{"id":151372,"date":"2026-10-09T11:10:05","date_gmt":"2026-10-09T09:10:05","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=151372"},"modified":"2026-10-08T16:04:04","modified_gmt":"2026-10-08T14:04:04","slug":"whitepaper-marketing-in-an-ai-world-from-mental-availability-to-ai-availability","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/ko\/whitepaper-marketing-in-an-ai-world-from-mental-availability-to-ai-availability\/","title":{"rendered":"Marketing in an AI world: from mental availability to AI availability"},"content":{"rendered":"<style>.kb-row-layout-id151372_3a4563-6c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id151372_3a4563-6c > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id151372_3a4563-6c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id151372_3a4563-6c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id151372_3a4563-6c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id151372_3a4563-6c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id151372_3a4563-6c alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column151372_3024ef-8e > .kt-inside-inner-col,.toluna-column151372_3024ef-8e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column151372_3024ef-8e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column151372_3024ef-8e > .kt-inside-inner-col{flex-direction:column;}.toluna-column151372_3024ef-8e > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column151372_3024ef-8e > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column151372_3024ef-8e{position:relative;}@media all and (max-width: 1024px){.toluna-column151372_3024ef-8e > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column151372_3024ef-8e > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column151372_3024ef-8e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading151372_49c4f2-1c, .wp-block-toluna-advancedheading.kt-adv-heading151372_49c4f2-1c[data-kb-block=\"kb-adv-heading151372_49c4f2-1c\"]{font-size:var(--global-kb-font-size-md, 1rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading151372_49c4f2-1c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading151372_49c4f2-1c[data-kb-block=\"kb-adv-heading151372_49c4f2-1c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading151372_49c4f2-1c wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading151372_49c4f2-1c\">People are increasingly asking AI to search, compare and recommend brands. That creates a new question for marketers: when an AI system responds to a relevant need, can it identify your brand, understand what makes it different and explain why it belongs in the shortlist?<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading151372_9d6dde-e6, .wp-block-toluna-advancedheading.kt-adv-heading151372_9d6dde-e6[data-kb-block=\"kb-adv-heading151372_9d6dde-e6\"]{font-size:var(--global-kb-font-size-md, 1rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading151372_9d6dde-e6 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading151372_9d6dde-e6[data-kb-block=\"kb-adv-heading151372_9d6dde-e6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading151372_9d6dde-e6 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading151372_9d6dde-e6\">In this whitepaper, Toluna\u2019s Jon Arthurs introduces <strong>AI availability<\/strong> as a new layer of brand visibility alongside mental and physical availability. He explores what it means for brand strategy and how insights teams can begin to measure it.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id151372_8adcc4-ed > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id151372_8adcc4-ed > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id151372_8adcc4-ed > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-sm, 1rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id151372_8adcc4-ed{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;isolation:isolate;}.kb-row-layout-id151372_8adcc4-ed > .kt-row-layout-overlay{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kb-row-layout-id151372_8adcc4-ed{border-top:10px solid transparent;border-right:10px solid transparent;border-bottom:10px solid transparent;border-left:10px solid transparent;}.kb-row-layout-id151372_8adcc4-ed > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id151372_8adcc4-ed > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id151372_8adcc4-ed{border-top:10px solid transparent;border-right:10px solid transparent;border-bottom:10px solid transparent;border-left:10px solid transparent;}}@media all and (max-width: 767px){.kb-row-layout-id151372_8adcc4-ed > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id151372_8adcc4-ed{border-top:10px solid transparent;border-right:10px solid transparent;border-bottom:10px solid transparent;border-left:10px solid transparent;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id151372_8adcc4-ed alignfull has-toluna-white-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column151372_1af705-01 > .kt-inside-inner-col{padding-left:0px;}.toluna-column151372_1af705-01 > .kt-inside-inner-col,.toluna-column151372_1af705-01 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column151372_1af705-01 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column151372_1af705-01 > .kt-inside-inner-col{flex-direction:column;}.toluna-column151372_1af705-01 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column151372_1af705-01 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column151372_1af705-01{position:relative;}.toluna-column151372_1af705-01, .kt-inside-inner-col > .toluna-column151372_1af705-01:not(.specificity){margin-left:0px;}@media all and (max-width: 1024px){.toluna-column151372_1af705-01 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column151372_1af705-01 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column151372_1af705-01\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading151372_53817f-20, .wp-block-toluna-advancedheading.kt-adv-heading151372_53817f-20[data-kb-block=\"kb-adv-heading151372_53817f-20\"]{padding-left:0px;font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading151372_53817f-20 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading151372_53817f-20[data-kb-block=\"kb-adv-heading151372_53817f-20\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading151372_53817f-20 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading151372_53817f-20\"><strong>What you\u2019ll explore<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items151372_4c6f9b-7f:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items151372_4c6f9b-7f ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items151372_4c6f9b-7f ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items151372_4c6f9b-7f .kb-svg-icon-wrap{color:#ED0A8D;}.wp-block-toluna-iconlist.kt-svg-icon-list-items151372_4c6f9b-7f ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items151372_4c6f9b-7f ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items151372_4c6f9b-7f ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:#000000;color:#000000;}.kt-svg-icon-list-items151372_4c6f9b-7f ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items151372_4c6f9b-7f kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-151372_120932-85\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">How category entry points become prompts that shape AI recommendations<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-151372_04aaad-da\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Why brand equity, clear information and third-party evidence all matter<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-151372_28afd1-00\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Which app features foster loyalty and which cause frustration&nbsp;&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-151372_7afa40-e1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">What to measure beyond whether your brand appears in an AI answer<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-151372_b6838e-8e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Practical steps to make your brand easier for AI systems to understand and recommend<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column151372_4b8692-f7 > .kt-inside-inner-col{display:flex;}.toluna-column151372_4b8692-f7 > .kt-inside-inner-col,.toluna-column151372_4b8692-f7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column151372_4b8692-f7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column151372_4b8692-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.toluna-column151372_4b8692-f7 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column151372_4b8692-f7 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column151372_4b8692-f7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column151372_4b8692-f7{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column151372_4b8692-f7{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column151372_4b8692-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column151372_4b8692-f7 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column151372_4b8692-f7{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column151372_4b8692-f7{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column151372_4b8692-f7{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column151372_4b8692-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column151372_4b8692-f7 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column151372_4b8692-f7{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column151372_4b8692-f7{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column151372_4b8692-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column151372_4b8692-f7 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column151372_4b8692-f7\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedbtn.kb-btns151372_6fa230-27{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns151372_6fa230-27 .kt-button{font-weight:normal;font-style:normal;}.kt-btns151372_6fa230-27 .kt-btn-wrap-0{margin-right:5px;}.wp-block-toluna-advancedbtn.kt-btns151372_6fa230-27 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-toluna-advancedbtn.kt-btns151372_6fa230-27 .kt-btn-wrap-0 .kt-button:hover, .wp-block-toluna-advancedbtn.kt-btns151372_6fa230-27 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-toluna-advancedbtn.kt-btns151372_6fa230-27 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-toluna-advancedbtn.kt-btns151372_6fa230-27 .kt-btn-wrap-0 .kt-button:hover, .wp-block-toluna-advancedbtn.kt-btns151372_6fa230-27 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-toluna-advancedbtn kb-buttons-wrap kb-btns151372_6fa230-27\"><style>ul.menu .wp-block-toluna-advancedbtn .kb-btn151372_7b133d-ee.kb-button{width:initial;}@media all and (max-width: 1024px){.kb-btn151372_7b133d-ee.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn151372_7b133d-ee kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false kt-btn-type-default wp-block-toluna-singlebtn\" href=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/AI-in-Marketing-whitepaper_v1_20260720.pdf\" download=\"\"><span class=\"kt-btn-inner-text\"><strong>Download the whitepaper<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id151372_2a81eb-c5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id151372_2a81eb-c5 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id151372_2a81eb-c5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id151372_2a81eb-c5{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;overflow:clip;isolation:isolate;}.kb-row-layout-id151372_2a81eb-c5 > .kt-row-layout-overlay{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kb-row-layout-id151372_2a81eb-c5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id151372_2a81eb-c5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id151372_2a81eb-c5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id151372_2a81eb-c5 alignfull has-whisper-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column151372_bb2837-8a > .kt-inside-inner-col,.toluna-column151372_bb2837-8a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column151372_bb2837-8a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column151372_bb2837-8a > .kt-inside-inner-col{flex-direction:column;}.toluna-column151372_bb2837-8a > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column151372_bb2837-8a > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column151372_bb2837-8a{position:relative;}@media all and (max-width: 1024px){.toluna-column151372_bb2837-8a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column151372_bb2837-8a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column151372_bb2837-8a\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id151372_34f1a4-b3 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id151372_34f1a4-b3 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id151372_34f1a4-b3 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, calc(10% - ((var(--global-kb-gap-sm, 1rem) * 1 )\/2)))minmax(0, calc(90% - ((var(--global-kb-gap-sm, 1rem) * 1 )\/2)));}.kb-row-layout-id151372_34f1a4-b3 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id151372_34f1a4-b3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id151372_34f1a4-b3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id151372_34f1a4-b3 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column151372_b6b76e-06 > .kt-inside-inner-col{display:flex;}.toluna-column151372_b6b76e-06 > .kt-inside-inner-col{padding-bottom:0px;}.toluna-column151372_b6b76e-06 > .kt-inside-inner-col,.toluna-column151372_b6b76e-06 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column151372_b6b76e-06 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column151372_b6b76e-06 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.toluna-column151372_b6b76e-06 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column151372_b6b76e-06 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column151372_b6b76e-06 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column151372_b6b76e-06{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column151372_b6b76e-06{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column151372_b6b76e-06 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column151372_b6b76e-06 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column151372_b6b76e-06{position:relative;}.toluna-column151372_b6b76e-06, .kt-inside-inner-col > .toluna-column151372_b6b76e-06:not(.specificity){margin-bottom:0px;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column151372_b6b76e-06{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column151372_b6b76e-06{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column151372_b6b76e-06 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column151372_b6b76e-06 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column151372_b6b76e-06{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column151372_b6b76e-06{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column151372_b6b76e-06 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column151372_b6b76e-06 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column151372_b6b76e-06\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image151372_75bb23-8f:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image151372_75bb23-8f.kb-image-is-ratio-size, .kb-image151372_75bb23-8f .kb-image-is-ratio-size{max-width:80px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image151372_75bb23-8f.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image151372_75bb23-8f .kb-image-is-ratio-size{align-self:unset;}.kb-image151372_75bb23-8f figure{max-width:80px;}.kb-image151372_75bb23-8f .image-is-svg, .kb-image151372_75bb23-8f .image-is-svg img{width:100%;}.kb-image151372_75bb23-8f .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-toluna-image kb-image151372_75bb23-8f\"><figure class=\"aligncenter size-full\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Jon.png\" alt=\"\" class=\"kb-img wp-image-64506\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Jon.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Jon-150x150.png 150w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Jon-240x240.png 240w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/figure><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column151372_41b880-da > .kt-inside-inner-col{display:flex;}.toluna-column151372_41b880-da > .kt-inside-inner-col{padding-bottom:var(--global-kb-spacing-md, 2rem);}.toluna-column151372_41b880-da > .kt-inside-inner-col,.toluna-column151372_41b880-da > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column151372_41b880-da > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column151372_41b880-da > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column151372_41b880-da > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column151372_41b880-da{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column151372_41b880-da{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column151372_41b880-da > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column151372_41b880-da > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column151372_41b880-da{position:relative;}.toluna-column151372_41b880-da, .kt-inside-inner-col > .toluna-column151372_41b880-da:not(.specificity){margin-top:0px;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column151372_41b880-da{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column151372_41b880-da{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column151372_41b880-da > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column151372_41b880-da > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column151372_41b880-da{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column151372_41b880-da{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column151372_41b880-da > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column151372_41b880-da > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column151372_41b880-da\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading151372_825736-f5, .wp-block-toluna-advancedheading.kt-adv-heading151372_825736-f5[data-kb-block=\"kb-adv-heading151372_825736-f5\"]{margin-bottom:0px;font-size:var(--global-kb-font-size-md, 1rem);line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading151372_825736-f5 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading151372_825736-f5[data-kb-block=\"kb-adv-heading151372_825736-f5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading151372_825736-f5 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading151372_825736-f5\">Author: Jon Arthurs<\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading151372_ad737c-a9, .wp-block-toluna-advancedheading.kt-adv-heading151372_ad737c-a9[data-kb-block=\"kb-adv-heading151372_ad737c-a9\"]{padding-bottom:0px;margin-top:0px;margin-bottom:0px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading151372_ad737c-a9 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading151372_ad737c-a9[data-kb-block=\"kb-adv-heading151372_ad737c-a9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading151372_ad737c-a9 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading151372_ad737c-a9\">Managing Director, Eastern Europe at Toluna<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.toluna-column151372_1cf3ed-33 > .kt-inside-inner-col{padding-top:0px;}.toluna-column151372_1cf3ed-33 > .kt-inside-inner-col,.toluna-column151372_1cf3ed-33 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column151372_1cf3ed-33 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column151372_1cf3ed-33 > .kt-inside-inner-col{flex-direction:column;}.toluna-column151372_1cf3ed-33 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column151372_1cf3ed-33 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column151372_1cf3ed-33{position:relative;}.toluna-column151372_1cf3ed-33, .kt-inside-inner-col > .toluna-column151372_1cf3ed-33:not(.specificity){margin-top:0px;}@media all and (max-width: 1024px){.toluna-column151372_1cf3ed-33 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column151372_1cf3ed-33 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column151372_1cf3ed-33\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading151372_29dbc2-02, .wp-block-toluna-advancedheading.kt-adv-heading151372_29dbc2-02[data-kb-block=\"kb-adv-heading151372_29dbc2-02\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading151372_29dbc2-02 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading151372_29dbc2-02[data-kb-block=\"kb-adv-heading151372_29dbc2-02\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading151372_29dbc2-02 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading151372_29dbc2-02\">This series is written by&nbsp;<strong>Jon&nbsp;Arthurs, Managing&nbsp;Director, Eastern Europe&nbsp;at&nbsp;Toluna<\/strong>&nbsp;and with&nbsp;thanks to&nbsp;<strong>Rick&nbsp;Candelari, Global Team Lead Solution Consulting at&nbsp;Toluna<\/strong>&nbsp;for&nbsp;additional&nbsp;contributions to these articles.&nbsp;<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>People are increasingly asking AI to search, compare and recommend brands. That<\/p>\n","protected":false},"author":82,"featured_media":65325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"_toluna_use_new_nav":false,"footnotes":""},"categories":[51],"tags":[582,566,354,543,521],"class_list":["post-151372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whitepaper","tag-ai-visability","tag-digital-marketing","tag-generative-ai","tag-llm","tag-marketing-strategy","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/ko\/wp-json\/wp\/v2\/posts\/151372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/ko\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/ko\/wp-json\/wp\/v2\/comments?post=151372"}],"version-history":[{"count":5,"href":"https:\/\/tolunacorporate.com\/ko\/wp-json\/wp\/v2\/posts\/151372\/revisions"}],"predecessor-version":[{"id":154161,"href":"https:\/\/tolunacorporate.com\/ko\/wp-json\/wp\/v2\/posts\/151372\/revisions\/154161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/ko\/wp-json\/wp\/v2\/media\/65325"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/ko\/wp-json\/wp\/v2\/media?parent=151372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/ko\/wp-json\/wp\/v2\/categories?post=151372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/ko\/wp-json\/wp\/v2\/tags?post=151372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}