{"id":49674,"date":"2025-10-22T03:03:00","date_gmt":"2025-10-22T01:03:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=49674"},"modified":"2026-08-20T09:42:19","modified_gmt":"2026-08-20T07:42:19","slug":"tolunas-one-million-synthetic-personas-accelerate-ideas-and-claims-testing-worldwide","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/ko\/tolunas-one-million-synthetic-personas-accelerate-ideas-and-claims-testing-worldwide\/","title":{"rendered":"Toluna\u2019s\u00a0one million synthetic personas accelerate\u00a0ideas and claims testing worldwide\u00a0–\u00a0moving from research to decision intelligence\u00a0\u00a0"},"content":{"rendered":"\n

LONDON,\u00a0October\u00a022, 2025<\/strong>\u00a0\u2014\u00a0Toluna, the global insights leader,\u00a0has\u00a0announced\u00a0expanded\u00a0availability of its industry-leading synthetic personas, <\/a>now\u00a0covering 15 markets and 9 languages,\u00a0providing\u00a0access to\u00a0thousands more clients\u00a0worldwide. With more than one million unique personas already created,\u00a0Toluna\u00a0is setting a new benchmark for AI-driven research,\u00a0empowering\u00a0brands\u00a0to test ideas, claims,\u00a0messages, flavors, or\u00a0other\u00a0product features\u00a0at\u00a0unprecedented\u00a0scale and\u00a0speed.\u00a0<\/p>\n\n\n\n

Toluna\u2019s\u00a0solutions\u00a0leveraging\u00a0synthetic personas\u00a0are\u00a0available on demand\u00a0within the\u00a0Toluna\u00a0Start<\/a> insights platform.\u00a0Each persona\u00a0reflects\u00a0a\u00a0realistic life history,\u00a0with\u00a0deep layers of\u00a0demographics and profile\u00a0attributes as well as\u00a0psychological\u00a0attitudes and\u00a0motivations,\u00a0enriched\u00a0with recent world knowledge.\u00a0\u00a0Each\u00a0persona\u00a0has\u00a0the ability to deliver consistent, human-like responses\u00a0to questions or media stimuli\u00a0across studies.\u00a0Uniquely,\u00a0Toluna\u2019s\u00a0synthetic personas\u00a0are\u00a0constantly\u00a0created in real time to match\u00a0precise\u00a0sample needs\u00a0and unlock a new era of limitless AI-driven research.<\/p>\n\n\n\n

Unlike solutions that replicate \u201caverage\u201d segment responses, Toluna\u2019s personas mimic individual human survey-takers. They are built from anonymized, first-party data sourced from Toluna\u2019s global community of 79 million human participants and include rich demographic, psychographic, lifestyle, and consumption attributes. These category-defining synthetic personas can \u2018see\u2019, \u2018hear\u2019 and react to dynamic stimulus<\/strong> like TV ads and online video through the lens of their distinct persona composition. When combined with their ability to demonstrate emotional and rational instincts plus intelligent reasoning<\/strong>, the result is higher fidelity outputs and richer insight for decision-making. <\/p>\n\n\n\n

\u201cBrands want speed and scale without sacrificing quality and trust,\u201d <\/em>said Fr\u00e9d\u00e9ric-Charles Petit, CEO of Toluna. \u201cBy combining unmatched persona individuality with the speed and scale of AI, we enable brands to test as many ideas in as many markets as they desire, as quickly as they can imagine them. Decision-ready intelligence is available in hours rather than weeks. This is the future of insights, and it is available today.\u201d<\/em> <\/p>\n\n\n\n

Petit added: \u201cThis expansion advances the multi-year AI strategy we\u2019ve been executing. Rapid claims testing and screening are only the beginning, with additional synthetic-persona-driven solutions and self-serve capabilities on the way. Together, these advances give clients speed and scale with trust at global reach, marking the start of a beyond-limits era in research,\u201d<\/em> <\/p>\n\n\n\n

Toluna\u2019s synthetic personas are live in UK, US, Australia, Singapore, Germany, Brazil, Mexico, Netherlands, and Italy, with Spain, France, India, Vietnam, Indonesia, and Thailand coming online in the weeks ahead. <\/p>\n\n\n\n

For more information or to trial Toluna\u2019s synthetic persona-powered solutions, visit tolunacorporate.com<\/mark><\/a> or contact Toluna<\/mark><\/a> directly. <\/p>\n","protected":false},"excerpt":{"rendered":"

LONDON,\u00a0October\u00a022, 2025\u00a0\u2014\u00a0Toluna, the global insights leader,\u00a0has\u00a0announced\u00a0expanded\u00a0availability of its industry-leading synthetic personas, now\u00a0covering<\/p>\n","protected":false},"author":11,"featured_media":49903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"_toluna_use_new_nav":false,"footnotes":""},"categories":[25],"tags":[240,419,443],"class_list":["post-49674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-press","tag-consumer-insights","tag-insights-excellence","tag-synthetic-personas","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/ko\/wp-json\/wp\/v2\/posts\/49674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/ko\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/ko\/wp-json\/wp\/v2\/comments?post=49674"}],"version-history":[{"count":1,"href":"https:\/\/tolunacorporate.com\/ko\/wp-json\/wp\/v2\/posts\/49674\/revisions"}],"predecessor-version":[{"id":76426,"href":"https:\/\/tolunacorporate.com\/ko\/wp-json\/wp\/v2\/posts\/49674\/revisions\/76426"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/ko\/wp-json\/wp\/v2\/media\/49903"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/ko\/wp-json\/wp\/v2\/media?parent=49674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/ko\/wp-json\/wp\/v2\/categories?post=49674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/ko\/wp-json\/wp\/v2\/tags?post=49674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}