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Consumers lean towards eating healthier

Our recent study of 1026 Australians and 766 New Zealanders, on changes in their dietary preferences, revealed that health concerns were the driving factor for many of their purchasing decisions, including the reduction of meat consumption and trying alternatives, such as plant-based and dairy free.

The desire to be healthier and changing dietary habits

  • 69% of Australians and 74% of New Zealanders want their diet to be healthier in the future.

  • 25% of Australians and 32% of New Zealanders have reduced meat consumption.

  • 62% of Australians and 75% of New Zealanders find processed foods to be the most problematic element of a typical Western diet.

The desire to be healthier and changing dietary habits
Household brands around the globe trust Toluna with their need for insights.
  • AARP
  • Amazon
  • Danone
  • Kellogg's
  • Kraft
  • Sony

Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.

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