{"id":57455,"date":"2026-05-07T08:31:00","date_gmt":"2026-05-07T06:31:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=57455"},"modified":"2026-05-07T14:16:20","modified_gmt":"2026-05-07T12:16:20","slug":"how-toluna-synthetic-personas-capture-cultural-nuance","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/nl\/how-toluna-synthetic-personas-capture-cultural-nuance\/","title":{"rendered":"How\u00a0Toluna\u00a0Synthetic Personas capture cultural nuance"},"content":{"rendered":"<style>.kb-row-layout-id57455_f64018-22 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id57455_f64018-22 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id57455_f64018-22 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id57455_f64018-22 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id57455_f64018-22 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id57455_f64018-22 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id57455_f64018-22 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column57455_95f8c2-08 > .kt-inside-inner-col,.toluna-column57455_95f8c2-08 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column57455_95f8c2-08 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column57455_95f8c2-08 > .kt-inside-inner-col{flex-direction:column;}.toluna-column57455_95f8c2-08 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column57455_95f8c2-08 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column57455_95f8c2-08{position:relative;}@media all and (max-width: 1024px){.toluna-column57455_95f8c2-08 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column57455_95f8c2-08 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column57455_95f8c2-08\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading57455_866224-7f, .wp-block-toluna-advancedheading.kt-adv-heading57455_866224-7f[data-kb-block=\"kb-adv-heading57455_866224-7f\"]{padding-bottom:0px;margin-bottom:0px;font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-weight:400;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading57455_866224-7f mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading57455_866224-7f[data-kb-block=\"kb-adv-heading57455_866224-7f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading57455_866224-7f wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading57455_866224-7f\">Toluna&nbsp;Synthetic Personas&nbsp;can&nbsp;do more than generate answers.<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading57455_0a910c-a6, .wp-block-toluna-advancedheading.kt-adv-heading57455_0a910c-a6[data-kb-block=\"kb-adv-heading57455_0a910c-a6\"]{padding-top:0px;margin-top:0px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading57455_0a910c-a6 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading57455_0a910c-a6[data-kb-block=\"kb-adv-heading57455_0a910c-a6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading57455_0a910c-a6 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading57455_0a910c-a6\">They can reflect a broad range of human emotions and intelligence.&nbsp;In&nbsp;a previous&nbsp;blog post, we explored how our Personas&nbsp;react emotionally in surveys and&nbsp;detect&nbsp;emotion resonance in ads.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading57455_9a6460-28, .wp-block-toluna-advancedheading.kt-adv-heading57455_9a6460-28[data-kb-block=\"kb-adv-heading57455_9a6460-28\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading57455_9a6460-28 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading57455_9a6460-28[data-kb-block=\"kb-adv-heading57455_9a6460-28\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading57455_9a6460-28 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading57455_9a6460-28\">Now,&nbsp;we&#8217;re&nbsp;turning to another commonly echoed question:&nbsp;can Personas reflect cultural differences?&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading57455_62abcf-83, .wp-block-toluna-advancedheading.kt-adv-heading57455_62abcf-83[data-kb-block=\"kb-adv-heading57455_62abcf-83\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading57455_62abcf-83 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading57455_62abcf-83[data-kb-block=\"kb-adv-heading57455_62abcf-83\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading57455_62abcf-83 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading57455_62abcf-83\">The answer is yes.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading57455_5e9b93-5b, .wp-block-toluna-advancedheading.kt-adv-heading57455_5e9b93-5b[data-kb-block=\"kb-adv-heading57455_5e9b93-5b\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading57455_5e9b93-5b mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading57455_5e9b93-5b[data-kb-block=\"kb-adv-heading57455_5e9b93-5b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading57455_5e9b93-5b wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading57455_5e9b93-5b\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\"><a href=\"https:\/\/tolunacorporate.com\/ai-and-innovation\/ai-is-everywhere\/harmonaize\/\" data-type=\"page\" data-id=\"6113\">Toluna\u00a0Synthetic Personas<\/a> <\/mark>have over 250 predicted profile characteristics, as well as a rich backstory\u00a0containing\u00a0life events and cultural context.\u00a0Cultural background\u00a0is embedded in the way Personas are built, shaping how they interpret the world around them and, ultimately, respond.\u00a0\u00a0<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column57455_a02ab4-29 > .kt-inside-inner-col,.toluna-column57455_a02ab4-29 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column57455_a02ab4-29 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column57455_a02ab4-29 > .kt-inside-inner-col{flex-direction:column;}.toluna-column57455_a02ab4-29 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column57455_a02ab4-29 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column57455_a02ab4-29{position:relative;}@media all and (max-width: 1024px){.toluna-column57455_a02ab4-29 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column57455_a02ab4-29 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column57455_a02ab4-29\"><div class=\"kt-inside-inner-col\"><style>.kb-image57455_467ead-c8 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image57455_467ead-c8 size-large\"><div class=\"\"><img decoding=\"async\" width=\"1024\" height=\"989\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/persona2-1-1024x989.png\" alt=\"\" class=\"kb-img wp-image-57636\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/persona2-1-1024x989.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/persona2-1-300x290.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/persona2-1-768x742.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/persona2-1.png 1433w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id57455_a6502e-9d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id57455_a6502e-9d > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id57455_a6502e-9d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id57455_a6502e-9d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id57455_a6502e-9d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id57455_a6502e-9d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id57455_a6502e-9d alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column57455_d2fe38-c0 > .kt-inside-inner-col,.toluna-column57455_d2fe38-c0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column57455_d2fe38-c0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column57455_d2fe38-c0 > .kt-inside-inner-col{flex-direction:column;}.toluna-column57455_d2fe38-c0 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column57455_d2fe38-c0 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column57455_d2fe38-c0{position:relative;}@media all and (max-width: 1024px){.toluna-column57455_d2fe38-c0 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column57455_d2fe38-c0 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column57455_d2fe38-c0\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading57455_97c480-00, .wp-block-toluna-advancedheading.kt-adv-heading57455_97c480-00[data-kb-block=\"kb-adv-heading57455_97c480-00\"]{text-align:center;font-size:var(--global-kb-font-size-md, 1rem);font-weight:400;font-style:normal;font-family:var( --wp--preset--font-family--raleway, inherit );}.wp-block-toluna-advancedheading.kt-adv-heading57455_97c480-00 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading57455_97c480-00[data-kb-block=\"kb-adv-heading57455_97c480-00\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading57455_97c480-00 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading57455_97c480-00\"><strong>One example&nbsp;of this is&nbsp;shown in&nbsp;the word cloud below, which highlights the words and phrases associated with the life story theme \u201cCommunity\u201d for samples of&nbsp;Toluna&nbsp;Synthetic Personas in Brazil and the United Kingdom.&nbsp;<\/strong><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id57455_8a3781-38 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id57455_8a3781-38 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id57455_8a3781-38 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id57455_8a3781-38 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id57455_8a3781-38 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id57455_8a3781-38 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id57455_8a3781-38 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column57455_920b31-33 > .kt-inside-inner-col,.toluna-column57455_920b31-33 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column57455_920b31-33 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column57455_920b31-33 > .kt-inside-inner-col{flex-direction:column;}.toluna-column57455_920b31-33 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column57455_920b31-33 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column57455_920b31-33{position:relative;}@media all and (max-width: 1024px){.toluna-column57455_920b31-33 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column57455_920b31-33 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column57455_920b31-33\"><div class=\"kt-inside-inner-col\"><style>.kb-image57455_799160-7d.kb-image-is-ratio-size, .kb-image57455_799160-7d .kb-image-is-ratio-size{max-width:450px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image57455_799160-7d.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image57455_799160-7d .kb-image-is-ratio-size{align-self:unset;}.kb-image57455_799160-7d figure{max-width:450px;}.kb-image57455_799160-7d .image-is-svg, .kb-image57455_799160-7d .image-is-svg img{width:100%;}.kb-image57455_799160-7d .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-toluna-image kb-image57455_799160-7d\"><figure class=\"aligncenter\"><div class=\"\"><img decoding=\"async\" width=\"1496\" height=\"1492\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/brazil-full-hd-v2.png\" class=\"kb-img wp-image-57822\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/brazil-full-hd-v2.png 1496w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/brazil-full-hd-v2-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/brazil-full-hd-v2-1024x1021.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/brazil-full-hd-v2-150x150.png 150w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/brazil-full-hd-v2-768x766.png 768w\" sizes=\"(max-width: 1496px) 100vw, 1496px\" \/><\/div><\/figure><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column57455_3d9121-ce > .kt-inside-inner-col,.toluna-column57455_3d9121-ce > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column57455_3d9121-ce > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column57455_3d9121-ce > .kt-inside-inner-col{flex-direction:column;}.toluna-column57455_3d9121-ce > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column57455_3d9121-ce > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column57455_3d9121-ce{position:relative;}@media all and (max-width: 1024px){.toluna-column57455_3d9121-ce > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column57455_3d9121-ce > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column57455_3d9121-ce\"><div class=\"kt-inside-inner-col\"><style>.kb-image57455_5e52c0-93.kb-image-is-ratio-size, .kb-image57455_5e52c0-93 .kb-image-is-ratio-size{max-width:450px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image57455_5e52c0-93.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image57455_5e52c0-93 .kb-image-is-ratio-size{align-self:unset;}.kb-image57455_5e52c0-93 figure{max-width:450px;}.kb-image57455_5e52c0-93 .image-is-svg, .kb-image57455_5e52c0-93 .image-is-svg img{width:100%;}.kb-image57455_5e52c0-93 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-toluna-image kb-image57455_5e52c0-93\"><figure class=\"aligncenter size-medium_large\"><div class=\"\"><img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/UK-full-hd-768x768.png\" alt=\"\" class=\"kb-img wp-image-57659\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/UK-full-hd-768x768.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/UK-full-hd-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/UK-full-hd-1024x1024.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/UK-full-hd-150x150.png 150w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/UK-full-hd.png 1492w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/figure><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id57455_fcf635-3e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id57455_fcf635-3e > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id57455_fcf635-3e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id57455_fcf635-3e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id57455_fcf635-3e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id57455_fcf635-3e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id57455_fcf635-3e alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column57455_98c4a2-d8 > .kt-inside-inner-col,.toluna-column57455_98c4a2-d8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column57455_98c4a2-d8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column57455_98c4a2-d8 > .kt-inside-inner-col{flex-direction:column;}.toluna-column57455_98c4a2-d8 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column57455_98c4a2-d8 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column57455_98c4a2-d8{position:relative;}@media all and (max-width: 1024px){.toluna-column57455_98c4a2-d8 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column57455_98c4a2-d8 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column57455_98c4a2-d8\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading57455_118c50-0e, .wp-block-toluna-advancedheading.kt-adv-heading57455_118c50-0e[data-kb-block=\"kb-adv-heading57455_118c50-0e\"]{text-align:center;font-size:var(--global-kb-font-size-md, 1rem);font-weight:400;font-style:normal;font-family:var( --wp--preset--font-family--raleway, inherit );}.wp-block-toluna-advancedheading.kt-adv-heading57455_118c50-0e mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading57455_118c50-0e[data-kb-block=\"kb-adv-heading57455_118c50-0e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading57455_118c50-0e wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading57455_118c50-0e\"><strong>The results show that family is an important&nbsp;part of community&nbsp;culture&nbsp;in Brazil,&nbsp;whereas&nbsp;in the UK, there is&nbsp;a&nbsp;split&nbsp;between tradition and values of diversity and inclusion.&nbsp;These differences illustrate&nbsp;that&nbsp;cultural context&nbsp;is built into&nbsp;Toluna&nbsp;Synthetic&nbsp;Personas,&nbsp;enabling them to express a range of lifelike opinions.&nbsp;<\/strong><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id57455_c40fef-47 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id57455_c40fef-47 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id57455_c40fef-47 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id57455_c40fef-47 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id57455_c40fef-47 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id57455_c40fef-47 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id57455_c40fef-47 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column57455_78233f-80 > .kt-inside-inner-col,.toluna-column57455_78233f-80 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column57455_78233f-80 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column57455_78233f-80 > .kt-inside-inner-col{flex-direction:column;}.toluna-column57455_78233f-80 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column57455_78233f-80 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column57455_78233f-80{position:relative;}@media all and (max-width: 1024px){.toluna-column57455_78233f-80 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column57455_78233f-80 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column57455_78233f-80\"><div class=\"kt-inside-inner-col\"><style>.kb-image57455_dcb4f7-9d .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image57455_dcb4f7-9d size-large\"><div class=\"\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/persona-blog-1024x1024.png\" alt=\"\" class=\"kb-img wp-image-57592\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/persona-blog-1024x1024.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/persona-blog-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/persona-blog-150x150.png 150w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/persona-blog-768x768.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/persona-blog-1536x1536.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/persona-blog-2048x2048.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column57455_cb929f-3e > .kt-inside-inner-col,.toluna-column57455_cb929f-3e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column57455_cb929f-3e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column57455_cb929f-3e > .kt-inside-inner-col{flex-direction:column;}.toluna-column57455_cb929f-3e > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column57455_cb929f-3e > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column57455_cb929f-3e{position:relative;}@media all and (max-width: 1024px){.toluna-column57455_cb929f-3e > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column57455_cb929f-3e > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column57455_cb929f-3e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading57455_3ac73d-55, .wp-block-toluna-advancedheading.kt-adv-heading57455_3ac73d-55[data-kb-block=\"kb-adv-heading57455_3ac73d-55\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading57455_3ac73d-55 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading57455_3ac73d-55[data-kb-block=\"kb-adv-heading57455_3ac73d-55\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading57455_3ac73d-55 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading57455_3ac73d-55\">Toluna&nbsp;Synthetic Personas&nbsp;aren&#8217;t&nbsp;limited to broad country-level distinctions.&nbsp;Their profiles also&nbsp;take into account&nbsp;regional cultural differences within countries,&nbsp;capturing&nbsp;nuances&nbsp;at a more granular level.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading57455_26db2d-03, .wp-block-toluna-advancedheading.kt-adv-heading57455_26db2d-03[data-kb-block=\"kb-adv-heading57455_26db2d-03\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading57455_26db2d-03 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading57455_26db2d-03[data-kb-block=\"kb-adv-heading57455_26db2d-03\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading57455_26db2d-03 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading57455_26db2d-03\">These built-in cultural attributes do more than enrich Persona profiles. They influence the survey responses Personas generate, helping researchers uncover insights that are more reflective of the real-world differences that shape consumer attitudes and behavior.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Toluna&nbsp;Synthetic Personas&nbsp;can&nbsp;do more than generate answers. They can reflect a broad range<\/p>\n","protected":false},"author":7,"featured_media":57881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[50],"tags":[512,510],"class_list":["post-57455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ai-in-insights","tag-synthetic-data","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/posts\/57455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/comments?post=57455"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/posts\/57455\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/media\/57881"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/media?parent=57455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/categories?post=57455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/nl\/wp-json\/wp\/v2\/tags?post=57455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}