{"id":54347,"date":"2026-03-05T08:08:00","date_gmt":"2026-03-05T07:08:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=54347"},"modified":"2026-03-18T09:24:39","modified_gmt":"2026-03-18T08:24:39","slug":"the-genai-series-part-3-the-rise-of-ai-native-research","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/nl\/the-genai-series-part-3-the-rise-of-ai-native-research\/","title":{"rendered":"The GenAI series part 3: The\u00a0rise\u00a0of AI-native research\u00a0"},"content":{"rendered":"<style>.kb-row-layout-id54347_6dd751-14 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id54347_6dd751-14 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id54347_6dd751-14 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id54347_6dd751-14 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id54347_6dd751-14 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id54347_6dd751-14 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id54347_6dd751-14 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column54347_449504-72 > .kt-inside-inner-col,.toluna-column54347_449504-72 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column54347_449504-72 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column54347_449504-72 > .kt-inside-inner-col{flex-direction:column;}.toluna-column54347_449504-72 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column54347_449504-72 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column54347_449504-72{position:relative;}@media all and (max-width: 1024px){.toluna-column54347_449504-72 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column54347_449504-72 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column54347_449504-72\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading54347_697dbd-21, .wp-block-toluna-advancedheading.kt-adv-heading54347_697dbd-21[data-kb-block=\"kb-adv-heading54347_697dbd-21\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading54347_697dbd-21 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading54347_697dbd-21[data-kb-block=\"kb-adv-heading54347_697dbd-21\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading54347_697dbd-21 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading54347_697dbd-21\">The advent of generative AI (GenAI)&nbsp;is&nbsp;disrupting market research in&nbsp;more ways than one.&nbsp;Our GenAI series taps into this evolution and unpacks what this means for our industry, what to expect moving forward, and how we at&nbsp;Toluna&nbsp;are innovating within the GenAI space.&nbsp;Check out&nbsp;<a href=\"https:\/\/tolunacorporate.com\/the-genai-series-part-1-how-genai-is-transforming-market-research\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\"><span style=\"text-decoration: underline;\">part 1<\/span><\/mark><\/a> and <a href=\"https:\/\/tolunacorporate.com\/the-genai-series-part-2-the-power-of-virtual-panels\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\"><span style=\"text-decoration: underline;\">part 2<\/span><\/mark><\/a>&nbsp;if you&nbsp;haven&#8217;t&nbsp;already.&nbsp;&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-1d2f8408298354c679574f41163217ab\">In the third and final part of the series,&nbsp;we&#8217;re&nbsp;diving into&nbsp;GenAI native research: understanding what it means to extract insights directly from AI and uncovering how this shift is reshaping market research.&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id54347_5ac779-74 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id54347_5ac779-74 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id54347_5ac779-74 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id54347_5ac779-74 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id54347_5ac779-74 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id54347_5ac779-74 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id54347_5ac779-74 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column54347_c2a10c-53 > .kt-inside-inner-col,.toluna-column54347_c2a10c-53 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column54347_c2a10c-53 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column54347_c2a10c-53 > .kt-inside-inner-col{flex-direction:column;}.toluna-column54347_c2a10c-53 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column54347_c2a10c-53 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column54347_c2a10c-53{position:relative;}@media all and (max-width: 1024px){.toluna-column54347_c2a10c-53 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column54347_c2a10c-53 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column54347_c2a10c-53\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading54347_866860-33, .wp-block-toluna-advancedheading.kt-adv-heading54347_866860-33[data-kb-block=\"kb-adv-heading54347_866860-33\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading54347_866860-33 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading54347_866860-33[data-kb-block=\"kb-adv-heading54347_866860-33\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading54347_866860-33 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading54347_866860-33\"><strong>What is GenAI-native research?<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-3037dfa12404a13cc9c4431bc8aca4d5\">GenAI-native research represents a shift from traditional market research as it involves deriving insights directly from GenAI engines&nbsp;\u2013 which means no survey, no project, no&nbsp;human&nbsp;panel is involved. Large GenAI LLMs like ChatGPT and Claude are trained on all kinds of data&nbsp;from social networks, forums, e-commerce sites and more, bypassing&nbsp;traditional research pipelines&nbsp;that require extensive human data collection and analysis.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column54347_302f76-7e > .kt-inside-inner-col{display:flex;}.toluna-column54347_302f76-7e > .kt-inside-inner-col,.toluna-column54347_302f76-7e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column54347_302f76-7e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column54347_302f76-7e > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.toluna-column54347_302f76-7e > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column54347_302f76-7e > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column54347_302f76-7e > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column54347_302f76-7e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column54347_302f76-7e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column54347_302f76-7e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column54347_302f76-7e > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column54347_302f76-7e{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column54347_302f76-7e{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column54347_302f76-7e{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column54347_302f76-7e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column54347_302f76-7e > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column54347_302f76-7e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column54347_302f76-7e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column54347_302f76-7e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column54347_302f76-7e > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column54347_302f76-7e\"><div class=\"kt-inside-inner-col\"><style>.kb-image54347_4e22db-05 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image54347_4e22db-05 size-medium\"><div class=\"\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-40046-300x300.png\" alt=\"\" class=\"kb-img wp-image-54439\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-40046-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-40046-1024x1024.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-40046-150x150.png 150w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-40046-768x768.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-40046-1536x1536.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-40046-2048x2048.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id54347_41e903-e8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id54347_41e903-e8 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id54347_41e903-e8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id54347_41e903-e8 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id54347_41e903-e8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id54347_41e903-e8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id54347_41e903-e8 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column54347_caab0f-2d > .kt-inside-inner-col,.toluna-column54347_caab0f-2d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column54347_caab0f-2d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column54347_caab0f-2d > .kt-inside-inner-col{flex-direction:column;}.toluna-column54347_caab0f-2d > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column54347_caab0f-2d > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column54347_caab0f-2d{position:relative;}@media all and (max-width: 1024px){.toluna-column54347_caab0f-2d > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column54347_caab0f-2d > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column54347_caab0f-2d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading54347_f0a18e-79, .wp-block-toluna-advancedheading.kt-adv-heading54347_f0a18e-79[data-kb-block=\"kb-adv-heading54347_f0a18e-79\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading54347_f0a18e-79 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading54347_f0a18e-79[data-kb-block=\"kb-adv-heading54347_f0a18e-79\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading54347_f0a18e-79 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading54347_f0a18e-79\"><strong>A double-edged sword&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-5c1e5150995a02296f1fe1087ccd3ae6\">By serving as a primary source of consumer insights, GenAI models are redefining what speed, scale, and competitive advantage look like in our industry. However, this evolution poses a significant potential risk to existing market research players, as it may result in reduced demand for traditional survey design, data collection, and analytical services \u2013&nbsp;methodologies these market research players are centered on.&nbsp;Here&#8217;s&nbsp;how:&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id54347_c026e1-f5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id54347_c026e1-f5 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id54347_c026e1-f5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id54347_c026e1-f5 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id54347_c026e1-f5 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id54347_c026e1-f5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id54347_c026e1-f5 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id54347_c026e1-f5 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id54347_c026e1-f5 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id54347_c026e1-f5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id54347_c026e1-f5 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column54347_71fa2f-18 > .kt-inside-inner-col,.toluna-column54347_71fa2f-18 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column54347_71fa2f-18 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column54347_71fa2f-18 > .kt-inside-inner-col{flex-direction:column;}.toluna-column54347_71fa2f-18 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column54347_71fa2f-18 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column54347_71fa2f-18{position:relative;}@media all and (max-width: 1024px){.toluna-column54347_71fa2f-18 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column54347_71fa2f-18 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column54347_71fa2f-18\"><div class=\"kt-inside-inner-col\"><style>.kb-image54347_859d25-f8.kb-image-is-ratio-size, .kb-image54347_859d25-f8 .kb-image-is-ratio-size{max-width:136px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image54347_859d25-f8.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image54347_859d25-f8 .kb-image-is-ratio-size{align-self:unset;}.kb-image54347_859d25-f8 figure{max-width:136px;}.kb-image54347_859d25-f8 .image-is-svg, .kb-image54347_859d25-f8 .image-is-svg img{width:100%;}.kb-image54347_859d25-f8 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-toluna-image kb-image54347_859d25-f8\"><figure class=\"aligncenter size-full\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39233.png\" alt=\"\" class=\"kb-img wp-image-54362\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39233.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39233-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39233-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure><\/div>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading54347_ba4495-2d, .wp-block-toluna-advancedheading.kt-adv-heading54347_ba4495-2d[data-kb-block=\"kb-adv-heading54347_ba4495-2d\"]{padding-top:0px;padding-bottom:0px;margin-top:0px;margin-bottom:0px;text-align:center;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading54347_ba4495-2d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading54347_ba4495-2d[data-kb-block=\"kb-adv-heading54347_ba4495-2d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading54347_ba4495-2d wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading54347_ba4495-2d\">Insourcing through direct GenAI engagement&nbsp;<\/h5>\n\n\n\n<p class=\"has-text-align-center has-toluna-black-color has-text-color has-link-color wp-elements-f24e78e8a971245e9b323845e87690d1\">A growing number of technologically sophisticated companies will&nbsp;attempt&nbsp;to bypass traditional market research agencies altogether,&nbsp;leveraging&nbsp;powerful GenAI engines like OpenAI, Claude, and others to directly extract insights,&nbsp;identify&nbsp;emerging trends, and conduct preliminary research. This shift represents a fundamental challenge to market research firms as their clients gain the ability to perform basic analytical tasks internally and at a fraction of the cost. The ease of access and increasing sophistication of these AI models will democratize data analysis, empowering internal teams to derive actionable intelligence without external&nbsp;assistance.&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column54347_4b532d-36 > .kt-inside-inner-col,.toluna-column54347_4b532d-36 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column54347_4b532d-36 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column54347_4b532d-36 > .kt-inside-inner-col{flex-direction:column;}.toluna-column54347_4b532d-36 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column54347_4b532d-36 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column54347_4b532d-36{position:relative;}@media all and (max-width: 1024px){.toluna-column54347_4b532d-36 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column54347_4b532d-36 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column54347_4b532d-36\"><div class=\"kt-inside-inner-col\"><style>.kb-image54347_0ba20d-cf.kb-image-is-ratio-size, .kb-image54347_0ba20d-cf .kb-image-is-ratio-size{max-width:136px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image54347_0ba20d-cf.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image54347_0ba20d-cf .kb-image-is-ratio-size{align-self:unset;}.kb-image54347_0ba20d-cf figure{max-width:136px;}.kb-image54347_0ba20d-cf .image-is-svg, .kb-image54347_0ba20d-cf .image-is-svg img{width:100%;}.kb-image54347_0ba20d-cf .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-toluna-image kb-image54347_0ba20d-cf\"><figure class=\"aligncenter\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39234.png\" alt=\"\" class=\"kb-img wp-image-54373\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39234.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39234-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39234-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure><\/div>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading54347_209e71-36, .wp-block-toluna-advancedheading.kt-adv-heading54347_209e71-36[data-kb-block=\"kb-adv-heading54347_209e71-36\"]{padding-top:0px;padding-bottom:0px;margin-top:0px;margin-bottom:0px;text-align:center;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading54347_209e71-36 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading54347_209e71-36[data-kb-block=\"kb-adv-heading54347_209e71-36\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading54347_209e71-36 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading54347_209e71-36\">Disruption by AI-native providers<\/h5>\n\n\n\n<p>&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center has-toluna-black-color has-text-color has-link-color wp-elements-e9c419e79dd773fce75792bb5ce15bcb\">AI-native firms \u2013 built from the ground up on a foundation of full AI pipelines \u2013 are\u00a0emerging. These firms\u00a0don&#8217;t\u00a0just use AI as a tool; their entire operational framework is powered by advanced AI algorithms. Such players will offer a significant added value beyond a simple session with a GenAI engine, providing comprehensive solutions that are faster, more\u00a0accurate, and more cost-effective than traditional methods.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column54347_c05611-29 > .kt-inside-inner-col,.toluna-column54347_c05611-29 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column54347_c05611-29 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column54347_c05611-29 > .kt-inside-inner-col{flex-direction:column;}.toluna-column54347_c05611-29 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column54347_c05611-29 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column54347_c05611-29{position:relative;}@media all and (max-width: 1024px){.toluna-column54347_c05611-29 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column54347_c05611-29 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column54347_c05611-29\"><div class=\"kt-inside-inner-col\"><style>.kb-image54347_b188ff-d3.kb-image-is-ratio-size, .kb-image54347_b188ff-d3 .kb-image-is-ratio-size{max-width:136px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image54347_b188ff-d3.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image54347_b188ff-d3 .kb-image-is-ratio-size{align-self:unset;}.kb-image54347_b188ff-d3 figure{max-width:136px;}.kb-image54347_b188ff-d3 .image-is-svg, .kb-image54347_b188ff-d3 .image-is-svg img{width:100%;}.kb-image54347_b188ff-d3 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-toluna-image kb-image54347_b188ff-d3\"><figure class=\"aligncenter\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39235.png\" alt=\"\" class=\"kb-img wp-image-54384\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39235.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39235-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39235-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure><\/div>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading54347_29f3fa-51, .wp-block-toluna-advancedheading.kt-adv-heading54347_29f3fa-51[data-kb-block=\"kb-adv-heading54347_29f3fa-51\"]{padding-top:0px;padding-bottom:0px;margin-top:0px;margin-bottom:0px;text-align:center;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading54347_29f3fa-51 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading54347_29f3fa-51[data-kb-block=\"kb-adv-heading54347_29f3fa-51\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading54347_29f3fa-51 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading54347_29f3fa-51\">Transformation of the traditional market research pipeline&nbsp;<\/h5>\n\n\n\n<p class=\"has-text-align-center has-toluna-black-color has-text-color has-link-color wp-elements-f8b7fa78e6bf10db823f5ca663bb3ff1\">Even for market research companies that choose to adapt, the traditional pipeline will undergo a profound transformation. Every stage of the research process \u2013 survey design, data collection, qualitative analysis, predictive modeling, report writing \u2013 will be&nbsp;optimized&nbsp;and enhanced by AI. This will result in higher quality insights delivered at a fraction of the current cost and time. Companies that&nbsp;fail to&nbsp;integrate GenAI effectively into their existing workflows will quickly find themselves uncompetitive, unable to match the efficiency and output of their AI-augmented rivals.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id54347_4c4999-07 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id54347_4c4999-07 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id54347_4c4999-07 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id54347_4c4999-07 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id54347_4c4999-07 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id54347_4c4999-07 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id54347_4c4999-07 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column54347_314ed9-b5 > .kt-inside-inner-col,.toluna-column54347_314ed9-b5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column54347_314ed9-b5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column54347_314ed9-b5 > .kt-inside-inner-col{flex-direction:column;}.toluna-column54347_314ed9-b5 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column54347_314ed9-b5 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column54347_314ed9-b5{position:relative;}@media all and (max-width: 1024px){.toluna-column54347_314ed9-b5 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column54347_314ed9-b5 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column54347_314ed9-b5\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading54347_e44a35-02, .wp-block-toluna-advancedheading.kt-adv-heading54347_e44a35-02[data-kb-block=\"kb-adv-heading54347_e44a35-02\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading54347_e44a35-02 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading54347_e44a35-02[data-kb-block=\"kb-adv-heading54347_e44a35-02\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading54347_e44a35-02 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading54347_e44a35-02\">Given these formidable challenges,&nbsp;it&#8217;s&nbsp;clear that market research companies face a stark choice: adapt or&nbsp;be replaced. For those who choose to embrace&nbsp;AI-first approach,&nbsp;however,&nbsp;the opportunities are remarkable.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-b92e9853c2ee79e12a12c88636080c3c\">Beyond direct insight extraction, GenAI can also address brand monitoring and deep research needs. LLMs can rapidly process&nbsp;large amounts&nbsp;of unstructured data \u2013 social media conversations, online reviews, news articles, etc. \u2013 to provide real-time brand sentiment analysis,&nbsp;identify&nbsp;emerging trends, and uncover deeper consumer&nbsp;perceptions&nbsp;that may be overlooked by traditional methods. This enables more agile and comprehensive monitoring of brand&nbsp;health&nbsp;and&nbsp;competitive landscapes, offering another avenue for GenAI to redefine market research practices.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-1e31105f92bb95ebd86707e8672b00b6\">The integration of GenAI across various stages of the market research lifecycle, from&nbsp;initial&nbsp;concept testing to post-launch performance monitoring, is likely to reshape the industry significantly. The challenge, then, is to bring the speed and agility of AI into the market research framework and deliver insights, recommendations, and answers that are reliable and scalable to a global market.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id54347_977f20-a2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id54347_977f20-a2 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id54347_977f20-a2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id54347_977f20-a2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id54347_977f20-a2 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id54347_977f20-a2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id54347_977f20-a2 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column54347_c8388c-1f > .kt-inside-inner-col{display:flex;}.toluna-column54347_c8388c-1f > .kt-inside-inner-col,.toluna-column54347_c8388c-1f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column54347_c8388c-1f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column54347_c8388c-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column54347_c8388c-1f > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column54347_c8388c-1f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column54347_c8388c-1f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column54347_c8388c-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column54347_c8388c-1f > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column54347_c8388c-1f{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column54347_c8388c-1f{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column54347_c8388c-1f{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column54347_c8388c-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column54347_c8388c-1f > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column54347_c8388c-1f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column54347_c8388c-1f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column54347_c8388c-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column54347_c8388c-1f > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column54347_c8388c-1f\"><div class=\"kt-inside-inner-col\"><style>.kb-image54347_89090d-38 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image54347_89090d-38 size-full\"><div class=\"\"><img decoding=\"async\" width=\"800\" height=\"700\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Rectangle-4321.png\" alt=\"\" class=\"kb-img wp-image-54450\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Rectangle-4321.png 800w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Rectangle-4321-300x263.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Rectangle-4321-768x672.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column54347_30d5be-15 > .kt-inside-inner-col,.toluna-column54347_30d5be-15 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column54347_30d5be-15 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column54347_30d5be-15 > .kt-inside-inner-col{flex-direction:column;}.toluna-column54347_30d5be-15 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column54347_30d5be-15 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column54347_30d5be-15{position:relative;}@media all and (max-width: 1024px){.toluna-column54347_30d5be-15 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column54347_30d5be-15 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column54347_30d5be-15\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading54347_5e1c65-21, .wp-block-toluna-advancedheading.kt-adv-heading54347_5e1c65-21[data-kb-block=\"kb-adv-heading54347_5e1c65-21\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading54347_5e1c65-21 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading54347_5e1c65-21[data-kb-block=\"kb-adv-heading54347_5e1c65-21\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading54347_5e1c65-21 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading54347_5e1c65-21\"><strong>Toluna&#8217;s&nbsp;AI solutions&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-28e4c230ce2dc2b7429cbefc052e383b\">At&nbsp;Toluna, we started investing in full AI solutions to address new needs while still relying on proven methodologies and industry benchmarks. The first 2 products we released specialize in claim testing and ad effectiveness.&nbsp;In both cases, we deliver insights that are&nbsp;similar to&nbsp;those delivered by traditional products (i.e.&nbsp;using the same KPIs against the same benchmarks), but the actual generation is done directly with a complex agentic AI system that includes our virtual panel as a predictive engine at its core.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-666414db2d7508bd415f6695efc50b8b\">We guarantee 80% minimum correlation with&nbsp;real human&nbsp;answers. With a complete AI-based model,&nbsp;we&#8217;re&nbsp;able to conduct rapid testing in multiple iterations, allowing for the testing of various claims or videos without a huge human panel. These solutions are fully integrated&nbsp;into&nbsp;<a href=\"https:\/\/tolunacorporate.com\/toluna-start-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\"><span style=\"text-decoration: underline;\">Toluna Start<\/span><\/mark><\/a>&nbsp;and will soon become fully automated for ease of use. Learn more&nbsp;<a href=\"https:\/\/tolunacorporate.com\/transforming-consumer-insights-meet-tolunas-next-gen-synthetic-respondents\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\"><span style=\"text-decoration: underline;\">here<\/span><\/mark><\/a>.&nbsp;&nbsp;&nbsp;Toluna&nbsp;is emphasizing the use of its virtual panel in all its AI native solutions.&nbsp;&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id54347_2975ac-0d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id54347_2975ac-0d > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id54347_2975ac-0d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id54347_2975ac-0d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id54347_2975ac-0d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id54347_2975ac-0d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id54347_2975ac-0d alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column54347_a8b4da-af > .kt-inside-inner-col,.toluna-column54347_a8b4da-af > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column54347_a8b4da-af > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column54347_a8b4da-af > .kt-inside-inner-col{flex-direction:column;}.toluna-column54347_a8b4da-af > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column54347_a8b4da-af > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column54347_a8b4da-af{position:relative;}@media all and (max-width: 1024px){.toluna-column54347_a8b4da-af > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column54347_a8b4da-af > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column54347_a8b4da-af\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading54347_1e70e6-08, .wp-block-toluna-advancedheading.kt-adv-heading54347_1e70e6-08[data-kb-block=\"kb-adv-heading54347_1e70e6-08\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading54347_1e70e6-08 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading54347_1e70e6-08[data-kb-block=\"kb-adv-heading54347_1e70e6-08\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading54347_1e70e6-08 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading54347_1e70e6-08\"><strong>The future of market research&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-131eec6ee5669400a5df939f03d5cc91\">The market research landscape is on the cusp of a radical transformation thanks to GenAI. While this shift threatens the&nbsp;existence of traditional market research players, it also creates new opportunities for those agile enough to embrace an AI-first&nbsp;approach.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-2cdd829ce9bf41e31b3c4032cf64ac2b\">The future of market research belongs to those who&nbsp;don&#8217;t&nbsp;see AI as a threat, but rather as a catalyst for innovation and competitive advantage.&nbsp;Toluna&nbsp;is pivoting to remain a market leader in this space by relying on these key assets:&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id54347_18dea9-73 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id54347_18dea9-73 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id54347_18dea9-73 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id54347_18dea9-73 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id54347_18dea9-73 > .kt-row-column-wrap{grid-template-columns:repeat(4, minmax(0, 1fr));}.kb-row-layout-id54347_18dea9-73 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id54347_18dea9-73 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id54347_18dea9-73 > .kt-row-column-wrap{grid-template-columns:repeat(4, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id54347_18dea9-73 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id54347_18dea9-73 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id54347_18dea9-73 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-4-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column54347_f5a6ce-1e > .kt-inside-inner-col{display:flex;}.toluna-column54347_f5a6ce-1e > .kt-inside-inner-col,.toluna-column54347_f5a6ce-1e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column54347_f5a6ce-1e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column54347_f5a6ce-1e > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column54347_f5a6ce-1e > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column54347_f5a6ce-1e > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column54347_f5a6ce-1e > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column54347_f5a6ce-1e > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column54347_f5a6ce-1e{position:relative;}@media all and (max-width: 1024px){.toluna-column54347_f5a6ce-1e > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column54347_f5a6ce-1e > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column54347_f5a6ce-1e\"><div class=\"kt-inside-inner-col\"><style>.kb-image54347_382883-5c.kb-image-is-ratio-size, .kb-image54347_382883-5c .kb-image-is-ratio-size{max-width:166px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image54347_382883-5c.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image54347_382883-5c .kb-image-is-ratio-size{align-self:unset;}.kb-image54347_382883-5c{max-width:166px;}.image-is-svg.kb-image54347_382883-5c{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image54347_382883-5c img{width:100%;}.kb-image54347_382883-5c .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image54347_382883-5c size-full kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39236.png\" alt=\"\" class=\"kb-img wp-image-54395\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39236.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39236-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39236-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading54347_03746c-db, .wp-block-toluna-advancedheading.kt-adv-heading54347_03746c-db[data-kb-block=\"kb-adv-heading54347_03746c-db\"]{text-align:center;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading54347_03746c-db mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading54347_03746c-db[data-kb-block=\"kb-adv-heading54347_03746c-db\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading54347_03746c-db wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading54347_03746c-db\"><strong>Years of data:<\/strong>&nbsp;longitudinal data, customer data, market data \u2013 all of which is unique, proprietary, and leveraged to build and improve our AI models.&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column54347_cdfe9c-e2 > .kt-inside-inner-col{display:flex;}.toluna-column54347_cdfe9c-e2 > .kt-inside-inner-col,.toluna-column54347_cdfe9c-e2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column54347_cdfe9c-e2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column54347_cdfe9c-e2 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column54347_cdfe9c-e2 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column54347_cdfe9c-e2 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column54347_cdfe9c-e2 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column54347_cdfe9c-e2 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column54347_cdfe9c-e2{position:relative;}@media all and (max-width: 1024px){.toluna-column54347_cdfe9c-e2 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column54347_cdfe9c-e2 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column54347_cdfe9c-e2\"><div class=\"kt-inside-inner-col\"><style>.kb-image54347_fcca90-65.kb-image-is-ratio-size, .kb-image54347_fcca90-65 .kb-image-is-ratio-size{max-width:166px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image54347_fcca90-65.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image54347_fcca90-65 .kb-image-is-ratio-size{align-self:unset;}.kb-image54347_fcca90-65{max-width:166px;}.image-is-svg.kb-image54347_fcca90-65{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image54347_fcca90-65 img{width:100%;}.kb-image54347_fcca90-65 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image54347_fcca90-65 kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39237.png\" alt=\"\" class=\"kb-img wp-image-54406\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39237.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39237-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39237-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading54347_73e0d3-be, .wp-block-toluna-advancedheading.kt-adv-heading54347_73e0d3-be[data-kb-block=\"kb-adv-heading54347_73e0d3-be\"]{text-align:center;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading54347_73e0d3-be mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading54347_73e0d3-be[data-kb-block=\"kb-adv-heading54347_73e0d3-be\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading54347_73e0d3-be wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading54347_73e0d3-be\"><strong>AI&nbsp;expertise, built on years of experience:<\/strong>&nbsp;The&nbsp;Toluna&nbsp;team&nbsp;started working on advanced AI models over 8 years ago.&nbsp;&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column54347_23055e-5c > .kt-inside-inner-col{display:flex;}.toluna-column54347_23055e-5c > .kt-inside-inner-col,.toluna-column54347_23055e-5c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column54347_23055e-5c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column54347_23055e-5c > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column54347_23055e-5c > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column54347_23055e-5c > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column54347_23055e-5c > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column54347_23055e-5c > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column54347_23055e-5c{position:relative;}@media all and (max-width: 1024px){.toluna-column54347_23055e-5c > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column54347_23055e-5c > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column54347_23055e-5c\"><div class=\"kt-inside-inner-col\"><style>.kb-image54347_e32236-03.kb-image-is-ratio-size, .kb-image54347_e32236-03 .kb-image-is-ratio-size{max-width:166px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image54347_e32236-03.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image54347_e32236-03 .kb-image-is-ratio-size{align-self:unset;}.kb-image54347_e32236-03{max-width:166px;}.image-is-svg.kb-image54347_e32236-03{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image54347_e32236-03 img{width:100%;}.kb-image54347_e32236-03 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image54347_e32236-03 kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39238.png\" alt=\"\" class=\"kb-img wp-image-54417\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39238.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39238-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39238-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading54347_4899b5-42, .wp-block-toluna-advancedheading.kt-adv-heading54347_4899b5-42[data-kb-block=\"kb-adv-heading54347_4899b5-42\"]{text-align:center;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading54347_4899b5-42 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading54347_4899b5-42[data-kb-block=\"kb-adv-heading54347_4899b5-42\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading54347_4899b5-42 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading54347_4899b5-42\"><strong>Technical&nbsp;know-how&nbsp;and&nbsp;expertise&nbsp;in multiple domains and market verticals:&nbsp;<\/strong>We&#8217;re&nbsp;a&nbsp;proud&nbsp;team of experts who know our clients, their needs, and how to achieve them.&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column54347_e1441d-b8 > .kt-inside-inner-col{display:flex;}.toluna-column54347_e1441d-b8 > .kt-inside-inner-col,.toluna-column54347_e1441d-b8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column54347_e1441d-b8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column54347_e1441d-b8 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column54347_e1441d-b8 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column54347_e1441d-b8 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column54347_e1441d-b8 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column54347_e1441d-b8 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column54347_e1441d-b8{position:relative;}@media all and (max-width: 1024px){.toluna-column54347_e1441d-b8 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column54347_e1441d-b8 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column54347_e1441d-b8\"><div class=\"kt-inside-inner-col\"><style>.kb-image54347_9167dc-e8.kb-image-is-ratio-size, .kb-image54347_9167dc-e8 .kb-image-is-ratio-size{max-width:166px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image54347_9167dc-e8.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image54347_9167dc-e8 .kb-image-is-ratio-size{align-self:unset;}.kb-image54347_9167dc-e8{max-width:166px;}.image-is-svg.kb-image54347_9167dc-e8{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image54347_9167dc-e8 img{width:100%;}.kb-image54347_9167dc-e8 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image54347_9167dc-e8 kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39239.png\" alt=\"\" class=\"kb-img wp-image-54428\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39239.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39239-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/Group-39239-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading54347_9fe6db-50, .wp-block-toluna-advancedheading.kt-adv-heading54347_9fe6db-50[data-kb-block=\"kb-adv-heading54347_9fe6db-50\"]{text-align:center;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading54347_9fe6db-50 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading54347_9fe6db-50[data-kb-block=\"kb-adv-heading54347_9fe6db-50\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading54347_9fe6db-50 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading54347_9fe6db-50\"><strong>Our engaged client base&nbsp;<\/strong>who&nbsp;trusts&nbsp;us to make decisions.<strong>&nbsp;<\/strong><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id54347_6c3aee-41 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id54347_6c3aee-41 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id54347_6c3aee-41 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id54347_6c3aee-41 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id54347_6c3aee-41 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id54347_6c3aee-41 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id54347_6c3aee-41 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column54347_d51f98-1c > .kt-inside-inner-col,.toluna-column54347_d51f98-1c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column54347_d51f98-1c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column54347_d51f98-1c > .kt-inside-inner-col{flex-direction:column;}.toluna-column54347_d51f98-1c > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column54347_d51f98-1c > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column54347_d51f98-1c{position:relative;}@media all and (max-width: 1024px){.toluna-column54347_d51f98-1c > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column54347_d51f98-1c > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column54347_d51f98-1c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading54347_c15de2-4d, .wp-block-toluna-advancedheading.kt-adv-heading54347_c15de2-4d[data-kb-block=\"kb-adv-heading54347_c15de2-4d\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading54347_c15de2-4d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading54347_c15de2-4d[data-kb-block=\"kb-adv-heading54347_c15de2-4d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading54347_c15de2-4d wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading54347_c15de2-4d\">AI promises democratized insights and unparalleled scalability. It also demands rigorous attention to data quality, bias, reproducibility, and ethical considerations. The future of market research will undoubtedly be hybrid, blending the strengths of AI with the irreplaceable&nbsp;facets&nbsp;of human&nbsp;expertise&nbsp;(critical thinking, strategic interpretation, and nuanced understanding).&nbsp;Ultimately, GenAI&nbsp;is not just a tool but a catalyst for a fundamental reimagining of how organizations understand and engage with their markets.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-c3be8f410a2cd96e36fafac8547c4d4c\"><br>This was the third and final part of our&nbsp;GenAI series.&nbsp;Download the full report&nbsp;<a href=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/03\/GenAI_whitepaper_Frank_v3_20260122.pdf\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\"><span style=\"text-decoration: underline;\">here<\/span><\/mark><\/a>.&nbsp;<strong>&nbsp;<\/strong>&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The advent of generative AI (GenAI)&nbsp;is&nbsp;disrupting market research in&nbsp;more ways than one.&nbsp;Our<\/p>\n","protected":false},"author":67,"featured_media":54461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-54347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/posts\/54347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/comments?post=54347"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/posts\/54347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/media\/54461"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/media?parent=54347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/categories?post=54347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/tags?post=54347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}