QProbe

Leveraging dual layers of AI, QProbe identifies insufficient answers to quantitative open-ended questions and crafts personalized follow-up questions to gain more detail. Stimulus is detected and interpreted to provide extra context for the follow-up questions.

QProbe has demonstrated an average success rate in delivering more detailed and nuanced responses in nearly 80% of use cases. By providing you with a new level of depth and breadth of insights, QProbe empowers you to make better business decisions.

How QProbe can benefit you

Stronger, more valuable insights

QProbe tackles the issue of vague or incomplete respondent answers by probing for more nuance, granularity, and clarification with personalized follow-up questions. As a result, you benefit from more in-depth insights at a more consistent level across survey respondents.

High quality data

At Toluna, we’re dedicated to delivering unparalleled survey and respondent quality, and QProbe is a testament to that. It’s designed to provide you with more insightful data than traditional open-ended responses.

High flexibility

The tool can be applied to any quantitative survey that contains at least one open-ended question – whether that’s DIY (on Toluna Start), ADIY, or full service. It’s easy and quick to apply, scalable, and available in 14 languages across 37 countries.

Explore how QProbe works

Combine AI tools to maximize insight value

QProbe can easily be coupled with SmartCloud on Toluna Start to uncover deeper layers of insights. SmartCloud leverages sentiment coding and theme extraction to provide you with a comprehensive picture of insights that may otherwise remain hidden with open end responses. Combined with QProbe, the two tools offer smarter, more powerful analysis.

QProbe and SmartCloud are part of Toluna’s growing suite of trailblazing AI-powered solutions and tools. Learn more about our AI vision and strategy here.