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Toluna Start

Experience the world’s first end-to-end, real-time consumer intelligence platform

Access a single source for all of your consumer insights.

Toluna Start is an end-to-end consumer intelligence platform and with a single login. Conduct quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service experts.

Access a wide range of automated insights solutions covering survey design, integrated survey respondents and reporting dashboards including insights and recommendations. It’s all built inhouse and integrates Harris Interactive methodologies.

You can self-serve or we can help. Launch your survey in just minutes and see results populate in real-time.

Access a single source for all of your consumer insights.

Efficiency delivered

The ease and speed of a turnkey platform offers efficiency and control.

Technology

Technology

  • The ease and speed of a turnkey platform offers efficiency and control.

  • Built in house – the SaaS platform was built by researchers for researchers.

Powerful Methodologies–automated yet flexible

Powerful Methodologies–automated yet flexible

  • Advanced templated, yet customizable methodologies powered by Harris Interactive’s deep domain expertise. Rich feature sets like timed exposure, shelf testing, text highlighter and more.

Actionable, real-time reporting and interactive dashboards

Actionable, real-time reporting and interactive dashboards

  • View responses, and analyse data in real-time dashboards and infoboards. Visualize consumer feedback through heatmaps, and custom reports.

Real-time insights from our global panel of 30+ million

Real-time insights from our global panel of 30+ million

  • 24/7 access to Toluna’s global community of 30+ million people in 70 markets. Target consumers using more than 200 demographic and behavioral profiles.

Quantitative and qualitative in a single platform

Quantitative and qualitative in a single platform

  • Create your own community, or conduct live discussions, seamlessly follow up with survey research and better understand your consumer.

Best-in-class research

We’ve coupled industry-leading expertise with technology to automate market research across key areas.

Brand and communications

Develop your positioning, and test communications. Measure impact and adapt quickly.

Brand and communications

New product development

Understand what works, refine what doesn’t, and bring successful products to market.

New product development

Advertising and creative testing

Enhance your creative and advertising to keep the momentum going.

Toluna Start an enterprise solution that provides unique benefits

Collaboration

Collaboration

Build, update, & share with your team using a single login.

Flexibility

Flexibility

Packages can be customized and we offer services to complement our solutions.

Quality

Quality

Trusted methodologies and validated respondents yield consistent and actionable results.

Speed

Speed

Launch projects and obtain insights within minutes.

Value

Value

Customized insights packages, no licensing fee.

We launched Toluna Start in September
with a series of exciting events and
demonstrations.

To access the events click on the links below.
Day 01

Agile New Product Development

When agile product development is a must, agile consumer insights are even more important. Understand what works, refine what doesn’t, and bring successful products to market – always. Competition is fierce and consumer needs, preferences and behaviors are constantly adapting.

Agile New Product Development
Day 02

Collaboration and agile insights

Collaborate, to win. Leverage expertise cross functionally to deliver.

Collaboration and agile insights
Day 03

Brand and communications

Do you know what brand messages resonate with your consumers? Are your messages paying off? Brands are facing unprecedented challenges – but also presented with fresh opportunities. You need consumer insights to power ever evolving brand strategies now and into the future.

Brand and communications

Client resources

Click to view our video resources below.

VIDEO

Text highlighter

Enable respondents to actively indicate what they like or dislike about messaging.

VIDEO

Timed exposure

Test the recall of visual stimuli from 1-30 seconds to ensure your creative is memorable.

VIDEO

Heat map

Tap into the power of more than 30 million people around the globe. Our members are ready, willing, and able...

Ready for more?

View our full suite of solutions

Ready for more?

Ready for more?

View our full suite of solutions

Ready for more?