{"id":47389,"date":"2025-08-19T09:26:36","date_gmt":"2025-08-19T07:26:36","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=47389"},"modified":"2026-01-22T12:54:51","modified_gmt":"2026-01-22T11:54:51","slug":"genai-regulation-healthcare-physicians-perspective","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/nl\/genai-regulation-healthcare-physicians-perspective\/","title":{"rendered":"Crafting a regulatory agenda for GenAI: physicians&#8217; POV\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image alignleft size-full is-resized wp-container-content-06f487a6\"><img decoding=\"async\" width=\"938\" height=\"625\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px.png\" alt=\"\" class=\"wp-image-45837\" style=\"width:118px;height:auto\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px.png 938w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px-300x200.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px-768x512.png 768w\" sizes=\"(max-width: 938px) 100vw, 938px\" \/><\/figure>\n\n\n\n<p><strong>Glenna Crooks,<\/strong> PhD and <strong>Paul Hambly<\/strong>, EVP of Supply at Toluna<\/p>\n<\/div>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading47389_0d59e1-41, .wp-block-toluna-advancedheading.kt-adv-heading47389_0d59e1-41[data-kb-block=\"kb-adv-heading47389_0d59e1-41\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47389_0d59e1-41 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47389_0d59e1-41[data-kb-block=\"kb-adv-heading47389_0d59e1-41\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading47389_0d59e1-41 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47389_0d59e1-41\"><strong>AI is transforming industries across the board, and healthcare is no exception. This is the seventh in a series of articles reviewing physicians&#8217; perspectives on GenAI. This article explores their concerns about regulatory challenges, uncovering an overall lack of confidence in regulatory processes and several features of GenAI technology they believe will challenge regulators.<\/strong><\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading47389_f776a2-f1, .wp-block-toluna-advancedheading.kt-adv-heading47389_f776a2-f1[data-kb-block=\"kb-adv-heading47389_f776a2-f1\"]{font-size:var(--global-kb-font-size-xl, 2rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47389_f776a2-f1 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47389_f776a2-f1[data-kb-block=\"kb-adv-heading47389_f776a2-f1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading47389_f776a2-f1 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47389_f776a2-f1\"><strong>Regulatory readiness gap<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading47389_e83666-79, .wp-block-toluna-advancedheading.kt-adv-heading47389_e83666-79[data-kb-block=\"kb-adv-heading47389_e83666-79\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47389_e83666-79 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47389_e83666-79[data-kb-block=\"kb-adv-heading47389_e83666-79\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading47389_e83666-79 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47389_e83666-79\">Notably, fewer than half (43%) of physicians are confident that regulatory processes and oversight will succeed in ensuring GenAI is safe to use for patient care. Pediatricians express the least confidence in regulatory processes; only 29% are confident, compared to those who care for adults (44%) or both children and adults (46%).<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading47389_a9990f-62, .wp-block-toluna-advancedheading.kt-adv-heading47389_a9990f-62[data-kb-block=\"kb-adv-heading47389_a9990f-62\"]{font-size:var(--global-kb-font-size-xl, 2rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47389_a9990f-62 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47389_a9990f-62[data-kb-block=\"kb-adv-heading47389_a9990f-62\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading47389_a9990f-62 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47389_a9990f-62\"><strong>Rocky regulatory terrain<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading47389_b3198b-31, .wp-block-toluna-advancedheading.kt-adv-heading47389_b3198b-31[data-kb-block=\"kb-adv-heading47389_b3198b-31\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47389_b3198b-31 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47389_b3198b-31[data-kb-block=\"kb-adv-heading47389_b3198b-31\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading47389_b3198b-31 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47389_b3198b-31\">Driving physicians\u2019 lack of confidence is a concern about GenAI features that they view as troublesome:<\/p>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items47389_c9ef37-45:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47389_c9ef37-45 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47389_c9ef37-45 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47389_c9ef37-45 .kb-svg-icon-wrap{color:#007EE2;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47389_c9ef37-45 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items47389_c9ef37-45 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items47389_c9ef37-45 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47389_2a4a38-ab\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Pace: <\/strong>80% are concerned that regulators will not be able to keep up with the pace of GenAI development. Pediatricians are significantly more likely (86%) to hold this view than physicians caring for adults only (79%) or both children and adults. Low-volume physicians (82%) and mid-volume physicians (81%) are more likely to hold this view than high-volume physicians (75%).<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47389_9cbbf4-c4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Unpredictability: <\/strong>65% are concerned that GenAI results are inconsistent: the same prompt can result in different responses; GenAI outputs cannot be predicted like those of other software.<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47389_7aff2e-12\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Accountability: <\/strong>80% cite GenAI&#8217;s &#8220;black box&#8221; nature makes it difficult to assign responsibility if a patient is harmed. Pediatricians (87%) are more likely to be concerned about this view than physicians caring for adults only (79%) or for both children and adults (80%). Low-volume physicians (83%) and mid-volume physicians (80%) are more likely to hold this view compared to high-volume physicians (75%).<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47389_aca987-33\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Privacy:<\/strong> 75% worry about patient-identifiable data entering training datasets. Pediatricians (83%) are more likely to hold this view than physicians caring for adults only (74%) or for both children and adults (73%).<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47389_ee074d-50\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Bias:<\/strong> 64% fear that existing healthcare biases will be amplified by GenAI applications. &nbsp;Pediatricians (71%) are more likely to hold this view than physicians caring for adults only (65%) or for both children and adults (63%).<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47389_70bcb9-9c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Security:<\/strong> 81% fear malicious actors will outpace their own use of GenAI, placing medical equipment, life-support systems, and patient privacy at risk. Pediatricians (86%) are more likely to express this concern than physicians caring for adults only (80%) or for both children and adults (81%).<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.kb-row-layout-id47389_f095c3-64 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id47389_f095c3-64 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id47389_f095c3-64 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id47389_f095c3-64 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id47389_f095c3-64 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id47389_f095c3-64 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id47389_f095c3-64 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column47389_bcee3f-ae > .kt-inside-inner-col,.toluna-column47389_bcee3f-ae > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column47389_bcee3f-ae > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column47389_bcee3f-ae > .kt-inside-inner-col{flex-direction:column;}.toluna-column47389_bcee3f-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column47389_bcee3f-ae > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column47389_bcee3f-ae{position:relative;}@media all and (max-width: 1024px){.toluna-column47389_bcee3f-ae > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column47389_bcee3f-ae > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column47389_bcee3f-ae\"><div class=\"kt-inside-inner-col\"><style>.kb-image47389_cd9436-ba .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image47389_cd9436-ba size-large\"><div class=\"\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39426-1024x1024.png\" alt=\"Two healthcare professionals discuss the trust and risk of GenAI adoption in the healthcare industry\" class=\"kb-img wp-image-47412\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39426-1024x1024.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39426-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39426-150x150.png 150w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39426-768x768.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39426-1536x1536.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39426-2048x2048.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column47389_d5c9cb-34 > .kt-inside-inner-col,.toluna-column47389_d5c9cb-34 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column47389_d5c9cb-34 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column47389_d5c9cb-34 > .kt-inside-inner-col{flex-direction:column;}.toluna-column47389_d5c9cb-34 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column47389_d5c9cb-34 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column47389_d5c9cb-34{position:relative;}@media all and (max-width: 1024px){.toluna-column47389_d5c9cb-34 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column47389_d5c9cb-34 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column47389_d5c9cb-34\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading47389_2fc70e-d9, .wp-block-toluna-advancedheading.kt-adv-heading47389_2fc70e-d9[data-kb-block=\"kb-adv-heading47389_2fc70e-d9\"]{font-size:var(--global-kb-font-size-xl, 2rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47389_2fc70e-d9 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47389_2fc70e-d9[data-kb-block=\"kb-adv-heading47389_2fc70e-d9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading47389_2fc70e-d9 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47389_2fc70e-d9\"><strong>Unearned trust risks<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading47389_4f1ee8-d0, .wp-block-toluna-advancedheading.kt-adv-heading47389_4f1ee8-d0[data-kb-block=\"kb-adv-heading47389_4f1ee8-d0\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47389_4f1ee8-d0 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47389_4f1ee8-d0[data-kb-block=\"kb-adv-heading47389_4f1ee8-d0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading47389_4f1ee8-d0 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47389_4f1ee8-d0\">One overarching concern stands out for most physicians that is worth special note. 75% agree that GenAI is \u201cbuilt to be fast and convincing, not cautious and accurate.\u201d&nbsp; Their concern, therefore, is that its &#8220;warmth, patience, and kindness lead people to trust it more than they should.&#8221; Speed and empathy are features that may challenge regulators and clinicians the most as GenAI applications become part of the healthcare landscape.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading47389_0da67a-6f, .wp-block-toluna-advancedheading.kt-adv-heading47389_0da67a-6f[data-kb-block=\"kb-adv-heading47389_0da67a-6f\"]{font-size:var(--global-kb-font-size-xl, 2rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47389_0da67a-6f mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47389_0da67a-6f[data-kb-block=\"kb-adv-heading47389_0da67a-6f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading47389_0da67a-6f wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47389_0da67a-6f\"><strong>Coming next<\/strong>:<\/h3>\n\n\n\n<p>Our next article will explore a method that physicians have traditionally used to build trust with patients and peers: the oath. We&#8217;ll investigate whether physicians would endorse an Oath for GenAI in healthcare<\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kb-row-layout-id47389_e0d1bd-87 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id47389_e0d1bd-87 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id47389_e0d1bd-87 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id47389_e0d1bd-87 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id47389_e0d1bd-87 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id47389_e0d1bd-87 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id47389_e0d1bd-87 alignfull has-whisper-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column47389_c96ab2-d0 > .kt-inside-inner-col,.toluna-column47389_c96ab2-d0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column47389_c96ab2-d0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column47389_c96ab2-d0 > .kt-inside-inner-col{flex-direction:column;}.toluna-column47389_c96ab2-d0 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column47389_c96ab2-d0 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column47389_c96ab2-d0{position:relative;}@media all and (max-width: 1024px){.toluna-column47389_c96ab2-d0 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column47389_c96ab2-d0 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column47389_c96ab2-d0\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading47389_5efbd8-c3, .wp-block-toluna-advancedheading.kt-adv-heading47389_5efbd8-c3[data-kb-block=\"kb-adv-heading47389_5efbd8-c3\"]{font-size:var(--global-kb-font-size-md, 1rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47389_5efbd8-c3 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47389_5efbd8-c3[data-kb-block=\"kb-adv-heading47389_5efbd8-c3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading47389_5efbd8-c3 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47389_5efbd8-c3\">Endnote:<\/h5>\n\n\n\n<p>As part of our \u201cAI Everywhere\u201d strategy, Toluna is committed to helping organizations navigate the opportunities and responsibilities that AI brings with it. We partnered with Glenna Crooks, PhD, a recognized policy strategist in global healthcare, to engage over 2,000 physicians on their views of generative AI.<a href=\"#footnote\">[1]<\/a><\/p>\n\n\n\n<p>Using Curizon, Toluna\u2019s proprietary panel of healthcare professionals, we explored perceived benefits and risks of AI in healthcare, accountability in the event of harm, and the need for ethical guidelines. The research also examined the advisability of a GenAI Oath modeled after traditional oaths taken by healthcare professionals.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p id=\"footnote\"><a href=\"#footnote\">[1]<\/a>This survey was scripted and programmed by Toluna and fielded in February 2025 with 2,739 healthcare professionals in Toluna\u2019s proprietary healthcare panel Curizon. Survey author: PersonaPanels &amp; Glenna Crooks, PhD.\u00a0<em>All percentage data points and significance markers (p &lt; 0.05) are derived directly from the survey cross-tabulation analysis.<\/em><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Glenna Crooks, PhD and Paul Hambly, EVP of Supply at Toluna AI<\/p>\n","protected":false},"author":11,"featured_media":47421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[50],"tags":[355,351,354],"class_list":["post-47389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ai-in-healthcare","tag-genai","tag-generative-ai","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/posts\/47389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/comments?post=47389"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/posts\/47389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/media\/47421"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/media?parent=47389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/categories?post=47389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/tags?post=47389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}