{"id":49196,"date":"2024-04-30T12:31:00","date_gmt":"2024-04-30T12:31:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/your-new-go-to-solution-for-measuring-the-impact-of-advertising-and-brand-communications\/"},"modified":"2024-04-30T12:31:00","modified_gmt":"2024-04-30T12:31:00","slug":"your-new-go-to-solution-for-measuring-the-impact-of-advertising-and-brand-communications","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/ko\/your-new-go-to-solution-for-measuring-the-impact-of-advertising-and-brand-communications\/","title":{"rendered":"Your new go-to solution for measuring the impact of advertising and brand communications"},"content":{"rendered":"\n

Introducing AdLift<\/strong><\/h2>\n\n\n\n

Frustrated by the challenges and costs of running in-market tests to assess the impact of your media activities? Then our new AdLift solution may be just what you need.<\/p>\n\n\n\n

The world of advertising and media is ever-evolving, and success requires brands to make better, faster decisions when it comes to optimizing their brand campaigns.<\/a> That\u2019s why we\u2019ve developed AdLift, an innovative solution designed to help you do exactly that.<\/p>\n\n\n\n

So, what is AdLift?<\/h2>\n\n\n\n

AdLift is an \u201cout-of-market\u201d A\/B experimental test solution that identifies the potential impact delivered by exposure to your brand communications,<\/strong> without the complexities of live in-market testing. Leveraging in-context exposure delivered as part of the survey, AdLift assesses differences in brand KPIs between test and control group.<\/p>\n\n\n\n

We know that the success of a media activity depends on more than just smart placement:<\/p>\n\n\n