Big screen advertising is a dynamic space, to say the least. Today you can deliver ads via a huge number of engaging ways, like addressable TV, OTT, CTV, VOD, AVOD, DAI, BVOD, and of course linear TV\u2026the list does go on. As new forms of ad delivery emerge, what remains the same is the need to engage and delight your audience.<\/p>\n\n\n\n
Successful big screen ads do this by telling a compelling story in a way that magnifies both the brand and message. So, what does it take to produce a successful big screen ad?<\/strong><\/p>\n\n\n\n After analyzing the performance of over 1000 ads across 20 countries, Toluna (formerly MetrixLab) has created a set of broad learnings that help drive strong performance on the big screen. Senior Solution Consultant Keith Sutherland and Lead Senior Research Manager Paul Predovic have compiled these learnings into 9 best practices that follow 3 core principles. Let\u2019s jump in.<\/p>\n\n\n\n It goes without saying that creativity is key to bringing your advertising to life and captivating your audience. When it comes to big screen advertising, we\u2019ve identified some clear themes that can help you do this.<\/p>\n\n\nInject creativity into your storytelling<\/h2>\n\n\n\n