{"id":46818,"date":"2025-07-29T10:38:00","date_gmt":"2025-07-29T08:38:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=46818"},"modified":"2026-01-22T13:13:10","modified_gmt":"2026-01-22T12:13:10","slug":"hospitals-academic-medicine-leading-genai-revolution","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/ja\/hospitals-academic-medicine-leading-genai-revolution\/","title":{"rendered":"Hospitals and academic medicine may lead during the GenAI revolution\u00a0"},"content":{"rendered":"\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image alignleft size-full is-resized wp-container-content-06f487a6\"><img decoding=\"async\" width=\"938\" height=\"625\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px.png\" alt=\"\" class=\"wp-image-45837\" style=\"width:118px;height:auto\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px.png 938w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px-300x200.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px-768x512.png 768w\" sizes=\"(max-width: 938px) 100vw, 938px\" \/><\/figure>\n\n\n\n<p><strong>Glenna Crooks,<\/strong> PhD and <strong>Paul Hambly<\/strong>, EVP of Supply at Toluna<\/p>\n<\/div>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-32c64117915431c19998c7f3a4615f45\"><strong>AI is transforming industries across the board, and healthcare is no exception. This is the fourth in a series of articles reviewing physicians&#8217; perspectives on GenAI. It addresses physicians who provide care in high-volume practices (150+ patients per week) and mixed adult-pediatric patient settings. Unlike their colleagues in other practice settings, these institutional physicians view GenAI through a collaborative rather than competitive lens.&nbsp;&nbsp;<\/strong><\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46818_421565-14, .wp-block-toluna-advancedheading.kt-adv-heading46818_421565-14[data-kb-block=\"kb-adv-heading46818_421565-14\"]{margin-bottom:0px;font-size:var(--global-kb-font-size-xl, 2rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46818_421565-14 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46818_421565-14[data-kb-block=\"kb-adv-heading46818_421565-14\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading46818_421565-14 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46818_421565-14\"><strong>Location matters<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46818_103763-c7, .wp-block-toluna-advancedheading.kt-adv-heading46818_103763-c7[data-kb-block=\"kb-adv-heading46818_103763-c7\"]{font-size:var(--global-kb-font-size-md, 1rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46818_103763-c7 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46818_103763-c7[data-kb-block=\"kb-adv-heading46818_103763-c7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46818_103763-c7 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46818_103763-c7\">The data tells a compelling story: physicians working in academic and hospital environments don&#8217;t just embrace GenAI; they see it fundamentally differently than their peers. They&#8217;re ready to embrace the GenAI revolution and show more optimism about GenAI compared to other practice settings. This mirrors the enthusiasm we see in high-volume practices:&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items46818_34e589-f9:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46818_34e589-f9 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46818_34e589-f9 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46818_34e589-f9 .kb-svg-icon-wrap{color:#007EE2;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46818_34e589-f9 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items46818_34e589-f9 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items46818_34e589-f9 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-46818_9c71d5-90\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Uncovering insights<\/strong>: 89% vs. 86% (other practice sites)<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-46818_76d1f4-26\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Making work easier<\/strong>: 83% vs. 80% (other practice sites)&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-46818_1c0734-72\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Job efficiency<\/strong>: 87% vs. 83% (other practice sites)&nbsp;&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-46818_189937-dc\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Adoption timeline (3-5 years)<\/strong>: 91% vs. 86% (other practice sites)<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.kb-row-layout-id46818_8c826f-77 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id46818_8c826f-77 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id46818_8c826f-77 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id46818_8c826f-77 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id46818_8c826f-77 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id46818_8c826f-77 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id46818_8c826f-77 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column46818_944660-d3 > .kt-inside-inner-col,.toluna-column46818_944660-d3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column46818_944660-d3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column46818_944660-d3 > .kt-inside-inner-col{flex-direction:column;}.toluna-column46818_944660-d3 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column46818_944660-d3 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column46818_944660-d3{position:relative;}@media all and (max-width: 1024px){.toluna-column46818_944660-d3 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column46818_944660-d3 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column46818_944660-d3\"><div class=\"kt-inside-inner-col\"><style>.kb-image46818_fd08fe-00 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image46818_fd08fe-00 size-large\"><div class=\"\"><img decoding=\"async\" width=\"1024\" height=\"995\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/Group-39310-1024x995.png\" alt=\"Healthcare professional with elderly patient and GenAI icons, reflecting healthcare professionals\u2019 attitudes toward generative AI adoption, patient care, and trust.\" class=\"kb-img wp-image-46819\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/Group-39310-1024x995.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/Group-39310-300x292.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/Group-39310-768x747.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/Group-39310-1536x1493.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/Group-39310-2048x1991.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column46818_5e46c8-1e > .kt-inside-inner-col,.toluna-column46818_5e46c8-1e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column46818_5e46c8-1e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column46818_5e46c8-1e > .kt-inside-inner-col{flex-direction:column;}.toluna-column46818_5e46c8-1e > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column46818_5e46c8-1e > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column46818_5e46c8-1e{position:relative;}@media all and (max-width: 1024px){.toluna-column46818_5e46c8-1e > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column46818_5e46c8-1e > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column46818_5e46c8-1e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading46818_1c80c7-4c, .wp-block-toluna-advancedheading.kt-adv-heading46818_1c80c7-4c[data-kb-block=\"kb-adv-heading46818_1c80c7-4c\"]{margin-bottom:0px;font-size:var(--global-kb-font-size-xl, 2rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46818_1c80c7-4c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46818_1c80c7-4c[data-kb-block=\"kb-adv-heading46818_1c80c7-4c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading46818_1c80c7-4c wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46818_1c80c7-4c\"><strong>An institutional mindset<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46818_758ae0-4c, .wp-block-toluna-advancedheading.kt-adv-heading46818_758ae0-4c[data-kb-block=\"kb-adv-heading46818_758ae0-4c\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46818_758ae0-4c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46818_758ae0-4c[data-kb-block=\"kb-adv-heading46818_758ae0-4c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46818_758ae0-4c wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46818_758ae0-4c\">Across every measure of GenAI optimism, hospital and teaching physicians lead the way, consistently outpacing colleagues in other practice settings in GenAI enthusiasm:&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items46818_e5ce31-51:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46818_e5ce31-51 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46818_e5ce31-51 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46818_e5ce31-51 .kb-svg-icon-wrap{color:#007EE2;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46818_e5ce31-51 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items46818_e5ce31-51 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items46818_e5ce31-51 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-46818_371480-52\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Adoption timeline<\/strong>: 91% expect GenAI adoption within 3-5 years, compared to 86% in other practice settings.&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-46818_e7c282-9c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Insight recognition<\/strong>: 89% believe GenAI will help uncover insights they might miss, versus 86% for other settings.&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-46818_aaac37-dd\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Efficiency expectations: <\/strong>87% expect job efficiency improvements, compared to 83% in other practice settings.&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-46818_8db255-86\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Job enhancement: <\/strong>83% believe GenAI will make their work easier, versus 80% in other practice settings.&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-46818_528039-de\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Regulatory confidence: <\/strong>47% are confident that regulators can keep pace with GenAI development, compared to 42% in other practice settings&nbsp;<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46818_21df7a-d8, .wp-block-toluna-advancedheading.kt-adv-heading46818_21df7a-d8[data-kb-block=\"kb-adv-heading46818_21df7a-d8\"]{font-size:var(--global-kb-font-size-xl, 2rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46818_21df7a-d8 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46818_21df7a-d8[data-kb-block=\"kb-adv-heading46818_21df7a-d8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading46818_21df7a-d8 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46818_21df7a-d8\"><strong>Embracing collaboration<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Perhaps the most revealing is how hospital-based and teaching physicians view GenAI&#8217;s impact on the healthcare workforce. Only 58% believe that GenAI will displace healthcare workers, compared to 65% of physicians in other practice settings.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This isn&#8217;t a trivial difference. It represents a fundamentally different perspective on the role of technology in healthcare. Team-based care may be more common in these settings, and technology may be more readily accessible.&nbsp; Typical hospital infrastructure may also give physicians confidence that their institutions can handle GenAI implementation challenges that might overwhelm other practice sites. If so, they will be among the most confident early adopters.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46818_dff1a4-5d, .wp-block-toluna-advancedheading.kt-adv-heading46818_dff1a4-5d[data-kb-block=\"kb-adv-heading46818_dff1a4-5d\"]{font-size:var(--global-kb-font-size-xl, 2rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46818_dff1a4-5d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46818_dff1a4-5d[data-kb-block=\"kb-adv-heading46818_dff1a4-5d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading46818_dff1a4-5d wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46818_dff1a4-5d\"><strong>Coming next<\/strong><\/h2>\n\n\n\n<p>Our next article will reveal the views of pediatricians, whose views demonstrate a more protective instinct towards GenAI applications and its impact on patients.&nbsp;&nbsp;<\/p>\n\n\n<style>.kb-image46818_34592f-c1.kb-image-is-ratio-size, .kb-image46818_34592f-c1 .kb-image-is-ratio-size{max-width:300px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image46818_34592f-c1.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image46818_34592f-c1 .kb-image-is-ratio-size{align-self:unset;}.kb-image46818_34592f-c1{max-width:300px;}.image-is-svg.kb-image46818_34592f-c1{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image46818_34592f-c1 img{width:100%;}.kb-image46818_34592f-c1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image46818_34592f-c1 size-full\"><div class=\"\"><img decoding=\"async\" width=\"600\" height=\"100\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-1.png\" alt=\"\" class=\"kb-img wp-image-45829\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-1.png 600w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-1-300x50.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/figure>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kb-row-layout-id46818_38a7b7-af > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id46818_38a7b7-af > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id46818_38a7b7-af > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id46818_38a7b7-af > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id46818_38a7b7-af > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id46818_38a7b7-af > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id46818_38a7b7-af alignfull has-whisper-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column46818_d1c89f-e8 > .kt-inside-inner-col,.toluna-column46818_d1c89f-e8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column46818_d1c89f-e8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column46818_d1c89f-e8 > .kt-inside-inner-col{flex-direction:column;}.toluna-column46818_d1c89f-e8 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column46818_d1c89f-e8 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column46818_d1c89f-e8{position:relative;}@media all and (max-width: 1024px){.toluna-column46818_d1c89f-e8 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column46818_d1c89f-e8 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column46818_d1c89f-e8\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading46818_87ac8a-e4, .wp-block-toluna-advancedheading.kt-adv-heading46818_87ac8a-e4[data-kb-block=\"kb-adv-heading46818_87ac8a-e4\"]{font-size:var(--global-kb-font-size-md, 1rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46818_87ac8a-e4 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46818_87ac8a-e4[data-kb-block=\"kb-adv-heading46818_87ac8a-e4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading46818_87ac8a-e4 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46818_87ac8a-e4\">Endnote:<\/h5>\n\n\n\n<p>As part of our \u201cAI Everywhere\u201d strategy, Toluna is committed to helping organizations navigate the opportunities and responsibilities that AI brings with it. We partnered with Glenna Crooks, PhD, a recognized policy strategist in global healthcare, to engage over 2,000 physicians on their views of generative AI.<a href=\"#footnote\">[1]<\/a><\/p>\n\n\n\n<p>Using Curizon, Toluna\u2019s proprietary panel of healthcare professionals, we explored perceived benefits and risks of AI in healthcare, accountability in the event of harm, and the need for ethical guidelines. The research also examined the advisability of a GenAI Oath modeled after traditional oaths taken by healthcare professionals.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p id=\"footnote\"><a href=\"#footnote\">[1]<\/a>This survey was scripted and programmed by Toluna and fielded in February 2025 with 2,739 healthcare professionals in Toluna\u2019s proprietary healthcare panel Curizon. Survey author: PersonaPanels &amp; Glenna Crooks, PhD.&nbsp;<em>All percentage data points and significance markers (p &lt; 0.05) are derived directly from the survey cross-tabulation analysis.<\/em><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Glenna Crook<\/p>\n","protected":false},"author":11,"featured_media":46828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[50],"tags":[355,351,354],"class_list":["post-46818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ai-in-healthcare","tag-genai","tag-generative-ai","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/ja\/wp-json\/wp\/v2\/posts\/46818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/ja\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/ja\/wp-json\/wp\/v2\/comments?post=46818"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/ja\/wp-json\/wp\/v2\/posts\/46818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/ja\/wp-json\/wp\/v2\/media\/46828"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/ja\/wp-json\/wp\/v2\/media?parent=46818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/ja\/wp-json\/wp\/v2\/categories?post=46818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/ja\/wp-json\/wp\/v2\/tags?post=46818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}