{"id":46446,"date":"2025-07-15T10:06:00","date_gmt":"2025-07-15T08:06:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=46446"},"modified":"2026-01-22T14:52:18","modified_gmt":"2026-01-22T13:52:18","slug":"how-market-research-can-serve-the-public-good","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/nl\/how-market-research-can-serve-the-public-good\/","title":{"rendered":"How market research can serve the public good (even when it&#8217;s privately funded)\u00a0"},"content":{"rendered":"<style>.wp-block-toluna-advancedheading.kt-adv-heading46446_303ad5-49, .wp-block-toluna-advancedheading.kt-adv-heading46446_303ad5-49[data-kb-block=\"kb-adv-heading46446_303ad5-49\"]{padding-top:var(--global-kb-spacing-xs, 1rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_303ad5-49 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_303ad5-49[data-kb-block=\"kb-adv-heading46446_303ad5-49\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46446_303ad5-49 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading46446_303ad5-49\">Most people don\u2019t associate market research with public good. But sometimes, in the quest of answering commercial questions, we uncover insights that go beyond helping brands and into contributing to the greater good. The realization of this came thanks to a conversation with my colleague Anne-Marie Horgan, who encouraged me to think about the societal impact of our research. &nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46446_aca5fc-1e, .wp-block-toluna-advancedheading.kt-adv-heading46446_aca5fc-1e[data-kb-block=\"kb-adv-heading46446_aca5fc-1e\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_aca5fc-1e mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_aca5fc-1e[data-kb-block=\"kb-adv-heading46446_aca5fc-1e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46446_aca5fc-1e wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading46446_aca5fc-1e\">I lead Toluna&#8217;s Discovery Observation Team. We&#8217;re responsible for translating digital data into actionable consumer insights for brands. When I tell people what I do, I often get a reply that goes something like, \u201cSo\u2026 you convince people to buy more stuff?\u201d It\u2019s a fair assumption. After all, market research is often associated with selling, advertising, and targeting.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46446_c70236-b6, .wp-block-toluna-advancedheading.kt-adv-heading46446_c70236-b6[data-kb-block=\"kb-adv-heading46446_c70236-b6\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_c70236-b6 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_c70236-b6[data-kb-block=\"kb-adv-heading46446_c70236-b6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading46446_c70236-b6 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46446_c70236-b6\">But that\u2019s not the full story.&nbsp;<\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46446_3dd199-ad, .wp-block-toluna-advancedheading.kt-adv-heading46446_3dd199-ad[data-kb-block=\"kb-adv-heading46446_3dd199-ad\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_3dd199-ad mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_3dd199-ad[data-kb-block=\"kb-adv-heading46446_3dd199-ad\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46446_3dd199-ad wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading46446_3dd199-ad\">What people rarely see is the quieter, more meaningful side of this work, when data helps solve real problems and improves lives. I\u2019ve been lucky enough to lead many projects that do exactly that, and I&#8217;m thrilled to share a few of those stories with you.&nbsp;<\/p>\n\n\n<style>.kb-row-layout-id46446_9a6e0e-4e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id46446_9a6e0e-4e > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id46446_9a6e0e-4e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id46446_9a6e0e-4e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id46446_9a6e0e-4e > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id46446_9a6e0e-4e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id46446_9a6e0e-4e alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column46446_0868fd-c3 > .kt-inside-inner-col,.toluna-column46446_0868fd-c3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column46446_0868fd-c3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column46446_0868fd-c3 > .kt-inside-inner-col{flex-direction:column;}.toluna-column46446_0868fd-c3 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column46446_0868fd-c3 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column46446_0868fd-c3{position:relative;}@media all and (max-width: 1024px){.toluna-column46446_0868fd-c3 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column46446_0868fd-c3 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column46446_0868fd-c3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading46446_3ecf9f-21, .wp-block-toluna-advancedheading.kt-adv-heading46446_3ecf9f-21[data-kb-block=\"kb-adv-heading46446_3ecf9f-21\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_3ecf9f-21 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_3ecf9f-21[data-kb-block=\"kb-adv-heading46446_3ecf9f-21\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading46446_3ecf9f-21 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46446_3ecf9f-21\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\">1.<\/mark> <strong>A surprising health discovery from hot tub conversations<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46446_6c124f-03, .wp-block-toluna-advancedheading.kt-adv-heading46446_6c124f-03[data-kb-block=\"kb-adv-heading46446_6c124f-03\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_6c124f-03 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_6c124f-03[data-kb-block=\"kb-adv-heading46446_6c124f-03\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46446_6c124f-03 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading46446_6c124f-03\">One of the first times I realized the deeper power of marketing research was during a study on hot tub brands. We were analyzing online conversations to understand brand perception when something unexpected emerged.&nbsp;<br>&nbsp;<br>People weren\u2019t just talking about jets or luxury. They were talking about stress relief, muscle recovery, and better sleep. We uncovered a strong, emotional link between hot tubs and health benefits that had been largely overlooked.&nbsp;<br>&nbsp;<br>Our insights helped the client promote hot tubs not just as a luxury item, but as a wellness tool. They introduced safer temperature settings, collaborated with health professionals, and launched campaigns to raise awareness about responsible use.&nbsp;<br>&nbsp;<br>It was a privately commissioned study. But the impact \u2013 making wellness more accessible and informed \u2013felt deeply public.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column46446_5429c0-68 > .kt-inside-inner-col,.toluna-column46446_5429c0-68 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column46446_5429c0-68 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column46446_5429c0-68 > .kt-inside-inner-col{flex-direction:column;}.toluna-column46446_5429c0-68 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column46446_5429c0-68 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column46446_5429c0-68{position:relative;}@media all and (max-width: 1024px){.toluna-column46446_5429c0-68 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column46446_5429c0-68 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column46446_5429c0-68\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading46446_265902-28, .wp-block-toluna-advancedheading.kt-adv-heading46446_265902-28[data-kb-block=\"kb-adv-heading46446_265902-28\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_265902-28 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_265902-28[data-kb-block=\"kb-adv-heading46446_265902-28\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading46446_265902-28 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46446_265902-28\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\">2.<\/mark> <strong><strong>Giving a voice to people with thick hair<\/strong>&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46446_d31eac-a5, .wp-block-toluna-advancedheading.kt-adv-heading46446_d31eac-a5[data-kb-block=\"kb-adv-heading46446_d31eac-a5\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_d31eac-a5 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_d31eac-a5[data-kb-block=\"kb-adv-heading46446_d31eac-a5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46446_d31eac-a5 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading46446_d31eac-a5\">Another project was in collaboration with an electronics company. They wanted to innovate in the hair curler space. While analyzing social media conversations, we found a recurring frustration: people with thick hair felt ignored by the market. Standard tools just didn\u2019t work for them.&nbsp;<br>&nbsp;<br>That pain point turned into an opportunity, prompting the brand to develop curlers designed specifically for thick hair. Not only did this open up a new target base for the brand, but it also addressed an underserved group and created a product that is more accessible \u2013 a win-win! .&nbsp;<br>&nbsp;<br>What started as a niche complaint transformed into a moment of product inclusivity \u2013 something usually tackled by public-interest groups or advocacy campaigns.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id46446_5a1721-6e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id46446_5a1721-6e > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id46446_5a1721-6e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id46446_5a1721-6e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id46446_5a1721-6e > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id46446_5a1721-6e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id46446_5a1721-6e alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column46446_5af31e-5b > .kt-inside-inner-col,.toluna-column46446_5af31e-5b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column46446_5af31e-5b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column46446_5af31e-5b > .kt-inside-inner-col{flex-direction:column;}.toluna-column46446_5af31e-5b > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column46446_5af31e-5b > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column46446_5af31e-5b{position:relative;}@media all and (max-width: 1024px){.toluna-column46446_5af31e-5b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column46446_5af31e-5b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column46446_5af31e-5b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading46446_5c5f17-32, .wp-block-toluna-advancedheading.kt-adv-heading46446_5c5f17-32[data-kb-block=\"kb-adv-heading46446_5c5f17-32\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_5c5f17-32 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_5c5f17-32[data-kb-block=\"kb-adv-heading46446_5c5f17-32\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading46446_5c5f17-32 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46446_5c5f17-32\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\">3.<\/mark> <strong>Tackling cultural insensitivity in advertising<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46446_47904f-05, .wp-block-toluna-advancedheading.kt-adv-heading46446_47904f-05[data-kb-block=\"kb-adv-heading46446_47904f-05\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_47904f-05 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_47904f-05[data-kb-block=\"kb-adv-heading46446_47904f-05\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46446_47904f-05 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading46446_47904f-05\">In today\u2019s world, cultural sensitivity matters more than ever. Through an analysis of public discussions around brand ads, we uncovered growing concerns about racial bias and stereotyping in marketing.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46446_e3a6c9-f6, .wp-block-toluna-advancedheading.kt-adv-heading46446_e3a6c9-f6[data-kb-block=\"kb-adv-heading46446_e3a6c9-f6\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_e3a6c9-f6 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_e3a6c9-f6[data-kb-block=\"kb-adv-heading46446_e3a6c9-f6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46446_e3a6c9-f6 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading46446_e3a6c9-f6\">The client took this seriously and decided to develop racial bias guidelines with our help. &nbsp;They then trained their teams and refined their creative strategy. As a result, their ads became more inclusive and far less likely to offend people. A strong testament to how private research can fuel positive change. &nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column46446_e78080-fe > .kt-inside-inner-col,.toluna-column46446_e78080-fe > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column46446_e78080-fe > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column46446_e78080-fe > .kt-inside-inner-col{flex-direction:column;}.toluna-column46446_e78080-fe > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column46446_e78080-fe > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column46446_e78080-fe{position:relative;}@media all and (max-width: 1024px){.toluna-column46446_e78080-fe > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column46446_e78080-fe > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column46446_e78080-fe\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading46446_137182-98, .wp-block-toluna-advancedheading.kt-adv-heading46446_137182-98[data-kb-block=\"kb-adv-heading46446_137182-98\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_137182-98 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_137182-98[data-kb-block=\"kb-adv-heading46446_137182-98\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading46446_137182-98 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46446_137182-98\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\">4.<\/mark> <strong><strong><strong>Improving accessibility in train stations<\/strong>&nbsp;<\/strong>&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46446_15946b-39, .wp-block-toluna-advancedheading.kt-adv-heading46446_15946b-39[data-kb-block=\"kb-adv-heading46446_15946b-39\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_15946b-39 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_15946b-39[data-kb-block=\"kb-adv-heading46446_15946b-39\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46446_15946b-39 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading46446_15946b-39\">One of the most rewarding projects, in my opinion, involved analyzing online feedback about a train company. We weren\u2019t looking for it, but we discovered a common concern: accessibility issues for passengers with disabilities.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46446_71c69c-a6, .wp-block-toluna-advancedheading.kt-adv-heading46446_71c69c-a6[data-kb-block=\"kb-adv-heading46446_71c69c-a6\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_71c69c-a6 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_71c69c-a6[data-kb-block=\"kb-adv-heading46446_71c69c-a6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46446_71c69c-a6 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading46446_71c69c-a6\">That insight sparked change. The company improved wheelchair access, upgraded signage, and trained staff to better support disabled travelers.&nbsp;<br>&nbsp;<br>It\u2019s easy to assume that this kind of progress only comes from government audits or public campaigns. But here, it came from listening to passengers\u2019 real concerns \u2013and responding with action.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id46446_41ac07-ba > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id46446_41ac07-ba > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id46446_41ac07-ba > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id46446_41ac07-ba > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id46446_41ac07-ba > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id46446_41ac07-ba > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id46446_41ac07-ba alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column46446_e435a1-4c > .kt-inside-inner-col,.toluna-column46446_e435a1-4c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column46446_e435a1-4c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column46446_e435a1-4c > .kt-inside-inner-col{flex-direction:column;}.toluna-column46446_e435a1-4c > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column46446_e435a1-4c > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column46446_e435a1-4c{position:relative;}@media all and (max-width: 1024px){.toluna-column46446_e435a1-4c > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column46446_e435a1-4c > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column46446_e435a1-4c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading46446_5a0761-e7, .wp-block-toluna-advancedheading.kt-adv-heading46446_5a0761-e7[data-kb-block=\"kb-adv-heading46446_5a0761-e7\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_5a0761-e7 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_5a0761-e7[data-kb-block=\"kb-adv-heading46446_5a0761-e7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading46446_5a0761-e7 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46446_5a0761-e7\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\">5.<\/mark> <strong><strong>Ramadan gifting in a post-covid world<\/strong>&nbsp;<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46446_1909fb-d1, .wp-block-toluna-advancedheading.kt-adv-heading46446_1909fb-d1[data-kb-block=\"kb-adv-heading46446_1909fb-d1\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_1909fb-d1 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_1909fb-d1[data-kb-block=\"kb-adv-heading46446_1909fb-d1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46446_1909fb-d1 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading46446_1909fb-d1\">During a study of Ramadan gifting trends, we noticed a subtle but important shift. Instead of beauty products, consumers were seeking gifts that reflected care, nourishment, and emotional connection, influenced by pandemic-era wellness priorities.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46446_54bbcd-07, .wp-block-toluna-advancedheading.kt-adv-heading46446_54bbcd-07[data-kb-block=\"kb-adv-heading46446_54bbcd-07\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_54bbcd-07 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_54bbcd-07[data-kb-block=\"kb-adv-heading46446_54bbcd-07\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46446_54bbcd-07 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading46446_54bbcd-07\">Our findings helped brands realign their offerings to better support these values, creating products that felt more meaningful and culturally relevant.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46446_78c3b9-2c, .wp-block-toluna-advancedheading.kt-adv-heading46446_78c3b9-2c[data-kb-block=\"kb-adv-heading46446_78c3b9-2c\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_78c3b9-2c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_78c3b9-2c[data-kb-block=\"kb-adv-heading46446_78c3b9-2c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46446_78c3b9-2c wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading46446_78c3b9-2c\">It was a powerful reminder that research isn\u2019t just about spotting trends. It\u2019s also about understanding why they matter to people.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column46446_b6e268-f1 > .kt-inside-inner-col,.toluna-column46446_b6e268-f1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column46446_b6e268-f1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column46446_b6e268-f1 > .kt-inside-inner-col{flex-direction:column;}.toluna-column46446_b6e268-f1 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column46446_b6e268-f1 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column46446_b6e268-f1{position:relative;}@media all and (max-width: 1024px){.toluna-column46446_b6e268-f1 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column46446_b6e268-f1 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column46446_b6e268-f1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading46446_f81cfc-8c, .wp-block-toluna-advancedheading.kt-adv-heading46446_f81cfc-8c[data-kb-block=\"kb-adv-heading46446_f81cfc-8c\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_f81cfc-8c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_f81cfc-8c[data-kb-block=\"kb-adv-heading46446_f81cfc-8c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading46446_f81cfc-8c wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46446_f81cfc-8c\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\">6.<\/mark> <strong><strong><strong><strong>Cheers to the mocktail movement<\/strong>&nbsp;<\/strong>&nbsp;<\/strong>&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46446_a3b97a-ce, .wp-block-toluna-advancedheading.kt-adv-heading46446_a3b97a-ce[data-kb-block=\"kb-adv-heading46446_a3b97a-ce\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_a3b97a-ce mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_a3b97a-ce[data-kb-block=\"kb-adv-heading46446_a3b97a-ce\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46446_a3b97a-ce wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading46446_a3b97a-ce\">When we explored beverage consumption trends, we found growing enthusiasm for non-alcoholic drinks. Whether driven by wellness or personal preference, people were looking for alcohol-free options that didn\u2019t feel like a compromise.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46446_fa98bd-0c, .wp-block-toluna-advancedheading.kt-adv-heading46446_fa98bd-0c[data-kb-block=\"kb-adv-heading46446_fa98bd-0c\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_fa98bd-0c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_fa98bd-0c[data-kb-block=\"kb-adv-heading46446_fa98bd-0c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46446_fa98bd-0c wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading46446_fa98bd-0c\">Thanks to the insight, our partner expanded their mocktail offerings and reframed the narrative to normalize alcohol-free choices at social events. In doing so, they supported healthier habits and more inclusive social experiences.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id46446_f5150e-9e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id46446_f5150e-9e > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id46446_f5150e-9e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id46446_f5150e-9e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id46446_f5150e-9e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id46446_f5150e-9e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id46446_f5150e-9e alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column46446_92e8f9-bc > .kt-inside-inner-col,.toluna-column46446_92e8f9-bc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column46446_92e8f9-bc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column46446_92e8f9-bc > .kt-inside-inner-col{flex-direction:column;}.toluna-column46446_92e8f9-bc > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column46446_92e8f9-bc > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column46446_92e8f9-bc{position:relative;}@media all and (max-width: 1024px){.toluna-column46446_92e8f9-bc > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column46446_92e8f9-bc > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column46446_92e8f9-bc\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading46446_aed7f0-28, .wp-block-toluna-advancedheading.kt-adv-heading46446_aed7f0-28[data-kb-block=\"kb-adv-heading46446_aed7f0-28\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_aed7f0-28 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_aed7f0-28[data-kb-block=\"kb-adv-heading46446_aed7f0-28\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading46446_aed7f0-28 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46446_aed7f0-28\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\">7.<\/mark> <strong><strong><strong><strong><strong>Helping consumers navigate the supplement maze<\/strong>&nbsp;<\/strong><\/strong><\/strong>&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46446_29aeef-0b, .wp-block-toluna-advancedheading.kt-adv-heading46446_29aeef-0b[data-kb-block=\"kb-adv-heading46446_29aeef-0b\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_29aeef-0b mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_29aeef-0b[data-kb-block=\"kb-adv-heading46446_29aeef-0b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46446_29aeef-0b wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading46446_29aeef-0b\">Finally, we dug into online chatter about (sleep) supplements. The results? A lot of confusion about dosage, timing, ingredients, and effects.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46446_1460b9-e4, .wp-block-toluna-advancedheading.kt-adv-heading46446_1460b9-e4[data-kb-block=\"kb-adv-heading46446_1460b9-e4\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_1460b9-e4 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_1460b9-e4[data-kb-block=\"kb-adv-heading46446_1460b9-e4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46446_1460b9-e4 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading46446_1460b9-e4\">That confusion wasn\u2019t just frustrating, but also potentially harmful. Our insights led to clearer packaging, better educational campaigns, and more transparent communication. Ultimately, it helped consumers make safer, more informed health choices.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id46446_3e7785-79 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id46446_3e7785-79 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id46446_3e7785-79 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id46446_3e7785-79 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id46446_3e7785-79 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id46446_3e7785-79 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id46446_3e7785-79 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column46446_4a8ffd-ac > .kt-inside-inner-col,.toluna-column46446_4a8ffd-ac > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column46446_4a8ffd-ac > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column46446_4a8ffd-ac > .kt-inside-inner-col{flex-direction:column;}.toluna-column46446_4a8ffd-ac > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column46446_4a8ffd-ac > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column46446_4a8ffd-ac{position:relative;}@media all and (max-width: 1024px){.toluna-column46446_4a8ffd-ac > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column46446_4a8ffd-ac > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column46446_4a8ffd-ac\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading46446_99c095-10, .wp-block-toluna-advancedheading.kt-adv-heading46446_99c095-10[data-kb-block=\"kb-adv-heading46446_99c095-10\"]{padding-bottom:0px;margin-bottom:0px;font-size:var(--global-kb-font-size-xl, 2rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_99c095-10 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_99c095-10[data-kb-block=\"kb-adv-heading46446_99c095-10\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading46446_99c095-10 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46446_99c095-10\"><strong>Why this all matters<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46446_acae85-0b, .wp-block-toluna-advancedheading.kt-adv-heading46446_acae85-0b[data-kb-block=\"kb-adv-heading46446_acae85-0b\"]{padding-top:0px;margin-top:0px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_acae85-0b mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_acae85-0b[data-kb-block=\"kb-adv-heading46446_acae85-0b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46446_acae85-0b wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading46446_acae85-0b\">All these projects were privately funded. None were part of a government initiative or public health campaign. And yet, every single one made a difference in people\u2019s lives \u2013through better access, safer use, inclusivity, or emotional connection.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46446_f67aa3-70, .wp-block-toluna-advancedheading.kt-adv-heading46446_f67aa3-70[data-kb-block=\"kb-adv-heading46446_f67aa3-70\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_f67aa3-70 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_f67aa3-70[data-kb-block=\"kb-adv-heading46446_f67aa3-70\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46446_f67aa3-70 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading46446_f67aa3-70\">That\u2019s why I believe in this work. It\u2019s not just about sales or strategies. It\u2019s about listening carefully, asking the right questions, and turning data into something the world can benefit from.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46446_ed5d36-9c, .wp-block-toluna-advancedheading.kt-adv-heading46446_ed5d36-9c[data-kb-block=\"kb-adv-heading46446_ed5d36-9c\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_ed5d36-9c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_ed5d36-9c[data-kb-block=\"kb-adv-heading46446_ed5d36-9c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46446_ed5d36-9c wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading46446_ed5d36-9c\">So, the next time someone assumes market research is just about selling more shampoo or soda, I\u2019ll tell them this: sometimes, yes. But if you listen closely, you might just manage to change lives in quiet, unexpected ways.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column46446_3271d6-63 > .kt-inside-inner-col,.toluna-column46446_3271d6-63 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column46446_3271d6-63 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column46446_3271d6-63 > .kt-inside-inner-col{flex-direction:column;}.toluna-column46446_3271d6-63 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column46446_3271d6-63 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column46446_3271d6-63{position:relative;}@media all and (max-width: 1024px){.toluna-column46446_3271d6-63 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column46446_3271d6-63 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column46446_3271d6-63\"><div class=\"kt-inside-inner-col\"><style>.kb-image46446_821c1d-41 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image46446_821c1d-41 size-large\"><div class=\"\"><img decoding=\"async\" width=\"1024\" height=\"896\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/Why-this-all-matters--1024x896.png\" alt=\"A woman use social media on her tablet \" class=\"kb-img wp-image-46457\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/Why-this-all-matters--1024x896.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/Why-this-all-matters--300x263.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/Why-this-all-matters--768x672.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/Why-this-all-matters--1536x1344.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/Why-this-all-matters-.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id46446_9380ff-f7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id46446_9380ff-f7 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id46446_9380ff-f7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id46446_9380ff-f7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id46446_9380ff-f7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id46446_9380ff-f7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id46446_9380ff-f7 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column46446_6de1c8-2e > .kt-inside-inner-col,.toluna-column46446_6de1c8-2e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column46446_6de1c8-2e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column46446_6de1c8-2e > .kt-inside-inner-col{flex-direction:column;}.toluna-column46446_6de1c8-2e > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column46446_6de1c8-2e > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column46446_6de1c8-2e{position:relative;}@media all and (max-width: 1024px){.toluna-column46446_6de1c8-2e > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column46446_6de1c8-2e > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column46446_6de1c8-2e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading46446_70c494-2d, .wp-block-toluna-advancedheading.kt-adv-heading46446_70c494-2d[data-kb-block=\"kb-adv-heading46446_70c494-2d\"]{margin-right:0px;margin-bottom:0px;font-size:var(--global-kb-font-size-xl, 2rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_70c494-2d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_70c494-2d[data-kb-block=\"kb-adv-heading46446_70c494-2d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading46446_70c494-2d wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46446_70c494-2d\"><strong>The takeaway: ingrain public value into your goals <\/strong><\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-c26beeb1891a7437fbb0afe3c8a80b4d\">For brands, researchers, and strategists, there\u2019s an opportunity here. If you\u2019re investing in social insights or market research, don\u2019t stop at what will drive sales. Ask:&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id46446_623ac5-35 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id46446_623ac5-35 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id46446_623ac5-35 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id46446_623ac5-35 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id46446_623ac5-35 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id46446_623ac5-35 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id46446_623ac5-35 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id46446_623ac5-35 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id46446_623ac5-35 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id46446_623ac5-35 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id46446_623ac5-35 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column46446_a316dc-2a > .kt-inside-inner-col{display:flex;}.toluna-column46446_a316dc-2a > .kt-inside-inner-col,.toluna-column46446_a316dc-2a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column46446_a316dc-2a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column46446_a316dc-2a > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column46446_a316dc-2a > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column46446_a316dc-2a > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column46446_a316dc-2a > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column46446_a316dc-2a > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column46446_a316dc-2a{position:relative;}@media all and (max-width: 1024px){.toluna-column46446_a316dc-2a > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column46446_a316dc-2a > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column46446_a316dc-2a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image46446_ef1eab-20:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image46446_ef1eab-20.kb-image-is-ratio-size, .kb-image46446_ef1eab-20 .kb-image-is-ratio-size{max-width:100px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image46446_ef1eab-20.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image46446_ef1eab-20 .kb-image-is-ratio-size{align-self:unset;}.kb-image46446_ef1eab-20{max-width:100px;}.image-is-svg.kb-image46446_ef1eab-20{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image46446_ef1eab-20 img{width:100%;}.kb-image46446_ef1eab-20 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image46446_ef1eab-20 size-full\"><div class=\"\"><img decoding=\"async\" width=\"327\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/1.png\" alt=\"\" class=\"kb-img wp-image-46466\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/1.png 327w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/1-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/1-150x150.png 150w\" sizes=\"(max-width: 327px) 100vw, 327px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46446_a53829-10, .wp-block-toluna-advancedheading.kt-adv-heading46446_a53829-10[data-kb-block=\"kb-adv-heading46446_a53829-10\"]{max-width:254px;margin-right:auto;margin-left:auto;margin-top:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:30px;font-weight:bold;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_a53829-10 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_a53829-10[data-kb-block=\"kb-adv-heading46446_a53829-10\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46446_a53829-10 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading46446_a53829-10\">What unmet need(s) are we uncovering?&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column46446_3dbfbe-7c > .kt-inside-inner-col{display:flex;}.toluna-column46446_3dbfbe-7c > .kt-inside-inner-col,.toluna-column46446_3dbfbe-7c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column46446_3dbfbe-7c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column46446_3dbfbe-7c > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column46446_3dbfbe-7c > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column46446_3dbfbe-7c > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column46446_3dbfbe-7c > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column46446_3dbfbe-7c > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column46446_3dbfbe-7c{position:relative;}@media all and (max-width: 1024px){.toluna-column46446_3dbfbe-7c > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column46446_3dbfbe-7c > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column46446_3dbfbe-7c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image46446_17b5f7-22:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image46446_17b5f7-22.kb-image-is-ratio-size, .kb-image46446_17b5f7-22 .kb-image-is-ratio-size{max-width:100px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image46446_17b5f7-22.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image46446_17b5f7-22 .kb-image-is-ratio-size{align-self:unset;}.kb-image46446_17b5f7-22{max-width:100px;}.image-is-svg.kb-image46446_17b5f7-22{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image46446_17b5f7-22 img{width:100%;}.kb-image46446_17b5f7-22 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image46446_17b5f7-22 size-full\"><div class=\"\"><img decoding=\"async\" width=\"327\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/1.png\" alt=\"\" class=\"kb-img wp-image-46466\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/1.png 327w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/1-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/1-150x150.png 150w\" sizes=\"(max-width: 327px) 100vw, 327px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46446_91c423-c5, .wp-block-toluna-advancedheading.kt-adv-heading46446_91c423-c5[data-kb-block=\"kb-adv-heading46446_91c423-c5\"]{max-width:254px;margin-right:auto;margin-left:auto;margin-top:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:30px;font-weight:bold;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_91c423-c5 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_91c423-c5[data-kb-block=\"kb-adv-heading46446_91c423-c5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46446_91c423-c5 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading46446_91c423-c5\">Who benefits beyond the brand and buyer?<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column46446_1e4a76-2a > .kt-inside-inner-col{display:flex;}.toluna-column46446_1e4a76-2a > .kt-inside-inner-col,.toluna-column46446_1e4a76-2a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column46446_1e4a76-2a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column46446_1e4a76-2a > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column46446_1e4a76-2a > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column46446_1e4a76-2a > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column46446_1e4a76-2a > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column46446_1e4a76-2a > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column46446_1e4a76-2a{position:relative;}@media all and (max-width: 1024px){.toluna-column46446_1e4a76-2a > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column46446_1e4a76-2a > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column46446_1e4a76-2a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image46446_8953bd-de:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image46446_8953bd-de.kb-image-is-ratio-size, .kb-image46446_8953bd-de .kb-image-is-ratio-size{max-width:100px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image46446_8953bd-de.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image46446_8953bd-de .kb-image-is-ratio-size{align-self:unset;}.kb-image46446_8953bd-de{max-width:100px;}.image-is-svg.kb-image46446_8953bd-de{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image46446_8953bd-de img{width:100%;}.kb-image46446_8953bd-de .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image46446_8953bd-de size-full\"><div class=\"\"><img decoding=\"async\" width=\"327\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/1.png\" alt=\"\" class=\"kb-img wp-image-46466\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/1.png 327w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/1-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/1-150x150.png 150w\" sizes=\"(max-width: 327px) 100vw, 327px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46446_c1291f-40, .wp-block-toluna-advancedheading.kt-adv-heading46446_c1291f-40[data-kb-block=\"kb-adv-heading46446_c1291f-40\"]{max-width:392px;margin-right:auto;margin-left:auto;margin-top:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:30px;font-weight:bold;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_c1291f-40 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_c1291f-40[data-kb-block=\"kb-adv-heading46446_c1291f-40\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46446_c1291f-40 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading46446_c1291f-40\">Could this insight improve someone\u2019s daily life?&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-3d3709c922c7dcc1a2af36bdadb21628\">These questions shift the mindset from short-term gain to long-term impact. They also open the door to innovation that\u2019s both commercially smart and socially meaningful.&nbsp;<\/p>\n\n\n<style>.kb-row-layout-id46446_9de283-a1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id46446_9de283-a1 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id46446_9de283-a1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id46446_9de283-a1 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id46446_9de283-a1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id46446_9de283-a1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id46446_9de283-a1 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column46446_e64022-99 > .kt-inside-inner-col,.toluna-column46446_e64022-99 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column46446_e64022-99 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column46446_e64022-99 > .kt-inside-inner-col{flex-direction:column;}.toluna-column46446_e64022-99 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column46446_e64022-99 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column46446_e64022-99{position:relative;}@media all and (max-width: 1024px){.toluna-column46446_e64022-99 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column46446_e64022-99 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column46446_e64022-99\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading46446_352476-54, .wp-block-toluna-advancedheading.kt-adv-heading46446_352476-54[data-kb-block=\"kb-adv-heading46446_352476-54\"]{max-width:1104px;margin-right:auto;margin-left:auto;text-align:center;font-weight:bold;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_352476-54 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_352476-54[data-kb-block=\"kb-adv-heading46446_352476-54\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46446_352476-54 wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading46446_352476-54\">If you&#8217;re a decision maker in a brand, agency, or research team, I encourage you to look for ways to embed public value into your insights process. The opportunity is already there, in the conversations your consumers are having everyday. It just takes someone willing to listen closely and able to act with intention.&nbsp;And if you\u2019re working on a project where you think there\u2019s more than just a business case, let\u2019s talk.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46446_d4a123-0e, .wp-block-toluna-advancedheading.kt-adv-heading46446_d4a123-0e[data-kb-block=\"kb-adv-heading46446_d4a123-0e\"]{text-align:center;font-weight:bold;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46446_d4a123-0e mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46446_d4a123-0e[data-kb-block=\"kb-adv-heading46446_d4a123-0e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46446_d4a123-0e wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading46446_d4a123-0e\">Because some of the most powerful change starts with a simple insight and a willingness to do more with it.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-50726a6e600b25150360f57f7aafe60c\"><strong>\u00a9 2025 Toluna<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most people don\u2019t associate market research with public good. But sometimes, in<\/p>\n","protected":false},"author":20,"featured_media":46475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-46446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/posts\/46446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/comments?post=46446"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/posts\/46446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/media\/46475"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/media?parent=46446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/categories?post=46446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/tags?post=46446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}