{"id":9081,"date":"2024-06-12T02:50:00","date_gmt":"2024-06-12T02:50:00","guid":{"rendered":"https:\/\/toluna-2025.local\/?p=9081"},"modified":"2026-05-13T13:58:20","modified_gmt":"2026-05-13T11:58:20","slug":"the-sustainability-communications-playbook-12-best-practices","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/nl\/the-sustainability-communications-playbook-12-best-practices\/","title":{"rendered":"The sustainability communications playbook"},"content":{"rendered":"<style>.kb-row-layout-id9081_63a018-20 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9081_63a018-20 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id9081_63a018-20 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id9081_63a018-20 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id9081_63a018-20 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id9081_63a018-20 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9081_63a018-20 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id9081_63a018-20 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id9081_63a018-20 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id9081_63a018-20 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9081_63a018-20 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column9081_12cd4a-7a > .kt-inside-inner-col,.toluna-column9081_12cd4a-7a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_12cd4a-7a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_12cd4a-7a > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_12cd4a-7a > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_12cd4a-7a > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_12cd4a-7a{position:relative;}@media all and (max-width: 1024px){.toluna-column9081_12cd4a-7a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_12cd4a-7a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_12cd4a-7a\"><div class=\"kt-inside-inner-col\">\n<p>As the world continues to grapple with climate change, sustainability has become increasingly important for consumers, brands, and governments alike. The shift towards renewable energy, eco-friendly practices, and green economies is picking up. The commercial opportunity within this space is&nbsp;<strong>estimated at a contribution of&nbsp;$10.3T&nbsp;to the global economy by 2050, which is equivalent to&nbsp;5.2%&nbsp;of the global GDP that year.<\/strong>&nbsp;<a href=\"https:\/\/www.metrixlab.com\/whitepaper-the-sustainability-communications-playbook-12-best-practices\/#ref\"><sup>[1]<\/sup><\/a><\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column9081_b8a8d5-78 > .kt-inside-inner-col,.toluna-column9081_b8a8d5-78 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_b8a8d5-78 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_b8a8d5-78 > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_b8a8d5-78 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_b8a8d5-78 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_b8a8d5-78{position:relative;}@media all and (max-width: 1024px){.toluna-column9081_b8a8d5-78 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_b8a8d5-78 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_b8a8d5-78\"><div class=\"kt-inside-inner-col\">\n<p>What remains a challenge for many brands, however, is effectively communicating about their sustainability initiatives and maintaining the renewed confidence to communicate about sustainability.<\/p>\n\n\n\n<p>In our whitepaper,&nbsp;<a href=\"https:\/\/www.metrixlab.com\/whitepaper-it-is-not-easy-being-green\/\" target=\"_blank\" rel=\"noreferrer noopener\">It is not easy being green<\/a>, we explored the complexities brands face when it comes to their sustainability communications. Building on the insights shared, Toluna (formerly MetrixLab) conducted a global meta-analysis to uncover best practices for developing sustainability communications within the advertising space.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column9081_98b33a-89 > .kt-inside-inner-col,.toluna-column9081_98b33a-89 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_98b33a-89 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_98b33a-89 > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_98b33a-89 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_98b33a-89 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_98b33a-89{position:relative;}@media all and (max-width: 1024px){.toluna-column9081_98b33a-89 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_98b33a-89 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_98b33a-89\"><div class=\"kt-inside-inner-col\">\n<p>Leveraging our ACT Instant solution, we tested sustainability-led ads from various brands around the world across&nbsp;<strong>130<\/strong>&nbsp;creative elements. ACT Instant combines AI and human advertising expertise to provide results through a narrative lens, offering actionable insights and clear, practical recommendations for optimization.<\/p>\n\n\n\n<p>Our findings encompass best practices across various pillars, including branding, messaging, and creative elements.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9081_d59263-13 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9081_d59263-13 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id9081_d59263-13 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9081_d59263-13 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9081_d59263-13 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9081_d59263-13 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9081_d59263-13 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column9081_0d05c9-f3 > .kt-inside-inner-col{display:flex;}.toluna-column9081_0d05c9-f3 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.toluna-column9081_0d05c9-f3 > .kt-inside-inner-col,.toluna-column9081_0d05c9-f3 > .kt-inside-inner-col:before{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.toluna-column9081_0d05c9-f3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_0d05c9-f3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column9081_0d05c9-f3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column9081_0d05c9-f3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_0d05c9-f3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_0d05c9-f3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column9081_0d05c9-f3 > .kt-inside-inner-col{background-color:#00CAEB;}.toluna-column9081_0d05c9-f3 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_0d05c9-f3{position:relative;}.toluna-column9081_0d05c9-f3, .kt-inside-inner-col > .toluna-column9081_0d05c9-f3:not(.specificity){margin-top:0px;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column9081_0d05c9-f3{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_0d05c9-f3{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_0d05c9-f3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column9081_0d05c9-f3 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column9081_0d05c9-f3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_0d05c9-f3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_0d05c9-f3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column9081_0d05c9-f3 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_0d05c9-f3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading9081_ea095a-34, .wp-block-toluna-advancedheading.kt-adv-heading9081_ea095a-34[data-kb-block=\"kb-adv-heading9081_ea095a-34\"]{text-align:center;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_ea095a-34 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_ea095a-34[data-kb-block=\"kb-adv-heading9081_ea095a-34\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading9081_ea095a-34 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading9081_ea095a-34\"><strong>&#8220;Finding the sweet spot between creativity, commitment, and authenticity is key to achieving impact.&#8221;<\/strong><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9081_bf5728-a3 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id9081_bf5728-a3 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id9081_bf5728-a3 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id9081_bf5728-a3 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9081_bf5728-a3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9081_bf5728-a3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9081_bf5728-a3 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column9081_ebd203-f5 > .kt-inside-inner-col,.toluna-column9081_ebd203-f5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_ebd203-f5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_ebd203-f5 > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_ebd203-f5 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_ebd203-f5 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_ebd203-f5{position:relative;}@media all and (max-width: 1024px){.toluna-column9081_ebd203-f5 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_ebd203-f5 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_ebd203-f5\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading9081_3e45c5-f4, .wp-block-toluna-advancedheading.kt-adv-heading9081_3e45c5-f4[data-kb-block=\"kb-adv-heading9081_3e45c5-f4\"]{font-size:var(--global-kb-font-size-xl, 2rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_3e45c5-f4 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_3e45c5-f4[data-kb-block=\"kb-adv-heading9081_3e45c5-f4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading9081_3e45c5-f4 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading9081_3e45c5-f4\">Landing the message with impact<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading9081_ea7990-55, .wp-block-toluna-advancedheading.kt-adv-heading9081_ea7990-55[data-kb-block=\"kb-adv-heading9081_ea7990-55\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_ea7990-55 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_ea7990-55[data-kb-block=\"kb-adv-heading9081_ea7990-55\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading9081_ea7990-55 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading9081_ea7990-55\">Your ad\u2019s ultimate purpose is to drive mental availability of your brand and its distinctive assets. It should come as no surprise then that your brand should be at the heart of your ad even when you\u2019re focused on communicating a specific cause or purpose. Don\u2019t be afraid to flaunt it! Introduce your brand early in the creative and make it central to the cause or core message of your ad.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading9081_f2902f-26, .wp-block-toluna-advancedheading.kt-adv-heading9081_f2902f-26[data-kb-block=\"kb-adv-heading9081_f2902f-26\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_f2902f-26 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_f2902f-26[data-kb-block=\"kb-adv-heading9081_f2902f-26\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading9081_f2902f-26 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading9081_f2902f-26\">Our findings revealed that\u00a0<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\">67%<\/mark><\/strong>\u00a0of all successful ads on breakthrough (breaking through the clutter) feature the brand within the first 3 seconds,<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading9081_fdd8f1-9c, .wp-block-toluna-advancedheading.kt-adv-heading9081_fdd8f1-9c[data-kb-block=\"kb-adv-heading9081_fdd8f1-9c\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_fdd8f1-9c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_fdd8f1-9c[data-kb-block=\"kb-adv-heading9081_fdd8f1-9c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading9081_fdd8f1-9c wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading9081_fdd8f1-9c\">and\u00a0<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\"><strong>64%<\/strong>\u00a0<\/mark>had their brand present for at least 50% of the ad\u2019s duration.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading9081_9ebbbe-78, .wp-block-toluna-advancedheading.kt-adv-heading9081_9ebbbe-78[data-kb-block=\"kb-adv-heading9081_9ebbbe-78\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_9ebbbe-78 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_9ebbbe-78[data-kb-block=\"kb-adv-heading9081_9ebbbe-78\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading9081_9ebbbe-78 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading9081_9ebbbe-78\">On the same note, your logo should be visible and prominently displayed \u2013 especially at the end frame of the creative. After all, your logo is often your most distinctive brand asset.\u00a0<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\">94%<\/mark><\/strong>\u00a0of tested creatives with a successful breakthrough feature their logo in the end frame. Where you place your logo is also important. Keeping it at the center of the creative frame works best.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column9081_46c20d-26 > .kt-inside-inner-col,.toluna-column9081_46c20d-26 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_46c20d-26 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_46c20d-26 > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_46c20d-26 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_46c20d-26 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_46c20d-26{position:relative;}@media all and (max-width: 1024px){.toluna-column9081_46c20d-26 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_46c20d-26 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_46c20d-26\"><div class=\"kt-inside-inner-col\"><style>.kb-image9081_0488e9-42 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image9081_0488e9-42 size-large\"><div class=\"\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/04\/Group-40152-1024x1024.png\" alt=\"\" class=\"kb-img wp-image-56847\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/04\/Group-40152-1024x1024.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/04\/Group-40152-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/04\/Group-40152-150x150.png 150w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/04\/Group-40152-768x768.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/04\/Group-40152-1536x1536.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/04\/Group-40152-2048x2048.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9081_699361-95 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9081_699361-95 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id9081_699361-95 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9081_699361-95 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9081_699361-95 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9081_699361-95 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9081_699361-95 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column9081_ddec44-40 > .kt-inside-inner-col,.toluna-column9081_ddec44-40 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_ddec44-40 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_ddec44-40 > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_ddec44-40 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_ddec44-40 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_ddec44-40{position:relative;}@media all and (max-width: 1024px){.toluna-column9081_ddec44-40 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_ddec44-40 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_ddec44-40\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading9081_741e07-c5, .wp-block-toluna-advancedheading.kt-adv-heading9081_741e07-c5[data-kb-block=\"kb-adv-heading9081_741e07-c5\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_741e07-c5 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_741e07-c5[data-kb-block=\"kb-adv-heading9081_741e07-c5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading9081_741e07-c5 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading9081_741e07-c5\">How to land the message<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading9081_d4bd80-ba, .wp-block-toluna-advancedheading.kt-adv-heading9081_d4bd80-ba[data-kb-block=\"kb-adv-heading9081_d4bd80-ba\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_d4bd80-ba mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_d4bd80-ba[data-kb-block=\"kb-adv-heading9081_d4bd80-ba\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading9081_d4bd80-ba wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading9081_d4bd80-ba\">Getting your message across in this complex space is pivotal to your ad\u2019s success. We\u2019ve rounded up key insights and best practices with regards to messaging:<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9081_0a0879-00 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9081_0a0879-00 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id9081_0a0879-00 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);}.kb-row-layout-id9081_0a0879-00 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id9081_0a0879-00 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id9081_0a0879-00 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9081_0a0879-00 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id9081_0a0879-00 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id9081_0a0879-00 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id9081_0a0879-00 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9081_0a0879-00 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column9081_26ea96-f8 > .kt-inside-inner-col,.toluna-column9081_26ea96-f8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_26ea96-f8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_26ea96-f8 > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_26ea96-f8 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_26ea96-f8 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_26ea96-f8{position:relative;}@media all and (max-width: 1024px){.toluna-column9081_26ea96-f8 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_26ea96-f8 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_26ea96-f8\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading9081_b1b23c-0a, .wp-block-toluna-advancedheading.kt-adv-heading9081_b1b23c-0a[data-kb-block=\"kb-adv-heading9081_b1b23c-0a\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_b1b23c-0a mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_b1b23c-0a[data-kb-block=\"kb-adv-heading9081_b1b23c-0a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading9081_b1b23c-0a wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading9081_b1b23c-0a\"><strong><strong><strong>1. Balance a rational message with emotive elements:<\/strong><\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading9081_2bb547-ee, .wp-block-toluna-advancedheading.kt-adv-heading9081_2bb547-ee[data-kb-block=\"kb-adv-heading9081_2bb547-ee\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_2bb547-ee mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_2bb547-ee[data-kb-block=\"kb-adv-heading9081_2bb547-ee\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading9081_2bb547-ee wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading9081_2bb547-ee\">When communicating about sustainability, it\u2019s important to balance the rational message with emotive elements. 2\/3 of our tested successful creatives tend to lean more towards rational messaging, while 1\/3 combine rational and emotional messaging to get their point across. Interestingly, this opposes more\u00a0<strong>\u201ctraditional\u201d<\/strong>\u00a0TV ads, which tend to perform better when they strike a balance between emotional and rational messaging.<br><\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column9081_d6bf48-eb > .kt-inside-inner-col,.toluna-column9081_d6bf48-eb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_d6bf48-eb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_d6bf48-eb > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_d6bf48-eb > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_d6bf48-eb > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_d6bf48-eb{position:relative;}@media all and (max-width: 1024px){.toluna-column9081_d6bf48-eb > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_d6bf48-eb > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_d6bf48-eb\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading9081_146161-cf, .wp-block-toluna-advancedheading.kt-adv-heading9081_146161-cf[data-kb-block=\"kb-adv-heading9081_146161-cf\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_146161-cf mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_146161-cf[data-kb-block=\"kb-adv-heading9081_146161-cf\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading9081_146161-cf wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading9081_146161-cf\"><strong><strong><strong>2.<\/strong>\u00a0<strong>Tone down the humor \u2013 but balance seriousness with positivity:<\/strong><\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading9081_1c3d50-a9, .wp-block-toluna-advancedheading.kt-adv-heading9081_1c3d50-a9[data-kb-block=\"kb-adv-heading9081_1c3d50-a9\"]{padding-bottom:0px;margin-bottom:0px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_1c3d50-a9 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_1c3d50-a9[data-kb-block=\"kb-adv-heading9081_1c3d50-a9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading9081_1c3d50-a9 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading9081_1c3d50-a9\">Be wary of the use of humor in sustainability ads. Sustainability is not a joke, and only 9% of successful sustainability ads make use of humor. That said, balancing out the seriousness is important. We\u2019re all aware of the looming dangers of unsustainable practices; people don\u2019t necessarily want to be reminded of it. Which is why showcasing gloomy, disheartening visuals in your ad reduces the chances of success by\u00a0<strong>36%<\/strong>.<\/p>\n\n\n<style>.kt-accordion-id9081_220e56-98 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id9081_220e56-98 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-accordion-id9081_220e56-98 .wp-block-toluna-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #eeeeee;border-right:0px solid #eeeeee;border-bottom:0px solid #eeeeee;border-left:0px solid #eeeeee;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;font-size:var(--global-kb-font-size-md, 1rem);font-family:var( --wp--preset--font-family--raleway, inherit );font-weight:bold;color:#007EE2;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:0px;padding-left:0px;}.kt-accordion-id9081_220e56-98:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9081_220e56-98:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id9081_220e56-98:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#ffffff;}.kt-accordion-id9081_220e56-98:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9081_220e56-98:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id9081_220e56-98 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id9081_220e56-98 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{color:#007EE2;background:#ffffff;border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}.kt-accordion-id9081_220e56-98:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9081_220e56-98:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id9081_220e56-98:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id9081_220e56-98:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id9081_220e56-98:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id9081_220e56-98:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#ffffff;}.kt-accordion-id9081_220e56-98:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9081_220e56-98:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id9081_220e56-98:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id9081_220e56-98:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id9081_220e56-98 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id9081_220e56-98 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{color:#ffffff;background:#ffffff;border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}.kt-accordion-id9081_220e56-98:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9081_220e56-98:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#007EE2;}.kt-accordion-id9081_220e56-98:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#007EE2;}.kt-accordion-id9081_220e56-98:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9081_220e56-98:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}@media all and (max-width: 1024px){.kt-accordion-id9081_220e56-98 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id9081_220e56-98 .wp-block-toluna-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #eeeeee;border-right:0px solid #eeeeee;border-bottom:0px solid #eeeeee;border-left:0px solid #eeeeee;}}@media all and (max-width: 1024px){.kt-accordion-id9081_220e56-98 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id9081_220e56-98 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id9081_220e56-98 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id9081_220e56-98 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id9081_220e56-98 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id9081_220e56-98 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id9081_220e56-98 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}.kt-accordion-id9081_220e56-98 .wp-block-toluna-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #eeeeee;border-right:0px solid #eeeeee;border-bottom:0px solid #eeeeee;border-left:0px solid #eeeeee;}.kt-accordion-id9081_220e56-98 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id9081_220e56-98 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}.kt-accordion-id9081_220e56-98 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id9081_220e56-98 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-toluna-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id9081_220e56-98 kt-accordion-has-2-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-toluna-pane kt-accordion-pane kt-accordion-pane-1 kt-pane9081_ba59b9-ae\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Read more<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-toluna-advancedheading.kt-adv-heading9081_3bdf4e-bb, .wp-block-toluna-advancedheading.kt-adv-heading9081_3bdf4e-bb[data-kb-block=\"kb-adv-heading9081_3bdf4e-bb\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;text-align:left;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_3bdf4e-bb mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_3bdf4e-bb[data-kb-block=\"kb-adv-heading9081_3bdf4e-bb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading9081_3bdf4e-bb wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading9081_3bdf4e-bb\">On the other hand, promoting joy boosts chances of success by\u00a0<strong>5 times<\/strong>. That isn\u2019t to say that everything must be positively framed at all times \u2013 balancing sentiment is key. The focus should rest on the solution: how to achieve a specific goal and what role your brand plays in it. A great way to incorporate this is through slice-of-life scenarios, which foster a sense of relatability. We found that\u00a0<strong>72%\u00a0<\/strong>of successful creatives focus on slice-of-life scenarios to paint a picture that is digestible and relatable.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column9081_9f14ee-fd > .kt-inside-inner-col,.toluna-column9081_9f14ee-fd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_9f14ee-fd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_9f14ee-fd > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_9f14ee-fd > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_9f14ee-fd > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_9f14ee-fd{position:relative;}@media all and (max-width: 1024px){.toluna-column9081_9f14ee-fd > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_9f14ee-fd > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_9f14ee-fd\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading9081_568a14-1c, .wp-block-toluna-advancedheading.kt-adv-heading9081_568a14-1c[data-kb-block=\"kb-adv-heading9081_568a14-1c\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_568a14-1c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_568a14-1c[data-kb-block=\"kb-adv-heading9081_568a14-1c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading9081_568a14-1c wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading9081_568a14-1c\"><strong><strong>3.<\/strong> <strong>Show off your brand:<\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading9081_2eb18b-71, .wp-block-toluna-advancedheading.kt-adv-heading9081_2eb18b-71[data-kb-block=\"kb-adv-heading9081_2eb18b-71\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_2eb18b-71 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_2eb18b-71[data-kb-block=\"kb-adv-heading9081_2eb18b-71\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading9081_2eb18b-71 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading9081_2eb18b-71\">We\u2019ve already touched on the importance of branding, but this point can\u2019t be emphasized enough. Your brand is your ad\u2019s hero \u2013 treat it as such!<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9081_327ed1-93 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9081_327ed1-93 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id9081_327ed1-93 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9081_327ed1-93 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9081_327ed1-93 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9081_327ed1-93 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9081_327ed1-93 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column9081_afb0db-3a > .kt-inside-inner-col,.toluna-column9081_afb0db-3a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_afb0db-3a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_afb0db-3a > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_afb0db-3a > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_afb0db-3a > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_afb0db-3a{position:relative;}@media all and (max-width: 1024px){.toluna-column9081_afb0db-3a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_afb0db-3a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_afb0db-3a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading9081_d91375-7a, .wp-block-toluna-advancedheading.kt-adv-heading9081_d91375-7a[data-kb-block=\"kb-adv-heading9081_d91375-7a\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_d91375-7a mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_d91375-7a[data-kb-block=\"kb-adv-heading9081_d91375-7a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading9081_d91375-7a wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading9081_d91375-7a\">Leverage creativity through human connection<\/h2>\n\n\n\n<p>Creativity is key to standing out from the crowd and leaving a memorable impression. Here\u2019s what we\u2019ve found works best when it comes to sustainability advertising:<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9081_0442a9-28 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id9081_0442a9-28 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id9081_0442a9-28 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id9081_0442a9-28 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9081_0442a9-28 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id9081_0442a9-28 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9081_0442a9-28 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column9081_34212e-6f > .kt-inside-inner-col,.toluna-column9081_34212e-6f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_34212e-6f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_34212e-6f > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_34212e-6f > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_34212e-6f > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_34212e-6f{position:relative;}@media all and (max-width: 1024px){.toluna-column9081_34212e-6f > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_34212e-6f > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_34212e-6f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading9081_7a0f6c-32, .wp-block-toluna-advancedheading.kt-adv-heading9081_7a0f6c-32[data-kb-block=\"kb-adv-heading9081_7a0f6c-32\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_7a0f6c-32 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_7a0f6c-32[data-kb-block=\"kb-adv-heading9081_7a0f6c-32\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading9081_7a0f6c-32 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading9081_7a0f6c-32\"><strong>4. Let humans tell the story:<\/strong><\/h2>\n\n\n\n<p>Using humans to tell your story is a proven way to establish relatability and credibility. It also adds a human touch and fosters a sense of empathy among viewers. Our study revealed that a clear presence of humans has a positive impact on the success of sustainability ads:&nbsp;<strong>72%<\/strong>&nbsp;of the ads with successful breakthrough features humans, as did&nbsp;<strong>100%<\/strong>&nbsp;of ads with successful response rates.<\/p>\n\n\n\n<p>Earlier, we discussed the importance of keeping your brand front and center in your ad. Combine this with a human protagonist \u2013 positioning both at the core of the ad \u2013 and you\u2019re setting yourself up for a&nbsp;<strong>56%<\/strong>&nbsp;increase in success rate. Including children has proved to be particularly effective:<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column9081_59bdd7-93 > .kt-inside-inner-col,.toluna-column9081_59bdd7-93 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_59bdd7-93 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_59bdd7-93 > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_59bdd7-93 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_59bdd7-93 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_59bdd7-93{position:relative;}@media all and (max-width: 1024px){.toluna-column9081_59bdd7-93 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_59bdd7-93 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_59bdd7-93\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"650\" height=\"240\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/success-increase-if-children-present_traced_2.jpg\" alt=\"\" class=\"wp-image-9109\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/success-increase-if-children-present_traced_2.jpg 650w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/success-increase-if-children-present_traced_2-300x111.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9081_326ce2-24 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9081_326ce2-24 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id9081_326ce2-24 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9081_326ce2-24 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9081_326ce2-24 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9081_326ce2-24 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9081_326ce2-24 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column9081_2edc49-c6 > .kt-inside-inner-col,.toluna-column9081_2edc49-c6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_2edc49-c6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_2edc49-c6 > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_2edc49-c6 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_2edc49-c6 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_2edc49-c6{position:relative;}@media all and (max-width: 1024px){.toluna-column9081_2edc49-c6 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_2edc49-c6 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_2edc49-c6\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading9081_6aa9e1-dd, .wp-block-toluna-advancedheading.kt-adv-heading9081_6aa9e1-dd[data-kb-block=\"kb-adv-heading9081_6aa9e1-dd\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_6aa9e1-dd mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_6aa9e1-dd[data-kb-block=\"kb-adv-heading9081_6aa9e1-dd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading9081_6aa9e1-dd wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading9081_6aa9e1-dd\">Celebrity presence can also drive breakthrough. However, it does not guarantee a strong response: we found that celebrity presence boosts breakthrough by&nbsp;<strong>3 times<\/strong>&nbsp;more than response. It\u2019s important to ensure you\u2019re using the right celebrity for your ad \u2013 one whose image fits within your creative narrative, as well as your brand image. Authenticity and relevance are of the essence here.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9081_c5a237-de > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9081_c5a237-de > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id9081_c5a237-de > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9081_c5a237-de > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9081_c5a237-de > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9081_c5a237-de > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9081_c5a237-de alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column9081_b84f6b-03 > .kt-inside-inner-col,.toluna-column9081_b84f6b-03 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_b84f6b-03 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_b84f6b-03 > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_b84f6b-03 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_b84f6b-03 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_b84f6b-03{position:relative;}@media all and (max-width: 1024px){.toluna-column9081_b84f6b-03 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_b84f6b-03 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_b84f6b-03\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading9081_13efce-66, .wp-block-toluna-advancedheading.kt-adv-heading9081_13efce-66[data-kb-block=\"kb-adv-heading9081_13efce-66\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_13efce-66 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_13efce-66[data-kb-block=\"kb-adv-heading9081_13efce-66\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading9081_13efce-66 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading9081_13efce-66\">Message early with synchronicity and positivity<\/h2>\n\n\n\n<p>Positivity and synchronization of messaging and visuals are critical:<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9081_e6a58b-7f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9081_e6a58b-7f > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id9081_e6a58b-7f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9081_e6a58b-7f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9081_e6a58b-7f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9081_e6a58b-7f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9081_e6a58b-7f alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column9081_881bc9-40 > .kt-inside-inner-col{display:flex;}.toluna-column9081_881bc9-40 > .kt-inside-inner-col,.toluna-column9081_881bc9-40 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_881bc9-40 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_881bc9-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.toluna-column9081_881bc9-40 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column9081_881bc9-40 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column9081_881bc9-40 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column9081_881bc9-40{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_881bc9-40{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_881bc9-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column9081_881bc9-40 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_881bc9-40{text-align:left;}.toluna-column9081_881bc9-40{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column9081_881bc9-40{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_881bc9-40{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_881bc9-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column9081_881bc9-40 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column9081_881bc9-40{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_881bc9-40{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_881bc9-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column9081_881bc9-40 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_881bc9-40\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading9081_c87994-e8, .wp-block-toluna-advancedheading.kt-adv-heading9081_c87994-e8[data-kb-block=\"kb-adv-heading9081_c87994-e8\"]{padding-bottom:0px;margin-bottom:0px;font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_c87994-e8 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_c87994-e8[data-kb-block=\"kb-adv-heading9081_c87994-e8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading9081_c87994-e8 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading9081_c87994-e8\"><strong>5. Introduce the message early on and harmonize the verbal and visual components:<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading9081_334b85-07, .wp-block-toluna-advancedheading.kt-adv-heading9081_334b85-07[data-kb-block=\"kb-adv-heading9081_334b85-07\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_334b85-07 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_334b85-07[data-kb-block=\"kb-adv-heading9081_334b85-07\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading9081_334b85-07 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading9081_334b85-07\"><strong>91%<\/strong>&nbsp;of successful creatives introduce their message within the first half of the creative duration.&nbsp;<strong>100%<\/strong>&nbsp;of successful creatives deliver their message both visually and verbally, which demonstrates the importance of harmonization. Make sure to establish cohesion across video and audio \u2013 ads that do so are more likely to be successful. This rings true not only for sustainability-focused ads but general TV advertising.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column9081_7eb370-5c > .kt-inside-inner-col{display:flex;}.toluna-column9081_7eb370-5c > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.toluna-column9081_7eb370-5c > .kt-inside-inner-col,.toluna-column9081_7eb370-5c > .kt-inside-inner-col:before{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.toluna-column9081_7eb370-5c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_7eb370-5c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column9081_7eb370-5c > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column9081_7eb370-5c{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_7eb370-5c{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_7eb370-5c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column9081_7eb370-5c > .kt-inside-inner-col{background-color:#ED0A8D;}.toluna-column9081_7eb370-5c > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_7eb370-5c{position:relative;}.toluna-column9081_7eb370-5c, .kt-inside-inner-col > .toluna-column9081_7eb370-5c:not(.specificity){margin-top:0px;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column9081_7eb370-5c{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_7eb370-5c{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_7eb370-5c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column9081_7eb370-5c > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column9081_7eb370-5c{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_7eb370-5c{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_7eb370-5c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column9081_7eb370-5c > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_7eb370-5c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading9081_64d287-90, .wp-block-toluna-advancedheading.kt-adv-heading9081_64d287-90[data-kb-block=\"kb-adv-heading9081_64d287-90\"]{text-align:center;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_64d287-90 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_64d287-90[data-kb-block=\"kb-adv-heading9081_64d287-90\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading9081_64d287-90 wp-block-toluna-advancedheading has-toluna-white-color has-text-color\" data-kb-block=\"kb-adv-heading9081_64d287-90\">Using supers is a great way to support your ad\u2019s message visually \u2013 in fact,\u00a081%\u00a0of successful creatives leverage supers to communicate their message.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column9081_a7213a-e3 > .kt-inside-inner-col,.toluna-column9081_a7213a-e3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_a7213a-e3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_a7213a-e3 > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_a7213a-e3 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_a7213a-e3 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_a7213a-e3{position:relative;}@media all and (max-width: 1024px){.toluna-column9081_a7213a-e3 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_a7213a-e3 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_a7213a-e3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading9081_53f48d-23, .wp-block-toluna-advancedheading.kt-adv-heading9081_53f48d-23[data-kb-block=\"kb-adv-heading9081_53f48d-23\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_53f48d-23 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_53f48d-23[data-kb-block=\"kb-adv-heading9081_53f48d-23\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading9081_53f48d-23 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading9081_53f48d-23\"><strong>6. Support positivity with upbeat music and imagery:<\/strong><\/h2>\n\n\n\n<p>As previously mentioned, positivity works when it comes to sustainability ads. Including upbeat music increases chances of success by&nbsp;<strong>1.6 times.<\/strong>&nbsp;Even so, keep in mind that the primary focus of your ad is to tell a clear message. Make sure not to rely solely on positive framing to ensure success<\/p>\n\n\n<style>.toluna-column9081_3d2918-95 > .kt-inside-inner-col{display:flex;}.toluna-column9081_3d2918-95 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.toluna-column9081_3d2918-95 > .kt-inside-inner-col,.toluna-column9081_3d2918-95 > .kt-inside-inner-col:before{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.toluna-column9081_3d2918-95 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_3d2918-95 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column9081_3d2918-95 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column9081_3d2918-95{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_3d2918-95{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_3d2918-95 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column9081_3d2918-95 > .kt-inside-inner-col{background-color:#007EE2;}.toluna-column9081_3d2918-95 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_3d2918-95{position:relative;}.toluna-column9081_3d2918-95, .kt-inside-inner-col > .toluna-column9081_3d2918-95:not(.specificity){margin-top:0px;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column9081_3d2918-95{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_3d2918-95{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_3d2918-95 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column9081_3d2918-95 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column9081_3d2918-95{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_3d2918-95{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_3d2918-95 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column9081_3d2918-95 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_3d2918-95\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading9081_f15821-97, .wp-block-toluna-advancedheading.kt-adv-heading9081_f15821-97[data-kb-block=\"kb-adv-heading9081_f15821-97\"]{text-align:center;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_f15821-97 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_f15821-97[data-kb-block=\"kb-adv-heading9081_f15821-97\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading9081_f15821-97 wp-block-toluna-advancedheading has-toluna-white-color has-text-color\" data-kb-block=\"kb-adv-heading9081_f15821-97\">&#8220;Showcasing forests, open fields, or flowing water does not necessarily guarantee success of sustainability-led creatives\u2026 A clear message and purpose do.&#8221;<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9081_61bf93-68 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9081_61bf93-68 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id9081_61bf93-68 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9081_61bf93-68 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9081_61bf93-68 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9081_61bf93-68 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9081_61bf93-68 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column9081_ce20b8-47 > .kt-inside-inner-col,.toluna-column9081_ce20b8-47 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_ce20b8-47 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_ce20b8-47 > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_ce20b8-47 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_ce20b8-47 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_ce20b8-47{position:relative;}@media all and (max-width: 1024px){.toluna-column9081_ce20b8-47 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_ce20b8-47 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_ce20b8-47\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading9081_b57ec1-7e, .wp-block-toluna-advancedheading.kt-adv-heading9081_b57ec1-7e[data-kb-block=\"kb-adv-heading9081_b57ec1-7e\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_b57ec1-7e mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_b57ec1-7e[data-kb-block=\"kb-adv-heading9081_b57ec1-7e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading9081_b57ec1-7e wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading9081_b57ec1-7e\">Messaging elements for effectiveness<\/h3>\n\n\n\n<p>Communicating the message of your sustainability ad is easier said than done. There are various elements to get right. Here are the key insights we\u2019ve obtained with regards to messaging elements that work best with sustainability ads:<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9081_f3ae58-61 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9081_f3ae58-61 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id9081_f3ae58-61 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id9081_f3ae58-61 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id9081_f3ae58-61 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id9081_f3ae58-61 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9081_f3ae58-61 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id9081_f3ae58-61 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id9081_f3ae58-61 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id9081_f3ae58-61 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9081_f3ae58-61 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column9081_13eddb-f6 > .kt-inside-inner-col,.toluna-column9081_13eddb-f6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_13eddb-f6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_13eddb-f6 > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_13eddb-f6 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_13eddb-f6 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_13eddb-f6{position:relative;}@media all and (max-width: 1024px){.toluna-column9081_13eddb-f6 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_13eddb-f6 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_13eddb-f6\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading9081_db1a63-96, .wp-block-toluna-advancedheading.kt-adv-heading9081_db1a63-96[data-kb-block=\"kb-adv-heading9081_db1a63-96\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_db1a63-96 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_db1a63-96[data-kb-block=\"kb-adv-heading9081_db1a63-96\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading9081_db1a63-96 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading9081_db1a63-96\"><strong>7. Focus on the solution:<\/strong><\/h2>\n\n\n\n<p>\u2026not the problem. This is where positive framing can make an impact. What\u2019s even stronger is making consumers feel part of the solution by telling a story that prompts action \u2013 more on that later!<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column9081_5e8f89-f0 > .kt-inside-inner-col,.toluna-column9081_5e8f89-f0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_5e8f89-f0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_5e8f89-f0 > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_5e8f89-f0 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_5e8f89-f0 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_5e8f89-f0{position:relative;}@media all and (max-width: 1024px){.toluna-column9081_5e8f89-f0 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_5e8f89-f0 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_5e8f89-f0\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading9081_4a468f-a7, .wp-block-toluna-advancedheading.kt-adv-heading9081_4a468f-a7[data-kb-block=\"kb-adv-heading9081_4a468f-a7\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_4a468f-a7 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_4a468f-a7[data-kb-block=\"kb-adv-heading9081_4a468f-a7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading9081_4a468f-a7 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading9081_4a468f-a7\"><strong>8. Flaunt your storytelling skills:<\/strong><\/h2>\n\n\n\n<p>The best sustainability ads tell a clear story without relying on too many vignettes. Interestingly, this applies not only to sustainability-related advertising but to our general TV advertising learnings. Learn more about TV advertising best practices&nbsp;<a href=\"https:\/\/www.metrixlab.com\/portfolio\/best-practices-for-big-screen-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column9081_1ffffb-03 > .kt-inside-inner-col,.toluna-column9081_1ffffb-03 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_1ffffb-03 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_1ffffb-03 > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_1ffffb-03 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_1ffffb-03 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_1ffffb-03{position:relative;}@media all and (max-width: 1024px){.toluna-column9081_1ffffb-03 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_1ffffb-03 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_1ffffb-03\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading9081_66becb-72, .wp-block-toluna-advancedheading.kt-adv-heading9081_66becb-72[data-kb-block=\"kb-adv-heading9081_66becb-72\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_66becb-72 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_66becb-72[data-kb-block=\"kb-adv-heading9081_66becb-72\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading9081_66becb-72 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading9081_66becb-72\"><strong>9. <strong>Involve consumers in your sustainability initiatives:<\/strong><\/strong><\/h2>\n\n\n\n<p>This way, not only do your efforts become more tangible and credible, but you create space for consumers to engage with your brand and take meaningful action. According to our analysis, sustainability creatives involving consumers in their initiatives are more successful than those which are solely centered on the brand\u2019s efforts.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column9081_ac861a-a2 > .kt-inside-inner-col,.toluna-column9081_ac861a-a2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_ac861a-a2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_ac861a-a2 > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_ac861a-a2 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_ac861a-a2 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_ac861a-a2{position:relative;}@media all and (max-width: 1024px){.toluna-column9081_ac861a-a2 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_ac861a-a2 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_ac861a-a2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading9081_a711d2-da, .wp-block-toluna-advancedheading.kt-adv-heading9081_a711d2-da[data-kb-block=\"kb-adv-heading9081_a711d2-da\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_a711d2-da mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_a711d2-da[data-kb-block=\"kb-adv-heading9081_a711d2-da\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading9081_a711d2-da wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading9081_a711d2-da\"><strong><strong>10. Apply single-minded messaging:<\/strong><\/strong><\/h2>\n\n\n\n<p>We\u2019ve touched on the importance of delivering a clear message in your ad. To do this effectively, focus on a specific element or initiative of sustainability. It\u2019s a vast area, so it\u2019s important to be transparent about the specific steps you\u2019re taking \u2013 be it clean energy, recycling, or something else. Ads mentioning a specific type of sustainability are\u00a0<strong>1.6 times<\/strong>\u00a0more likely to be successful than ads that address sustainability as a general term. Be consistent to reinforce the messaging and association with the brand.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column9081_62fe56-9e > .kt-inside-inner-col,.toluna-column9081_62fe56-9e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_62fe56-9e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_62fe56-9e > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_62fe56-9e > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_62fe56-9e > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_62fe56-9e{position:relative;}@media all and (max-width: 1024px){.toluna-column9081_62fe56-9e > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_62fe56-9e > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_62fe56-9e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading9081_c01691-23, .wp-block-toluna-advancedheading.kt-adv-heading9081_c01691-23[data-kb-block=\"kb-adv-heading9081_c01691-23\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_c01691-23 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_c01691-23[data-kb-block=\"kb-adv-heading9081_c01691-23\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading9081_c01691-23 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading9081_c01691-23\"><strong><strong><strong>11. Remember that credibility is key:<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>In an age where greenwashing is rampant, backing your claims is crucial.\u00a0<strong>55%<\/strong>\u00a0of successful tested creatives are supported by claims, and\u00a0<strong>36%<\/strong> have numerical claims. Steer clear of vague or misleading claims! Ensure that your brand has\u00a0<strong>\u201cpermission\u201d<\/strong>\u00a0(from consumers) to own and associate itself with the cause or purpose \u2013 supported by your company\u2019s visible and transparent commitment to sustainability.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column9081_c95ff5-2f > .kt-inside-inner-col,.toluna-column9081_c95ff5-2f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_c95ff5-2f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_c95ff5-2f > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_c95ff5-2f > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_c95ff5-2f > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_c95ff5-2f{position:relative;}@media all and (max-width: 1024px){.toluna-column9081_c95ff5-2f > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_c95ff5-2f > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_c95ff5-2f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading9081_9b782f-92, .wp-block-toluna-advancedheading.kt-adv-heading9081_9b782f-92[data-kb-block=\"kb-adv-heading9081_9b782f-92\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_9b782f-92 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_9b782f-92[data-kb-block=\"kb-adv-heading9081_9b782f-92\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading9081_9b782f-92 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading9081_9b782f-92\"><strong><strong><strong><strong>12. Create a clear link between your brand and cause:<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Ensure your brand\u2019s association with the given cause has\u00a0<strong>\u201cpermission\u201d<\/strong>\u00a0from the consumer for that association. Be consistent and reinforce the linkage through multiple media channels and an ongoing commitment in communications.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9081_5f8e8b-2e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9081_5f8e8b-2e > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id9081_5f8e8b-2e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9081_5f8e8b-2e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9081_5f8e8b-2e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9081_5f8e8b-2e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9081_5f8e8b-2e alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column9081_a2922f-d6 > .kt-inside-inner-col,.toluna-column9081_a2922f-d6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_a2922f-d6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_a2922f-d6 > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_a2922f-d6 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_a2922f-d6 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_a2922f-d6{position:relative;}@media all and (max-width: 1024px){.toluna-column9081_a2922f-d6 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_a2922f-d6 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_a2922f-d6\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading9081_618043-df, .wp-block-toluna-advancedheading.kt-adv-heading9081_618043-df[data-kb-block=\"kb-adv-heading9081_618043-df\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_618043-df mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_618043-df[data-kb-block=\"kb-adv-heading9081_618043-df\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading9081_618043-df wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading9081_618043-df\">To summarize:<\/h2>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box9081_da0aab-63 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box9081_da0aab-63 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:0px;}.kt-info-box9081_da0aab-63 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box9081_da0aab-63 .kt-info-svg-icon-flip, .kt-info-box9081_da0aab-63 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box9081_da0aab-63 .kt-blocks-info-box-number{font-family:var( --wp--preset--font-family--sharp-sans, inherit );font-style:normal;font-weight:bold;}.kt-info-box9081_da0aab-63 .kt-blocks-info-box-media{color:#007EE2;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:13px;padding-right:5px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box9081_da0aab-63 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box9081_da0aab-63 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box9081_da0aab-63 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box9081_da0aab-63 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box9081_da0aab-63 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box9081_da0aab-63\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">1.<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">Focus on the clear rational messaging\u00a0<strong>seamlessly combined with emotive elements<\/strong><\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box9081_a6e89c-3c .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box9081_a6e89c-3c .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:0px;}.kt-info-box9081_a6e89c-3c .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box9081_a6e89c-3c .kt-info-svg-icon-flip, .kt-info-box9081_a6e89c-3c .kt-blocks-info-box-number{font-size:20px;}.kt-info-box9081_a6e89c-3c .kt-blocks-info-box-number{font-family:var( --wp--preset--font-family--sharp-sans, inherit );font-style:normal;font-weight:bold;}.kt-info-box9081_a6e89c-3c .kt-blocks-info-box-media{color:#007EE2;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:13px;padding-right:5px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box9081_a6e89c-3c .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box9081_a6e89c-3c .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box9081_a6e89c-3c .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box9081_a6e89c-3c .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box9081_a6e89c-3c .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box9081_a6e89c-3c\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">2.<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\"><strong>Tone down humour<\/strong>\u00a0but balance the seriousness with positivity<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box9081_742e0d-4d .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box9081_742e0d-4d .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:0px;}.kt-info-box9081_742e0d-4d .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box9081_742e0d-4d .kt-info-svg-icon-flip, .kt-info-box9081_742e0d-4d .kt-blocks-info-box-number{font-size:20px;}.kt-info-box9081_742e0d-4d .kt-blocks-info-box-number{font-family:var( --wp--preset--font-family--sharp-sans, inherit );font-style:normal;font-weight:bold;}.kt-info-box9081_742e0d-4d .kt-blocks-info-box-media{color:#007EE2;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:13px;padding-right:5px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box9081_742e0d-4d .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box9081_742e0d-4d .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box9081_742e0d-4d .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box9081_742e0d-4d .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box9081_742e0d-4d .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box9081_742e0d-4d\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">3.<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">Despite communicating a different \u201ccause\u201d or \u201cpurpose\u201d, don\u2019t be afraid to flaunt your brand<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box9081_36a123-bd .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box9081_36a123-bd .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:0px;}.kt-info-box9081_36a123-bd .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box9081_36a123-bd .kt-info-svg-icon-flip, .kt-info-box9081_36a123-bd .kt-blocks-info-box-number{font-size:20px;}.kt-info-box9081_36a123-bd .kt-blocks-info-box-number{font-family:var( --wp--preset--font-family--sharp-sans, inherit );font-style:normal;font-weight:bold;}.kt-info-box9081_36a123-bd .kt-blocks-info-box-media{color:#007EE2;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:13px;padding-right:5px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box9081_36a123-bd .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box9081_36a123-bd .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box9081_36a123-bd .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box9081_36a123-bd .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box9081_36a123-bd .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box9081_36a123-bd\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">4.<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\"><strong>Let humans tell the story, they can drive the change.<\/strong>\u00a0Children can help build the sustainability story<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box9081_bbe477-69 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box9081_bbe477-69 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:0px;}.kt-info-box9081_bbe477-69 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box9081_bbe477-69 .kt-info-svg-icon-flip, .kt-info-box9081_bbe477-69 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box9081_bbe477-69 .kt-blocks-info-box-number{font-family:var( --wp--preset--font-family--sharp-sans, inherit );font-style:normal;font-weight:bold;}.kt-info-box9081_bbe477-69 .kt-blocks-info-box-media{color:#007EE2;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:13px;padding-right:5px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box9081_bbe477-69 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box9081_bbe477-69 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box9081_bbe477-69 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box9081_bbe477-69 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box9081_bbe477-69 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box9081_bbe477-69\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">5.<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">Introduce a\u00a0<strong>harmonized message early,<\/strong>\u00a0both visually &amp; verbally, using supers if relevant<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box9081_72b2ab-54 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box9081_72b2ab-54 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:0px;}.kt-info-box9081_72b2ab-54 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box9081_72b2ab-54 .kt-info-svg-icon-flip, .kt-info-box9081_72b2ab-54 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box9081_72b2ab-54 .kt-blocks-info-box-number{font-family:var( --wp--preset--font-family--sharp-sans, inherit );font-style:normal;font-weight:bold;}.kt-info-box9081_72b2ab-54 .kt-blocks-info-box-media{color:#007EE2;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:13px;padding-right:5px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box9081_72b2ab-54 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box9081_72b2ab-54 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box9081_72b2ab-54 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box9081_72b2ab-54 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box9081_72b2ab-54 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box9081_72b2ab-54\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">6.<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\"><strong>Support positive change<\/strong>\u00a0with more upbeat music and imagery<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box9081_d3f11f-f9 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box9081_d3f11f-f9 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:0px;}.kt-info-box9081_d3f11f-f9 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box9081_d3f11f-f9 .kt-info-svg-icon-flip, .kt-info-box9081_d3f11f-f9 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box9081_d3f11f-f9 .kt-blocks-info-box-number{font-family:var( --wp--preset--font-family--sharp-sans, inherit );font-style:normal;font-weight:bold;}.kt-info-box9081_d3f11f-f9 .kt-blocks-info-box-media{color:#007EE2;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:13px;padding-right:5px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box9081_d3f11f-f9 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box9081_d3f11f-f9 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box9081_d3f11f-f9 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box9081_d3f11f-f9 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box9081_d3f11f-f9 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box9081_d3f11f-f9\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">7.<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\"><strong>Focus on the solution<\/strong>\u00a0NOT the problem, bring positivity. Even better if\u00a0<strong>consumers feel part of it<\/strong><\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box9081_9e55af-80 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box9081_9e55af-80 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:0px;}.kt-info-box9081_9e55af-80 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box9081_9e55af-80 .kt-info-svg-icon-flip, .kt-info-box9081_9e55af-80 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box9081_9e55af-80 .kt-blocks-info-box-number{font-family:var( --wp--preset--font-family--sharp-sans, inherit );font-style:normal;font-weight:bold;}.kt-info-box9081_9e55af-80 .kt-blocks-info-box-media{color:#007EE2;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:13px;padding-right:5px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box9081_9e55af-80 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box9081_9e55af-80 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box9081_9e55af-80 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box9081_9e55af-80 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box9081_9e55af-80 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box9081_9e55af-80\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">8.<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">Best sustainability ads tell a clear story, they\u00a0<strong>don\u2019t rely on lots of vignettes<\/strong><\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box9081_7ab67e-90 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box9081_7ab67e-90 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:0px;}.kt-info-box9081_7ab67e-90 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box9081_7ab67e-90 .kt-info-svg-icon-flip, .kt-info-box9081_7ab67e-90 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box9081_7ab67e-90 .kt-blocks-info-box-number{font-family:var( --wp--preset--font-family--sharp-sans, inherit );font-style:normal;font-weight:bold;}.kt-info-box9081_7ab67e-90 .kt-blocks-info-box-media{color:#007EE2;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:13px;padding-right:5px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box9081_7ab67e-90 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box9081_7ab67e-90 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box9081_7ab67e-90 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box9081_7ab67e-90 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box9081_7ab67e-90 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box9081_7ab67e-90\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">9.<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\"><strong>Involve your consumers<\/strong>\u00a0in the journey towards sustainability. Make them feel\u00a0<strong>they can make a difference<\/strong><\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box9081_bb058a-0d .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box9081_bb058a-0d .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:0px;}.kt-info-box9081_bb058a-0d .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box9081_bb058a-0d .kt-info-svg-icon-flip, .kt-info-box9081_bb058a-0d .kt-blocks-info-box-number{font-size:20px;}.kt-info-box9081_bb058a-0d .kt-blocks-info-box-number{font-family:var( --wp--preset--font-family--sharp-sans, inherit );font-style:normal;font-weight:bold;}.kt-info-box9081_bb058a-0d .kt-blocks-info-box-media{color:#007EE2;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:13px;padding-right:5px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box9081_bb058a-0d .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box9081_bb058a-0d .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box9081_bb058a-0d .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box9081_bb058a-0d .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box9081_bb058a-0d .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box9081_bb058a-0d\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">10.<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">Single minded messaging: Focus on a\u00a0<strong>specific \u201celement\u201d of sustainability: be consistent to reinforce the connection<\/strong><\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box9081_199efb-2f .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box9081_199efb-2f .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:0px;}.kt-info-box9081_199efb-2f .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box9081_199efb-2f .kt-info-svg-icon-flip, .kt-info-box9081_199efb-2f .kt-blocks-info-box-number{font-size:20px;}.kt-info-box9081_199efb-2f .kt-blocks-info-box-number{font-family:var( --wp--preset--font-family--sharp-sans, inherit );font-style:normal;font-weight:bold;}.kt-info-box9081_199efb-2f .kt-blocks-info-box-media{color:#007EE2;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:13px;padding-right:5px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box9081_199efb-2f .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box9081_199efb-2f .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box9081_199efb-2f .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box9081_199efb-2f .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box9081_199efb-2f .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box9081_199efb-2f\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">11.<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">Support your ad with\u00a0<strong>authentic, substantiated claims<\/strong><\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box9081_061b07-3c .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box9081_061b07-3c .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:0px;}.kt-info-box9081_061b07-3c .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box9081_061b07-3c .kt-info-svg-icon-flip, .kt-info-box9081_061b07-3c .kt-blocks-info-box-number{font-size:20px;}.kt-info-box9081_061b07-3c .kt-blocks-info-box-number{font-family:var( --wp--preset--font-family--sharp-sans, inherit );font-style:normal;font-weight:bold;}.kt-info-box9081_061b07-3c .kt-blocks-info-box-media{color:#007EE2;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:13px;padding-right:5px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box9081_061b07-3c .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box9081_061b07-3c .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box9081_061b07-3c .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box9081_061b07-3c .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box9081_061b07-3c .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box9081_061b07-3c\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">12.<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">Create\u00a0<strong>clear linkage<\/strong>\u00a0between your brand and the \u201ccause\u201d \u2013 with consumer permission<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9081_191583-da > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9081_191583-da > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id9081_191583-da > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9081_191583-da > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9081_191583-da > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9081_191583-da > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9081_191583-da alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column9081_e3e7f1-95 > .kt-inside-inner-col,.toluna-column9081_e3e7f1-95 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_e3e7f1-95 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_e3e7f1-95 > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_e3e7f1-95 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_e3e7f1-95 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_e3e7f1-95{position:relative;}@media all and (max-width: 1024px){.toluna-column9081_e3e7f1-95 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_e3e7f1-95 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_e3e7f1-95\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading9081_941ddc-b5, .wp-block-toluna-advancedheading.kt-adv-heading9081_941ddc-b5[data-kb-block=\"kb-adv-heading9081_941ddc-b5\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading9081_941ddc-b5 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_941ddc-b5[data-kb-block=\"kb-adv-heading9081_941ddc-b5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading9081_941ddc-b5 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading9081_941ddc-b5\"><strong>References<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"has-smaller-font-size\">*Arup and Oxford Economics, 2023<\/li>\n<\/ol>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9081_8219a7-be > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9081_8219a7-be > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id9081_8219a7-be > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id9081_8219a7-be > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9081_8219a7-be > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9081_8219a7-be > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9081_8219a7-be alignfull has-primary-blue-current-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column9081_3c38c8-93 > .kt-inside-inner-col{display:flex;}.toluna-column9081_3c38c8-93 > .kt-inside-inner-col,.toluna-column9081_3c38c8-93 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_3c38c8-93 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_3c38c8-93 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:center;}.toluna-column9081_3c38c8-93 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column9081_3c38c8-93 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column9081_3c38c8-93 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column9081_3c38c8-93{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_3c38c8-93{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_3c38c8-93 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.toluna-column9081_3c38c8-93 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_3c38c8-93{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column9081_3c38c8-93{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_3c38c8-93{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_3c38c8-93 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.toluna-column9081_3c38c8-93 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column9081_3c38c8-93{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_3c38c8-93{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column9081_3c38c8-93 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.toluna-column9081_3c38c8-93 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_3c38c8-93\"><div class=\"kt-inside-inner-col\"><style>.kb-image9081_9dcf1f-20 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image9081_9dcf1f-20 size-large\"><div class=\"\"><img decoding=\"async\" width=\"975\" height=\"1024\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/Rectangle-4321-2-975x1024.png\" alt=\"\" class=\"kb-img wp-image-5165\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/Rectangle-4321-2-975x1024.png 975w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/Rectangle-4321-2-286x300.png 286w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/Rectangle-4321-2-768x807.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/03\/Rectangle-4321-2.png 1056w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column9081_772b8d-3d > .kt-inside-inner-col,.toluna-column9081_772b8d-3d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_772b8d-3d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_772b8d-3d > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_772b8d-3d > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_772b8d-3d > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_772b8d-3d{position:relative;}@media all and (max-width: 1024px){.toluna-column9081_772b8d-3d > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_772b8d-3d > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_772b8d-3d\"><div class=\"kt-inside-inner-col\"><style>.toluna-column9081_beff48-6f > .kt-inside-inner-col,.toluna-column9081_beff48-6f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column9081_beff48-6f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column9081_beff48-6f > .kt-inside-inner-col{flex-direction:column;}.toluna-column9081_beff48-6f > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column9081_beff48-6f > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column9081_beff48-6f{position:relative;}.toluna-column9081_beff48-6f, .kt-inside-inner-col > .toluna-column9081_beff48-6f:not(.specificity){margin-bottom:40px;}@media all and (max-width: 1024px){.toluna-column9081_beff48-6f > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column9081_beff48-6f > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column9081_beff48-6f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading9081_1f6a69-70, .wp-block-toluna-advancedheading.kt-adv-heading9081_1f6a69-70[data-kb-block=\"kb-adv-heading9081_1f6a69-70\"]{margin-bottom:0px;font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;color:#ffffff;}.wp-block-toluna-advancedheading.kt-adv-heading9081_1f6a69-70 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading9081_1f6a69-70[data-kb-block=\"kb-adv-heading9081_1f6a69-70\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading9081_1f6a69-70 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading9081_1f6a69-70\"><strong>If you\u2019re still looking to learn more about strengthening your sustainability communications or optimizing your TV ads<\/strong><\/h3>\n\n\n    <div class=\"marketo-form\" id=\"mkto_6a058b30203d7\">\n      <form id=\"mktoForm_1007\"><\/form>\n              <div class=\"form-success-message\" style=\"display: none;\">\n          <div class=\"success-message-inner\">\n            \n<div class=\"wp-block-toluna-marketo-form\">\n<style>.wp-block-toluna-advancedheading.kt-adv-heading14104_b6cfa3-0c, .wp-block-toluna-advancedheading.kt-adv-heading14104_b6cfa3-0c[data-kb-block=\"kb-adv-heading14104_b6cfa3-0c\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-size:var(--global-kb-font-size-md, 1rem);font-style:normal;color:var(--wp--preset--color--white);}.wp-block-toluna-advancedheading.kt-adv-heading14104_b6cfa3-0c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading14104_b6cfa3-0c[data-kb-block=\"kb-adv-heading14104_b6cfa3-0c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading14104_b6cfa3-0c wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading14104_b6cfa3-0c\">Thank you, we have received your message and our team will contact you soon.<\/p>\n\n<\/div>\n          <\/div>\n        <\/div>\n      \n      \n      <script>\n        (function() { \/\/ Use IIFE to isolate each form's JavaScript\n          MktoForms2.loadForm(\"\/\/go.tolunacorporate.com\", \"162-YRA-500\", 1007, function(form) {\n            const formContainer = document.getElementById('mkto_6a058b30203d7');\n            form.onSuccess(function(values, followUpUrl) {\n              const successType = \"message\";\n              const redirectUrl = \"\";\n\n              if (successType === 'redirect') {\n                const pathname = window.location.pathname;\n                const langMatch = pathname.match(\/^\\\/([a-z]{2}(?:-[a-z]{2})?)\\\/\/i);\n                location.href = redirectUrl;\n              } else {\n                form.getFormElem().hide();\n                formContainer.querySelector('.form-success-message').style.display = 'block';\n              }\n              return false;\n            });\n          });\n          MktoForms2.whenReady(function(form) {\n            var translations = {\n              'fr': {\n                'FirstName': 'Pr\u00e9nom *',\n                'LastName': 'Nom de famille *',\n                'Email': 'Email professionnel *',\n                'Phone': 'T\u00e9l\u00e9phone *',\n                'Company': 'Soci\u00e9t\u00e9 *',\n                'Country': 'Pays *',\n                'Button': 'Envoyer',\n                'Title': 'Fonction *',\n                'InfluencerCopy': 'Si vous \u00eates un.e influenceur.euse Toluna ou si vous souhaitez le devenir, <a href=\"https:\/\/www.toluna.com\/fr\/home\" target=\"_blank\" rel=\"noopener noreferrer\">veuillez suivre ce lien<\/a>.',\n                'PrivacyPolicy': \"<p>By clicking \\\"submit\\\" you are accepting our<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Privacy Policy<\\\/a><\\\/strong><\\\/span><span> <\\\/span>and<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Cookie Policy.<\\\/a><\\\/strong><\\\/span><\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  \"Quand souhaitez-vous r\u00e9pondre \u00e0 l'enqu\u00eate?\",\n                  'Tout de suite',\n                  \"D'ici 1 \u00e0 2 mois\",\n                  \"D'ici 3 \u00e0 6 mois\",\n                  'Je ne sais pas'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"Votre demande concerne :\",\n                  'D\u00e9mo de la plateforme Toluna Start',\n                  \"Support technique Toluna Start\",\n                  \"Nos solutions et tarifs\",\n                  \"Nouveau projet d'\u00e9tudes\",\n                  'RP & Marketing',\n                  'Devenir fournisseur'\n                ],\n                'Country': [\n                  'Pays *',\n                  'Afghanistan',\n                  '\u00celes \u00c5land',\n                  'Albanie',\n                  'Alg\u00e9rie',\n                  'Andorre',\n                  'Angola',\n                  'Anguilla',\n                  'Antigua-et-Barbuda',\n                  'Argentine',\n                  'Arm\u00e9nie',\n                  'Australie',\n                  'Autriche',\n                  'Azerba\u00efdjan',\n                  'Bahamas',\n                  'Bahre\u00efn',\n                  'Bangladesh',\n                  'Barbade',\n                  'Bi\u00e9lorussie',\n                  'Belgique',\n                  'Belize',\n                  'B\u00e9nin',\n                  'Bermudes',\n                  'Bhoutan',\n                  'Bolivie',\n                  'Bosnie-Herz\u00e9govine',\n                  'Botswana',\n                  'Br\u00e9sil',\n                  'Brunei',\n                  'Bulgarie',\n                  'Burkina Faso',\n                  'Burundi',\n                  'Cambodge',\n                  'Cameroun',\n                  'Canada',\n                  'Cap-Vert',\n                  '\u00celes Ca\u00efmans',\n                  'R\u00e9publique centrafricaine',\n                  'Tchad',\n                  'Chili',\n                  'Chine',\n                  'Colombie',\n                  'Comores',\n                  'Congo',\n                  'Costa Rica',\n                  'Croatie',\n                  'Cuba',\n                  'Cura\u00e7ao',\n                  'Chypre',\n                  'R\u00e9publique tch\u00e8que',\n                  'Danemark',\n                  'Djibouti',\n                  'R\u00e9publique dominicaine',\n                  '\u00c9quateur',\n                  '\u00c9gypte',\n                  'Salvador',\n                  'Guin\u00e9e \u00e9quatoriale',\n                  '\u00c9rythr\u00e9e',\n                  'Estonie',\n                  '\u00c9thiopie',\n                  '\u00celes F\u00e9ro\u00e9',\n                  '\u00celes Fidji',\n                  'Finlande',\n                  'France',\n                  'Guyane fran\u00e7aise',\n                  'Polyn\u00e9sie fran\u00e7aise',\n                  'Terres australes et antarctiques fran\u00e7aises',\n                  'Gabon',\n                  'Gambie',\n                  'G\u00e9orgie',\n                  'Allemagne',\n                  'Ghana',\n                  'Gibraltar',\n                  'Gr\u00e8ce',\n                  'Groenland',\n                  'Grenade',\n                  'Guadeloupe',\n                  'Guatemala',\n                  'Guernsey',\n                  'Guin\u00e9e',\n                  'Guyana',\n                  'Ha\u00efti',\n                  'Honduras',\n                  'Hong Kong',\n                  'Hongrie',\n                  'Islande',\n                  'Inde',\n                  'Indon\u00e9sie',\n                  'Iran',\n                  'Irak',\n                  'Irlande',\n                  '\u00cele de Man',\n                  'Isra\u00ebl',\n                  'Italie',\n                  'Jama\u00efque',\n                  'Japon',\n                  'Jersey',\n                  'Jordanie',\n                  'Kazakhstan',\n                  'Kenya',\n                  'Kiribati',\n                  'Cor\u00e9e du Sud',\n                  'Kosovo',\n                  'Kurdistan',\n                  'Kowe\u00eft',\n                  'Kirghizistan',\n                  'Laos',\n                  'Lettonie',\n                  'Liban',\n                  'Liberia',\n                  'Liechtenstein',\n                  'Lituanie',\n                  'Luxembourg',\n                  'Macao',\n                  'Madagascar',\n                  'Malawi',\n                  'Malaisie',\n                  'Maldives',\n                  'Mali',\n                  'Malte',\n                  'Martinique',\n                  'Mauritanie',\n                  '\u00cele Maurice',\n                  'Mayotte',\n                  'Mexique',\n                  'Moldavie',\n                  'Monaco',\n                  'Mongolie',\n                  'Mont\u00e9n\u00e9gro',\n                  'Montserrat',\n                  'Maroc',\n                  'Mozambique',\n                  'Myanmar (Birmanie)',\n                  'Namibie',\n                  'Nauru',\n                  'N\u00e9pal',\n                  'Pays-Bas',\n                  'Nouvelle-Cal\u00e9donie',\n                  'Nouvelle-Z\u00e9lande',\n                  'Nicaragua',\n                  'Nigeria',\n                  'Norv\u00e8ge',\n                  'Oman',\n                  'Autre',\n                  'Pakistan',\n                  'Panama',\n                  'Papouasie-Nouvelle-Guin\u00e9e',\n                  'Paraguay',\n                  'P\u00e9rou',\n                  'Philippines',\n                  'Pologne',\n                  'Portugal',\n                  'Qatar',\n                  'R\u00e9union',\n                  'Roumanie',\n                  'Russie',\n                  'Samoa',\n                  'Saint-Marin',\n                  'Saint-Vincent-et-les-Grenadines',\n                  'Arabie saoudite',\n                  'S\u00e9n\u00e9gal',\n                  'Serbie',\n                  'Seychelles',\n                  'Sierra Leone',\n                  'Singapour',\n                  'Slovaquie',\n                  'Slov\u00e9nie',\n                  'Somalie',\n                  'Afrique du Sud',\n                  'G\u00e9orgie du Sud-et-les \u00eeles Sandwich du Sud',\n                  'Espagne',\n                  'Sri Lanka',\n                  'Soudan',\n                  'Swaziland',\n                  'Su\u00e8de',\n                  'Suisse',\n                  'Syrie',\n                  'Ta\u00efwan',\n                  'Tanzanie',\n                  'Tha\u00eflande',\n                  'Trinit\u00e9-et-Tobago',\n                  'Tunisie',\n                  'Turquie',\n                  'Ouganda',\n                  'Ukraine',\n                  '\u00c9mirats Arabes Unis',\n                  'Royaume-Uni',\n                  '\u00c9tats-Unis',\n                  'Uruguay',\n                  'Ouzb\u00e9kistan',\n                  'Venezuela',\n                  'Vietnam',\n                  'Y\u00e9men',\n                  'Zimbabwe',\n                ],\n                'Webform_Notes__c': 'Parlez-nous davantage de votre demande...',\n                'How_did_you_hear_about_us__c': 'Comment avez-vous entendu parler de nous?',\n                'Industry': [\n                  \"Secteur d'activit\u00e9 *\",\n                  'Spiritueux & Boissons alcoolis\u00e9es',\n                  'Mode & V\u00eatements',\n                  'Automobile',\n                  'Grande consommation (CPG)',\n                  'Biens durables',\n                  'Education',\n                  'Finance et Assurances',\n                  'Jeux vid\u00e9os & jeux d\u2019argent',\n                  'Gouvernement',\n                  'Sant\u00e9',\n                  'Production industrielle',\n                  'Etudes de march\u00e9',\n                  'M\u00e9dias & Loisirs',\n                  'ONG',\n                  'Restaurants',\n                  'Distribution',\n                  'Services (Consulting ou Business)',\n                  'Technologies (Software & Hardware)',\n                  'T\u00e9l\u00e9communications & Fournisseurs d\u2019\u00e9nergies',\n                  'Tabac',\n                  'Transports & Logistique',\n                  'Voyage & H\u00f4tellerie',\n                  'Bien-\u00eatre & Fitness',\n                  'Autre',\n                ],\n                'RequestaDemo': \"R\u00e9servez une demo\",\n                'mktoCaptchaDisclaimer': \"Ce site est prot\\u00e9g\\u00e9 par reCAPTCHA et la <a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\" target=\\\"_blank\\\">Politique de confidentialit\\u00e9<\\\/a> et les <a href=\\\"https:\\\/\\\/policies.google.com\\\/terms\\\" target=\\\"_blank\\\">Conditions d'utilisation<\\\/a> de Google s'appliquent.\",\n              },\n              'it': {\n                'FirstName': 'Nome *',\n                'LastName': 'Cognome *',\n                'Email': 'Email *',\n                'Phone': 'Telefono *',\n                'Company': 'Azienda *',\n                'Country': 'Paese *',\n                'Button': 'Invia',\n                'Title': 'Titolo Professionale *',\n                'InfluencerCopy': 'Se sei un Toluna Influencer o sei interessato a diventarlo, segui <a href=\"https:\/\/www.toluna.com\/it\/home\" target=\"_blank\" rel=\"noopener noreferrer\">questo link<\/a>.',\n                'PrivacyPolicy': \"<p>Cliccando su \\\"Invia\\\" accetta la nostra<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Politica sulla Privacy<\\\/a><\\\/strong><\\\/span><span> <\\\/span>e la<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Politica sui Cookie.<\\\/a><\\\/strong><\\\/span><\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  'Quando ha intenzione di completare il sondaggio?',\n                  'Immediatamente',\n                  'Entro 1 o 2 mesi',\n                  'Entro 3-6 mesi',\n                  'Non lo so'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"Come possiamo aiutarti?\",\n                  'Demo Toluna Start',\n                  \"Supporto Toluna Start\",\n                  \"Soluzioni e prezzi\",\n                  'Nuovo progetto di ricerca',\n                  'PR e Marketing',\n                  'Diventare un fornitore'\n                ],\n                'Country': [\n                  'Paese *',\n                  'Afghanistan',\n                  'Isole Aland',\n                  'Albania',\n                  'Algeria',\n                  'Andorra',\n                  'Angola',\n                  'Anguilla',\n                  'Antigua e Barbuda',\n                  'Argentina',\n                  'Armenia',\n                  'Australia',\n                  'Austria',\n                  'Azerbaigian',\n                  'Bahamas',\n                  'Bahrein',\n                  'Bangladesh',\n                  'Barbados',\n                  'Bielorussia',\n                  'Belgio',\n                  'Belize',\n                  'Benin',\n                  'Bermuda',\n                  'Bhutan',\n                  'Bolivia',\n                  'Bosnia ed Erzegovina',\n                  'Botswana',\n                  'Brasile',\n                  'Territorio britannico dell\\'Oceano Indiano ',\n                  'Bulgaria',\n                  'Burkina Faso',\n                  'Burundi',\n                  'Cambogia',\n                  'Camerun',\n                  'Canada',\n                  'Capo Verde',\n                  'Isole Cayman',\n                  'Repubblica Centrafricana',\n                  'Ciad',\n                  'Cile',\n                  'Cina',\n                  'Colombia',\n                  'Comore',\n                  'Congo',\n                  'Costa Rica',\n                  'Croazia',\n                  'Cuba',\n                  'Cura\u00e7ao',\n                  'Cipro',\n                  'Repubblica Ceca',\n                  'Danimarca',\n                  'Gibuti',\n                  'Repubblica Dominicana',\n                  'Ecuador',\n                  'Egitto',\n                  'El Salvador',\n                  'Guinea Equatoriale',\n                  'Eritrea',\n                  'Estonia',\n                  'Etiopia',\n                  'Isole Faroe',\n                  'Figi',\n                  'Finlandia',\n                  'Francia',\n                  'Guyana Francese',\n                  'Polinesia Francese',\n                  'Terre Australi Francesi',\n                  'Gabon',\n                  'Gambia',\n                  'Georgia',\n                  'Germania',\n                  'Ghana',\n                  'Gibilterra',\n                  'Grecia',\n                  'Groenlandia',\n                  'Grenada',\n                  'Guadalupa',\n                  'Guatemala',\n                  'Guernsey',\n                  'Guinea',\n                  'Guyana',\n                  'Haiti',\n                  'Honduras',\n                  'Hong Kong',\n                  'Ungheria',\n                  'Islanda',\n                  'India',\n                  'Indonesia',\n                  'Iran',\n                  'Iraq',\n                  'Irlanda',\n                  'Isola di Man',\n                  'Israele',\n                  'Italia',\n                  'Giamaica',\n                  'Giappone',\n                  'Jersey',\n                  'Giordania',\n                  'Kazakistan',\n                  'Kenya',\n                  'Kiribati',\n                  'Corea del Sud',\n                  'Kosovo',\n                  'Kurdistan',\n                  'Kuwait',\n                  'Kirghizistan',\n                  'Laos',\n                  'Lettonia',\n                  'Libano',\n                  'Liberia',\n                  'Liechtenstein',\n                  'Lituania',\n                  'Lussemburgo',\n                  'Macao',\n                  'Madagascar',\n                  'Malawi',\n                  'Malesia',\n                  'Maldive',\n                  'Mali',\n                  'Malta',\n                  'Martinica',\n                  'Mauritania',\n                  'Mauritius',\n                  'Mayotte',\n                  'Messico',\n                  'Moldavia',\n                  'Monaco',\n                  'Mongolia',\n                  'Montenegro',\n                  'Montserrat',\n                  'Marocco',\n                  'Mozambico',\n                  'Birmania',\n                  'Namibia',\n                  'Nauru',\n                  'Nepal',\n                  'Paesi Bassi',\n                  'Nuova Caledonia',\n                  'Nuova Zelanda',\n                  'Nicaragua',\n                  'Nigeria',\n                  'Norvegia',\n                  'Oman',\n                  'Altro',\n                  'Pakistan',\n                  'Panama',\n                  'Papua Nuova Guinea',\n                  'Paraguay',\n                  'Per\u00f9',\n                  'Filippine',\n                  'Polonia',\n                  'Portogallo',\n                  'Qatar',\n                  'Riunione',\n                  'Romania',\n                  'Russia',\n                  'Samoa',\n                  'San Marino',\n                  'Sao Tom\u00e9 e Principe',\n                  'Arabia Saudita',\n                  'Senegal',\n                  'Serbia',\n                  'Seychelles',\n                  'Sierra Leone',\n                  'Singapore',\n                  'Slovacchia',\n                  'Slovenia',\n                  'Isole Salomone',\n                  'Sudafrica',\n                  'Georgia del Sud e Isole Sandwich Meridionali',\n                  'Spagna',\n                  'Sri Lanka',\n                  'Sudan',\n                  'Swaziland',\n                  'Svezia',\n                  'Svizzera',\n                  'Siria',\n                  'Taiwan',\n                  'Tanzania',\n                  'Tailandia',\n                  'Trinidad e Tobago',\n                  'Tunisia',\n                  'Turchia',\n                  'Uganda',\n                  'Ucraina',\n                  'Emirati Arabi Uniti',\n                  'Regno Unito',\n                  'Stati Uniti',\n                  'Uruguay',\n                  'Uzbekistan',\n                  'Venezuela',\n                  'Vietnam',\n                  'Yemen',\n                  'Zimbabwe',\n                ],\n                'Webform_Notes__c': 'Raccontaci di pi\u00f9 sulla tua richiesta...',\n                'How_did_you_hear_about_us__c': 'Come ci hai conosciuto?',\n                'Industry': [\n                  'Settore *',\n                  'Beverage Alcolici',\n                  'Fashion & Apparel',\n                  'Automotive',\n                  'Beni di Largo Consumo (CPG)',\n                  'Beni Durevoli',\n                  'Istruzione',\n                  'Servizi Finanziari',\n                  'Gambling & Gaming',\n                  'Pubblica Amministrazione',\n                  'Healthcare & Pharma',\n                  'Industria Manifatturiera',\n                  'Ricerche di Mercato',\n                  'Media & Intrattenimento',\n                  'Settore Non-Profit',\n                  'Ristorazione',\n                  'Retail & GDO',\n                  'Consulenza Aziendale',\n                  'Tecnologia (Software & Hardware)',\n                  'Telecomunicazioni & Utilities',\n                  'Tabacco',\n                  'Trasporti & Logistica',\n                  'Travel & Hospitality',\n                  'Wellness & Fitness',\n                  'Altro',\n                ],\n                'RequestaDemo': \"Prenota un incontro\",\n                'mktoCaptchaDisclaimer': \"Questo sito \\u00e8 protetto da reCAPTCHA e si applicano la <a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\" target=\\\"_blank\\\">Privacy Policy<\\\/a> e i <a href=\\\"https:\\\/\\\/policies.google.com\\\/terms\\\" target=\\\"_blank\\\">Termini di Servizio<\\\/a> di Google.\",\n              },\n              'de': {\n                'FirstName': 'Vorname *',\n                'LastName': 'Nachname *',\n                'Email': 'Email *',\n                'Phone': 'Telefon *',\n                'Company': 'Firma *',\n                'Country': 'Land *',\n                'Button': 'Senden',\n                'Title': 'Berufsbezeichnung *',\n                'InfluencerCopy': 'Wenn Sie ein Toluna Influencer sind oder daran interessiert sind, einer zu werden, folgen Sie bitte <a href=\"https:\/\/www.toluna.com\/de\/home\" target=\"_blank\" rel=\"noopener noreferrer\">diesem Link<\/a>.',\n                'PrivacyPolicy': \"<p>Mit dem Klick auf \\\"Senden\\\" best\\u00e4tigen Sie, dass Sie unsere <span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Datenschutz<\\\/a><\\\/strong><\\\/span> und <span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Cookie-Richtlinien<\\\/a><\\\/strong> gelesen und verstanden haben und mit ihr einverstanden sind.<\\\/span><\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  'Wann m\u00f6chten Sie Ihre Umfrage abschlie\u00dfen?',\n                  'Unmittelbar',\n                  '1-2 Monate',\n                  '3-6 Monate',\n                  'Nicht sicher'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"Sie kontaktieren uns bez\u00fcglich:\",\n                  'Toluna Start Plattform-Demo',\n                  \"Toluna Start Support\",\n                  \"Toluna L\u00f6sungen und Preise\",\n                  'Neues Forschungsprojekt',\n                  'PR & Marketing',\n                  'Lieferant werden'\n                ],\n                'Country': [\n                  'Land *',\n                  'Afghanistan',\n                  '\u00c5land-Inseln',\n                  'Albanien',\n                  'Algerien',\n                  'Andorra',\n                  'Angola',\n                  'Anguilla',\n                  'Antigua und Barbuda',\n                  'Argentinien',\n                  'Armenien',\n                  'Australien',\n                  '\u00d6sterreich',\n                  'Aserbaidschan',\n                  'Bahamas',\n                  'Bahrain',\n                  'Bangladesch',\n                  'Barbados',\n                  'Wei\u00dfrussland',\n                  'Belgien',\n                  'Belize',\n                  'Benin',\n                  'Bermuda',\n                  'Bhutan',\n                  'Bolivien',\n                  'Bosnien und Herzegowina',\n                  'Botsuana',\n                  'Brasilien',\n                  'Britisches Territorium im Indischen Ozean',\n                  'Bulgarien',\n                  'Burkina Faso',\n                  'Burundi',\n                  'Kambodscha',\n                  'Kamerun',\n                  'Kanada',\n                  'Kap Verde',\n                  'Kaimaninseln',\n                  'Zentralafrikanische Republik',\n                  'Tschad',\n                  'Chile',\n                  'China',\n                  'Kolumbien',\n                  'Komoren',\n                  'Kongo',\n                  'Costa Rica',\n                  'Kroatien',\n                  'Kuba',\n                  'Cura\u00e7ao',\n                  'Zypern',\n                  'Tschechische Republik',\n                  'D\u00e4nemark',\n                  'Dschibuti',\n                  'Dominikanische Republik',\n                  'Ecuador',\n                  '\u00c4gypten',\n                  'El Salvador',\n                  '\u00c4quatorialguinea',\n                  'Eritrea',\n                  'Estland',\n                  '\u00c4thiopien',\n                  'F\u00e4r\u00f6er',\n                  'Fidschi',\n                  'Finnland',\n                  'Frankreich',\n                  'Franz\u00f6sisch-Guayana',\n                  'Franz\u00f6sisch-Polynesien',\n                  'Franz\u00f6sische S\u00fcdgebiete',\n                  'Gabun',\n                  'Gambia',\n                  'Georgien',\n                  'Deutschland',\n                  'Ghana',\n                  'Gibraltar',\n                  'Griechenland',\n                  'Gr\u00f6nland',\n                  'Grenada',\n                  'Guadeloupe',\n                  'Guatemala',\n                  'Guernsey',\n                  'Guinea',\n                  'Guyana',\n                  'Haiti',\n                  'Honduras',\n                  'Hong Kong',\n                  'Ungarn',\n                  'Island',\n                  'Indien',\n                  'Indonesien',\n                  'Iran',\n                  'Irak',\n                  'Irland',\n                  'Isle of Man',\n                  'Israel',\n                  'Italien',\n                  'Jamaika',\n                  'Japan',\n                  'Jersey',\n                  'Jordanien',\n                  'Kasachstan',\n                  'Kenia',\n                  'Kiribati',\n                  'S\u00fcdkorea',\n                  'Kosovo',\n                  'Kurdistan',\n                  'Kuwait',\n                  'Kirgisistan',\n                  'Laos',\n                  'Lettland',\n                  'Libanon',\n                  'Liberia',\n                  'Liechtenstein',\n                  'Litauen',\n                  'Luxemburg',\n                  'Macau',\n                  'Madagaskar',\n                  'Malawi',\n                  'Malaysia',\n                  'Malediven',\n                  'Mali',\n                  'Malta',\n                  'Martinique',\n                  'Mauretanien',\n                  'Mauritius',\n                  'Mayotte',\n                  'Mexiko',\n                  'Moldawien',\n                  'Monaco',\n                  'Mongolei',\n                  'Montenegro',\n                  'Montserrat',\n                  'Marokko',\n                  'Mosambik',\n                  'Myanmar',\n                  'Namibia',\n                  'Nauru',\n                  'Nepal',\n                  'Niederlande',\n                  'Neukaledonien',\n                  'Neuseeland',\n                  'Nicaragua',\n                  'Nigeria',\n                  'Norwegen',\n                  'Oman',\n                  'Andere',\n                  'Pakistan',\n                  'Panama',\n                  'Papua-Neuguinea',\n                  'Paraguay',\n                  'Peru',\n                  'Philippinen',\n                  'Polen',\n                  'Portugal',\n                  'Katar',\n                  'R\u00e9union',\n                  'Rum\u00e4nien',\n                  'Russland',\n                  'Samoa',\n                  'San Marino',\n                  'S\u00e3o Tom\u00e9 und Pr\u00edncipe',\n                  'Saudi-Arabien',\n                  'Senegal',\n                  'Serbien',\n                  'Seychellen',\n                  'Sierra Leone',\n                  'Singapur',\n                  'Slowakei',\n                  'Slowenien',\n                  'Salomonen',\n                  'S\u00fcdafrika',\n                  'S\u00fcdgeorgien und die S\u00fcdlichen Sandwichinseln',\n                  'Spanien',\n                  'Sri Lanka',\n                  'Sudan',\n                  'Swasiland',\n                  'Schweden',\n                  'Schweiz',\n                  'Syrien',\n                  'Taiwan',\n                  'Tansania',\n                  'Thailand',\n                  'Trinidad und Tobago',\n                  'Tunesien',\n                  'T\u00fcrkei',\n                  'Uganda',\n                  'Ukraine',\n                  'Vereinigte Arabische Emirate',\n                  'Vereinigtes K\u00f6nigreich',\n                  'Vereinigte Staaten',\n                  'Uruguay',\n                  'Usbekistan',\n                  'Venezuela',\n                  'Vietnam',\n                  'Jemen',\n                  'Simbabwe',\n                ],\n                'Webform_Notes__c': 'Geben Sie uns mehr Informationen zu Ihrer Anfrage...',\n                'How_did_you_hear_about_us__c': 'Wie haben Sie von uns erfahren?',\n                'Industry': [\n                  'Branche *',\n                  'Alkoholische Getr\u00e4nke',\n                  'Bekleidung',\n                  'Automobilindustrie',\n                  'Verpackte Konsumg\u00fcter (CPG)',\n                  'Langlebige G\u00fcter',\n                  'Bildung',\n                  'Finanzdienstleistungen',\n                  'Gl\u00fccksspiel & Gaming',\n                  'Regierung',\n                  'Gesundheitswesen',\n                  'Fertigung',\n                  'Marktforschung',\n                  'Medien und Unterhaltung',\n                  'Gemeinn\u00fctzige Organisationen',\n                  'Gastst\u00e4tten',\n                  'Einzelhandel',\n                  'Dienstleistungen (Beratung oder Handel)',\n                  'Technologie (Software und Hardware)',\n                  'Telekommunikation und Versorgungsunternehmen',\n                  'Tabakwaren',\n                  'Transport und Logistik',\n                  'Reisen und Gastgewerbe',\n                  'Wellness und Fitness',\n                  'Andere',\n                ],\n                'RequestaDemo': \"Demo anfordern\",\n                'mktoCaptchaDisclaimer': \"Diese Website wird durch reCAPTCHA gesch\\u00fctzt und es gelten die <a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\" target=\\\"_blank\\\">Datenschutzerkl\\u00e4rung<\\\/a> und <a href=\\\"https:\\\/\\\/policies.google.com\\\/terms\\\" target=\\\"_blank\\\">Nutzungsbedingungen<\\\/a> von Google.\",\n              },\n              'es': {\n                'FirstName': 'Nombre *',\n                'LastName': 'Apellido *',\n                'Email': 'Email *',\n                'Phone': 'N\u00famero de tel\u00e9fono *',\n                'Company': 'Empresa *',\n                'Country': 'Pa\u00eds *',\n                'Button': 'Enviar',\n                'Title': 'Cargo *',\n                'InfluencerCopy': 'Si eres miembro del panel Toluna Influencers o est\u00e1s interesado en unirte, sigue <a href=\"https:\/\/www.toluna.com\/es\/home\" target=\"_blank\" rel=\"noopener noreferrer\">este enlace<\/a>.',\n                'PrivacyPolicy': \"<p>Haciendo clic en \\\"Enviar\\\" est\\u00e1 aceptando nuestra<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Pol\\u00edtica de Privacidad<\\\/a><\\\/strong><\\\/span><span> <\\\/span>y<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Pol\\u00edtica sobre Cookies.<\\\/a><\\\/strong><\\\/span><\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  '\u00bfCu\u00e1ndo piensa completar la encuesta?',\n                  'Inmediatamente',\n                  'De 1-2 meses',\n                  'De 3-6 meses',\n                  'No estoy seguro'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"\u00bfC\u00f3mo podemos ayudarte?\",\n                  'Demostraci\u00f3n de Toluna Start',\n                  \"Soporte de Toluna Start\",\n                  \"Soluciones y precios\",\n                  'Nuevo proyecto de investigaci\u00f3n',\n                  'PR y Marketing',\n                  'Proveedorores'\n\n                ],\n                'Country': [\n                  'Pa\u00eds *',\n                  'Afganist\u00e1n',\n                  'Islas Aland',\n                  'Albania',\n                  'Argelia',\n                  'Andorra',\n                  'Angola',\n                  'Anguila',\n                  'Antigua y Barbuda',\n                  'Argentina',\n                  'Armenia',\n                  'Australia',\n                  'Austria',\n                  'Azerbaiy\u00e1n',\n                  'Bahamas',\n                  'Bar\u00e9in',\n                  'Banglad\u00e9s',\n                  'Barbados',\n                  'Bielorrusia',\n                  'B\u00e9lgica',\n                  'Belice',\n                  'Ben\u00edn',\n                  'Bermudas',\n                  'But\u00e1n',\n                  'Bolivia',\n                  'Bosnia y Herzegovina',\n                  'Botsuana',\n                  'Brasil',\n                  'Territorio Brit\u00e1nico del Oc\u00e9ano \u00cdndico',\n                  'Bulgaria',\n                  'Burkina Faso',\n                  'Burundi',\n                  'Camboya',\n                  'Camer\u00fan',\n                  'Canad\u00e1',\n                  'Cabo Verde',\n                  'Islas Caim\u00e1n',\n                  'Rep\u00fablica Centroafricana',\n                  'Chad',\n                  'Chile',\n                  'China',\n                  'Colombia',\n                  'Comoras',\n                  'Congo',\n                  'Costa Rica',\n                  'Croacia',\n                  'Cuba',\n                  'Curazao',\n                  'Chipre',\n                  'Rep\u00fablica Checa',\n                  'Dinamarca',\n                  'Yibuti',\n                  'Rep\u00fablica Dominicana',\n                  'Ecuador',\n                  'Egipto',\n                  'El Salvador',\n                  'Guinea Ecuatorial',\n                  'Eritrea',\n                  'Estonia',\n                  'Etiop\u00eda',\n                  'Islas Feroe',\n                  'Fiyi',\n                  'Finlandia',\n                  'Francia',\n                  'Guayana Francesa',\n                  'Polinesia Francesa',\n                  'Territorios Australes Franceses',\n                  'Gab\u00f3n',\n                  'Gambia',\n                  'Georgia',\n                  'Alemania',\n                  'Ghana',\n                  'Gibraltar',\n                  'Grecia',\n                  'Groenlandia',\n                  'Granada',\n                  'Guadalupe',\n                  'Guatemala',\n                  'Guernsey',\n                  'Guinea',\n                  'Guyana',\n                  'Hait\u00ed',\n                  'Honduras',\n                  'Hong Kong',\n                  'Hungr\u00eda',\n                  'Islandia',\n                  'India',\n                  'Indonesia',\n                  'Ir\u00e1n',\n                  'Irak',\n                  'Irlanda',\n                  'Isla de Man',\n                  'Israel',\n                  'Italia',\n                  'Jamaica',\n                  'Jap\u00f3n',\n                  'Jersey',\n                  'Jordania',\n                  'Kazajist\u00e1n',\n                  'Kenia',\n                  'Kiribati',\n                  'Corea del Sur',\n                  'Kosovo',\n                  'Kurdist\u00e1n',\n                  'Kuwait',\n                  'Kirguist\u00e1n',\n                  'Laos',\n                  'Letonia',\n                  'L\u00edbano',\n                  'Liberia',\n                  'Liechtenstein',\n                  'Lituania',\n                  'Luxemburgo',\n                  'Macao',\n                  'Madagascar',\n                  'Malawi',\n                  'Malasia',\n                  'Maldivas',\n                  'Mal\u00ed',\n                  'Malta',\n                  'Martinica',\n                  'Mauritania',\n                  'Mauricio',\n                  'Mayotte',\n                  'M\u00e9xico',\n                  'Moldavia',\n                  'M\u00f3naco',\n                  'Mongolia',\n                  'Montenegro',\n                  'Montserrat',\n                  'Marruecos',\n                  'Mozambique',\n                  'Myanmar',\n                  'Namibia',\n                  'Nauru',\n                  'Nepal',\n                  'Pa\u00edses Bajos',\n                  'Nueva Caledonia',\n                  'Nueva Zelanda',\n                  'Nicaragua',\n                  'Nigeria',\n                  'Noruega',\n                  'Om\u00e1n',\n                  'Otro',\n                  'Pakist\u00e1n',\n                  'Panam\u00e1',\n                  'Pap\u00faa Nueva Guinea',\n                  'Paraguay',\n                  'Per\u00fa',\n                  'Filipinas',\n                  'Polonia',\n                  'Portugal',\n                  'Catar',\n                  'Reuni\u00f3n',\n                  'Rumania',\n                  'Rusia',\n                  'Samoa',\n                  'San Marino',\n                  'Santo Tom\u00e9 y Pr\u00edncipe',\n                  'Arabia Saudita',\n                  'Senegal',\n                  'Serbia',\n                  'Seychelles',\n                  'Sierra Leona',\n                  'Singapur',\n                  'Eslovaquia',\n                  'Eslovenia',\n                  'Islas Salom\u00f3n',\n                  'Sud\u00e1frica',\n                  'Islas Georgias del Sur y Sandwich del Sur',\n                  'Espa\u00f1a',\n                  'Sri Lanka',\n                  'Sud\u00e1n',\n                  'Suazilandia',\n                  'Suecia',\n                  'Suiza',\n                  'Siria',\n                  'Taiw\u00e1n',\n                  'Tanzania',\n                  'Tailandia',\n                  'Trinidad y Tobago',\n                  'T\u00fanez',\n                  'Turqu\u00eda',\n                  'Uganda',\n                  'Ucrania',\n                  'Emiratos \u00c1rabes Unidos',\n                  'Reino Unido',\n                  'Estados Unidos',\n                  'Uruguay',\n                  'Uzbekist\u00e1n',\n                  'Venezuela',\n                  'Vietnam',\n                  'Yemen',\n                  'Zimbabue',\n                ],\n                'Webform_Notes__c': 'Cu\u00e9ntanos m\u00e1s sobre tu consulta...',\n                'How_did_you_hear_about_us__c': '\u00bfC\u00f3mo nos has conocido?',\n                'Industry': [\n                  'Sector *',\n                  'Bebidas Alcoh\u00f3licas',\n                  'Textil, Confecci\u00f3n y Calzado',\n                  'Automotriz',\n                  'Bienes de Consumo (CPG)',\n                  'Bienes Duraderos',\n                  'Educaci\u00f3n',\n                  'Servicios Financieros',\n                  'Apuestas y Gaming',\n                  'Gobierno',\n                  'Salud',\n                  'Manufactura',\n                  'Investigaci\u00f3n de Mercados',\n                  'Medios y Entretenimiento',\n                  'Organizaciones sin Fines de Lucro',\n                  'Restaurantes',\n                  'Comercio Minorista',\n                  'Servicios (Consultor\u00eda o Negocios)',\n                  'Tecnolog\u00eda (Software y Hardware)',\n                  'Telecomunicaciones y Servicios P\u00fablicos',\n                  'Tabaco',\n                  'Transporte y Log\u00edstica',\n                  'Viajes, turismo y hosteler\u00eda',\n                  'Bienestar y Fitness',\n                  'Otros',\n                ],\n                'RequestaDemo': \"Reserva una demo\",\n                'mktoCaptchaDisclaimer': \"Este sitio est\\u00e1 protegido por reCAPTCHA y se aplican la <a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\" target=\\\"_blank\\\">Pol\\u00edtica de Privacidad<\\\/a> y los <a href=\\\"https:\\\/\\\/policies.google.com\\\/terms\\\" target=\\\"_blank\\\">T\\u00e9rminos de Servicio<\\\/a> de Google.\",\n              },\n              'pt-br': {\n                'FirstName': 'Primeiro Nome *',\n                'LastName': '\u00daltimo Nome *',\n                'Email': 'Email *',\n                'Phone': 'Telefone *',\n                'Company': 'Empresa *',\n                'Country': 'Pa\u00eds *',\n                'Button': 'Enviar',\n                'Title': 'Cargo *',\n                'InfluencerCopy': 'Se voc\u00ea j\u00e1 faz parte do painel Toluna Influencers ou tem interesse em participar, siga <a href=\"https:\/\/www.toluna.com\/pt\/home\" target=\"_blank\" rel=\"noopener noreferrer\">este link<\/a>.',\n                'PrivacyPolicy': \"<p>Ao clicar em \\\"Enviar\\\" voc\\u00ea estar\\u00e1 aceitando nossas<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Pol\\u00edticas de Privacidade<\\\/a><\\\/strong><\\\/span><span> <\\\/span>e<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Cookies.<\\\/a><\\\/strong><\\\/span><\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  'Quando voc\u00ea est\u00e1 pretendendo concluir sua pesquisa?',\n                  'Imediatamente',\n                  '1-2 meses',\n                  '3-6 meses',\n                  'N\u00e3o sei'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"Como podemos te ajudar?\",\n                  'Demonstra\u00e7\u00e3o do Toluna Start',\n                  \"Suporte do Toluna Start\",\n                  \"Solu\u00e7\u00f5es e pre\u00e7os\",\n                  'Novo projeto de pesquisa',\n                  'PR e Marketing',\n                  'Fornecedores'\n\n                ],\n                'Country': [\n                  'Pa\u00eds *',\n                  'Afeganist\u00e3o',\n                  'Ilhas Aland',\n                  'Alb\u00e2nia',\n                  'Arg\u00e9lia',\n                  'Andorra',\n                  'Angola',\n                  'Anguila',\n                  'Ant\u00edgua e Barbuda',\n                  'Argentina',\n                  'Arm\u00eania',\n                  'Austr\u00e1lia',\n                  '\u00c1ustria',\n                  'Azerbaij\u00e3o',\n                  'Bahamas',\n                  'Bahrein',\n                  'Bangladesh',\n                  'Barbados',\n                  'Bielorr\u00fassia',\n                  'B\u00e9lgica',\n                  'Belize',\n                  'Benin',\n                  'Bermudas',\n                  'But\u00e3o',\n                  'Bol\u00edvia',\n                  'B\u00f3snia e Herzegovina',\n                  'Botsuana',\n                  'Brasil',\n                  'Territ\u00f3rio Brit\u00e2nico do Oceano \u00cdndico',\n                  'Bulg\u00e1ria',\n                  'Burkina Faso',\n                  'Burundi',\n                  'Camboja',\n                  'Camar\u00f5es',\n                  'Canad\u00e1',\n                  'Cabo Verde',\n                  'Ilhas Cayman',\n                  'Rep\u00fablica Centro-Africana',\n                  'Chade',\n                  'Chile',\n                  'China',\n                  'Col\u00f4mbia',\n                  'Comores',\n                  'Congo',\n                  'Costa Rica',\n                  'Cro\u00e1cia',\n                  'Cuba',\n                  'Cura\u00e7ao',\n                  'Chipre',\n                  'Rep\u00fablica Tcheca',\n                  'Dinamarca',\n                  'Djibuti',\n                  'Rep\u00fablica Dominicana',\n                  'Equador',\n                  'Egito',\n                  'El Salvador',\n                  'Guin\u00e9 Equatorial',\n                  'Eritreia',\n                  'Est\u00f4nia',\n                  'Eti\u00f3pia',\n                  'Ilhas Faro\u00e9',\n                  'Fiji',\n                  'Finl\u00e2ndia',\n                  'Fran\u00e7a',\n                  'Guiana Francesa',\n                  'Polin\u00e9sia Francesa',\n                  'Territ\u00f3rios Franceses do Sul',\n                  'Gab\u00e3o',\n                  'G\u00e2mbia',\n                  'Ge\u00f3rgia',\n                  'Alemanha',\n                  'Gana',\n                  'Gibraltar',\n                  'Gr\u00e9cia',\n                  'Groenl\u00e2ndia',\n                  'Granada',\n                  'Guadalupe',\n                  'Guatemala',\n                  'Guernsey',\n                  'Guin\u00e9',\n                  'Guiana',\n                  'Haiti',\n                  'Honduras',\n                  'Hong Kong',\n                  'Hungria',\n                  'Isl\u00e2ndia',\n                  '\u00cdndia',\n                  'Indon\u00e9sia',\n                  'Ir\u00e3',\n                  'Iraque',\n                  'Irlanda',\n                  'Ilha de Man',\n                  'Israel',\n                  'It\u00e1lia',\n                  'Jamaica',\n                  'Jap\u00e3o',\n                  'Jersey',\n                  'Jord\u00e2nia',\n                  'Cazaquist\u00e3o',\n                  'Qu\u00eania',\n                  'Kiribati',\n                  'Coreia do Sul',\n                  'Kosovo',\n                  'Curdist\u00e3o',\n                  'Kuwait',\n                  'Quirguist\u00e3o',\n                  'Laos',\n                  'Let\u00f4nia',\n                  'L\u00edbano',\n                  'Lib\u00e9ria',\n                  'Liechtenstein',\n                  'Litu\u00e2nia',\n                  'Luxemburgo',\n                  'Macau',\n                  'Madagascar',\n                  'Malawi',\n                  'Mal\u00e1sia',\n                  'Maldivas',\n                  'Mali',\n                  'Malta',\n                  'Martinica',\n                  'Maurit\u00e2nia',\n                  'Maur\u00edcia',\n                  'Mayotte',\n                  'M\u00e9xico',\n                  'Mold\u00e1via',\n                  'M\u00f4naco',\n                  'Mong\u00f3lia',\n                  'Montenegro',\n                  'Montserrat',\n                  'Marrocos',\n                  'Mo\u00e7ambique',\n                  'Mianmar',\n                  'Nam\u00edbia',\n                  'Nauru',\n                  'Nepal',\n                  'Pa\u00edses Baixos',\n                  'Nova Caled\u00f4nia',\n                  'Nova Zel\u00e2ndia',\n                  'Nicar\u00e1gua',\n                  'Nig\u00e9ria',\n                  'Noruega',\n                  'Om\u00e3',\n                  'Outro',\n                  'Paquist\u00e3o',\n                  'Panam\u00e1',\n                  'Papua Nova Guin\u00e9',\n                  'Paraguai',\n                  'Peru',\n                  'Filipinas',\n                  'Pol\u00f4nia',\n                  'Portugal',\n                  'Catar',\n                  'Reuni\u00e3o',\n                  'Rom\u00eania',\n                  'R\u00fassia',\n                  'Samoa',\n                  'San Marino',\n                  'S\u00e3o Tom\u00e9 e Pr\u00edncipe',\n                  'Ar\u00e1bia Saudita',\n                  'Senegal',\n                  'S\u00e9rvia',\n                  'Seychelles',\n                  'Serra Leoa',\n                  'Singapura',\n                  'Eslov\u00e1quia',\n                  'Eslov\u00eania',\n                  'Ilhas Salom\u00e3o',\n                  '\u00c1frica do Sul',\n                  'Ge\u00f3rgia do Sul e Ilhas Sandwich do Sul',\n                  'Espanha',\n                  'Sri Lanka',\n                  'Sud\u00e3o',\n                  'Suazil\u00e2ndia',\n                  'Su\u00e9cia',\n                  'Su\u00ed\u00e7a',\n                  'S\u00edria',\n                  'Taiwan',\n                  'Tanz\u00e2nia',\n                  'Tail\u00e2ndia',\n                  'Trinidad e Tobago',\n                  'Tun\u00edsia',\n                  'Turquia',\n                  'Uganda',\n                  'Ucr\u00e2nia',\n                  'Emirados \u00c1rabes Unidos',\n                  'Reino Unido',\n                  'Estados Unidos',\n                  'Uruguai',\n                  'Uzbequist\u00e3o',\n                  'Venezuela',\n                  'Vietn\u00e3',\n                  'I\u00e9men',\n                  'Zimb\u00e1bue',\n                ],\n                'Webform_Notes__c': 'Conte-nos mais sobre sua solicita\u00e7\u00e3o...',\n                'How_did_you_hear_about_us__c': 'Como conheceu nossa empresa?',\n                'Industry': [\n                  'Ind\u00fastria *',\n                  'Bebidas Alco\u00f3licas',\n                  'T\u00eaxtil, Confec\u00e7\u00e3o e Cal\u00e7ados',\n                  'Automotivo',\n                  'Bens de Consumo (CPG)',\n                  'Bens Dur\u00e1veis',\n                  'Educa\u00e7\u00e3o',\n                  'Servi\u00e7os Financeiros',\n                  'Apostas e Gaming',\n                  'Governo',\n                  'Sa\u00fade',\n                  'Manufatura',\n                  'Pesquisa de Mercado',\n                  'M\u00eddia e Entretenimento',\n                  'Organiza\u00e7\u00f5es sem Fins Lucrativos',\n                  'Restaurantes',\n                  'Varejo',\n                  'Servi\u00e7os (Consultoria ou Neg\u00f3cios)',\n                  'Tecnologia (Software & Hardware)',\n                  'Telecomunica\u00e7\u00f5es e Servi\u00e7os P\u00fablicos',\n                  'Tabaco',\n                  'Transporte e Log\u00edstica',\n                  'Viagens, Turismo y Hotelaria',\n                  'Bem-Estar e Fitness',\n                  'Outros',\n                ],\n                'RequestaDemo': \"Solicite uma demo\",\n                'mktoCaptchaDisclaimer': \"<p>Este site \\u00e9 protegido pelo reCAPTCHA e aplicam-se a <a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\" target=\\\"_blank\\\">Pol\\u00edtica de Privacidade<\\\/a> e os <a href=\\\"https:\\\/\\\/policies.google.com\\\/terms\\\" target=\\\"_blank\\\">Termos de Servi\\u00e7o<\\\/a> do Google.<\\\/p>\",\n              },\n              'ja': {\n                'FirstName': '\u540d *',\n                'LastName': '\u59d3 *',\n                'Email': '\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9 *',\n                'Phone': '\u96fb\u8a71\u756a\u53f7 *',\n                'Company': '\u4f1a\u793e\u540d *',\n                'Country': '\u56fd *',\n                'Button': '\u304a\u554f\u3044\u5408\u308f\u305b',\n                'Title': '\u5f79\u8077 *',\n                'InfluencerCopy': 'Toluna\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u65b9\u3001\u307e\u305f\u306fToluna\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u306a\u308b\u3053\u3068\u3092\u3054\u5e0c\u671b\u306e\u65b9\u306f\u3001\u3053\u3061\u3089\u306e <a href=\"https:\/\/www.toluna.com\/home\" target=\"_blank\" rel=\"noopener noreferrer\">\u30ea\u30f3\u30af<\/a> \u3092\u3054\u5229\u7528\u304f\u3060\u3055\u3044',\n                'PrivacyPolicy': 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'\u307e\u3060\u308f\u304b\u3089\u306a\u3044'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"\u304a\u554f\u3044\u5408\u308f\u305b\u5185\u5bb9:\",\n                  'Toluna Start \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30c7\u30e2\u306b\u3064\u3044\u3066',\n                  \"Toluna Start \u306e\u30b5\u30dd\u30fc\u30c8\u306b\u3064\u3044\u3066\",\n                  \"Toluna \u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304a\u3088\u3073\u6599\u91d1\u306b\u3064\u3044\u3066\",\n                  '\u65b0\u3057\u3044\u8abf\u67fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u3054\u76f8\u8ac7\u306b\u3064\u3044\u3066',\n                  '\u5e83\u5831\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066',\n                  '\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3068\u3057\u3066\u306e\u63d0\u643a\u306b\u3064\u3044\u3066'\n\n                ],\n                'Country': [\n                  '\u56fd *',\n             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'\u30b1\u30a4\u30de\u30f3\u8af8\u5cf6',\n                  '\u4e2d\u592e\u30a2\u30d5\u30ea\u30ab\u5171\u548c\u56fd',\n                  '\u30c1\u30e3\u30c9',\n                  '\u30c1\u30ea',\n                  '\u4e2d\u56fd',\n                  '\u30b3\u30ed\u30f3\u30d3\u30a2',\n                  '\u30b3\u30e2\u30ed',\n                  '\u30b3\u30f3\u30b4',\n                  '\u30b3\u30b9\u30bf\u30ea\u30ab',\n                  '\u30af\u30ed\u30a2\u30c1\u30a2',\n                  '\u30ad\u30e5\u30fc\u30d0',\n                  '\u30ad\u30e5\u30e9\u30bd\u30fc',\n                  '\u30ad\u30d7\u30ed\u30b9',\n                  '\u30c1\u30a7\u30b3\u5171\u548c\u56fd',\n                  '\u30c7\u30f3\u30de\u30fc\u30af',\n                  '\u30b8\u30d6\u30c1',\n                  '\u30c9\u30df\u30cb\u30ab\u5171\u548c\u56fd',\n                  '\u30a8\u30af\u30a2\u30c9\u30eb',\n                  '\u30a8\u30b8\u30d7\u30c8',\n                  '\u30a8\u30eb\u30b5\u30eb\u30d0\u30c9\u30eb',\n 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'\u30ae\u30ea\u30b7\u30e3',\n                  '\u30b0\u30ea\u30fc\u30f3\u30e9\u30f3\u30c9',\n                  '\u30b0\u30ec\u30ca\u30c0',\n                  '\u30b0\u30a2\u30c9\u30eb\u30fc\u30d7',\n                  '\u30b0\u30a2\u30c6\u30de\u30e9',\n                  '\u30ac\u30fc\u30f3\u30b8\u30fc',\n                  '\u30ae\u30cb\u30a2',\n                  '\u30ac\u30a4\u30a2\u30ca',\n                  '\u30cf\u30a4\u30c1',\n                  '\u30db\u30f3\u30b8\u30e5\u30e9\u30b9',\n                  '\u9999\u6e2f',\n                  '\u30cf\u30f3\u30ac\u30ea\u30fc',\n                  '\u30a2\u30a4\u30b9\u30e9\u30f3\u30c9',\n                  '\u30a4\u30f3\u30c9',\n                  '\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2',\n                  '\u30a4\u30e9\u30f3',\n                  '\u30a4\u30e9\u30af',\n                  '\u30a2\u30a4\u30eb\u30e9\u30f3\u30c9',\n                  '\u30de\u30f3\u5cf6',\n                  '\u30a4\u30b9\u30e9\u30a8\u30eb',\n                  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'\u30df\u30e3\u30f3\u30de\u30fc',\n                  '\u30ca\u30df\u30d3\u30a2',\n                  '\u30ca\u30a6\u30eb',\n                  '\u30cd\u30d1\u30fc\u30eb',\n                  '\u30aa\u30e9\u30f3\u30c0',\n                  '\u30cb\u30e5\u30fc\u30ab\u30ec\u30c9\u30cb\u30a2',\n                  '\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9',\n                  '\u30cb\u30ab\u30e9\u30b0\u30a2',\n                  '\u30ca\u30a4\u30b8\u30a7\u30ea\u30a2',\n                  '\u30ce\u30eb\u30a6\u30a7\u30fc',\n                  '\u30aa\u30de\u30fc\u30f3',\n                  '\u305d\u306e\u4ed6',\n                  '\u30d1\u30ad\u30b9\u30bf\u30f3',\n                  '\u30d1\u30ca\u30de',\n                  '\u30d1\u30d7\u30a2\u30cb\u30e5\u30fc\u30ae\u30cb\u30a2',\n                  '\u30d1\u30e9\u30b0\u30a2\u30a4',\n                  '\u30da\u30eb\u30fc',\n                  '\u30d5\u30a3\u30ea\u30d4\u30f3',\n                  '\u30dd\u30fc\u30e9\u30f3\u30c9',\n                  '\u30dd\u30eb\u30c8\u30ac\u30eb',\n                  '\u30ab\u30bf\u30fc\u30eb',\n                  '\u30ec\u30e6\u30cb\u30aa\u30f3',\n                  '\u30eb\u30fc\u30de\u30cb\u30a2',\n                  '\u30ed\u30b7\u30a2',\n                  '\u30b5\u30e2\u30a2',\n                  '\u30b5\u30f3\u30de\u30ea\u30ce',\n                  '\u30b5\u30f3\u30c8\u30e1\u30fb\u30d7\u30ea\u30f3\u30b7\u30da',\n                  '\u30b5\u30a6\u30b8\u30a2\u30e9\u30d3\u30a2',\n                  '\u30bb\u30cd\u30ac\u30eb',\n                  '\u30bb\u30eb\u30d3\u30a2',\n                  '\u30bb\u30fc\u30b7\u30a7\u30eb',\n                  '\u30b7\u30a8\u30e9\u30ec\u30aa\u30cd',\n                  '\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb',\n                  '\u30b9\u30ed\u30d0\u30ad\u30a2',\n                  '\u30b9\u30ed\u30d9\u30cb\u30a2',\n                  '\u30bd\u30ed\u30e2\u30f3\u8af8\u5cf6',\n                  '\u5357\u30a2\u30d5\u30ea\u30ab',\n                  '\u30b5\u30a6\u30b9\u30b8\u30e7\u30fc\u30b8\u30a2\u30fb\u30b5\u30a6\u30b9\u30b5\u30f3\u30c9\u30a6\u30a3\u30c3\u30c1\u8af8\u5cf6',\n                  '\u30b9\u30da\u30a4\u30f3',\n                  '\u30b9\u30ea\u30e9\u30f3\u30ab',\n                  '\u30b9\u30fc\u30c0\u30f3',\n                  '\u30b9\u30ef\u30b8\u30e9\u30f3\u30c9',\n                  '\u30b9\u30a6\u30a7\u30fc\u30c7\u30f3',\n                  '\u30b9\u30a4\u30b9',\n                  '\u30b7\u30ea\u30a2',\n                  '\u53f0\u6e7e',\n                  '\u30bf\u30f3\u30b6\u30cb\u30a2',\n                  '\u30bf\u30a4',\n                  '\u30c8\u30ea\u30cb\u30c0\u30fc\u30c9\u30fb\u30c8\u30d0\u30b4',\n                  '\u30c1\u30e5\u30cb\u30b8\u30a2',\n                  '\u30c8\u30eb\u30b3',\n                  '\u30a6\u30ac\u30f3\u30c0',\n                  '\u30a6\u30af\u30e9\u30a4\u30ca',\n                  '\u30a2\u30e9\u30d6\u9996\u9577\u56fd\u9023\u90a6',\n                  '\u30a4\u30ae\u30ea\u30b9',\n                  '\u30a2\u30e1\u30ea\u30ab\u5408\u8846\u56fd',\n                  '\u30a6\u30eb\u30b0\u30a2\u30a4',\n                  '\u30a6\u30ba\u30d9\u30ad\u30b9\u30bf\u30f3',\n                  '\u30d9\u30cd\u30ba\u30a8\u30e9',\n                  '\u30d9\u30c8\u30ca\u30e0',\n                  '\u30a4\u30a8\u30e1\u30f3',\n                  '\u30b8\u30f3\u30d0\u30d6\u30a8',\n                ],\n                'mktoCaptchaDisclaimer': \"\\u3053\\u306e\\u30b5\\u30a4\\u30c8\\u306freCAPTCHA\\u306b\\u3088\\u3063\\u3066\\u4fdd\\u8b77\\u3055\\u308c\\u3066\\u304a\\u308a\\u3001Google\\u306e<a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\" target=\\\"_blank\\\">Privacy Policy<\\\/a>\\u3068<a href=\\\"<a href=\\\"https:\\\/\\\/policies.google.com\\\/terms\\\" target=\\\"_blank\\\">Terms of Service<\\\/a>\\u304c\\u9069\\u7528\\u3055\\u308c\\u307e\\u3059\\u3002\",\n                'Industry': [\n                  '\u304a\u9078\u3073\u304f\u3060\u3055\u3044...',\n                  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'BtoB\u30b5\u30fc\u30d3\u30b9\uff08\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30fb\u30d3\u30b8\u30cd\u30b9\u30b5\u30fc\u30d3\u30b9\uff09',\n                  '\u30c6\u30af\u30ce\u30ed\u30b8\u30fc (\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3068\u30cf\u200b\u200b\u30fc\u30c9\u30a6\u30a7\u30a2)',\n                  '\u96fb\u6c17\u901a\u4fe1\u4e8b\u696d\u304a\u3088\u3073\u516c\u5171\u4e8b\u696d',\n                  '\u30bf\u30d0\u30b3',\n                  '\u904b\u9001\u696d\u304a\u3088\u3073\u7269\u6d41\u696d',\n                  '\u65c5\u884c\u696d\u3068\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3',\n                  '\u30b9\u30dd\u30fc\u30c4\u3001\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u3001\u30a6\u30a7\u30eb\u30cd\u30b9\u30b5\u30fc\u30d3\u30b9\u4e8b\u696d',\n                  '\u4ed6\u306e',\n                ],\n                'RequestaDemo': \"\u30c7\u30e2\u3092\u30ea\u30af\u30a8\u30b9\u30c8\u3059\u308b\",\n                'Webform_Notes__c': \"\u304a\u554f\u3044\u5408\u308f\u305b\u306e\u5185\u5bb9\u306b\u3064\u3044\u3066\u3001\u3082\u3046\u5c11\u3057\u8a73\u3057\u304f\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002\",\n              },\n              'en': {\n                'FirstName': 'First name *',\n                'LastName': 'Last Name *',\n                'Email': 'Work Email *',\n                'Phone': 'Phone Number *',\n                'Company': 'Company *',\n                'Country': 'Country *',\n                'Button': 'Submit',\n                'Title': 'Job Title *',\n                'InfluencerCopy': 'If you are a Toluna Influencer or are interested in becoming one, please follow <a href=\"https:\/\/www.toluna.com\/home\" target=\"_blank\" rel=\"noopener noreferrer\">this link<\/a>.',\n                'PrivacyPolicy': \"<p>By clicking \\\"submit\\\" you are accepting our<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/privacy-policy\\\/\\\" style=\\\"color: #ffffff;\\\">Privacy Policy<\\\/a><\\\/strong><\\\/span><span> <\\\/span>and<span> <\\\/span><span style=\\\"color: #ffffff;\\\"><strong><a href=\\\"https:\\\/\\\/tolunacorporate.com\\\/legal\\\/your-cookies\\\/\\\" style=\\\"color: #ffffff;\\\">Cookie Policy.<\\\/a><\\\/strong><\\\/span><\\\/p>\",\n                'When_do_you_want_to_launch__c': [\n                  'When are you looking to complete your survey?',\n                  'Immediately',\n                  '1-2 Months',\n                  '3-6 Months',\n                  'Not sure'\n                ],\n                'Contact_Form_Inquiry_Type__c': [\n                  \"You are contacting us about:\",\n                  'Toluna Start Insights Platform Demo',\n                  \"Toluna Start Support\",\n                  \"Toluna Solutions and Pricing\",\n                  'New Research Project',\n                  'PR & Marketing',\n                  'Becoming a Supplier'\n\n                ],\n                'Country': [\n                  'Country *',\n                  'Afghanistan',\n                  'Aland Islands',\n                  'Albania',\n                  'Algeria',\n                  'Andorra',\n                  'Angola',\n                  'Anguilla',\n                  'Antigua and Barbuda',\n                  'Argentina',\n                  'Armenia',\n                  'Australia',\n                  'Austria',\n                  'Azerbaijian',\n                  'Bahamas',\n                  'Bahrain',\n                  'Bangladesh',\n                  'Barbados',\n                  'Belarus',\n                  'Belgium',\n                  'Belize',\n                  'Benin',\n                  'Bermuda',\n                  'Bhutan',\n                  'Bolivia',\n                  'Bosnia and Herzegovina',\n                  'Botswana',\n                  'Brazil',\n        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