{"id":3749,"date":"2024-02-22T15:27:00","date_gmt":"2024-02-22T15:27:00","guid":{"rendered":"https:\/\/toluna-2025.local\/?p=3749"},"modified":"2025-10-14T10:13:40","modified_gmt":"2025-10-14T08:13:40","slug":"building-brand-success-through-effective-hooks","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/it\/building-brand-success-through-effective-hooks\/","title":{"rendered":"Strategic storytelling: building brand success through effective hooks"},"content":{"rendered":"\n<p><br>It\u2019s no secret that video platforms provide an abundance of content that is at consumers\u2019 disposal at any given moment. Consumers spend time on platforms like TikTok exploring a wide variety of video content, with each piece of content competing against the others in order to attract viewers.<\/p>\n\n\n\n<p>At the same time, there has been a notable decrease in&nbsp;<strong><a href=\"https:\/\/www.apa.org\/news\/podcasts\/speaking-of-psychology\/attention-spans\" target=\"_blank\" rel=\"noreferrer noopener\">attention spans<\/a><\/strong>&nbsp;in recent years. Exposed to such a wealth of entertainment on the daily, it\u2019s not surprising that consumers filter out what isn\u2019t relevant to them and only give their time to what they find interesting.<\/p>\n\n\n\n<p>As a result, businesses wanting to&nbsp;<strong><a href=\"https:\/\/www.metrixlab.com\/solutions\/social-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">leverage<\/a><\/strong>&nbsp;video platforms to engage with their target audiences and drive brand growth must find innovative ways to keep consumers watching and leave a memorable impression.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading3749_31abb7-68, .wp-block-toluna-advancedheading.kt-adv-heading3749_31abb7-68[data-kb-block=\"kb-adv-heading3749_31abb7-68\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading3749_31abb7-68 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading3749_31abb7-68[data-kb-block=\"kb-adv-heading3749_31abb7-68\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading3749_31abb7-68 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading3749_31abb7-68\"><strong>Enter the hook<\/strong><\/h3>\n\n\n\n<p><strong>This whitepaper explores what hooks are,<\/strong>\u00a0how they can drive positive brand outcomes on TikTok, and how brands can leverage them to optimize their TikTok content. The insights shared are derived from a comprehensive research study Toluna (formerly MetrixLab) conducted for TikTok where\u00a0<strong>150 ads were tested among 7,163 TikTok users from the United States of America, the United Kingdom, Saudi Arabia, and the United Arab Emirates.<\/strong>\u00a0In addition to the consumer testing,\u00a0<strong>all ads were coded across 163 variables<\/strong>\u00a0in order to explore the most impactful hooks.<\/p>\n\n\n<style>.kb-row-layout-id3749_1f15ac-f7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3749_1f15ac-f7 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id3749_1f15ac-f7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id3749_1f15ac-f7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3749_1f15ac-f7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id3749_1f15ac-f7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3749_1f15ac-f7 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column3749_8d594f-18 > .kt-inside-inner-col,.toluna-column3749_8d594f-18 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column3749_8d594f-18 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column3749_8d594f-18 > .kt-inside-inner-col{flex-direction:column;}.toluna-column3749_8d594f-18 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column3749_8d594f-18 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column3749_8d594f-18{position:relative;}@media all and (max-width: 1024px){.toluna-column3749_8d594f-18 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column3749_8d594f-18 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column3749_8d594f-18\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"240\" height=\"250\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/TikTok_users_countries.png\" alt=\"\" class=\"wp-image-3770\" style=\"width:258px;height:auto\"\/><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column3749_9626db-49 > .kt-inside-inner-col,.toluna-column3749_9626db-49 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column3749_9626db-49 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column3749_9626db-49 > .kt-inside-inner-col{flex-direction:column;}.toluna-column3749_9626db-49 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column3749_9626db-49 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column3749_9626db-49{position:relative;}@media all and (max-width: 1024px){.toluna-column3749_9626db-49 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column3749_9626db-49 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column3749_9626db-49\"><div class=\"kt-inside-inner-col\">\n<p><strong>This whitepaper explores what hooks are,<\/strong>\u00a0how they can drive positive brand outcomes on TikTok, and how brands can leverage them to optimize their TikTok content. The insights shared are derived from a comprehensive research study Toluna conducted for TikTok where\u00a0<strong>150 ads were tested among 7,163 TikTok users from the United States of America, the United Kingdom, Saudi Arabia, and the United Arab Emirates.<\/strong>\u00a0In addition to the consumer testing,\u00a0<strong>all ads were coded across 163 variables<\/strong>\u00a0in order to explore the most impactful hooks.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading3749_a87efd-2e, .wp-block-toluna-advancedheading.kt-adv-heading3749_a87efd-2e[data-kb-block=\"kb-adv-heading3749_a87efd-2e\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading3749_a87efd-2e mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading3749_a87efd-2e[data-kb-block=\"kb-adv-heading3749_a87efd-2e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading3749_a87efd-2e wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading3749_a87efd-2e\">The power of a hook<\/h3>\n\n\n\n<p><strong>A hook is a tactic utilized at the beginning of a video<\/strong>&nbsp;that draws consumers in and piques their interest enough to make them further engage with your content. In the TikTok landscape,&nbsp;<strong>a hook can be the determining factor<\/strong>&nbsp;in whether consumers will watch the content long enough to make a strong connection to the brand and drive the desired business objectives.<\/p>\n\n\n\n<p>These initial seconds can make or break your content\u2019s performance and shape a significant portion of brand outcomes. In fact,&nbsp;<strong>90% of total ad recall and 80% of total awareness impact<\/strong>&nbsp;are captured within the first 6 seconds. This is why creating a compelling hook is key to driving impact.<\/p>\n\n\n<style>.kb-row-layout-id3749_a561c9-56 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3749_a561c9-56 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id3749_a561c9-56 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id3749_a561c9-56{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;overflow:clip;isolation:isolate;}.kb-row-layout-id3749_a561c9-56 > .kt-row-layout-overlay{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kb-row-layout-id3749_a561c9-56 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3749_a561c9-56 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id3749_a561c9-56 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3749_a561c9-56 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column3749_ab0821-59 > .kt-inside-inner-col,.toluna-column3749_ab0821-59 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column3749_ab0821-59 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column3749_ab0821-59 > .kt-inside-inner-col{flex-direction:column;}.toluna-column3749_ab0821-59 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column3749_ab0821-59 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column3749_ab0821-59{position:relative;}@media all and (max-width: 1024px){.toluna-column3749_ab0821-59 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column3749_ab0821-59 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column3749_ab0821-59\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/loudspeaker_icon.png\" alt=\"\" class=\"wp-image-3818\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Ads that successfully hook viewers drive full funnel outcomes for brands:<\/h5>\n<\/div><\/div>\n\n\n<style>.toluna-column3749_d92cff-51 > .kt-inside-inner-col,.toluna-column3749_d92cff-51 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column3749_d92cff-51 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column3749_d92cff-51 > .kt-inside-inner-col{flex-direction:column;}.toluna-column3749_d92cff-51 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column3749_d92cff-51 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column3749_d92cff-51{position:relative;}@media all and (max-width: 1024px){.toluna-column3749_d92cff-51 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column3749_d92cff-51 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column3749_d92cff-51\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"366\" height=\"179\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/hood-funnel-outcomes-for-brands-1.png\" alt=\"\" class=\"wp-image-3802\" style=\"width:741px;height:auto\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/hood-funnel-outcomes-for-brands-1.png 366w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/hood-funnel-outcomes-for-brands-1-300x147.png 300w\" sizes=\"(max-width: 366px) 100vw, 366px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id3749_18e21d-df > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3749_18e21d-df > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id3749_18e21d-df > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id3749_18e21d-df > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3749_18e21d-df > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id3749_18e21d-df > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3749_18e21d-df alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column3749_d3765f-7b > .kt-inside-inner-col,.toluna-column3749_d3765f-7b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column3749_d3765f-7b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column3749_d3765f-7b > .kt-inside-inner-col{flex-direction:column;}.toluna-column3749_d3765f-7b > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column3749_d3765f-7b > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column3749_d3765f-7b{position:relative;}@media all and (max-width: 1024px){.toluna-column3749_d3765f-7b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column3749_d3765f-7b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column3749_d3765f-7b\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"324\" height=\"211\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/first_6_seconds_90_80.png\" alt=\"\" class=\"wp-image-3810\" style=\"width:475px;height:auto\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/first_6_seconds_90_80.png 324w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/first_6_seconds_90_80-300x195.png 300w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column3749_7b652e-89 > .kt-inside-inner-col,.toluna-column3749_7b652e-89 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column3749_7b652e-89 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column3749_7b652e-89 > .kt-inside-inner-col{flex-direction:column;}.toluna-column3749_7b652e-89 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column3749_7b652e-89 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column3749_7b652e-89{position:relative;}@media all and (max-width: 1024px){.toluna-column3749_7b652e-89 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column3749_7b652e-89 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column3749_7b652e-89\"><div class=\"kt-inside-inner-col\">\n<p>Depending on the brand objective, brands can&nbsp;<strong>use hooks<\/strong>&nbsp;as levers&nbsp;<strong>to drive view-through<\/strong>&nbsp;and&nbsp;<strong>brand outcomes<\/strong>&nbsp;all in one.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-c645e628e62f8fbab9d9726851472d16\"><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Brand awareness<\/h5>\n\n\n\n<p><strong>Brand awareness<\/strong>&nbsp;refers to how well consumers can recognize and identify your brand. Brands with&nbsp;<strong>high brand awareness tend<\/strong>&nbsp;to be top of mind for consumers and are seen as&nbsp;<strong>more trustworthy<\/strong>&nbsp;than brands with low brand awareness.<\/p>\n\n\n\n<p>A strong hook can have a positive impact on brand awareness. In particular, ads that show the brand\u2019s logo at the top center during&nbsp;<strong>the hook generate a 24% increase in brand awareness.<\/strong><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Ad recall<\/h5>\n\n\n\n<p><strong>Ad recall<\/strong>&nbsp;measures the memorability of an ad. This helps advertisers identify which ads are performing well and leaving a mark on audiences.<\/p>\n\n\n\n<p>It should come as no surprise that a&nbsp;<strong>compelling hook<\/strong>&nbsp;can significantly improve ad recall. In fact, featuring creators from the outset \u2013&nbsp;<strong>which is a great way to draw viewers in \u2013 can increase ad recall by 32%.<\/strong><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Engagement<\/h5>\n\n\n\n<p>Getting consumers to engage with your content (and brand) through longer views or actions (e.g. liking or commenting on the ad) can play a role in the overall success of your brand. Brand engagement is key to building strong relationships with customers and&nbsp;<strong>building brand loyalty.<\/strong><\/p>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box3749_0e29b4-2b .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box3749_0e29b4-2b .kt-blocks-info-box-link-wrap{border-top:5px solid #00CAEB;border-right:5px solid #00CAEB;border-bottom:5px solid #00CAEB;border-left:5px solid #00CAEB;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#ffffff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box3749_0e29b4-2b .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box3749_0e29b4-2b .kt-info-svg-icon-flip, .kt-info-box3749_0e29b4-2b .kt-blocks-info-box-number{font-size:50px;}.kt-info-box3749_0e29b4-2b .kt-blocks-info-box-media{color:#00CAEB;border-radius:200px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box3749_0e29b4-2b .kt-blocks-info-box-media .toluna-info-box-image-intrisic img{border-radius:200px;}.kt-info-box3749_0e29b4-2b .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:#00CAEB;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box3749_0e29b4-2b .kt-infobox-textcontent .kt-blocks-info-box-text{color:#00CAEB;}.kt-info-box3749_0e29b4-2b .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box3749_0e29b4-2b .kt-blocks-info-box-link-wrap{border-top:5px solid #00CAEB;border-right:5px solid #00CAEB;border-bottom:5px solid #00CAEB;border-left:5px solid #00CAEB;}}@media all and (max-width: 767px){.kt-info-box3749_0e29b4-2b .kt-blocks-info-box-link-wrap{border-top:5px solid #00CAEB;border-right:5px solid #00CAEB;border-bottom:5px solid #00CAEB;border-left:5px solid #00CAEB;}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box3749_0e29b4-2b\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-icon-container kt-info-icon-animate-none\"><div class=\"toluna-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_music kt-info-svg-icon\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M511.99 32.01c0-21.71-21.1-37.01-41.6-30.51L150.4 96c-13.3 4.2-22.4 16.5-22.4 30.5v261.42c-10.05-2.38-20.72-3.92-32-3.92-53.02 0-96 28.65-96 64s42.98 64 96 64 96-28.65 96-64V214.31l256-75.02v184.63c-10.05-2.38-20.72-3.92-32-3.92-53.02 0-96 28.65-96 64s42.98 64 96 64 96-28.65 96-64l-.01-351.99z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">75%<\/h2><p class=\"kt-blocks-info-box-text\"><strong>\u201cMusic unites us all\u201d<\/strong>&nbsp;may be a clich\u00e9, but it\u2019s true. Incorporating music in your content can drive an&nbsp;<strong>increase in engagement by a whopping:<\/strong> In addition, ads featuring slice-of-life scenarios at the very beginning (e.g. getting ready for work, sitting at a coffee shop, etc.) are more likely to resonate with viewers and can lead to 25% more engagement actions on average. So don\u2019t be afraid to let your creativity soar!<\/p><\/div><\/div><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Brand love<\/h5>\n\n\n\n<p><strong>Brand love<\/strong>&nbsp;refers to the&nbsp;<strong>personal connection consumers feel towards a brand.<\/strong>&nbsp;This emotional bond is a catalyst to building brand loyalty and staying top of mind.<\/p>\n\n\n\n<p>When it comes to TikTok advertising,&nbsp;<strong>text overlays are a great way to encourage brand love:<\/strong><\/p>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box3749_710fc2-12 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box3749_710fc2-12 .kt-blocks-info-box-link-wrap{border-top:5px solid #00CAEB;border-right:5px solid #00CAEB;border-bottom:5px solid #00CAEB;border-left:5px solid #00CAEB;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#ffffff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box3749_710fc2-12 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box3749_710fc2-12 .kt-info-svg-icon-flip, .kt-info-box3749_710fc2-12 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box3749_710fc2-12 .kt-blocks-info-box-media{color:#00CAEB;border-radius:200px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box3749_710fc2-12 .kt-blocks-info-box-media .toluna-info-box-image-intrisic img{border-radius:200px;}.kt-info-box3749_710fc2-12 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:#00CAEB;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box3749_710fc2-12 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#00CAEB;}.kt-info-box3749_710fc2-12 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box3749_710fc2-12 .kt-blocks-info-box-link-wrap{border-top:5px solid #00CAEB;border-right:5px solid #00CAEB;border-bottom:5px solid #00CAEB;border-left:5px solid #00CAEB;}}@media all and (max-width: 767px){.kt-info-box3749_710fc2-12 .kt-blocks-info-box-link-wrap{border-top:5px solid #00CAEB;border-right:5px solid #00CAEB;border-bottom:5px solid #00CAEB;border-left:5px solid #00CAEB;}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box3749_710fc2-12\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-icon-container kt-info-icon-animate-none\"><div class=\"toluna-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_phone kt-info-svg-icon\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M.19 0c-.11 0-.19.08-.19.19v7.63c0 .11.08.19.19.19h4.63c.11 0 .19-.08.19-.19v-7.63c0-.11-.08-.19-.19-.19h-4.63zm.81 1h3v5h-3v-5zm1.5 5.5c.28 0 .5.22.5.5s-.22.5-.5.5-.5-.22-.5-.5.22-.5.5-.5z\" transform=\"translate(1)\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">26%<\/h2><p class=\"kt-blocks-info-box-text\">Ads that include text overlays within<strong>&nbsp;the first 5 seconds are found to improve likeability and result in a 26% increase in brand love.<\/strong><\/p><\/div><\/div><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Consideration<\/h5>\n\n\n\n<p><strong>Brand consideration<\/strong>&nbsp;is the extent to which consumers remember and consider your brand when researching or contemplating a purchase.<\/p>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box3749_bd24b6-c3 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box3749_bd24b6-c3 .kt-blocks-info-box-link-wrap{border-top:5px solid #00CAEB;border-right:5px solid #00CAEB;border-bottom:5px solid #00CAEB;border-left:5px solid #00CAEB;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#ffffff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box3749_bd24b6-c3 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box3749_bd24b6-c3 .kt-info-svg-icon-flip, .kt-info-box3749_bd24b6-c3 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box3749_bd24b6-c3 .kt-blocks-info-box-media{color:#00CAEB;border-radius:200px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box3749_bd24b6-c3 .kt-blocks-info-box-media .toluna-info-box-image-intrisic img{border-radius:200px;}.kt-info-box3749_bd24b6-c3 .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:#00CAEB;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box3749_bd24b6-c3 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#00CAEB;}.kt-info-box3749_bd24b6-c3 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box3749_bd24b6-c3 .kt-blocks-info-box-link-wrap{border-top:5px solid #00CAEB;border-right:5px solid #00CAEB;border-bottom:5px solid #00CAEB;border-left:5px solid #00CAEB;}}@media all and (max-width: 767px){.kt-info-box3749_bd24b6-c3 .kt-blocks-info-box-link-wrap{border-top:5px solid #00CAEB;border-right:5px solid #00CAEB;border-bottom:5px solid #00CAEB;border-left:5px solid #00CAEB;}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box3749_bd24b6-c3\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-icon-container kt-info-icon-animate-none\"><div class=\"toluna-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_phone kt-info-svg-icon\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M.19 0c-.11 0-.19.08-.19.19v7.63c0 .11.08.19.19.19h4.63c.11 0 .19-.08.19-.19v-7.63c0-.11-.08-.19-.19-.19h-4.63zm.81 1h3v5h-3v-5zm1.5 5.5c.28 0 .5.22.5.5s-.22.5-.5.5-.5-.22-.5-.5.22-.5.5-.5z\" transform=\"translate(1)\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">24%<\/h2><p class=\"kt-blocks-info-box-text\">Our research found that featuring&nbsp;<strong>more than 1 person in your ad in the opening scenes can lead to a 24% increase in consideration.<\/strong><\/p><\/div><\/div><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Likelihood to recommend<\/h5>\n\n\n\n<p><strong>Word-of-mouth<\/strong>&nbsp;recommendations are a powerful way to increase brand awareness and consideration among new customers.&nbsp;<strong>These recommendations come from trusted sources,<\/strong>&nbsp;which in turn creates a trustworthy impression of your brand.<\/p>\n\n\n\n<p>Creating content that inspires and entertains is effective when it comes to generating recommendations. Featuring creators who are aligned with the advertised brands\u2019 category.<\/p>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box3749_404d09-cc .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box3749_404d09-cc .kt-blocks-info-box-link-wrap{border-top:5px solid #00CAEB;border-right:5px solid #00CAEB;border-bottom:5px solid #00CAEB;border-left:5px solid #00CAEB;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#ffffff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box3749_404d09-cc .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box3749_404d09-cc .kt-info-svg-icon-flip, .kt-info-box3749_404d09-cc .kt-blocks-info-box-number{font-size:50px;}.kt-info-box3749_404d09-cc .kt-blocks-info-box-media{color:#00CAEB;border-radius:200px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box3749_404d09-cc .kt-blocks-info-box-media .toluna-info-box-image-intrisic img{border-radius:200px;}.kt-info-box3749_404d09-cc .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:#00CAEB;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box3749_404d09-cc .kt-infobox-textcontent .kt-blocks-info-box-text{color:#00CAEB;}.kt-info-box3749_404d09-cc .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box3749_404d09-cc .kt-blocks-info-box-link-wrap{border-top:5px solid #00CAEB;border-right:5px solid #00CAEB;border-bottom:5px solid #00CAEB;border-left:5px solid #00CAEB;}}@media all and (max-width: 767px){.kt-info-box3749_404d09-cc .kt-blocks-info-box-link-wrap{border-top:5px solid #00CAEB;border-right:5px solid #00CAEB;border-bottom:5px solid #00CAEB;border-left:5px solid #00CAEB;}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box3749_404d09-cc\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-icon-container kt-info-icon-animate-none\"><div class=\"toluna-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_football-ball kt-info-svg-icon\"><svg viewBox=\"0 0 496 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M481.5 60.3c-4.8-18.2-19.1-32.5-37.3-37.4C420.3 16.5 383 8.9 339.4 8L496 164.8c-.8-43.5-8.2-80.6-14.5-104.5zm-467 391.4c4.8 18.2 19.1 32.5 37.3 37.4 23.9 6.4 61.2 14 104.8 14.9L0 347.2c.8 43.5 8.2 80.6 14.5 104.5zM4.2 283.4L220.4 500c132.5-19.4 248.8-118.7 271.5-271.4L275.6 12C143.1 31.4 26.8 130.7 4.2 283.4zm317.3-123.6c3.1-3.1 8.2-3.1 11.3 0l11.3 11.3c3.1 3.1 3.1 8.2 0 11.3l-28.3 28.3 28.3 28.3c3.1 3.1 3.1 8.2 0 11.3l-11.3 11.3c-3.1 3.1-8.2 3.1-11.3 0l-28.3-28.3-22.6 22.7 28.3 28.3c3.1 3.1 3.1 8.2 0 11.3l-11.3 11.3c-3.1 3.1-8.2 3.1-11.3 0L248 278.6l-22.6 22.6 28.3 28.3c3.1 3.1 3.1 8.2 0 11.3l-11.3 11.3c-3.1 3.1-8.2 3.1-11.3 0l-28.3-28.3-28.3 28.3c-3.1 3.1-8.2 3.1-11.3 0l-11.3-11.3c-3.1-3.1-3.1-8.2 0-11.3l28.3-28.3-28.3-28.2c-3.1-3.1-3.1-8.2 0-11.3l11.3-11.3c3.1-3.1 8.2-3.1 11.3 0l28.3 28.3 22.6-22.6-28.3-28.3c-3.1-3.1-3.1-8.2 0-11.3l11.3-11.3c3.1-3.1 8.2-3.1 11.3 0l28.3 28.3 22.6-22.6-28.3-28.3c-3.1-3.1-3.1-8.2 0-11.3l11.3-11.3c3.1-3.1 8.2-3.1 11.3 0l28.3 28.3 28.3-28.5z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">27%<\/h2><p class=\"kt-blocks-info-box-text\"><strong>For example, a fitness creator promoting a health brand \u2013 can drive a 27% increase in inspiration.<\/strong><\/p><\/div><\/div><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Purchase intent<\/h5>\n\n\n\n<p>How likely a consumer is to purchase a product or service from a given brand is known as purchase intent.&nbsp;<strong>Users are more inclined to purchase an advertised product<\/strong>&nbsp;if the ad features creators&nbsp;<strong>who they know and trust<\/strong>&nbsp;and who look like they genuinely use the product.&nbsp;<strong>Authenticity is key<\/strong>&nbsp;here.<\/p>\n\n\n\n<p>Another way to influence purchase intent is to make your brand the protagonist of your ad. Clearly integrating your brand into the ad from the beginning gives viewers a clearer understanding of the product and brand.&nbsp;<strong>As a result, it can increase purchase intent by 20%.<\/strong>&nbsp;One impactful way this can be achieved is by utilizing a problem\/resolution scenario, where the problem is introduced as the hook in the opening seconds, and the brand serves as the hero that solves the problem.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading3749_b0c47a-a2, .wp-block-toluna-advancedheading.kt-adv-heading3749_b0c47a-a2[data-kb-block=\"kb-adv-heading3749_b0c47a-a2\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading3749_b0c47a-a2 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading3749_b0c47a-a2[data-kb-block=\"kb-adv-heading3749_b0c47a-a2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading3749_b0c47a-a2 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading3749_b0c47a-a2\">3 considerations to delivering a hook that converts on TikTok<br><\/h3>\n\n\n<style>.kt-accordion-id3749_d98101-3f .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id3749_d98101-3f .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#f6f6f6;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id3749_d98101-3f .wp-block-toluna-pane 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transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id3749_d98101-3f .wp-block-toluna-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}.kt-accordion-id3749_d98101-3f .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id3749_d98101-3f .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id3749_d98101-3f .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id3749_d98101-3f .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#BE530B;border-top-style:solid;border-right-color:#BE530B;border-right-style:solid;border-bottom-color:#BE530B;border-bottom-style:solid;border-left-color:#BE530B;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-toluna-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id3749_d98101-3f kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-toluna-pane kt-accordion-pane kt-accordion-pane-1 kt-pane3749_39190c-34\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Make your brand the hero<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<ul class=\"wp-block-list\">\n<li><strong>Positioning your brand<\/strong>&nbsp;as the&nbsp;<strong>central character<\/strong>&nbsp;in your content&nbsp;<strong>boosts the content\u2019s ability to hook a user by 1.5 times.<\/strong><\/li>\n\n\n\n<li>Numerous strategies can be employed to achieve this, such as showcasing product versatility, illustrating how the brand enhances experiences, and offering tips and tricks.<\/li>\n\n\n\n<li><strong>By placing the brand at the forefront of the advertisement and prominently featuring it as the hero,<\/strong>&nbsp;ads on TikTok can experience&nbsp;<strong>substantial increases in brand interest&nbsp;(+32%).<\/strong><\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-toluna-pane kt-accordion-pane kt-accordion-pane-2 kt-pane3749_929cee-ea\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Leverage TikTok creators<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<ul class=\"wp-block-list\">\n<li><strong>Creators play a crucial role<\/strong>&nbsp;in captivating audiences \u2013 in fact,&nbsp;<strong>ads featuring creators are&nbsp;1.7 times&nbsp;more likely to hook a viewer than ads featuring celebrities.<\/strong><\/li>\n\n\n\n<li>Highlighting individuals whom viewers can relate to enhances the effectiveness of the hook.<\/li>\n\n\n\n<li>Videos are&nbsp;<strong>more likely to hook viewers when creators are aligned with the content vertical,<\/strong>&nbsp;as opposed to those featuring creators who are not associated with it.&nbsp;<strong>When viewers believe that the creator<\/strong>&nbsp;is a user of the product and\/or brand,&nbsp;<strong>it motivates purchase intent.<\/strong><\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-toluna-pane kt-accordion-pane kt-accordion-pane-3 kt-pane3749_21840c-28\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Make it authentic<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<ul class=\"wp-block-list\">\n<li>Utilize the distinctive attributes of the TikTok platform to enhance the authenticity of your content.<\/li>\n\n\n\n<li>Audiences are drawn to brands and lean into branded content that embrace current TikTok trends.&nbsp;<strong>Advertisements incorporating trends from the start are&nbsp;1.5 times&nbsp;more likely to engage viewers compared to those that don\u2019t.<\/strong><\/li>\n\n\n\n<li>Incorporating energetic music and text overlays further contributes to the feeling that the content is native to the platform, which enhances authenticity.<\/li>\n\n\n\n<li><strong>Ads that prioritize authenticity increase the perception that the brand meets viewers\u2019 needs by&nbsp;20%.<\/strong><\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Exceed expectations and deliver the promise of your hook<\/h3>\n\n\n<style>.kb-row-layout-id3749_7c2a67-06 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3749_7c2a67-06 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id3749_7c2a67-06 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id3749_7c2a67-06 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3749_7c2a67-06 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id3749_7c2a67-06 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3749_7c2a67-06 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column3749_be908a-11 > .kt-inside-inner-col,.toluna-column3749_be908a-11 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column3749_be908a-11 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column3749_be908a-11 > .kt-inside-inner-col{flex-direction:column;}.toluna-column3749_be908a-11 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column3749_be908a-11 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column3749_be908a-11{position:relative;}@media all and (max-width: 1024px){.toluna-column3749_be908a-11 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column3749_be908a-11 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column3749_be908a-11\"><div class=\"kt-inside-inner-col\">\n<p>Given the insights shared above, it\u2019s clear that&nbsp;<strong>a hook is an essential part of TikTok advertising<\/strong>&nbsp;and plays a pivotal role in driving positive brand outcomes.<\/p>\n\n\n\n<p>But your work doesn\u2019t stop at the hook. Once the hook is achieved, you then need to provide value to viewers by delivering on what the hook has promised. As important as creating a strong hook is to ensure cohesion throughout the rest of the ad. When users feel like the rest of the ad exceeds the expectations set by the hook,<strong>&nbsp;it can lead to 1.9 times more brand love and credibility, as well as 2 times the purchase intent.<\/strong><\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column3749_90b709-2d > .kt-inside-inner-col,.toluna-column3749_90b709-2d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column3749_90b709-2d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column3749_90b709-2d > .kt-inside-inner-col{flex-direction:column;}.toluna-column3749_90b709-2d > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column3749_90b709-2d > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column3749_90b709-2d{position:relative;}@media all and (max-width: 1024px){.toluna-column3749_90b709-2d > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column3749_90b709-2d > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column3749_90b709-2d\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"768\" height=\"988\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/selfie-blogger-influencer_fit_3-768x988-1.jpg\" alt=\"\" class=\"wp-image-3828\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/selfie-blogger-influencer_fit_3-768x988-1.jpg 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/selfie-blogger-influencer_fit_3-768x988-1-233x300.jpg 233w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><strong>For more insights regarding advertising on TikTok, check out&nbsp;<a href=\"https:\/\/www.tiktok.com\/business\/en-SG\/insights\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok Insights<\/a>.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you need a hand analyzing, optimizing, or strategizing for your creative advertising, we\u2019re here to help. Reach out to one of our experts and let\u2019s create ads that keep consumers hooked.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that video platforms provide an abundance of content that<\/p>\n","protected":false},"author":11,"featured_media":11823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-3749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whitepaper","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/posts\/3749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/comments?post=3749"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/posts\/3749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/media\/11823"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/media?parent=3749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/categories?post=3749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/tags?post=3749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}