{"id":53732,"date":"2026-02-19T08:14:00","date_gmt":"2026-02-19T07:14:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=53732"},"modified":"2026-03-10T16:01:16","modified_gmt":"2026-03-10T15:01:16","slug":"purpose-in-action-germany-screen2save-campaign","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/pl\/purpose-in-action-germany-screen2save-campaign\/","title":{"rendered":"When\u00a0purpose\u00a0meets action:\u00a0celebrating Germany&#8217;s\u00a0Screen2Save campaign"},"content":{"rendered":"<style>.kb-row-layout-id53732_95ca59-b7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id53732_95ca59-b7 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id53732_95ca59-b7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id53732_95ca59-b7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id53732_95ca59-b7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id53732_95ca59-b7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id53732_95ca59-b7 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column53732_cfc752-d0 > .kt-inside-inner-col,.toluna-column53732_cfc752-d0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53732_cfc752-d0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53732_cfc752-d0 > .kt-inside-inner-col{flex-direction:column;}.toluna-column53732_cfc752-d0 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column53732_cfc752-d0 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53732_cfc752-d0{position:relative;}@media all and (max-width: 1024px){.toluna-column53732_cfc752-d0 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column53732_cfc752-d0 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53732_cfc752-d0\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading53732_318702-c6, .wp-block-toluna-advancedheading.kt-adv-heading53732_318702-c6[data-kb-block=\"kb-adv-heading53732_318702-c6\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading53732_318702-c6 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading53732_318702-c6[data-kb-block=\"kb-adv-heading53732_318702-c6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading53732_318702-c6 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading53732_318702-c6\">Purpose-driven campaigns are often seen\u00a0by the advertising industry\u00a0as abstract\u00a0and\u00a0unlikely\u00a0to\u00a0drive\u00a0behavioral\u00a0change.\u00a0But\u00a0we&#8217;re\u00a0here to change your mind with one strong counter example:\u00a0Mediaplus&#8217;s\u00a0Screen2Save\u00a0campaign.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id53732_0a0376-47 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id53732_0a0376-47 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id53732_0a0376-47 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id53732_0a0376-47 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id53732_0a0376-47 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id53732_0a0376-47 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id53732_0a0376-47 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column53732_642589-6d > .kt-inside-inner-col,.toluna-column53732_642589-6d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53732_642589-6d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53732_642589-6d > .kt-inside-inner-col{flex-direction:column;}.toluna-column53732_642589-6d > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column53732_642589-6d > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53732_642589-6d{position:relative;}@media all and (max-width: 1024px){.toluna-column53732_642589-6d > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column53732_642589-6d > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53732_642589-6d\"><div class=\"kt-inside-inner-col\">\n<p class=\"has--font-size has-toluna-black-color has-text-color has-link-color wp-elements-70c6e0c3dd88341a9b37f1bedb62681b\"><strong>Developed in collaboration with Free2Move and&nbsp;<a href=\"https:\/\/www.kind-vermisst.de\/en\/screen2save\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\"><span style=\"text-decoration: underline;\">Initiative Vermisste Kinder<\/span><\/mark><\/a>,&nbsp;Screen2Save is Germany&#8217;s first real-time media-based alert system for missing children.&nbsp;At the recent&nbsp;<a href=\"https:\/\/tolunacorporate.com\/spotlight-mma-smarties-2025-dach-gold-winners\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\"><span style=\"text-decoration: underline;\">MMA SMARTIES Awards<\/span><\/mark><\/a>, the campaign won multiple accolades, including:&nbsp;&nbsp;<\/strong><\/p>\n\n\n<style>.kb-row-layout-id53732_fdb6e0-07 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id53732_fdb6e0-07 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id53732_fdb6e0-07 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id53732_fdb6e0-07 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id53732_fdb6e0-07 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id53732_fdb6e0-07 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id53732_fdb6e0-07 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column53732_e4e236-dd > .kt-inside-inner-col,.toluna-column53732_e4e236-dd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53732_e4e236-dd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53732_e4e236-dd > .kt-inside-inner-col{flex-direction:column;}.toluna-column53732_e4e236-dd > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column53732_e4e236-dd > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53732_e4e236-dd{position:relative;}@media all and (max-width: 1024px){.toluna-column53732_e4e236-dd > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column53732_e4e236-dd > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53732_e4e236-dd\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box53732_9aa4c2-10 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.kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_9aa4c2-10 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box53732_9aa4c2-10 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box53732_9aa4c2-10 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box53732_9aa4c2-10\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">&nbsp;Europe Best&nbsp;in Show&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box53732_a8118d-40 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box53732_a8118d-40 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.kt-info-svg-icon, .kt-info-box53732_a8118d-40 .kt-info-svg-icon-flip, .kt-info-box53732_a8118d-40 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box53732_a8118d-40 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box53732_a8118d-40 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box53732_a8118d-40 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_a8118d-40 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_a8118d-40 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box53732_a8118d-40 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box53732_a8118d-40 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box53732_a8118d-40\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">Gold Winner in the Social Impact Marketing category&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box53732_c2d877-9f .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box53732_c2d877-9f .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box53732_c2d877-9f .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box53732_c2d877-9f.wp-block-toluna-infobox{max-width:100%;}.kt-info-box53732_c2d877-9f .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box53732_c2d877-9f .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box53732_c2d877-9f .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box53732_c2d877-9f .kt-info-svg-icon-flip, .kt-info-box53732_c2d877-9f .kt-blocks-info-box-number{font-size:50px;}.kt-info-box53732_c2d877-9f .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box53732_c2d877-9f .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box53732_c2d877-9f .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_c2d877-9f .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_c2d877-9f .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box53732_c2d877-9f .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box53732_c2d877-9f .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box53732_c2d877-9f\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">Two Silver&nbsp;Awards&nbsp;in the Brand Purpose\/Activism and Real Time Marketing categories&nbsp;<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column53732_8264c1-cc > .kt-inside-inner-col,.toluna-column53732_8264c1-cc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53732_8264c1-cc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53732_8264c1-cc > .kt-inside-inner-col{flex-direction:column;}.toluna-column53732_8264c1-cc > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column53732_8264c1-cc > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53732_8264c1-cc{position:relative;}@media all and (max-width: 1024px){.toluna-column53732_8264c1-cc > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column53732_8264c1-cc > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53732_8264c1-cc\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id53732_4e1859-7f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id53732_4e1859-7f > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id53732_4e1859-7f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id53732_4e1859-7f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id53732_4e1859-7f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id53732_4e1859-7f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id53732_4e1859-7f alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column53732_7fa33a-9b > .kt-inside-inner-col,.toluna-column53732_7fa33a-9b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53732_7fa33a-9b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53732_7fa33a-9b > .kt-inside-inner-col{flex-direction:column;}.toluna-column53732_7fa33a-9b > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column53732_7fa33a-9b > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53732_7fa33a-9b{position:relative;}@media all and (max-width: 1024px){.toluna-column53732_7fa33a-9b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column53732_7fa33a-9b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53732_7fa33a-9b\"><div class=\"kt-inside-inner-col\">\n<p class=\"has--font-size has-toluna-black-color has-text-color has-link-color wp-elements-374a3d94444c8c1cca312ec9dbf0ba78\">While these awards are undoubtedly an accomplishment, the success of a campaign is measured by more than the number of awards it wins. True success comes from impact, which Screen2Save&nbsp;also crushed. The campaign&nbsp;achieved&nbsp;137 million contacts&nbsp;and&nbsp;1.5 million website views in just 2 weeks&nbsp;after its launch.&nbsp;Remarkable&nbsp;numbers&nbsp;for a purpose-driven campaign.&nbsp;<\/p>\n\n\n\n<p class=\"has--font-size has-toluna-black-color has-text-color has-link-color wp-elements-701b920d6f143191779b7dc956578a5c\"><br>As&nbsp;global&nbsp;knowledge&nbsp;partner&nbsp;of the MMA SMARTIES,&nbsp;we&#8217;re&nbsp;poised&nbsp;to&nbsp;&nbsp;help&nbsp;the marketing industry understand&nbsp;the&nbsp;formula&nbsp;behind&nbsp;inspiring marketing.&nbsp;Let&#8217;s&nbsp;look at what makes Screen2Save&nbsp;such a hit.&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id53732_e86530-6d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id53732_e86530-6d > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id53732_e86530-6d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xs, 1rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id53732_e86530-6d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id53732_e86530-6d > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id53732_e86530-6d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id53732_e86530-6d alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column53732_4dc3d2-d1 > .kt-inside-inner-col,.toluna-column53732_4dc3d2-d1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53732_4dc3d2-d1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53732_4dc3d2-d1 > .kt-inside-inner-col{flex-direction:column;}.toluna-column53732_4dc3d2-d1 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column53732_4dc3d2-d1 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53732_4dc3d2-d1{position:relative;}@media all and (max-width: 1024px){.toluna-column53732_4dc3d2-d1 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column53732_4dc3d2-d1 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53732_4dc3d2-d1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading53732_94d038-4d, .wp-block-toluna-advancedheading.kt-adv-heading53732_94d038-4d[data-kb-block=\"kb-adv-heading53732_94d038-4d\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading53732_94d038-4d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading53732_94d038-4d[data-kb-block=\"kb-adv-heading53732_94d038-4d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading53732_94d038-4d wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading53732_94d038-4d\"><strong><strong>Strategic&nbsp;thinking&nbsp;grounded in&nbsp;human Truth&nbsp;<\/strong><\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading53732_7e1c53-b5, .wp-block-toluna-advancedheading.kt-adv-heading53732_7e1c53-b5[data-kb-block=\"kb-adv-heading53732_7e1c53-b5\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading53732_7e1c53-b5 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading53732_7e1c53-b5[data-kb-block=\"kb-adv-heading53732_7e1c53-b5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading53732_7e1c53-b5 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading53732_7e1c53-b5\">It all starts with scary&nbsp;(but true)&nbsp;facts:&nbsp;<\/h5>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box53732_80ce51-fb .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box53732_80ce51-fb .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box53732_80ce51-fb .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box53732_80ce51-fb.wp-block-toluna-infobox{max-width:100%;}.kt-info-box53732_80ce51-fb .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box53732_80ce51-fb .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box53732_80ce51-fb .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box53732_80ce51-fb .kt-info-svg-icon-flip, .kt-info-box53732_80ce51-fb .kt-blocks-info-box-number{font-size:50px;}.kt-info-box53732_80ce51-fb .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box53732_80ce51-fb .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box53732_80ce51-fb .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_80ce51-fb .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_80ce51-fb .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box53732_80ce51-fb .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box53732_80ce51-fb .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box53732_80ce51-fb\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">Every 2 minutes,&nbsp;a child is reported&nbsp;as&nbsp;missing in Europe&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box53732_82a99f-71 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box53732_82a99f-71 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box53732_82a99f-71 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box53732_82a99f-71.wp-block-toluna-infobox{max-width:100%;}.kt-info-box53732_82a99f-71 .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box53732_82a99f-71 .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box53732_82a99f-71 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box53732_82a99f-71 .kt-info-svg-icon-flip, .kt-info-box53732_82a99f-71 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box53732_82a99f-71 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box53732_82a99f-71 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box53732_82a99f-71 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_82a99f-71 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_82a99f-71 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box53732_82a99f-71 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box53732_82a99f-71 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box53732_82a99f-71\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">There were&nbsp;18,100&nbsp;reported&nbsp;cases in Germany alone in 2024&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box53732_9b617e-75 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box53732_9b617e-75 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box53732_9b617e-75 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box53732_9b617e-75.wp-block-toluna-infobox{max-width:100%;}.kt-info-box53732_9b617e-75 .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box53732_9b617e-75 .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box53732_9b617e-75 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box53732_9b617e-75 .kt-info-svg-icon-flip, .kt-info-box53732_9b617e-75 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box53732_9b617e-75 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box53732_9b617e-75 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box53732_9b617e-75 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_9b617e-75 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_9b617e-75 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box53732_9b617e-75 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box53732_9b617e-75 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box53732_9b617e-75\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">Due to strict regulations in Germany,&nbsp;it is not possible to use&nbsp;cell broadcast to trigger child abduction alert systems&nbsp;<\/p><\/div><\/div><\/div>\n\n\n\n<p class=\"has--font-size has-toluna-black-color has-text-color has-link-color wp-elements-54de3803b3734d95400fa8c9582fee45\">Free2Move decided that something had to be done.&nbsp;In collaboration with&nbsp;Vermisste&nbsp;Kinder,&nbsp;Screen2Save&nbsp;was born.&nbsp;<br><br>The system allows parents to fill a form&nbsp;containing&nbsp;identifying information about their&nbsp;child.After&nbsp;police confirmation, an automatically generated alert&nbsp;is distributed across Free2Move car screens, social media,&nbsp;and&nbsp;digital out-of-home (DOOH)&nbsp;in&nbsp;areas around the child\u2019s last known location<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column53732_56b6cb-eb > .kt-inside-inner-col{display:flex;}.toluna-column53732_56b6cb-eb > .kt-inside-inner-col,.toluna-column53732_56b6cb-eb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53732_56b6cb-eb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53732_56b6cb-eb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column53732_56b6cb-eb > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column53732_56b6cb-eb{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53732_56b6cb-eb{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53732_56b6cb-eb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column53732_56b6cb-eb > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53732_56b6cb-eb{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column53732_56b6cb-eb{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53732_56b6cb-eb{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53732_56b6cb-eb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column53732_56b6cb-eb > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column53732_56b6cb-eb{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53732_56b6cb-eb{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53732_56b6cb-eb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column53732_56b6cb-eb > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53732_56b6cb-eb\"><div class=\"kt-inside-inner-col\"><style>.kb-image53732_336a06-ab.kb-image-is-ratio-size, .kb-image53732_336a06-ab .kb-image-is-ratio-size{max-width:392px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image53732_336a06-ab.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image53732_336a06-ab .kb-image-is-ratio-size{align-self:unset;}.kb-image53732_336a06-ab figure{max-width:392px;}.kb-image53732_336a06-ab .image-is-svg, .kb-image53732_336a06-ab .image-is-svg img{width:100%;}.kb-image53732_336a06-ab .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-toluna-image kb-image53732_336a06-ab\"><figure class=\"aligncenter\"><div class=\"\"><img decoding=\"async\" width=\"1000\" height=\"625\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/scr1.png\" alt=\"\" class=\"kb-img wp-image-53788\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/scr1.png 1000w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/scr1-300x188.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/scr1-768x480.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center has--font-size has-toluna-black-color has-text-color has-link-color wp-elements-bfd405300712e8e9e5c44ca6111c5968\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-open-sky-color\">The&nbsp;impact? <\/mark><\/strong>The first child was&nbsp;safely&nbsp;found&nbsp;just 4 hours after the missing report was published.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center has--font-size has-toluna-black-color has-text-color has-link-color wp-elements-659570cf95241ebc5d6b40a2a8cd5c98\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-open-sky-color\"><strong>Key&nbsp;insight<\/strong>:<\/mark>&nbsp;Successful campaigns start with&nbsp;strong consumer understanding.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id53732_209eda-fc > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id53732_209eda-fc > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id53732_209eda-fc > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id53732_209eda-fc > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id53732_209eda-fc > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id53732_209eda-fc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id53732_209eda-fc alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column53732_a8f6ee-dc > .kt-inside-inner-col{display:flex;}.toluna-column53732_a8f6ee-dc > .kt-inside-inner-col,.toluna-column53732_a8f6ee-dc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53732_a8f6ee-dc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53732_a8f6ee-dc > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.toluna-column53732_a8f6ee-dc > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column53732_a8f6ee-dc{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53732_a8f6ee-dc{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53732_a8f6ee-dc > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.toluna-column53732_a8f6ee-dc > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53732_a8f6ee-dc{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column53732_a8f6ee-dc{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53732_a8f6ee-dc{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53732_a8f6ee-dc > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.toluna-column53732_a8f6ee-dc > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column53732_a8f6ee-dc{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53732_a8f6ee-dc{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53732_a8f6ee-dc > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.toluna-column53732_a8f6ee-dc > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53732_a8f6ee-dc\"><div class=\"kt-inside-inner-col\"><style>.kb-image53732_aa07cd-1a .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image53732_aa07cd-1a size-full\"><div class=\"\"><img decoding=\"async\" width=\"1000\" height=\"700\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/scr2.png\" alt=\"\" class=\"kb-img wp-image-53777\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/scr2.png 1000w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/scr2-300x210.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/scr2-768x538.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center has--font-size has-toluna-black-color has-text-color has-link-color wp-elements-01a64be6495a8d1c2525838f54a9cc41\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-open-sky-color\"><strong>Key&nbsp;insight<\/strong>:<\/mark>&nbsp;Broad reach drives penetration:&nbsp;the main lever for brand growth.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column53732_99c6fa-c2 > .kt-inside-inner-col,.toluna-column53732_99c6fa-c2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53732_99c6fa-c2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53732_99c6fa-c2 > .kt-inside-inner-col{flex-direction:column;}.toluna-column53732_99c6fa-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column53732_99c6fa-c2 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53732_99c6fa-c2{position:relative;}@media all and (max-width: 1024px){.toluna-column53732_99c6fa-c2 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column53732_99c6fa-c2 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53732_99c6fa-c2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading53732_2a64ee-e6, .wp-block-toluna-advancedheading.kt-adv-heading53732_2a64ee-e6[data-kb-block=\"kb-adv-heading53732_2a64ee-e6\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading53732_2a64ee-e6 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading53732_2a64ee-e6[data-kb-block=\"kb-adv-heading53732_2a64ee-e6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading53732_2a64ee-e6 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading53732_2a64ee-e6\"><strong>Go&nbsp;big with&nbsp;your&nbsp;media&nbsp;strategy<\/strong><\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-e0cf099bcb3f3c6f2aa9cf8966563efc\">The&nbsp;extraordinary impact&nbsp;of Screen2Save&nbsp;couldn\u2019t&nbsp;be possible without&nbsp;a&nbsp;<strong>solid&nbsp;media&nbsp;strategy&nbsp;<\/strong>based on broad targeting&nbsp;behind&nbsp;its launch.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-65b317e992bb0ce717eb6a626ee7acd3\">As Byron Sharp&nbsp;mentioned in&nbsp;his&nbsp;best-selling book,&nbsp;<em>How Brands Grow<\/em>, the role of advertising is&nbsp;to build mental&nbsp;availability&nbsp;so the brand comes to mind in&nbsp;key purchase (or, in this case, need) occasions.&nbsp;This is the strategy Screen2Save followed when designing their media mix.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-d10911eceb5d3ae2232919f3607ac07e\">The service&nbsp;was&nbsp;promoted through a&nbsp;<strong>cross-media campaign<\/strong>&nbsp;featuring&nbsp;traditional (TV, DOOH, print)&nbsp;and online channels&nbsp;(YouTube, social media,&nbsp;and streaming services)&nbsp;to&nbsp;<strong>maximize reach and&nbsp;frequency of exposure<\/strong>.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id53732_d9a071-bf > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id53732_d9a071-bf > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id53732_d9a071-bf > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id53732_d9a071-bf > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id53732_d9a071-bf > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id53732_d9a071-bf > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id53732_d9a071-bf alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column53732_fe3885-93 > .kt-inside-inner-col,.toluna-column53732_fe3885-93 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53732_fe3885-93 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53732_fe3885-93 > .kt-inside-inner-col{flex-direction:column;}.toluna-column53732_fe3885-93 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column53732_fe3885-93 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53732_fe3885-93{position:relative;}@media all and (max-width: 1024px){.toluna-column53732_fe3885-93 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column53732_fe3885-93 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53732_fe3885-93\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading53732_595f11-26, .wp-block-toluna-advancedheading.kt-adv-heading53732_595f11-26[data-kb-block=\"kb-adv-heading53732_595f11-26\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading53732_595f11-26 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading53732_595f11-26[data-kb-block=\"kb-adv-heading53732_595f11-26\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading53732_595f11-26 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading53732_595f11-26\"><strong>Strong&nbsp;creative&nbsp;contribution&nbsp;<\/strong><\/h2>\n\n\n\n<p>Media strategy is not the only factor that leads to business impact.&nbsp;<strong>Media efforts can be wasted if&nbsp;they&nbsp;support&nbsp;weak creatives<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-699e1941c89703ea489f1169c00dc323\">Based on our database&nbsp;of&nbsp;over 150 campaigns from our Global&nbsp;pre-testing&nbsp;partners, only 10% of them can be considered successful.&nbsp;Amongst the others, only 25%&nbsp;don\u2019t&nbsp;meet their&nbsp;objectives&nbsp;because of poor media coverage and&nbsp;<strong>65% of campaigns fail primarily because of creative issues<\/strong>.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column53732_6e98eb-64 > .kt-inside-inner-col{display:flex;}.toluna-column53732_6e98eb-64 > .kt-inside-inner-col,.toluna-column53732_6e98eb-64 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53732_6e98eb-64 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53732_6e98eb-64 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:center;}.toluna-column53732_6e98eb-64 > .kt-inside-inner-col > *, .toluna-column53732_6e98eb-64 > .kt-inside-inner-col > figure.wp-block-image, .toluna-column53732_6e98eb-64 > .kt-inside-inner-col > figure.wp-block-toluna-image{margin-top:0px;margin-bottom:0px;}.toluna-column53732_6e98eb-64 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kt-row-column-wrap > .toluna-column53732_6e98eb-64{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53732_6e98eb-64{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53732_6e98eb-64 > .kt-inside-inner-col{align-items:center;}.toluna-column53732_6e98eb-64 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53732_6e98eb-64{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column53732_6e98eb-64{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53732_6e98eb-64{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53732_6e98eb-64 > .kt-inside-inner-col{align-items:center;}}@media all and (max-width: 1024px){.toluna-column53732_6e98eb-64 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:center;}}@media all and (min-width: 768px) and (max-width: 1024px){.toluna-column53732_6e98eb-64 > .kt-inside-inner-col > *, .toluna-column53732_6e98eb-64 > .kt-inside-inner-col > figure.wp-block-image, .toluna-column53732_6e98eb-64 > .kt-inside-inner-col > figure.wp-block-toluna-image{margin-top:0px;margin-bottom:0px;}.toluna-column53732_6e98eb-64 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column53732_6e98eb-64{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53732_6e98eb-64{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53732_6e98eb-64 > .kt-inside-inner-col{align-items:center;}.toluna-column53732_6e98eb-64 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:center;}.toluna-column53732_6e98eb-64 > .kt-inside-inner-col > *, .toluna-column53732_6e98eb-64 > .kt-inside-inner-col > figure.wp-block-image, .toluna-column53732_6e98eb-64 > .kt-inside-inner-col > figure.wp-block-toluna-image{margin-top:0px;margin-bottom:0px;}.toluna-column53732_6e98eb-64 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53732_6e98eb-64 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.kb-image53732_f06938-ce .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image53732_f06938-ce size-medium_large\"><div class=\"\"><img decoding=\"async\" width=\"768\" height=\"611\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Content-768x611.png\" alt=\"\" class=\"kb-img wp-image-53810\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Content-768x611.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Content-300x239.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Content.png 880w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id53732_0e7bc5-2e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id53732_0e7bc5-2e > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id53732_0e7bc5-2e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id53732_0e7bc5-2e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id53732_0e7bc5-2e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id53732_0e7bc5-2e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id53732_0e7bc5-2e alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column53732_bbad91-41 > .kt-inside-inner-col,.toluna-column53732_bbad91-41 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53732_bbad91-41 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53732_bbad91-41 > .kt-inside-inner-col{flex-direction:column;}.toluna-column53732_bbad91-41 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column53732_bbad91-41 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53732_bbad91-41{position:relative;}@media all and (max-width: 1024px){.toluna-column53732_bbad91-41 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column53732_bbad91-41 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53732_bbad91-41\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-07d4481355a3440d76e6ec57fe6da5be\">How do we know if Screen2Save was airing effective advertising?&nbsp;We put our&nbsp;ACT Instant AI&nbsp;solution at work to answer&nbsp;this&nbsp;question.&nbsp;<\/p>\n\n\n\n<p class=\"has--font-size has-toluna-black-color has-text-color has-link-color wp-elements-ba2a81cc531dcb5feaced117a6a2fbfe\">By combining our experience in effectiveness research and <a href=\"https:\/\/tolunacorporate.com\/ai-and-innovation\/ai-is-everywhere\/harmonaize\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\"><span style=\"text-decoration: underline;\"><strong>Toluna&#8217;s Synthetic Personas<\/strong><\/span><\/mark><\/a>&nbsp;, we&nbsp;obtained&nbsp;data-driven and&nbsp;actionable insights about the Screen2Save TV&nbsp;commercial in just a few clicks:&nbsp;<\/p>\n\n\n\n<p class=\"has-primary-cobalt-fusion-color has-text-color has-link-color wp-elements-d1bc555425a7acd40c223c27b673e997\"><strong>Overall&nbsp;results:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-toluna-black-color has-text-color has-link-color wp-elements-d73483d42ec5b108875789ddc793abc7\">The synthetic&nbsp;personas\u2019 read matched real-world consumer response, ranking the Screen2Save commercial amongst the most effective ads in our database.&nbsp;The&nbsp;ad shows an&nbsp;above-average&nbsp;breakthrough&nbsp;power&nbsp;and an&nbsp;exceptional&nbsp;consumer&nbsp;response.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-primary-cobalt-fusion-color has-text-color has-link-color wp-elements-85c0afc08fa9d7c3b77148ba140253b8\"><strong>Breakthrough&nbsp;power:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-toluna-black-color has-text-color has-link-color wp-elements-628bb43b47e743d7ffd36ba62ba5ebfd\">The&nbsp;initial&nbsp;highly emotional&nbsp;hook,&nbsp;showing&nbsp;a mother&nbsp;worried about&nbsp;her&nbsp;&nbsp;missing&nbsp;child, excels in capturing initial consumer focus and helps the ad cut through the clutter. Our&nbsp;personas ranked this commercial in the&nbsp;top&nbsp;20% for&nbsp;attention.&nbsp;<\/li>\n\n\n\n<li class=\"has-toluna-black-color has-text-color has-link-color wp-elements-93bdbde0c3fbe43be7eccef420a47a0d\">Branding is an area in which the creative could have&nbsp;been&nbsp;improved&nbsp;to drive even stronger campaign effectiveness. Current brand cues&nbsp;are&nbsp;limited to 1 brand audio mention&nbsp;within&nbsp;30&nbsp;seconds&nbsp;&nbsp;of&nbsp;the commercial&nbsp;and 1&nbsp;visual cue&nbsp;in the&nbsp;finalframes. By&nbsp;leveraging&nbsp;multiple distinctive brand assets,&nbsp;creatives&nbsp;can&nbsp;ensure&nbsp;that the brand is top&nbsp;\u2013of&nbsp;mind in key usage occasions.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-primary-cobalt-fusion-color has-text-color has-link-color wp-elements-00397e82cca0f3ae7cb24005eebc3d8d\"><strong>Consumer&nbsp;response:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-toluna-black-color has-text-color has-link-color wp-elements-8b6a6b652c6ce0e7e8d38b1e54e79a64\">The&nbsp;emotional engagement&nbsp;created by the ad is also beneficial in influencing&nbsp;behaviors. Personas ranked the ad in the&nbsp;top&nbsp;20%&nbsp;for driving&nbsp;brand&nbsp;action&nbsp;and&nbsp;emotional&nbsp;connection&nbsp;with the brand, confirming the&nbsp;high&nbsp;quality of the creative&nbsp;storytelling.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-open-sky-color\">Key insight<\/mark><\/strong>:&nbsp;Strong creatives are&nbsp;the foundation for a successful campaign.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id53732_cf78d0-53 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id53732_cf78d0-53 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id53732_cf78d0-53 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id53732_cf78d0-53 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id53732_cf78d0-53 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id53732_cf78d0-53 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id53732_cf78d0-53 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column53732_dc1317-af > .kt-inside-inner-col,.toluna-column53732_dc1317-af > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53732_dc1317-af > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53732_dc1317-af > .kt-inside-inner-col{flex-direction:column;}.toluna-column53732_dc1317-af > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column53732_dc1317-af > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53732_dc1317-af{position:relative;}@media all and (max-width: 1024px){.toluna-column53732_dc1317-af > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column53732_dc1317-af > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53732_dc1317-af\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading53732_d03e92-e4, .wp-block-toluna-advancedheading.kt-adv-heading53732_d03e92-e4[data-kb-block=\"kb-adv-heading53732_d03e92-e4\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:12px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading53732_d03e92-e4 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading53732_d03e92-e4[data-kb-block=\"kb-adv-heading53732_d03e92-e4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading53732_d03e92-e4 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading53732_d03e92-e4\"><strong><strong>The power of&nbsp;ACT Instant AI<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-71df1e761ccca605b5f073cbb2601801\">At&nbsp;Toluna,&nbsp;we believe that the&nbsp;<strong>most powerful campaigns are built on&nbsp;strong creatives<\/strong>.&nbsp;The&nbsp;numbers are clear:&nbsp;brands that air&nbsp;<strong>ads in the&nbsp;green area&nbsp;of&nbsp;Toluna&#8217;s Performance&nbsp;Grid<\/strong>&nbsp;can expect a&nbsp;<strong>+46% sales uplift<\/strong>&nbsp;and a&nbsp;<strong>+9% media investment saving<\/strong>&nbsp;compared to&nbsp;red (weak) ads.&nbsp;<\/p>\n\n\n\n<p class=\"has-primary-cobalt-fusion-color has-text-color has-link-color wp-elements-4aa1894e432c3297fb9d1d672cec0084\"><strong>In reality, however, brands are not&nbsp;always&nbsp;able to test their creatives prior to&nbsp;launch. This typically happens when:<\/strong><\/p>\n\n\n<style>.kb-row-layout-id53732_0c1b3e-f7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id53732_0c1b3e-f7 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id53732_0c1b3e-f7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id53732_0c1b3e-f7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id53732_0c1b3e-f7 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id53732_0c1b3e-f7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id53732_0c1b3e-f7 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column53732_613055-93 > .kt-inside-inner-col,.toluna-column53732_613055-93 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53732_613055-93 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53732_613055-93 > .kt-inside-inner-col{flex-direction:column;}.toluna-column53732_613055-93 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column53732_613055-93 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53732_613055-93{position:relative;}@media all and (max-width: 1024px){.toluna-column53732_613055-93 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column53732_613055-93 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53732_613055-93\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box53732_53c833-6c .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box53732_53c833-6c .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box53732_53c833-6c .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box53732_53c833-6c.wp-block-toluna-infobox{max-width:100%;}.kt-info-box53732_53c833-6c .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box53732_53c833-6c .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box53732_53c833-6c .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box53732_53c833-6c .kt-info-svg-icon-flip, .kt-info-box53732_53c833-6c .kt-blocks-info-box-number{font-size:50px;}.kt-info-box53732_53c833-6c .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box53732_53c833-6c .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box53732_53c833-6c .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_53c833-6c .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_53c833-6c .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box53732_53c833-6c .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box53732_53c833-6c .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box53732_53c833-6c\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">Creatives are locked late, while media investment is already committed&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box53732_c5074a-dd .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box53732_c5074a-dd .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box53732_c5074a-dd .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box53732_c5074a-dd.wp-block-toluna-infobox{max-width:100%;}.kt-info-box53732_c5074a-dd .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box53732_c5074a-dd .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box53732_c5074a-dd .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box53732_c5074a-dd .kt-info-svg-icon-flip, .kt-info-box53732_c5074a-dd .kt-blocks-info-box-number{font-size:50px;}.kt-info-box53732_c5074a-dd .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box53732_c5074a-dd .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box53732_c5074a-dd .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_c5074a-dd .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_c5074a-dd .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box53732_c5074a-dd .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box53732_c5074a-dd .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box53732_c5074a-dd\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">Budgets are limited, forcing trade-offs between speed and confidence&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box53732_25324f-07 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box53732_25324f-07 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box53732_25324f-07 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box53732_25324f-07.wp-block-toluna-infobox{max-width:100%;}.kt-info-box53732_25324f-07 .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box53732_25324f-07 .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box53732_25324f-07 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box53732_25324f-07 .kt-info-svg-icon-flip, .kt-info-box53732_25324f-07 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box53732_25324f-07 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box53732_25324f-07 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box53732_25324f-07 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_25324f-07 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_25324f-07 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box53732_25324f-07 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box53732_25324f-07 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box53732_25324f-07\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">Global consistency is&nbsp;required&nbsp;quickly, across multiple markets&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading53732_7dabea-44, .wp-block-toluna-advancedheading.kt-adv-heading53732_7dabea-44[data-kb-block=\"kb-adv-heading53732_7dabea-44\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading53732_7dabea-44 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading53732_7dabea-44[data-kb-block=\"kb-adv-heading53732_7dabea-44\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading53732_7dabea-44 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading53732_7dabea-44\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-open-sky-color\">The risk?<\/mark><\/strong> Wasted&nbsp;media spend&nbsp;and weaker ROI.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column53732_a91e23-5e > .kt-inside-inner-col,.toluna-column53732_a91e23-5e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53732_a91e23-5e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53732_a91e23-5e > .kt-inside-inner-col{flex-direction:column;}.toluna-column53732_a91e23-5e > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column53732_a91e23-5e > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53732_a91e23-5e{position:relative;}@media all and (max-width: 1024px){.toluna-column53732_a91e23-5e > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column53732_a91e23-5e > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53732_a91e23-5e\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id53732_c24b8a-b2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id53732_c24b8a-b2 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id53732_c24b8a-b2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id53732_c24b8a-b2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id53732_c24b8a-b2 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id53732_c24b8a-b2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id53732_c24b8a-b2 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column53732_e7ca02-35 > .kt-inside-inner-col{display:flex;}.toluna-column53732_e7ca02-35 > .kt-inside-inner-col,.toluna-column53732_e7ca02-35 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53732_e7ca02-35 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53732_e7ca02-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.toluna-column53732_e7ca02-35 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column53732_e7ca02-35 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column53732_e7ca02-35 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column53732_e7ca02-35{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53732_e7ca02-35{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53732_e7ca02-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column53732_e7ca02-35 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53732_e7ca02-35{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column53732_e7ca02-35{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53732_e7ca02-35{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53732_e7ca02-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column53732_e7ca02-35 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column53732_e7ca02-35{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53732_e7ca02-35{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53732_e7ca02-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column53732_e7ca02-35 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53732_e7ca02-35\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"896\" height=\"869\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/scr4.png\" alt=\"\" class=\"wp-image-53755\" style=\"width:331px;height:auto\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/scr4.png 896w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/scr4-300x291.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/scr4-768x745.png 768w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column53732_c4ef7b-60 > .kt-inside-inner-col,.toluna-column53732_c4ef7b-60 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53732_c4ef7b-60 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53732_c4ef7b-60 > .kt-inside-inner-col{flex-direction:column;}.toluna-column53732_c4ef7b-60 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column53732_c4ef7b-60 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53732_c4ef7b-60{position:relative;}@media all and (max-width: 1024px){.toluna-column53732_c4ef7b-60 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column53732_c4ef7b-60 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53732_c4ef7b-60\"><div class=\"kt-inside-inner-col\">\n<p class=\"has--font-size has-toluna-black-color has-text-color has-link-color wp-elements-43885c1af0b97076222cb63ebd4dcb51\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-cobalt-fusion-color\">ACT Instant&nbsp;AI<\/mark><\/strong>&nbsp;&nbsp;addresses&nbsp;this need&nbsp;for fast and agile testing&nbsp;by providing&nbsp;brands&nbsp;with a&nbsp;<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-cobalt-fusion-color\">full-scale&nbsp;<\/mark><\/strong>approach to&nbsp;test,&nbsp;validate, and&nbsp;build confidence in their campaigns, all&nbsp;thanks to its:&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box53732_7a2a60-01 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box53732_7a2a60-01 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box53732_7a2a60-01 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box53732_7a2a60-01.wp-block-toluna-infobox{max-width:100%;}.kt-info-box53732_7a2a60-01 .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box53732_7a2a60-01 .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box53732_7a2a60-01 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box53732_7a2a60-01 .kt-info-svg-icon-flip, .kt-info-box53732_7a2a60-01 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box53732_7a2a60-01 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box53732_7a2a60-01 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box53732_7a2a60-01 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_7a2a60-01 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_7a2a60-01 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box53732_7a2a60-01 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box53732_7a2a60-01 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box53732_7a2a60-01\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\"><strong>Speed<\/strong>: results are available in 4 hours or less&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box53732_4a9f43-3c .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box53732_4a9f43-3c .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box53732_4a9f43-3c .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box53732_4a9f43-3c.wp-block-toluna-infobox{max-width:100%;}.kt-info-box53732_4a9f43-3c .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box53732_4a9f43-3c .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box53732_4a9f43-3c .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box53732_4a9f43-3c .kt-info-svg-icon-flip, .kt-info-box53732_4a9f43-3c .kt-blocks-info-box-number{font-size:50px;}.kt-info-box53732_4a9f43-3c .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box53732_4a9f43-3c .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box53732_4a9f43-3c .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_4a9f43-3c .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_4a9f43-3c .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box53732_4a9f43-3c .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box53732_4a9f43-3c .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box53732_4a9f43-3c\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\"><strong>Precision<\/strong>: up to 90% alignment with consumer&nbsp;thinking&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box53732_8567b4-e8 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box53732_8567b4-e8 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box53732_8567b4-e8 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box53732_8567b4-e8.wp-block-toluna-infobox{max-width:100%;}.kt-info-box53732_8567b4-e8 .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box53732_8567b4-e8 .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box53732_8567b4-e8 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box53732_8567b4-e8 .kt-info-svg-icon-flip, .kt-info-box53732_8567b4-e8 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box53732_8567b4-e8 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box53732_8567b4-e8 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box53732_8567b4-e8 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_8567b4-e8 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_8567b4-e8 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box53732_8567b4-e8 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box53732_8567b4-e8 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box53732_8567b4-e8\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\"><strong>Scale<\/strong>: available in 12+ countries globally&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box53732_7bbbbe-ef .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box53732_7bbbbe-ef .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box53732_7bbbbe-ef .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box53732_7bbbbe-ef.wp-block-toluna-infobox{max-width:100%;}.kt-info-box53732_7bbbbe-ef .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box53732_7bbbbe-ef .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box53732_7bbbbe-ef .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box53732_7bbbbe-ef .kt-info-svg-icon-flip, .kt-info-box53732_7bbbbe-ef .kt-blocks-info-box-number{font-size:50px;}.kt-info-box53732_7bbbbe-ef .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box53732_7bbbbe-ef .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box53732_7bbbbe-ef .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_7bbbbe-ef .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_7bbbbe-ef .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box53732_7bbbbe-ef .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box53732_7bbbbe-ef .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box53732_7bbbbe-ef\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\"><strong>Holistic understanding<\/strong>:&nbsp;&nbsp;evaluate ads across 7 behavioural and attitudinal KPIs&nbsp;(on top of breakthrough and response potential)&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box53732_c3f182-77 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box53732_c3f182-77 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box53732_c3f182-77 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box53732_c3f182-77.wp-block-toluna-infobox{max-width:100%;}.kt-info-box53732_c3f182-77 .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box53732_c3f182-77 .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box53732_c3f182-77 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box53732_c3f182-77 .kt-info-svg-icon-flip, .kt-info-box53732_c3f182-77 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box53732_c3f182-77 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box53732_c3f182-77 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box53732_c3f182-77 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_c3f182-77 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_c3f182-77 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box53732_c3f182-77 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box53732_c3f182-77 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box53732_c3f182-77\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\"><strong>Flexibility<\/strong>: choose&nbsp;between TV\/streaming,&nbsp;social&nbsp;video (IG\/FB),&nbsp;online&nbsp;video (YouTube)&nbsp;and TikTok\/Reels creative testing&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box53732_37e7aa-47 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box53732_37e7aa-47 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box53732_37e7aa-47 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box53732_37e7aa-47.wp-block-toluna-infobox{max-width:100%;}.kt-info-box53732_37e7aa-47 .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box53732_37e7aa-47 .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box53732_37e7aa-47 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box53732_37e7aa-47 .kt-info-svg-icon-flip, .kt-info-box53732_37e7aa-47 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box53732_37e7aa-47 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box53732_37e7aa-47 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box53732_37e7aa-47 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_37e7aa-47 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box53732_37e7aa-47 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box53732_37e7aa-47 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box53732_37e7aa-47 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box53732_37e7aa-47\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\"><strong>Agility<\/strong>: costs&nbsp;a fraction of a standard consumer-based advertising test&nbsp;<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id53732_04b9bc-00 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id53732_04b9bc-00 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id53732_04b9bc-00 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id53732_04b9bc-00 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id53732_04b9bc-00 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id53732_04b9bc-00 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id53732_04b9bc-00 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column53732_32041c-c2 > .kt-inside-inner-col,.toluna-column53732_32041c-c2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53732_32041c-c2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53732_32041c-c2 > .kt-inside-inner-col{flex-direction:column;}.toluna-column53732_32041c-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column53732_32041c-c2 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53732_32041c-c2{position:relative;}@media all and (max-width: 1024px){.toluna-column53732_32041c-c2 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column53732_32041c-c2 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53732_32041c-c2\"><div class=\"kt-inside-inner-col\">\n<p class=\"has--font-size has-toluna-black-color has-text-color has-link-color wp-elements-33a0a66bd2ac847762a7696f51813642\">ACT Instant AI&nbsp;is powered by&nbsp;<strong>Toluna<\/strong>&nbsp;<strong>Synthetic Personas&nbsp;<\/strong>who see,&nbsp;feel&nbsp;and focus attention like a human audience.<strong>&nbsp;<\/strong>Each&nbsp;Persona is&nbsp;grounded on real consumer data&nbsp;from our 79M real global panelists and enriched with&nbsp;multiple layers of personality traits,&nbsp;emotions&nbsp;and&nbsp;behaviors&nbsp;to mimic a&nbsp;<strong>unique survey respondent<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-7098251f7d233047ea3f2ad452a3f208\">ACT Instant AI helps you move faster,&nbsp;with confidence, using predictive insights grounded in consumer&nbsp;behavior.&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Purpose-driven campaigns are often seen\u00a0by the advertising industry\u00a0as abstract\u00a0and\u00a0unlikely\u00a0to\u00a0drive\u00a0behavioral\u00a0change.\u00a0But\u00a0we&#8217;re\u00a0here to change your<\/p>\n","protected":false},"author":11,"featured_media":53799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-53732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/pl\/wp-json\/wp\/v2\/posts\/53732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pl\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pl\/wp-json\/wp\/v2\/comments?post=53732"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/pl\/wp-json\/wp\/v2\/posts\/53732\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pl\/wp-json\/wp\/v2\/media\/53799"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/pl\/wp-json\/wp\/v2\/media?parent=53732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/pl\/wp-json\/wp\/v2\/categories?post=53732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/pl\/wp-json\/wp\/v2\/tags?post=53732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}