{"id":45804,"date":"2025-07-02T11:36:28","date_gmt":"2025-07-02T09:36:28","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=45804"},"modified":"2026-04-16T15:27:34","modified_gmt":"2026-04-16T13:27:34","slug":"generative-ai-in-healthcare-physicians-pov","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/nl\/generative-ai-in-healthcare-physicians-pov\/","title":{"rendered":"Generative AI in healthcare: physicians&#8217; POV"},"content":{"rendered":"\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image alignleft size-full is-resized wp-container-content-06f487a6\"><img decoding=\"async\" width=\"938\" height=\"625\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px.png\" alt=\"\" class=\"wp-image-45837\" style=\"width:118px;height:auto\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px.png 938w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px-300x200.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px-768x512.png 768w\" sizes=\"(max-width: 938px) 100vw, 938px\" \/><\/figure>\n\n\n\n<p><strong>Glenna Crooks,<\/strong> PhD and <strong>Paul Hambly<\/strong>, EVP of Supply at Toluna<\/p>\n<\/div>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading45804_a8823b-2f, .wp-block-toluna-advancedheading.kt-adv-heading45804_a8823b-2f[data-kb-block=\"kb-adv-heading45804_a8823b-2f\"]{line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading45804_a8823b-2f mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading45804_a8823b-2f[data-kb-block=\"kb-adv-heading45804_a8823b-2f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading45804_a8823b-2f wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading45804_a8823b-2f\"><strong>AI is transforming industries across the board, and healthcare is no exception. As part of our \u201cAI Everywhere\u201d strategy, Toluna is committed to helping organizations navigate the opportunities and responsibilities that AI brings with it. We partnered with Glenna Crooks, PhD, a recognized policy strategist in global healthcare, to engage over 2,000 physicians on their views of generative AI. <a href=\"#_ftn1\" id=\"_ftnref1\">[1]<\/a><\/strong><\/h5>\n\n\n\n<p>Using Curizon, Toluna\u2019s proprietary panel of healthcare professionals, we explored perceived benefits and risks of AI in healthcare, accountability in the event of harm, and the need for ethical guidelines. The research also examined the advisability of a GenAI oath modeled after traditional oaths taken by healthcare professionals.<\/p>\n\n\n\n<p>In this content series, we will review the results of the research, focusing on three major themes. Our final article will discuss the implications of our survey results for key healthcare stakeholders engaged in GenAI development, regulation, and use. &nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading45804_d30721-bd, .wp-block-toluna-advancedheading.kt-adv-heading45804_d30721-bd[data-kb-block=\"kb-adv-heading45804_d30721-bd\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:36px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading45804_d30721-bd mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading45804_d30721-bd[data-kb-block=\"kb-adv-heading45804_d30721-bd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading45804_d30721-bd wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading45804_d30721-bd\"><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-blue-current-color\">01.<\/mark> Physicians&#8217; enthusiasm for GenAI, tempered by caution about healthcare applications.<\/strong><\/strong><\/h2>\n\n\n\n<p>Despite general enthusiasm for GenAI, there is no consensus among physicians about its value in healthcare application<em>. <\/em>Specifically regarding its ability to:<\/p>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items45804_d54f8e-b1:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items45804_d54f8e-b1 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items45804_d54f8e-b1 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items45804_d54f8e-b1 .kb-svg-icon-wrap{color:#007EE2;}.wp-block-toluna-iconlist.kt-svg-icon-list-items45804_d54f8e-b1 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items45804_d54f8e-b1 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items45804_d54f8e-b1 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-45804_20cf4d-ab\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Uncover insights they might otherwise miss.<\/strong><\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-45804_3bb59a-c8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Make their jobs easier.<\/strong><\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-45804_036eaa-83\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Make their practices more efficient.<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>The only application with widespread consensus concerns biopharmaceuticals. Few physicians believe it will speed up drug development. &nbsp;&nbsp;<\/p>\n\n\n<style>.kb-row-layout-id45804_a1d600-08 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id45804_a1d600-08 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id45804_a1d600-08 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id45804_a1d600-08 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id45804_a1d600-08 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id45804_a1d600-08 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id45804_a1d600-08 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column45804_5dfcf9-78 > .kt-inside-inner-col,.toluna-column45804_5dfcf9-78 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column45804_5dfcf9-78 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column45804_5dfcf9-78 > .kt-inside-inner-col{flex-direction:column;}.toluna-column45804_5dfcf9-78 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column45804_5dfcf9-78 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column45804_5dfcf9-78{position:relative;}@media all and (max-width: 1024px){.toluna-column45804_5dfcf9-78 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column45804_5dfcf9-78 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column45804_5dfcf9-78\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"816\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/img-pediatrician-1024x816.png\" alt=\"\" class=\"wp-image-46003\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/img-pediatrician-1024x816.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/img-pediatrician-300x239.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/img-pediatrician-768x612.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/img-pediatrician-1536x1223.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/img-pediatrician-2048x1631.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column45804_4b122e-4b > .kt-inside-inner-col,.toluna-column45804_4b122e-4b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column45804_4b122e-4b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column45804_4b122e-4b > .kt-inside-inner-col{flex-direction:column;}.toluna-column45804_4b122e-4b > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column45804_4b122e-4b > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column45804_4b122e-4b{position:relative;}@media all and (max-width: 1024px){.toluna-column45804_4b122e-4b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column45804_4b122e-4b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column45804_4b122e-4b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading45804_25fa18-d7, .wp-block-toluna-advancedheading.kt-adv-heading45804_25fa18-d7[data-kb-block=\"kb-adv-heading45804_25fa18-d7\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading45804_25fa18-d7 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading45804_25fa18-d7[data-kb-block=\"kb-adv-heading45804_25fa18-d7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading45804_25fa18-d7 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading45804_25fa18-d7\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-blue-current-color\">02.<\/mark> <strong><strong><strong><strong><strong>Physicians&#8217; concerns about GenAI.<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading45804_2ad12e-38, .wp-block-toluna-advancedheading.kt-adv-heading45804_2ad12e-38[data-kb-block=\"kb-adv-heading45804_2ad12e-38\"]{max-width:826px;text-align:left;font-size:var(--global-kb-font-size-md, 1rem);line-height:24px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading45804_2ad12e-38 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading45804_2ad12e-38[data-kb-block=\"kb-adv-heading45804_2ad12e-38\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading45804_2ad12e-38 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading45804_2ad12e-38\">Fewer than half of the physicians surveyed are confident that regulators can keep pace with the development of GenAI to ensure it is safe for patient care. Particularly:<\/p>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items45804_cd41f8-3b:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items45804_cd41f8-3b ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items45804_cd41f8-3b ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items45804_cd41f8-3b .kb-svg-icon-wrap{color:#007EE2;}.wp-block-toluna-iconlist.kt-svg-icon-list-items45804_cd41f8-3b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items45804_cd41f8-3b ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items45804_cd41f8-3b kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-45804_56389a-03\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>As AI is seen as a &#8220;black box,&#8221; enforcing accountability is a challenge.<\/strong><\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-45804_cc50dd-61\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Patient information \u201cleaked\u201d into training data will be impossible to remove. <\/strong><\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-45804_40e48c-fa\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Existing, biased data will worsen disparities.<\/strong><\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-45804_12a2b8-dc\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Unearned trust in GenAI will lead to premature adoption of applications.<\/strong><\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-45804_827958-81\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Malicious actors introduce additional risks.<\/strong><\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading45804_29e5c8-27, .wp-block-toluna-advancedheading.kt-adv-heading45804_29e5c8-27[data-kb-block=\"kb-adv-heading45804_29e5c8-27\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:36px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading45804_29e5c8-27 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading45804_29e5c8-27[data-kb-block=\"kb-adv-heading45804_29e5c8-27\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading45804_29e5c8-27 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading45804_29e5c8-27\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-blue-current-color\">03. <\/mark><strong><strong><strong><strong>Physicians&#8217; call for transparency and accountability<\/strong><\/strong><\/strong><\/strong>.<\/h2>\n\n\n\n<p>Physicians want to maintain ethical standards when GenAI applications enter the healthcare sector. These includes:<\/p>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items45804_92d213-fb:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items45804_92d213-fb ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items45804_92d213-fb ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items45804_92d213-fb .kb-svg-icon-wrap{color:#007EE2;}.wp-block-toluna-iconlist.kt-svg-icon-list-items45804_92d213-fb ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items45804_92d213-fb ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items45804_92d213-fb kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-45804_c1f80a-8a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Being transparent with patients when GenAI is used.&nbsp;<\/strong><\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-45804_702716-cc\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Sharing responsibility for patient harm.<\/strong><\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-45804_2ee3a7-2b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Endorsing an oath for GenAI in healthcare.<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Notably, the survey revealed a trust gap between physicians and other stakeholders in healthcare, particularly with those who have financial incentives to develop and utilize GenAI in healthcare.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading45804_9a1b3a-52, .wp-block-toluna-advancedheading.kt-adv-heading45804_9a1b3a-52[data-kb-block=\"kb-adv-heading45804_9a1b3a-52\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:36px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading45804_9a1b3a-52 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading45804_9a1b3a-52[data-kb-block=\"kb-adv-heading45804_9a1b3a-52\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading45804_9a1b3a-52 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading45804_9a1b3a-52\"><strong><strong><strong><strong>Coming next<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Our next article will delve deeper into the views of physicians regarding GenAI, as well as its applications in healthcare,<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-full is-resized wp-container-content-06f487a6\"><img decoding=\"async\" width=\"600\" height=\"100\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-1.png\" alt=\"\" class=\"wp-image-45829\" style=\"width:467px;height:auto\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-1.png 600w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-1-300x50.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-toluna-white-color has-alpha-channel-opacity has-toluna-white-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><a href=\"#_ftnref1\" id=\"_ftn1\">[1]<\/a> This survey was scripted and programmed by Toluna and fielded in February 2025 with 2,739 healthcare professionals in Toluna\u2019s proprietary healthcare panel Curizon. Survey author: PersonaPanels &amp; Glenna Crooks, PhD.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Glenna Crooks, PhD and Paul Hambly, EVP of Supply at Toluna AI<\/p>\n","protected":false},"author":11,"featured_media":56983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":"[]"},"categories":[50],"tags":[],"class_list":["post-45804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/posts\/45804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/comments?post=45804"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/posts\/45804\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/media\/56983"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/media?parent=45804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/categories?post=45804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/tags?post=45804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}