{"id":8498,"date":"2022-03-24T16:17:00","date_gmt":"2022-03-24T16:17:00","guid":{"rendered":"https:\/\/toluna-2025.local\/?p=8498"},"modified":"2026-05-13T13:57:44","modified_gmt":"2026-05-13T11:57:44","slug":"how-to-develop-authentic-sustainability-communications","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/it\/how-to-develop-authentic-sustainability-communications\/","title":{"rendered":"How to develop authentic sustainability communications"},"content":{"rendered":"<style>.kb-row-layout-id8498_116597-ee > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id8498_116597-ee > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id8498_116597-ee > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id8498_116597-ee > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id8498_116597-ee > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id8498_116597-ee > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id8498_116597-ee alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column8498_97712b-71 > .kt-inside-inner-col,.toluna-column8498_97712b-71 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column8498_97712b-71 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column8498_97712b-71 > .kt-inside-inner-col{flex-direction:column;}.toluna-column8498_97712b-71 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column8498_97712b-71 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column8498_97712b-71{position:relative;}@media all and (max-width: 1024px){.toluna-column8498_97712b-71 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column8498_97712b-71 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column8498_97712b-71\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading8498_5807b2-fd, .wp-block-toluna-advancedheading.kt-adv-heading8498_5807b2-fd[data-kb-block=\"kb-adv-heading8498_5807b2-fd\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_5807b2-fd mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_5807b2-fd[data-kb-block=\"kb-adv-heading8498_5807b2-fd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading8498_5807b2-fd wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_5807b2-fd\">We are at a crucial tipping point in terms of developing authentic sustainability communications and creative. The pressure on brands to end greenwashing is stepping up. It\u2019s coming from all angles: Pressure groups, regulatory boards and consumers themselves.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_1387b9-0b, .wp-block-toluna-advancedheading.kt-adv-heading8498_1387b9-0b[data-kb-block=\"kb-adv-heading8498_1387b9-0b\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_1387b9-0b mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_1387b9-0b[data-kb-block=\"kb-adv-heading8498_1387b9-0b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading8498_1387b9-0b wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_1387b9-0b\">Consumer trust is eroding rapidly and cynicism is growing<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_f3ac92-92, .wp-block-toluna-advancedheading.kt-adv-heading8498_f3ac92-92[data-kb-block=\"kb-adv-heading8498_f3ac92-92\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_f3ac92-92 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_f3ac92-92[data-kb-block=\"kb-adv-heading8498_f3ac92-92\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading8498_f3ac92-92 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_f3ac92-92\">In some&nbsp;<a href=\"https:\/\/www.capgemini.com\/research\/how-sustainability-is-fundamentally-changing-consumer-preferences\/\" target=\"_blank\" rel=\"noreferrer noopener\">recent work by Capgemini<\/a>, we see that consumer trust of sustainability claims is only at 44% at a global level. Recent studies in the UK have seen this to be estimated around 1\/5 of consumers trusting brand sustainability claims. These figures tells us that marketeers have some work to do to overcome the growing cynicism of consumers.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_f911ee-ed, .wp-block-toluna-advancedheading.kt-adv-heading8498_f911ee-ed[data-kb-block=\"kb-adv-heading8498_f911ee-ed\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_f911ee-ed mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_f911ee-ed[data-kb-block=\"kb-adv-heading8498_f911ee-ed\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading8498_f911ee-ed wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_f911ee-ed\">Regulatory pressure is increasing<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_330871-94, .wp-block-toluna-advancedheading.kt-adv-heading8498_330871-94[data-kb-block=\"kb-adv-heading8498_330871-94\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_330871-94 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_330871-94[data-kb-block=\"kb-adv-heading8498_330871-94\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading8498_330871-94 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_330871-94\">In the UK, the CMA (Competition &amp; Markets Authority) has developed a \u201c<a href=\"https:\/\/greenclaims.campaign.gov.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">green claims code<\/a>\u201d. The Dutch&nbsp;<a href=\"https:\/\/www.acm.nl\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer and Market Authority (ACM)<\/a>&nbsp;is taking action against six clothing companies found to have made significantly misleading claims about sustainability. In the USA, the&nbsp;<a href=\"https:\/\/abcnews.go.com\/Politics\/biden-administration-faces-increasing-calls-stop-companies-greenwashing\/story?id=76907048\" target=\"_blank\" rel=\"noreferrer noopener\">Biden administration<\/a>&nbsp;is facing increasing calls to stop companies greenwashing and are talking about more action to crack down on greenwashing, especially in light of the administration\u2019s stance on climate change.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_e71360-a4, .wp-block-toluna-advancedheading.kt-adv-heading8498_e71360-a4[data-kb-block=\"kb-adv-heading8498_e71360-a4\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_e71360-a4 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_e71360-a4[data-kb-block=\"kb-adv-heading8498_e71360-a4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading8498_e71360-a4 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_e71360-a4\">Pressure groups continue to have stronger impact<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_231a51-91, .wp-block-toluna-advancedheading.kt-adv-heading8498_231a51-91[data-kb-block=\"kb-adv-heading8498_231a51-91\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_231a51-91 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_231a51-91[data-kb-block=\"kb-adv-heading8498_231a51-91\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading8498_231a51-91 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_231a51-91\">For the first time in the USA,&nbsp;<a href=\"https:\/\/www.greenpeace.org\/usa\/news\/greenpeace-jointly-files-ftc-complaint-against-chevron\/\" target=\"_blank\" rel=\"noreferrer noopener\">Greenpeace filed the first-ever greenwashing complaint<\/a>&nbsp;against an oil company to the Federal Trade Commission last year against Chevron. They accused Chevron of violating advertising guidelines from FTC known as the \u201cGreen Guides\u201d.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_b8f71c-a7, .wp-block-toluna-advancedheading.kt-adv-heading8498_b8f71c-a7[data-kb-block=\"kb-adv-heading8498_b8f71c-a7\"]{text-align:left;font-size:var(--global-kb-font-size-xl, 2rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_b8f71c-a7 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_b8f71c-a7[data-kb-block=\"kb-adv-heading8498_b8f71c-a7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading8498_b8f71c-a7 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_b8f71c-a7\">Sustainability communication that matters<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_694849-cf, .wp-block-toluna-advancedheading.kt-adv-heading8498_694849-cf[data-kb-block=\"kb-adv-heading8498_694849-cf\"]{text-align:left;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_694849-cf mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_694849-cf[data-kb-block=\"kb-adv-heading8498_694849-cf\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading8498_694849-cf wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_694849-cf\">Brands who exaggerate their commitment to the environment through claims and advertising will now be caught out more than ever \u2013 that is, if they are not able to substantiate their sustainability claims. Thanks to social media and the tidal wave of calls to action on the climate emergency, we will see a rising backlash and scrutiny over communications like never before.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_5ca2d7-b0, .wp-block-toluna-advancedheading.kt-adv-heading8498_5ca2d7-b0[data-kb-block=\"kb-adv-heading8498_5ca2d7-b0\"]{text-align:left;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_5ca2d7-b0 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_5ca2d7-b0[data-kb-block=\"kb-adv-heading8498_5ca2d7-b0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading8498_5ca2d7-b0 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_5ca2d7-b0\">So brands using sustainability-based claims need to step up and build back the trust of consumers. Through our consultancy work, pre-testing and sustainability practice at Toluna (formerly MetrixLab), we have developed the following strategic guidelines to help brands build stronger communications in the sustainability space:<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-toluna-rowlayout.kb-row-layout-id8498_c76396-d2{margin-bottom:var(--global-kb-spacing-md, 2rem);}.kb-row-layout-id8498_c76396-d2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id8498_c76396-d2 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id8498_c76396-d2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);}.kb-row-layout-id8498_c76396-d2 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id8498_c76396-d2 > .kt-row-column-wrap{grid-template-columns:repeat(4, minmax(0, 1fr));}.kb-row-layout-id8498_c76396-d2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id8498_c76396-d2 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id8498_c76396-d2 > .kt-row-column-wrap{grid-template-columns:repeat(4, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id8498_c76396-d2 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id8498_c76396-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id8498_c76396-d2 aligncenter wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-4-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column8498_5b98ea-bd > .kt-inside-inner-col{display:flex;}.toluna-column8498_5b98ea-bd > .kt-inside-inner-col,.toluna-column8498_5b98ea-bd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column8498_5b98ea-bd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column8498_5b98ea-bd > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.toluna-column8498_5b98ea-bd > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column8498_5b98ea-bd > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column8498_5b98ea-bd > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column8498_5b98ea-bd{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column8498_5b98ea-bd{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column8498_5b98ea-bd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column8498_5b98ea-bd > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column8498_5b98ea-bd{text-align:left;}.toluna-column8498_5b98ea-bd{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column8498_5b98ea-bd{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column8498_5b98ea-bd{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column8498_5b98ea-bd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column8498_5b98ea-bd > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column8498_5b98ea-bd{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column8498_5b98ea-bd{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column8498_5b98ea-bd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column8498_5b98ea-bd > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column8498_5b98ea-bd\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image8498_ee6b7f-f8:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image8498_ee6b7f-f8.kb-image-is-ratio-size, .kb-image8498_ee6b7f-f8 .kb-image-is-ratio-size{max-width:70px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image8498_ee6b7f-f8.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image8498_ee6b7f-f8 .kb-image-is-ratio-size{align-self:unset;}.kb-image8498_ee6b7f-f8{max-width:70px;}.image-is-svg.kb-image8498_ee6b7f-f8{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image8498_ee6b7f-f8 img{width:100%;}.kb-image8498_ee6b7f-f8 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image8498_ee6b7f-f8 size-full kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/2.png\" alt=\"\" class=\"kb-img wp-image-52133\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/2.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/2-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/2-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_65e1f3-60, .wp-block-toluna-advancedheading.kt-adv-heading8498_65e1f3-60[data-kb-block=\"kb-adv-heading8498_65e1f3-60\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_65e1f3-60 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_65e1f3-60[data-kb-block=\"kb-adv-heading8498_65e1f3-60\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading8498_65e1f3-60 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_65e1f3-60\"><strong>Permissibility<\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_3e6631-1e, .wp-block-toluna-advancedheading.kt-adv-heading8498_3e6631-1e[data-kb-block=\"kb-adv-heading8498_3e6631-1e\"]{text-align:center;font-size:var(--global-kb-font-size-sm, 0.875rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_3e6631-1e mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_3e6631-1e[data-kb-block=\"kb-adv-heading8498_3e6631-1e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading8498_3e6631-1e wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_3e6631-1e\">Your brand needs consumer permission to own the claim. That means you need to earn that right by making sure that it fits your brand in order to drive equity.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column8498_c266ec-2f > .kt-inside-inner-col{display:flex;}.toluna-column8498_c266ec-2f > .kt-inside-inner-col,.toluna-column8498_c266ec-2f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column8498_c266ec-2f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column8498_c266ec-2f > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column8498_c266ec-2f > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column8498_c266ec-2f > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column8498_c266ec-2f > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column8498_c266ec-2f > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column8498_c266ec-2f{position:relative;}@media all and (max-width: 1024px){.toluna-column8498_c266ec-2f > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column8498_c266ec-2f > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column8498_c266ec-2f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image8498_cf3237-42:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image8498_cf3237-42.kb-image-is-ratio-size, .kb-image8498_cf3237-42 .kb-image-is-ratio-size{max-width:70px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image8498_cf3237-42.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image8498_cf3237-42 .kb-image-is-ratio-size{align-self:unset;}.kb-image8498_cf3237-42{max-width:70px;}.image-is-svg.kb-image8498_cf3237-42{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image8498_cf3237-42 img{width:100%;}.kb-image8498_cf3237-42 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image8498_cf3237-42 kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/8.png\" class=\"kb-img wp-image-52169\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/8.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/8-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/8-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_e3a19a-5e, .wp-block-toluna-advancedheading.kt-adv-heading8498_e3a19a-5e[data-kb-block=\"kb-adv-heading8498_e3a19a-5e\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_e3a19a-5e mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_e3a19a-5e[data-kb-block=\"kb-adv-heading8498_e3a19a-5e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading8498_e3a19a-5e wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_e3a19a-5e\"><strong><strong>Be authentic<\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_f2f6c6-a5, .wp-block-toluna-advancedheading.kt-adv-heading8498_f2f6c6-a5[data-kb-block=\"kb-adv-heading8498_f2f6c6-a5\"]{text-align:center;font-size:var(--global-kb-font-size-sm, 0.875rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_f2f6c6-a5 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_f2f6c6-a5[data-kb-block=\"kb-adv-heading8498_f2f6c6-a5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading8498_f2f6c6-a5 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_f2f6c6-a5\">Live and breathe your sustainability claims throughout the organization. Substantiate those claims with absolute thoroughness.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column8498_3f980b-05 > .kt-inside-inner-col{display:flex;}.toluna-column8498_3f980b-05 > .kt-inside-inner-col,.toluna-column8498_3f980b-05 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column8498_3f980b-05 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column8498_3f980b-05 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column8498_3f980b-05 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column8498_3f980b-05 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column8498_3f980b-05 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column8498_3f980b-05 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column8498_3f980b-05{position:relative;}@media all and (max-width: 1024px){.toluna-column8498_3f980b-05 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column8498_3f980b-05 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column8498_3f980b-05\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image8498_a8d003-0c:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image8498_a8d003-0c.kb-image-is-ratio-size, .kb-image8498_a8d003-0c .kb-image-is-ratio-size{max-width:70px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image8498_a8d003-0c.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image8498_a8d003-0c .kb-image-is-ratio-size{align-self:unset;}.kb-image8498_a8d003-0c{max-width:70px;}.image-is-svg.kb-image8498_a8d003-0c{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image8498_a8d003-0c img{width:100%;}.kb-image8498_a8d003-0c .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image8498_a8d003-0c kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/9.png\" class=\"kb-img wp-image-52178\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/9.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/9-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/9-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_3bec30-05, .wp-block-toluna-advancedheading.kt-adv-heading8498_3bec30-05[data-kb-block=\"kb-adv-heading8498_3bec30-05\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_3bec30-05 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_3bec30-05[data-kb-block=\"kb-adv-heading8498_3bec30-05\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading8498_3bec30-05 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_3bec30-05\"><strong><strong><strong>Be transparent<\/strong><\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_d08ad3-16, .wp-block-toluna-advancedheading.kt-adv-heading8498_d08ad3-16[data-kb-block=\"kb-adv-heading8498_d08ad3-16\"]{text-align:center;font-size:var(--global-kb-font-size-sm, 0.875rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_d08ad3-16 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_d08ad3-16[data-kb-block=\"kb-adv-heading8498_d08ad3-16\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading8498_d08ad3-16 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_d08ad3-16\">Provide easy access to publicly available information that supports your claims and advertising. Transparency builds trust.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column8498_60e809-26 > .kt-inside-inner-col{display:flex;}.toluna-column8498_60e809-26 > .kt-inside-inner-col,.toluna-column8498_60e809-26 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column8498_60e809-26 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column8498_60e809-26 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column8498_60e809-26 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column8498_60e809-26 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column8498_60e809-26 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column8498_60e809-26 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column8498_60e809-26{position:relative;}@media all and (max-width: 1024px){.toluna-column8498_60e809-26 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column8498_60e809-26 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column8498_60e809-26\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image8498_c53202-f0:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image8498_c53202-f0.kb-image-is-ratio-size, .kb-image8498_c53202-f0 .kb-image-is-ratio-size{max-width:70px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image8498_c53202-f0.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image8498_c53202-f0 .kb-image-is-ratio-size{align-self:unset;}.kb-image8498_c53202-f0{max-width:70px;}.image-is-svg.kb-image8498_c53202-f0{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image8498_c53202-f0 img{width:100%;}.kb-image8498_c53202-f0 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image8498_c53202-f0 kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/15.png\" class=\"kb-img wp-image-52359\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/15.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/15-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/15-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_bfbad5-2e, .wp-block-toluna-advancedheading.kt-adv-heading8498_bfbad5-2e[data-kb-block=\"kb-adv-heading8498_bfbad5-2e\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_bfbad5-2e mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_bfbad5-2e[data-kb-block=\"kb-adv-heading8498_bfbad5-2e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading8498_bfbad5-2e wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_bfbad5-2e\"><strong><strong><strong>Be fresh<\/strong><\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_31cd35-99, .wp-block-toluna-advancedheading.kt-adv-heading8498_31cd35-99[data-kb-block=\"kb-adv-heading8498_31cd35-99\"]{text-align:center;font-size:var(--global-kb-font-size-sm, 0.875rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_31cd35-99 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_31cd35-99[data-kb-block=\"kb-adv-heading8498_31cd35-99\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading8498_31cd35-99 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_31cd35-99\">As the arena of sustainability-based claims becomes increasingly cluttered, you\u2019ll need to bring a fresh, relevant and credible perspective to the creative.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column8498_52982d-d4 > .kt-inside-inner-col{display:flex;}.toluna-column8498_52982d-d4 > .kt-inside-inner-col,.toluna-column8498_52982d-d4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column8498_52982d-d4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column8498_52982d-d4 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column8498_52982d-d4 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column8498_52982d-d4 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column8498_52982d-d4 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column8498_52982d-d4 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column8498_52982d-d4{position:relative;}@media all and (max-width: 1024px){.toluna-column8498_52982d-d4 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column8498_52982d-d4 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column8498_52982d-d4\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image8498_d8e359-9f:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image8498_d8e359-9f.kb-image-is-ratio-size, .kb-image8498_d8e359-9f .kb-image-is-ratio-size{max-width:70px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image8498_d8e359-9f.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image8498_d8e359-9f .kb-image-is-ratio-size{align-self:unset;}.kb-image8498_d8e359-9f{max-width:70px;}.image-is-svg.kb-image8498_d8e359-9f{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image8498_d8e359-9f img{width:100%;}.kb-image8498_d8e359-9f .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image8498_d8e359-9f kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"163\" height=\"163\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39234.png\" class=\"kb-img wp-image-50306\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39234.png 163w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39234-150x150.png 150w\" sizes=\"(max-width: 163px) 100vw, 163px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_971d67-6b, .wp-block-toluna-advancedheading.kt-adv-heading8498_971d67-6b[data-kb-block=\"kb-adv-heading8498_971d67-6b\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_971d67-6b mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_971d67-6b[data-kb-block=\"kb-adv-heading8498_971d67-6b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading8498_971d67-6b wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_971d67-6b\"><strong><strong><strong><strong>Build your brand around a genuine commitment to shared values<\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_da5fc1-ab, .wp-block-toluna-advancedheading.kt-adv-heading8498_da5fc1-ab[data-kb-block=\"kb-adv-heading8498_da5fc1-ab\"]{text-align:center;font-size:var(--global-kb-font-size-sm, 0.875rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_da5fc1-ab mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_da5fc1-ab[data-kb-block=\"kb-adv-heading8498_da5fc1-ab\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading8498_da5fc1-ab wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_da5fc1-ab\">Consumers feel good about being part of a brand purpose that resonates with their personal values. It aligns with how they want to be perceived or how they want to help the world.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column8498_97479f-79 > .kt-inside-inner-col{display:flex;}.toluna-column8498_97479f-79 > .kt-inside-inner-col,.toluna-column8498_97479f-79 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column8498_97479f-79 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column8498_97479f-79 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column8498_97479f-79 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column8498_97479f-79 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column8498_97479f-79 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column8498_97479f-79 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column8498_97479f-79{position:relative;}@media all and (max-width: 1024px){.toluna-column8498_97479f-79 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column8498_97479f-79 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column8498_97479f-79\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image8498_e3067a-89:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image8498_e3067a-89.kb-image-is-ratio-size, .kb-image8498_e3067a-89 .kb-image-is-ratio-size{max-width:70px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image8498_e3067a-89.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image8498_e3067a-89 .kb-image-is-ratio-size{align-self:unset;}.kb-image8498_e3067a-89{max-width:70px;}.image-is-svg.kb-image8498_e3067a-89{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image8498_e3067a-89 img{width:100%;}.kb-image8498_e3067a-89 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image8498_e3067a-89 kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/1.png\" class=\"kb-img wp-image-52124\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/1.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/1-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/1-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_6ec2ee-47, .wp-block-toluna-advancedheading.kt-adv-heading8498_6ec2ee-47[data-kb-block=\"kb-adv-heading8498_6ec2ee-47\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_6ec2ee-47 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_6ec2ee-47[data-kb-block=\"kb-adv-heading8498_6ec2ee-47\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading8498_6ec2ee-47 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_6ec2ee-47\"><strong><strong><strong><strong><strong>Focus on driving your sustainability-related brand attributes<\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_728f29-95, .wp-block-toluna-advancedheading.kt-adv-heading8498_728f29-95[data-kb-block=\"kb-adv-heading8498_728f29-95\"]{text-align:center;font-size:var(--global-kb-font-size-sm, 0.875rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_728f29-95 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_728f29-95[data-kb-block=\"kb-adv-heading8498_728f29-95\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading8498_728f29-95 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_728f29-95\">Determine, assess and monitor your core brand levers of sustainability to drive your equity.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column8498_6c83ee-91 > .kt-inside-inner-col{display:flex;}.toluna-column8498_6c83ee-91 > .kt-inside-inner-col,.toluna-column8498_6c83ee-91 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column8498_6c83ee-91 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column8498_6c83ee-91 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column8498_6c83ee-91 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column8498_6c83ee-91 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column8498_6c83ee-91 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column8498_6c83ee-91 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column8498_6c83ee-91{position:relative;}@media all and (max-width: 1024px){.toluna-column8498_6c83ee-91 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column8498_6c83ee-91 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column8498_6c83ee-91\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image8498_f3fbe4-9d:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image8498_f3fbe4-9d.kb-image-is-ratio-size, .kb-image8498_f3fbe4-9d .kb-image-is-ratio-size{max-width:70px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image8498_f3fbe4-9d.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image8498_f3fbe4-9d .kb-image-is-ratio-size{align-self:unset;}.kb-image8498_f3fbe4-9d{max-width:70px;}.image-is-svg.kb-image8498_f3fbe4-9d{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image8498_f3fbe4-9d img{width:100%;}.kb-image8498_f3fbe4-9d .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image8498_f3fbe4-9d kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/7.png\" class=\"kb-img wp-image-52160\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/7.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/7-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/7-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_566c73-72, .wp-block-toluna-advancedheading.kt-adv-heading8498_566c73-72[data-kb-block=\"kb-adv-heading8498_566c73-72\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_566c73-72 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_566c73-72[data-kb-block=\"kb-adv-heading8498_566c73-72\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading8498_566c73-72 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_566c73-72\"><strong><strong><strong><strong><strong><strong>Recognize the Value-Action Gap<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_925281-bc, .wp-block-toluna-advancedheading.kt-adv-heading8498_925281-bc[data-kb-block=\"kb-adv-heading8498_925281-bc\"]{text-align:center;font-size:var(--global-kb-font-size-sm, 0.875rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_925281-bc mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_925281-bc[data-kb-block=\"kb-adv-heading8498_925281-bc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading8498_925281-bc wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_925281-bc\">Studies show that on average only 10% of consumers do what they claim when it comes to environmental behaviors. The UN calls it the \u201cValue-Action Gap\u201d \u2013 people don\u2019t tend to do as they claim. Brands must recognize this and develop comms with this in mind. Understand the context of other purchasing factors that drive the decision and identify those as the correct levers to pull across the entire consumer decision journey.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column8498_4abd15-a1 > .kt-inside-inner-col{display:flex;}.toluna-column8498_4abd15-a1 > .kt-inside-inner-col,.toluna-column8498_4abd15-a1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column8498_4abd15-a1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column8498_4abd15-a1 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column8498_4abd15-a1 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column8498_4abd15-a1 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column8498_4abd15-a1 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column8498_4abd15-a1 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column8498_4abd15-a1{position:relative;}@media all and (max-width: 1024px){.toluna-column8498_4abd15-a1 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column8498_4abd15-a1 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column8498_4abd15-a1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image8498_7f2f80-81:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image8498_7f2f80-81.kb-image-is-ratio-size, .kb-image8498_7f2f80-81 .kb-image-is-ratio-size{max-width:70px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image8498_7f2f80-81.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image8498_7f2f80-81 .kb-image-is-ratio-size{align-self:unset;}.kb-image8498_7f2f80-81{max-width:70px;}.image-is-svg.kb-image8498_7f2f80-81{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image8498_7f2f80-81 img{width:100%;}.kb-image8498_7f2f80-81 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image8498_7f2f80-81 kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Group-39234.png\" alt=\"\" class=\"kb-img wp-image-52475\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Group-39234.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Group-39234-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Group-39234-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_414ef9-56, .wp-block-toluna-advancedheading.kt-adv-heading8498_414ef9-56[data-kb-block=\"kb-adv-heading8498_414ef9-56\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_414ef9-56 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_414ef9-56[data-kb-block=\"kb-adv-heading8498_414ef9-56\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading8498_414ef9-56 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_414ef9-56\"><strong><strong><strong><strong><strong><strong><strong>Leverage your history of sustainability<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n<p>Many brands have been following a sustainable path for years, but haven\u2019t yet dialed up comms or seen the consumer appetite for it. This is changing \u2013 leverage your old sustainable assets.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column8498_75575d-1d > .kt-inside-inner-col{display:flex;}.toluna-column8498_75575d-1d > .kt-inside-inner-col,.toluna-column8498_75575d-1d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column8498_75575d-1d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column8498_75575d-1d > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column8498_75575d-1d > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column8498_75575d-1d > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column8498_75575d-1d > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column8498_75575d-1d > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column8498_75575d-1d{position:relative;}@media all and (max-width: 1024px){.toluna-column8498_75575d-1d > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column8498_75575d-1d > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column8498_75575d-1d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image8498_b970d3-f9:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image8498_b970d3-f9.kb-image-is-ratio-size, .kb-image8498_b970d3-f9 .kb-image-is-ratio-size{max-width:70px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image8498_b970d3-f9.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image8498_b970d3-f9 .kb-image-is-ratio-size{align-self:unset;}.kb-image8498_b970d3-f9{max-width:70px;}.image-is-svg.kb-image8498_b970d3-f9{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image8498_b970d3-f9 img{width:100%;}.kb-image8498_b970d3-f9 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image8498_b970d3-f9 kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Group-39233.png\" class=\"kb-img wp-image-52466\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Group-39233.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Group-39233-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Group-39233-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_966d64-8f, .wp-block-toluna-advancedheading.kt-adv-heading8498_966d64-8f[data-kb-block=\"kb-adv-heading8498_966d64-8f\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_966d64-8f mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_966d64-8f[data-kb-block=\"kb-adv-heading8498_966d64-8f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading8498_966d64-8f wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_966d64-8f\"><strong><strong><strong><strong><strong><strong><strong><strong>Embed your commitment to sustainability<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n<p>Embed sustainability across the entire business, supply chain and among stakeholders.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column8498_63f80b-82 > .kt-inside-inner-col{display:flex;}.toluna-column8498_63f80b-82 > .kt-inside-inner-col,.toluna-column8498_63f80b-82 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column8498_63f80b-82 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column8498_63f80b-82 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column8498_63f80b-82 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column8498_63f80b-82 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column8498_63f80b-82 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column8498_63f80b-82 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column8498_63f80b-82{position:relative;}@media all and (max-width: 1024px){.toluna-column8498_63f80b-82 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column8498_63f80b-82 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column8498_63f80b-82\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image8498_6eb021-08:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image8498_6eb021-08.kb-image-is-ratio-size, .kb-image8498_6eb021-08 .kb-image-is-ratio-size{max-width:70px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image8498_6eb021-08.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image8498_6eb021-08 .kb-image-is-ratio-size{align-self:unset;}.kb-image8498_6eb021-08{max-width:70px;}.image-is-svg.kb-image8498_6eb021-08{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image8498_6eb021-08 img{width:100%;}.kb-image8498_6eb021-08 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image8498_6eb021-08 kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"163\" height=\"163\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39234-2.png\" class=\"kb-img wp-image-50288\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39234-2.png 163w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Group-39234-2-150x150.png 150w\" sizes=\"(max-width: 163px) 100vw, 163px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_c96849-95, .wp-block-toluna-advancedheading.kt-adv-heading8498_c96849-95[data-kb-block=\"kb-adv-heading8498_c96849-95\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_c96849-95 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_c96849-95[data-kb-block=\"kb-adv-heading8498_c96849-95\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading8498_c96849-95 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading8498_c96849-95\"><strong><strong><strong><strong><strong><strong><strong><strong>Build it over time<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n<p>Jumping in with sustainability ads from nowhere adds to the cynicism consumers today are experiencing. Build your sustainability messaging first through social media, ensure you are seeing positive sentiment to your sustainability-based claims and then build out into other media platforms.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id8498_51a737-b5 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id8498_51a737-b5 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id8498_51a737-b5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id8498_51a737-b5{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;overflow:clip;isolation:isolate;}.kb-row-layout-id8498_51a737-b5 > .kt-row-layout-overlay{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kb-row-layout-id8498_51a737-b5{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kb-row-layout-id8498_51a737-b5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id8498_51a737-b5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id8498_51a737-b5{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 767px){.kb-row-layout-id8498_51a737-b5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id8498_51a737-b5{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id8498_51a737-b5 alignfull has-accent-charged-magenta-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column8498_9578dc-8d > .kt-inside-inner-col{padding-left:var(--global-kb-spacing-xs, 1rem);}.toluna-column8498_9578dc-8d > .kt-inside-inner-col,.toluna-column8498_9578dc-8d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column8498_9578dc-8d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column8498_9578dc-8d > .kt-inside-inner-col{flex-direction:column;}.toluna-column8498_9578dc-8d > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column8498_9578dc-8d > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column8498_9578dc-8d{position:relative;}@media all and (max-width: 1024px){.toluna-column8498_9578dc-8d > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column8498_9578dc-8d > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column8498_9578dc-8d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading8498_b00564-a6, .wp-block-toluna-advancedheading.kt-adv-heading8498_b00564-a6[data-kb-block=\"kb-adv-heading8498_b00564-a6\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_b00564-a6 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_b00564-a6[data-kb-block=\"kb-adv-heading8498_b00564-a6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading8498_b00564-a6 wp-block-toluna-advancedheading has-toluna-white-color has-text-color\" data-kb-block=\"kb-adv-heading8498_b00564-a6\">Following these guidelines will help build a better, stronger and more trustworthy sustainable brand. As brand owners and consultants, it\u2019s in our power to make a change for the better \u2013 but we have to hold ourselves accountable to committing to this much needed change.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading8498_f89b55-0f, .wp-block-toluna-advancedheading.kt-adv-heading8498_f89b55-0f[data-kb-block=\"kb-adv-heading8498_f89b55-0f\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading8498_f89b55-0f mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading8498_f89b55-0f[data-kb-block=\"kb-adv-heading8498_f89b55-0f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading8498_f89b55-0f wp-block-toluna-advancedheading has-toluna-white-color has-text-color\" data-kb-block=\"kb-adv-heading8498_f89b55-0f\">Let\u2019s tip the balance towards more sustainable business models and close the value-action gap for a better future.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column8498_45cafd-18 > .kt-inside-inner-col,.toluna-column8498_45cafd-18 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column8498_45cafd-18 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column8498_45cafd-18 > .kt-inside-inner-col{flex-direction:column;}.toluna-column8498_45cafd-18 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column8498_45cafd-18 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column8498_45cafd-18{position:relative;}@media all and (max-width: 1024px){.toluna-column8498_45cafd-18 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column8498_45cafd-18 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column8498_45cafd-18\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedbtn.kb-btns8498_375dbe-12{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns8498_375dbe-12 .kt-button{font-weight:normal;font-style:normal;}.kt-btns8498_375dbe-12 .kt-btn-wrap-0{margin-right:5px;}.wp-block-toluna-advancedbtn.kt-btns8498_375dbe-12 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-toluna-advancedbtn.kt-btns8498_375dbe-12 .kt-btn-wrap-0 .kt-button:hover, .wp-block-toluna-advancedbtn.kt-btns8498_375dbe-12 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-toluna-advancedbtn.kt-btns8498_375dbe-12 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-toluna-advancedbtn.kt-btns8498_375dbe-12 .kt-btn-wrap-0 .kt-button:hover, .wp-block-toluna-advancedbtn.kt-btns8498_375dbe-12 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-toluna-advancedbtn kb-buttons-wrap kb-btns8498_375dbe-12\"><style>ul.menu .wp-block-toluna-advancedbtn .kb-btn8498_8351a8-c9.kb-button{width:initial;}.wp-block-toluna-advancedbtn .kb-btn8498_8351a8-c9.kb-button{color:#ffffff;background:#ED0A8D;border-top:1px solid #ffffff;border-right:1px solid #ffffff;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;}.wp-block-toluna-advancedbtn .kb-btn8498_8351a8-c9.kb-button:hover, .wp-block-toluna-advancedbtn .kb-btn8498_8351a8-c9.kb-button:focus{background:#007EE2;border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}@media all and (max-width: 1024px){.wp-block-toluna-advancedbtn .kb-btn8498_8351a8-c9.kb-button{border-top:1px solid #ffffff;border-right:1px solid #ffffff;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;}}@media all and (max-width: 1024px){.wp-block-toluna-advancedbtn .kb-btn8498_8351a8-c9.kb-button:hover, .wp-block-toluna-advancedbtn .kb-btn8498_8351a8-c9.kb-button:focus{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 1024px){.kb-btn8498_8351a8-c9.kb-button .kb-svg-icon-wrap{display:block;}}@media all and (max-width: 767px){.wp-block-toluna-advancedbtn .kb-btn8498_8351a8-c9.kb-button{border-top:1px solid #ffffff;border-right:1px solid #ffffff;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;}.wp-block-toluna-advancedbtn .kb-btn8498_8351a8-c9.kb-button:hover, .wp-block-toluna-advancedbtn .kb-btn8498_8351a8-c9.kb-button:focus{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><a class=\"kb-button kt-button button kb-btn8498_8351a8-c9 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false kt-btn-type-default wp-block-toluna-singlebtn\" href=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/2021-11-Sustainability-one-pager.pdf\" download=\"\"><span class=\"kt-btn-inner-text\"><strong>Download the tip sheet<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id8498_527196-4a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id8498_527196-4a > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id8498_527196-4a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id8498_527196-4a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id8498_527196-4a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id8498_527196-4a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id8498_527196-4a alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column8498_b7c76c-be > .kt-inside-inner-col,.toluna-column8498_b7c76c-be > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column8498_b7c76c-be > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column8498_b7c76c-be > .kt-inside-inner-col{flex-direction:column;}.toluna-column8498_b7c76c-be > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column8498_b7c76c-be > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column8498_b7c76c-be{position:relative;}@media all and (max-width: 1024px){.toluna-column8498_b7c76c-be > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column8498_b7c76c-be > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column8498_b7c76c-be\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-smaller-font-size\">*Sources:<br>Capgemini Research Institute, Sustainability in Consumer Products and Retail Survey, March-May 2020<br><a href=\"https:\/\/compareethics.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Compare Ethics<\/a>&nbsp;2021<br>Toluna (formerly MetrixLab) research 2021<\/p>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>We are at a crucial tipping point in terms of developing authentic<\/p>\n","protected":false},"author":11,"featured_media":9966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-8498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/posts\/8498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/comments?post=8498"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/posts\/8498\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/media\/9966"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/media?parent=8498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/categories?post=8498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/it\/wp-json\/wp\/v2\/tags?post=8498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}