{"id":6458,"date":"2024-01-18T10:59:00","date_gmt":"2024-01-18T10:59:00","guid":{"rendered":"https:\/\/toluna-2025.local\/?p=6458"},"modified":"2026-01-22T15:25:57","modified_gmt":"2026-01-22T14:25:57","slug":"using-human-visuals-in-your-packaging-design","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/it\/using-human-visuals-in-your-packaging-design\/","title":{"rendered":"Using human visuals in your packaging design"},"content":{"rendered":"\n<p>Welcome to the 3rd article in our PACT blog post series: a collection of blog posts that dive into the principles and best practices of effective packaging design. Today, we\u2019re discussing the use of human imagery in packaging design and how it can help drive positive perceptions of your brand and product.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading6458_4edf0d-f1, .wp-block-toluna-advancedheading.kt-adv-heading6458_4edf0d-f1[data-kb-block=\"kb-adv-heading6458_4edf0d-f1\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading6458_4edf0d-f1 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading6458_4edf0d-f1[data-kb-block=\"kb-adv-heading6458_4edf0d-f1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading6458_4edf0d-f1 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading6458_4edf0d-f1\">The power of human imagery<\/h2>\n\n\n\n<p>Did you know that incorporating human visuals can help follow the recipe?<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">In most cases, human visuals serve one of two functions in packaging design:<\/h5>\n\n\n<style>.kt-accordion-id6458_2d57ee-20 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id6458_2d57ee-20 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id6458_2d57ee-20 .wp-block-toluna-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;background:#ED0A8D;color:#ffffff;padding-top:14px;padding-right:16px;padding-bottom:14px;padding-left:16px;}.kt-accordion-id6458_2d57ee-20:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id6458_2d57ee-20:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id6458_2d57ee-20:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#ffffff;}.kt-accordion-id6458_2d57ee-20:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id6458_2d57ee-20:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#ED0A8D;}.kt-accordion-id6458_2d57ee-20 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id6458_2d57ee-20 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{color:#ffffff;background:#007EE2;border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id6458_2d57ee-20:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id6458_2d57ee-20:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id6458_2d57ee-20:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id6458_2d57ee-20:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id6458_2d57ee-20:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id6458_2d57ee-20:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#ffffff;}.kt-accordion-id6458_2d57ee-20:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id6458_2d57ee-20:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id6458_2d57ee-20:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id6458_2d57ee-20:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#007EE2;}.kt-accordion-id6458_2d57ee-20 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id6458_2d57ee-20 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{color:#ffffff;background:#007EE2;border-top-color:#BE530B;border-top-style:solid;border-right-color:#BE530B;border-right-style:solid;border-bottom-color:#BE530B;border-bottom-style:solid;border-left-color:#BE530B;border-left-style:solid;}.kt-accordion-id6458_2d57ee-20:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id6458_2d57ee-20:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id6458_2d57ee-20:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#ffffff;}.kt-accordion-id6458_2d57ee-20:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id6458_2d57ee-20:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#007EE2;}@media all and (max-width: 1024px){.kt-accordion-id6458_2d57ee-20 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id6458_2d57ee-20 .wp-block-toluna-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}}@media all and (max-width: 1024px){.kt-accordion-id6458_2d57ee-20 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id6458_2d57ee-20 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id6458_2d57ee-20 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id6458_2d57ee-20 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#BE530B;border-top-style:solid;border-right-color:#BE530B;border-right-style:solid;border-bottom-color:#BE530B;border-bottom-style:solid;border-left-color:#BE530B;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id6458_2d57ee-20 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id6458_2d57ee-20 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id6458_2d57ee-20 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id6458_2d57ee-20 .wp-block-toluna-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}.kt-accordion-id6458_2d57ee-20 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id6458_2d57ee-20 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id6458_2d57ee-20 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id6458_2d57ee-20 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#BE530B;border-top-style:solid;border-right-color:#BE530B;border-right-style:solid;border-bottom-color:#BE530B;border-bottom-style:solid;border-left-color:#BE530B;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-toluna-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id6458_2d57ee-20 kt-accordion-has-2-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-toluna-pane kt-accordion-pane kt-accordion-pane-1 kt-pane6458_f089aa-d2\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Reason to believe<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Often illustrated through visuals showing humans using the product, emphasizing its ease of use, safety, etc.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-toluna-pane kt-accordion-pane kt-accordion-pane-2 kt-pane6458_977326-2f\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Emotive end-promise<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Typically conveyed through increased beauty, improved health or happiness, etc.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p>Human visuals on packaging add credibility to the product and create a memorable impression.<br>Even when it comes to ads, there is a&nbsp;<a href=\"https:\/\/www.ad-lib.io\/resources\/why-do-faces-make-the-ad-more-successful\" target=\"_blank\" rel=\"noreferrer noopener\">positive correlation<\/a>&nbsp;between including human visuals and<br>ad performance.<\/p>\n\n\n\n<p>Backtracking to pack design, human visuals can help drive premium perceptions. The previous article in our PACT series goes into more detail about driving premium perceptions through packaging design.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading6458_ea0e93-eb, .wp-block-toluna-advancedheading.kt-adv-heading6458_ea0e93-eb[data-kb-block=\"kb-adv-heading6458_ea0e93-eb\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading6458_ea0e93-eb mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading6458_ea0e93-eb[data-kb-block=\"kb-adv-heading6458_ea0e93-eb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading6458_ea0e93-eb wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading6458_ea0e93-eb\">The importance of hierarchy<\/h2>\n\n\n<style>.kb-row-layout-id6458_fe643c-10 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6458_fe643c-10 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id6458_fe643c-10 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id6458_fe643c-10 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6458_fe643c-10 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id6458_fe643c-10 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6458_fe643c-10 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column6458_2ac22f-32 > .kt-inside-inner-col,.toluna-column6458_2ac22f-32 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column6458_2ac22f-32 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column6458_2ac22f-32 > .kt-inside-inner-col{flex-direction:column;}.toluna-column6458_2ac22f-32 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column6458_2ac22f-32 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column6458_2ac22f-32{position:relative;}@media all and (max-width: 1024px){.toluna-column6458_2ac22f-32 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column6458_2ac22f-32 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column6458_2ac22f-32\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"744\" height=\"940\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2024\/01\/Philips-Sonicare-left.png\" alt=\"\" class=\"wp-image-9863\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2024\/01\/Philips-Sonicare-left.png 744w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2024\/01\/Philips-Sonicare-left-237x300.png 237w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column6458_60953e-da > .kt-inside-inner-col,.toluna-column6458_60953e-da > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column6458_60953e-da > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column6458_60953e-da > .kt-inside-inner-col{flex-direction:column;}.toluna-column6458_60953e-da > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column6458_60953e-da > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column6458_60953e-da{position:relative;}@media all and (max-width: 1024px){.toluna-column6458_60953e-da > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column6458_60953e-da > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column6458_60953e-da\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"744\" height=\"940\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2024\/01\/Philips-Sonicare-right-3.png\" alt=\"\" class=\"wp-image-9855\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2024\/01\/Philips-Sonicare-right-3.png 744w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2024\/01\/Philips-Sonicare-right-3-237x300.png 237w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p>Upon looking at the first packaging design&nbsp;(left), my eyes are immediately directed to the visual of the woman, which signals a promise of beauty and health \u2013 but I have no clue what the product is yet.<\/p>\n\n\n\n<p>When I look at the second design&nbsp;(right), however, the visual of the product itself is much more prominent, revealing the type of product and its functional benefits. While the woman is still visible, she is positioned in the background \u2013 and thus, the second point of focus \u2013 of the design, establishing the right hierarchy. The second design illustrates the product and its functional characteristics before its end-promise.<\/p>\n\n\n\n<p>Thanks to this optimum hierarchy, the second design generates a purchase intent of 41% \u2013 a notably higher percentage compared to the \u2018reversed hierarchy\u2019 design on the left, which has a purchase intent of 34%. This goes to show that having a design with a sub-optimal hierarchy can have serious negative commercial impact (lower sales).<\/p>\n\n\n\n<p>Now that you know about the potential of using human visuals and the importance of getting the hierarchy right, it\u2019s time to elevate your packaging design. Our PACT solution suite can help set you up for success \u2013 learn more about our pack testing capabilities&nbsp;<a href=\"https:\/\/www.metrixlab.com\/solutions\/product-innovation\/drive-more-impact-with-powerful-packaging-design\/\">here<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the 3rd article in our PACT blog post series: a<\/p>\n","protected":false},"author":45,"featured_media":9871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-6458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/posts\/6458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/comments?post=6458"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/posts\/6458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/media\/9871"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/media?parent=6458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/categories?post=6458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/tags?post=6458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}