{"id":52123,"date":"2025-10-14T13:42:00","date_gmt":"2025-10-14T11:42:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=52123"},"modified":"2026-05-13T13:57:57","modified_gmt":"2026-05-13T11:57:57","slug":"sustainability-in-fmcg-what-consumers-really-want","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/nl\/sustainability-in-fmcg-what-consumers-really-want\/","title":{"rendered":"Sustainability in FMCG: what consumers really want\u00a0\u00a0"},"content":{"rendered":"<style>.kb-row-layout-id52123_18c1f0-ec > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id52123_18c1f0-ec > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id52123_18c1f0-ec > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id52123_18c1f0-ec > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id52123_18c1f0-ec > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id52123_18c1f0-ec > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id52123_18c1f0-ec alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column52123_a0a3b6-c1 > .kt-inside-inner-col,.toluna-column52123_a0a3b6-c1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_a0a3b6-c1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_a0a3b6-c1 > .kt-inside-inner-col{flex-direction:column;}.toluna-column52123_a0a3b6-c1 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_a0a3b6-c1 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_a0a3b6-c1{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_a0a3b6-c1 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column52123_a0a3b6-c1 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_a0a3b6-c1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading52123_3e15a1-9b, .wp-block-toluna-advancedheading.kt-adv-heading52123_3e15a1-9b[data-kb-block=\"kb-adv-heading52123_3e15a1-9b\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_3e15a1-9b mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_3e15a1-9b[data-kb-block=\"kb-adv-heading52123_3e15a1-9b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_3e15a1-9b wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_3e15a1-9b\">Once a trend, sustainability is now a business imperative. In the consumer goods (FMCG) sector, sustainability now plays a role in influencing everything from brand equity to&nbsp;purchase&nbsp;behavior.&nbsp;Consumers not only want but expect brands to reduce their environmental impact,&nbsp;incorporate sustainable practices across their operations, and communicate their progress transparently.&nbsp;Many believe the industry is falling short, creating a gap between what consumers want and what brands deliver.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_aecdd5-3f, .wp-block-toluna-advancedheading.kt-adv-heading52123_aecdd5-3f[data-kb-block=\"kb-adv-heading52123_aecdd5-3f\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_aecdd5-3f mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_aecdd5-3f[data-kb-block=\"kb-adv-heading52123_aecdd5-3f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_aecdd5-3f wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_aecdd5-3f\">To help brands bridge this gap,&nbsp;Toluna&nbsp;collaborated with&nbsp;InsideFMCG&nbsp;on a 3-part report&nbsp;based on research conducted in Australia and APAC. The research&nbsp;explored&nbsp;consumers&#8217; sustainability priorities, the consequences of not meeting evolving expectations, and the future of sustainability-focused brand building in FMCG.&nbsp;In this blog post,&nbsp;we&#8217;re&nbsp;consolidating&nbsp;the key insights from all 3 reports and highlighting best practices&nbsp;for brands navigating this space.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_1f3777-af, .wp-block-toluna-advancedheading.kt-adv-heading52123_1f3777-af[data-kb-block=\"kb-adv-heading52123_1f3777-af\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_1f3777-af mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_1f3777-af[data-kb-block=\"kb-adv-heading52123_1f3777-af\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading52123_1f3777-af wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading52123_1f3777-af\"><strong>The role of sustainability in brand equity&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_1a7a7d-85, .wp-block-toluna-advancedheading.kt-adv-heading52123_1a7a7d-85[data-kb-block=\"kb-adv-heading52123_1a7a7d-85\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_1a7a7d-85 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_1a7a7d-85[data-kb-block=\"kb-adv-heading52123_1a7a7d-85\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_1a7a7d-85 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_1a7a7d-85\">Across the FMCG landscape, the&nbsp;sustainability&nbsp;conversation has reached a tipping point. Consumers are no longer just asking brands to act;&nbsp;they\u2019re&nbsp;expecting proof. Trust in this space is fragile:&nbsp;only 44% of global consumers trust brand sustainability claims. This underscores the need for transparent, consistent, and evidence-backed communication.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_c6f520-37, .wp-block-toluna-advancedheading.kt-adv-heading52123_c6f520-37[data-kb-block=\"kb-adv-heading52123_c6f520-37\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_c6f520-37 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_c6f520-37[data-kb-block=\"kb-adv-heading52123_c6f520-37\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_c6f520-37 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_c6f520-37\">Successful brands embed sustainability across their supply chains and operations, not just in their marketing.&nbsp;Environmental,&nbsp;social&nbsp;and governance (ESG) performance is&nbsp;emerging&nbsp;as a crucial benchmark of trust for both consumers and regulators. Across APAC,&nbsp;governments are&nbsp;implementing stricter disclosure requirements, which align with consumer sentiment \u2013 49%&nbsp;stated&nbsp;that ESG performance influences their willingness to recommend a brand.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_9563f2-fb, .wp-block-toluna-advancedheading.kt-adv-heading52123_9563f2-fb[data-kb-block=\"kb-adv-heading52123_9563f2-fb\"]{padding-bottom:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);text-align:center;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_9563f2-fb mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_9563f2-fb[data-kb-block=\"kb-adv-heading52123_9563f2-fb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_9563f2-fb wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading52123_9563f2-fb\">To accommodate for these expectations,&nbsp;we recommend:&nbsp;&nbsp;<\/h5>\n\n\n<style>.kb-row-layout-id52123_3dc6bc-28 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id52123_3dc6bc-28 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id52123_3dc6bc-28 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:0px;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id52123_3dc6bc-28 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id52123_3dc6bc-28 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id52123_3dc6bc-28 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id52123_3dc6bc-28 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id52123_3dc6bc-28 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id52123_3dc6bc-28 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id52123_3dc6bc-28 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id52123_3dc6bc-28 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column52123_734db3-ff > .kt-inside-inner-col{display:flex;}.toluna-column52123_734db3-ff > .kt-inside-inner-col,.toluna-column52123_734db3-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_734db3-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_734db3-ff > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_734db3-ff > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_734db3-ff > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_734db3-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_734db3-ff > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_734db3-ff{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_734db3-ff > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_734db3-ff > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_734db3-ff\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_682c40-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_682c40-e1.kb-image-is-ratio-size, .kb-image52123_682c40-e1 .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_682c40-e1.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_682c40-e1 .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_682c40-e1{max-width:73px;}.image-is-svg.kb-image52123_682c40-e1{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_682c40-e1 img{width:100%;}.kb-image52123_682c40-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_682c40-e1 size-full kb-image-max-width-set\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/1.png\" alt=\"\" class=\"kb-img wp-image-52124\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/1.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/1-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/1-150x150.png 150w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_2047f3-6d, .wp-block-toluna-advancedheading.kt-adv-heading52123_2047f3-6d[data-kb-block=\"kb-adv-heading52123_2047f3-6d\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_2047f3-6d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_2047f3-6d[data-kb-block=\"kb-adv-heading52123_2047f3-6d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading52123_2047f3-6d wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading52123_2047f3-6d\"><strong>Use specific and credible sustainability terms like \u2018carbon neutral\u2019 or \u2018carbon reduction\u2019 instead of vague language like \u2018eco-friendly\u2019,&nbsp;which is more often associated with greenwashing.&nbsp;More on this later.&nbsp;&nbsp;<\/strong><\/h6>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_bab151-63 > .kt-inside-inner-col{display:flex;}.toluna-column52123_bab151-63 > .kt-inside-inner-col,.toluna-column52123_bab151-63 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_bab151-63 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_bab151-63 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_bab151-63 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_bab151-63 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_bab151-63 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_bab151-63 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_bab151-63{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_bab151-63 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_bab151-63 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_bab151-63\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_7d174e-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_7d174e-e1.kb-image-is-ratio-size, .kb-image52123_7d174e-e1 .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_7d174e-e1.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_7d174e-e1 .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_7d174e-e1{max-width:73px;}.image-is-svg.kb-image52123_7d174e-e1{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_7d174e-e1 img{width:100%;}.kb-image52123_7d174e-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_7d174e-e1 kb-image-max-width-set\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/2.png\" alt=\"\" class=\"kb-img wp-image-52133\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/2.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/2-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/2-150x150.png 150w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_43d463-24, .wp-block-toluna-advancedheading.kt-adv-heading52123_43d463-24[data-kb-block=\"kb-adv-heading52123_43d463-24\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_43d463-24 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_43d463-24[data-kb-block=\"kb-adv-heading52123_43d463-24\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading52123_43d463-24 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading52123_43d463-24\"><strong>Share evidence and impact metrics, ideally linked to international&nbsp;standards&nbsp;and verified partners.<\/strong><\/h6>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_c82be6-45 > .kt-inside-inner-col{display:flex;}.toluna-column52123_c82be6-45 > .kt-inside-inner-col,.toluna-column52123_c82be6-45 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_c82be6-45 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_c82be6-45 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_c82be6-45 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_c82be6-45 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_c82be6-45 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_c82be6-45 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_c82be6-45{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_c82be6-45 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_c82be6-45 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_c82be6-45\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_daba76-4d:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_daba76-4d.kb-image-is-ratio-size, .kb-image52123_daba76-4d .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_daba76-4d.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_daba76-4d .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_daba76-4d{max-width:73px;}.image-is-svg.kb-image52123_daba76-4d{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_daba76-4d img{width:100%;}.kb-image52123_daba76-4d .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_daba76-4d kb-image-max-width-set\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/3.png\" alt=\"\" class=\"kb-img wp-image-52142\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/3.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/3-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/3-150x150.png 150w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_1bdd97-55, .wp-block-toluna-advancedheading.kt-adv-heading52123_1bdd97-55[data-kb-block=\"kb-adv-heading52123_1bdd97-55\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_1bdd97-55 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_1bdd97-55[data-kb-block=\"kb-adv-heading52123_1bdd97-55\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading52123_1bdd97-55 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading52123_1bdd97-55\"><strong>Make sustainability visible through packaging, labelling, and storytelling across channels \u2013 particularly on social media, where 88% of climate-related consumer conversations take place.&nbsp;<\/strong><\/h6>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_a0738c-c7, .wp-block-toluna-advancedheading.kt-adv-heading52123_a0738c-c7[data-kb-block=\"kb-adv-heading52123_a0738c-c7\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_a0738c-c7 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_a0738c-c7[data-kb-block=\"kb-adv-heading52123_a0738c-c7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_a0738c-c7 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_a0738c-c7\">As ESG becomes central to business identity,&nbsp;brands that act early by embedding transparency&nbsp;into labelling,&nbsp;storytelling,&nbsp;and corporate reporting&nbsp;will gain&nbsp;a competitive&nbsp;advantage.&nbsp;When sustainability is part of a brand\u2019s core identity and public persona,&nbsp;and&nbsp;not just a product feature, the brand builds long-term equity with consumers, who increasingly want to feel&nbsp;they\u2019re&nbsp;making ethical choices.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id52123_9b857f-99 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id52123_9b857f-99 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id52123_9b857f-99 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id52123_9b857f-99 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id52123_9b857f-99 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id52123_9b857f-99 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id52123_9b857f-99 alignfull has-whisper-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column52123_b777a9-65 > .kt-inside-inner-col{padding-left:0px;}.toluna-column52123_b777a9-65 > .kt-inside-inner-col,.toluna-column52123_b777a9-65 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_b777a9-65 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_b777a9-65 > .kt-inside-inner-col{flex-direction:column;}.toluna-column52123_b777a9-65 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_b777a9-65 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_b777a9-65{position:relative;}.toluna-column52123_b777a9-65, .kt-inside-inner-col > .toluna-column52123_b777a9-65:not(.specificity){margin-left:0px;}@media all and (max-width: 1024px){.toluna-column52123_b777a9-65 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column52123_b777a9-65 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_b777a9-65\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading52123_67ba4a-8e, .wp-block-toluna-advancedheading.kt-adv-heading52123_67ba4a-8e[data-kb-block=\"kb-adv-heading52123_67ba4a-8e\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_67ba4a-8e mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_67ba4a-8e[data-kb-block=\"kb-adv-heading52123_67ba4a-8e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading52123_67ba4a-8e wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading52123_67ba4a-8e\"><strong>The cost-of-living crisis &amp; consumer tradeoffs&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_6d5d66-fa, .wp-block-toluna-advancedheading.kt-adv-heading52123_6d5d66-fa[data-kb-block=\"kb-adv-heading52123_6d5d66-fa\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_6d5d66-fa mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_6d5d66-fa[data-kb-block=\"kb-adv-heading52123_6d5d66-fa\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_6d5d66-fa wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_6d5d66-fa\">While most consumers expect more from brands, they also face their own limits: price sensitivity, information fatigue, and distrust of vague claims.&nbsp;The&nbsp;cost-of-living crisis&nbsp;in particular has&nbsp;shifted many consumer priorities.&nbsp;However, sustainability&nbsp;remains&nbsp;an important factor&nbsp;in retail decisions, with 73% of consumers saying they would change consumption habits to reduce their environmental impact.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_7e783b-72, .wp-block-toluna-advancedheading.kt-adv-heading52123_7e783b-72[data-kb-block=\"kb-adv-heading52123_7e783b-72\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_7e783b-72 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_7e783b-72[data-kb-block=\"kb-adv-heading52123_7e783b-72\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_7e783b-72 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_7e783b-72\">More than half of the survey participants said they would stop (or reduce) buying from their favorite brand if they found out it was not environmentally responsible.&nbsp;&nbsp;<\/p>\n\n\n<div\r\n\t\tclass=\"align wp-block-b-chart-chart\"\tid='bChart-1'\r\n\tdata-attributes='{&quot;cId&quot;:&quot;b705aba6-f&quot;,&quot;data&quot;:{&quot;labels&quot;:[&quot;Cosmetics&quot;,&quot;Prepared meals&quot;,&quot;Household cleaning products&quot;,&quot;Soft drinks&quot;,&quot;Alcoholic beverages&quot;,&quot;Toiletries&quot;,&quot;Frozen foods&quot;,&quot;Toilet paper&quot;,&quot;Fresh produce&quot;,&quot;Healthcare goods&quot;],&quot;datasets&quot;:[{&quot;label&quot;:&quot;I&#039;d stop buying these brands (%)&quot;,&quot;data&quot;:[54,49,49,49,45,45,44,44,43,43],&quot;backgroundColor&quot;:[&quot;rgba(237, 10, 141, 1)&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;],&quot;borderColor&quot;:[&quot;rgba(237, 9, 142, 0)&quot;,&quot;rgba(237, 9, 142, 0)&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;],&quot;tension&quot;:0.4,&quot;borderWidth&quot;:1,&quot;hoverBorderWidth&quot;:1,&quot;pointRadius&quot;:2,&quot;pointHoverRadius&quot;:3,&quot;pointStyle&quot;:&quot;circle&quot;},{&quot;label&quot;:&quot;I&#039;d continue buying my usual brands regardless (%)&quot;,&quot;data&quot;:[46,51,52,53,55,55,56,56,57,57],&quot;backgroundColor&quot;:[&quot;#00CAEB&quot;,&quot;#00CAEB&quot;,&quot;#00CAEB&quot;,&quot;#00CAEB&quot;,&quot;#00CAEB&quot;,&quot;#00CAEB&quot;,&quot;#00CAEB&quot;,&quot;#00CAEB&quot;,&quot;#00CAEB&quot;,&quot;#00CAEB&quot;],&quot;borderColor&quot;:[&quot;rgba(0, 203, 235, 0)&quot;,&quot;rgba(54, 163, 136, 0.09)&quot;,&quot;rgba(255, 207, 87, 0)&quot;,&quot;rgba(75, 191, 191, 0)&quot;,&quot;rgba(153, 102, 255, 0)&quot;,&quot;rgba(255, 159, 64, 0)&quot;,&quot;rgba(68, 39, 163, 0)&quot;,&quot;rgba(68, 39, 163, 0)&quot;,&quot;rgba(68, 39, 163, 0)&quot;,&quot;rgba(68, 39, 163, 0)&quot;],&quot;tension&quot;:0.4,&quot;borderWidth&quot;:0,&quot;hoverBorderWidth&quot;:0,&quot;pointRadius&quot;:2,&quot;pointHoverRadius&quot;:3,&quot;pointStyle&quot;:&quot;circle&quot;}]},&quot;type&quot;:&quot;bar&quot;,&quot;title&quot;:&quot;Consumer reaction to discovering a brand is not sustainable&quot;,&quot;isSubtitle&quot;:true,&quot;subtitle&quot;:&quot;Source: Inside FMCG x Toluna Group consumer survey 2025&quot;,&quot;align&quot;:&quot;&quot;,&quot;width&quot;:&quot;80%&quot;,&quot;height&quot;:&quot;450px&quot;,&quot;background&quot;:{&quot;color&quot;:&quot;#0000&quot;},&quot;textColor&quot;:&quot;#666&quot;,&quot;isXScale&quot;:true,&quot;isXGridLine&quot;:true,&quot;isYScale&quot;:true,&quot;isYGridLine&quot;:true,&quot;gridLineColor&quot;:&quot;#0000001a&quot;,&quot;alignment&quot;:&quot;center&quot;,&quot;isTitle&quot;:true,&quot;titleFontSize&quot;:22,&quot;titleColor&quot;:&quot;#146EF5&quot;,&quot;subtitleFontSize&quot;:13,&quot;subtitleColor&quot;:&quot;#FF7A00&quot;,&quot;isDownload&quot;:false,&quot;themeStyle&quot;:&quot;themeOne&quot;,&quot;columnBarData&quot;:[{&quot;label&quot;:&quot;T-Shirts &quot;,&quot;value&quot;:40,&quot;color&quot;:&quot;#3b82f6&quot;},{&quot;label&quot;:&quot;Jeans&quot;,&quot;value&quot;:67,&quot;color&quot;:&quot;#ef4444&quot;},{&quot;label&quot;:&quot;Jackets&quot;,&quot;value&quot;:38,&quot;color&quot;:&quot;#10b981&quot;},{&quot;label&quot;:&quot;Hoodies&quot;,&quot;value&quot;:82,&quot;color&quot;:&quot;#f59e0b&quot;},{&quot;label&quot;:&quot;Shoess&quot;,&quot;value&quot;:78,&quot;color&quot;:&quot;#ed42b0&quot;}],&quot;categories&quot;:[{&quot;id&quot;:&quot;january&quot;,&quot;name&quot;:&quot;January&quot;,&quot;order&quot;:1},{&quot;id&quot;:&quot;february&quot;,&quot;name&quot;:&quot;February&quot;,&quot;order&quot;:2},{&quot;id&quot;:&quot;march&quot;,&quot;name&quot;:&quot;March&quot;,&quot;order&quot;:3}],&quot;series&quot;:[{&quot;id&quot;:&quot;electronics&quot;,&quot;name&quot;:&quot;Electronics&quot;,&quot;color&quot;:&quot;#3b82f6&quot;,&quot;order&quot;:1},{&quot;id&quot;:&quot;clothing&quot;,&quot;name&quot;:&quot;Clothing&quot;,&quot;color&quot;:&quot;#10b981&quot;,&quot;order&quot;:2},{&quot;id&quot;:&quot;home&quot;,&quot;name&quot;:&quot;Home &amp; Garden &quot;,&quot;color&quot;:&quot;#f59e0b&quot;,&quot;order&quot;:3}],&quot;dataPoints&quot;:[{&quot;category_id&quot;:&quot;january&quot;,&quot;series_id&quot;:&quot;electronics&quot;,&quot;value&quot;:30},{&quot;category_id&quot;:&quot;january&quot;,&quot;series_id&quot;:&quot;clothing&quot;,&quot;value&quot;:45},{&quot;category_id&quot;:&quot;january&quot;,&quot;series_id&quot;:&quot;home&quot;,&quot;value&quot;:25},{&quot;category_id&quot;:&quot;february&quot;,&quot;series_id&quot;:&quot;electronics&quot;,&quot;value&quot;:40},{&quot;category_id&quot;:&quot;february&quot;,&quot;series_id&quot;:&quot;clothing&quot;,&quot;value&quot;:50},{&quot;category_id&quot;:&quot;february&quot;,&quot;series_id&quot;:&quot;home&quot;,&quot;value&quot;:35},{&quot;category_id&quot;:&quot;march&quot;,&quot;series_id&quot;:&quot;electronics&quot;,&quot;value&quot;:35},{&quot;category_id&quot;:&quot;march&quot;,&quot;series_id&quot;:&quot;clothing&quot;,&quot;value&quot;:55},{&quot;category_id&quot;:&quot;march&quot;,&quot;series_id&quot;:&quot;home&quot;,&quot;value&quot;:40}],&quot;scatterData&quot;:[{&quot;name&quot;:&quot;Product A&quot;,&quot;color&quot;:&quot;#3b82f6&quot;,&quot;axiosData&quot;:[{&quot;axis&quot;:&quot;Battery&quot;}],&quot;data&quot;:[{&quot;x&quot;:23,&quot;y&quot;:45,&quot;size&quot;:1.5,&quot;label&quot;:&quot;IPhone&quot;,&quot;singleColor&quot;:&quot;red&quot;,&quot;value&quot;:80}]},{&quot;name&quot;:&quot;Product B&quot;,&quot;color&quot;:&quot;rgb(11, 245, 124)&quot;,&quot;axiosData&quot;:[{&quot;axis&quot;:&quot;Battery&quot;}],&quot;data&quot;:[{&quot;x&quot;:45,&quot;y&quot;:60,&quot;size&quot;:3.5,&quot;label&quot;:&quot;MacBook&quot;,&quot;singleColor&quot;:&quot;blue&quot;,&quot;value&quot;:20}]}],&quot;gaugeChartData&quot;:[{&quot;min&quot;:0,&quot;max&quot;:30,&quot;color&quot;:&quot;#ef4444&quot;,&quot;label&quot;:&quot;Low&quot;},{&quot;min&quot;:30,&quot;max&quot;:40,&quot;color&quot;:&quot;#f59e0b&quot;,&quot;label&quot;:&quot;Medium&quot;},{&quot;min&quot;:40,&quot;max&quot;:60,&quot;color&quot;:&quot;#10b981&quot;,&quot;label&quot;:&quot;High&quot;},{&quot;min&quot;:60,&quot;max&quot;:100,&quot;color&quot;:&quot;#006BA1&quot;,&quot;label&quot;:&quot;Very High&quot;}],&quot;gaugeChartOptions&quot;:{&quot;gaugeChartSize&quot;:{&quot;desktop&quot;:600,&quot;tablet&quot;:450,&quot;mobile&quot;:320},&quot;title&quot;:&quot;Performance Score&quot;,&quot;minValue&quot;:0,&quot;maxValue&quot;:100,&quot;actualValue&quot;:75,&quot;gaugeType&quot;:&quot;full&quot;,&quot;needleStyle&quot;:&quot;arrow&quot;,&quot;showValue&quot;:&quot;below&quot;,&quot;valueFormat&quot;:&quot;number&quot;,&quot;animation&quot;:true,&quot;currencySymbol&quot;:&quot;&quot;},&quot;candlestickData&quot;:[{&quot;d&quot;:&quot;2026-03-01&quot;,&quot;o&quot;:150,&quot;h&quot;:155,&quot;l&quot;:148,&quot;c&quot;:152}],&quot;options&quot;:{&quot;polygonFill&quot;:false,&quot;barChartWidth&quot;:{&quot;desktop&quot;:&quot;&quot;,&quot;tablet&quot;:&quot;&quot;,&quot;mobile&quot;:&quot;&quot;},&quot;barChartHeight&quot;:{&quot;desktop&quot;:500,&quot;tablet&quot;:500,&quot;mobile&quot;:450},&quot;groupChartWidth&quot;:{&quot;desktop&quot;:100,&quot;tablet&quot;:100,&quot;mobile&quot;:100},&quot;groupChartHeight&quot;:{&quot;desktop&quot;:400,&quot;tablet&quot;:400,&quot;mobile&quot;:530},&quot;multiChartWidth&quot;:{&quot;desktop&quot;:100,&quot;tablet&quot;:100,&quot;mobile&quot;:100},&quot;multChartHeight&quot;:{&quot;desktop&quot;:400,&quot;tablet&quot;:400,&quot;mobile&quot;:400},&quot;chartType&quot;:&quot;column&quot;,&quot;lineChartType&quot;:&quot;multi&quot;,&quot;chartTitleShow&quot;:false,&quot;chartLabelShow&quot;:true,&quot;groupChartTitleShow&quot;:false,&quot;groupSubTitleShow&quot;:false,&quot;orientation&quot;:&quot;vertical&quot;,&quot;showValues&quot;:true,&quot;showGrid&quot;:true,&quot;groupGridShow&quot;:true,&quot;showLegend&quot;:true,&quot;groupShowLegend&quot;:true,&quot;groupValue&quot;:false,&quot;downloadButton&quot;:false,&quot;stackedValue&quot;:true,&quot;chartTitle&quot;:&quot;Product Sales Comparison &quot;,&quot;chartSubTitle&quot;:&quot;Comparison of Electronics, Clothing, and Home products&quot;,&quot;xAxisLabel&quot;:&quot;Products&quot;,&quot;yAxisLabel&quot;:&quot;Sales (Units )&quot;,&quot;borderRadius&quot;:&quot;&quot;,&quot;groupBorderRadius&quot;:4,&quot;stackBorderRadius&quot;:&quot;&quot;,&quot;stackBarSpace&quot;:false,&quot;tickStep&quot;:15,&quot;valueDisplay&quot;:&quot;number&quot;,&quot;pieChartSize&quot;:200,&quot;pieWidth&quot;:{&quot;desktop&quot;:&quot;100%&quot;,&quot;tablet&quot;:&quot;&quot;,&quot;mobile&quot;:&quot;&quot;},&quot;startAngle&quot;:-90,&quot;borderSpacing&quot;:2,&quot;labelPosition&quot;:&quot;outside&quot;,&quot;showPercentages&quot;:true,&quot;showlabel&quot;:true,&quot;explodedSegments&quot;:[],&quot;explodeDistance&quot;:10,&quot;donutMode&quot;:false,&quot;isSemiCircle&quot;:false,&quot;donutThickness&quot;:10,&quot;pieShowLegend&quot;:true,&quot;lineChartStyle&quot;:&quot;dashed&quot;,&quot;curveType&quot;:&quot;linear&quot;,&quot;pointStyle&quot;:&quot;circle&quot;,&quot;pointSize&quot;:5,&quot;fillArea&quot;:&quot;none&quot;,&quot;fillOpacity&quot;:0.5,&quot;tension&quot;:0.4,&quot;lineWidth&quot;:2,&quot;lineColor&quot;:&quot;#1a13e0&quot;,&quot;pointColor&quot;:false,&quot;lineShow&quot;:true,&quot;showGridX&quot;:true,&quot;showGridY&quot;:true,&quot;singleLinecolor&quot;:&quot;green&quot;,&quot;showLines&quot;:false,&quot;xAxisType&quot;:&quot;linear&quot;,&quot;yAxisType&quot;:&quot;linear&quot;,&quot;bubbleMode&quot;:false,&quot;funnelOrientation&quot;:&quot;vertical&quot;,&quot;neckWidth&quot;:5,&quot;funnelGap&quot;:3,&quot;funnelShowPercentages&quot;:true,&quot;funnelShowLabels&quot;:true,&quot;heatmapWidth&quot;:{&quot;desktop&quot;:&quot;&quot;,&quot;tablet&quot;:&quot;&quot;,&quot;mobile&quot;:&quot;&quot;},&quot;heatmapHeight&quot;:{&quot;desktop&quot;:350,&quot;tablet&quot;:300,&quot;mobile&quot;:250},&quot;cellShape&quot;:&quot;square&quot;,&quot;cellSpacing&quot;:2,&quot;colorScale&quot;:&quot;sequential&quot;,&quot;heatmapColors&quot;:[&quot;#3b82f6&quot;,&quot;#8EF527&quot;,&quot;#7043f0&quot;],&quot;candlestickChartType&quot;:&quot;candlestick&quot;,&quot;currencySymbol&quot;:&quot;&quot;,&quot;upColor&quot;:&quot;#16a34a&quot;,&quot;downColor&quot;:&quot;#dc2626&quot;},&quot;styles&quot;:{&quot;backgroundColor&quot;:&quot;#91a1a000&quot;,&quot;gridColor&quot;:&quot;#09090d&quot;,&quot;groupGridLineColor&quot;:&quot;#09090d&quot;,&quot;axisLineColor&quot;:&quot;#1f2937&quot;,&quot;groupAxisLineColor&quot;:&quot;#a7acb03d&quot;,&quot;toolTipLineColor&quot;:&quot;#a7acb0&quot;,&quot;titleColor&quot;:&quot;#1f2937&quot;,&quot;titleTypo&quot;:{&quot;fontFamily&quot;:&quot;Manrope&quot;,&quot;fontCategory&quot;:&quot;sans-serif&quot;,&quot;fontWeight&quot;:600,&quot;fontSize&quot;:{&quot;desktop&quot;:32,&quot;tablet&quot;:18,&quot;mobile&quot;:16},&quot;fontStyle&quot;:&quot;&quot;,&quot;textTransform&quot;:&quot;&quot;,&quot;textDecoration&quot;:&quot;&quot;,&quot;lineHeight&quot;:&quot;&quot;,&quot;letterSpace&quot;:&quot;&quot;},&quot;groupSubTitleColor&quot;:&quot;#1f2937&quot;,&quot;groupSubTitleTypo&quot;:{&quot;fontFamily&quot;:&quot;Manrope&quot;,&quot;fontCategory&quot;:&quot;sans-serif&quot;,&quot;fontWeight&quot;:400,&quot;fontSize&quot;:{&quot;desktop&quot;:15,&quot;tablet&quot;:14,&quot;mobile&quot;:13},&quot;fontStyle&quot;:&quot;&quot;,&quot;textTransform&quot;:&quot;&quot;,&quot;textDecoration&quot;:&quot;&quot;,&quot;lineHeight&quot;:&quot;&quot;,&quot;letterSpace&quot;:&quot;&quot;},&quot;valueColor&quot;:&quot;#1f2937&quot;,&quot;valueTypo&quot;:{&quot;fontFamily&quot;:&quot;Manrope&quot;,&quot;fontCategory&quot;:&quot;sans-serif&quot;,&quot;fontWeight&quot;:400,&quot;fontSize&quot;:{&quot;desktop&quot;:13,&quot;tablet&quot;:13,&quot;mobile&quot;:12},&quot;fontStyle&quot;:&quot;&quot;,&quot;textTransform&quot;:&quot;&quot;,&quot;textDecoration&quot;:&quot;&quot;,&quot;lineHeight&quot;:&quot;&quot;,&quot;letterSpace&quot;:&quot;&quot;},&quot;textColor&quot;:&quot;#1f2937&quot;,&quot;textTypo&quot;:{&quot;fontFamily&quot;:&quot;Manrope&quot;,&quot;fontCategory&quot;:&quot;sans-serif&quot;,&quot;fontWeight&quot;:400,&quot;fontSize&quot;:{&quot;desktop&quot;:14,&quot;tablet&quot;:14,&quot;mobile&quot;:12},&quot;fontStyle&quot;:&quot;&quot;,&quot;textTransform&quot;:&quot;&quot;,&quot;textDecoration&quot;:&quot;&quot;,&quot;lineHeight&quot;:&quot;&quot;,&quot;letterSpace&quot;:&quot;&quot;},&quot;gridLabelColor&quot;:&quot;#1f2937&quot;,&quot;gridLabelTypo&quot;:{&quot;fontFamily&quot;:&quot;Manrope&quot;,&quot;fontCategory&quot;:&quot;sans-serif&quot;,&quot;fontWeight&quot;:400,&quot;fontSize&quot;:{&quot;desktop&quot;:14,&quot;tablet&quot;:14,&quot;mobile&quot;:12},&quot;fontStyle&quot;:&quot;&quot;,&quot;textTransform&quot;:&quot;&quot;,&quot;textDecoration&quot;:&quot;&quot;,&quot;lineHeight&quot;:&quot;&quot;,&quot;letterSpace&quot;:&quot;&quot;},&quot;legendLabelColor&quot;:&quot;#334155&quot;,&quot;legendLabelTypo&quot;:{&quot;fontFamily&quot;:&quot;Manrope&quot;,&quot;fontCategory&quot;:&quot;sans-serif&quot;,&quot;fontWeight&quot;:600,&quot;fontSize&quot;:{&quot;desktop&quot;:14,&quot;tablet&quot;:14,&quot;mobile&quot;:12},&quot;fontStyle&quot;:&quot;&quot;,&quot;textTransform&quot;:&quot;&quot;,&quot;textDecoration&quot;:&quot;&quot;,&quot;lineHeight&quot;:&quot;&quot;,&quot;letterSpace&quot;:&quot;&quot;},&quot;legendValueColor&quot;:&quot;#1f2937&quot;,&quot;legendValueTypo&quot;:{&quot;fontFamily&quot;:&quot;Manrope&quot;,&quot;fontCategory&quot;:&quot;sans-serif&quot;,&quot;fontWeight&quot;:600,&quot;fontSize&quot;:{&quot;desktop&quot;:20,&quot;tablet&quot;:19,&quot;mobile&quot;:19},&quot;fontStyle&quot;:&quot;&quot;,&quot;textTransform&quot;:&quot;&quot;,&quot;textDecoration&quot;:&quot;&quot;,&quot;lineHeight&quot;:&quot;&quot;,&quot;letterSpace&quot;:&quot;&quot;},&quot;statBgColor&quot;:&quot;#dddddde3&quot;,&quot;statTextColor&quot;:&quot;#0e0d0de3&quot;,&quot;statTextTypo&quot;:{&quot;fontFamily&quot;:&quot;Manrope&quot;,&quot;fontCategory&quot;:&quot;sans-serif&quot;,&quot;fontWeight&quot;:400,&quot;fontSize&quot;:{&quot;desktop&quot;:16,&quot;tablet&quot;:14,&quot;mobile&quot;:14},&quot;fontStyle&quot;:&quot;&quot;,&quot;textTransform&quot;:&quot;&quot;,&quot;textDecoration&quot;:&quot;&quot;,&quot;lineHeight&quot;:&quot;&quot;,&quot;letterSpace&quot;:&quot;&quot;},&quot;statValueTypo&quot;:{&quot;fontFamily&quot;:&quot;&quot;,&quot;fontCategory&quot;:&quot;sans-serif&quot;,&quot;fontWeight&quot;:400,&quot;fontSize&quot;:{&quot;desktop&quot;:15,&quot;tablet&quot;:14,&quot;mobile&quot;:12},&quot;fontStyle&quot;:&quot;&quot;,&quot;textTransform&quot;:&quot;&quot;,&quot;textDecoration&quot;:&quot;&quot;,&quot;lineHeight&quot;:&quot;&quot;,&quot;letterSpace&quot;:&quot;&quot;},&quot;candlestickLabelColor&quot;:&quot;#64748b&quot;}}'\r\n><\/div>\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_792a07-6b, .wp-block-toluna-advancedheading.kt-adv-heading52123_792a07-6b[data-kb-block=\"kb-adv-heading52123_792a07-6b\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_792a07-6b mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_792a07-6b[data-kb-block=\"kb-adv-heading52123_792a07-6b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_792a07-6b wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_792a07-6b\">That said, tension lies between values and affordability. Cost&nbsp;perception&nbsp;still deters some consumers from choosing sustainable options.&nbsp;While consumers do claim&nbsp;they&#8217;re&nbsp;willing to pay more for sustainability, most cap that willingness at around 10% extra.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_56646c-7c, .wp-block-toluna-advancedheading.kt-adv-heading52123_56646c-7c[data-kb-block=\"kb-adv-heading52123_56646c-7c\"]{padding-bottom:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);text-align:center;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_56646c-7c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_56646c-7c[data-kb-block=\"kb-adv-heading52123_56646c-7c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_56646c-7c wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading52123_56646c-7c\">To navigate this, brands need to focus on:&nbsp;&nbsp;<\/h5>\n\n\n<style>.kb-row-layout-id52123_f4c320-ac > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id52123_f4c320-ac > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id52123_f4c320-ac > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:0px;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:0px;}.kb-row-layout-id52123_f4c320-ac > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id52123_f4c320-ac > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id52123_f4c320-ac > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id52123_f4c320-ac > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id52123_f4c320-ac > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id52123_f4c320-ac > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id52123_f4c320-ac > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id52123_f4c320-ac alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column52123_4272f0-f5 > .kt-inside-inner-col{display:flex;}.toluna-column52123_4272f0-f5 > .kt-inside-inner-col{padding-left:0px;}.toluna-column52123_4272f0-f5 > .kt-inside-inner-col,.toluna-column52123_4272f0-f5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_4272f0-f5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_4272f0-f5 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_4272f0-f5 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_4272f0-f5 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_4272f0-f5 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_4272f0-f5 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_4272f0-f5{position:relative;}.toluna-column52123_4272f0-f5, .kt-inside-inner-col > .toluna-column52123_4272f0-f5:not(.specificity){margin-left:0px;}@media all and (max-width: 1024px){.toluna-column52123_4272f0-f5 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_4272f0-f5 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_4272f0-f5\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_d23e75-d9:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_d23e75-d9.kb-image-is-ratio-size, .kb-image52123_d23e75-d9 .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_d23e75-d9.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_d23e75-d9 .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_d23e75-d9{max-width:73px;}.image-is-svg.kb-image52123_d23e75-d9{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_d23e75-d9 img{width:100%;}.kb-image52123_d23e75-d9 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_d23e75-d9 kb-image-max-width-set\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Untitled-design-4.png\" alt=\"\" class=\"kb-img wp-image-52321\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Untitled-design-4.png 200w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Untitled-design-4-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_26f44b-d7, .wp-block-toluna-advancedheading.kt-adv-heading52123_26f44b-d7[data-kb-block=\"kb-adv-heading52123_26f44b-d7\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_26f44b-d7 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_26f44b-d7[data-kb-block=\"kb-adv-heading52123_26f44b-d7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_26f44b-d7 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_26f44b-d7\"><strong>Closing the value-action gap<\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_41515b-b5, .wp-block-toluna-advancedheading.kt-adv-heading52123_41515b-b5[data-kb-block=\"kb-adv-heading52123_41515b-b5\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;padding-left:0px;margin-top:0px;margin-left:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_41515b-b5 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_41515b-b5[data-kb-block=\"kb-adv-heading52123_41515b-b5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_41515b-b5 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_41515b-b5\">Provide tools and reminders that help consumers follow through on their intentions, such as more transparent product labelling, default sustainable options, loyalty incentives, or visual cues reinforcing ethical impact.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_4a6654-e3 > .kt-inside-inner-col{display:flex;}.toluna-column52123_4a6654-e3 > .kt-inside-inner-col,.toluna-column52123_4a6654-e3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_4a6654-e3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_4a6654-e3 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_4a6654-e3 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_4a6654-e3 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_4a6654-e3 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_4a6654-e3 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_4a6654-e3{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_4a6654-e3 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_4a6654-e3 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_4a6654-e3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_71af54-2e:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_71af54-2e.kb-image-is-ratio-size, .kb-image52123_71af54-2e .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_71af54-2e.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_71af54-2e .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_71af54-2e{max-width:73px;}.image-is-svg.kb-image52123_71af54-2e{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_71af54-2e img{width:100%;}.kb-image52123_71af54-2e .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_71af54-2e kb-image-max-width-set\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/2.png\" alt=\"\" class=\"kb-img wp-image-52133\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/2.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/2-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/2-150x150.png 150w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_b4fccf-70, .wp-block-toluna-advancedheading.kt-adv-heading52123_b4fccf-70[data-kb-block=\"kb-adv-heading52123_b4fccf-70\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_b4fccf-70 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_b4fccf-70[data-kb-block=\"kb-adv-heading52123_b4fccf-70\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_b4fccf-70 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_b4fccf-70\"><strong><strong>Reinforcing the belief that individual actions do matter<\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_2085b8-b6, .wp-block-toluna-advancedheading.kt-adv-heading52123_2085b8-b6[data-kb-block=\"kb-adv-heading52123_2085b8-b6\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_2085b8-b6 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_2085b8-b6[data-kb-block=\"kb-adv-heading52123_2085b8-b6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_2085b8-b6 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_2085b8-b6\">Communication that includes empowerment, shared responsibility, and visible proof of collective progress can counteract eco-fatigue and&nbsp;skepticism.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_0d03a2-ed > .kt-inside-inner-col{display:flex;}.toluna-column52123_0d03a2-ed > .kt-inside-inner-col,.toluna-column52123_0d03a2-ed > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_0d03a2-ed > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_0d03a2-ed > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_0d03a2-ed > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_0d03a2-ed > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_0d03a2-ed > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_0d03a2-ed > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_0d03a2-ed{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_0d03a2-ed > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_0d03a2-ed > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_0d03a2-ed\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_993c90-2e:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_993c90-2e.kb-image-is-ratio-size, .kb-image52123_993c90-2e .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_993c90-2e.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_993c90-2e .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_993c90-2e{max-width:73px;}.image-is-svg.kb-image52123_993c90-2e{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_993c90-2e img{width:100%;}.kb-image52123_993c90-2e .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_993c90-2e kb-image-max-width-set\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/6.png\" alt=\"\" class=\"kb-img wp-image-52151\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/6.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/6-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/6-150x150.png 150w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_3a321f-8c, .wp-block-toluna-advancedheading.kt-adv-heading52123_3a321f-8c[data-kb-block=\"kb-adv-heading52123_3a321f-8c\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_3a321f-8c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_3a321f-8c[data-kb-block=\"kb-adv-heading52123_3a321f-8c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_3a321f-8c wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_3a321f-8c\"><strong><strong>Highlighting brand-led solutions, not just consumer responsibility<\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_47d040-d8, .wp-block-toluna-advancedheading.kt-adv-heading52123_47d040-d8[data-kb-block=\"kb-adv-heading52123_47d040-d8\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_47d040-d8 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_47d040-d8[data-kb-block=\"kb-adv-heading52123_47d040-d8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_47d040-d8 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_47d040-d8\">Many consumers believe&nbsp;it\u2019s&nbsp;up to businesses to lead change, including reducing production emissions and improving supply chains<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id52123_570617-51 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id52123_570617-51 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id52123_570617-51 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id52123_570617-51 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id52123_570617-51 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id52123_570617-51 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id52123_570617-51 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column52123_15d0e6-7a > .kt-inside-inner-col,.toluna-column52123_15d0e6-7a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_15d0e6-7a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_15d0e6-7a > .kt-inside-inner-col{flex-direction:column;}.toluna-column52123_15d0e6-7a > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_15d0e6-7a > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_15d0e6-7a{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_15d0e6-7a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column52123_15d0e6-7a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_15d0e6-7a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading52123_77d72a-39, .wp-block-toluna-advancedheading.kt-adv-heading52123_77d72a-39[data-kb-block=\"kb-adv-heading52123_77d72a-39\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_77d72a-39 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_77d72a-39[data-kb-block=\"kb-adv-heading52123_77d72a-39\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading52123_77d72a-39 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading52123_77d72a-39\"><strong>Challenges &amp; opportunities for brands&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_b3bc6c-e8, .wp-block-toluna-advancedheading.kt-adv-heading52123_b3bc6c-e8[data-kb-block=\"kb-adv-heading52123_b3bc6c-e8\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_b3bc6c-e8 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_b3bc6c-e8[data-kb-block=\"kb-adv-heading52123_b3bc6c-e8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_b3bc6c-e8 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_b3bc6c-e8\">In&nbsp;high-cost&nbsp;environments,&nbsp;consumers still care deeply about sustainability, but they need support to act on those values. They expect brands to lead the way, which can be challenging as brands face operational barriers&nbsp;like:&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items52123_4d7efb-18:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items52123_4d7efb-18 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items52123_4d7efb-18 ul.kt-svg-icon-list{grid-row-gap:1px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items52123_4d7efb-18 .kb-svg-icon-wrap{color:#ED0A8D;}.wp-block-toluna-iconlist.kt-svg-icon-list-items52123_4d7efb-18 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items52123_4d7efb-18 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items52123_4d7efb-18 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:#000000;color:#000000;}.kt-svg-icon-list-items52123_4d7efb-18 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items52123_4d7efb-18 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-52123_7c510a-2f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Increased production costs associated with sustainable materials and ethical&nbsp;sourcing&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-52123_7259b8-9e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Supply-chain complexities that hinder verification&nbsp;&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-52123_206620-7d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Insufficient tools to track and report progress credibly&nbsp;<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_f44377-5d, .wp-block-toluna-advancedheading.kt-adv-heading52123_f44377-5d[data-kb-block=\"kb-adv-heading52123_f44377-5d\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_f44377-5d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_f44377-5d[data-kb-block=\"kb-adv-heading52123_f44377-5d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_f44377-5d wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_f44377-5d\">In addition to these barriers, brands also face reputational risks, with 62% of consumers worldwide expressing&nbsp;distrust towards brands&#8217; sustainability messaging. Generic claims&nbsp;don&#8217;t&nbsp;cut it. Consumers want to see third-party certifications, clear &amp; data-backed impact statements, and honest communication about progress (as well as limitations).&nbsp;Brands that communicate transparently can build credibility and trust, even if they are still early adopters of sustainable practices.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_1989a5-46, .wp-block-toluna-advancedheading.kt-adv-heading52123_1989a5-46[data-kb-block=\"kb-adv-heading52123_1989a5-46\"]{max-width:815px;margin-right:auto;margin-left:auto;padding-bottom:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);text-align:center;line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_1989a5-46 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_1989a5-46[data-kb-block=\"kb-adv-heading52123_1989a5-46\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_1989a5-46 wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading52123_1989a5-46\">When it comes to&nbsp;<a href=\"https:\/\/tolunacorporate.com\/the-sustainability-communications-playbook-12-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-cobalt-fusion-color\">messaging<\/mark><\/a>, the&nbsp;smallest details&nbsp;can influence consumer trust. Based on our data, the most effective messaging strategies hinge on:&nbsp;&nbsp;<\/h5>\n\n\n<style>.kb-row-layout-id52123_a4e55e-b9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id52123_a4e55e-b9 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id52123_a4e55e-b9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:0px;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:0px;}.kb-row-layout-id52123_a4e55e-b9 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id52123_a4e55e-b9 > .kt-row-column-wrap{grid-template-columns:repeat(5, minmax(0, 1fr));}.kb-row-layout-id52123_a4e55e-b9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id52123_a4e55e-b9 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id52123_a4e55e-b9 > .kt-row-column-wrap{grid-template-columns:repeat(5, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id52123_a4e55e-b9 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id52123_a4e55e-b9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id52123_a4e55e-b9 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-5-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column52123_228d90-27 > .kt-inside-inner-col{display:flex;}.toluna-column52123_228d90-27 > .kt-inside-inner-col{padding-left:0px;}.toluna-column52123_228d90-27 > .kt-inside-inner-col,.toluna-column52123_228d90-27 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_228d90-27 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_228d90-27 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_228d90-27 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_228d90-27 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_228d90-27 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_228d90-27 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_228d90-27{position:relative;}.toluna-column52123_228d90-27, .kt-inside-inner-col > .toluna-column52123_228d90-27:not(.specificity){margin-left:0px;}@media all and (max-width: 1024px){.toluna-column52123_228d90-27 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_228d90-27 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_228d90-27\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_a16227-2b:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_a16227-2b.kb-image-is-ratio-size, .kb-image52123_a16227-2b .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_a16227-2b.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_a16227-2b .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_a16227-2b{max-width:73px;}.image-is-svg.kb-image52123_a16227-2b{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_a16227-2b img{width:100%;}.kb-image52123_a16227-2b .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_a16227-2b kb-image-max-width-set\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/7.png\" alt=\"\" class=\"kb-img wp-image-52160\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/7.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/7-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/7-150x150.png 150w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_9a591a-c8, .wp-block-toluna-advancedheading.kt-adv-heading52123_9a591a-c8[data-kb-block=\"kb-adv-heading52123_9a591a-c8\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_9a591a-c8 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_9a591a-c8[data-kb-block=\"kb-adv-heading52123_9a591a-c8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_9a591a-c8 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_9a591a-c8\"><strong><strong>Specificity<\/strong>&nbsp;<\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_4fe4d6-d1, .wp-block-toluna-advancedheading.kt-adv-heading52123_4fe4d6-d1[data-kb-block=\"kb-adv-heading52123_4fe4d6-d1\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;padding-left:0px;margin-top:0px;margin-left:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_4fe4d6-d1 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_4fe4d6-d1[data-kb-block=\"kb-adv-heading52123_4fe4d6-d1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_4fe4d6-d1 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_4fe4d6-d1\">Use specific claims: &#8220;Made with 50% recycled plastic&#8221; will go a longer way than&nbsp;&#8220;eco-friendly.&#8221;&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_91892b-b4 > .kt-inside-inner-col{display:flex;}.toluna-column52123_91892b-b4 > .kt-inside-inner-col,.toluna-column52123_91892b-b4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_91892b-b4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_91892b-b4 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_91892b-b4 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_91892b-b4 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_91892b-b4 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_91892b-b4 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_91892b-b4{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_91892b-b4 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_91892b-b4 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_91892b-b4\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_60b35f-3b:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_60b35f-3b.kb-image-is-ratio-size, .kb-image52123_60b35f-3b .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_60b35f-3b.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_60b35f-3b .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_60b35f-3b{max-width:73px;}.image-is-svg.kb-image52123_60b35f-3b{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_60b35f-3b img{width:100%;}.kb-image52123_60b35f-3b .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_60b35f-3b kb-image-max-width-set\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/8.png\" alt=\"\" class=\"kb-img wp-image-52169\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/8.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/8-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/8-150x150.png 150w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_0484ae-cb, .wp-block-toluna-advancedheading.kt-adv-heading52123_0484ae-cb[data-kb-block=\"kb-adv-heading52123_0484ae-cb\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_0484ae-cb mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_0484ae-cb[data-kb-block=\"kb-adv-heading52123_0484ae-cb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_0484ae-cb wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_0484ae-cb\"><strong><strong><strong>Verification<\/strong>&nbsp;<\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_8fc741-e6, .wp-block-toluna-advancedheading.kt-adv-heading52123_8fc741-e6[data-kb-block=\"kb-adv-heading52123_8fc741-e6\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_8fc741-e6 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_8fc741-e6[data-kb-block=\"kb-adv-heading52123_8fc741-e6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_8fc741-e6 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_8fc741-e6\">Leverage certifications (e.g.&nbsp;B Corp, Rainforest Alliance,&nbsp;and Climate Active. Support claims with data and make reports publicly accessible.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_c0d75c-95 > .kt-inside-inner-col{display:flex;}.toluna-column52123_c0d75c-95 > .kt-inside-inner-col,.toluna-column52123_c0d75c-95 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_c0d75c-95 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_c0d75c-95 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_c0d75c-95 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_c0d75c-95 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_c0d75c-95 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_c0d75c-95 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_c0d75c-95{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_c0d75c-95 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_c0d75c-95 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_c0d75c-95\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_b46915-aa:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_b46915-aa.kb-image-is-ratio-size, .kb-image52123_b46915-aa .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_b46915-aa.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_b46915-aa .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_b46915-aa{max-width:73px;}.image-is-svg.kb-image52123_b46915-aa{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_b46915-aa img{width:100%;}.kb-image52123_b46915-aa .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_b46915-aa kb-image-max-width-set\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/9.png\" alt=\"\" class=\"kb-img wp-image-52178\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/9.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/9-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/9-150x150.png 150w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_6e4ebc-6b, .wp-block-toluna-advancedheading.kt-adv-heading52123_6e4ebc-6b[data-kb-block=\"kb-adv-heading52123_6e4ebc-6b\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_6e4ebc-6b mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_6e4ebc-6b[data-kb-block=\"kb-adv-heading52123_6e4ebc-6b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_6e4ebc-6b wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_6e4ebc-6b\"><strong><strong><strong>Clarity<\/strong>&nbsp;<\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_860757-08, .wp-block-toluna-advancedheading.kt-adv-heading52123_860757-08[data-kb-block=\"kb-adv-heading52123_860757-08\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_860757-08 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_860757-08[data-kb-block=\"kb-adv-heading52123_860757-08\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_860757-08 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_860757-08\">Use straightforward labels and symbols (e.g.&nbsp;the Australasian Recycling Label). Analyze product impact on a per-unit basis.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_bf3736-c4 > .kt-inside-inner-col{display:flex;}.toluna-column52123_bf3736-c4 > .kt-inside-inner-col,.toluna-column52123_bf3736-c4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_bf3736-c4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_bf3736-c4 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_bf3736-c4 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_bf3736-c4 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_bf3736-c4 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_bf3736-c4 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_bf3736-c4{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_bf3736-c4 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_bf3736-c4 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_bf3736-c4\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_2a9101-16:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_2a9101-16.kb-image-is-ratio-size, .kb-image52123_2a9101-16 .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_2a9101-16.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_2a9101-16 .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_2a9101-16{max-width:73px;}.image-is-svg.kb-image52123_2a9101-16{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_2a9101-16 img{width:100%;}.kb-image52123_2a9101-16 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_2a9101-16 kb-image-max-width-set\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/10.png\" alt=\"\" class=\"kb-img wp-image-52187\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/10.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/10-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/10-150x150.png 150w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_fe4ea8-df, .wp-block-toluna-advancedheading.kt-adv-heading52123_fe4ea8-df[data-kb-block=\"kb-adv-heading52123_fe4ea8-df\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_fe4ea8-df mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_fe4ea8-df[data-kb-block=\"kb-adv-heading52123_fe4ea8-df\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_fe4ea8-df wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_fe4ea8-df\"><strong><strong><strong>Balancing emotion &amp; reason<\/strong>&nbsp;<\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_ac6b13-91, .wp-block-toluna-advancedheading.kt-adv-heading52123_ac6b13-91[data-kb-block=\"kb-adv-heading52123_ac6b13-91\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_ac6b13-91 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_ac6b13-91[data-kb-block=\"kb-adv-heading52123_ac6b13-91\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_ac6b13-91 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_ac6b13-91\">Combine logical messaging with inspiring emotional stories. Avoid guilt-driven narratives; instead, emphasize collective impact and solutions.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_57ed8c-5c > .kt-inside-inner-col{display:flex;}.toluna-column52123_57ed8c-5c > .kt-inside-inner-col,.toluna-column52123_57ed8c-5c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_57ed8c-5c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_57ed8c-5c > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_57ed8c-5c > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_57ed8c-5c > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_57ed8c-5c > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_57ed8c-5c > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_57ed8c-5c{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_57ed8c-5c > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_57ed8c-5c > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_57ed8c-5c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_76b987-17:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_76b987-17.kb-image-is-ratio-size, .kb-image52123_76b987-17 .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_76b987-17.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_76b987-17 .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_76b987-17{max-width:73px;}.image-is-svg.kb-image52123_76b987-17{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_76b987-17 img{width:100%;}.kb-image52123_76b987-17 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_76b987-17 kb-image-max-width-set\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/11.png\" alt=\"\" class=\"kb-img wp-image-52196\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/11.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/11-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/11-150x150.png 150w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_6f7cab-db, .wp-block-toluna-advancedheading.kt-adv-heading52123_6f7cab-db[data-kb-block=\"kb-adv-heading52123_6f7cab-db\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_6f7cab-db mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_6f7cab-db[data-kb-block=\"kb-adv-heading52123_6f7cab-db\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_6f7cab-db wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_6f7cab-db\"><strong><strong><strong>Consistency across channels<\/strong>&nbsp;<\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_0a2140-98, .wp-block-toluna-advancedheading.kt-adv-heading52123_0a2140-98[data-kb-block=\"kb-adv-heading52123_0a2140-98\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_0a2140-98 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_0a2140-98[data-kb-block=\"kb-adv-heading52123_0a2140-98\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_0a2140-98 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_0a2140-98\">Ensure in-store, packaging, digital and media messaging align \u2013 inconsistency erodes trust.&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_2f9693-a4, .wp-block-toluna-advancedheading.kt-adv-heading52123_2f9693-a4[data-kb-block=\"kb-adv-heading52123_2f9693-a4\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_2f9693-a4 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_2f9693-a4[data-kb-block=\"kb-adv-heading52123_2f9693-a4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_2f9693-a4 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_2f9693-a4\">When asked how they research a brand\u2019s sustainability credentials before&nbsp;purchasing, most consumers cited packaging as one of the main touchpoints, with 72% depending&nbsp;on packaging&nbsp;labels to&nbsp;comprehend&nbsp;a brand\u2019s sustainability commitment.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_5ff30a-d2, .wp-block-toluna-advancedheading.kt-adv-heading52123_5ff30a-d2[data-kb-block=\"kb-adv-heading52123_5ff30a-d2\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_5ff30a-d2 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_5ff30a-d2[data-kb-block=\"kb-adv-heading52123_5ff30a-d2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_5ff30a-d2 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_5ff30a-d2\">When asked to select the most important sustainability-related aspects of packaging, consumers prioritized recyclable packaging, compostable materials, and minimal packaging volume.&nbsp;&nbsp;<\/p>\n\n\n<div\r\n\t\tclass=\"align wp-block-b-chart-chart\"\tid='bChart-2'\r\n\tdata-attributes='{&quot;cId&quot;:&quot;cbc90b9f-0&quot;,&quot;data&quot;:{&quot;labels&quot;:[&quot;Refillable&quot;,&quot;Minimal packaging&quot;,&quot;Compostable&quot;,&quot;Recyclable&quot;],&quot;datasets&quot;:[{&quot;label&quot;:&quot;% of respondents&quot;,&quot;data&quot;:[45,51,55,62],&quot;backgroundColor&quot;:[&quot;#00CAEB&quot;,&quot;#ED0A8D&quot;,&quot;#0017AC&quot;,&quot;#DBB800&quot;],&quot;borderColor&quot;:[&quot;#00CAEB&quot;,&quot;#ED0A8D&quot;,&quot;#0017AC&quot;,&quot;#DBB800&quot;],&quot;tension&quot;:0.4,&quot;borderWidth&quot;:0,&quot;hoverBorderWidth&quot;:0,&quot;pointRadius&quot;:2,&quot;pointHoverRadius&quot;:4,&quot;pointStyle&quot;:&quot;circle&quot;}]},&quot;type&quot;:&quot;bar&quot;,&quot;gridLineColor&quot;:&quot;rgba(0, 0, 0, 0.27)&quot;,&quot;title&quot;:&quot;Top sustainable packaging formats&quot;,&quot;isSubtitle&quot;:true,&quot;subtitle&quot;:&quot;Source: Inside FMCG x Toluna Group consumer survey 2025&quot;,&quot;subtitleColor&quot;:&quot;rgba(94, 94, 94, 1)&quot;,&quot;align&quot;:&quot;&quot;,&quot;width&quot;:&quot;80%&quot;,&quot;height&quot;:&quot;450px&quot;,&quot;background&quot;:{&quot;color&quot;:&quot;#0000&quot;},&quot;textColor&quot;:&quot;#666&quot;,&quot;isXScale&quot;:true,&quot;isXGridLine&quot;:true,&quot;isYScale&quot;:true,&quot;isYGridLine&quot;:true,&quot;alignment&quot;:&quot;center&quot;,&quot;isTitle&quot;:true,&quot;titleFontSize&quot;:22,&quot;titleColor&quot;:&quot;#146EF5&quot;,&quot;subtitleFontSize&quot;:13,&quot;isDownload&quot;:false,&quot;themeStyle&quot;:&quot;themeOne&quot;,&quot;columnBarData&quot;:[{&quot;label&quot;:&quot;T-Shirts &quot;,&quot;value&quot;:40,&quot;color&quot;:&quot;#3b82f6&quot;},{&quot;label&quot;:&quot;Jeans&quot;,&quot;value&quot;:67,&quot;color&quot;:&quot;#ef4444&quot;},{&quot;label&quot;:&quot;Jackets&quot;,&quot;value&quot;:38,&quot;color&quot;:&quot;#10b981&quot;},{&quot;label&quot;:&quot;Hoodies&quot;,&quot;value&quot;:82,&quot;color&quot;:&quot;#f59e0b&quot;},{&quot;label&quot;:&quot;Shoess&quot;,&quot;value&quot;:78,&quot;color&quot;:&quot;#ed42b0&quot;}],&quot;categories&quot;:[{&quot;id&quot;:&quot;january&quot;,&quot;name&quot;:&quot;January&quot;,&quot;order&quot;:1},{&quot;id&quot;:&quot;february&quot;,&quot;name&quot;:&quot;February&quot;,&quot;order&quot;:2},{&quot;id&quot;:&quot;march&quot;,&quot;name&quot;:&quot;March&quot;,&quot;order&quot;:3}],&quot;series&quot;:[{&quot;id&quot;:&quot;electronics&quot;,&quot;name&quot;:&quot;Electronics&quot;,&quot;color&quot;:&quot;#3b82f6&quot;,&quot;order&quot;:1},{&quot;id&quot;:&quot;clothing&quot;,&quot;name&quot;:&quot;Clothing&quot;,&quot;color&quot;:&quot;#10b981&quot;,&quot;order&quot;:2},{&quot;id&quot;:&quot;home&quot;,&quot;name&quot;:&quot;Home &amp; Garden &quot;,&quot;color&quot;:&quot;#f59e0b&quot;,&quot;order&quot;:3}],&quot;dataPoints&quot;:[{&quot;category_id&quot;:&quot;january&quot;,&quot;series_id&quot;:&quot;electronics&quot;,&quot;value&quot;:30},{&quot;category_id&quot;:&quot;january&quot;,&quot;series_id&quot;:&quot;clothing&quot;,&quot;value&quot;:45},{&quot;category_id&quot;:&quot;january&quot;,&quot;series_id&quot;:&quot;home&quot;,&quot;value&quot;:25},{&quot;category_id&quot;:&quot;february&quot;,&quot;series_id&quot;:&quot;electronics&quot;,&quot;value&quot;:40},{&quot;category_id&quot;:&quot;february&quot;,&quot;series_id&quot;:&quot;clothing&quot;,&quot;value&quot;:50},{&quot;category_id&quot;:&quot;february&quot;,&quot;series_id&quot;:&quot;home&quot;,&quot;value&quot;:35},{&quot;category_id&quot;:&quot;march&quot;,&quot;series_id&quot;:&quot;electronics&quot;,&quot;value&quot;:35},{&quot;category_id&quot;:&quot;march&quot;,&quot;series_id&quot;:&quot;clothing&quot;,&quot;value&quot;:55},{&quot;category_id&quot;:&quot;march&quot;,&quot;series_id&quot;:&quot;home&quot;,&quot;value&quot;:40}],&quot;scatterData&quot;:[{&quot;name&quot;:&quot;Product A&quot;,&quot;color&quot;:&quot;#3b82f6&quot;,&quot;axiosData&quot;:[{&quot;axis&quot;:&quot;Battery&quot;}],&quot;data&quot;:[{&quot;x&quot;:23,&quot;y&quot;:45,&quot;size&quot;:1.5,&quot;label&quot;:&quot;IPhone&quot;,&quot;singleColor&quot;:&quot;red&quot;,&quot;value&quot;:80}]},{&quot;name&quot;:&quot;Product B&quot;,&quot;color&quot;:&quot;rgb(11, 245, 124)&quot;,&quot;axiosData&quot;:[{&quot;axis&quot;:&quot;Battery&quot;}],&quot;data&quot;:[{&quot;x&quot;:45,&quot;y&quot;:60,&quot;size&quot;:3.5,&quot;label&quot;:&quot;MacBook&quot;,&quot;singleColor&quot;:&quot;blue&quot;,&quot;value&quot;:20}]}],&quot;gaugeChartData&quot;:[{&quot;min&quot;:0,&quot;max&quot;:30,&quot;color&quot;:&quot;#ef4444&quot;,&quot;label&quot;:&quot;Low&quot;},{&quot;min&quot;:30,&quot;max&quot;:40,&quot;color&quot;:&quot;#f59e0b&quot;,&quot;label&quot;:&quot;Medium&quot;},{&quot;min&quot;:40,&quot;max&quot;:60,&quot;color&quot;:&quot;#10b981&quot;,&quot;label&quot;:&quot;High&quot;},{&quot;min&quot;:60,&quot;max&quot;:100,&quot;color&quot;:&quot;#006BA1&quot;,&quot;label&quot;:&quot;Very High&quot;}],&quot;gaugeChartOptions&quot;:{&quot;gaugeChartSize&quot;:{&quot;desktop&quot;:600,&quot;tablet&quot;:450,&quot;mobile&quot;:320},&quot;title&quot;:&quot;Performance Score&quot;,&quot;minValue&quot;:0,&quot;maxValue&quot;:100,&quot;actualValue&quot;:75,&quot;gaugeType&quot;:&quot;full&quot;,&quot;needleStyle&quot;:&quot;arrow&quot;,&quot;showValue&quot;:&quot;below&quot;,&quot;valueFormat&quot;:&quot;number&quot;,&quot;animation&quot;:true,&quot;currencySymbol&quot;:&quot;&quot;},&quot;candlestickData&quot;:[{&quot;d&quot;:&quot;2026-03-01&quot;,&quot;o&quot;:150,&quot;h&quot;:155,&quot;l&quot;:148,&quot;c&quot;:152}],&quot;options&quot;:{&quot;polygonFill&quot;:false,&quot;barChartWidth&quot;:{&quot;desktop&quot;:&quot;&quot;,&quot;tablet&quot;:&quot;&quot;,&quot;mobile&quot;:&quot;&quot;},&quot;barChartHeight&quot;:{&quot;desktop&quot;:500,&quot;tablet&quot;:500,&quot;mobile&quot;:450},&quot;groupChartWidth&quot;:{&quot;desktop&quot;:100,&quot;tablet&quot;:100,&quot;mobile&quot;:100},&quot;groupChartHeight&quot;:{&quot;desktop&quot;:400,&quot;tablet&quot;:400,&quot;mobile&quot;:530},&quot;multiChartWidth&quot;:{&quot;desktop&quot;:100,&quot;tablet&quot;:100,&quot;mobile&quot;:100},&quot;multChartHeight&quot;:{&quot;desktop&quot;:400,&quot;tablet&quot;:400,&quot;mobile&quot;:400},&quot;chartType&quot;:&quot;column&quot;,&quot;lineChartType&quot;:&quot;multi&quot;,&quot;chartTitleShow&quot;:false,&quot;chartLabelShow&quot;:true,&quot;groupChartTitleShow&quot;:false,&quot;groupSubTitleShow&quot;:false,&quot;orientation&quot;:&quot;vertical&quot;,&quot;showValues&quot;:true,&quot;showGrid&quot;:true,&quot;groupGridShow&quot;:true,&quot;showLegend&quot;:true,&quot;groupShowLegend&quot;:true,&quot;groupValue&quot;:false,&quot;downloadButton&quot;:false,&quot;stackedValue&quot;:true,&quot;chartTitle&quot;:&quot;Product Sales Comparison &quot;,&quot;chartSubTitle&quot;:&quot;Comparison of Electronics, Clothing, and Home products&quot;,&quot;xAxisLabel&quot;:&quot;Products&quot;,&quot;yAxisLabel&quot;:&quot;Sales (Units )&quot;,&quot;borderRadius&quot;:&quot;&quot;,&quot;groupBorderRadius&quot;:4,&quot;stackBorderRadius&quot;:&quot;&quot;,&quot;stackBarSpace&quot;:false,&quot;tickStep&quot;:15,&quot;valueDisplay&quot;:&quot;number&quot;,&quot;pieChartSize&quot;:200,&quot;pieWidth&quot;:{&quot;desktop&quot;:&quot;100%&quot;,&quot;tablet&quot;:&quot;&quot;,&quot;mobile&quot;:&quot;&quot;},&quot;startAngle&quot;:-90,&quot;borderSpacing&quot;:2,&quot;labelPosition&quot;:&quot;outside&quot;,&quot;showPercentages&quot;:true,&quot;showlabel&quot;:true,&quot;explodedSegments&quot;:[],&quot;explodeDistance&quot;:10,&quot;donutMode&quot;:false,&quot;isSemiCircle&quot;:false,&quot;donutThickness&quot;:10,&quot;pieShowLegend&quot;:true,&quot;lineChartStyle&quot;:&quot;dashed&quot;,&quot;curveType&quot;:&quot;linear&quot;,&quot;pointStyle&quot;:&quot;circle&quot;,&quot;pointSize&quot;:5,&quot;fillArea&quot;:&quot;none&quot;,&quot;fillOpacity&quot;:0.5,&quot;tension&quot;:0.4,&quot;lineWidth&quot;:2,&quot;lineColor&quot;:&quot;#1a13e0&quot;,&quot;pointColor&quot;:false,&quot;lineShow&quot;:true,&quot;showGridX&quot;:true,&quot;showGridY&quot;:true,&quot;singleLinecolor&quot;:&quot;green&quot;,&quot;showLines&quot;:false,&quot;xAxisType&quot;:&quot;linear&quot;,&quot;yAxisType&quot;:&quot;linear&quot;,&quot;bubbleMode&quot;:false,&quot;funnelOrientation&quot;:&quot;vertical&quot;,&quot;neckWidth&quot;:5,&quot;funnelGap&quot;:3,&quot;funnelShowPercentages&quot;:true,&quot;funnelShowLabels&quot;:true,&quot;heatmapWidth&quot;:{&quot;desktop&quot;:&quot;&quot;,&quot;tablet&quot;:&quot;&quot;,&quot;mobile&quot;:&quot;&quot;},&quot;heatmapHeight&quot;:{&quot;desktop&quot;:350,&quot;tablet&quot;:300,&quot;mobile&quot;:250},&quot;cellShape&quot;:&quot;square&quot;,&quot;cellSpacing&quot;:2,&quot;colorScale&quot;:&quot;sequential&quot;,&quot;heatmapColors&quot;:[&quot;#3b82f6&quot;,&quot;#8EF527&quot;,&quot;#7043f0&quot;],&quot;candlestickChartType&quot;:&quot;candlestick&quot;,&quot;currencySymbol&quot;:&quot;&quot;,&quot;upColor&quot;:&quot;#16a34a&quot;,&quot;downColor&quot;:&quot;#dc2626&quot;},&quot;styles&quot;:{&quot;backgroundColor&quot;:&quot;#91a1a000&quot;,&quot;gridColor&quot;:&quot;#09090d&quot;,&quot;groupGridLineColor&quot;:&quot;#09090d&quot;,&quot;axisLineColor&quot;:&quot;#1f2937&quot;,&quot;groupAxisLineColor&quot;:&quot;#a7acb03d&quot;,&quot;toolTipLineColor&quot;:&quot;#a7acb0&quot;,&quot;titleColor&quot;:&quot;#1f2937&quot;,&quot;titleTypo&quot;:{&quot;fontFamily&quot;:&quot;Manrope&quot;,&quot;fontCategory&quot;:&quot;sans-serif&quot;,&quot;fontWeight&quot;:600,&quot;fontSize&quot;:{&quot;desktop&quot;:32,&quot;tablet&quot;:18,&quot;mobile&quot;:16},&quot;fontStyle&quot;:&quot;&quot;,&quot;textTransform&quot;:&quot;&quot;,&quot;textDecoration&quot;:&quot;&quot;,&quot;lineHeight&quot;:&quot;&quot;,&quot;letterSpace&quot;:&quot;&quot;},&quot;groupSubTitleColor&quot;:&quot;#1f2937&quot;,&quot;groupSubTitleTypo&quot;:{&quot;fontFamily&quot;:&quot;Manrope&quot;,&quot;fontCategory&quot;:&quot;sans-serif&quot;,&quot;fontWeight&quot;:400,&quot;fontSize&quot;:{&quot;desktop&quot;:15,&quot;tablet&quot;:14,&quot;mobile&quot;:13},&quot;fontStyle&quot;:&quot;&quot;,&quot;textTransform&quot;:&quot;&quot;,&quot;textDecoration&quot;:&quot;&quot;,&quot;lineHeight&quot;:&quot;&quot;,&quot;letterSpace&quot;:&quot;&quot;},&quot;valueColor&quot;:&quot;#1f2937&quot;,&quot;valueTypo&quot;:{&quot;fontFamily&quot;:&quot;Manrope&quot;,&quot;fontCategory&quot;:&quot;sans-serif&quot;,&quot;fontWeight&quot;:400,&quot;fontSize&quot;:{&quot;desktop&quot;:13,&quot;tablet&quot;:13,&quot;mobile&quot;:12},&quot;fontStyle&quot;:&quot;&quot;,&quot;textTransform&quot;:&quot;&quot;,&quot;textDecoration&quot;:&quot;&quot;,&quot;lineHeight&quot;:&quot;&quot;,&quot;letterSpace&quot;:&quot;&quot;},&quot;textColor&quot;:&quot;#1f2937&quot;,&quot;textTypo&quot;:{&quot;fontFamily&quot;:&quot;Manrope&quot;,&quot;fontCategory&quot;:&quot;sans-serif&quot;,&quot;fontWeight&quot;:400,&quot;fontSize&quot;:{&quot;desktop&quot;:14,&quot;tablet&quot;:14,&quot;mobile&quot;:12},&quot;fontStyle&quot;:&quot;&quot;,&quot;textTransform&quot;:&quot;&quot;,&quot;textDecoration&quot;:&quot;&quot;,&quot;lineHeight&quot;:&quot;&quot;,&quot;letterSpace&quot;:&quot;&quot;},&quot;gridLabelColor&quot;:&quot;#1f2937&quot;,&quot;gridLabelTypo&quot;:{&quot;fontFamily&quot;:&quot;Manrope&quot;,&quot;fontCategory&quot;:&quot;sans-serif&quot;,&quot;fontWeight&quot;:400,&quot;fontSize&quot;:{&quot;desktop&quot;:14,&quot;tablet&quot;:14,&quot;mobile&quot;:12},&quot;fontStyle&quot;:&quot;&quot;,&quot;textTransform&quot;:&quot;&quot;,&quot;textDecoration&quot;:&quot;&quot;,&quot;lineHeight&quot;:&quot;&quot;,&quot;letterSpace&quot;:&quot;&quot;},&quot;legendLabelColor&quot;:&quot;#334155&quot;,&quot;legendLabelTypo&quot;:{&quot;fontFamily&quot;:&quot;Manrope&quot;,&quot;fontCategory&quot;:&quot;sans-serif&quot;,&quot;fontWeight&quot;:600,&quot;fontSize&quot;:{&quot;desktop&quot;:14,&quot;tablet&quot;:14,&quot;mobile&quot;:12},&quot;fontStyle&quot;:&quot;&quot;,&quot;textTransform&quot;:&quot;&quot;,&quot;textDecoration&quot;:&quot;&quot;,&quot;lineHeight&quot;:&quot;&quot;,&quot;letterSpace&quot;:&quot;&quot;},&quot;legendValueColor&quot;:&quot;#1f2937&quot;,&quot;legendValueTypo&quot;:{&quot;fontFamily&quot;:&quot;Manrope&quot;,&quot;fontCategory&quot;:&quot;sans-serif&quot;,&quot;fontWeight&quot;:600,&quot;fontSize&quot;:{&quot;desktop&quot;:20,&quot;tablet&quot;:19,&quot;mobile&quot;:19},&quot;fontStyle&quot;:&quot;&quot;,&quot;textTransform&quot;:&quot;&quot;,&quot;textDecoration&quot;:&quot;&quot;,&quot;lineHeight&quot;:&quot;&quot;,&quot;letterSpace&quot;:&quot;&quot;},&quot;statBgColor&quot;:&quot;#dddddde3&quot;,&quot;statTextColor&quot;:&quot;#0e0d0de3&quot;,&quot;statTextTypo&quot;:{&quot;fontFamily&quot;:&quot;Manrope&quot;,&quot;fontCategory&quot;:&quot;sans-serif&quot;,&quot;fontWeight&quot;:400,&quot;fontSize&quot;:{&quot;desktop&quot;:16,&quot;tablet&quot;:14,&quot;mobile&quot;:14},&quot;fontStyle&quot;:&quot;&quot;,&quot;textTransform&quot;:&quot;&quot;,&quot;textDecoration&quot;:&quot;&quot;,&quot;lineHeight&quot;:&quot;&quot;,&quot;letterSpace&quot;:&quot;&quot;},&quot;statValueTypo&quot;:{&quot;fontFamily&quot;:&quot;&quot;,&quot;fontCategory&quot;:&quot;sans-serif&quot;,&quot;fontWeight&quot;:400,&quot;fontSize&quot;:{&quot;desktop&quot;:15,&quot;tablet&quot;:14,&quot;mobile&quot;:12},&quot;fontStyle&quot;:&quot;&quot;,&quot;textTransform&quot;:&quot;&quot;,&quot;textDecoration&quot;:&quot;&quot;,&quot;lineHeight&quot;:&quot;&quot;,&quot;letterSpace&quot;:&quot;&quot;},&quot;candlestickLabelColor&quot;:&quot;#64748b&quot;}}'\r\n><\/div>\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_ade2bc-28, .wp-block-toluna-advancedheading.kt-adv-heading52123_ade2bc-28[data-kb-block=\"kb-adv-heading52123_ade2bc-28\"]{max-width:815px;margin-right:auto;margin-left:auto;padding-bottom:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);text-align:center;line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_ade2bc-28 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_ade2bc-28[data-kb-block=\"kb-adv-heading52123_ade2bc-28\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_ade2bc-28 wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading52123_ade2bc-28\">Successful sustainable packaging gets it right by:&nbsp;&nbsp;<\/h5>\n\n\n<style>.kb-row-layout-id52123_eb209b-10 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id52123_eb209b-10 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id52123_eb209b-10 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:0px;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:0px;}.kb-row-layout-id52123_eb209b-10 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id52123_eb209b-10 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id52123_eb209b-10 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id52123_eb209b-10 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id52123_eb209b-10 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id52123_eb209b-10 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id52123_eb209b-10 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id52123_eb209b-10 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column52123_85939a-a1 > .kt-inside-inner-col{display:flex;}.toluna-column52123_85939a-a1 > .kt-inside-inner-col{padding-left:0px;}.toluna-column52123_85939a-a1 > .kt-inside-inner-col,.toluna-column52123_85939a-a1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_85939a-a1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_85939a-a1 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_85939a-a1 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_85939a-a1 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_85939a-a1 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_85939a-a1 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_85939a-a1{position:relative;}.toluna-column52123_85939a-a1, .kt-inside-inner-col > .toluna-column52123_85939a-a1:not(.specificity){margin-left:0px;}@media all and (max-width: 1024px){.toluna-column52123_85939a-a1 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_85939a-a1 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_85939a-a1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_43a925-65:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_43a925-65.kb-image-is-ratio-size, .kb-image52123_43a925-65 .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_43a925-65.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_43a925-65 .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_43a925-65{max-width:73px;}.image-is-svg.kb-image52123_43a925-65{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_43a925-65 img{width:100%;}.kb-image52123_43a925-65 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_43a925-65 kb-image-max-width-set\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/12.png\" alt=\"\" class=\"kb-img wp-image-52205\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/12.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/12-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/12-150x150.png 150w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_98f01c-e0, .wp-block-toluna-advancedheading.kt-adv-heading52123_98f01c-e0[data-kb-block=\"kb-adv-heading52123_98f01c-e0\"]{max-width:1154px;margin-right:auto;margin-left:auto;padding-top:0px;padding-left:0px;margin-top:0px;margin-bottom:0px;margin-left:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_98f01c-e0 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_98f01c-e0[data-kb-block=\"kb-adv-heading52123_98f01c-e0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading52123_98f01c-e0 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_98f01c-e0\">Maintaining functional 2 3 integrity while switching&nbsp;to better materials; for&nbsp;example, plant-based,&nbsp;compostable or refillable&nbsp;options.&nbsp;<\/h6>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_81388b-94 > .kt-inside-inner-col{display:flex;}.toluna-column52123_81388b-94 > .kt-inside-inner-col,.toluna-column52123_81388b-94 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_81388b-94 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_81388b-94 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_81388b-94 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_81388b-94 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_81388b-94 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_81388b-94 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_81388b-94{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_81388b-94 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_81388b-94 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_81388b-94\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_fad156-58:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_fad156-58.kb-image-is-ratio-size, .kb-image52123_fad156-58 .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_fad156-58.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_fad156-58 .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_fad156-58{max-width:73px;}.image-is-svg.kb-image52123_fad156-58{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_fad156-58 img{width:100%;}.kb-image52123_fad156-58 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_fad156-58 kb-image-max-width-set\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/13.png\" alt=\"\" class=\"kb-img wp-image-52214\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/13.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/13-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/13-150x150.png 150w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_bb7dc8-88, .wp-block-toluna-advancedheading.kt-adv-heading52123_bb7dc8-88[data-kb-block=\"kb-adv-heading52123_bb7dc8-88\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_bb7dc8-88 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_bb7dc8-88[data-kb-block=\"kb-adv-heading52123_bb7dc8-88\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading52123_bb7dc8-88 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_bb7dc8-88\">Clearly&nbsp;labelling&nbsp;packaging&nbsp;recyclability and sustainability effects, ideally with visual tools like color-coded systems, such as traffic light labels.&nbsp;&nbsp;<\/h6>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_bc9fa3-67 > .kt-inside-inner-col{display:flex;}.toluna-column52123_bc9fa3-67 > .kt-inside-inner-col,.toluna-column52123_bc9fa3-67 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_bc9fa3-67 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_bc9fa3-67 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_bc9fa3-67 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_bc9fa3-67 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_bc9fa3-67 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_bc9fa3-67 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_bc9fa3-67{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_bc9fa3-67 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_bc9fa3-67 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_bc9fa3-67\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_fa1511-cc:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_fa1511-cc.kb-image-is-ratio-size, .kb-image52123_fa1511-cc .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_fa1511-cc.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_fa1511-cc .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_fa1511-cc{max-width:73px;}.image-is-svg.kb-image52123_fa1511-cc{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_fa1511-cc img{width:100%;}.kb-image52123_fa1511-cc .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_fa1511-cc kb-image-max-width-set\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/14.png\" alt=\"\" class=\"kb-img wp-image-52223\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/14.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/14-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/14-150x150.png 150w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_7e56ea-80, .wp-block-toluna-advancedheading.kt-adv-heading52123_7e56ea-80[data-kb-block=\"kb-adv-heading52123_7e56ea-80\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_7e56ea-80 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_7e56ea-80[data-kb-block=\"kb-adv-heading52123_7e56ea-80\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading52123_7e56ea-80 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_7e56ea-80\">Educating consumers that&nbsp;packaging can be both&nbsp;practical and eco-friendly, to&nbsp;counter&nbsp;skepticism.&nbsp;<\/h6>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id52123_3f489b-a0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id52123_3f489b-a0 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id52123_3f489b-a0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id52123_3f489b-a0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id52123_3f489b-a0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id52123_3f489b-a0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id52123_3f489b-a0 alignfull has-whisper-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column52123_727038-47 > .kt-inside-inner-col,.toluna-column52123_727038-47 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_727038-47 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_727038-47 > .kt-inside-inner-col{flex-direction:column;}.toluna-column52123_727038-47 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_727038-47 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_727038-47{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_727038-47 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column52123_727038-47 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_727038-47\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading52123_fdadb3-8d, .wp-block-toluna-advancedheading.kt-adv-heading52123_fdadb3-8d[data-kb-block=\"kb-adv-heading52123_fdadb3-8d\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_fdadb3-8d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_fdadb3-8d[data-kb-block=\"kb-adv-heading52123_fdadb3-8d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading52123_fdadb3-8d wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading52123_fdadb3-8d\"><strong>Data, traceability, and AI: the future of FMCG&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_68e4e1-78, .wp-block-toluna-advancedheading.kt-adv-heading52123_68e4e1-78[data-kb-block=\"kb-adv-heading52123_68e4e1-78\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_68e4e1-78 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_68e4e1-78[data-kb-block=\"kb-adv-heading52123_68e4e1-78\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_68e4e1-78 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_68e4e1-78\">In this evolving and increasingly demanding landscape,&nbsp;data is essential for brands to understand sentiment, adapt strategies, and bridge the sustainability&nbsp;perception&nbsp;gap. Traceability&nbsp;is also becoming an effective tool for building trust, as the&nbsp;desire&nbsp;for transparency&nbsp;remains&nbsp;strong.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_37d978-2a, .wp-block-toluna-advancedheading.kt-adv-heading52123_37d978-2a[data-kb-block=\"kb-adv-heading52123_37d978-2a\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_37d978-2a mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_37d978-2a[data-kb-block=\"kb-adv-heading52123_37d978-2a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_37d978-2a wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_37d978-2a\">Moreover, AI is reshaping how&nbsp;brands&nbsp;forecast, innovate, and communicate&nbsp;their&nbsp;sustainability efforts.&nbsp;It brings scale, speed,&nbsp;and precision to&nbsp;strategy development and execution.&nbsp;Smart labeling systems, digital product passports, and government initiatives across APAC are forming the backbone of next-generation sustainability strategies.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_0e776d-ee, .wp-block-toluna-advancedheading.kt-adv-heading52123_0e776d-ee[data-kb-block=\"kb-adv-heading52123_0e776d-ee\"]{max-width:815px;margin-right:auto;margin-left:auto;padding-bottom:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);text-align:center;line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_0e776d-ee mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_0e776d-ee[data-kb-block=\"kb-adv-heading52123_0e776d-ee\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_0e776d-ee wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading52123_0e776d-ee\">To stay ahead of these changes, we encourage FMCG brands to consider implementing the following:&nbsp;&nbsp;<\/h5>\n\n\n<style>.kb-row-layout-id52123_996cae-b2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id52123_996cae-b2 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id52123_996cae-b2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:0px;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:0px;}.kb-row-layout-id52123_996cae-b2 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id52123_996cae-b2 > .kt-row-column-wrap{grid-template-columns:repeat(5, minmax(0, 1fr));}.kb-row-layout-id52123_996cae-b2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id52123_996cae-b2 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id52123_996cae-b2 > .kt-row-column-wrap{grid-template-columns:repeat(5, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id52123_996cae-b2 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id52123_996cae-b2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id52123_996cae-b2 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-5-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column52123_5cd6f8-a9 > .kt-inside-inner-col{display:flex;}.toluna-column52123_5cd6f8-a9 > .kt-inside-inner-col{padding-left:0px;}.toluna-column52123_5cd6f8-a9 > .kt-inside-inner-col,.toluna-column52123_5cd6f8-a9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_5cd6f8-a9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_5cd6f8-a9 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_5cd6f8-a9 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_5cd6f8-a9 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_5cd6f8-a9 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_5cd6f8-a9 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_5cd6f8-a9{position:relative;}.toluna-column52123_5cd6f8-a9, .kt-inside-inner-col > .toluna-column52123_5cd6f8-a9:not(.specificity){margin-left:0px;}@media all and (max-width: 1024px){.toluna-column52123_5cd6f8-a9 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_5cd6f8-a9 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_5cd6f8-a9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_da6afb-3f:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_da6afb-3f.kb-image-is-ratio-size, .kb-image52123_da6afb-3f .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_da6afb-3f.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_da6afb-3f .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_da6afb-3f{max-width:73px;}.image-is-svg.kb-image52123_da6afb-3f{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_da6afb-3f img{width:100%;}.kb-image52123_da6afb-3f .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_da6afb-3f kb-image-max-width-set\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/15.png\" alt=\"\" class=\"kb-img wp-image-52359\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/15.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/15-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/15-150x150.png 150w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_ca4135-55, .wp-block-toluna-advancedheading.kt-adv-heading52123_ca4135-55[data-kb-block=\"kb-adv-heading52123_ca4135-55\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_ca4135-55 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_ca4135-55[data-kb-block=\"kb-adv-heading52123_ca4135-55\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_ca4135-55 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_ca4135-55\"><strong><strong>Build from ESG outwards:<\/strong>&nbsp;&nbsp;<\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_022e19-17, .wp-block-toluna-advancedheading.kt-adv-heading52123_022e19-17[data-kb-block=\"kb-adv-heading52123_022e19-17\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;padding-left:0px;margin-top:0px;margin-left:0px;text-align:center;font-size:var(--global-kb-font-size-sm, 0.875rem);line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_022e19-17 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_022e19-17[data-kb-block=\"kb-adv-heading52123_022e19-17\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_022e19-17 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_022e19-17\">Embed ESG principles into&nbsp;all business functions, from&nbsp;&nbsp; product design and pricing&nbsp;to customer service and&nbsp;storytelling. Avoid isolating&nbsp;ESG within investor relations&nbsp;or compliance teams.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_03c3c2-af > .kt-inside-inner-col{display:flex;}.toluna-column52123_03c3c2-af > .kt-inside-inner-col,.toluna-column52123_03c3c2-af > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_03c3c2-af > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_03c3c2-af > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_03c3c2-af > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_03c3c2-af > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_03c3c2-af > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_03c3c2-af > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_03c3c2-af{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_03c3c2-af > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_03c3c2-af > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_03c3c2-af\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_00c7ac-67:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_00c7ac-67.kb-image-is-ratio-size, .kb-image52123_00c7ac-67 .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_00c7ac-67.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_00c7ac-67 .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_00c7ac-67{max-width:73px;}.image-is-svg.kb-image52123_00c7ac-67{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_00c7ac-67 img{width:100%;}.kb-image52123_00c7ac-67:not(.kb-image-is-ratio-size) .kb-img, .kb-image52123_00c7ac-67.kb-image-is-ratio-size{padding-right:0px;}.kb-image52123_00c7ac-67 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_00c7ac-67 kb-image-max-width-set\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/16.png\" alt=\"\" class=\"kb-img wp-image-52368\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/16.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/16-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/16-150x150.png 150w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_d1233e-e5, .wp-block-toluna-advancedheading.kt-adv-heading52123_d1233e-e5[data-kb-block=\"kb-adv-heading52123_d1233e-e5\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_d1233e-e5 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_d1233e-e5[data-kb-block=\"kb-adv-heading52123_d1233e-e5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_d1233e-e5 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_d1233e-e5\"><strong><strong><strong>Turn traceability into a consumer tool:<\/strong>&nbsp;<\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_736c97-c5, .wp-block-toluna-advancedheading.kt-adv-heading52123_736c97-c5[data-kb-block=\"kb-adv-heading52123_736c97-c5\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;padding-left:0px;margin-top:0px;margin-left:0px;text-align:center;font-size:var(--global-kb-font-size-sm, 0.875rem);line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_736c97-c5 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_736c97-c5[data-kb-block=\"kb-adv-heading52123_736c97-c5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_736c97-c5 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_736c97-c5\">Use QR codes, digital dashboards, and interactive packaging to deliver&nbsp;sustainability&nbsp;information directly to consumers. Real-time updates and&nbsp;personalized&nbsp;transparency build trust.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_51ab7b-c0 > .kt-inside-inner-col{display:flex;}.toluna-column52123_51ab7b-c0 > .kt-inside-inner-col,.toluna-column52123_51ab7b-c0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_51ab7b-c0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_51ab7b-c0 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_51ab7b-c0 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_51ab7b-c0 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_51ab7b-c0 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_51ab7b-c0 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_51ab7b-c0{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_51ab7b-c0 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_51ab7b-c0 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_51ab7b-c0\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_f81f0a-b8:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_f81f0a-b8.kb-image-is-ratio-size, .kb-image52123_f81f0a-b8 .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_f81f0a-b8.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_f81f0a-b8 .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_f81f0a-b8{max-width:73px;}.image-is-svg.kb-image52123_f81f0a-b8{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_f81f0a-b8 img{width:100%;}.kb-image52123_f81f0a-b8 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_f81f0a-b8 kb-image-max-width-set\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/17.png\" alt=\"\" class=\"kb-img wp-image-52232\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/17.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/17-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/17-150x150.png 150w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_b395ac-53, .wp-block-toluna-advancedheading.kt-adv-heading52123_b395ac-53[data-kb-block=\"kb-adv-heading52123_b395ac-53\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_b395ac-53 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_b395ac-53[data-kb-block=\"kb-adv-heading52123_b395ac-53\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_b395ac-53 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_b395ac-53\"><strong><strong><strong>Use AI to future-proof operations:<\/strong><\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_11a888-5a, .wp-block-toluna-advancedheading.kt-adv-heading52123_11a888-5a[data-kb-block=\"kb-adv-heading52123_11a888-5a\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;font-size:var(--global-kb-font-size-sm, 0.875rem);line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_11a888-5a mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_11a888-5a[data-kb-block=\"kb-adv-heading52123_11a888-5a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_11a888-5a wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_11a888-5a\">Adopt AI platforms to&nbsp;simulate emissions,&nbsp;forecast demand, and&nbsp;map regulatory exposure.&nbsp;Predictive analytics support&nbsp;proactive strategies, not just&nbsp;&nbsp;<br>reactive&nbsp;compliance.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_89940e-0c > .kt-inside-inner-col{display:flex;}.toluna-column52123_89940e-0c > .kt-inside-inner-col,.toluna-column52123_89940e-0c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_89940e-0c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_89940e-0c > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_89940e-0c > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_89940e-0c > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_89940e-0c > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_89940e-0c > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_89940e-0c{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_89940e-0c > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_89940e-0c > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_89940e-0c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_a5270e-b1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_a5270e-b1.kb-image-is-ratio-size, .kb-image52123_a5270e-b1 .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_a5270e-b1.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_a5270e-b1 .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_a5270e-b1{max-width:73px;}.image-is-svg.kb-image52123_a5270e-b1{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_a5270e-b1 img{width:100%;}.kb-image52123_a5270e-b1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_a5270e-b1 kb-image-max-width-set\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/18.png\" alt=\"\" class=\"kb-img wp-image-52241\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/18.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/18-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/18-150x150.png 150w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_4e58fb-40, .wp-block-toluna-advancedheading.kt-adv-heading52123_4e58fb-40[data-kb-block=\"kb-adv-heading52123_4e58fb-40\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_4e58fb-40 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_4e58fb-40[data-kb-block=\"kb-adv-heading52123_4e58fb-40\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_4e58fb-40 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_4e58fb-40\"><strong><strong><strong>Continually track sentiment:<\/strong><\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_03ed96-a1, .wp-block-toluna-advancedheading.kt-adv-heading52123_03ed96-a1[data-kb-block=\"kb-adv-heading52123_03ed96-a1\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;font-size:var(--global-kb-font-size-sm, 0.875rem);line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_03ed96-a1 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_03ed96-a1[data-kb-block=\"kb-adv-heading52123_03ed96-a1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_03ed96-a1 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_03ed96-a1\">Invest in social listening and pulse surveys to&nbsp;identify&nbsp;emotional drivers, regional nuances, and changing concerns. Feed this data into innovation cycles.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_92825f-b9 > .kt-inside-inner-col{display:flex;}.toluna-column52123_92825f-b9 > .kt-inside-inner-col,.toluna-column52123_92825f-b9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_92825f-b9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_92825f-b9 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_92825f-b9 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_92825f-b9 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_92825f-b9 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_92825f-b9 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_92825f-b9{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_92825f-b9 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_92825f-b9 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_92825f-b9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_566c28-18:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_566c28-18.kb-image-is-ratio-size, .kb-image52123_566c28-18 .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_566c28-18.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_566c28-18 .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_566c28-18{max-width:73px;}.image-is-svg.kb-image52123_566c28-18{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_566c28-18 img{width:100%;}.kb-image52123_566c28-18 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_566c28-18 kb-image-max-width-set\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/19.png\" alt=\"\" class=\"kb-img wp-image-52250\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/19.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/19-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/19-150x150.png 150w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_c9a198-48, .wp-block-toluna-advancedheading.kt-adv-heading52123_c9a198-48[data-kb-block=\"kb-adv-heading52123_c9a198-48\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_c9a198-48 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_c9a198-48[data-kb-block=\"kb-adv-heading52123_c9a198-48\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_c9a198-48 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_c9a198-48\"><strong><strong><strong>Close the trust loop:<\/strong>&nbsp;<\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_36bbbb-5d, .wp-block-toluna-advancedheading.kt-adv-heading52123_36bbbb-5d[data-kb-block=\"kb-adv-heading52123_36bbbb-5d\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;font-size:var(--global-kb-font-size-sm, 0.875rem);line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_36bbbb-5d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_36bbbb-5d[data-kb-block=\"kb-adv-heading52123_36bbbb-5d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_36bbbb-5d wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_36bbbb-5d\">Show consumers how their feedback shapes product development, packaging design, or labelling. Reward their engagement with tangible change and recognition.&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id52123_5af65d-06 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id52123_5af65d-06 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id52123_5af65d-06 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id52123_5af65d-06 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id52123_5af65d-06 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id52123_5af65d-06 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id52123_5af65d-06 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column52123_018da2-66 > .kt-inside-inner-col,.toluna-column52123_018da2-66 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_018da2-66 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_018da2-66 > .kt-inside-inner-col{flex-direction:column;}.toluna-column52123_018da2-66 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_018da2-66 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_018da2-66{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_018da2-66 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column52123_018da2-66 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_018da2-66\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading52123_406aa8-43, .wp-block-toluna-advancedheading.kt-adv-heading52123_406aa8-43[data-kb-block=\"kb-adv-heading52123_406aa8-43\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_406aa8-43 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_406aa8-43[data-kb-block=\"kb-adv-heading52123_406aa8-43\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_406aa8-43 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_406aa8-43\">The future of sustainable FMCG brand building relies on closing the loop between intention,&nbsp;action&nbsp;and&nbsp;perception. As consumers become more informed and regulatory frameworks mature, brands that can&nbsp;demonstrate&nbsp;measurable impact will rise to the top.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_b37fda-d1, .wp-block-toluna-advancedheading.kt-adv-heading52123_b37fda-d1[data-kb-block=\"kb-adv-heading52123_b37fda-d1\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_b37fda-d1 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_b37fda-d1[data-kb-block=\"kb-adv-heading52123_b37fda-d1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_b37fda-d1 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_b37fda-d1\">The next generation of brand leaders&nbsp;won\u2019t&nbsp;be those who shout the loudest, but rather those who show the most. By embedding transparency,&nbsp;leveraging&nbsp;technology, and elevating consumer trust, brands can transform sustainability from a compliance burden into a competitive advantage.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_4a81d8-ea, .wp-block-toluna-advancedheading.kt-adv-heading52123_4a81d8-ea[data-kb-block=\"kb-adv-heading52123_4a81d8-ea\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_4a81d8-ea mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_4a81d8-ea[data-kb-block=\"kb-adv-heading52123_4a81d8-ea\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_4a81d8-ea wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_4a81d8-ea\">For more in-depth insights and case studies, download the full reports here:&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_851df9-eb, .wp-block-toluna-advancedheading.kt-adv-heading52123_851df9-eb[data-kb-block=\"kb-adv-heading52123_851df9-eb\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_851df9-eb mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_851df9-eb[data-kb-block=\"kb-adv-heading52123_851df9-eb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_851df9-eb wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading52123_851df9-eb\"><strong>Report 1:<\/strong>&nbsp;<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\"><a href=\"https:\/\/insidefmcg.com.au\/client-report\/consumer-sustainability-priorities-in-food-beverage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer&nbsp;sustainability&nbsp;priorities&nbsp;in food &amp;&nbsp;beverage<\/a>&nbsp;<\/mark><\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_9dbe78-bf, .wp-block-toluna-advancedheading.kt-adv-heading52123_9dbe78-bf[data-kb-block=\"kb-adv-heading52123_9dbe78-bf\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_9dbe78-bf mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_9dbe78-bf[data-kb-block=\"kb-adv-heading52123_9dbe78-bf\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_9dbe78-bf wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading52123_9dbe78-bf\"><strong>Report 2:<\/strong>&nbsp;<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\"><a href=\"https:\/\/insidefmcg.com.au\/client-report\/sustainability-expectations-vs-delivery-in-fmcg\/?_sc=NjA3NzUxMSM2NzYwNw%3D%3D\" target=\"_blank\" rel=\"noreferrer noopener\">Sustainability expectations vs delivery in FMCG<\/a>&nbsp;<\/mark><\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_3f836d-34, .wp-block-toluna-advancedheading.kt-adv-heading52123_3f836d-34[data-kb-block=\"kb-adv-heading52123_3f836d-34\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_3f836d-34 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_3f836d-34[data-kb-block=\"kb-adv-heading52123_3f836d-34\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_3f836d-34 wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading52123_3f836d-34\"><strong>Report 3:<\/strong>&nbsp;<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\"><a href=\"https:\/\/insidefmcg.com.au\/client-report\/the-future-of-sustainable-fmcg-brand-building\/\" target=\"_blank\" rel=\"noreferrer noopener\">The future of sustainable FMCG brand building<\/a>&nbsp;<\/mark><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once a trend, sustainability is now a business imperative. In the consumer<\/p>\n","protected":false},"author":12,"featured_media":52377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_toluna_hide_sidebar":false,"_toluna_use_new_nav":false,"footnotes":""},"categories":[498,375],"tags":[],"class_list":["post-52123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-498","category-blog-ko","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/posts\/52123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/comments?post=52123"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/posts\/52123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/media\/52377"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/media?parent=52123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/categories?post=52123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/tags?post=52123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}