Synthetic Personas, Real Consumer Intelligence

AI-Driven Synthetic Data for Real-World Insights

In today’s competitive, fast-moving landscape, accessing data from relevant target groups can be a challenge. Yet it remains critical to obtaining quality insights that drive better decision-making. 

Toluna HarmonAIze is our innovative suite of synthetic data solutions that enable brands to optimize decision-making, scale research, and predict real-world outcomes. With Toluna HarmonAIze, you can harness the power of synthetic data to meet today’s rapidly changing market needs.

• NEW! Toluna HarmonAIze Personas*: Transformative AI-powered survey-taking synthetic personas that mimic real human behavior for claims testing with unprecedented speed and scale 

• Toluna HarmonAIze Boost: Supercharge research by enhancing insights from hard-to-reach or low-incidence audiences.

*Currently available for studies targeting the US market 

Synthetic Personas, Real Insights*

Our latest innovation within Toluna HarmonAIze, synthetic personas are not your average AI-generated profiles. They are distinct, lifelike respondents with realistic life histories, emotional responses, and consistent memory. They are all built from anonymized first-party data sourced from our industry-leading panel, and ready at a moment’s notice.  

Key Benefits: 

• Test more claims faster than ever 

• Precision and relevance with human-like responses 

• Accurate insights from personas built on real data 

Toluna HarmonAIze Personas are integrated within the Toluna Start platform for serviced claims testing, helping brands test, optimize, and anticipate consumer preferences faster and more accurately than ever before. 

“Our synthetic personas are not simply data points—they reason, express emotion, and have distinct perspectives. We are giving brands a powerful tool to simulate and predict real consumer behavior with unmatched speed.” 

*Currently available for studies targeting the US market 

Leverage our industry-leading synthetic data solution to enable faster, deeper analysis for hard-to-reach and low-incidence groups. In instances where collecting a robust enough sample size for advanced analytics might be difficult, Toluna HarmonAIze Boost gives you the power to unlock impactful insights from data that has already been collected.