{"id":49674,"date":"2025-10-22T03:03:00","date_gmt":"2025-10-22T01:03:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=49674"},"modified":"2026-01-15T14:39:50","modified_gmt":"2026-01-15T13:39:50","slug":"tolunas-one-million-synthetic-personas-accelerate-ideas-and-claims-testing-worldwide","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/nl\/tolunas-one-million-synthetic-personas-accelerate-ideas-and-claims-testing-worldwide\/","title":{"rendered":"Toluna\u2019s\u00a0one million synthetic personas accelerate\u00a0ideas and claims testing\u00a0worldwide\u00a0–\u00a0moving from research to decision intelligence\u00a0\u00a0"},"content":{"rendered":"\n

LONDON,\u00a0October\u00a022, 2025<\/strong>\u00a0\u2014\u00a0Toluna, the global insights leader,\u00a0has\u00a0announced\u00a0expanded\u00a0availability of its industry-leading synthetic personas, now\u00a0covering 15 markets and 9 languages,\u00a0providing\u00a0access to\u00a0thousands more clients\u00a0worldwide. With more than one million unique personas already created,\u00a0Toluna\u00a0is setting a new benchmark for AI-driven research,\u00a0empowering\u00a0brands\u00a0to test ideas, claims,\u00a0messages, flavors, or\u00a0other\u00a0product features\u00a0at\u00a0unprecedented\u00a0scale and\u00a0speed.\u00a0<\/p>\n\n\n\n

Toluna\u2019s\u00a0solutions\u00a0leveraging\u00a0synthetic personas\u00a0are\u00a0available on demand\u00a0within the\u00a0Toluna\u00a0Start insights platform.\u00a0Each persona\u00a0reflects\u00a0a\u00a0realistic life history,\u00a0with\u00a0deep layers of\u00a0demographics and profile\u00a0attributes as well as\u00a0psychological\u00a0attitudes and\u00a0motivations,\u00a0enriched\u00a0with recent world knowledge.\u00a0\u00a0Each\u00a0persona\u00a0has\u00a0the ability to deliver consistent, human-like responses\u00a0to questions or media stimuli\u00a0across studies.\u00a0Uniquely,\u00a0Toluna\u2019s\u00a0synthetic personas\u00a0are\u00a0constantly\u00a0created in real time to match\u00a0precise\u00a0sample needs\u00a0and unlock a new era of limitless AI-driven research.<\/p>\n\n\n\n

Unlike solutions that replicate \u201caverage\u201d segment responses,\u00a0Toluna\u2019s\u00a0personas\u00a0mimic\u00a0individual human\u00a0survey-takers. They are built from\u00a0anonymized, first-party data sourced from\u00a0Toluna\u2019s\u00a0global community of 79 million human participants\u00a0and include rich\u00a0demographic, psychographic, lifestyle, and consumption\u00a0attributes.\u00a0These\u00a0category-defining synthetic personas\u00a0can\u00a0\u2018see\u2019,\u00a0\u2018hear\u2019\u00a0and react to\u00a0dynamic stimulus<\/strong>\u00a0like TV ads and online video\u00a0through the lens of their distinct persona composition. When combined with\u00a0their\u00a0ability to\u00a0demonstrate emotional and rational instincts\u00a0plus\u00a0intelligent reasoning<\/strong>,\u00a0the result\u00a0is\u00a0higher fidelity\u00a0outputs\u00a0and richer insight for decision-making.\u00a0<\/p>\n\n\n\n

\u201cBrands want speed and scale without sacrificing quality and trust,\u201d <\/em>said Fr\u00e9d\u00e9ric-Charles Petit, CEO of Toluna. \u201cBy combining unmatched persona individuality with the speed and scale of AI, we enable brands to test as many ideas in as many markets as they desire, as quickly as they can imagine them. Decision-ready intelligence is available in hours rather than weeks. This is the future of insights, and it is available today.\u201d<\/em> <\/p>\n\n\n\n

Petit added: \u201cThis expansion advances the multi-year AI strategy we\u2019ve been executing. Rapid claims testing and screening are only the beginning, with additional synthetic-persona-driven solutions and self-serve capabilities on the way. Together, these advances give clients speed and scale with trust at global reach, marking the start of a beyond-limits era in research,\u201d<\/em> <\/p>\n\n\n\n

Toluna\u2019s synthetic personas are live in UK, US, Australia, Singapore, Germany, Brazil, Mexico, Netherlands, and Italy, with Spain, France, India, Vietnam, Indonesia, and Thailand coming online in the weeks ahead. <\/p>\n\n\n\n

For more information or to\u00a0trial\u00a0Toluna\u2019s\u00a0synthetic\u00a0persona-powered solutions,\u00a0visit tolunacorporate.com<\/mark><\/a> or contact\u00a0Toluna<\/mark><\/a>\u00a0directly.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

LONDON,\u00a0October\u00a022, 2025\u00a0\u2014\u00a0Toluna, the global insights leader,\u00a0has\u00a0announced\u00a0expanded\u00a0availability of its industry-leading synthetic personas, now\u00a0covering<\/p>\n","protected":false},"author":11,"featured_media":49903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-49674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-press","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/posts\/49674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/comments?post=49674"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/posts\/49674\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/media\/49903"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/media?parent=49674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/categories?post=49674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/tags?post=49674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}