz',\n                  'Bienes de Consumo (CPG)',\n                  'Bienes Duraderos',\n                  'Educaci\u00f3n',\n                  'Servicios Financieros',\n                  'Apuestas y Gaming',\n                  'Gobierno',\n                  'Salud',\n                  'Manufactura',\n                  'Investigaci\u00f3n de Mercados',\n                  'Medios y Entretenimiento',\n                  'Organizaciones sin Fines de Lucro',\n                  'Restaurantes',\n                  'Comercio Minorista',\n                  'Servicios (Consultor\u00eda o Negocios)',\n                  'Tecnolog\u00eda (Software y Hardware)',\n                  'Telecomunicaciones y Servicios P\u00fablicos',\n                  'Tabaco',\n                  'Transporte y Log\u00edstica',\n                  'Viajes, turismo y hosteler\u00eda',\n                  'Bienestar y Fitness',\n                  'Otros',\n                ],\n                'RequestaDemo': \"Reserva una demo\",\n                'mktoCaptchaDisclaimer': \"Este sitio est\\u00e1 protegido por reCAPTCHA y se aplican la <a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\" target=\\\"_blank\\\">Pol\\u00edtica de Privacidad<\\\/a> y los <a href=\\\"https:\\\/\\\/policies.google.com\\\/terms\\\" target=\\\"_blank\\\">T\\u00e9rminos de Servicio<\\\/a> de Google.\",\n              },\n              'pt-br': {\n                'FirstName': 'Primeiro Nome *',\n                'LastName': '\u00daltimo Nome *',\n                'Email': 'Email *',\n                'Phone': 'Telefone *',\n                'Company': 'Empresa *',\n                'Country': 'Pa\u00eds *',\n                'Button': 'Enviar',\n                'Title': 'Cargo *',\n                'InfluencerCopy': 'Se voc\u00ea tem interesse em se tornar um fornecedor, siga <a href=\"https:\/\/www.tolunacorporate.com\/pt\/becomeasupplier\/\" target=\"_blank\" rel=\"noopener noreferrer\">este link<\/a>.',\n                'ConsumerPanel': 'Para perguntas sobre o painel de consumidores da Toluna, ou para se tornar membro, entre em contato com a Toluna Influencers <a href=\"https:\/\/www.toluna.com\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\">aqui<\/a>.',\n                'PrivacyPolicy': \"<p>Ao clicar em \\\"Enviar\\\" voc\\u00ea estar\\u00e1 aceitando nossas<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Pol\\u00edticas de Privacidade<\\\/a><\\\/strong><\\\/span><span> <\\\/span>e<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Cookies.<\\\/a><\\\/strong><\\\/span><\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  'Quando voc\u00ea est\u00e1 pretendendo concluir sua pesquisa?',\n                  'Imediatamente',\n                  '1-2 meses',\n                  '3-6 meses',\n                  'N\u00e3o sei'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"Como podemos te ajudar?\",\n                  'Demonstra\u00e7\u00e3o do Toluna Start',\n                  \"Suporte do Toluna Start\",\n                  \"Solu\u00e7\u00f5es e pre\u00e7os\",\n                  'Novo projeto de pesquisa',\n                  'PR e Marketing',\n                  'Fornecedores'\n\n                ],\n                'Country': [\n                  'Pa\u00eds *',\n                  'Afeganist\u00e3o',\n                  'Ilhas Aland',\n                  'Alb\u00e2nia',\n                  'Arg\u00e9lia',\n                  'Andorra',\n                  'Angola',\n                  'Anguila',\n                  'Ant\u00edgua e Barbuda',\n                  'Argentina',\n                  'Arm\u00eania',\n                  'Austr\u00e1lia',\n                  '\u00c1ustria',\n                  'Azerbaij\u00e3o',\n                  'Bahamas',\n                  'Bahrein',\n                  'Bangladesh',\n                  'Barbados',\n                  'Bielorr\u00fassia',\n                  'B\u00e9lgica',\n                  'Belize',\n                  'Benin',\n                  'Bermudas',\n                  'But\u00e3o',\n                  'Bol\u00edvia',\n                  'B\u00f3snia e Herzegovina',\n                  'Botsuana',\n                  'Brasil',\n                  'Territ\u00f3rio Brit\u00e2nico do Oceano \u00cdndico',\n                  'Bulg\u00e1ria',\n                  'Burkina Faso',\n                  'Burundi',\n                  'Camboja',\n                  'Camar\u00f5es',\n                  'Canad\u00e1',\n                  'Cabo Verde',\n                  'Ilhas Cayman',\n                  'Rep\u00fablica Centro-Africana',\n                  'Chade',\n                  'Chile',\n                  'China',\n                  'Col\u00f4mbia',\n                  'Comores',\n                  'Congo',\n                  'Costa Rica',\n                  'Cro\u00e1cia',\n                  'Cuba',\n                  'Cura\u00e7ao',\n                  'Chipre',\n                  'Rep\u00fablica Tcheca',\n                  'Dinamarca',\n                  'Djibuti',\n                  'Rep\u00fablica Dominicana',\n                  'Equador',\n                  'Egito',\n                  'El Salvador',\n                  'Guin\u00e9 Equatorial',\n                  'Eritreia',\n                  'Est\u00f4nia',\n                  'Eti\u00f3pia',\n                  'Ilhas Faro\u00e9',\n                  'Fiji',\n                  'Finl\u00e2ndia',\n                  'Fran\u00e7a',\n                  'Guiana Francesa',\n                  'Polin\u00e9sia Francesa',\n                  'Territ\u00f3rios Franceses do Sul',\n                  'Gab\u00e3o',\n                  'G\u00e2mbia',\n                  'Ge\u00f3rgia',\n                  'Alemanha',\n                  'Gana',\n                  'Gibraltar',\n                  'Gr\u00e9cia',\n                  'Groenl\u00e2ndia',\n                  'Granada',\n                  'Guadalupe',\n                  'Guatemala',\n                  'Guernsey',\n                  'Guin\u00e9',\n                  'Guiana',\n                  'Haiti',\n                  'Honduras',\n                  'Hong Kong',\n                  'Hungria',\n                  'Isl\u00e2ndia',\n                  '\u00cdndia',\n                  'Indon\u00e9sia',\n                  'Ir\u00e3',\n                  'Iraque',\n                  'Irlanda',\n                  'Ilha de Man',\n                  'Israel',\n                  'It\u00e1lia',\n                  'Jamaica',\n                  'Jap\u00e3o',\n                  'Jersey',\n                  'Jord\u00e2nia',\n                  'Cazaquist\u00e3o',\n                  'Qu\u00eania',\n                  'Kiribati',\n                  'Coreia do Sul',\n                  'Kosovo',\n                  'Curdist\u00e3o',\n                  'Kuwait',\n                  'Quirguist\u00e3o',\n                  'Laos',\n                  'Let\u00f4nia',\n                  'L\u00edbano',\n                  'Lib\u00e9ria',\n                  'Liechtenstein',\n                  'Litu\u00e2nia',\n                  'Luxemburgo',\n                  'Macau',\n                  'Madagascar',\n                  'Malawi',\n                  'Mal\u00e1sia',\n                  'Maldivas',\n                  'Mali',\n                  'Malta',\n                  'Martinica',\n                  'Maurit\u00e2nia',\n                  'Maur\u00edcia',\n                  'Mayotte',\n                  'M\u00e9xico',\n                  'Mold\u00e1via',\n                  'M\u00f4naco',\n                  'Mong\u00f3lia',\n                  'Montenegro',\n                  'Montserrat',\n                  'Marrocos',\n                  'Mo\u00e7ambique',\n                  'Mianmar',\n                  'Nam\u00edbia',\n                  'Nauru',\n                  'Nepal',\n                  'Pa\u00edses Baixos',\n                  'Nova Caled\u00f4nia',\n                  'Nova Zel\u00e2ndia',\n                  'Nicar\u00e1gua',\n                  'Nig\u00e9ria',\n                  'Noruega',\n                  'Om\u00e3',\n                  'Outro',\n                  'Paquist\u00e3o',\n                  'Panam\u00e1',\n                  'Papua Nova Guin\u00e9',\n                  'Paraguai',\n                  'Peru',\n                  'Filipinas',\n                  'Pol\u00f4nia',\n                  'Portugal',\n                  'Catar',\n                  'Reuni\u00e3o',\n                  'Rom\u00eania',\n                  'R\u00fassia',\n                  'Samoa',\n                  'San Marino',\n                  'S\u00e3o Tom\u00e9 e Pr\u00edncipe',\n                  'Ar\u00e1bia Saudita',\n                  'Senegal',\n                  'S\u00e9rvia',\n                  'Seychelles',\n                  'Serra Leoa',\n                  'Singapura',\n                  'Eslov\u00e1quia',\n                  'Eslov\u00eania',\n                  'Ilhas Salom\u00e3o',\n                  '\u00c1frica do Sul',\n                  'Ge\u00f3rgia do Sul e Ilhas Sandwich do Sul',\n                  'Espanha',\n                  'Sri Lanka',\n                  'Sud\u00e3o',\n                  'Suazil\u00e2ndia',\n                  'Su\u00e9cia',\n                  'Su\u00ed\u00e7a',\n                  'S\u00edria',\n                  'Taiwan',\n                  'Tanz\u00e2nia',\n                  'Tail\u00e2ndia',\n                  'Trinidad e Tobago',\n                  'Tun\u00edsia',\n                  'Turquia',\n                  'Uganda',\n                  'Ucr\u00e2nia',\n                  'Emirados \u00c1rabes Unidos',\n                  'Reino Unido',\n                  'Estados Unidos',\n                  'Uruguai',\n                  'Uzbequist\u00e3o',\n                  'Venezuela',\n                  'Vietn\u00e3',\n                  'I\u00e9men',\n                  'Zimb\u00e1bue',\n                ],\n                'Webform_Notes__c': 'Conte-nos mais sobre sua solicita\u00e7\u00e3o...',\n                'How_did_you_hear_about_us__c': 'Como conheceu nossa empresa?',\n                'Industry': [\n                  'Ind\u00fastria *',\n                  'Bebidas Alco\u00f3licas',\n                  'T\u00eaxtil, Confec\u00e7\u00e3o e Cal\u00e7ados',\n                  'Automotivo',\n                  'Bens de Consumo (CPG)',\n                  'Bens Dur\u00e1veis',\n                  'Educa\u00e7\u00e3o',\n                  'Servi\u00e7os Financeiros',\n                  'Apostas e Gaming',\n                  'Governo',\n                  'Sa\u00fade',\n                  'Manufatura',\n                  'Pesquisa de Mercado',\n                  'M\u00eddia e Entretenimento',\n                  'Organiza\u00e7\u00f5es sem Fins Lucrativos',\n                  'Restaurantes',\n                  'Varejo',\n                  'Servi\u00e7os (Consultoria ou Neg\u00f3cios)',\n                  'Tecnologia (Software & Hardware)',\n                  'Telecomunica\u00e7\u00f5es e Servi\u00e7os P\u00fablicos',\n                  'Tabaco',\n                  'Transporte e Log\u00edstica',\n                  'Viagens, Turismo y Hotelaria',\n                  'Bem-Estar e Fitness',\n                  'Outros',\n                ],\n                'RequestaDemo': \"Solicite uma demo\",\n                'mktoCaptchaDisclaimer': \"<p>Este site \\u00e9 protegido pelo reCAPTCHA e aplicam-se a <a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\" target=\\\"_blank\\\">Pol\\u00edtica de Privacidade<\\\/a> e os <a href=\\\"https:\\\/\\\/policies.google.com\\\/terms\\\" target=\\\"_blank\\\">Termos de Servi\\u00e7o<\\\/a> do Google.<\\\/p>\",\n              },\n              'ja': {\n                'FirstName': '\u540d *',\n                'LastName': '\u59d3 *',\n                'Email': '\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9 *',\n                'Phone': '\u96fb\u8a71\u756a\u53f7 *',\n                'Company': '\u4f1a\u793e\u540d *',\n                'Country': '\u56fd *',\n                'Button': '\u304a\u554f\u3044\u5408\u308f\u305b',\n                'Title': '\u5f79\u8077 *',\n                'InfluencerCopy': '\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3068\u3057\u3066\u306e\u63d0\u643a\u306b\u3054\u8208\u5473\u304c\u3042\u308b\u5834\u5408\u306f\u3001<a href=\"https:\/\/www.tolunacorporate.com\/jp\/becomeasupplier\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u3061\u3089\u306e\u30ea\u30f3\u30af<\/a> \u3092\u3054\u5229\u7528\u304f\u3060\u3055\u3044\u3002',\n                'ConsumerPanel': 'Toluna\u6d88\u8cbb\u8005\u30d1\u30cd\u30eb\u306b\u95a2\u3059\u308b\u304a\u554f\u3044\u5408\u308f\u305b\u3001\u307e\u305f\u306f\u30e1\u30f3\u30d0\u30fc\u767b\u9332\u3092\u3054\u5e0c\u671b\u306e\u65b9\u306f\u3001<a href=\"https:\/\/www.toluna.com\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u3061\u3089\u306e\u30ea\u30f3\u30af<\/a>\u3092\u3054\u5229\u7528\u304f\u3060\u3055\u3044\u3002',\n                'PrivacyPolicy': \"<p>[\\u304a\\u554f\\u3044\\u5408\\u308f\\u305b] \\u3092\\u30af\\u30ea\\u30c3\\u30af\\u3059\\u308b\\u3068\\u3001<span>&nbsp;<\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Privacy Policy<\\\/a><\\\/strong><\\\/span><span>&nbsp;<\\\/span>\\u3001\\u3068<span>&nbsp;<\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Cookie Policy<\\\/a><\\\/strong><\\\/span>\\u306b\\u540c\\u610f\\u3057\\u305f\\u3053\\u3068\\u306b\\u306a\\u308a\\u307e\\u3059\\u3002<\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  '\u304a\u9078\u3073\u304f\u3060\u3055\u3044...',\n                  '\u3059\u3050\u306b',\n                  '1-2\u30f6\u6708\u4ee5\u5185',\n                  '3-6\u30f6\u6708\u4ee5\u5185',\n                  '\u307e\u3060\u308f\u304b\u3089\u306a\u3044'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"\u304a\u554f\u3044\u5408\u308f\u305b\u5185\u5bb9:\",\n                  'Toluna Start \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30c7\u30e2\u306b\u3064\u3044\u3066',\n                  \"Toluna Start \u306e\u30b5\u30dd\u30fc\u30c8\u306b\u3064\u3044\u3066\",\n                  \"Toluna \u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304a\u3088\u3073\u6599\u91d1\u306b\u3064\u3044\u3066\",\n                  '\u65b0\u3057\u3044\u8abf\u67fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u3054\u76f8\u8ac7\u306b\u3064\u3044\u3066',\n                  '\u5e83\u5831\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066',\n                  '\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3068\u3057\u3066\u306e\u63d0\u643a\u306b\u3064\u3044\u3066'\n\n                ],\n                'Country': [\n                  '\u56fd *',\n             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'\u30df\u30e3\u30f3\u30de\u30fc',\n                  '\u30ca\u30df\u30d3\u30a2',\n                  '\u30ca\u30a6\u30eb',\n                  '\u30cd\u30d1\u30fc\u30eb',\n                  '\u30aa\u30e9\u30f3\u30c0',\n                  '\u30cb\u30e5\u30fc\u30ab\u30ec\u30c9\u30cb\u30a2',\n                  '\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9',\n                  '\u30cb\u30ab\u30e9\u30b0\u30a2',\n                  '\u30ca\u30a4\u30b8\u30a7\u30ea\u30a2',\n                  '\u30ce\u30eb\u30a6\u30a7\u30fc',\n                  '\u30aa\u30de\u30fc\u30f3',\n                  '\u305d\u306e\u4ed6',\n                  '\u30d1\u30ad\u30b9\u30bf\u30f3',\n                  '\u30d1\u30ca\u30de',\n                  '\u30d1\u30d7\u30a2\u30cb\u30e5\u30fc\u30ae\u30cb\u30a2',\n                  '\u30d1\u30e9\u30b0\u30a2\u30a4',\n                  '\u30da\u30eb\u30fc',\n                  '\u30d5\u30a3\u30ea\u30d4\u30f3',\n                  '\u30dd\u30fc\u30e9\u30f3\u30c9',\n                  '\u30dd\u30eb\u30c8\u30ac\u30eb',\n                  '\u30ab\u30bf\u30fc\u30eb',\n                  '\u30ec\u30e6\u30cb\u30aa\u30f3',\n                  '\u30eb\u30fc\u30de\u30cb\u30a2',\n                  '\u30ed\u30b7\u30a2',\n                  '\u30b5\u30e2\u30a2',\n                  '\u30b5\u30f3\u30de\u30ea\u30ce',\n                  '\u30b5\u30f3\u30c8\u30e1\u30fb\u30d7\u30ea\u30f3\u30b7\u30da',\n                  '\u30b5\u30a6\u30b8\u30a2\u30e9\u30d3\u30a2',\n                  '\u30bb\u30cd\u30ac\u30eb',\n                  '\u30bb\u30eb\u30d3\u30a2',\n                  '\u30bb\u30fc\u30b7\u30a7\u30eb',\n                  '\u30b7\u30a8\u30e9\u30ec\u30aa\u30cd',\n                  '\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb',\n                  '\u30b9\u30ed\u30d0\u30ad\u30a2',\n                  '\u30b9\u30ed\u30d9\u30cb\u30a2',\n                  '\u30bd\u30ed\u30e2\u30f3\u8af8\u5cf6',\n                  '\u5357\u30a2\u30d5\u30ea\u30ab',\n                  '\u30b5\u30a6\u30b9\u30b8\u30e7\u30fc\u30b8\u30a2\u30fb\u30b5\u30a6\u30b9\u30b5\u30f3\u30c9\u30a6\u30a3\u30c3\u30c1\u8af8\u5cf6',\n                  '\u30b9\u30da\u30a4\u30f3',\n                  '\u30b9\u30ea\u30e9\u30f3\u30ab',\n                  '\u30b9\u30fc\u30c0\u30f3',\n                  '\u30b9\u30ef\u30b8\u30e9\u30f3\u30c9',\n                  '\u30b9\u30a6\u30a7\u30fc\u30c7\u30f3',\n                  '\u30b9\u30a4\u30b9',\n                  '\u30b7\u30ea\u30a2',\n                  '\u53f0\u6e7e',\n                  '\u30bf\u30f3\u30b6\u30cb\u30a2',\n                  '\u30bf\u30a4',\n                  '\u30c8\u30ea\u30cb\u30c0\u30fc\u30c9\u30fb\u30c8\u30d0\u30b4',\n                  '\u30c1\u30e5\u30cb\u30b8\u30a2',\n                  '\u30c8\u30eb\u30b3',\n                  '\u30a6\u30ac\u30f3\u30c0',\n                  '\u30a6\u30af\u30e9\u30a4\u30ca',\n                  '\u30a2\u30e9\u30d6\u9996\u9577\u56fd\u9023\u90a6',\n                  '\u30a4\u30ae\u30ea\u30b9',\n                  '\u30a2\u30e1\u30ea\u30ab\u5408\u8846\u56fd',\n                  '\u30a6\u30eb\u30b0\u30a2\u30a4',\n                  '\u30a6\u30ba\u30d9\u30ad\u30b9\u30bf\u30f3',\n                  '\u30d9\u30cd\u30ba\u30a8\u30e9',\n                  '\u30d9\u30c8\u30ca\u30e0',\n                  '\u30a4\u30a8\u30e1\u30f3',\n                  '\u30b8\u30f3\u30d0\u30d6\u30a8',\n                ],\n                'mktoCaptchaDisclaimer': \"\\u3053\\u306e\\u30b5\\u30a4\\u30c8\\u306freCAPTCHA\\u306b\\u3088\\u3063\\u3066\\u4fdd\\u8b77\\u3055\\u308c\\u3066\\u304a\\u308a\\u3001Google\\u306e<a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\" target=\\\"_blank\\\">Privacy Policy<\\\/a>\\u3068<a href=\\\"<a href=\\\"https:\\\/\\\/policies.google.com\\\/terms\\\" target=\\\"_blank\\\">Terms of Service<\\\/a>\\u304c\\u9069\\u7528\\u3055\\u308c\\u307e\\u3059\\u3002\",\n                'Industry': [\n                  '\u304a\u9078\u3073\u304f\u3060\u3055\u3044...',\n                  '\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599',\n                  '\u30a2\u30d1\u30ec\u30eb\u8863\u670d',\n                  '\u81ea\u52d5\u8eca\u7523\u696d',\n                  '\u6d88\u8cbb\u8ca1 (CPG)',\n                  '\u8010\u4e45\u6d88\u8cbb\u8ca1',\n                  '\u6559\u80b2',\n                  '\u91d1\u878d\u30b5\u30fc\u30d3\u30b9',\n                  '\u30ae\u30e3\u30f3\u30d6\u30eb\u3068\u30b2\u30fc\u30e0',\n                  '\u653f\u5e9c',\n                  '\u30d8\u30eb\u30b9\u30b1\u30a2',\n                  '\u88fd\u9020\u696d',\n                  '\u5e02\u5834\u8abf\u67fb',\n                  '\u30e1\u30c7\u30a3\u30a2\u3068\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8',\n                  '\u975e\u55b6\u5229\u56e3\u4f53',\n                  '\u98f2\u98df\u5e97',\n                  '\u5c0f\u58f2\u696d',\n                  'BtoB\u30b5\u30fc\u30d3\u30b9\uff08\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30fb\u30d3\u30b8\u30cd\u30b9\u30b5\u30fc\u30d3\u30b9\uff09',\n                  '\u30c6\u30af\u30ce\u30ed\u30b8\u30fc (\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3068\u30cf\u200b\u200b\u30fc\u30c9\u30a6\u30a7\u30a2)',\n                  '\u96fb\u6c17\u901a\u4fe1\u4e8b\u696d\u304a\u3088\u3073\u516c\u5171\u4e8b\u696d',\n                  '\u30bf\u30d0\u30b3',\n                  '\u904b\u9001\u696d\u304a\u3088\u3073\u7269\u6d41\u696d',\n                  '\u65c5\u884c\u696d\u3068\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3',\n                  '\u30b9\u30dd\u30fc\u30c4\u3001\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u3001\u30a6\u30a7\u30eb\u30cd\u30b9\u30b5\u30fc\u30d3\u30b9\u4e8b\u696d',\n                  '\u4ed6\u306e',\n                ],\n                'RequestaDemo': \"\u30c7\u30e2\u3092\u30ea\u30af\u30a8\u30b9\u30c8\u3059\u308b\",\n                'Webform_Notes__c': \"\u304a\u554f\u3044\u5408\u308f\u305b\u306e\u5185\u5bb9\u306b\u3064\u3044\u3066\u3001\u3082\u3046\u5c11\u3057\u8a73\u3057\u304f\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002\",\n              },\n              'zh-hans': {\n                'FirstName': '\u540d *',\n                'LastName': '\u59d3 *',\n                'Email': '\u516c\u53f8\u90ae\u7bb1 *',\n                'Phone': '\u624b\u673a\u53f7 *',\n                'Company': '\u516c\u53f8\u540d *',\n                'Country': '\u56fd\u5bb6\/\u5730\u533a *',\n                'Button': '\u63d0\u4ea4',\n                'Title': '\u804c\u4f4d\u540d\u79f0 *',\n                'InfluencerCopy': '\u5982\u9700\u54a8\u8be2\u4f9b\u5e94\u5546\u5408\u4f5c\u4e8b\u5b9c\uff0c\u8bf7\u70b9\u51fb<a href=\"https:\/\/tolunacorporate.com\/becomeasupplier\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6b64\u94fe\u63a5<\/a>\u3002',\n                'ConsumerPanel': '\u5982\u9700\u54a8\u8be2 Toluna \u6d88\u8d39\u8005\u6837\u672c\u793e\u533a\u6210\u5458\u76f8\u5173\u95ee\u9898\uff0c\u8bf7<a href=\"https:\/\/www.toluna.com\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\">\u70b9\u51fb\u6b64\u5904<\/a>\u8054\u7cfb Toluna Influencers\u3002',\n                'PrivacyPolicy': \"<p>\\u70b9\\u51fb\\u201c\\u63d0\\u4ea4\\u201d\\u540e\\uff0c\\u5373\\u8868\\u793a\\u60a8\\u5df2\\u9605\\u8bfb\\u5e76\\u540c\\u610f\\u6211\\u4eec\\u7684<span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">\\u300a\\u9690\\u79c1\\u6761\\u6b3e\\u300b<\\\/a><\\\/strong><\\\/span>\\u4e0e<span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">\\u300aCookie\\u6761\\u6b3e\\u300b<\\\/a><\\\/strong><\\\/span>\\u3002<\\\/p>\",\n                'Contact_Form_Inquiry_Type__c': [\n                  '\u8bf7\u9009\u62e9\u60a8\u7684\u9700\u6c42\u4e8b\u9879\uff1a',\n                  'Toluna Start \u6d1e\u5bdf\u5e73\u53f0\u6f14\u793a',\n                  'Toluna Start \u652f\u6301',\n                  'Toluna \u89e3\u51b3\u65b9\u6848\u4e0e\u62a5\u4ef7',\n                  '\u65b0\u8c03\u7814\u9879\u76ee\u54a8\u8be2',\n                  '\u516c\u5173\u4e0e\u5e02\u573a\u5408\u4f5c',\n                  '\u6837\u672c\u4f9b\u5e94\u5546\u5408\u4f5c',\n                ],\n                'Country': [\n                  '\u56fd\u5bb6\/\u5730\u533a *',\n                  '\u963f\u5bcc\u6c57',\n                  '\u5965\u5170\u7fa4\u5c9b',\n                  '\u963f\u5c14\u5df4\u5c3c\u4e9a',\n                  '\u963f\u5c14\u53ca\u5229\u4e9a',\n                  '\u5b89\u9053\u5c14',\n                  '\u5b89\u54e5\u62c9',\n                  '\u5b89\u572d\u62c9',\n                  '\u5b89\u63d0\u74dc\u548c\u5df4\u5e03\u8fbe',\n                  '\u963f\u6839\u5ef7',\n                  '\u4e9a\u7f8e\u5c3c\u4e9a',\n                  '\u6fb3\u5927\u5229\u4e9a',\n                  '\u5965\u5730\u5229',\n                  '\u963f\u585e\u62dc\u7586',\n                  '\u5df4\u54c8\u9a6c',\n                  '\u5df4\u6797',\n                  '\u5b5f\u52a0\u62c9\u56fd',\n                  '\u5df4\u5df4\u591a\u65af',\n                  '\u767d\u4fc4\u7f57\u65af',\n                  '\u6bd4\u5229\u65f6',\n                  '\u4f2f\u5229\u5179',\n                  '\u8d1d\u5b81',\n                  '\u767e\u6155\u5927',\n                  '\u4e0d\u4e39',\n                  '\u73bb\u5229\u7ef4\u4e9a',\n                  '\u6ce2\u65af\u5c3c\u4e9a\u548c\u9ed1\u585e\u54e5\u7ef4\u90a3',\n                  '\u535a\u8328\u74e6\u7eb3',\n                  '\u5df4\u897f',\n                  '\u82f1\u5c5e\u5370\u5ea6\u6d0b\u9886\u5730',\n                  '\u4fdd\u52a0\u5229\u4e9a',\n                  '\u5e03\u57fa\u7eb3\u6cd5\u7d22',\n                  '\u5e03\u9686\u8fea',\n                  '\u67ec\u57d4\u5be8',\n                  '\u5580\u9ea6\u9686',\n                  '\u52a0\u62ff\u5927',\n                  '\u4f5b\u5f97\u89d2',\n                  '\u5f00\u66fc\u7fa4\u5c9b',\n                  '\u4e2d\u975e\u5171\u548c\u56fd',\n                  '\u4e4d\u5f97',\n                  '\u667a\u5229',\n                  '\u4e2d\u56fd',\n                  '\u54e5\u4f26\u6bd4\u4e9a',\n                  '\u79d1\u6469\u7f57',\n                  '\u521a\u679c',\n                  '\u54e5\u65af\u8fbe\u9ece\u52a0',\n                  '\u514b\u7f57\u5730\u4e9a',\n                  '\u53e4\u5df4',\n                  '\u5e93\u62c9\u7d22',\n                  '\u585e\u6d66\u8def\u65af',\n                  '\u6377\u514b',\n                  '\u4e39\u9ea6',\n                  '\u5409\u5e03\u63d0',\n                  '\u591a\u7c73\u5c3c\u52a0\u5171\u548c\u56fd',\n                  '\u5384\u74dc\u591a\u5c14',\n                  '\u57c3\u53ca',\n                  '\u8428\u5c14\u74e6\u591a',\n                  '\u8d64\u9053\u51e0\u5185\u4e9a',\n                  '\u5384\u7acb\u7279\u91cc\u4e9a',\n                  '\u7231\u6c99\u5c3c\u4e9a',\n                  '\u57c3\u585e\u4fc4\u6bd4\u4e9a',\n                  '\u6cd5\u7f57\u7fa4\u5c9b',\n                  '\u6590\u6d4e',\n                  '\u82ac\u5170',\n                  '\u6cd5\u56fd',\n                  '\u6cd5\u5c5e\u572d\u4e9a\u90a3',\n                  '\u6cd5\u5c5e\u6ce2\u5229\u5c3c\u897f\u4e9a',\n                  '\u6cd5\u5c5e\u5357\u90e8\u9886\u5730',\n                  '\u52a0\u84ec',\n                  '\u5188\u6bd4\u4e9a',\n                  '\u683c\u9c81\u5409\u4e9a',\n                  '\u5fb7\u56fd',\n                  '\u52a0\u7eb3',\n                  '\u76f4\u5e03\u7f57\u9640',\n                  '\u5e0c\u814a',\n                  '\u683c\u9675\u5170',\n                  '\u683c\u6797\u7eb3\u8fbe',\n                  '\u74dc\u5fb7\u7f57\u666e',\n                  '\u5371\u5730\u9a6c\u62c9',\n                  '\u6839\u897f\u5c9b',\n                  '\u51e0\u5185\u4e9a',\n                  '\u572d\u4e9a\u90a3',\n                  '\u6d77\u5730',\n                  '\u6d2a\u90fd\u62c9\u65af',\n                  '\u4e2d\u56fd\u9999\u6e2f',\n                  '\u5308\u7259\u5229',\n                  '\u51b0\u5c9b',\n                  '\u5370\u5ea6',\n                  '\u5370\u5ea6\u5c3c\u897f\u4e9a',\n                  '\u4f0a\u6717',\n                  '\u4f0a\u62c9\u514b',\n                  '\u7231\u5c14\u5170',\n                  '\u9a6c\u6069\u5c9b',\n                  '\u4ee5\u8272\u5217',\n                  '\u610f\u5927\u5229',\n                  '\u7259\u4e70\u52a0',\n                  '\u65e5\u672c',\n                  '\u6cfd\u897f\u5c9b',\n                  '\u7ea6\u65e6',\n                  '\u54c8\u8428\u514b\u65af\u5766',\n                  '\u80af\u5c3c\u4e9a',\n                  '\u57fa\u91cc\u5df4\u65af',\n                  '\u97e9\u56fd',\n                  '\u79d1\u7d22\u6c83',\n                  '\u5e93\u5c14\u5fb7\u65af\u5766',\n                  '\u79d1\u5a01\u7279',\n                  '\u5409\u5c14\u5409\u65af\u65af\u5766',\n                  '\u8001\u631d',\n                  '\u62c9\u8131\u7ef4\u4e9a',\n                  '\u9ece\u5df4\u5ae9',\n                  '\u5229\u6bd4\u91cc\u4e9a',\n                  '\u5217\u652f\u6566\u58eb\u767b',\n                  '\u7acb\u9676\u5b9b',\n                  '\u5362\u68ee\u5821',\n                  '\u4e2d\u56fd\u6fb3\u95e8',\n                  '\u9a6c\u8fbe\u52a0\u65af\u52a0',\n                  '\u9a6c\u62c9\u7ef4',\n                  '\u9a6c\u6765\u897f\u4e9a',\n                  '\u9a6c\u5c14\u4ee3\u592b',\n                  '\u9a6c\u91cc',\n                  '\u9a6c\u8033\u4ed6',\n                  '\u9a6c\u63d0\u5c3c\u514b',\n                  '\u6bdb\u91cc\u5854\u5c3c\u4e9a',\n                  '\u6bdb\u91cc\u6c42\u65af',\n                  '\u9a6c\u7ea6\u7279',\n                  '\u58a8\u897f\u54e5',\n                  '\u6469\u5c14\u591a\u74e6',\n                  '\u6469\u7eb3\u54e5',\n                  '\u8499\u53e4',\n                  '\u9ed1\u5c71',\n                  '\u8499\u7279\u585e\u62c9\u7279',\n                  '\u6469\u6d1b\u54e5',\n                  '\u83ab\u6851\u6bd4\u514b',\n                  '\u7f05\u7538',\n                  '\u7eb3\u7c73\u6bd4\u4e9a',\n                  '\u7459\u9c81',\n                  '\u5c3c\u6cca\u5c14',\n                  '\u8377\u5170',\n                  '\u65b0\u5580\u91cc\u591a\u5c3c\u4e9a',\n                  '\u65b0\u897f\u5170',\n                  '\u5c3c\u52a0\u62c9\u74dc',\n                  '\u5c3c\u65e5\u5229\u4e9a',\n                  '\u632a\u5a01',\n                  '\u963f\u66fc',\n                  '\u5176\u4ed6',\n                  '\u5df4\u57fa\u65af\u5766',\n                  '\u5df4\u62ff\u9a6c',\n                  '\u5df4\u5e03\u4e9a\u65b0\u51e0\u5185\u4e9a',\n                  '\u5df4\u62c9\u572d',\n                  '\u79d8\u9c81',\n                  '\u83f2\u5f8b\u5bbe',\n                  '\u6ce2\u5170',\n                  '\u8461\u8404\u7259',\n                  '\u5361\u5854\u5c14',\n                  '\u7559\u5c3c\u6c6a',\n                  '\u7f57\u9a6c\u5c3c\u4e9a',\n                  '\u4fc4\u7f57\u65af',\n                  '\u8428\u6469\u4e9a',\n                  '\u5723\u9a6c\u529b\u8bfa',\n                  '\u5723\u591a\u7f8e\u548c\u666e\u6797\u897f\u6bd4',\n                  '\u6c99\u7279\u963f\u62c9\u4f2f',\n                  '\u585e\u5185\u52a0\u5c14',\n                  '\u585e\u5c14\u7ef4\u4e9a',\n                  '\u585e\u820c\u5c14',\n                  '\u585e\u62c9\u5229\u6602',\n                  '\u65b0\u52a0\u5761',\n                  '\u65af\u6d1b\u4f10\u514b',\n                  '\u65af\u6d1b\u6587\u5c3c\u4e9a',\n                  '\u6240\u7f57\u95e8\u7fa4\u5c9b',\n                  '\u5357\u975e',\n                  '\u5357\u4e54\u6cbb\u4e9a\u548c\u5357\u6851\u5a01\u5947\u7fa4\u5c9b',\n                  '\u897f\u73ed\u7259',\n                  '\u65af\u91cc\u5170\u5361',\n                  '\u82cf\u4e39',\n                  '\u65af\u5a01\u58eb\u5170',\n                  '\u745e\u5178',\n                  '\u745e\u58eb',\n                  '\u53d9\u5229\u4e9a',\n                  '\u53f0\u6e7e',\n                  '\u5766\u6851\u5c3c\u4e9a',\n                  '\u6cf0\u56fd',\n                  '\u7279\u7acb\u5c3c\u8fbe\u548c\u591a\u5df4\u54e5',\n                  '\u7a81\u5c3c\u65af',\n                  '\u571f\u8033\u5176',\n                  '\u4e4c\u5e72\u8fbe',\n                  '\u4e4c\u514b\u5170',\n                  '\u963f\u62c9\u4f2f\u8054\u5408\u914b\u957f\u56fd',\n                  '\u82f1\u56fd',\n                  '\u7f8e\u56fd',\n                  '\u4e4c\u62c9\u572d',\n                  '\u4e4c\u5179\u522b\u514b\u65af\u5766',\n      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*',\n                'LastName': 'Last Name *',\n                'Email': 'Work Email *',\n                'Phone': 'Phone Number *',\n                'Company': 'Company *',\n                'Country': 'Country *',\n                'Button': 'Submit',\n                'Title': 'Job Title *',\n                'InfluencerCopy': 'If you interested in becoming a supplier, please follow <a href=\"https:\/\/tolunacorporate.com\/becomeasupplier\/\" target=\"_blank\" rel=\"noopener noreferrer\">this link<\/a>.',\n                'ConsumerPanel': 'For questions about the Toluna Consumer Panel, or to become a member, please contact Toluna Influencers <a href=\"https:\/\/www.toluna.com\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.',\n                'PrivacyPolicy': \"<p>By clicking \\\"submit\\\" you are accepting our<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Privacy Policy<\\\/a><\\\/strong><\\\/span><span> <\\\/span>and<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Cookie Policy.<\\\/a><\\\/strong><\\\/span><\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  'When are you looking to complete your survey?',\n                  'Immediately',\n                  '1-2 Months',\n                  '3-6 Months',\n                  'Not sure'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"You are contacting us about:\",\n                  'Toluna Start Insights Platform Demo',\n                  \"Toluna Start Support\",\n                  \"Toluna Solutions and Pricing\",\n                  'New Research Project',\n                  'PR & Marketing',\n                  'Becoming a Supplier'\n\n                ],\n          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        'Burkina Faso',\n                  'Burundi',\n                  'Cambodia',\n                  'Cameroon',\n                  'Canada',\n                  'Cape Verde',\n                  'Cayman Islands',\n                  'Central African Republic',\n                  'Chad',\n                  'Chile',\n                  'China',\n                  'Colombia',\n                  'Comoros',\n                  'Congo',\n                  'Costa Rica',\n                  'Croatia',\n                  'Cuba',\n                  'Cura\u00e7ao',\n                  'Cyprus',\n                  'Czech Republic',\n                  'Denmark',\n                  'Djibouti',\n                  'Dominican Republic',\n                  'Ecuador',\n                  'Egypt',\n                  'El Salvador',\n                  'Equatorial Guinea',\n                  'Eritrea',\n                  'Estonia',\n                  'Ethiopia',\n                  'Feroe Islands',\n                  'Fiji',\n                  'Finland',\n                  'France',\n                  'French Guiana',\n                  'French Polynesia',\n                  'French Southern Territories',\n                  'Gabon',\n                  'Gambia',\n                  'Georgia',\n                  'Germany',\n                  'Ghana',\n                  'Gibraltar',\n                  'Greece',\n                  'Greenland',\n                  'Grenada',\n                  'Guadeloupe',\n                  'Guatemala',\n                  'Guernsey',\n                  'Guinea',\n                  'Guyana',\n                  'Haiti',\n                  'Honduras',\n                  'Hong Kong SAR',\n                  'Hungary',\n                  'Iceland',\n                  'India',\n                  'Indonesia',\n                  'Iran, Islamic Republic of',\n                  'Iraq',\n                  'Ireland',\n                  'Isle of Man',\n                  'Israel',\n                  'Italy',\n                  'Jamaica',\n                  'Japan',\n                  'Jersey',\n                  'Jordan',\n                  'Kazakhstan',\n                  'Kenya',\n                  'Kiribati',\n                  'Korea, Republic of',\n                  'Kosovo',\n                  'Kurdistan',\n                  'Kuwait',\n                  'Kyrgyzstan',\n                  'Laos',\n                  'Latvia',\n                  'Lebanon',\n                  'Liberia',\n                  'Liechtenstein',\n                  'Lithuania',\n                  'Luxembourg',\n                  'Macau SAR',\n                  'Madagascar',\n                  'Malawi',\n                  'Malaysia',\n                  'Maldives',\n                  'Mali',\n                  'Malta',\n                  'Martinique',\n                  'Mauritania',\n                  'Mauritius',\n                  'Mayotte',\n                  'Mexico',\n     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      'San Marino',\n                  'Sao Tome and Principe',\n                  'Saudi Arabia',\n                  'Senegal',\n                  'Serbia',\n                  'Seychelles',\n                  'Sierra Leone',\n                  'Singapore',\n                  'Slovakia',\n                  'Slovenia',\n                  'Solomon Islands',\n                  'South Africa',\n                  'South Georgia and the South Sandwich Islands',\n                  'Spain',\n                  'Sri Lanka',\n                  'Sudan',\n                  'Swaziland',\n                  'Sweden',\n                  'Switzerland',\n                  'Syrian Arab Republic',\n                  'Taiwan',\n                  'Tanzania, United Republic o',\n                  'Thailand',\n                  'Trinidad and Tobago',\n                  'Tunisia',\n                  'Turkey',\n                  'Uganda',\n                  'Ukraine',\n                  'United Arab Emirates',\n                  'United Kingdom',\n                  'United States',\n                  'Uruguay',\n                  'Uzbekistan',\n                  'Venezuela, Bolivarian Republic of',\n                  'Viet Nam',\n                  'Yemen',\n                  'Zimbabwe',\n                ],\n                'Webform_Notes__c': \"Please tell us more about your inquiry...\",\n                'How_did_you_hear_about_us__c': 'How did you hear about us?',\n                'Industry': [\n                  'Select Industry *',\n                  'Alcoholic Beverages',\n                  'Apparel',\n                  'Automotive',\n                  'Consumer Packaged Goods (CPG)',\n                  'Durables',\n                  'Education',\n                  'Financial Services',\n                  'Gambling & Gaming',\n                  'Government',\n                  'Healthcare',\n                  'Manufacturing',\n                  'Market Research',\n                  'Media & Entertainment',\n                  'Non-Profit',\n                  'Restaurants',\n                  'Retail',\n                  'Services (Consulting or Business)',\n                  'Technology (Software & Hardware)',\n                  'Telecom & Utilities',\n                  'Tobacco',\n                  'Transportation & Logistics',\n                  'Travel & Hospitality',\n                  'Wellness & Fitness',\n                  'Other',\n                ],\n                'RequestaDemo': \"Request a Demo\",\n                'mktoCaptchaDisclaimer': \"This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.\",\n              },\n              'ko': {\n                'FirstName': '\uc774\ub984*',\n                'LastName': '\uc131*',\n                'Email': '\ud68c\uc0ac \uc774\uba54\uc77c*',\n                'Phone': '\ud734\ub300\uc804\ud654 \ubc88\ud638*',\n                'Company': '\ud68c\uc0ac\uba85*',\n                'Country': '\uad6d\uac00 \uc120\ud0dd*',\n                'Button': '\uc81c\ucd9c\ud558\uae30',\n                'Title': '\uc9c1\uae09*',\n                'InfluencerCopy': '\ud611\ub825\uc5c5\uccb4\uac00 \ub418\uace0 \uc2f6\uc73c\uc2e0 \uacbd\uc6b0, <a href=\"https:\/\/www.tolunacorporate.com\/ko\/becomeasupplier\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc774 \ub9c1\ud06c<\/a>\ub97c \ud074\ub9ad\ud574 \uc8fc\uc138\uc694.',\n                'ConsumerPanel': 'Toluna \ud328\ub110\uc5d0 \ub300\ud574 \ubb38\uc758\ud558\uc2dc\uac70\ub098 \ud68c\uc6d0 \uac00\uc785\uc744 \uc6d0\ud558\uc2dc\ub294 \uacbd\uc6b0, <a href=\"https:\/\/www.toluna.com\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\">\uc774 \ub9c1\ud06c<\/a>\ub97c \ub530\ub77c\uac00 \uc8fc\uc138\uc694.',\n                'PrivacyPolicy': \"<p>\\u2018\\uc81c\\ucd9c\\ud558\\uae30\\u2018\\ub97c \\ud074\\ub9ad\\ud558\\uc2dc\\uba74 <strong><a 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'\ubaa8\ub9ac\uc154\uc2a4',\n                  '\ub9c8\uc694\ud2b8',\n                  '\uba55\uc2dc\ucf54',\n                  '\ubab0\ub3c4\ubc14',\n                  '\ubaa8\ub098\ucf54',\n                  '\ubabd\uace8',\n                  '\ubaac\ud14c\ub124\uadf8\ub85c',\n                  '\ubaac\ud2b8\uc138\ub77c\ud2b8',\n                  '\ubaa8\ub85c\ucf54',\n                  '\ubaa8\uc7a0\ube44\ud06c',\n                  '\ubbf8\uc580\ub9c8',\n                  '\ub098\ubbf8\ube44\uc544',\n                  '\ub098\uc6b0\ub8e8',\n                  '\ub124\ud314',\n                  '\ub124\ub35c\ub780\ub4dc',\n                  '\ub274\uce7c\ub808\ub3c4\ub2c8\uc544',\n                  '\ub274\uc9c8\ub79c\ub4dc',\n                  '\ub2c8\uce74\ub77c\uacfc',\n                  '\ub098\uc774\uc9c0\ub9ac\uc544',\n                  '\ub178\ub974\uc6e8\uc774',\n                  '\uc624\ub9cc',\n                  '\uae30\ud0c0',\n                  '\ud30c\ud0a4\uc2a4\ud0c4',\n                  '\ud30c\ub098\ub9c8',\n                  '\ud30c\ud478\uc544\ub274\uae30\ub2c8',\n                  '\ud30c\ub77c\uacfc\uc774',\n                  '\ud398\ub8e8',\n                  '\ud544\ub9ac\ud540',\n                  '\ud3f4\ub780\ub4dc',\n                  '\ud3ec\ub974\ud22c\uac08',\n                  '\uce74\ud0c0\ub974',\n                  '\ub808\uc704\ub2c8\uc639',\n                  '\ub8e8\ub9c8\ub2c8\uc544',\n                  '\ub7ec\uc2dc\uc544',\n                  '\uc0ac\ubaa8\uc544',\n                  '\uc0b0\ub9c8\ub9ac\ub178',\n                  '\uc0c1\ud22c\uba54 \ud504\ub9b0\uc2dc\ud398',\n                  '\uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544',\n                  '\uc138\ub124\uac08',\n                  '\uc138\ub974\ube44\uc544',\n                  '\uc138\uc774\uc178',\n                  '\uc2dc\uc5d0\ub77c\ub9ac\uc628',\n                  '\uc2f1\uac00\ud3ec\ub974',\n                  '\uc2ac\ub85c\ubc14\ud0a4\uc544',\n                  '\uc2ac\ub85c\ubca0\ub2c8\uc544',\n                  '\uc194\ub85c\ubaac \uc81c\ub3c4',\n                  '\ub0a8\uc544\ud504\ub9ac\uce74 \uacf5\ud654\uad6d',\n                  '\uc0ac\uc6b0\uc2a4\uc870\uc9c0\uc544 \ubc0f \uc0ac\uc6b0\uc2a4\uc0cc\ub4dc\uc704\uce58 \uc81c\ub3c4',\n                  '\uc2a4\ud398\uc778',\n                  '\uc2a4\ub9ac\ub791\uce74',\n                  '\uc218\ub2e8',\n                  '\uc5d0\uc2a4\uc640\ud2f0\ub2c8',\n                  '\uc2a4\uc6e8\ub374',\n                  '\uc2a4\uc704\uc2a4',\n                  '\uc2dc\ub9ac\uc544',\n                  '\ub300\ub9cc',\n                  '\ud0c4\uc790\ub2c8\uc544',\n                  '\ud0dc\uad6d',\n                  '\ud2b8\ub9ac\ub2c8\ub2e4\ub4dc \ud1a0\ubc14\uace0',\n                  '\ud280\ub2c8\uc9c0',\n                  '\ud130\ud0a4',\n                  '\uc6b0\uac04\ub2e4',\n                  '\uc6b0\ud06c\ub77c\uc774\ub098',\n                  '\uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8',\n                  '\uc601\uad6d',\n                  '\ubbf8\uad6d',\n                  '\uc6b0\ub8e8\uacfc\uc774',\n                  '\uc6b0\uc988\ubca0\ud0a4\uc2a4\ud0c4',\n                  '\ubca0\ub124\uc218\uc5d8\ub77c',\n                  '\ubca0\ud2b8\ub0a8',\n                  '\uc608\uba58',\n                  '\uc9d0\ubc14\ube0c\uc6e8',\n                ],\n                'Webform_Notes__c': \"\ubb38\uc758\ud558\uc2e0 \ub0b4\uc6a9\uc5d0 \ub300\ud574 \uc870\uae08 \ub354 \uc54c\ub824\uc8fc\uc138\uc694...\",\n                'How_did_you_hear_about_us__c': '\uc54c\uac8c\ub41c \uacbd\ub85c\uac00 \uc5b4\ub5bb\uac8c \ub418\uc2dc\ub098\uc694?',\n                'Industry': [\n                  '\uc0b0\uc5c5 \uc120\ud0dd*',\n                  '\uc8fc\ub958',\n                  '\uc758\ub958',\n                  '\uc790\ub3d9\ucc28',\n                  '\uc18c\ube44\uc7ac (CPG)',\n                  '\ub0b4\uad6c\uc7ac',\n                  '\uad50\uc721',\n                  '\uae08\uc735 \uc11c\ube44\uc2a4',\n                  '\ub3c4\ubc15 \ubc0f \uac8c\uc784',\n                  '\uc815\ubd80',\n                  '\ud5ec\uc2a4\ucf00\uc5b4',\n                  '\uc81c\uc870\uc5c5',\n                  '\uc2dc\uc7a5 \uc870\uc0ac',\n                  '\ubbf8\ub514\uc5b4 \ubc0f \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8',\n                  '\ube44\uc601\ub9ac',\n                  '\uc678\uc2dd\uc5c5',\n                  '\uc18c\ub9e4',\n                  '\uc11c\ube44\uc2a4 (\ucee8\uc124\ud305 \ub610\ub294 \ube44\uc988\ub2c8\uc2a4)',\n                  '\uae30\uc220 (\uc18c\ud504\ud2b8\uc6e8\uc5b4 \ubc0f \ud558\ub4dc\uc6e8\uc5b4)',\n                  '\ud1b5\uc2e0 \ubc0f \uc720\ud2f8\ub9ac\ud2f0',\n                  '\ub2f4\ubc30',\n                  '\uc6b4\uc1a1 \ubc0f \ubb3c\ub958',\n                  '\uc5ec\ud589 \ubc0f \uc219\ubc15',\n                  '\uc6f0\ub2c8\uc2a4 \ubc0f \ud53c\ud2b8\ub2c8\uc2a4',\n                  '\uae30\ud0c0',\n                ],\n                'RequestaDemo': \"\uc81c\ucd9c\ud558\uae30\",\n                'mktoCaptchaDisclaimer': \"\\uc774 \\uc0ac\\uc774\\ud2b8\\ub294 reCAPTCHA\\ub85c \\ubcf4\\ud638\\ub418\\uba70 Google \\uac1c\\uc778\\uc815\\ubcf4\\ucc98\\ub9ac\\ubc29\\uce68\\uacfc \\uc11c\\ube44\\uc2a4 \\uc57d\\uad00\\uc774 \\uc801\\uc6a9\\ub429\\ub2c8\\ub2e4.\",\n              }\n            };\n\n\n\n            const pathname = window.location.pathname;\n            const langMatch = pathname.match(\/^\\\/([a-z]{2}(?:-[a-z]{2,4})?)\\\/\/i);\n            var lang = langMatch ? langMatch[1] : 'en';\n\n            var formElem = form.getFormElem()[0];\n            var language = lang;\n\n            var formID = form.getId();\n\n\n\n            \/\/ Check if Landing_Page_URL__c field exists and update or add it\n            var formFields = form.getFormElem().find('[name=\"Landing_Page_URL__c\"]');\n            if (formFields.length > 0) {\n              \/\/ Field exists, update value\n              form.vals({\n                \"Landing_Page_URL__c\": window.location.href\n              });\n            } else {\n              \/\/ Field doesn't exist, add it\n              form.addHiddenFields({\n                \"Landing_Page_URL__c\": window.location.href\n              });\n            }\n\n            \/\/Go through all the form label translations in the defined language\n            for (var labelTranslation in translations[language]) {\n\n              \/\/Identify each element and change placeholder, but only try to replace a placeholder, if the field exists\n              if (formElem.querySelector('#' + labelTranslation)) {\n                if (labelTranslation == \"Industry\") {\n                  var industryField = formElem.querySelector('#Industry');\n                  var numOptions = industryField.options.length;\n                  for (let i = 1; i <= numOptions; i++) {\n                    if (i <= translations[language][labelTranslation].length) {\n                      industryField.querySelector('option:nth-child(' + i + ')').text = translations[language][labelTranslation][i - 1];\n                    } else {\n                      industryField.querySelector('option:nth-child(' + i + ')').style.display = \"none\";\n                    }\n                  }\n                } else if (labelTranslation == \"Country\") {\n                  if (formID != 2689) {\n                    \/\/ formElem.querySelector('#Country > option:nth-child(1)').text = translations[language][labelTranslation];\n                    var launchField = formElem.querySelector('#Country');\n                    launchField.querySelector('option:nth-child(1)').text = translations[language][labelTranslation][0];\n                    var numOptions = launchField.options.length;\n                    for (let i = 1; i <= numOptions; i++) {\n                      if (i <= translations[language][labelTranslation].length) {\n                        launchField.querySelector('option:nth-child(' + i + ')').text = translations[language][labelTranslation][i - 1];\n                      } else {\n                        launchField.querySelector('option:nth-child(' + i + ')').style.display = \"none\";\n                      }\n                    }\n\n                    \/\/ Sort country options alphabetically by label, keeping the first (placeholder) option pinned\n                    var firstOption = launchField.options[0];\n                    var sortableOptions = Array.from(launchField.options).slice(1).filter(function(opt) { return opt.style.display !== \"none\"; });\n                    sortableOptions.sort(function(a, b) { return a.text.localeCompare(b.text); });\n                    while (launchField.options.length > 1) { launchField.remove(1); }\n                    sortableOptions.forEach(function(opt) { launchField.add(opt); });\n                  }\n                } else if (labelTranslation == \"When_do_you_want_to_launch__c\") {\n                  var launchField = formElem.querySelector('#When_do_you_want_to_launch__c');\n                  launchField.querySelector('option:nth-child(1)').text = translations[language][labelTranslation][0];\n                  var numOptions = launchField.options.length;\n                  for (let i = 1; i <= numOptions; i++) {\n                    if (i <= translations[language][labelTranslation].length) {\n                      launchField.querySelector('option:nth-child(' + i + ')').text = translations[language][labelTranslation][i - 1];\n                    } else {\n                      launchField.querySelector('option:nth-child(' + i + ')').style.display = \"none\";\n                    }\n                  }\n                } else if (labelTranslation == \"Contact_Form_Inquiry_Type__c\") {\n                  var inquiryField = formElem.querySelector('#Contact_Form_Inquiry_Type__c');\n                  inquiryField.querySelector('option:nth-child(1)').text = translations[language][labelTranslation][0];\n                  var numOptions = inquiryField.options.length;\n                  for (let i = 1; i <= numOptions; i++) {\n                    if (i <= translations[language][labelTranslation].length) {\n                      inquiryField.querySelector('option:nth-child(' + i + ')').text = translations[language][labelTranslation][i - 1];\n                    } else {\n                      inquiryField.querySelector('option:nth-child(' + i + ')').style.display = \"none\";\n                    }\n                  }\n                } else if (labelTranslation == \"Webform_Notes__c\") {\n                  if (formID != 2689) {\n                    formElem.querySelector('#' + labelTranslation).placeholder = translations[language][labelTranslation];\n                  }\n\n                } else {\n\n                  formElem.querySelector('#' + labelTranslation).placeholder = translations[language][labelTranslation];\n                }\n              } else if (labelTranslation == \"Button\") {\n                if (formElem.querySelector(\".mktoButton\")) {\n                  formElem.querySelector(\".mktoButton\").innerHTML = translations[language][labelTranslation];\n                }\n              } else if (labelTranslation == \"PrivacyPolicy\") {\n                if (formID != 2662) {\n                  formElem.querySelector(\".mktoHtmlText\").innerHTML = translations[language][labelTranslation];\n                } else {\n                  const mktoHtmlTextElements = formElem.querySelectorAll(\".mktoHtmlText\");\n                  if (mktoHtmlTextElements.length > 0) {\n                    mktoHtmlTextElements[mktoHtmlTextElements.length - 1].innerHTML = translations[language][labelTranslation];\n                  }\n\n                }\n              } else if (labelTranslation == \"InfluencerCopy\") {\n                if (formID != 2662) {\n\n                } else {\n                  const mktoInfluencerCopyElements = formElem.querySelectorAll(\".mktoHtmlText\");\n                  \/\/alert(mktoInfluencerCopyElements.length);\n                  if (mktoInfluencerCopyElements.length > 0) {\n                    mktoInfluencerCopyElements[0].innerHTML = translations[language][labelTranslation];\n                  }\n                }\n              } else if (labelTranslation == \"ConsumerPanel\") {\n                if (formID == 2662) {\n                  \/\/ Form 2662 has three native Marketo Rich Text blocks, in order:\n                  \/\/   [0] InfluencerCopy, [1] ConsumerPanel, [2] PrivacyPolicy.\n                  \/\/ The ConsumerPanel block ships in English from Marketo; translate\n                  \/\/ the middle one in place, like InfluencerCopy\/PrivacyPolicy.\n                  const mktoHtmlTextElements = formElem.querySelectorAll(\".mktoHtmlText\");\n                  if (mktoHtmlTextElements.length >= 3) {\n                    mktoHtmlTextElements[1].innerHTML = translations[language][labelTranslation];\n                  }\n                }\n              } else if (labelTranslation == \"mktoCaptchaDisclaimer\") {\n                const mktoCaptchaElement = formElem.querySelector(\".mktoCaptchaDisclaimer\");\n                if (mktoCaptchaElement) {\n                  mktoCaptchaElement.innerHTML = translations[language][labelTranslation];\n                }\n              }\n            }\n\n            if (language === 'ja') {\n              const countrySelect = document.getElementById('Country');\n              if (countrySelect) {\n                const options = Array.from(countrySelect.options);\n                const japanOption = options.find(option => option.value === 'Japan');\n\n                if (japanOption) {\n                  \/\/ Remove it and reinsert right after the placeholder (first) option\n                  countrySelect.removeChild(japanOption);\n                  countrySelect.insertBefore(japanOption, countrySelect.options[1]);\n                }\n              }\n            }\n\n            if (language === 'ko') {\n              const countrySelect = document.getElementById('Country');\n              if (countrySelect) {\n                const options = Array.from(countrySelect.options);\n                \/\/ Marketo option values are the English country names; candidates\n                \/\/ listed in case the underlying Korea value ever differs.\n                const koreaValues = ['Korea, Republic of', 'South Korea', 'Korea'];\n                const koreaOption = options.find(option => koreaValues.includes(option.value));\n\n                if (koreaOption) {\n                  \/\/ Remove it and reinsert right after the placeholder (first) option\n                  countrySelect.removeChild(koreaOption);\n                  countrySelect.insertBefore(koreaOption, countrySelect.options[1]);\n                }\n              }\n            }\n\n            if (language === 'zh-hans') {\n              const countrySelect = document.getElementById('Country');\n              if (countrySelect) {\n                const options = Array.from(countrySelect.options);\n                const chinaOption = options.find(option => option.value === 'China');\n\n                if (chinaOption) {\n                  \/\/ Remove it and reinsert right after the placeholder (first) option\n                  countrySelect.removeChild(chinaOption);\n                  countrySelect.insertBefore(chinaOption, countrySelect.options[1]);\n                }\n              }\n            }\n\n            if (pathname === '\/es\/evento-tolunaid-barcelona\/') {\n              const countrySelect = document.getElementById('Country');\n              if (countrySelect) {\n                countrySelect.value = 'Spain';\n              }\n            }\n          });\n        })(); \/\/ End of IIFE\n      <\/script>\n    <\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kb-row-layout-id239605_c43797-4d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id239605_c43797-4d > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id239605_c43797-4d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id239605_c43797-4d{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;overflow:clip;isolation:isolate;}.kb-row-layout-id239605_c43797-4d > .kt-row-layout-overlay{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kb-row-layout-id239605_c43797-4d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id239605_c43797-4d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id239605_c43797-4d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id239605_c43797-4d alignfull has-whisper-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column239605_6ad8cc-ae > .kt-inside-inner-col,.toluna-column239605_6ad8cc-ae > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column239605_6ad8cc-ae > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column239605_6ad8cc-ae > .kt-inside-inner-col{flex-direction:column;}.toluna-column239605_6ad8cc-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column239605_6ad8cc-ae > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column239605_6ad8cc-ae{position:relative;}@media all and (max-width: 1024px){.toluna-column239605_6ad8cc-ae > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column239605_6ad8cc-ae > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column239605_6ad8cc-ae\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id239605_bf0cd8-17 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id239605_bf0cd8-17 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id239605_bf0cd8-17 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, calc(10% - ((var(--global-kb-gap-sm, 1rem) * 1 )\/2)))minmax(0, calc(90% - ((var(--global-kb-gap-sm, 1rem) * 1 )\/2)));}.kb-row-layout-id239605_bf0cd8-17 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id239605_bf0cd8-17 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id239605_bf0cd8-17 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id239605_bf0cd8-17 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column239605_0260c7-4a > .kt-inside-inner-col{display:flex;}.toluna-column239605_0260c7-4a > .kt-inside-inner-col{padding-bottom:0px;}.toluna-column239605_0260c7-4a > .kt-inside-inner-col,.toluna-column239605_0260c7-4a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column239605_0260c7-4a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column239605_0260c7-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.toluna-column239605_0260c7-4a > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column239605_0260c7-4a > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column239605_0260c7-4a > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column239605_0260c7-4a{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column239605_0260c7-4a{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column239605_0260c7-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column239605_0260c7-4a > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column239605_0260c7-4a{position:relative;}.toluna-column239605_0260c7-4a, .kt-inside-inner-col > .toluna-column239605_0260c7-4a:not(.specificity){margin-bottom:0px;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column239605_0260c7-4a{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column239605_0260c7-4a{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column239605_0260c7-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column239605_0260c7-4a > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column239605_0260c7-4a{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column239605_0260c7-4a{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column239605_0260c7-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column239605_0260c7-4a > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column239605_0260c7-4a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image239605_8c8213-9a:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image239605_8c8213-9a.kb-image-is-ratio-size, .kb-image239605_8c8213-9a .kb-image-is-ratio-size{max-width:80px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image239605_8c8213-9a.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image239605_8c8213-9a .kb-image-is-ratio-size{align-self:unset;}.kb-image239605_8c8213-9a figure{max-width:80px;}.kb-image239605_8c8213-9a .image-is-svg, .kb-image239605_8c8213-9a .image-is-svg img{width:100%;}.kb-image239605_8c8213-9a .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-toluna-image kb-image239605_8c8213-9a\"><figure class=\"aligncenter\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/maria-blue.png\" alt=\"\" class=\"kb-img wp-image-239840\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/maria-blue.png 200w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/maria-blue-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/div><\/figure><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column239605_703dd9-ed > .kt-inside-inner-col{display:flex;}.toluna-column239605_703dd9-ed > .kt-inside-inner-col{padding-bottom:var(--global-kb-spacing-md, 2rem);}.toluna-column239605_703dd9-ed > .kt-inside-inner-col,.toluna-column239605_703dd9-ed > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column239605_703dd9-ed > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column239605_703dd9-ed > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column239605_703dd9-ed > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column239605_703dd9-ed{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column239605_703dd9-ed{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column239605_703dd9-ed > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column239605_703dd9-ed > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column239605_703dd9-ed{position:relative;}.toluna-column239605_703dd9-ed, .kt-inside-inner-col > .toluna-column239605_703dd9-ed:not(.specificity){margin-top:0px;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column239605_703dd9-ed{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column239605_703dd9-ed{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column239605_703dd9-ed > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column239605_703dd9-ed > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column239605_703dd9-ed{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column239605_703dd9-ed{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column239605_703dd9-ed > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column239605_703dd9-ed > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column239605_703dd9-ed\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading239605_e02745-8c, .wp-block-toluna-advancedheading.kt-adv-heading239605_e02745-8c[data-kb-block=\"kb-adv-heading239605_e02745-8c\"]{margin-bottom:0px;font-size:var(--global-kb-font-size-md, 1rem);line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_e02745-8c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_e02745-8c[data-kb-block=\"kb-adv-heading239605_e02745-8c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading239605_e02745-8c wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_e02745-8c\">Author: Maria Spinelli<\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading239605_dac70e-ad, .wp-block-toluna-advancedheading.kt-adv-heading239605_dac70e-ad[data-kb-block=\"kb-adv-heading239605_dac70e-ad\"]{padding-bottom:0px;margin-top:0px;margin-bottom:0px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_dac70e-ad mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_dac70e-ad[data-kb-block=\"kb-adv-heading239605_dac70e-ad\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_dac70e-ad wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_dac70e-ad\">Senior Client Director at Toluna<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.toluna-column239605_39cafa-28 > .kt-inside-inner-col{padding-top:0px;}.toluna-column239605_39cafa-28 > .kt-inside-inner-col,.toluna-column239605_39cafa-28 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column239605_39cafa-28 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column239605_39cafa-28 > .kt-inside-inner-col{flex-direction:column;}.toluna-column239605_39cafa-28 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column239605_39cafa-28 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column239605_39cafa-28{position:relative;}.toluna-column239605_39cafa-28, .kt-inside-inner-col > .toluna-column239605_39cafa-28:not(.specificity){margin-top:0px;}@media all and (max-width: 1024px){.toluna-column239605_39cafa-28 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column239605_39cafa-28 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column239605_39cafa-28\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading239605_c593cd-ac, .wp-block-toluna-advancedheading.kt-adv-heading239605_c593cd-ac[data-kb-block=\"kb-adv-heading239605_c593cd-ac\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading239605_c593cd-ac mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading239605_c593cd-ac[data-kb-block=\"kb-adv-heading239605_c593cd-ac\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading239605_c593cd-ac wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading239605_c593cd-ac\">Maria Spinelli is a seasoned market research professional with over 26 years of experience, including two decades spent helping brands navigate complex consumer landscapes across Asia.&nbsp; Having worked across diverse industries and research approaches, she now leads Toluna\u2019s Southeast Asia Beauty and Healthcare vertical and frequently shares insights and thought leadership on key trends shaping the region&#8217;s consumers and markets.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For multinational brands, spotting an emerging consumer trend is often the easy<\/p>\n","protected":false},"author":91,"featured_media":239863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"_toluna_use_new_nav":false,"footnotes":""},"categories":[1,50],"tags":[240],"class_list":["post-239605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia-pacific","category-blog","tag-consumer-insights","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/posts\/239605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/comments?post=239605"}],"version-history":[{"count":14,"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/posts\/239605\/revisions"}],"predecessor-version":[{"id":241501,"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/posts\/239605\/revisions\/241501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/media\/239863"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/media?parent=239605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/categories?post=239605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/tags?post=239605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}