{"id":50499,"date":"2025-10-28T03:03:00","date_gmt":"2025-10-28T02:03:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=50499"},"modified":"2026-01-15T14:39:34","modified_gmt":"2026-01-15T13:39:34","slug":"toluna-introduces-act-instant-ai","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/pl\/toluna-introduces-act-instant-ai\/","title":{"rendered":"Toluna\u2019s ACT Instant AI ushers in a new era of beyond-limits ad testing with synthetic personas"},"content":{"rendered":"<style>.wp-block-toluna-advancedheading.kt-adv-heading50499_0a2d50-d9, .wp-block-toluna-advancedheading.kt-adv-heading50499_0a2d50-d9[data-kb-block=\"kb-adv-heading50499_0a2d50-d9\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading50499_0a2d50-d9 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading50499_0a2d50-d9[data-kb-block=\"kb-adv-heading50499_0a2d50-d9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading50499_0a2d50-d9 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading50499_0a2d50-d9\"><strong>LONDON, October 28, 2025<\/strong> \u2014 Toluna, the global insights leader, today announced the launch of<strong> <a href=\"https:\/\/tolunacorporate.com\/our-solutions\/brand-and-campaign\/advertising-testing\/act-instant-ai\/\" data-type=\"page\" data-id=\"50001\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-blue-current-color\">ACT Instant AI<\/mark><\/a><\/strong>, a breakthrough AI-powered ad-testing solution that delivers superior quality, speed, accessibility, and scale for advertisers, dramatically expanding testing opportunities across markets and formats.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading50499_27480c-95, .wp-block-toluna-advancedheading.kt-adv-heading50499_27480c-95[data-kb-block=\"kb-adv-heading50499_27480c-95\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading50499_27480c-95 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading50499_27480c-95[data-kb-block=\"kb-adv-heading50499_27480c-95\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading50499_27480c-95 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading50499_27480c-95\">ACT Instant AI transforms ad-testing into an always-on capability that produces trustworthy, transparent, and predictive outputs in minutes, enabling advertisers to adopt AI-driven testing confidently and broadly.<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-46c32e1aa052b42a27c727363d497a12\">More than a testing solution, ACT Instant AI introduces a new level of <strong>decision intelligence<\/strong> for creative development. Each test feeds a brand\u2019s own continuous learning system, helping to build <strong>creative intelligence<\/strong> over time. By connecting every ad evaluation to historical benchmarks and synthetic persona insights, ACT Instant AI enables advertisers not only to know <em>what works<\/em>, but <em>why it works<\/em>, and <em>how to scale success<\/em> across markets and formats.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading50499_1759e8-52, .wp-block-toluna-advancedheading.kt-adv-heading50499_1759e8-52[data-kb-block=\"kb-adv-heading50499_1759e8-52\"]{margin-top:0px;margin-bottom:0px;font-size:var(--global-kb-font-size-md, 1rem);line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading50499_1759e8-52 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading50499_1759e8-52[data-kb-block=\"kb-adv-heading50499_1759e8-52\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading50499_1759e8-52 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading50499_1759e8-52\"><strong>Powered by&nbsp;Toluna\u2019s&nbsp;synthetic personas<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading50499_e214e5-4d, .wp-block-toluna-advancedheading.kt-adv-heading50499_e214e5-4d[data-kb-block=\"kb-adv-heading50499_e214e5-4d\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading50499_e214e5-4d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading50499_e214e5-4d[data-kb-block=\"kb-adv-heading50499_e214e5-4d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading50499_e214e5-4d wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading50499_e214e5-4d\">Built on <a href=\"https:\/\/tolunacorporate.com\/ai-and-innovation\/ai-is-everywhere\/harmonaize\/\" data-type=\"page\" data-id=\"6113\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-blue-current-color\">Toluna\u2019s Synthetic Personas<\/mark><\/a> \u2013 now more than one million unique respondents available in 15 markets and 9 languages and continually expanding \u2013 ACT Instant AI delivers human-like responses in real time. &nbsp;Each persona draws from anonymized first-party data, and has a life history and validated attributes created from Toluna\u2019s global panel of 79 million people, enabling predictive accuracy at scale. These category-defining<strong> personas which can be created in real time to match sample needs, \u2018see\u2019, \u2018hear\u2019, and react to dynamic stimuli like TV ads and online video<\/strong> through the lens of their distinct character composition. Combined with emotional and rational instincts plus intelligent reasoning, they deliver higher fidelity outputs and richer insight for decision-making.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading50499_a90b18-98, .wp-block-toluna-advancedheading.kt-adv-heading50499_a90b18-98[data-kb-block=\"kb-adv-heading50499_a90b18-98\"]{font-size:var(--global-kb-font-size-md, 1rem);line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading50499_a90b18-98 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading50499_a90b18-98[data-kb-block=\"kb-adv-heading50499_a90b18-98\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading50499_a90b18-98 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading50499_a90b18-98\"><strong>Enriched by benchmark intelligence<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading50499_15e042-de, .wp-block-toluna-advancedheading.kt-adv-heading50499_15e042-de[data-kb-block=\"kb-adv-heading50499_15e042-de\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading50499_15e042-de mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading50499_15e042-de[data-kb-block=\"kb-adv-heading50499_15e042-de\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading50499_15e042-de wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading50499_15e042-de\">ACT Instant AI leverages Toluna\u2019s <strong>ACT Copy benchmark database<\/strong> &#8211; built from <strong>thousands of tested ads,<\/strong> best-practice checks,\u00a0and \u2018why-it-works\u2019 diagnostics &#8211; transforming how advertisers evaluate creative.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading50499_49e634-49, .wp-block-toluna-advancedheading.kt-adv-heading50499_49e634-49[data-kb-block=\"kb-adv-heading50499_49e634-49\"]{margin-bottom:0px;font-size:var(--global-kb-font-size-md, 1rem);line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading50499_49e634-49 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading50499_49e634-49[data-kb-block=\"kb-adv-heading50499_49e634-49\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading50499_49e634-49 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading50499_49e634-49\"><strong>Key benefits for advertisers&nbsp;<\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading50499_387912-9d, .wp-block-toluna-advancedheading.kt-adv-heading50499_387912-9d[data-kb-block=\"kb-adv-heading50499_387912-9d\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading50499_387912-9d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading50499_387912-9d[data-kb-block=\"kb-adv-heading50499_387912-9d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading50499_387912-9d wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading50499_387912-9d\">With ACT Instant&nbsp;AI, advertisers can:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list has-toluna-black-color has-text-color has-link-color wp-elements-bf6061d3990a50d26347787e4e15257c\">\n<li><strong>Make confident decisions in minutes<\/strong>: access decision-ready outputs with transparent methods and best-practice quality checks.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-toluna-black-color has-text-color has-link-color wp-elements-73af31852e5c50c593565d849bcae9ec\"><strong>Test more, spend smarter<\/strong>: increase testing breadth and frequency without compromising reliability.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-toluna-black-color has-text-color has-link-color wp-elements-e0a62749cfe12d972ee4e5ca11d30e7e\"><strong>See the \u2018why\u2019 behind the score<\/strong>: persona-level insights and nine KPIs predict breakthrough, response, and emotional resonance helping teams optimize creative performance.<\/li>\n<\/ul>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading50499_62e230-80, .wp-block-toluna-advancedheading.kt-adv-heading50499_62e230-80[data-kb-block=\"kb-adv-heading50499_62e230-80\"]{font-size:var(--global-kb-font-size-md, 1rem);line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading50499_62e230-80 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading50499_62e230-80[data-kb-block=\"kb-adv-heading50499_62e230-80\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading50499_62e230-80 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading50499_62e230-80\"><strong>A defining moment for advertisers<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading50499_14265c-9b, .wp-block-toluna-advancedheading.kt-adv-heading50499_14265c-9b[data-kb-block=\"kb-adv-heading50499_14265c-9b\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading50499_14265c-9b mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading50499_14265c-9b[data-kb-block=\"kb-adv-heading50499_14265c-9b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading50499_14265c-9b wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading50499_14265c-9b\"><em>\u201cThe launch of ACT Instant AI represents a defining moment for advertisers worldwide,\u201d<\/em> said Fr\u00e9d\u00e9ric-Charles Petit, CEO of Toluna. <em>\u201cThis is not just transforming how advertisers test creative, it\u2019s transforming how they&nbsp;learn. By enabling creative intelligence, we\u2019re giving brands a way to turn every campaign into a building block for future success. We are empowering brands to move into a beyond-limits era of research where creativity, speed, and confidence go hand in hand and are unlimited.\u201d<\/em><\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading50499_5671f0-8e, .wp-block-toluna-advancedheading.kt-adv-heading50499_5671f0-8e[data-kb-block=\"kb-adv-heading50499_5671f0-8e\"]{font-size:var(--global-kb-font-size-md, 1rem);line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading50499_5671f0-8e mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading50499_5671f0-8e[data-kb-block=\"kb-adv-heading50499_5671f0-8e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading50499_5671f0-8e wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading50499_5671f0-8e\"><strong>Part of&nbsp;Toluna\u2019s&nbsp;expanding AI vision<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading50499_be036f-4d, .wp-block-toluna-advancedheading.kt-adv-heading50499_be036f-4d[data-kb-block=\"kb-adv-heading50499_be036f-4d\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading50499_be036f-4d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading50499_be036f-4d[data-kb-block=\"kb-adv-heading50499_be036f-4d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading50499_be036f-4d wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading50499_be036f-4d\">As the latest advancement in Toluna\u2019s multi-year AI strategy and following the recent expansion of Toluna Synthetic Personas, ACT Instant AI is fully integrated into the Toluna Startplatform, providing advertisers with a seamless, self-serve end-to-end path to continuous creative learning and evaluation.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading50499_65a54b-83, .wp-block-toluna-advancedheading.kt-adv-heading50499_65a54b-83[data-kb-block=\"kb-adv-heading50499_65a54b-83\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading50499_65a54b-83 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading50499_65a54b-83[data-kb-block=\"kb-adv-heading50499_65a54b-83\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading50499_65a54b-83 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading50499_65a54b-83\">For more information or to request access to ACT Instant&nbsp;AI, visit&nbsp;<a href=\"https:\/\/tolunacorporate.com\/toluna-unifies-its-global-brands-to-power-the-future-of-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-blue-current-color\">tolunacorporate.com<\/mark><\/a>&nbsp;or <a href=\"https:\/\/tolunacorporate.com\/contact\/\" data-type=\"page\" data-id=\"3178\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-blue-current-color\">contact&nbsp;Toluna<\/mark><\/a>.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toluna, the global insights leader, today announced the launch of ACT Instant AI, a breakthrough AI-powered ad-testing solution.<\/p>\n","protected":false},"author":11,"featured_media":50500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-50499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-press","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/pl\/wp-json\/wp\/v2\/posts\/50499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pl\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pl\/wp-json\/wp\/v2\/comments?post=50499"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/pl\/wp-json\/wp\/v2\/posts\/50499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pl\/wp-json\/wp\/v2\/media\/50500"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/pl\/wp-json\/wp\/v2\/media?parent=50499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/pl\/wp-json\/wp\/v2\/categories?post=50499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/pl\/wp-json\/wp\/v2\/tags?post=50499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}