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Behavioral Tracking

Understand consumer behavior like never before.

Move your business forward with behavioral insights

Gain understanding of consumer behavior across mobile and desktop, websites, and apps.

  • Websites visited, domain-level data (HTTP and HTTPS)

  • Full URLs for our whitelisted sites

  • Apps installed for our whitelisted apps

  • Time spent on websites, apps, and time of day

  • Search behavior and search terms used

  • Navigation patterns

  • Purchase information for some of the world’s largest retailers

Move your business forward with behavioral insights

Brand Awareness

Understand how customers or prospects engage with your brand. With robust search, retailer, and eCommerce site tracking, determine actual behavior and influences that lead to the point of purchase and more

Using Toluna’s Behavioral Data, you can identify people who are highly invested in your category based on their online behavior. Monitor the data of those who you are not currently engaging with but have displayed an interest in your category.

For a full 360 view of your customer, append this behavioral tracking data to survey data. We give you the insights you need for the impact that matters.

Brand Awareness

Customer Journey

Behavioral data helps you determine how target consumers find you and those of your competitors, while accurately mapping their route along the way.

Append this behavioral tracking data to survey data. We give you the insights you need for the impact that matters.

Customer Journey

Digital Segmentation

With behavioral data, you can see online daily routines, time spent on apps/sites per vertical, top apps by usage to name a few. Develop traditional segmentations, observational, and adapt on an ongoing basis.

Digital Segmentation

Reporting

Use our intuitive behavioral data dashboard that provides you with visualized data with customizable views depending on your needs. Custom reports or CSV files are also available.

Reporting

Ready for more?

View our full suite of solutions

Ready for more?

Ready for more?

View our full suite of solutions

Ready for more?