4 November 2019 \u2013<\/strong>Toluna has launched an innovative new tool which enables clients to pre-test advertising in just 24 hours. ACT Instant uses machine and deep learning elements of artificial intelligence (AI) to predict advertising performance without the need for surveys or respondents. At launch today the solution is available in the US for mobile social video and will roll out globally for other ad formats.<\/p>\n\n\n\n Toluna already utilizes\u00a0proprietary solutions<\/a>\u00a0across the entire creative development lifecycle from early stage concept development to finished creative testing. ACT Instant complements our existing final creative solutions by providing clients with detailed advertising recommendations and predictive performance based on algorithms coupled with analysis from\u00a0advertising experts<\/a>.<\/p>\n\n\n\n ACT Instant utilizes best-in-class custom algorithms to code ads across 130+ variables. The level of granularity and data this provides are unparalleled in copy testing, enabling Toluna (formerly MetrixLab) to provide more detailed recommendations to clients than ever before. Machine learning-based predictive modelling is used to ensure that overall performance predictions align with the validated copy testing approaches that Toluna has historically used to test thousands of ads each year.<\/p>\n\n\n\n